Communication & Media Studies

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COMMUNICATION & MEDIA STUDIES BOOKS FOR COURSES 2011

PENGUIN GROUP (USA)

Here is a great selection of Penguin Group (usa)’s Communications & Media Studies titles. Click on the 13-digit ISBN to get more information on each title. n Examination and personal copy forms are available at the back of the catalog. n For personal service, adoption assistance, and complimentary exam copies, sign up for our College Faculty Information Service at www.penguin.com/facinfo 2 COMMUNICATION & MEDIA STUDIES 2011 Contents

Jane McGonigal Mass Communication...... 3 f Reality Is Broken Why Games Make Us Better and Media and Culture...... 4 How They Can Change the World Environment...... 9 Drawing on positive psychology, cognitive science, and sociology, Reality Is Broken uncov- Decision-Making...... 11 ers how game designers have hit on core truths about what makes us happy and utilized these discoveries to astonishing effect in Technology & virtual environments. social media...... 13 See page 4

Children & Technology...... 15

Journalism...... 16

Food Studies...... 18 Clay Shirky Government & f Cognitive Surplus Public Affairs Reporting...... 19 Creativity and Generosity Writing for the Media...... 22 in a Connected Age Reveals how new technology is changing us from consumers to collaborators, unleashing Radio, Television, a torrent of creative production that will Music & Film...... 23 transform our world. “Shirky writes convincingly about the intersection of technological innovation and social change.”—The New York Business & Organizational Observer. Communication...... 25 See page 14

How to Say It® Series...... 27

Persuasive Speech & Rhetoric...... 30 Mark Bauerlein, editor Negotiation Skills...... 31 f The Digital Divide Arguments For and Against Facebook, Google, Texting, Language & Society...... 33 and the Age of Social Networking Introduction by the Editor Reading...... 34 From the bestselling author of The Dumbest Generation comes this definitive work on the Audiology & perils and promises of Facebook, Twitter, and Speech Pathology...... 35 the revolution in social media, collecting previously published works by today’s best thinkers Sign Language...... 36 and cultural commentators. See page 4

Reference...... 36

Oxford Dictionaries...... 38

Index...... 39 Steven Johnson f Where Good Ideas Come From College Faculty The Natural History of Innovation Info Service (CFIS)...... 42 Ranging across time and multiple disciplines, Johnson examines how we generate the ideas that push our careers, our lives, our society, School & Personal and our culture forward. “Johnson is the Dar- copy order form...... 44 win of technology. Through fascinating observations and insights, he enlightens us about the origin of ideas.”—Walter Isaacson. Examination Copy See page 7 Order Form...... 45

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title MASS COMMUNICATION 3

Moustafa Bayoumi Marshall Berman Mass Communication f How Does It Feel ALL THAT IS SOLID MELTS INTO AIR to Be a Problem? The Experience of Modernity Being Young and Arab in America Introduction by the author “In relating the gripping personal stories Charts the progress of the 20th-century of seven young Arab and Muslim Ameri- experience. “Enlightening and valuable.” cans from Brooklyn...Bayoumi reveals the —New Statesman. feelings and frustrations of the current Penguin • 400 pp. • 978-0-14-010962-7 • $16.00 era’s scapegoats, who can be demon- ized, profiled, and reviled without fear of Heinrich Böll sanction.”—Rashid Khalidi, Columbia Uni- f The Lost Honor versity. Penguin • 320 pp. • 978-0-14-311541-0 • $15.00 of Katharina Blum Or, How Violence Develops and Where It Can Lead Matt Beaumont Newly Translated by Leila Vennewitz f e Squared New Introduction by Kurt Andersen A Novel Nobel Prize winner Heinrich Böll’s power- Hijinks galore among the deliriously fun- ful novel about a woman terrorized by ny ad men and women in this electronic the media. epistolary novel. “A novel comprising Penguin Classics • 128 pp. • 978-0-14-310540-4 • $14.00 electronic communications, Beaumont’s David Aaronovitch sequel to e creates a stinging satire from Stuart Brown, M. D. f Voodoo Histories a British ad agency’s dirty laundry.”— with Christopher Vaughan The Role of the Conspiracy Publishers Weekly. f Theory in Shaping Modern History Plume • 512 pp. • 978-0-452-29597-1 • $15.00 Play An absorbing, probing look at the con- Also available: e 978-0-452-28188-2 How it Shapes the Brain, Opens the spiracy theories that operate on the side- Imagination, and Invigorates the Soul lines of history and the reasons they John Berger A fascinating blend of cutting-edge neu- continue to play such a seditious role, roscience, biology, psychology, social sci- WAYS OF SEEING ence, and inspiring human stories of the from an award-winning journalist. “Lively... Berger examines the relationship be- transformative power of play, this book deconstructs a dizzying array of conspira- tween reality and perception, tracing the proves why play just might be the most cy theories in these pages with unsparing role of art in understanding the world. important work we can ever do. “[Brown] logic, common sense and at times exas- Illustrations. builds a compelling case for the impor- perated wit.”—The New York Times. Penguin • 176 pp. • 978-0-14-013515-2 • $15.00 Riverhead • 416 pp. • 978-1-59448-498-8 • $16.00 tance of recreation to success and creativity—and insists that grown-ups need it too.”—Discover. Julia Alvarez Avery • 240 pp. • 978-1-58333-378-5 • $16.00 f Once Upon a Quinceañera Coming of Age in the USA Ian Buruma “[In this] fascinating, exhaustively researched book about the celebration of a MURDER IN AMSTERDAM girl’s coming of age...Alvarez studies the Liberal Europe, Islam, ancient ritual that unites the U.S. Latino and the Limits of Tolerance community and is rapidly evolving and “Delivers a searching and brilliant medi- spreading across ethnic lines.”—The tation on Holland’s—and by extension Washington Post Book World. much of the West’s—encounter with Is- Plume • 288 pp. • 978-0-452-28830-0 • $15.00 lam….A deeply humane and troubling A National Book Critics Circle finalist; aSan book.”—Daniel Benjamin, co-author of Francisco Chronicle and Chicago Tribune Best The Age of Sacred Terror. Book of the Year Penguin • 288 pp. • 978-0-14-311236-5 • $15.00 A Los Angeles Times Book Prize winner Hannah Arendt John Carlin BETWEEN PAST AND FUTURE Warren Berger Eight Exercises in Political Thought f Playing the Enemy f CAD Monkeys, Dinosaur “An extraordinary talent for giving fresh Nelson Mandela and Babies, and T-Shaped People meanings to everyday experiences and the Game That Made a Nation for revealing the staleness and fatuity of Inside the World of Design “This wonderful book describes Mande- much that passes for novelty.”—Foreign Thinking and How It Can Spark la’s methodical, improbable and brilliant Affairs. Creativity and Innovation campaign to reconcile resentful blacks Penguin Classics • 320 pp. • 978-0-14-310481-0 • $16.00 Looking to the creative problem-solving and fearful whites around a sporting work of design professionals, Berger re- event, a game of rugby.”—The New York veals that design is a mindset, a way of Edmund N. Bacon Times. looking at the world with an eye toward Penguin • 288 pp. • 978-0-14-311572-4 • $16.00 DESIGN OF CITIES improving it. “Extraordinarily well-writ- Movie tie-in edition: Invictus 978-0-14-311715-5 In a brilliant synthesis of words and pic- ten....Describes exactly how designers tures, Bacon relates historical examples think about and view the world.”—David to modern principles of urban planning. Sherwin, editor of Designers Review of Penguin • 336 pp. • 978-0-14-004236-8 • $45.00 Books. Penguin • 352 pp. • 978-0-14-311802-2 • $17.00

