The 42nd Edition of FILO (International Exhibition in Italy) Post show report by Amina Baqai, Editor-in-Chief

On a recent trip to Milan in early October this year, I had a chance to attend the Paolo Monfermoso, responsible for 42nd edition of FILO, the International fair of and fibres, at the Le Stelline international relations and marketing at Congress Centre in Milan (Corso Magenta 61), Italy. The two day FILO (8th & 9th AssoServizi Biella, Union Industriale nd October) is the international business to business event dedicated to the excel- Biellese said, “The 42 FILO edition is lence of yarns and this year the core theme of the 42nd FILO edition is innovation, or attended by highly qualified buyers both “the perpetual motion of innovation.” Ed. from Italy and foreign countries. FILO is a unique two-day business to business fair The Biella Industrial Union is the is to promote and bring to a wider with international flavor. FILO continues Association of Entrepreneurs which aims audience this strong dedication and its collaboration with the ICE Agency to to represent, support and develop the commitment to our industry. host foreign journalists and buyers at the fair. In keeping with past event, this year Biellese territory. These entrepreneurs He added, it is important to also a delegation of international provide their expertise as an Association remember that the high creation journalists is taken to a tour in the Biellese and work together to develop skills of by stylists, garment manufacturers and territory, in collaboration with people working in the companies in line downstream operations in general, would Ceipiemonte and the ICE Agency. with their market requirements. Pier not be possible without the endless work Francesco Corcione, managing director of carried out in the various Italian districts While talking about the history and AssoServizi Biella (Union Industriale and the production of top quality yarns. evolution of Filo exhibition, he explained Biellese), highlighted the fact that to PTJ editors that 1993 was the first AssoServizi Biella Srl as part of spinners exhibiting at FILO are edition of Filo, initially it was just an Industrial Union Biella is offers products / committed to the research and exhibition about the yarn, but not about services of high quality to meet the development of new materials with great the quality of yarn. Today, it is all about expectation of our members. passion, and what we want to do at FILO the high quality, which must be

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FILO Trend Area. Photo Credits: Nadeem Mazhar. Fairs and Exhibitions

FILO TREND Area Paolo Monfermoso.

highlighted by your journal in Pakistan. I show. The exhibition has a unique Tessile e Salute) and Roberta Ianna am happy to state that FILO is an approach to innovation, which can be (Ministry of Environment) were few of international exhibition, where the seen from the large variety of yarn the eminent speakers at the event. highest quality yarns are displayed for the collections, which stand out not only for interest of the buyers, who not only come the quality of materials and processes, FILOHappening: The from all over Italy but from other parts of but also for the creativity and new innovation that starts from Europe. developments in technical aspects of the the yarns yarn. How do you survive under very The innovation-oriented character of difficult market conditions? Mr. FILO is reconfirmed at FILOHappening. Monfermoso replied: In the past the This event at the FILOLounge on October Innovation in fashion from the point decline in the yarn manufacturing sector 8, focused on fact that innovation that of view of environmental sustainability was due to the changes in the market starts from the yarns. and many established companies in the was the subject of the event organized at The discussions were led by Marilena initial stage lost business, but due to their FILO by the ICE Agency, titled as Bolli (President of Unione Industriale innovative approach and high quality Sustainable Fashion: competitiveness Biellese), Silvio Albini (President of Milano yarns, we are again one of the leading based on sustainability. Marinella Loddo Unica) and Massimo Marchi (President of countries, when it comes to pure , (director of the Milano ICE office), Pier Pointex, Ceo of Filatura Marchi&Fildi cashmere, , merino and other Francesco Corcione (FILO), Mauro SpA). The evening culminated with a noble . We are the leaders who Rossetti (director of the Associazione reception, which was an occasion for supply to the biggest and prestigious exhibitors and buyers to exchange designer brands for the woven suiting information with colleagues and materials for menswear. professionals in industry.  FILO Trend Area

