Tata Mumbai 2020

NGO Orientation Workshop 21st August, 2019 ISDI, One Indiabulls Centre, Mumbai Topics covered

1. About TMM • How to recruit individual fundraisers • Event AV 11. Corporate team registration 2. Tata Mumbai Marathon Philanthropy History • Process and deadlines 3. Philanthropy Structure • NGOs with most corporate teams at TMM 19 • How to get a corporate team to support you 4. NGO Privilege levels 12. NGO registration 5. 6 Ways to raise funds 13. Charity Bibs 6. TMM - Philanthropy Potential • Bib Allocation 7. Changes from last year • Process 8. Special Bib Number • Deadlines 9. Direct donation on NGO page • Best performing NGOs in the Charity Bib segment 10. Individual Fundraising 14. How to reach us • Levels and Incentives • NGOs with most IF, CR, YL at TMM 19 TMM - Philanthropy History

Over 589 NGOs More than 400 Over 11000 Resulting in over have leveraged corporates fundraisers and ₹ 271 Cr + raised the platform participated Thousands of donors at the Marathon

Structured Philanthropy Platform Credibility & Reputation

The TMM is optimized to help NGOs leverage its popularity and The platform has tremendous goodwill & serves as a trust builder prestige to raise funds & awareness through its fair, transparent and empowering model Cost Effective Relationship & Capacity Builder

The platform strives to keep the fundraising costs to the lowest Creates opportunities for NGO to initiate, build and deepen possible while taking care of all the logistics associated with it. relationships with donors & fundraisers. 100% of online donations on NGO & Fundraiser pages are Improve NGOs ability to fundraise through peer learning disbursed to the NGO in full. TMM - Philanthropy History

40 300

35 250 30 200 25

20 150

15 100 Participating NGOs Participating

Amount Raised in Crores in Raised Amount 10 50 5

0 0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 Rupees in crore No. of NGOs

From a modest ₹ 1.44 crores in 2004 the Tata Mumbai Marathon has raised over ₹ 40.70 crores in the 2019 edition TMM - Philanthropy Structure

• Outlines various fundraising opportunities • Covers all the processes from NGO registration to disbursements

• Covers important timelines • Detailed list of benefits for all stake holders • Helps NGOs plan their campaign through NGO Privilege Levels and benefits

Key Dates

Race Day Sunday 19th January 2020 From Thursdays 16th January to Saturday 18th Expo January 2020 Fundraising Closes Friday 31st January 2020 Six ways to raise funds at the TMM TMM - Philanthropy Potential

Amount raised at the TMM 2018: Rs 34.4 Crore Amount raised at the TMM 2019: Rs 40.7 Crore

Individual Individual Fundraisers Corporate Team Fundraisers Corporate Team ₹ 128,128,268 ₹ 147,958,370 ₹ 185,738,943 ₹ 165,404,000 135 NGOs 124 NGOs 90 NGOs 91 NGOs

Charity Bibs Charity Bibs ₹ 40,423,115 ₹ 37,882,300 225 NGOs 218 NGOs

Employee donations Employee Direct Direct Donation ₹ 11,993,259 donations ₹ 3,775,808 14 NGOs Donation ₹ 14,022,728 ₹ 2,834,028 165 NGOs 12 NGOs 91 NGOs

1.5 crore & 30 5 Crore 18 Crore Unlimited Potential Lakhs Charity Bibs Corporate Participation Employee Donations Direct Donations Individual Fundraising TMM’19 - Stats

Corporate Team Teams Range Amount Team 15 – 40 ( Rs 3L -8 L) 293 ₹ 3,00,000 to ₹ 8,00,000 Rs 16.54 Crores

Charity Bibs Allocated Bib average Amount Charity Bibs utilized 3016 ₹ 12,244 ₹ 3.76 Crores

