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1 1.0 Discuss the Impact of IT/IS on Gaming Industry 1.0 Discuss the impact of IT/IS on gaming industry A game is a structured or semi-structured activity. It is usually undertaken for entertainment and also can used as an educational tool. Game is not just only present interactive or real time entertainment and game uses all multimedia elements to enhance the game performance. Nowadays, information system and technologies has been globalized attributable to the worldwide. Therefore, every industrial and business started to adopt IT & IS. Gaming industries are implementing the information system and technologies. There are few impacts of IT & IS in gaming industry that we will further discuss it at below. First and foremost, the impact of information system on the gaming industries is to ensure young people play game safely through internet and protected against unsuitable gaming content by using the PEGI system. PEGI Online was launched in 2007 by ISFE and complements its Pan European Game Information (PEGI) game classification system founded in 2002. PEGI offer to the parent an educational tool so that they make sure their children play the game safely. Next, the application of information system and technology can creation of new jobs in IT department. By create or design a new game, it needs a lot of person who expert in IT field. Therefore, computer programmers, systems analyzers, hardware and software developers and web designers are just some of the many new employment opportunities created with the help of information system and technology. It is also one of the impacts of information system and technology in gaming industry. Furthermore, the other impact of information system and technology in gaming industry is to increase the experience of gaming playability. Nowadays, every games were designed with music. Those video game composers typically use some famous system and software to insert the music into the games, such as Cubase, Fl studio, Logic , and most popular is AudioSparx. AudioSparx has one of the largest Rock and Electronic production music libraries on the web, perfecr for video game production. By apply the music into the games, it can increase the interest and catch the attention of players. Thus, it can increase the number of players and directly earn profit for company. 1 Apart from this, information system also allows gaming producers to reduce the cost. By using the telecommunication system, the game producer can make the cheaper but more effective advertisements. Thus, the cheaper advertisement means it can reduce and save cost as well as attract more new customers and increase their loyalty and confidence. Telecommunication can be defined as transmit text, data and video information from one location to another. So, people who able to connect the data communication services can easily receive a lot of information and knowledge. 2.0 Introduction to Nintendo Company The company that we selected in this assignment is Nintendo Company. The company is the oldest video-game company in the world and it had been established in year 1889. In year 1960, Nintendo originally produced the card-games and after that the company ventured into different business ventures. Nintendo was founded by Fusajiro Yamauchi in year 1889 and it is located at Kyoto, Japan. The very first business for Nintendo was produced a card call Hanafuda cards. In year 1902, the company had started manufacturing western-style playing cards in Japan. After the card game, Nintendo Company started the business in electronic games. There are so many product and system launched out after year 1972. Nintendo Entertainment System was introduced in 1985. People brought the games like Mario, Zelda for the first time in NES and it sold over 60 million units. Besides, Super Nintendo Entertainment System was released in 1991. This system contain more games because of more processing power and sold more than 49 million systems worldwide. On the other hand, the popular product for Nintendo was Game Boy. Game Boy came out in year 1989 and become the most successful video game system. The screen was four- colors-of-gray and also defined as portable gaming. The sales for Game Boy were over 150 million systems in worldwide. There are other products that very famous such as Nintendo 64, Game Boy Advance, Nintendo DS, Game Boy Advance SP, Wii, Nintendo 3DS and so on. In year 2014, the most famous product is Wii U. Currently, Nintendo launching engaging software for players of all tastes and skill level and continued to provide experiences to players. Nintendo revealed few new games and experiences in Digital Event at the Electronic Entertainment Expo. In 2 year 2013, the company had make a profit over 7 Billion yen, equivalent to US750 million. But in year 2012, the financial report showed that the company posted a loss of US530 million. Nintendo Company had turn into profitability in tern of net and ordinary income. There are many members of the Board of Directors and Auditors. Satoru Iwata is a director and chairman of Nintendo of America Inc and appointed in June 2013. Genyo Takeda and Shigeru Miyamoto is senior managing director. The job title for Genyo Takeda is general manager in integrated research and development division while Higeru Miyamoto is general manager in entertainment analysis and development division. Besides, there are six directors in the company and handle different divisions. 3.0 Effective implementation of IT/IS of Nintendo Company 3.1 Nintendo Network Nintendo network is an online service technology which provides users access online on Nintendo 3Ds and Wii U system. As Nintendo’s president Satoru Iwata said that “Company can make comprehensive proposals to consumers by establish a platform where various services and downloadable games are available for customers to connect via Nintendo Network service.” Nintendo future plan include create personal account for Wii U, digitally distribute package software and downloadable payment. Nintendo Wi-Fi Connection has included in Nintendo Network and competes against PlayStation Network and Xbox system. The Nintendo network include Miiverse, Nintendo eShop, Club Nintendo and Nintendo TVii. Nintendo eShop Nintendo eShop is an online store conducted by Nintendo Network which allows Nintendo 3Ds and Wii U users to access and purchase various games, entertainment and more. Free demos and new release games will be show on the main page in the eShop which can easily advertising new games to users for free trail. Company can collect feedbacks by observation on user’s comments to do some maintenance to enhance the quality of the games. Besides, Nintendo eShop also features 3 some applications to shape Nintendo be a multi-functional game consoles as it is not just for gaming purposes but also have other usages that can benefit to daily users. Applications example like Art Academy SketchPad in Wii U which allow artistic user especially children to draw creatively on the screen using realistic stylus and touch screen- based controls and can directly save and share through Miiverse, Sparkle Snapshots 3D camera in 3Ds which can personalize images with various layers of stickers, ribbons, pens, backgrounds and other 3D effects as can share by use a local wireless connection to send images to friends or post online, Google Wii Street allow users to post favorite locations on Miiverse , and viewing photos and share comments with others. Club Nintendo Club Nintendo is the customer loyalty program provided by Nintendo. The loyalty program is free to join and providing rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Club Nintendo loyalty program offers rewards to members who collect "Star Points", also known as the Stars Catalogue; the North American Club uses as "Coins” .The points can gained by purchasing and registering certain hardware and software by Nintendo. Besides, the points also can be obtained by participating in surveys and invitation new friend to become a Club Nintendo member. Many exclusive reward items can be redeem or given to particular Club Nintendo such as computer wallpaper, music soundtrack and mobile phone ringtones, physical items such as calendars, t-shirts which available in limited amount and premium reward is able to download Club Nintendo exclusive video games. This redeemable points system will make players be more participant on downloading certain apps that able to exchange the things needed, yet more applications able to discover by players. In Spain 90's, When players buy a console, a videogame or an accessory in Nintendo product able to register free membership on filling up a form and the form will submit to Nintendo's headquarters by mail. Player would receive a Club Nintendo plastic card with name, a card number and the Mario and Nintendo's logo. The main purpose of this was to receive telephone service sharing clues and tricks on the games and able to receive the 4 Club Nintendo magazine for one year free which can easily updated the news and information about Nintendo games and others. Miiverse Miiverse is a social network that allows users to share information in form of pictures or texts, comments, and able to interact with other users. Miiverse can be access through the Wii U and 3DS, as social interactions also occur within supported games and applications. Miiverse also have own Forum webpages which Posts are divided into 4 types of 'communities' such as Game + Application Communities (Posts discuss related to certain game), Private Communities (Private user communities), News Communities(Latest News posts) and MiicommunityMiiverse Community Developer's Room Communities + Announcement Communities ( Posts from Nintendo staff to announce update information) . Players can post some screenshot from game for discussion and can share some tactical on certain games with others players in order to communicate, make new friends and certain games strategy can gain some tips or solution through searching forum.
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