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WEMBLEY NATIONAL STADIUM TRUST Annual Review 2018/19 Contents A year at Wembley Stadium 2 A year at Wembley Jon Sellins – Operations Director, Stadium Wembley National Stadium Ltd. 3 From the Chair of trustees Wembley Stadium connected by EE hosted Meanwhile, our event-day work experience 4 In the shadow of the 55 events across 2018/19. This included programme, in partnership with Brent Stadium some remarkable events such as, the Council and Delaware North, continues to England Senior Men’s team’s 5-0 victory deliver positive outcomes with 15 young 8 TeamUp & 100FC over the Czech Republic in front of 82,000 people from vulnerable backgrounds delivers for London girls fans, an action-packed men’s Emirates FA grabbing the opportunity to work at some Cup Final, when Manchester City complete of our biggest events. The stadium also 10 Every Player Counts gets a domestic treble and a 40,000-plus crowd distributed over 15,000 free event tickets 11,000+ participants! at the SSE Women’s FA Cup Final between to communities across Brent, London and Manchester City and West Ham United, wider UK giving people the opportunity to 14 Women and girls along with the three EFL Playoff Finals. attend world-class events. Furthermore, benefit from National across the 2018/19 season, FA/WNSL Whilst football will always remain at the support staff volunteered at several local projects, heart of Wembley Stadium, we were including painting Chalkhill Community privileged to host many other major events, 16 Haringey clubs benefit Centre, giving it a much needed makeover. including Anthony Joshua’s successful from Spurs at Wembley World Heavyweight Boxing title defence In 2018, we also launched a new 17 Future plans against Alexander Povetkin, two NFL highly-rated initiative to improve the London Series matches and a record- environmental, social and economic 18 Grants awarded breaking 14-night concert season, with impact of events at Wembley Stadium performances from BTS, Bon Jovi and P!nk. connected by EE; from energy and waste, to 2018/19 These events, which attracted a combined community and procurement. Sustainability 22 Financial summary audience of over one million people, is at the heart of everything we do. continue to ensure that Wembley Stadium Delivering world-class events enables us to 2018/19 remains one of the most iconic venues raise funds to reinvest back into grassroots anywhere. 23 Our people football. Our overarching aim is to make We are immensely proud of our football accessible For All, which would achievements both inside and outside not be possible without WNST’s continued the stadium. The 2018/19 season saw support for community sports initiatives the full roll out of The FA’s School Football across England. We thank the Trust for their Programme, Go Sketch. This combines much-needed hard work over the course of football coaching and graphic design, the season and look forward to continuing engaging young people across the local our work with them to ensure even more community in Brent, encouraging them to communities can benefit in future. be more active and creative. Last year, over 300 primary school students successfully Jon Sellins completed the six-week programme. Operations Director FA / WNSL 2 WEMBLEY NATIONAL STADIUM TRUST ANNUAL REVIEW 2018/19 From the Chair of trustees Dinah Cox OBE – Chair of trustees, Wembley National Stadium Trust It has been another very positive year for the Wembley National Stadium Trust, when we continued to expand our reach into new communities and enabled even more people to take part in local sports activities – keeping themselves fit, healthy and active. In addition to our on-going grants programmes in Brent, across London and around England, we were able to make two additional, one-off distributions. One, using funds generated from Tottenham Hotspur’s tenure at Wembley Stadium, which provided small grants to sports groups in LB Haringey (Spurs’ home borough) mostly to purchase new kit and equipment. The other has seen us work with the National League Trust, supporting them to pilot a programme of women’s and girls’ football activities at some of their selection of different sites in one go, we high-quality sporting opportunities for clubs up and down the country. This has developed a clearer overview of the real people all over the country. taken our funding into even more towns value of the work we are doing locally As ever, my personal thanks go to the and cities around England and given and the difference that carefully-directed WNST trustees, whose knowledge and hundreds more people the chance to play funding can make. judgment are critical to the success of the football. We continue to work closely with a number Trust; and to our CEO and his small team, One of the main ways we ensure that of