Tata Mumbai Marathon 2020
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Tata Mumbai 2020 NGO Orientation Workshop 21st August, 2019 ISDI, One Indiabulls Centre, Mumbai Topics covered 1. About TMM • How to recruit individual fundraisers • Event AV 11. Corporate team registration 2. Tata Mumbai Marathon Philanthropy History • Process and deadlines 3. Philanthropy Structure • NGOs with most corporate teams at TMM 19 • How to get a corporate team to support you 4. NGO Privilege levels 12. NGO registration 5. 6 Ways to raise funds 13. Charity Bibs 6. TMM - Philanthropy Potential • Bib Allocation 7. Changes from last year • Process 8. Special Bib Number • Deadlines 9. Direct donation on NGO page • Best performing NGOs in the Charity Bib segment 10. Individual Fundraising 14. How to reach us • Levels and Incentives • NGOs with most IF, CR, YL at TMM 19 TMM - Philanthropy History Over 589 NGOs More than 400 Over 11000 Resulting in over have leveraged corporates fundraisers and ₹ 271 Cr + raised the platform participated Thousands of donors at the Marathon Structured Philanthropy Platform Credibility & Reputation The TMM is optimized to help NGOs leverage its popularity and The platform has tremendous goodwill & serves as a trust builder prestige to raise funds & awareness through its fair, transparent and empowering model Cost Effective Relationship & Capacity Builder The platform strives to keep the fundraising costs to the lowest Creates opportunities for NGO to initiate, build and deepen possible while taking care of all the logistics associated with it. relationships with donors & fundraisers. 100% of online donations on NGO & Fundraiser pages are Improve NGOs ability to fundraise through peer learning disbursed to the NGO in full. TMM - Philanthropy History 40 300 35 250 30 200 25 20 150 15 100 Participating NGOs Participating Amount Raised in Crores in Raised Amount 10 50 5 0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Rupees in crore No. of NGOs From a modest ₹ 1.44 crores in 2004 the Tata Mumbai Marathon has raised over ₹ 40.70 crores in the 2019 edition TMM - Philanthropy Structure • Outlines various fundraising opportunities • Covers all the processes from NGO registration to disbursements • Covers important timelines • Detailed list of benefits for all stake holders • Helps NGOs plan their campaign through NGO Privilege Levels and benefits Key Dates Race Day Sunday 19th January 2020 From Thursdays 16th January to Saturday 18th Expo January 2020 Fundraising Closes Friday 31st January 2020 Six ways to raise funds at the TMM TMM - Philanthropy Potential Amount raised at the TMM 2018: Rs 34.4 Crore Amount raised at the TMM 2019: Rs 40.7 Crore Individual Individual Fundraisers Corporate Team Fundraisers Corporate Team ₹ 128,128,268 ₹ 147,958,370 ₹ 185,738,943 ₹ 165,404,000 135 NGOs 124 NGOs 90 NGOs 91 NGOs Charity Bibs Charity Bibs ₹ 40,423,115 ₹ 37,882,300 225 NGOs 218 NGOs Employee donations Employee Direct Direct Donation ₹ 11,993,259 donations ₹ 3,775,808 14 NGOs Donation ₹ 14,022,728 ₹ 2,834,028 165 NGOs 12 NGOs 91 NGOs 1.5 crore & 30 5 Crore 18 Crore Unlimited Potential Lakhs Charity Bibs Corporate Participation Employee Donations Direct Donations Individual Fundraising TMM’19 - Stats Corporate Team Teams Range Amount Team 15 – 40 ( Rs 3L -8 L) 293 ₹ 3,00,000 to ₹ 8,00,000 Rs 16.54 Crores Charity Bibs Allocated Bib average Amount Charity Bibs utilized 3016 ₹ 12,244 ₹ 3.76 Crores Average Amount Fundraiser Level Numbers Total Raised Raised Change Legend ( Rs 1 Cr +) 6 ₹ 11,630,318 Rs 9.31 Crore Change Icon( Rs 50L- 1Cr) 4 ₹ 5,829,602 Change Champion(Rs 25L-50L) 1 ₹ 4,700,000 Rs 47 lakh Change Leader (Rs 10L- 25L) 17 ₹ 1,201,202 Rs 2.05 Crore Change Investor (Rs 5L-10L) 16 ₹ 596,090 Rs 95.38 Lakh Change Maker (Rs 1.5L-5 L) 128 ₹ 214,554 Rs 2.75 Crore Fundraiser Gold (Rs 1 L- 1.5L) 62 ₹ 111,952 Rs 69.4 Lakh Fundraiser Silver (Rs 50k-1L) 188 ₹ 69,490 Rs 1.31 Crore Fundraiser Bronze (Rs 10k-50k) 381 ₹ 24,029 Rs 91.55 Lakh Fundraiser (Rs 0-10K) 433 ₹ 3,135 Rs 13.58 Lakh Changes from TMM 2019 1. No bib blocking deposit | bib forfeiture amount to be runners by the NGO deducted from the donations raised by the NGO. • NGOs submitting a group of at least 10 runners will have the 2. Two types of Charity bibs: name of the NGO featured on the bibs of that group • Timed Run Charity Bibs (Full Marathon, Half Marathon, Open 4. Prepaid Voucher Codes – If a donor/runner or an NGO wishes 10K) to pay the race fee by cheque, the NGO can share the cheque in • Maximum 10 charity bibs will be allotted at a time to NGOs favour of ‘Procam