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 4 MASS COMMUNICATION

Media and Culture

Lawrence Lessig REMIX Making Art and Commerce Thrive in the Hybrid Economy Lessig, the reigning authority on intellectual property in the Internet age, spot- lights the newest and possibly the most harmful culture wars facing our society. Penguin • 352 pp. • 978-0-14-311613-4 • $17.00 FREE CULTURE How Big Media Uses Technology and the Law to Lock Down Culture and Control Creativity “The shrinking of the public domain, and the devastation it threatens to the culture, are the subject of a powerfully ar- Mark Bauerlein, editor gued and important analysis by Lawrence Jane McGonigal f The Digital Divide Lessig, a professor at Stanford Law f Reality Is Broken Arguments For and Against School and a leading member of a group Why Games Make Us Better and Facebook, Google, Texting, of theorists and grassroots activists, How They Can Change the World and the Age of Social Networking sometimes called the ‘copyleft,’ who Drawing on positive psychology, cogni- Introduction by the editor have been crusading against the increas- tive science, and sociology, Reality is From the bestselling author of The Dumb- ing expansion of copyright protections.” Broken uncovers how game designers est Generation comes this definitive work —The New York Times Book Review. have hit on core truths about what makes on the perils and promises of Facebook, Penguin • 368 pp. • 978-0-14-303465-0 • $15.00 us happy and utilized these discoveries Twitter, and the revolution in social media, to astonishing effect in virtual environ- collecting previously published works by ments. “Once you read this remarkable today’s best thinkers and cultural com- book, you’ll never look at games—or mentators—including Steven Johnson, yourself—quite the same way.”—Daniel H. Nicholas Carr, and Todd Gitlin—as well as Pink, author of Drive. an all-new introduction by Bauerlein. Penguin Press • 400 pp. • 978-1-59420-285-8 • $26.95 Tarcher • 368 pp. • 978-1-58542-886-1 • $17.95 Penguin • 416 pp. • 978-0-14-312061-2 • $16.00 Available September 2011 Paperback available January 2012 See also: The Dumbest Generation, page 13 Neil Postman M. Gigi Durham, Ph.D. HOW TO WATCH TV NEWS THE LOLITA EFFECT Revised Edition Media Sexualization of Young Girls Updated material by Steve Powers and What We Can Do About It Reveals the difference between what TV Durham shows how sexuality is rigidly news says it is presenting and what it ac- and restrictively defined in media—often tually delivers—entertainment fodder in ways detrimental to girls’ healthy de- versus genuine “news.” velopment. Penguin • 192 pp. • 978-0-14-311377-5 • $14.00 Overlook • 320 pp. • 978-1-59020-063-6 • $24.95 Craig Marks and Rob Tannenbaum f I Want My MTV Douglas Rushkoff Steven Johnson The Uncensored Story of COERCION EVERYTHING BAD the Music Video Revolution Why We Listen to What “They” Say IS GOOD FOR YOU Focuses on the network’s first decade “An essential book for anyone interested How Today’s Popular Culture with accounts from major artists includ- in the power of media and the mechanics Is Actually Making Us Smarter ing Madonna, The Police, Duran Duran, of deception.”—Booklist. Eurythmics, Bon Jovi, and Chuck D of Riverhead • 304 pp. • 978-1-57322-829-9 • $15.00 “This punchy, thought-provoking book is Marshall McLuhan Award winner for Best Media Public Enemy; executives; VJs; famous a welcome antidote to the pessimism and Book hand wringing of those who see only dec- fans; and others who’s careers were adence and doom in popular culture.”— shaped by MTV. The Economist. “A lucid tour of the Dutton • 384 pp. • 978-0-525-95230-5 • $26.95 Bill Wasik pop-culture landscape.”—The Boston f And Then There’s This Globe. “A compelling—and yes, convinc- How Stories Live and Die ing—defense of video games, TV, the In- in Viral Culture ternet and Hollywood movies.”—Forbes. Illuminates how anyone with a computer Riverhead • 256 pp. • 978-1-59448-194-9 • $15.00 can initiate a small ripple that can turn See also: Where Good Ideas Come From; The into a tsunami. “One of those rare books Invention of Air; The Ghost Map; The Innovator’s that dissects a cultural phenomenon in a Cookbook; page 7 way that resonates.”—Seth Godin, author of Tribes. Penguin • 208 pp. • 978-0-14-311761-2 • $15.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title MASS COMMUNICATION 5

