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Building a Sustainable Competitive Advantage in Today's Knowledge

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Building a Sustainable Competitive Advantage in Today's Knowledge The Definitive Voice of the Career College Sector of Higher Education MOGHADAM November 2014 Building a Sustainable Competitive Advantage in Today’s Knowledge Economy Dr. Amir Moghadam President/CEO MaxKnowledge, Inc. It’s been widely accepted that we have entered a new era of knowledge-based economy where an organization’s effective utilization of intangible assets such as employee skills, abilities and innovation are key to building a competitive edge. What does this mean for career colleges? Career colleges, just like all organizations, must improve their adaptive capabilities to sustain long-term competitive advantage. Every institution must be effective at creating change; not just responding to it. Disruption has become a market norm and in higher education we’ve seen many examples including the emergence of massive open online courses (MOOCs), adaptive learning, competency-based programs, and of course regulatory changes to name only a few. Additionally, our market has experienced shifting student demographics as well as shifting attitudes about the purpose and ROI of higher education. How do career colleges create and embrace adaptability as a new competitive advantage? Institutional leaders must first recognize the potential their employees already possess. The collective, diverse cognitive power of an institution’s employees provides more opportunity for innovation than any other resource. Higher education institutions, more so than any other type of organization, should also understand that if people are the engine for innovation, knowledge provides the fuel that sets the engine in motion. Thus, an institution’s investment in its employees’ learning and professional development is an investment in building innovation capability necessary for sustainable competitive advantage. Employees have a natural desire to learn and it behooves institutions to develop employee potential. We must nurture our employees’ capacity for innovation and cognitive agility through training. Additionally, we must implement systems that facilitate broader organizational participation to access a greater diversity of knowledge and viewpoints. Since we have entered an era that requires real-time response to change, now, more than ever, institutions positioning themselves for sustainable, long-term success realize the importance of providing just-in-time learning programs for their employees – programs that meet immediate training and developmental needs and that have a direct effect on organizational performance. Just-in-time online employee development programs are now a core component of leading institutions that strive to succeed in today’s economy. It is a fact that our sector of higher education is under a lot of scrutiny and we keep hearing the “negatives” from the media. What the media outlets do not typically see is the commitment of our seasoned career college executives to change management, performance improvement and student success. I feel very fortunate because our work at MaxKnowledge involves working with such leaders and seeing the “positives” in our sector on a daily basis. I remain convinced that our leading career colleges and universities are building a sustainable competitive advantage in today’s knowledge economy and will become an even stronger force in the higher education market. Dr. Moghadam is the founder and CEO of MaxKnowledge, the leading employee training company for the career college sector of higher education. He has over 25 years of experience in career education, serving in many capacities including professor, director of education, academic dean, director of student affairs, campus director, college president and owner. Moghadam earned his PhD in Engineering from the University of Cambridge at the age of 22. He is a recognized leader in career education and has been selected as a Top Innovator by the Career College Central magazine. Moghadam can be reached at [email protected]. .
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