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Sony Introduces New 4K HDR (High Dynamic Range) TV Line Delivering an Enhanced High Dynamic Range Experience

(ASIA PACIFIC, 6 January 2016) – Sony will introduce a new 4K HDR television series designed to deliver a greater brightness range and higher contrast, making the best use of 4K HDR (High Dynamic Range) content with its unique backlighting technologies in a slim design. The 4K HDR TV series ranges in screen size from 55” class to 75” class.

HDR is a burgeoning video standard that greatly expands the range of possible visual expression by reproducing higher brightness, higher contrast and more vibrant colours. HDR compatible content and services are expected to become more and more prevalent via Internet video services, TV broadcastings and Ultra HD Blu-ray titles.

The X93D series takes picture quality to new heights by delivering the best quality from HDR content. Sony’s new Slim Backlight Drive™ technology with a new grid-array backlighting structure, which was previously only available with full-array backlighting systems, allows X- tended Dynamic Range™ PRO technology to boost peak brightness and black levels more precisely and enhance contrast levels, while maintaining a slim form factor. The 4K Processor X1 and its precision colour mapping technology allows TRILUMINOS™ Display to reproduce a wider colour range with accurate colour details at any brightness level. The X1 also improves the streaming quality of 4K HDR images provided by Internet video services.

But the viewing experience goes beyond just the screen. A television should be great to look at in any environment. When hung against a wall, the X93D series sits close to the wall and virtually disappears into it, leaving behind nothing but the picture itself. When the television is set on a TV rack or a cabinet, its clean cable management keeps wires out of view and looks equally elegant when viewed from behind.

Each television series also runs on Android TV with Sony’s exclusive user interface. From live TV broadcasting to Internet video services, the seamless user interface Content Bar includes enhanced content navigation along with voice search.

2016 BRAVIA™ 4K TV Line-up: X93D Series (55” and 65” Class models) 4K HDR TV • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, HDMI and USB port. • Features Slim Backlight Drive with a unique grid-array backlighting structure distributes the backlight source more precisely to each specific zone of the screen, while maintaining a slim display. • Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos. • Includes X-tended Dynamic Range PRO to produce our best contrast ever, enhancing HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting algorithm. • Features vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy. • Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos. • The ultra slim design hangs very close to the wall with a sleek rear design and clean cable management for table top mount. • Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV. • Sony’s exclusive Content Bar user interface allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

X85D Series (55”, 65” and 75” Class models) 4K HDR TV • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, HDMI and USB port. • Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos. • Features vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy. • Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos. • The ultra slim design comes with sleek rear design and clean cable management for table top mount. • Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. With Google Cast™, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV. • Sony’s exclusive Content Bar user inter face allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

S85D Series (55” and 65” Class models) 4K HDR TV • HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, HDMI and USB port. • Features 4K Processor X1 to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos. • Features vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy. • Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos. • Features a curved screen to provide the perfect blend of immersion and comfort with clean rear design and clean cable management for table top mount. • Android TV lets you explore a world of movies, music, photos, games, search, apps and more. Voice Search to find content, ask questions and control your TV. (S85D only) With Google Cast™, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV. • Sony’s exclusive Content Bar user inter face allows you to comfortably browse content quickly and intuitively without disrupting your TV viewing.

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About Sony Electronics Asia Pacific Pte. Ltd. Based in Singapore, Sony Electronics Asia Pacific Pte. Ltd. is a subsidiary of Sony Corporation. It serves as the regional management and marketing headquarters for Sony’s consumer as well as broadcasting and professional products, overseeing Asia, Middle East and Africa regions. For more information on Sony’s products and services in Asia Pacific, please visit www.sony- asia.com

About Sony Corporation Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately US$68 billion for the fiscal year ended March 31, 2015. Sony Global Web Site: http://www.sony.net/