Ann Charters, editor Daniel C. Dennett Laura B. Fortgang THE PORTABLE SIXTIES READER FREEDOM EVOLVES f The Little Book on Meaning “A collection to be read for the excite- Dennett shows how we alone among the Why We Crave It, How We Create It ment of reading words that mattered at animals have evolved minds that give us Fortgang reveals that while our hunger the time, and that still matter, seething free will and morality. “Anyone interested for a meaningful life can be enormous, with emotion and urgency and the con- in the interaction between scientific the- our desire for meaning is usually satiated viction that there must be a better way to ory and the way we should think about by small, bite-size morsels of meaning— run a country and a world.”—The Seattle human nature could do no better than to the small, almost incidental events or Times. read this book.”—American Scientist. “achievements” that comprise the fabric Penguin Classics • 672 pp. • 978-0-14-200194-3 • $18.00 Penguin • 368 pp. • 978-0-14-200384-8 • $17.00 of our lives. Tarcher • 240 pp. • 978-1-58542-802-1 • $14.95 A Books for a Better Life Nominee Stephanie Coontz David Deutsch MARRIAGE, A HISTORY f The Beginning of Infinity How Love Conquered Marriage Explanations That Transform the World “Not just a survey of varying cultural and A bold and all-embracing exploration of historical approaches to marriage; it is a the nature and progress of knowledge probing yet unbiased analysis of some of from one of today’s great thinkers. the most important, and divisive, issues of Viking • 480 pp. • 978-0-670-02275-5 • $30.00 our day.”—Ellis Cose, author Bone to Pick. Penguin • 448 pp. • 978-0-14-303667-8 • $17.00 A Rocky Mountain News Best of the Year Zach Dundas f The Renegade Sportsman Drunken Runners, Bike Polo Superstars, Tyler Cowen Roller Derby Rebels, Killer Birds and f Age of the Infovore Other Uncommon Thrills on the Wild Succeeding in the Information Economy Frontier of Sports Renowned behavioral economist and Dundas scours the underground to find commentator Cowen shows that our su- the games, fans, and “athletes” you won’t pernetworked world is changing the way find in the sports pages. we think—and empowering us to thrive in Riverhead • 304 pp. • 978-1-59448-456-8 • $15.00 any economic climate. “Will change the way you think about thinking.”—Daniel H. Mark Frauenfelder Pink, author of A Whole New Mind. Émile Durkheim f Made by Hand Plume • 272 pp. • 978-0-452-29619-0 • $16.00 ON SUICIDE Searching for Meaning Translated by Robin Buss in a Throwaway World Introduction by Richard Sennett Matthew B. Crawford Takes readers on an inspiring and surpris- Notes by Alexander Riley ing tour of the vibrant world of DIY, re- f Shop Class as Soulcraft The landmark investigation into suicide vealing how DIY is changing our culture An Inquiry Into the Value of Work and society now in a new translation. for the better. He also profiles fascinating A philosopher/mechanic systematically Penguin Classics • 480 pp. • 978-0-14-044967-9 • $16.00 “alpha makers” leading various DIY destroys the pretensions of the high- movements and reveals their best tips prestige workplace and makes an irre- and insights. sistible case for working with one’s Portfolio • 256 pp. • 978-1-59184-332-0 8 $25.95 hands. “Offers a bracing alternative to Portfolio • 256 pp. • 978-1-59184-443-3 • $16.00 the technobabble that passes for con- Paperback available November 2011 ventional wisdom and points the way to a profoundly necessary reconnection with the material world.”—Jackson Lears, Sigmund Freud f editor in chief, Raritan. THE PSYCHOPATHOLOGY Penguin • 256 pp. • 978-0-14-311746-9 • $15.00 OF EVERYDAY LIFE The New Penguin Freud General Editor: Adam Phillips Alexis de Tocqueville Newly Translated by Anthea Bell DEMOCRACY IN AMERICA Introduction by Paul Keegan and Two Essays on America Amusing and revealing of the repressed, Translated by Gerald Bevan hypocritical Viennese society of his day, Introduction by Isaac Kramnick Freud’s interpretations provide the per- Notes by Jeff Selinger fect introduction to psychoanalytic think- The only edition to contain all Toc- ing in action. queville’s writings on America—including Joshua Foer Penguin Classics • 320 pp. • 978-0-14-243743-8 • $14.00 the rarely translated Two Weeks in the For more Freud titles, visit www.penguin.com f Wilderness, an account of Tocqueville’s MOONWALKING WITH EINSTEIN The Art and Science of travels in Michigan among the Iroquois, Daniel Gardner and Excursion to Lake Oneida. Remembering Everything f Penguin Classics • 992 pp. • 978-0-14-044760-6 • $12.00 “[Foer’s] narrative is smart and funny THE SCIENCE OF FEAR and, like the work of Dr. Oliver Sacks, it’s Why We Fear the Things DEMOCRACY IN AMERICA informed by a humanism that enables its We Shouldn’t—and Put Ourselves Edited and Abridged and with an author to place the mysteries of the brain in Greater Danger Introduction by Richard D. Heffner within a larger philosophical and cultural A provocative look at the new brain sci- Afterword by Vartan Gregorian context.”—The New York Times. ence of risk: how hard-wired fears mis- Signet Classic • 400 pp. • 978-0-451-53160-5 • $7.95 Penguin Press • 320 pp. • 978-1-59420-229-2 • $26.95 guide and manipulate us every day. Also available: Ancien Regime and the Revolution Penguin • 320 pp. • 978-0-14-312053-7 • $16.00 Plume • 368 pp. • 978-0-452-29546-9 • $16.00 978-0-14-144164-1 Paperback available March 2012 See also: Future Babble, page 17

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 6 MASS COMMUNICATION

Thomas Hine POPULUXE From Tailfins and VT Dinners to Barbie Dolls and Fallout Shelters: A Decade of Modern Design “So lively and informative that Populuxe must surely stand as one of the most sprightly cultural histories to come along in a long time.”—The New York Times. Overlook • 196 pp. • 978-1-58567-910-2 • $25.00

