2012/2013 Destination NSW Annual Report 2012/2013 Destination NSW Financial Statements 69
Total Page：16
File Type：pdf, Size：1020Kb
Destination NSW Annual Report 2012/2013 Destination NSW Annual Report 2012/2013 2 Destination NSW Annual Report 2012/2013 The Hon. George Souris MP Minister for Tourism, Major Events, Hospitality and Racing, and Minister for the Arts 30 October 2013 Dear Minister, We are pleased to submit the Annual Report of Destination NSW for the financial year ended 30 June 2013 for presentation to the NSW Parliament. The report has been prepared in accordance with the provisions of the Annual Reports (Statutory Bodies) Act 1984, the Annual Reports (Statutory Bodies) Regulation 2010, the Public Sector Employment and Management Act 2002, the Public Finance and Audit Act 1983, and the Public Finance and Audit Regulation 2010. Yours sincerely, John Conde AO Chairman Destination NSW Annual Report 2012/2013 3 Contents 4 Chairman’s Foreword 6 Organisation 6 About Destination NSW 8 Board Members 10 Organisation Chart 2012/2013 11 CEO’s Report: The Year in Review 14 Financial Overview 2012/2013 15 Destination NSW Performance 2012/2013 21 NSW Tourism Performance 2012/2013 22 Tourism Snapshot: NSW Year Ending June 2013 24 Review 25 Event Development 28 Marketing for Tourism and Events 35 Industry Partnerships and Government Policy 41 Communications 42 Homebush Motor Racing Authority 43 Corporate Services 45 Appendices 46 Destination NSW Senior Executive 47 Human Resources 50 Corporate Governance 54 Operations 58 Grants 62 Financial Management 46 Financial Statements 65 Destination NSW Financial Statements 99 Destination NSW Division Financial Statements 119 Events New South Wales Pty Ltd Financial Statements 134 Index 135 Access 4 Chairman’s Foreword Now in its second year of operation, Destination NSW An important focus for Destination NSW in its second has made impressive progress towards achieving its year has been giving effect to the recommendations strategic objectives, including as a single integrated of the Visitor Economy Industry Action Plan. In addition entity. Created to promote Sydney and New South to the continued securing of major events, this has Wales more effectively to the world, Destination involved the delivery of several key actions including NSW has delivered outstanding results for the State. the China Tourism Strategy, introduction of a Destination Management Planning process, a new Driven by the NSW Government’s goal to double funding program for Regional NSW and the introduction overnight visitor expenditure by 2020, Destination of a major new annual Australian Indigenous Festival NSW has aligned its operations and performance Corroboree in Sydney. accordingly. In August 2012, the Visitor Economy Taskforce presented its Final Report to Government I thank the Minister for Tourism and Major Events, which outlined a recommended strategy to achieve Hospitality and Racing, and Minister for the Arts, the this goal. The Government responded in December Hon George Souris, and the NSW Government for their 2012 with the Visitor Economy Industry Action Plan ongoing support and recognition of the achievements as its in-principle acceptance of the recommendations of the organisation over the past year. of the Visitor Economy Taskforce Report. I commend our CEO, Sandra Chipchase, for the The NSW Government’s continued support of the Action unstinting drive and enthusiasm she brings to her Plan and its commitment to achieving the goal through role and thank the Destination NSW staff and Executive record funding levels underscores the value the Team for their continued efforts and commitment to Government places on tourism and major events achieving our strategic objectives. as economic drivers for the State. This has allowed Again, it has been an honour for me to work with Destination NSW to continue to expand its impressive our exceptionally talented and committed Board of calendar of major events for NSW across arts, culture, Directors, each of whom contributes enormously to lifestyle and sports, securing not only what are the successful conduct of Destination NSW. considered to be premier events but events which have strong appeal to international and interstate visitors, and which are often Australian or world premieres. It has also allowed for the continuation and development John Conde AO of new, ground-breaking strategic partnerships with Chairman airlines and other tourism industry partners, all of John C Conde AO Destination NSW which contribute to achieving the NSW Government’s Chairman overnight visitor expenditure goal. Destination NSW Organisation 6 About Destination NSW 8 Board Members 10 Organisation Chart 2012/2013 11 CEO’s Report: The Year in Review 14 Financial Overview 2012/2013 15 Destination NSW Performance 2012/2013 21 NSW Tourism