Gianni Bologna, FILO creativity and Marilena Bolli (President of Unione Industriale product development expert said: The Biellese), Silvio Albini (President of Milano theme “Perpetual motion of innovation” Unica) and Massimo Marchi (President of Pointex, Ceo of Filatura Marchi&Fildi SpA) at has generated a positive response at the FILOHappening on 8th October 2014. fair and the dedicated space in FILO Trend Area was very much appreciated by visitors. The yarns were showcased in panels, which were designed in collaboration with the exhibitors, who wished to highlight the innovative content of the yarns presented during the

23 Exhibitors at FILO

Hermann Buhler AG specializes in fine Based in Lativa, JLU Technologies Marco yarns manufactured from Supima extra with original patented technology has Marzoli, CEO of long staple , MicroModal® registered AMBELIKA® trademark and Filmar S.p.A., Edelweiss, Micro TENCEL® and has obtained Oeko-Tex Standard proudly states TENCELC.® Renata Franz, business certification by AITEX Technology that a joint development & Institute. commitment with marketing Ghezzi SpA under the brand name the Egyptian manager said, Ghezzi Hi-tech manufactures high tensile Government is we are especially strength yarns with cut and tear based on social proud of our resistance and fire proof properties. These fairness towards ground-breaking yarns are ideal for multilayer fabrics in farmers and all airjet yarns. Our transport and contract sectors. workers involved in the entire chain of innovative cotton production. Cotton is a natural Rainbow yarns directly linked to the wellbeing of are pre-treated, people and by empowering Egyptian high-grade farmers to grow cotton in a way that cotton yarn that dyes in much deeper reduces stress on the local environment shades than traditional untreated cotton. and improves the livelihoods of involved The Rainbow technology developed by communities. Filmar S.p.A. in Bühler is specialized treatment of yarn coordination with the Government of that fundamentally changes the dyestuff Egypt, aims to create positive long-term absorption of the fiber. Therefore, trendy changes to the traditional methodologies or seasonal colors can be dyed quickly so far adopted in Egyptian cotton and in small lots, reducing a risk of plantations. IILio Perboni explained: In addition to ending up with more inventory than you twisted, stretch and fancy yarns in Michelle Marzoli from Marketing can use in or mills. artifical, synthetic and industrial uses, Communications said: Continuity, Davifil S.r.l., from Italy highlighted Ghezzi Technical yarn division offers network, innovation and sustainability are open-end and ring-spun yarns with many different kinds of technical yarns, our key themes at the FILO. The Light blends of cotton, , wool and . for example the material required for Blue Pyramid that has represented Filmar Fancy yarns boucle, frise, mouline were electromagnetic smog shield entail since 1958 is now renewed in a clean and also showcased for the interest of buyers. composite textile system featuring minimal logo embodying the essence and JLU Technologies Ltd. developed shielding properties. Another example is quality that have always distinguished the amber micronization and purification when synthetic or natural yarns mixed company. The new logo has been created technology and pure amber powder with with carbon or metal to create fabrics to commemorate the important evolution a certain particle size and shape can be with antistatic properties required for from being a company that produces used make fibres. Amber composite fibre technical fabrics or even hometextiles cotton to a network of companies that collection for knitting and weaving such as curtains). Thereby controlling now make cotton yarns, yarns made with industry was launched at FILO. Amber static electricity, it is possible to limit dust natural fibers, man-made yarns, and Composite fibre is available in natural deposition on fabric surface. fancy yarns. light yellow color, a low twist single Filmar S.p.A. and the Government of Michella Marzoli also spoke about N128; twisted single 128, twisted in two Egypt signed a landmark agreement on “Myto” brand which according to Filmar or four tails. Amber composite fibers can 18th September 2014 to pilot the is an authentic mythological cotton, be combined with any kind of natural and cultivation of Egyptian Extra-Long Staple where a pure Egyptian Giza 87 selected synthetic yarns. organic cotton. This initiative, promoted from the source and, spun into a very fine by Filmar S.p.A. in partnership with the and compact thread with zero pilling, © Egyptian Cotton Research Institute-CRI of using the latest COM4 Rieter spinning the Ministry of Agriculture, according to technology. Marco Marzoli, CEO further strengthened Another highlight at the show is its commitment of eco-sustainable “Colors4Socks” which is a new project development. to develop and enhance Filmar’s quality