Dave Isay, editor LISTENING IS AN ACT OF LOVE A Celebration of American Lives from the StoryCorps Project Introduction by the editor Simon Garfield “Here are the observations and memo- Peter Lovenheim f Just My Type ries of a giant, diverse nation’s citizens.... f In the Neighborhood A Book About Fonts These individuals create an encompass- The Search for Community A fascinating tour of the printed word ing national narration: a people’s hopes, on an American Street, that will forever change the way you look fears and aspirations, all rendered poi- One Sleepover at a Time at the world around you. “[Garfield]’s gnantly to attentive listeners.”—Dr. Rob- Lovenheim takes readers inside the book comprises dozens of lovely vi- ert Coles, Harvard University. homes, minds, and hearts of his neighbors gnettes, anecdotes that make a potential- Penguin • 304 pp. • 978-0-14-311434-5 • $15.00 and asks a thought-provoking question: ly dusty subject—the difference between Edward R. Murrow Award recipient do neighborhoods matter—and is some- a bracketed and unbracketed serif is not thing lost when we live among strangers? to everyone’s taste—utterly compelling... “It’s impossible to read this book without anchoring every typographic discussion feeling the urge to knock on neighbor’s with an evocative history lesson.”—The doors.”—Chicago Sun Times. “As much Independent (UK). about sociology as it is about simple Gotham • 356 pp. • 978-1-592-40652-4 • $26.00 friendship....Advances ideas about isola- Available October 2011 tion in the modern world, and why a wel- coming front porch is needed now more Miriam Grossman, M.D. than ever.”—Booklist. UNPROTECTED Perigee • 256 pp. • 978-0-399-53647-2 • $13.95 A Campus Psychiatrist Reveals How Political Correctness in her Roger Lowenstein Profession Endangers Every Student f While America Aged Argues that the politically correct agen- How Pension Debts Ruined General da on college campuses is endangering Motors, Stopped the NYC Subways, millions of students and causing an epi- Bankrupted San Diego, and Loom demic of depression, drug abuse, and as the Next Financial Crisis STDs. “Lowenstein uses the stories of three Sentinel • 224 pp. • 978-1-59523-045-4 • $15.00 Tony Judt deeply encumbered institutions...as ex- f Ill Fares the Land amples not only of the way most individ- The Guerrilla Girls One of our leading historians and think- ual Americans conduct their personal BITCHES, BIMBOS, ers challenges us to confront our societal finances, but also of how the country as a AND BALLBREAKERS ills and to shoulder responsibility for the whole has long lived beyond its means... world we live in. “Poignant and arresting, The Guerrilla Girls’ Illustrated Guide Gripping.”—The Washington Post. both for who wrote it and for what it Penguin • 288 pp. • 978-0-14-311538-0 • $16.00 to Female Stereotypes says.”—The Economist. “A deeply learned, “Exhaustive research has gone into ex- deeply humane heart’s cry for the redis- posing the roots of terminology used to Wendy McClure covery of the language and values that limit and generalize the female gender.”— f The Wilder Life make such a partnership possible.”—Los Bust. Color illustrations. Angeles Times. My Adventures in the Lost World of Penguin • 96 pp. • 978-0-14-200101-1 • $25.00 Penguin • 256 pp. • 978-0-14-311876-3 • $15.00 Little House on the Prairie A loving, irreverent, spirited tribute to a The Guerrilla Girls series of books that have inspired gener- John Kay THE GUERRILLA GIRLS’ ations of American women. It is also an f Obliquity BEDSIDE COMPANION TO incredibly funny first-person account of Why Our Goals Are obsessive reading, and a story about THE HISTORY OF WESTERN ART Best Achieved Indirectly what happens when we reconnect with “The work of the Guerrilla Girls elevates Kay, a leading economist and former pro- our childhood touchstones—and find cage-bar rattling to a fine art.”—The New fessor at the London Business School that our old love has only deepened. York Times. Color illustrations. and Oxford, charts the indirect road to Riverhead • 352 pp. • 978-1-59448-780-4 • $25.95 Penguin • 96 pp. • 978-0-14-025997-1 • $20.00 happiness and health. “Take this book to Riverhead • 352 pp. • 978-1-59448-568-8 • $16.00 heart and your decision making will be Paperback available April 2012 changed forever.”—Barry Schwartz, author of Practical Wisdom. Penguin Press • 240 pp. • 978-1-59420-278-0 • $25.95 Penguin • 240 pp. •978-0-14-312055-1 • $16.00 Paperback available April 2012

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title MASS COMMUNICATION 7

Steven Pinker f The Better Angels Steven Johnson of Our Nature Why Violence Has Declined Pinker explores the essence of human nature, mixing psychology and history to provide a remarkable picture of an increasingly nonviolent world. “A hugely exciting work and a major contribution to historiography.”—Niall Ferguson. Viking • 848 pp. •978-0-670-02295-3 • $40.00 Available October 2011

Neil Postman AMUSING OURSELVES TO DEATH Public Discourse in the Peter Miller Age of Show Business f The Smart Swarm Introduction by Andrew Postman How to Work Efficiently, “I can’t think of a more prophetic, more Communicate Effectively, and Make thoughtful, more necessary—and yes, Better Decisions Using the Secrets of more entertaining—book about the me- Flocks, Schools, and Colonies dia culture.”—The Nation. f Where Good Ideas Come From A fascinating new take on the concept of Penguin • 208 pp. • 978-0-14-303653-1 • $15.00 See also: How To Watch TV News, page 4 The Natural History of Innovation collective intelligence and its colorful Ranging across time and multiple disci- manifestations in some of our most com- plines, Johnson examines how we gener- plex problems. “It’s been a while since I Sheldon Rampton and John Stauber ate the ideas that push our careers, our was this stimulated by a book, or saw so TRUST US, WE’RE EXPERTS! lives, our society, and our culture for- many practical applications.”—Don Tap- How Industry Manipulates Science ward. “Johnson is the Darwin of technol- scott, author of Wikinomics. and Gambles with Your Future ogy. Through fascinating observations Avery • 304 pp. • 978-1-58333-428-7 • $16.00 “Finally a long-overdue exposé of the and insights, he enlightens us about the shenanigans and subterfuge that lie be- origin of ideas.”—Walter Isaacson. Rebekah Nathan hind the making of experts in America. Riverhead • 336 pp. • 978-1-59448-771-2 • $26.95 An eye-opener.”—Jeremy Rifkin. Riverhead • 336 pp. • 978-1-59448-538-1 • $16.00 MY FRESHMAN YEAR What a Professor Learned Tarcher • 368 pp. • 978-1-58542-139-8 • $15.95 Paperback available October 2011 George Orwell Award Winner by Becoming a Student See also: Weapons of Mass Deception, page 21 THE INVENTION OF AIR A professor of anthropology realized that A Story of Science, Terror, and she no longer understood the behavior the Birth of America and attitudes of her students, so she de- Marcus Rediker Joseph Priestley was a scientist, theolo- cided to enroll as a college freshman. THE SLAVE SHIP gian, protege of Benjamin Franklin and “Anthropology at its best: accessible, illu- A Human History friend of Thomas Jefferson—who also minating, contextual.”—The Christian Sci- Explores historical uses of the slave ship discovered oxygen and founded the Uni- ence Monitor. by drawing on an array of archival mate- tarian Church. Penguin • 208 pp. • 978-0-14-303747-7 • $14.00 rial, revealing the voices of slaves, com- Riverhead • 304 pp. • 978-1-59448-401-8 • $16.00 mon sailors, pirates, captains and traders. THE GHOST MAP Gustav Niebuhr Rediker arrives at a surprising conclu- sion: in the midst of all the suffering, The Story of London’s Most Terrifying BEYOND TOLERANCE Epidemic—And How It Changed something new was created—something Searching for Interfaith that can only be called African-American. Science, Cities, and the Modern World Understanding in America “The best of histories, deeply researched, Examines the worst cholera outbreak in “Anyone…interested in dialogue among brilliantly formulated, and morally in- Victorian London, and its lasting effects individuals, communities, and nations, will formed.”—Ira Berlin, author of Many on modern society. “By turns a medical benefit from its wisdom and humanity.” Thousands Gone. thriller, detective story, and paean to city —Elie Wiesel. Penguin • 448 pp. • 978-0-14-311425-3 • $17.00 life.”—The Washington Post. Penguin • 256 pp. • 978-0-14-311555-7 • $15.00 A Library Journal Best Book of the Year; Riverhead • 320 pp. • 978-1-59448-269-4 • $15.00 a George Washington Book Prize nominee A New York Times Notable Book; a Library Journal Best Book Derrick Niederman f Number Freak Matt Ridley EVERYTHING BAD From 1 to 200—The Hidden THE ORIGINS OF VIRTUE IS GOOD FOR YOU Language of Numbers Revealed Human Instincts and the How Today’s Popular Culture A compulsively readable look at the se- Evolution of Cooperation Is Actually Making Us Smarter cret language of numbers—their role in “Ridley has many original insights. The See page 4 nature, movies, science, and everything scope of his approach, and the thought- in between. Niederman takes readers on fulness of his analysis, are impressive. He Steven Johnson, editor a guided tour of the numbers 1 to 300, has a flair for expressing arcane issues in f The Innovator’s Cookbook covering everything from basic mathe- clear and entertaining prose.”—The New Essentials for Inventing What Is Next matical principles to ancient unsolved York Review of Books. Johnson gathers essays, interviews, and theorems, from sublime theory to de- Penguin • 304 pp. • 978-0-14-026445-6 • $16.00 cutting-edge insights by other leaders on lightfully arcane trivia. the subject of innovation. Perigee • 304 pp. • 978-0-399-53459-1 • $15.00 Riverhead • 256 pp. • 978-1-59448-558-9 • $18.00 Available October 2011