Average Amount Fundraiser Level Numbers Total Raised Raised Change Legend ( Rs 1 Cr +) 6 ₹ 11,630,318 Rs 9.31 Crore Change Icon( Rs 50L- 1Cr) 4 ₹ 5,829,602 Change Champion(Rs 25L-50L) 1 ₹ 4,700,000 Rs 47 lakh Change Leader (Rs 10L- 25L) 17 ₹ 1,201,202 Rs 2.05 Crore Change Investor (Rs 5L-10L) 16 ₹ 596,090 Rs 95.38 Lakh Change Maker (Rs 1.5L-5 L) 128 ₹ 214,554 Rs 2.75 Crore Fundraiser Gold (Rs 1 L- 1.5L) 62 ₹ 111,952 Rs 69.4 Lakh Fundraiser Silver (Rs 50k-1L) 188 ₹ 69,490 Rs 1.31 Crore Fundraiser Bronze (Rs 10k-50k) 381 ₹ 24,029 Rs 91.55 Lakh Fundraiser (Rs 0-10K) 433 ₹ 3,135 Rs 13.58 Lakh Changes from TMM 2019

1. No bib blocking deposit | bib forfeiture amount to be runners by the NGO deducted from the donations raised by the NGO. • NGOs submitting a group of at least 10 runners will have the 2. Two types of Charity bibs: name of the NGO featured on the bibs of that group • Timed Run Charity Bibs (Full Marathon, Half Marathon, Open 4. Prepaid Voucher Codes – If a donor/runner or an NGO wishes 10K) to pay the race fee by cheque, the NGO can share the cheque in • Maximum 10 charity bibs will be allotted at a time to NGOs favour of ‘Procam International Pvt. Ltd.’ after writing the UWM upon completion of their registration. Bib ID on the back of the cheque and submit it with the bib summary sheet. After receiving the cheques, NGOs will receive • 50% of the allotted bibs can be utilized for Half Marathon a prepaid voucher code. (register without valid timing certificate and Open 10K 5. Special Number Bib: All registered runners at the TMM get an • Min donation to be raised is INR 10,000/- opportunity to upgrade their assigned bib number to a special • Untimed Run Charity Bibs (Senior Citizens’ Run, Champions number of their choice against a fixed donation with Disability and Dream Run) 6. Corporate Team: • Allocation for these bibs will start 1st October 2019 onwards. • Unlimited Open 10K bibs for corporate team Allocation on request & availability from NGOs • All Corporate team registration bibs can be collected by a single • Not more than 20 bibs will be allocated to an NGO at a time. point of contact • Min donation to be raised is INR 5000/- 7. Individual Fundraisers • Dream Run Medal Introduced • Dream Run bib at Fundraisers Bronze (first 1250) 3. Dream Run Bibs Group Registration: • Any race category bib at Fundraiser Silver (first 500) • Multiple Dream Run bibs can be clubbed to create a group of Special Bib Number

• Runners have a choice of selecting their own 6-digit number against a fixed donation of INR 5,000 to any NGO of their choice. • Additional opportunity for participating NGOs to raise funds by converting registered and confirmed runners into donors • Application is through a form on UWM website. • Can be used for any race category • Last date to register - Thursday, 26th December, 2019

Direct Donation on NGO page

Each NGO get a unique personalised page on the UWM website. The page displays a donation button, NGO’s contact detail, bibs available, total amount raised, the fundraisers who support the NGO and the privilege level of the NGO. 100% of all funds raised online are disbursed in full to the NGO, UWM absorbs the payment gateway charges NGO pages

All registered NGOs get feature rich pages to raise funds. All funds raised online on NGO & Individual Fundraiser pages are disbursed in full (100%) to the NGO

Bib Request button added to NGO pages. Over 150 requests are currently been generated and emailed to the registered NGOs per day. Individual Fundraising

The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO

Who are Employee Who are Individual Who are Young Leaders? Who are Change Runners? Fundraiser? Fundraisers? Individuals below the age Individual Fundraiser have Ordinary individuals who of 21 years as on race. Individuals who raise INR can select their are passionate for causes They get eligible for 1.5 lakh and above in participating corporate and they believe in and makes privileges on raising INR support of their chosen accrue incentives for their an effort to raise funds 75,000 for their NGO/s. NGO/s. company

UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly. Individual Fundraising

The UWM online platform is ideal for raising funds for a cause - its free, it’s easy to set up and 100% of money raised online goes to the NGO

On a fundraiser page and dashboard a fundraiser can….

