Digital Transformation in Business and Society Theory and Cases Digital Transformation in Business and Society

Edited by Babu George Justin Paul Digital Transformation in Business and Society Theory and Cases Digital Transformation in Business and Society “This is a great book full of information for those who want to better understand the digital revolution and how it is changing the whole of society, and business in particular. This book is a good guide to see this reality in a completely different way, through the scope of technology, and to better understand the exponential future we are living in.” —Dr. Besa Shahini, Professor of Economics and Finance, University of Tirana, Albania “The book offers thoughtful, comprehensive insights into the far-reaching capac- ity of the digital footprint to reconfigure and remap every aspect of business and societal behavior. The authors have crafted a trailblazing compendium of digital transformation thought and action related to micro- and macro aspects of business and society. The book has the potential to become the defining work in this body of literature.” —Dr. Alvin Williams, Professor and Chair, Department of Marketing, University of South Alabama, USA “One of the best books I have had the opportunity to read, I strongly recommend that you take it into account for your graduate programs.” —Dr. Sergio Garcia Agreda, Director of the Master’s Program in Digital Business, Universidad Privada Boliviana, Bolivia “This book is a timely text that will inform readers on a wide range of business and societal applications in the area. This text will help organizational psychologists understand the human factor in business decision-making and execution to then fully grasp the potential for digital transformation both in Business 4.0 and Society 5.0.” —Dr. Mervyn Jackson, Head, Discipline of Psychology, RMIT University, Australia Babu George • Justin Paul Editors Digital Transformation in Business and Society Theory and Cases Editors Babu George Justin Paul Fort Hays State University University of Puerto Rico Hays, KS, USA San Juan, Puerto Rico ISBN 978-3-030-08276-5 ISBN 978-3-030-08277-2 (eBook) https://doi.org/10.1007/978-3-030-08277-2 © The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2020 This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations. This Palgrave Macmillan imprint is published by the registered company Springer Nature Switzerland AG. The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland CONTENTS 1 Introduction 1 Babu George 2 Human Flourishing in Smart Cities 13 Maria Lai-Ling Lam and Kei-Wing Wong 3 On How Big Data Revolutionizes Knowledge Management 39 Asha Thomas and Meenu Chopra 4 Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation 61 Ogechi Adeola, Robert Ebo Hinson, and Olaniyi Evans 5 Social Media Technologies and Export Marketing 83 Frederick Avornyo, Mahmoud Abdulai Mahmoud, Ogechi Adeola, Robert Ebo Hinson, and Richard Boateng 6 Data Analytics and Predictive Analytics: How Technology Fits into the Equation 103 Brian J. Galli and Gabrielle Muniz v vi Contents 7 Effective Engagement of Digital Natives in the Ever- Transforming Digital World 113 Anju Varghese Philip and Zakkariya K. A. 8 Robotics, Artificial Intelligence, and the Evolving Nature of Work 127 Craig Webster and Stanislav Ivanov 9 The Dark Side of Big Data: Personal Privacy, Data Security, and Price Discrimination 145 Yang Liu and Connor Greene 10 Digital Finance for Financial Inclusion and Inclusive Growth 155 Md. Nur Alam Siddik and Sajal Kabiraj 11 Understanding Consumer Behavior in Technology- Mediated Spaces 169 I˙layda I˙pek 12 An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates 191 Stuti Saxena 13 Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends 211 Li Yang, Tony L. Henthorne, and Babu George 14 Risk Management in the Digital Era: The Case of Nigerian Banks 229 Tankiso Moloi and Oluwamayowa Olalekan Iredele 15 Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction 247 John Ekechukwu and Thorsten Lammers Contents vii 16 The Making of Data-Driven Sustainable Smart City Communities in Holiday Destinations 273 Sudipta Kiran Sarkar, Michalis Toanoglou, and Babu George Index 297 NOTES ON CONTRIBUTORS Ogechi Adeola is a fellow/senior lecturer in the Marketing/Operations Department of Lagos Business School Pan-Atlantic University, Nigeria. Frederick Avornyo is a doctoral student in the Department of Marketing and Entrepreneurship, University of Ghana Business School, Ghana. Richard Boateng is an associate professor in the Department of Operations and Management Information Systems at the University of Ghana Business School, Ghana. Meenu Chopra is an academician and researcher by profession and spirit. She is pursuing a doctorate program as a full-time research scholar from the prestigious Delhi Technological University (DTU) (formerly Delhi College of Engineering) under the DTU Fellowship program. She has worked as an assistant professor in the Department of Management Studies, Deen Dayal Upadhyaya College, University of Delhi, teaching BBS/BMS students, which is the only undergraduate management program run by the University. Her areas of interest include knowledge management, human resource management, and advertising and branding. John Ekechukwu is a civil engineer leading transport infrastructure design at Turnbull Engineering, Sydney, NSW, Australia. He has recently organized and facilitated the Turnbull Engineering Transport Infrastructure Design School of Excellence in partnership with the University of New South Wales. Engineering leadership and development through digital transformation is one of his primary areas of interest. ix x NOTES ON CONTRIBUTORS Olaniyi Evans is a lecturer in the School of Management and Social Sciences of Pan-Atlantic University, Lagos. Brian J. Galli works as Assistant Professor of Management Engineering at Long Island University—Post (LIU Post). He also owns Apex Strategies, Ltd, a company that specializes in continuous improvement consulting and training initiatives. The author’s major field of study is continuous improvement and project management integration. He has over 11 years of experi- ence in applying industrial engineering and continuous improvement tools and concepts in a wide variety of arenas, including health care, manufactur- ing, transactional, and service environments. Babu George is an associate professor in the Robbins College of Business and Entrepreneurship, Fort Hays State University, KS, USA. His research examines various dimensions of technology as it interacts with business and society. Of these, human behavior in technology-mediated spaces consti- tutes one of his key focus areas. Connor Greene is an undergraduate student in the Finance and Economics Department of Southern New Hampshire University, NH, USA. Tony L. Henthorne is a professor and Associate Dean of Graduate Programs at the University of Nevada, Las Vegas. Technological innova- tions in the service industry and its marketing implications constitute one of his research streams. Robert Ebo Hinson is a professor in the Department of Marketing and Entrepreneurship, University of Ghana Business School, Ghana. Ilayda Ipek is a research assistant at the Faculty of Business, Dokuz Eylül University, Turkey. Her research interests primarily concentrate on international marketing, brand management, and consumer behavior. Her articles have appeared in the International Business Review, Journal of Consumer Behavior, and Journal of Retailing and Consumer Services. Oluwamayowa Olalekan Iredele holds a PhD in Accounting. He is a postdoctoral research fellow in the School of Accounting, University of Johannesburg. His interest is in environmental management accounting and reporting. Stanislav Ivanov is a professor and Vice Rector (Research) at Varna University of Management, Bulgaria. Ivanov is the Founder and Editor- in-Chief of the European Journal of Tourism Research and serves in the editorial boards of more than 30 other journals. His research interests NOTES ON CONTRIBUTORS xi include robonomics, robots in tourism/hospitality, revenue management, destination marketing, tourism and economic growth, political issues in tourism, and so on. Sajal Kabiraj

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