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 8 MASS COMMUNICATION

Mike Rose Ellen Ruppel Shell THE MIND AT WORK f Cheap Valuing the Intelligence The High Cost of Discount Culture of the American Worker Spotlighting the peculiar forces that Rose debunks the long-held notions that drove Americans away from quality, du- people who work with their hands make rability, and craftsmanship and towards up a less intelligent class. “Too many of quantity, Shell traces the rise of the bar- us peer right through waiters, hair styl- gain through our current big-box profu- ists, handymen, and other ‘manual work- sion to expose the astronomically high ers’….Thanks to Mike Rose’s impressive cost of cheap. “Shell shows through in- eye, the accomplishments of these work- depth reporting that our never-ending ers are now visible.”—Howard Gardner, hunt for discounts has fed a plethora of author of Changing Minds. social ills.”—Dana Thomas, author of De- Penguin • 288 pp. • 978-0-14-303557-2 • $16.00 luxe: How Luxury Lost Its Luster. Also available: Lives on the Boundary 978-0-14- Penguin • 320 pp. • 978-0-14-311763-6 • $16.00 303546-6; Possible Lives 978-0-14-023617-0

Jeremy Rifkin Rebecca Solnit George Saunders f The Empathic Civilization RIVER OF SHADOWS The Race to Global Consciousness THE BRAINDEAD MEGAPHONE Eadweard Muybridge Essays in a World in Crisis and the Technological Wild West “Saunders’s bitingly clever and compas- Rifkin shows that the disconnect between “A remarkable historical reading of the sionate essays are a Mark Twain–style our vision for the world and our ability to American West as a fount of technologi- shot in the arm for Americans, an anti- realize that vision lies in the current state cal and perceptual change, arising from a dote to the dumbing down virus plagu- of human consciousness, and argues the study of Muybridge, whose stop-motion ing our country.”— very way our brains are structured dis- Vanity Fair. photos presaged the movies.”—The New Riverhead • 272 pp. • 978-1-59448-256-4 • $14.00 York Times Book Review. poses us to a way of feeling, thinking, and An Amazon.com Editor’s Pick; Penguin • 320 pp. • 978-0-14-200410-4 • $17.00 acting in the world that is no longer en- a San Francisco Chronicle Notable National Book Critics Circle Award in Criticism; tirely relevant to the new environments Please visit www.saunderssaunderssaunders.com Mark Lynton History Prize; Commonwealth Club we have created for ourselves. Gold Medal in Nonfiction; aNew York Times Tarcher • 688 pp. • 978-1-58542-765-9 • $27.95 Jon Savage Notable Book; Western Writers of America See also: The Age of Access, page 15 Spur Award for Best Western Nonfiction; aLos TEENAGE Angeles Times and San Francisco Chronicle The Creation of Youth Culture: Jeffrey Robinson Best Book of the Year Also available: A Field Guide to Getting Lost f 1875-1945 There’s a Sucker “A rich, rewarding book that makes an im- 978-0-14-303724-8; Wanderlust; A Paradise Built , page 9 Born Every Minute portant contribution to cultural history.” in Hell A Revelation of Audacious Frauds, —The New York Times Book Review. “The Scams, and Cons—How to Spot Them, definitive history of youth in revolt, from How to Stop Them the gaslight age to the dawn of rock.” A jaw-dropping exposé of fraud in Amer- —Rolling Stone. ica today—who’s doing it, how it’s done, Penguin • 576 pp. • 978-0-14-025415-0 • $17.00 and how you can protect yourself—the A San Francisco Chronicle Notable book world of fraud is laid bare: from personal finance and investment schemes to Inter- Jennifer Scanlon net scams and identity theft, to pyramid f Bad Girls Go Everywhere cons and the infamous Nigerian advance fee frauds. The Life of Helen Gurley Brown, Perigee • 272 pp. • 978-0-399-53585-7 • $14.95 the Woman Behind Cosmopolitan Magazine Award-winning scholar Scanlon relates Ken Robinson, Ph.D. Brown’s escape from her humble begin- with Lou Aronica nings in the Ozarks to her eyebrow- THE ELEMENT raising exploits as a young woman in How Finding Your Passion New York, and her late-blooming career Changes Everything as the world’s first “lipstick feminist.” The Element is the point at which natural “[A] cracking new biography...of an icon Michael Specter talent meets personal passion. Robinson whose optimistic, go-getter vision of fe- f Denialism looks at the conditions that enable us to male emancipation helped bring on How Irrational Thinking Harms the find ourselves in the Element and those [feminism’s] third wave.”—The Washing- Planet and Threatens Our Lives that stifle that possibility. He shows that ton Post. Specter confronts the widespread fear of age and occupation are no barrier and Penguin • 288 pp. • 978-0-14-311812-1 • $16.00 science, and makes an argument to re- that this is the essential strategy for connect with the rational thinking that transforming education, business, and has underpinned the advance of civiliza- communities in the twenty-first century. tion since the eighteenth century. “A lu- “The Element offers life-altering insights cid and insightful book about a very about the discovery of your true best Now you can E-MAIL your desk copy request to frightening and irrational phenomenon— self. Full of fascinating anecdotes and Penguin Group (USA)’s Academic Marketing the fear and superstition that threaten true-to-life stories about people who Department to save time: academic@penguin. human science and progress. A superb have found their hidden treasure.”—Ste- com. Or FAX to: 212-366-2933. and convincing work.”—Malcolm Gladwell. phen R. Covey, author of The 7 Habits of Penguin • 320 pp. • 978-0-14-311831-2 • $16.00 Highly Effective People. Penguin • 288 pp. • 978-0-14-311673-8 • $15.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title MASS COMMUNICATION 9