• Personalize appeal, add photographs and videos donation details • Add collaborators and raise funds in a group • Receive and respond to donor comments updates • Share their page on various social media to create • Share important updates on their campaigns awareness and raise funds • View all donor details in an easy to download format • Receive online donation on their page and add offline

UWM’s Fundraiser Assist App helps fundraiser connect with all their contacts through Email, Whatsapp, Social Media seamlessly and enables sending appeals and thank you messages effortlessly. Fundraiser Level & Incentives

Change Runners Privileges • Event invites for self and guests to participate in any race category (as per level) • Priority line up across all race categories for self • Procam Marquee + Grand Stand invite for self and guest • Race day photo digi pack (as per level) • Event track suit, t-shirt & shoes (as per level) • (as per level) • Photograph + feature in TMM 2020 the post event docket

6-digit bib number of the fundraiser’s choice

First 500 fundraisers get a Bib for any race category*

First 1250 fundraisers get Dream Run Bibs*

(*Event fees and conditions apply) Individual Fundraising

NGOs with highest number of Fundraisers

NGO Name No. of Fundraisers The Foundation 185 Shrimad Rajchandra Love and Care 120 Trafigura Charitable Trust 56 Isha Education 48 Srujna Charitable Trust 32 Family Planning Association, India 26 ADHAR 25 Light of Life Trust 23 RUBAROO 19 Children's Movement for Civic Awareness 17 Individual Fundraising

NGOs with highest number of Young Leader

NGO Name No. of Young Leaders Shrimad Rajchandra Love and Care 41 The Foundation 32 Urban Health Resource Centre 9 Habitat For Humanity India 8 Light of Life Trust 5 Concern India Foundation 5 Cankids Kidscan 5 Family Planning Association, India 5 Isha Education 4

Toybank 4 Individual Fundraising

NGOs with highest number of Change Runners

NGO Name No. of Change Runners Shrimad Rajchandra Love and Care 46 Isha Education 12 Family Planning Association, India 7 The Foundation 5 Light of Life Trust 4 United Way Mumbai 4 Epilepsy Foundation 4 Children's Movement for Civic Awareness 4 Habitat For Humanity India 3 Urban Health Resource Centre 3 Individual Fundraising

NGOs with highest number of Employee Fundraisers No. of Employee NGO Name Fundraisers Aseema Charitable Trust 121 ADHAR 23 Cancer Patients Aid Association 26 Society of Parents of children with Autistic Disorders (SOPAN) 11 Teach for India 8 Light of Life Trust 6 SNEHA (Society for Nutrition, Education and Health Action) 5 Kotak Education Foundation 4 Trafigura Charitable Trust 4 Shrimad Rajchandra Love and Care 3 Corporate Team Registration

Highlights

• Relaxed timings for Half Marathoners • Fulfilment of CSR Mandate • Unrestricted Open 10k category • Employee fundraising & Offline fundraising • Employee Engagement-Corporate Tent • Priority Dream Run line up

Half Marathon bibs accepted Single Contribution Split Cheque Contributions Team Size without valid timing certificate (to UWM) To UWM To beneficiary NGO

15 5 Runners INR 3,00,000 INR 28000 (9.3%) INR 2,72,000

25 8 Runners INR 5,00,000 INR 45000 (9%) INR 4,55,000

40 15 Runners INR 8,00,000 INR 68000 (8.5%) INR 7,32,000

Registration Process: Step 1: Download form from UWM website, fill, sign and put company seal Step 2: Send the printed copy of the form along with the contribution amount cheque/s to UWM Event fees of runners need to be paid directly to Procam International post the submission of team by 30th December, 2019, an invoice for which will be generated and emailed. Corporate: Team Submission Process

Team Submission Process: Company SPOC receives two emails from the corporate portal – with log in credential & another with link to share with employees to register

Step 1: SPOC shares the received link with employees to register Step 2: SPOC logs in and approves the final set of runners as per the allocation Step 3: SPOC receives an invoice for the selected race category and processes the same for payment to Procam International Pvt. Ltd. Step 4: Once payment is done (latest by 30th December, 2019) employees receive confirmation email from Procam within 15 working days from the date of payment NGOs with most Corporate Teams

NGO No. of Corporate Teams

Shrimad Rajchandra Love and Care 24 United Way Mumbai 13 Save The Children India 13 Tata Medical Centre Trust 12 Habitat For Humanity India 8 Isha Education 7 Smile Foundation 7 Concern India Foundation 6 Aseema Charitable Trust 6 Childline India Foundation 5 How to get corporate teams to support you?