24 Albini Group is a top European manufacturer of high-quality exclusive shirting fabrics thus highlighting “Made in Italy” quality excellence. Albini Group has eight plants (five in Italy), with a total of more than 1300 employees worldwide. Christopher Hogg Mr. Silvio Albini, CEO of Albini is also the yarns by showcasing new features and President of Milano Unica, was also With special ® yarns and color selections presented in an elegant present at show was of the opinion that proprietary industrial processes, we are yet practical box. Spring Summer 2016 Made in Itlay label is the unique mix of able keep the shine, luster and original collection Colors4Socks offers nine items high quality, elegance and tradition, and properties of the yarn. with different colors, blends and gauges. our Government should work together While talking about Pakistan, The Colors4Socks collection highlights with our entrepreneurs to foster such Christopher Hogg said:We sell metallic new colors combinations of creative image worldwide. yarns for various application areas, mélange and mouline effects in the Zegna Baruffa Lane Borgosesia notably , as I mentioned before, Filoscozia quality as well as many other produces precious carded, worsted, and reactive dyes are very harsh on metallic blends of cotton and silk, cotton and fancy yarns of natural fibres and noble yarns and we are perhaps the only linen, cotton and Lurex, viscose and super blends for knitwear, weaving and hand- company in the world, who has the compact yarn. knitting. All the yarns are made of knowhow and technology to deal with For Spring-Summer 2016 weaving precious raw materials such as extra-fine problems in reactive piece . We are yarn collection Botto Poala presented a wool, silk and cashmere. Zegna Baruffa not here only for high fashion, but I know refined and comprehensive collection. manufactures all of its products in its we add value to day to day apparel and Summer yarns, in which linen is high plants located in the area of Biella Pakistan is one such example, where we percentage is blended with silk and wool (Borgosesia, Vigliano Biellese, Lessona) - have been successfully working together are perfect yarns to create rough and Italy with our representative iTextiles (Pvt) Ltd. highly tactile surfaces, and in particular Lurex® is a leading worldwide brand based in Karachi. We are very positive the weavers can create very modern slub for metallic yarns giving a true guarantee about our success in Pakistan, and have effects. of quality to customers. Christopher various application areas from knitting The new Poseidon and the classic Hogg explained: Our customers have the and weaving. We develop partnerships Baltimora – high twist yarns in which one right to use the Lurex® trademark in the with our customers, we know our yarn end of silk twisted with wool gives a composition of fabrics subject to our and we can show our customers how sense of freshness - shine in a special approval and thus our customers profit best they can use this yarn with other way. from the worldwide popularity of the blends as well as applications. Our ® Botto Poala also announced a Lurex trademark. distributers can be found all over the collection for slim fit but comfortable Simply put Lurex helps our customers world including Pakistan, we cover garments for ladies and menswear, to add value to their products, I would customers from Hong Kong, North Africa, featuring the core-spun technique applied say our yarns are playful yarns, where a , Europe America, India, to pure wool classic yarns. Siena fabric designer can make new and Thailand, Indonesia and UK. I want ® Corespun and Super Amalfi corespun innovative fabrics and . Thus, highlight the fact that Lurex yarns are both Botto Poala wool yarns are the ideal Lurex® is a yarn made for designers to produced to strict quality standards to ® for comfortable contemporary clothing. enhance creativity and innovation. We meet our Lurex quality specifications. These yarns meet the technical High twist yarns and cords, woven in continuously propose new technological requirements of the most demanding combination with other yarns, produce developments and effects. We want our production processes and are made to unusual design effects and unique yarns to be a source of inspiration. Our comply with safety and quality emboss effects, on which light refraction first market initially was the top end of regulations to protect customers from any creates incomparable reflections (all the market that is the leading brands in hazardous components. possible with Cordonetto Yarns, Tuxedo). Europe. We inform our customers how to Lastly, the report will be complete with a develop high value more creative We provide a stock service of the ® remarkable Nirvana 140 yarn with the products with Lurex and I am sure these largest range of metallic yarns in the feel of selected Mulberry silk and are also quite difficult to copy. Today world and yet tailor made specialties are ® cashmere, and offers exceptional quality. Lurex applications ranges from Haute also developed for our customers. When Couture to street wear. For example, we a customer wants to develop specific have such fine metallic yarns with very products and provide details of the end good feel and touch ideal for lingerie and use and technical requirements, our intimate apparel and strong yarns for dedicated team of technicians strive to carpets too. Another advantage of our best possible recommendation and advice yarns can be seen in piece dyeing of to develop such applications, which adds fabrics, where chemicals react with yarn value and profitability to that specific and can really destroy standard metallic product, concluded Mr. Hogg during an yarns. exclusive interview with PTJ editors.

