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Cristina M. Almanza, MBA Cristina M. Almanza, MBA, APR Marketing | PR | Graphic Design + Trilingual Buffalo Rock Company Business Development Coordinator — Birmingham Division | Birmingham, AL September 2017 – Present Support the growth of beverage business for the 5 county area of: Jefferson, Blount, Shelby, St. Clair, and Walker Counties. • Generated 140 new accounts within 3 years including the central bar at Pizitz building, Rev Birmingham’s Reveal Kitchen Food Stall, and nine locations at Pizitiz Food Hall. Jacksonville State University • Increased Hispanic market revenue growth by 356.6% from 2015 to 2017. Secured and Bachelors of Fine Arts (BFA) coordinated new community events including Hispanic Independence Day (4,000+ Graphic Design – April 2005 attendance) and Birmingham Taco Fest (4,000+ attendance). Summa Cum Laude • Supervise drink distribution and sales for over 80 events including Birmingham Corporate Masters of Business Administration Challenge and Frog Festival. (MBA) April 2007 • Health ambassador for OT-90 pilot program 2016 – 2017. The program was such a Emory University success that Buffalo Rock Company (BRC) has now a full-time wellness coach. Web Design & Organized 3 BRC Blood Drives. Development Certificates 2013 Business Development Coordinator | Social Media Specialist October 2015 – September 2017 APR Accredited in Public Relations (APR) • Oversaw social media for BRC, Buffalo Rock Ginger Ale, Grapico, and Sunfresh. Increased Twitter presence for @Buffalo_Rock by 43%. Worked with BRC’s legal affairs Public Relations Society of America to procure @Grapico Instagram and Twitter handles from 2 non-related entities. (PRSA) – October 2015 Cristina Almanza, LLC Owner | Anniston, AL September 2012 – Present Marketing, Graphic Design, Hispanic Marketing, and Social Media Strategies. Customers include City of Birmingham, Rubio Law Firm, and Falcon Ministries. Samford University Director of Marketing & Communication, Samford Arts | Birmingham, AL July 2015 – October 2015 Coordinated public relations, marketing, and advertising for Samford School of the Arts and the Leslie S. Wright Fine Arts Center. Director of External Relations for Leslie S. Wright Fine Arts Center September 2014 – July 2015 Implemented marketing campaigns to generate increased sales for performances. • Within three months, generated the largest attendance to a Wright Center Signature Series show (New Orleans Legends). • Secured the largest Alabama Symphony Orchestra Pops Series attendance (Christmas with Michael W. Smith) in the three years since their relocation to the Wright Center. Vulcan Park Foundation Director of Marketing and PR | Birmingham, AL January 2013 – July 2014 • Increased park attendance by 10% (over 6,900 people). Doubled attendance to signature events (from 600 to 1,500). • Rebranded city’s icon to include new website, logo. • Earned placements in Buzzfeed (50 Things You Simply Must Do In Birmingham), Birmingham Business Journal (2014 Nonprofit Awards: $1M-$2M), Birmingham Magazine (Best of Birmingham 2013 – Best View of the City; Runner Up: Best Place to Take Out-of-Town Guests). • Increased social media presence by 39.4% Facebook, 41.4% Twitter, 140% Instagram. • Secured Girl Scouts of North Central Alabama and YMCA relationships in a 3 county area that resulted in an additional 1,100 children in attendance during summer programs. 1120 Beacon PKWY East, Unit 408 | Birmingham, AL 35209 | [email protected] | 256.371.2260 Sarrell Regional Dental Center for Public Health Anniston, AL Fall 2005 – July 2012 Chief Creative Officer | September 2008 — July 2012 Creative Director | May 2007 — September 2008 Website Coordinator/Freelance Graphic Designer | Fall 2005 • Support business growth from 1 location to 14 dental centers and 5 eye centers. Performed management functions throughout the company providing leadership, strategic planning, and support. • Managed the startup dental / eye offices (4-13 professionals) of Bessemer, Talladega, Heflin, and Athens. Managed Anniston office on a rotational basis (4-13 professionals). • Responsible for corporate image including advertising, communication, and office design. Translated corporate brand into Spanish. Designed and maintained logo and website. Cristina M. Almanza, MBA, APR Marketing | PR | Graphic Design + Trilingual Buffalo Rock Company Business Development Coordinator — Birmingham Division | Birmingham, AL September 2017 – Present Support the growth of beverage business for the 5 county area of: Jefferson, Blount, Shelby, St. Clair, and Walker Counties. • Generated 140 new accounts within 3 years including the central bar at Pizitz building, Rev Birmingham’s Reveal Kitchen Food Stall, and nine locations at Pizitiz Food Hall. Jacksonville State University • Increased