Performance 2012/2013 22 Tourism Snapshot: NSW Year Ending June 2013 6 Organisation Destination NSW Annual Report 2012/2013 About Destination NSW Established under the Destination NSW Act 2011 as Role the lead Government agency for the New South Wales Destination NSW is responsible for devising and tourism and major events sector, Destination NSW’s implementing strategies to grow the State’s visitor charter is to achieve economic and social benefits for economy, with a particular focus on generating the people of New South Wales through the development tourism and acquiring and developing major sporting of tourism and the securing of major events. and cultural events for Sydney and Regional NSW. The establishment of Destination NSW saw the merger of In addition, through its role as principal investor four Government-funded entities – Tourism New South in Business Events Sydney (BES), Destination NSW Wales, Events New South Wales, the Homebush Motor aims to secure more international conventions, Racing Authority and the Greater Sydney Partnership incentive travel reward programs, corporate events – into a single entity. and exhibitions for Sydney and regional NSW. Constituted as a statutory authority, Destination NSW is governed by a Board of Management and is subject Vision to the control and direction of the Minister for Tourism and Major Events, Hospitality and Racing, and Minister for To make Sydney and New South Wales one of the the Arts. It is principally funded by the NSW Government. world’s most successful tourism and events destinations. Destination NSW is part of a cluster of agencies under the responsibility of the Director General of the Department Mission of Trade and Investment, Regional Infrastructure and Services (NSW Trade & Investment). To double overnight visitor expenditure by 2020 and maximise the benefits of the visitor economy for New South Wales. Strategic objectives 1. Position Sydney and New South Wales as world-leading tourism and events destinations. 2. Attract and secure high-value major events. 3. Build a sustainable events calendar for New South Wales. 4. Increase industry stakeholder and customer engagement. 5. Deliver value in partnership/co-operative programs. 6. Develop and sustain a high-performance organisation. 7. Maximise yield and dispersal from the Visitor Economy. 8. Implement the Visitor Economy Industry Action Plan. Destination NSW Annual Report 2012/2013 About Destination NSW 7 Importance of the Visitor Economy Working with Industry to New South Wales Destination NSW is committed to working with industry The term ‘visitor economy’ includes businesses and and Government stakeholders to realise our vision communities that benefit from the direct and indirect of making Sydney and NSW one of the world’s most economic activity generated through the wide range successful tourism and events destinations. of activity that supports the provision of goods and The value of the contribution made by tourism and services to overnight visitors including, but not limited major events is undeniable and by working with to, leisure, business, events, arts/cultural, nature and industry stakeholders, we can undertake a wide range student visitors. of activities that increase the profile of Sydney and The visitor economy contributes $26.7 billion to the NSW in key domestic and international markets. State’s economy and supports 152,000 direct jobs. In the year ended June 2013, New South Wales Services welcomed 28 million visitors and currently leads all Australian States and Territories in terms of visitor The services offered by Destination NSW include: numbers, nights and expenditure. • Brand development and management • Strategic partnership programs Visitor Economy Industry Action Plan • Market research and insights In December 2012, the Visitor Economy Industry Action • Destination development assistance Plan (the NSW Government Response to the Visitor • Product development advisory service Economy Taskforce Report) was released supporting the • Market and business development programs majority of recommendations made by the Taskforce. The Visitor Economy Industry Action Plan outlines the • Destination and event marketing whole-of-Government commitment to the NSW visitor • Co-operative marketing and publicity programs economy and a long-term strategy to achieve the NSW • Major event investment and evaluations Government’s target of doubling overnight visitor • Event leveraging activities expenditure to New South Wales by 2020. • Visitor resources and information Destination NSW is working with industry and • Visual resources – footage and photography Government stakeholders to implement the approved recommendations and actions outlined in the Visitor • Funding for events and tourism activities. Economy Industry Action Plan. 8 Organisation Destination NSW