key partner organisations both locally for their professionalism and support. our money is being well spent is to get and nationally, whilst continuing to develop We are also in the process of welcoming out and about, meeting and talking with our very positive relationship with the FA several new members to our board, as club organisers, coaches, volunteers and and the Wembley Stadium management we plan for the retirement of our longest- participants. Over the years, our staff team. Having the benefit of the skills and serving trustees in the not-to-distant future. and trustees have visited many of the experience of national bodies such as I know that these new faces round our organisations we fund, seeing the good the EFL Trust in the delivery of our national table will bring a fresh perspective to our work at first hand. Earlier this year, we disability football programme “Every Player work. undertook a tour around Brent, taking in Counts”, increases the reach and impact many of the key sports venues and clubs. of our funding many times over. So, a huge Dinah Cox OBE The welcome we received was uniformly “Thank you” to all of those individuals and Chair of trustees, WNST positive – but importantly, by visiting a organisations who help us provide such WEMBLEY NATIONAL STADIUM TRUST ANNUAL REVIEW 2018/19 3 In the shadow of the Stadium The London Borough of Brent is home to the iconic Wembley Stadium, one of the world’s most famous and recognisable sporting venues. One of our principal ambitions is to ensure that the people living in the neighbourhoods and communities, sometimes literally “in the shadow of the Stadium” have access to high- quality sports and physical recreational activities. These not only help to keep individuals fit and healthy, both in body and mind but are also instrumental in developing vibrant and confident local communities. In the period 2012-19, we have external factors, it can be difficult to to see clear improvements in what is made around 360 grants to determine exactly what the collective available in Brent. This is all supported impact of this has been. But we know from by the fantastic input from local people almost 200 clubs, community what local people tell us, that the benefit who commit their time, energies and groups and charities, totalling to individual clubs and their members is experience to ensure every pound makes some £2.3m. significant, perhaps making the difference a real difference. between just existing and being able to The following three sections of this review offer a quality service. These help to ensure that people of all illustrate how we are using our money to ages and abilities can take part in their Having been making grants locally now best effect. sport of choice. Given the many other for a number of years, we are beginning 4 WEMBLEY NATIONAL STADIUM TRUST ANNUAL REVIEW 2018/19 Football across the community It comes as no surprise that football remains the most popular sport in Brent and the one where we award the most grants. It really is the "People’s Game", with participants in Brent of all ages, abilities and backgrounds – from an informal kick-around in the park to organised and structured coaching sessions and matches. Grassroots football in Brent is alive and kicking. From a strategic viewpoint, our funding through Middlesex FA is helping to bring the key organisations together round the table to map out the future of football in the borough. However, at a very local level, we support the game in many different ways; whether for new kit, pitch hire, volunteer costs or to target provision at new participants. For some players whether at adult or youth level, football is all about training, Elsewhere, football plays an important Bridgestone Arena in Stonebridge Park, the competing and playing. We gave a real part in many different ways helping Jason Roberts Foundation are working with boost to Old Manorian FC in the Amateur local community development - whether a number of schools and local community Football Combination (£1,750 for new supporting unaccompanied refugees clubs (£18,900 to purchase new goals kit and equipment); Hilltop FC in the and asylum seekers at Young Roots and 3G pitch maintenance equipment). Middlesex County League (£2,500 for (£2,500 to run the programme); or simply QPR in the Community are using their pitch hire); or the AFC Wembley youth encouraging children to enjoy playing, expertise to tackle crime and anti-social teams in the Harrow Youth League getting fit and making new friends at the behaviour through their Kicks project, as (£2,450 for training activities). Iraqi Welfare Association (£2,300 for well as supporting local young people project costs); with Down’s syndrome through their Tiger or the Tamil Cubs scheme (£10,000 for project costs).

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