International Pvt. Ltd.’ after writing the UWM upon completion of their registration. Bib ID on the back of the cheque and submit it with the bib summary sheet. After receiving the cheques, NGOs will receive • 50% of the allotted bibs can be utilized for Half Marathon a prepaid voucher code. (register without valid timing certificate and Open 10K 5. Special Number Bib: All registered runners at the TMM get an • Min donation to be raised is INR 10,000/- opportunity to upgrade their assigned bib number to a special • Untimed Run Charity Bibs (Senior Citizens’ Run, Champions number of their choice against a fixed donation with Disability and Dream Run) 6. Corporate Team: • Allocation for these bibs will start 1st October 2019 onwards. • Unlimited Open 10K bibs for corporate team Allocation on request & availability from NGOs • All Corporate team registration bibs can be collected by a single • Not more than 20 bibs will be allocated to an NGO at a time. point of contact • Min donation to be raised is INR 5000/- 7. Individual Fundraisers • Dream Run Medal Introduced • Dream Run bib at Fundraisers Bronze (first 1250) 3. Dream Run Bibs Group Registration: • Any race category bib at Fundraiser Silver (first 500) • Multiple Dream Run bibs can be clubbed to create a group of Special Bib Number • Runners have a choice of selecting their own 6-digit number against a fixed donation of INR 5,000 to any NGO of their choice. • Additional opportunity for participating NGOs to raise funds by converting registered and confirmed runners into donors • Application is through a form on UWM website. • Can be used for any race category • Last date to register - Thursday, 26th December, 2019 Direct Donation on NGO page Each NGO get a unique personalised page on the UWM website. The page displays a donation button, NGO’s contact detail, bibs available, total amount raised, the fundraisers who support the NGO and the privilege level of the NGO. 100% of all funds raised online are disbursed in full to the NGO, UWM absorbs the payment gateway charges NGO pages All registered NGOs get feature rich pages to raise funds. All funds raised online on NGO & Individual Fundraiser pages are disbursed in full (100%) to the NGO Bib Request button added to NGO pages. Over 150 requests are currently been generated and emailed to the registered NGOs per day. Individual Fundraising The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO Who are Employee Who are Individual Who are Young Leaders? Who are Change Runners? Fundraiser? Fundraisers? Individuals below the age Individual Fundraiser have Ordinary individuals who of 21 years as on race. Individuals who raise INR can select their are passionate for causes They get eligible for 1.5 lakh and above in participating corporate and they believe in and makes privileges on raising INR support of their chosen accrue incentives for their an effort to raise funds 75,000 for their NGO/s. NGO/s. company UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly. Individual Fundraising The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO On a fundraiser page and dashboard a fundraiser can…. • Personalize appeal, add photographs and videos donation details • Add collaborators and raise funds in a group • Receive and respond to donor comments updates • Share their page on various social media to create • Share important updates on their campaigns awareness and raise funds • View all donor details in an easy to download format • Receive online donation on their page and add offline UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly. Fundraiser Level & Incentives Change Runners Privileges • Event invites for self and guests to participate in any race category (as per level) • Priority line up across all race categories for self • Procam Marquee + Grand Stand invite for self and guest • Race day photo digi pack (as per level) • Event track suit, t-shirt & shoes (as per level) • (as per level) • Photograph + feature in TMM 2020 the post event docket 6-digit bib number of the fundraiser’s choice First 500 fundraisers get a Bib for any race category* First 1250 fundraisers get Dream Run Bibs* (*Event fees and conditions apply) Individual Fundraising NGOs with highest number of Fundraisers NGO Name No. of Fundraisers The Foundation 185 Shrimad Rajchandra Love and Care 120 Trafigura Charitable Trust 56 Isha Education 48 Srujna Charitable Trust 32 Family Planning Association, India 26 ADHAR 25 Light of Life Trust 23 RUBAROO 19 Children's Movement for Civic Awareness 17 Individual Fundraising NGOs with highest number of Young Leader NGO Name No.