25 Piemonte Textile Excellence Educational Tour A group of journalists, including myself from Pakistan Textile Journal, visited a selection of companies in the district of Biella, where entire Made in Italy textile production chain from yarns to garments in the space of a few kilometers of territory was high- lighted. Leading companies in the Biellese territory such as Marchi&Fildi, Safil, and Filati were visited by interna- tional journalists as a part of the educational day. These interna- tional journalists representing Germany, the , Spain, China and Pakistan had a chance to see the Made in Italy textile chain. The Educational day project promotes the value of a complete textile chain, which is responsible for the production of top quality yarns and fibres. Amina Baqai, Ed.

The tradition of wool production in members companies are chosen region is lucky enough to still have a Piemonte accounts for a number of according to strict parameters of strong and complete supply chain, which companies producing knitwear and evaluation, such as innovative products starts from yarns, goes through fabrics to woven fabrics for winter clothing, in the and solutions, experience and excellent finished garments. This is a areas around Biella, Novara and Torino. competitiveness, quality, project heritage of excellent manufacturing Biella’s textile district is one of the largest development, human resources potential savoir faire, enriched from generation to international centres for the wool industry and team work ability. The group generation, as one can see through famous for the production of fabrics represents all fields of production staring company stories that often weave made from wool and other precious fibres from yarns, fabrics, clothing, and fashion together with family history of founders. (cashmere, alpaca and mohair). With an accessories, home , technical It is this treasure that makes us unique area of 914 square kilometers, Biella’s textiles and textile machinery. Piemonte and we are happy to welcome these district counts over 871 textile and Textile Excellence Team offer journalists who will take our message clothing production plants, employs matchmaking activities and ascertains abroad. For all these reason my 11,060 people and in 2013 exported international needs and suggests suitable department and the entire Regione goods for the value of 1,172.78 million suppliers/partners and arranges b2b Piemonte support such initiatives and I Euro. The industry mostly uses worsted meetings for its members. hope these journalists will highlight the and carded yarns for weaving and During the visit to Biella, the excellence of the Piemonte textile knitwear, the district also specializes in international delegation also had a sector.” cotton, , acrylic and . There meeting with Giuseppina De Santis the Other members of Regione Piemonte, are several woolen spinning mills; and Piedmont region councilor (Minister) for present at the event include Francesca there are many combing, dyeing and productive activities. She said that Cerrina from international affairs factories, that complete the Piedmonte Region has the fortune to department and Stefania Solitro also part technologically advanced supply chain. have a strong and complete textile chain, of the Cabinet of the Presidency of the Piemonte Agency assists Italian and which starts from yarns through fabrics Regional Government (International international companies in bringing their upto highest quality finished garments. Affairs Department). Patritiza Ludi, high quality investment in Piemonte and This excellent heritage of manufacturing manager from Centro Estero per provides support at every stage of the and skills in the industry is enriched by I’Internazionalizzazione was also present project as well as aftercare activities. In generations of entrepreneurs that often during the visits and meetings. She is this context, this foreign delegation has reflect in their family stories. responsible for building, design, textile been invited to Piemonte in collaboration Giuseppina De Santis from the and jewelry sectors within the Tornio with Unione Industriale Biellese. The Ministry for Production of Regione region. Francesca Carletto responsible for Piemonte Textile Excellence, a project by Piemonte further elaborated, “Piemonte Design and Textile from Centro Estero per Regione Piemonte & Unioncamere I’Internazionalizzazione was also present Piemonte, which is also promoted by along with Patritiza Ludi. Piemonte and Valle d’Aosta Chambers of Piemonte Agency based in Torino, Commerce. The Piemonte Textile Italy, is the one stop shop to get in touch Excellence project provides foreign buyers and make business with a region rich in and journalists with a preferential channel opportunities, excellence, innovation and to meet top class companies of the textile competitiveness. and textile machinery industries. These

