2014 International Report on Snow & Mountain Tourism
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Laurent Vanat Consultant 19, Margelle CH-1224 Genève Tel / fax / messagerie : (+41) 022 349 84 40 Courriel : [email protected] Internet : www.vanat.ch 2014 International Report on Snow & Mountain Tourism Overview of the key industry figures for ski resorts t t a a n n a a V V t t n n e e r r April 2014 u u a a L L Table of contents Introduction ............................................................................. - 5 - Glossary ................................................................................... - 6 - The world ski market ................................................................ - 7 - Participating countries................................................................................... - 7 - Ski resorts and infrastructure ........................................................................ - 8 - Evolution of worldwide skier visits ............................................................... - 10 - Market share of worldwide skier visits .......................................................... - 11 - Skiers per region of origin ........................................................................... - 11 - International skiers flows ............................................................................ - 12 - Future trends in market share ..................................................................... - 14 - Comparative key figures.............................................................................. - 14 - General benchmarking ................................................................................ - 20 - The Alps ................................................................................ - 22 - Austria ....................................................................................................... - 22 - France ....................................................................................................... - 24 - Italy ........................................................................................................... - 26 - Switzerland ................................................................................................ - 28 - Western Europe ...................................................................... - 31 - Andorra ..................................................................................................... - 31 - Finland....................................................................................................... - 32 - Germany .................................................................................................... - 34 - Iceland ...................................................................................................... - 35 - Norway ...................................................................................................... - 36 - Spain ......................................................................................................... - 37 - Sweden...................................................................................................... - 39 - United Kingdom .......................................................................................... - 41 - Eastern Europe and Central Asia .............................................. - 44 - Afghanistan ................................................................................................ - 44 - Albania ...................................................................................................... - 45 - Armenia ..................................................................................................... - 46 - Azerbaijan .................................................................................................. - 47 - Belarus ...................................................................................................... - 48 - Bosnia & Herzegovina ................................................................................. - 49 - Bulgaria ..................................................................................................... - 51 - Czech Republic ........................................................................................... - 53 - Cyprus ....................................................................................................... - 54 - Estonia ...................................................................................................... - 55 - Georgia ...................................................................................................... - 56 - t t Greece ....................................................................................................... - 57 - a a Hungary ..................................................................................................... - 60 - n n Iran ........................................................................................................... - 60 - a a Kazakhstan ................................................................................................ - 62 - Kyrgyzstan ................................................................................................. - 63 - V V Latvia ........................................................................................................ - 64 - t t Lithuania .................................................................................................... - 65 - n n Macedonia ................................................................................................. - 66 - Montenegro................................................................................................ - 67 - e e Poland ....................................................................................................... - 68 - r r Romania .................................................................................................... - 70 - u u a a L L 2014 International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts April 2014 - 2 - Russia ....................................................................................................... - 72 - Serbia ....................................................................................................... - 74 - Slovakia..................................................................................................... - 76 - Slovenia .................................................................................................... - 77 - Turkey ...................................................................................................... - 79 - Ukraine ..................................................................................................... - 82 - Uzbekistan ................................................................................................. - 83 - The Americas ......................................................................... - 85 - Argentina .................................................................................................. - 85 - Canada ...................................................................................................... - 87 - Chile ......................................................................................................... - 89 - United States ............................................................................................. - 91 - Asia and Pacific ...................................................................... - 94 - Australia .................................................................................................... - 94 - China ........................................................................................................ - 95 - India ......................................................................................................... - 98 - Japan ........................................................................................................ - 99 - New Zealand ............................................................................................ - 101 - North Korea .............................................................................................. - 102 - South Korea.............................................................................................. - 103 - Various ................................................................................ - 106 - Algeria ..................................................................................................... - 106 - Lesotho .................................................................................................... - 107 - Morocco ................................................................................................... - 107 - South Africa .............................................................................................. - 108 - Conclusion ........................................................................... - 110 - Sources and acknowledgments .............................................. - 112 - 2014 International Report on Snow & Mountain Tourism - Overview of the key industry figures for ski resorts April 2014 - 3 - Laurent Vanat is an independent consultant with skills as a general practitioner and a specialist. With a Master’s degree in commercial & industrial sciences from the University of Geneva, he has over 25 years of professional experience as both a business consultant and a senior executive in upper management. He possesses executive experience in sales, finance and general management on the one hand, and advises companies