Environment

Mark Bowen Donovan Hohn Bill McKibben, editor Censoring Science f Moby-Duck AMERICAN EARTH Dr. James Hansen and The True Story of 28,800 Bath Toys Environmental Writing Since Thoreau the Truth of Global Warming Lost at Sea and of the Beachcombers, Foreword by Al Gore The dramatic story of global warming, Oceanographers, Environmentalists, “An outstanding collection of essays politics, and the scientist Al Gore calls and Fools, Including the Author, across two centuries of American activ- “the most powerful and consistent voice Who Went in Search of Them ism and advocacy for the environment.” calling for intelligent action to preserve Hohn’s odyssey pulls him into the secre- —The News Tribune. our planet’s environment.” “A must-read tive world of shipping conglomerates, Library of America • 900 pp. not just for environmentalists but for all the daring work of Arctic researchers, the 978-1-59853-020-9 • $40.00 politically conscientious readers.”—Kirkus lunatic risks of maverick sailors, and the (starred review). shadowy world of Chinese toy factories. Nick Rosen Plume • 336 pp. • 978-0-452-28962-8 • $16.00 “Adventurous, inquisitive and brightly il- f Off the Grid luminating....Works as a lively travelogue Inside the Movement for More Space, Stewart Brand as well as a voyage of discovery and phil- Less Government, and True f Whole Earth Discipline osophical inquiry.”—The New York Times. Independence in Modern America Viking • 416 pp. • 978-0-670-02219-9 • $27.95 “[A] quirky, unsettling and fascinating Why Dense Cities, Nuclear Power, Penguin • 416 pp. • 978-0-14-312050-6 • $16.00 Transgenic Crops, Restored Wildlands, look at 21st-century men and women and Geoengineering Are Necessary who have cut the cord to power and wa- An icon of the environmental movement Geoff Nicholson ter and choose to live, for a variety of outlines a provocative approach for re- THE LOST ART OF WALKING reasons, ‘Off the Grid.’”—Minneapolis Star claiming our planet. “Stewart Brand de- The History, Science, Philosophy, Tribune. fines iconoclastic, and has now raised the and Literature of Pedestrianism Penguin • 304 pp. • 978-0-14-311738-4 • $15.00 bar with the most important work of his A fascinating, definitive, and personal ru- lifetime, likely one of the most original mination on the history, science, philoso- Rebecca Solnit and important books of the century....A phy, art, and literature of walking. f A Paradise Built in Hell Riverhead • 288 pp. • 978-1-59448-403-2 • $15.00 mindbending exploration of what hu- The Extraordinary Communities mankind can and must do to retain the That Arise in Disaster mantle of civilization.”— Paul Hawken. Robert Macfarlane Examines how disaster throws people Penguin • 352 pp. • 978-0-14-311828-2 • $16.00 THE WILD PLACES into a temporary utopia of changed “An eloquent (and compulsively read- states of mind and social possibilities. Paul Hawken able) reminder that, though we’re laying “This is the freshest, deepest, most opti- BLESSED UNREST waste to the world, nature still holds mistic account of human nature I’ve come How the Largest Social Movement sway over much of the earth’s surface.”— across in many years.”—Bill McKibben. in History Is Restoring Grace, Justice, Bill McKibben. “Urges us to gaze more Penguin • 368 pp. • 978-0-14-311807-7 • $16.00 and Beauty to the World closely at the wonders around us, to take WANDERLUST notice, to remind ourselves how thrilling- One of the world’s most influential envi- A History of Walking ly alive a spell in the wild can make us ronmentalists reveals a grassroots move- “Solnit is an elegant essayist...as a guide, seem.”—The Sunday Times (UK). ment composed of organizations across she knows the path well; she is tireless Penguin • 352 pp. • 978-0-14-311393-5 • $15.00 the globe. “Exciting, compelling, and and sure-footed.”—The New York Times. very important.”—Jane Goodall. Penguin • 336 pp. • 978-0-14-028601-4 • $16.00 Penguin • 352 pp. • 978-0-14-311365-2 • $16.00 See also: River of Shadows, page 8 A Booklist Editor’s Choice Mira Tweti OF PARROTS AND PEOPLE A surprising look into the vibrant and im- periled world of a fascinating species. Penguin • 352 pp. • 978-0-14-311575-5 • $16.00

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 10 MASS COMMUNICATION

Mary Anne Staniszewski BELIEVING IS SEEING Creating the Culture of Art A unique combination of text and images answers the question “What is Art?” by historically framing art-as-we-know-it as a phenomenon particular to modern times. “An instant classic.”—Alan Wallach, College of William and Mary. Penguin • 320 pp. • 978-0-14-016824-2 • $17.00