26 Piemonte Textile Excellence Educational Tour

positively affects spinning mills: thus The Italian yarn industry in 2013 reporting a growth of 7% in the (Million of Euro at current value) production of yarns in the first six months Turnover 2,979 of 2014. Exports 898 A favorable economic trend is also Imports 831 confirmed by SMI analysis of ISTAT data, Trade Balance 67 which reports an increase of 2.4% in the exports of Italian yarns between January Apparent 1.81 Consumption and March 2014. Another sign that this Export/turnover 30.1% should be a good year for the textile – fashion system is given by the data from In the subdivision by sectors, in 2013 Monitor of Districts Intesa San Paolo: in woollen yarns contributed 82.3% to the Tuscany, which reports that in the first overall turnover; cotton yarns 15.1% and linen yarns 2.6%. half of the year the Arezzo district N.B.: the data given here have been col- increased exports by 20.8%, and the weaving, in the period in question, total lected from Smi-Sistema Moda Italia; Prato district by 11.3%. In the same exports grow by 6%, with Europe Monitor of Districts Intesa San Paolo. period the Crema silk textile sector growing by 10.4%, while exports to non- registered an increase of 9%, and Biella EU countries amounted to 1.1%. With Piemonte Textile Excellence, an increased exports by 4.7%. the exception of cotton textiles, with one integrated supply chain project (Pif) As for the target markets, the EU percent decline, growth is reported in all managed by Ceipiemonte on behalf of countries take up 67.8 % of Italian yarns the product sectors that make up the Regione Piemonte, Unioncamere exports (value) with an increase of 6.1% Italian textile industry. Piemonte and Piemonte and Valle recorded in the first half of the year. Within the European market exports d’Aosta Chambers of Commerce, who Germany, Romania and France are the to Romania (+20.2%), Spain (+16.2%), also organized this educational tour. The buying countries for the Italian yarns. Portugal (+15.2%), Poland (+25%) and main objective of Piemonte Textile Ranking fourth is Hong Kong (first of the Bulgaria (+20.5%) showed strong Excellence team is to assist the regional non EU countries), followed by the UK growth. In the rest of Europe, except for companies of the textile and textile and Turkey. The yarns imported to Italy the United Kingdom (+5.1%). There is machinery sector in expanding mainly come from China, Germany, more stability as compared to previous international markets. The invitation for Turkey, Romania, Bulgaria and India. exports data towards more traditional the delegation was organized in 2014 looks positive thanks to exports. markets, in particular Germany and collaboration with Unione Industriale Foreign markets still the main resource? France, which are nonetheless very Biellese. important because of the volume and the The exports and imports of Italian Italian textile-fashion industry value of their purchases. textiles in the first quarter of 2014 Among the non-EU countries, the According to Sistema Moda Italia confirms, in fact, the reversal of negative good news comes mainly from the USA ( System) in 2014 a return trends recorded in 2013. There are signs (+16%), while China and Hong Kong to a positive growth is shown for the of recovery in Europe and the United show a decline (-5.5% and -3.3% textile-fashion industry, which accounts States, while the economies of the Far respectively). Japan is also showing a for an increase of 3.6% for a total East and Japan are slowing down. The negative trend (-11.1%). The growth of turnover of more than 52.50 billion sector has reacted by innovating and imports (+10%) should also be noted, Euros. The growth involves all sectors of investing. The market was thereby able to indicating some recovery in domestic the production chain, upstream (+3.1%) reduce the loss of overall turnover and demand. In the lead, in order of and downstream (+4.2%). The first significantly importance are China (+6.6%) and actual data in 2014 refer to weaving and increase the total Turkey (+15.3%), which alone report a production growth by 9% in the value of exports account for 50% of the total value period January-March, and a further at the same time of imports during this period. The increase of 6% between April and June. and it is now growth in imports from Pakistan The exports of fabrics are also increasing: ready to seize the (+28.7%), which came in the third almost 4.2% increase in the first four new place among the countries from months of the year. The good opportunities. which we buy fabrics, as a result of performance of the weaving sector As for the GSP Plus status is also noted. Giuseppina De Santis from the Ministry for Production of Regione Piemonte.