• Prepare a list of companies you are already connected • Any additional benefits that you can provide with • Make a plan to create a differentiated experience for the • Know your potential supporter: research about the employees company’s recent CSR involvement to speak in the company’s interest • Make a race day plan for these runners • Involve your board to introduce you to the right person • Don’t limit it to Race Day. Can you provide employee engagement throughout the year? • Prepare a pitch • Be creative with your engagement • Introducing yourself & the TMM Build networks within the company: • TMM as an employee engagement tool • You will usually have one key supporter within the company. Try to meet • TMM as a part of CSR spends as many people in the company as possible. That will not • Proposal for the donation amount only help your main contact to make the case for you, but • Show the benefits the company and its employees it will also protect your funding if your key contact moves will receive (speak in the company’s interest) on.

Try this:Almost every person you know works somewhere. Ask them who is the right person to connect with in their company and if they can connect you? NGO Registration TMM 2020 NGO Registration Process

NGOs willing to register for the TMM 2020 will have to complete UWM’s statutory and financial due diligence processes in order to raise funds through the platform.

NGOs registering for the first time: Returning NGOs 1. Step1: Sign up at If you have participated in TMM 2020 you just need to follow www.unitedwaymumbai.org/ngo_signup.php the steps given below to register your NGO for TMM 2020. Please email UWM if there are any changes in the 2. Step 2: Log in and complete pre-verification process (fill information you have submitted last year. form, upload documents and submit for review) 1. Step 1: Log in and upload the latest audited financials 3. Step 3: UWM will review and approve your application under “Registration Details” tab upon process completion and activate the TMM 2020 application form 2. Step 2: Fill the TMM 2020 form, update fund utilization details, take print, sign and put your NGO seal 4. Step 4: Log in and fill the TMM 2020 form, take print, sign and put your NGO seal 3. Step 3: Send it along with a cheque of INR 2000/- (registration fees) to UWM 5. Step 5: Send it along with a cheque for registration fees of INR 2000/- to UWM.

UWM Address: 6th Floor, Mumbai Educational Trust, Bandra Reclamation, Bandra (West), Mumbai 400 050, India. Race Categories at the TMM

Timed Run Charity Bibs

Allocation Date: As soon as NGO registers Premium Bib Date: 10th November 2019 Onwards

Bib Submission date: 10th December Runner registration date 15th December 2019 Race Categories at the TMM

Untimed Run Charity Bibs

Allocation Date: 1st October 2019 Premium Bib Date: 10th November 2019 Onwards

Bib Submission date: 10th December Runner registration date 15th December 2019 Charity Bib Allocation

This slide has been explained in great detail on page 9 of the Philanthropy Structure

Click here to access to Philanthropy Structure

The list of 70 NGOs in the charity bib ranking list are eligible for a higher allocation. Please visit the list available in the downloads section of our website. Charity Bib Process

This slide has been explained in great detail on page 11 of the Philanthropy Structure

Click here to access to Philanthropy Structure Charity Bib Timelines Top 10 NGOs in Charity Bib Ranking List

NGO Bibs Utilized Bib Average

Karunya Trust 20 52,025 Maharashtra State Women's Council 62 20,032 Centre For Social Action 66 18,909 National Society For Equal Opportunities For 30 26,833 The Handicapped India World for All Animal Care and Adoptions 52 16,081 Family Planning Association, India 50 16,047 Yoga Prabha Bharati (Seva Sanstha) Trust 50 14,254 COTAAP RESEARCH FOUNDATION 25 14,880 Udaan India Foundation 50 12,676 Aseema Charitable Trust 20 13,200 Resources

Here are some useful NGO resources that you may wish to refer to in planning your campaign. We will continue to add to this page as we go along

1. TMM 2020 Philanthropy Structure 2. Corporate Philanthropy Structure 3. TMM Corporate Pitch Deck 4. Bib Manager Tutorial 5. TMM 2020 Corporate Team Registration Form 6. TMM 2020 Plan Sheet 7. TMM 2020 Event Logo and Brand Guidelines

Download from http://bit.ly/NGOResources Contact us

UWM TMM Helpline for NGOs: +91- 9167011900

• NGO registrations and charity bib allocations: Soniya Nagwekar ([email protected]) & Kirti Chaudhari ([email protected]) • Corporate registrations and individual fundraising: Avijit Chakrovorty ([email protected]) & Lamya Karachiwala ([email protected] ) • Overall campaign: Sahej Mantri ([email protected]) Timelines Thank you