Richard Todd THE THING ITSELF A memoir that explores what it means to live an authentic life in an increasingly detached and self-conscious world. Riverhead • 272 pp. • 978-1-59448-384-4 • $16.00 Judith Warner Garry Wills f We’ve Got Issues f Outside Looking In David Tenenbaum with Terry Devitt Children and Parents Adventures of an Observer The Why Files in the Age of Medication Wills uses personal anecdotes to bring The Science Behind the News Using extensive research and interviews history to life, whether it’s the civil rights A not-for-nerds guide to human brians, an- with dozens of doctors, researchers, fam- movement; the protests against the Viet- imal sex, eploding bugs and galactic death ily experts, and parents, Warner depicts nam War; the presidential campaigns of rays, from the founder of whyfiles.com. what life is really like for parents and chil- Richard Nixon, Jimmy Carter, and Bill Penguin • 304 pp. • 978-0-14-311467-3 • $15.00 dren confronting mental health issues, Clinton; or his experiences on the set of helping us all think productively about Oliver Stone’s Nixon. this vulnerable population of children. Viking • 208 pp. • 978-0-670-02214-4 • $25.95 Dana Thomas “This is an important book, a landmark Penguin • 208 pp. • 978-0-14-311989-0 • $15.00 DELUXE book, a triumph of honesty over bigotry Paperback available October 2011 How Luxury Lost Its Luster and of patient learning over the rush to The style and cultural reporter for News- judgment.”—Edward Hallowell, M. D., au- John Woestendiek week travels the globe to size up today’s thor of The Childhood Roots of Adult f Dog, Inc. “New Luxury,” finding that the massifica- Happiness. The Uncanny Inside Story tion of luxury goods means that they Riverhead • 336 pp. • 978-1-59448-497-1 • $16.00 of Cloning Man’s Best Friend aren’t any longer. “The story of luxury This study of commercial dog cloning goods today is really about globalization, David Whyte provides a fascinating look at how our capitalization, class and culture…a fasci- f emotional needs are bending the reaches nating book.”—Fareed Zakaria, editor of The Three Marriages of science and technology. “Woestendiek . Reimagining Work, Self Newsweek deliciously skewers the unholy combina- Penguin • 384 pp. • 978-0-14-311370-6 • $16.00 and Relationship A radical approach to integrating our tion of consumer culture, emotional in- work, relationships, and inner selves from dulgence, and scientific chicanery that lie Sudhir Venkatesh the bestselling author, poet, and speaker. at the heart of the cloning movement.” GANG LEADER FOR A DAY Riverhead • 384 pp. • 978-1-59448-435-3 • $16.00 —Jim Gorant, author of The Lost Dogs. A Rogue Sociologist Avery • 320 pp. • 978-1-58333-391-4 • $26.00 Takes to the Streets Thomas Chatterton Williams First introduced in Freakonomics, here is f Gordon S. Wood the full story of the sociology grad stu- Losing My Cool Love, Literature, and a Black Man’s THE PURPOSE OF THE PAST dent who infiltrated one of Chicago’s Reflections on the Uses of History most notorious gangs. “Poignantly re- Escape from the Crowd Written with remarkable candor and Thoughts on the current state of the his- minds us that there continues to be sep- torian’s craft and its place in American arate and unequal Americas that emotional depth, Losing My Cool por- trays the allure and danger of hip-hop culture, from a master craftsman. ultimately impact us all.”—Congressman Penguin • 336 pp. • 978-0-14-311504-5 • $17.00 Jesse L. Jackson, Jr. (D-IL). culture with the authority of a true fan Penguin • 320 pp. • 978-0-14-311493-2 • $16.00 who’s lived through it all, while demon- strating the saving grace of literature and Professor X the power of the bond between father f In the Basement of and son. “Williams’s intellectual coming- the Ivory Tower of-age fits neatly into the tradition initiat- Confessions of an ed by [Frederick] Douglass and sustained Accidental Academic recently by Obama.”— The Washington The controversial book that crystallized Post Book World. the current debate over the value and Penguin • 240 pp. • 978-0-14-311962-3 • $15.00 purpose of a college education. “Persua- sive, meaty, and oddly moving....A clear- eyed report form what the author calls ‘the college of last resort.’”—The New Go to us.penguingroup.com/newsletters to www.penguinspeakersbureau.com York Times Book Review. sign up for the Penguin Classics Newsletter, For all inquiries, including Viking • 288 pp. • 978-0-670-02256-4 • $25.95 to get all the latest information on new speakers’ fees and availability, email Penguin • 288 pp. • 978-0-14-312029-2 • $15.00 [email protected] books for your courses. Paperback available April 2012

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title MASS COMMUNICATION 11

Decision-Making

Daniel Akst Antonio Damasio Gerd Gigerenzer f Temptation DESCARTES’ ERROR GUT FEELINGS Finding Self-Control Emotion, Reason, and the Human Brain The Intelligence of the Unconscious in an Age of Excess Through a series of case studies Damasio Drawing on a decade of research at the “The more a society progresses, the big- demonstrates what many of us have long Max Planck Institute, the author explains ger a problem self-control turns out to suspected: emotions are not a luxury, why our intuition is such a powerful deci- be. If you wish to be ahead of the curve they are essential to rational thinking and sion-making tool. for understanding America’s problems, to normal social behavior. “A passionate- Penguin • 288 pp. • 978-0-14-311376-9 • $16.00 Dan Akst’s excellent and informative ly erudite, penetrating tour through the book is the place to start.”—Tyler Cowen, human mind.”—San Francisco Chronicle. Norman Doidge Penguin • 336 pp. • 978-0-14-303622-7 • $16.00 George Mason University. Published in THE BRAIN THAT CHANGES ITSELF hardcover as We Have Met the Enemy. Penguin • 320 pp. • 978-0-14-312080-3 • $16.00 Stories of Personal Triumph from Available January 2012 the Frontiers of Brain Science “The field of neuroplasticity has exploded in recent years, and Dr. Doidge’s book brings it excitingly and accurately to life.”—V.S. Ramachandran, Director, Cen- ter for Brain and Cognition, University of California, San Diego. “A remarkable and hopeful portrait of the endless adaptabil- ity of the human brain.”—Oliver Sacks. Penguin • 448 pp. • 978-0-14-311310-2 • $17.00