27 Glimpses of the tour of Biella’s textile mills

28 Tour of Biella’s textile mills to highlight Piemonte Production Chain

Marchi & Fildi presents ecotec yarn with moral fiber Filati Drago SpA

Marchi & Fildi is active in the production of Drago is a family cotton blends and wool blends yarns for apparel owned textile group and furnishings. The company places special focus managed by Drago on technological innovation and environment. At family since 1973. Filo exhibition the ecotec® line of recycled cotton, Founded by Umberto blended with Modal was highlighted. This brand and Laura, the group combines environmental sustainability and today has a fashion, said Giovani Marchi, the ecotec® is a consolidated turnover Giovani Marchi. recycled yarn obtained from a unique of 27 million euro, manufacturing process that saves land, energy and water. This type of the yarn is used exports to 30 countries with customers in various textiles, where spun dyed yarns are used, including knitwear and hosiery, from major international designer brands. ® carpets, upholstery and household . All ecotec yarns bear the European Oeko- The sons Paolo and Daniela have Tex Standard 100 guarantee which certifies that no hazardous chemical substances are joined the founders Umberto and Laura  used in the manufacturing process. in the eighties and gave new impetus to the development. Filati Drago is a vertical woolen mill producing fabrics and yarns Safil proposes European outlook for efficient production in noble fibers. All the processes of spinning, weaving and finishing are done Founded in 1954 by Fernando Savio quantity. He in-house with advanced and now is managed by his sons Alberto concluded, and modern machinery. and Cesare, Safil as worsted spinning “We have to Innovation, creativity and company is able to offer highly flexibility understand efficiency are the winning production, with quality products. In the reality skills of Drago team of over order to provide its customers with state and 150 people to achieve the of the art quality and service, Safil invests individual ambitious growth targets. in latest technology from spinning districts such Alberto and Cesare Savio. machinery from Schlafhorst to latest yarn as Biella and Paola Fini, marketing dyeing plant which is highlight efficient country like Italy cannot survive in manager at Filati Drago said, from water point of view. The company isolation, we have to think as a single “twice a year we conceive Paola Fini is active in design and manufacture of European entity and look out for new and produce collections worsted yarns of pure wool, blends of economical production and sourcing (Spring/Summer and Autumn/Winter) wool and synthetic fibers. centers with Europe. For example, with close cooperation with the best international customers and designers. Cesare Savio said I am a lucky man, Bulsafil in Bulgaria is a purpose built We develop each season’s exclusive my father told me to do whatever I want spinning mill with an area close to fabrics, working on special request of in this company, it was great 500,000 square feet set in at 50 acres new qualities and new designs/colors.” responsibility for me as well as challenge. industrial complex. Here, every year, 100 percent of the yarns are produced in more than 7,000 tons of wool and other The new Fitz Roy fabric is a capsule Bulgaria, whereas in Biella, we dye the fibers – mohair, alpaca, cashmere, silk, collection that combines Patagonian tops, and we also dye the raw yarn. linen, polyester, polyamide, organic wool with an innovative polypropylene, acrylics, viscose and membrane technology which is ideal for He said, occasionally I have asked Aramid fibres, are worked into a wide wind and water resistant outerwear myself “What really makes the difference range of worsted yarns. The yarns are garments. The Augmented Reality Apps is the people, not the machinery.” used to produce knitwear (outerwear, DRAGO BIELLA can be downloaded on Alberto Savio, said, we produce wide underwear and ), fabrics (apparel the smart phone screen with from the range of yarns for various articles and and upholstery),hosiery, protective fabric label. The applications. We produce quality not clothing and . story of the product comes alive with a Giuseppina De Santis from the Ministry for company video and Production of Regione Piemonte with details about the Alberto and Cesare Savio . values of the brand, the know-how and the most advanced technology.

