EA SPORTS Declares as Cover Athlete for NCAA Football 08

Former Boise State Defines Essence of Top Selling Game

REDWOOD CITY, Calif.--(BUSINESS WIRE)--March 2, 2007-- Inc., (NASDAQ: ERTS) announced today that former Boise State University quarterback and Tostitos MVP Jared Zabransky will appear on the cover of NCAA® Football 08, scheduled for release this summer under the EA SPORTS™ brand. Developed by EA Tiburon, NCAA Football 08 will be available on the PlayStation®2 and PLAYSTATION®3 computer entertainment systems, and ® and ™ video game systems from Microsoft.

"This has been a magical season for me and seeing my face on the cover of NCAA Football 08 is yet another unforgettable moment in what has already been a great year," said Zabransky. "This video game truly embodies the spirit of college football and I'm very proud to be a part of it."

Zabransky led Boise State to two undefeated seasons and most recently to a 43-42 overtime victory against Oklahoma at the Tostitos Fiesta Bowl in what some call one of the most exhilarating games in college football history. At the Tostitos Fiesta Bowl, he completed 19-of-29 passes for 262 yards and will most likely be remembered for perfectly executing the to win the game. In three seasons as the starting quarterback, Zabransky compiled a 32-5 record and was named a semifinalist for the Davey O'Brien and Maxwell Awards this past season.

In NCAA Football 08, players will look to be a leader and become a legend on the field. With all-new Leadership Control, players now lead by example and control the action on the field and can increase their sphere of influence by improving their players' personal ratings on each big play. For the first time on Xbox 360 and PS3, the game will feature a new and deeper recruiting system and an all-new Campus Legend mode. NCAA Football 08 is everything that's great about college football. The game's official website is www.ncaafootball08.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and Pogo are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls and conferences are the exclusive properties of the respective institutions. NCAA is a registered trademark of National Collegiate Athletic Association. PlayStation and PLAYSTATION are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 380,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports. For more information, go to www.ncaa.org.

About The Collegiate Licensing Company

The Collegiate Licensing Company is the oldest and largest collegiate licensing agency in the nation. CLC currently represents more than 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy, and the NCAA (including the Men's and Women's Final Four, the College World Series, and all NCAA Championships). Headquartered in Atlanta, CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide

About NCAA Football

NCAA Football (NCAA Football USA, Inc.) is a coalition of the American Football Coaches Association (AFCA), the Collegiate Commissioners Association (CCA), the National Association of Collegiate Directors of Athletics (NACDA) and the National Collegiate Athletic Association (NCAA) that serves as the collective voice to promote college football.

CONTACT: EA Katherine Coulthart, 407-386-4812 Sr. Publicist [email protected] or Tyrone Miller, 407-386-4905 Sr. PR Manager [email protected]

SOURCE: Electronic Arts Inc.