Hispanic market revenue growth by 356.6% from 2015 to 2017. Secured and Bachelors of Fine Arts (BFA) coordinated new community events including Hispanic Independence Day (4,000+ Graphic Design – April 2005 attendance) and Birmingham Taco Fest (4,000+ attendance). Summa Cum Laude • Supervise drink distribution and sales for over 80 events including Birmingham Corporate Masters of Business Administration Challenge and Frog Festival. (MBA) April 2007 • Health ambassador for OT-90 pilot program 2016 – 2017. The program was such a Emory University success that Buffalo Rock Company (BRC) has now a full-time wellness coach. Web Design & Organized 3 BRC Blood Drives. Development Certificates 2013 Business Development Coordinator | Social Media Specialist October 2015 – September 2017 APR Accredited in Public Relations (APR) • Oversaw social media for BRC, Buffalo Rock Ginger Ale, Grapico, and Sunfresh. Increased Twitter presence for @Buffalo_Rock by 43%. Worked with BRC’s legal affairs Public Relations Society of America to procure @Grapico Instagram and Twitter handles from 2 non-related entities. (PRSA) – October 2015 Cristina Almanza, LLC Owner | Anniston, AL September 2012 – Present Marketing, Graphic Design, Hispanic Marketing, and Social Media Strategies. Customers include City of Birmingham, Rubio Law Firm, and Falcon Ministries. Samford University Director of Marketing & Communication, Samford Arts | Birmingham, AL July 2015 – October 2015 Coordinated public relations, marketing, and advertising for Samford School of the Arts and the Leslie S. Wright Fine Arts Center. Director of External Relations for Leslie S. Wright Fine Arts Center September 2014 – July 2015 Implemented marketing campaigns to generate increased sales for performances. • Within three months, generated the largest attendance to a Wright Center Signature Series show (New Orleans Legends). • Secured the largest Alabama Symphony Orchestra Pops Series attendance (Christmas with Michael W. Smith) in the three years since their relocation to the Wright Center. Vulcan Park Foundation Director of Marketing and PR | Birmingham, AL January 2013 – July 2014 • Increased park attendance by 10% (over 6,900 people). Doubled attendance to signature events (from 600 to 1,500). • Rebranded city’s icon to include new website, logo. • Earned placements in Buzzfeed (50 Things You Simply Must Do In Birmingham), Birmingham Business Journal (2014 Nonprofit Awards: $1M-$2M), Birmingham Magazine (Best of Birmingham 2013 – Best View of the City; Runner Up: Best Place to Take Out-of-Town Guests). • Increased social media presence by 39.4% Facebook, 41.4% Twitter, 140% Instagram. • Secured Girl Scouts of North Central Alabama and YMCA relationships in a 3 county area that resulted in an additional 1,100 children in attendance during summer programs. 1120 Beacon PKWY East, Unit 408 | Birmingham, AL 35209 | [email protected] | 256.371.2260 Languages Sarrell Regional Dental Center for Public Health Anniston, AL Fall 2005 – July 2012 English Fluent Chief Creative Officer | September 2008 — July 2012 (Native) Spanish Fluent Creative Director | May 2007 — September 2008 French Conversational Website Coordinator/Freelance Graphic Designer | Fall 2005 • Support business growth from 1 location to 14 dental centers and 5 eye centers. Performed management functions throughout the company providing leadership, strategic Awards & Recognition planning, and support. Birmingham Magazine • Managed the startup dental / eye offices (4-13 professionals) of Bessemer, Talladega, Heflin, Best in Minority Business and Athens. Managed Anniston office on a rotational basis (4-13 professionals). Winter 2014 • Responsible for corporate image including advertising, communication, and office design. Weld Translated corporate brand into Spanish. Designed and maintained logo and website. Thoughts on the Racial Divide September 23, 2015 StyleBlueprint — Cristina Almanza: Community Leadership FACES of Birmingham Fiesta Birmingham | Board Member 2013 — Present September 19, 2016 President 2016 — Raised over $170K, 13,500 attendees, 21 sponsors, and 20 Latin-American Birmingham Magazine countries represented. Secured a surplus of $15K to provide higher education scholarships, Beautiful People 2017 Fiesta quinceañera seed funding, and event rebranding. Summer 2014 AlabamaTV Host — Descubriendo Birmingham (Discover Birmingham) September 2014 — August 2018 Scholarships & Weekly bilingual segment featuring Birmingham events. Academic Awards Alabama PRSA | 2012 — Present Annie Forney Daugette Award, 2005 Diversity Chair (2017 — 2018), Communications Chair (2014) JSU Art Department Scholarship, 2004 Birmingham Business Alliance – Hispanic Business Council | 2012 — 2016 Phi Eta Sigma Honor Society Echelon BHM — Salvation
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