29 Reda signifies the passion for 100% Made-In-Italy wool

Established since 1865, Reda wool mill based in Biella, signifies elegance and quality as it values style, innovation, state-of-the-art eco sustainable technologies to achieve beautiful fabrics for the world’s leading fashion houses. The communication team at Reda welcomed the Journalists. Mr. Fabrizio Alessandro Goggi and Mr. Enrico Ciccone, both are passionate about the Reda fabric quality, which is the skilful culmination of 100% Italian expertise and craftsmanship, in which “Made in Italy” stands for attention to detail, respect for traditions as well as a fresh look on the Reda expands choice of Jacket Fabrics dictates of fashion. Reda’s business has with Spring/Summer 2015 COLLECTION been well established in Europe, Japan Reda had devoted an extensive and North America and it is now looking selection of its finest fabrics to develop towards new markets such as Russia, this item of clothing, which is increasingly China, India and South America with important for today’s modern man; who growing interest. refuses to compromise on style and wants Mr. Fabrizio Alessandro Goggi during different collections for his favourite type ensures high-performance and crease a factory visit explained to the journalist of blazer. proof fabrics. The fabrics created for the that Reda manages and controls the traveller jacket are natural tones and a The Spring 2015 collection ranges entire production chain from fleece to smooth hand, giving a three-dimensional from the classic jacket, embellished with a finished fabric from its Valle Mosso base. As for the college blazers, the jersey effect printed with a macro factory near Biella. It is also important to fabrics are characterized by sophisticated , macro designs and a note that our customers can certify the designs in soft almost dusty hues macro Prince of Wales check in tones of traceability of its fabrics, providing added enriched with measured yet unique azure/blue, azure/purple, pearly protection for its products and its end patterns. whites/slate, to the short jacket with mini users. damier checks creating a Vichy pattern We also find the exquisite pure wool Take for example EMAS certification; that welcomes the inclusion of and wool/lined blend fabrics that lend a A renewed certificate is only issued if the shades of vibrant colors with effect to blazers created in company being audited meets absolutely a focus on ruby red, Klein kaleidoscope of colors, as per information all the criteria regarding the workers’ blue and emerald green. shared by to the marketing team of safety and the quality of the production And there is even the Reda during an extensive visit of systems, which are verified during a highly practical the Reda factory in Biella. meticulous inspection of the wool mill option offered by and interviews with many members of the natural staff: Reda has successfully met all these stretch requirements and is now the only wool mill in the world to be awarded the EMAS that certificate. The journey for pure wool starts in New Zealand on the 30,000 ha of land situated at Glenrock station, where the best sheep are raised for the production of the finest merino . Today, Reda owns three stations in New Zealand (Glenrock Station, Rugged Ridges, and Otamatapaio Station), with more than 30,000 hectares of land and over 30,000 merino sheep. After two decades, Reda is now an established and esteemed member of the community.

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