Doug Hirschhorn f 8 Ways to Great Peak Performance on the Job and in Your Life “From investing in big ideas about which you are passionate to finding the courage Cathy N. Davidson to take action to profiting from the com- f Now You See It petitive advantage, [Hirschhorn] gives How the Brain Science of Attention you a clear process to take you to the Roy F. Baumeister and John Tierney Will Transform the Way We next level.”—Jeff Taylor, founder of Mon- f Willpower Live, Work, and Learn ster.com. The Rediscovery of “Starts where Malcolm Gladwell leaves Perigee • 128 pp. • 978-0-399-53639-7 • $14.00 Humans’ Greatest Strength off, showing how digital information will Combining the best of modern social sci- change our brains.”—Daniel Levitin, au- James Hollis, Ph.D. ence with some of the practical wisdom thor of This is Your Brain on Music. of Ben Franklin and others, Baumeister Viking • 352 pp. • 978-0-670-02282-3 • $27.95 What Matters Most and Tierney here share the definitive com- Available August 2011 Living a More Considered Life pendium of modern lessons in willpower. Taking a fresh look at the concept of happiness, Hollis encourages readers to dis- Penguin Press • 304 pp. • 978-1-59420-307-7 • $27.95 Winifred Gallagher Available September 2011 cover what it means to truly live life to its f New fullest, most meaningful state—as fully Understanding Our Need Tyler Cowen engaged citizens of the world. for Novelty and Change Gotham • 288 pp. • 978-1-59240-499-5 • $16.00 DISCOVER YOUR INNER Exploring our unique human genius for ECONOMIST responding to the new with curiosity and Use Incentives to Fall in Love, creativity, the bestselling author of Rapt Julie Jansen f Survive Your Next Meeting, shows us how to embrace our changing I Don’t Know What I Want, and Motivate Your Dentist world while living a fuller, saner life. but I Know It’s Not This Explains how the incentives that work Penguin Press • 272 pp. • 978-1-59420-320-6 • $25.95 A Step-by-Step Guide best with each individual are the key to Available January 2012 to Finding Gratifying Work successful daily interactions. “Fast, furi- RAPT Fully Revised and Updated A range of quizzes and personality exer- ous, and fun, with great examples of how Attention and the Focused Life cises help readers to identify the type of to apply economic thinking to nontradi- An exploration of the unique relationship work for which they’re best suited, and tional subjects.”—Stephen J. Dubner, co- between attention and experience, using Jansen shows them how to transform author of Freakonomics. every day examples, contemporary re- this uncertain time from a period of crisis Plume • 256 pp. • 978-0-452-28963-5 • $15.00 search and historical contemporary psy- into an opportunity for positive change. chology. Penguin • 304 pp. • 978-0-14-311699-8 • $15.00 Penguin • 256 pp. • 978-0-14-311690-5 • $15.00

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 12 MASS COMMUNICATION

Decision-Making

Chris Guillebeau Alan S. Miller and Jill Bolte Taylor, Ph.D. f The Art of Non-Conformity Satoshi Kanazawa, Ph.D. MY STROKE OF INSIGHT Set Your Own Rules, Live the Life WHY BEAUTIFUL PEOPLE A Brain Scientist’s Personal Journey You Want, and Change the World HAVE MORE DAUGHTERS See page 36 Based on Chris Guillebeau’s popular on- From Dating, Shopping, and Praying line manifesto “A Brief Guide to World to Watching Porn, Going to War, Richard H. Thaler Domination,” The Art of Non-Conformity and Becoming a Billionaire— and Cass R. Sunstein defies common assumptions about life Two Evolutionary Psychologists and work while arming you with the tools NUDGE Explain Why We Do What We Do Improving Decisions About to live differently. “This is a direct, honest Perigee • 272 pp. • 978-0-399-53453-9 • $14.95 and truly scary book. I hope you have the Health, Wealth, and Happiness guts to listen to what Chris has to say, “Teach[es] us how to steer people to- and not become one of the monkeys he Dr. Read Montague ward better health, sounder investments, warns you about.”—Seth Godin, author of YOUR BRAIN IS (ALMOST) PERFECT and cleaner environments.”—Daniel Gil- Linchpin. How We Make Decisions bert, Harvard University. “Provide[s] im- Perigee • 256 pp. • 978-0-399-53610-6 • $15.95 “The question of how we make choices is portant lessons for structuring social one of the oldest in philosophy. Mon- policies so that people still have complete choice over their own actions, but Richard Layard tague, a pioneer in this field, has for the first time tackled the problem from a are gently nudged to do what is in their HAPPINESS neuro-scientific perspective that not only own best interests.”—Michael Lewis, au- Lessons from a New Science makes it a valuable antidote to philoso- thor of Moneyball. “A breathtaking interdisciplinary journey Penguin • 320 pp. • 978-0-14-311526-7 • $16.00 phy, but fun to read as well.”—V. S. Ram- into the causes and consequences of achandran, Director, UCSD Center for happiness. From neuroscience to eco- Brain and Cognition. nomics, Layard shows us the landscape Plume • 352 pp. • 978-0-452-28884-3 • $15.00 of this science and why happiness should be taken seriously.”—Richard J. Davidson, University of Wisconsin-Madison. Penguin • 320 pp. • 978-0-14-303701-9 • $15.00

Sonja Lyubomirsky, Ph.D. THE HOW OF HAPPINESS A ScientificA pproach to Getting the Life You Want “Finally we have a self-help book from a reputable scientist whose advice is based on the best experimental data. Charla- tans, pundits, and new-age gurus should be worried and the rest of us should be grateful. The How of Happiness is smart, fun, and interesting.”—Daniel Gilbert, J. D. Trout Harvard University. f Penguin • 384 pp. • 978-0-14-311495-6 • $16.00 Why Empathy Matters The Science and Psychology Daniel H. Pink of Better Judgment George Lakoff f Drive Drawing on his sweeping and innovative THE POLITICAL MIND The Surprising Truth research in the fields of psychology, be- A Cognitive Scientist’s Guide About What Motivates Us havioral economics, and neuroscience, to Your Brain and Its Politics Pink explains the secret to high perfor- philosopher and cognitive scientist Trout See page 20 mance and satisfaction in today’s world delivers a road map to empathic and effi- is the deeply human need to direct our cient decisions and policies, constructed Kelly McGonigal, Ph. D. own lives, to learn and create new things, from new insights in the science of human judgment. “This is an invaluable en- f Willpower Instinct and to do better by ourselves and our world. “Reminds us that those of us on richment of public discourse, which How You Can Harness Self-Control could lead to new ways of framing our to Achieve Your Goals the right side of the brain are driven fur- thest and fastest in pursuit of what we current dilemmas and to new solutions to Our ability to control our attention, emo- them.”—Steven Pinker, author of The tions, appetites, and behavior greatly in- love.”—Minneapolis Star Tribune. Riverhead • 272 pp. • 978-1-59448-480-3 • $16.00 Stuff of Thought. fluences our health, financial security, Penguin • 320 pp. • 978-0-14-311661-5 • $16.00 relationships, and professional success. A WHOLE NEW MIND This book will not only explain how self- Why Right-Brainers Will Rule the Future control works and why it’s important, but “Very important, convincingly argued, it will also provide life-changing prescrip- and mind-altering.”—Po Bronson, author tive advice for how to develop stronger of What Should I Do With My Life? willpower. Riverhead • 288 pp. • 978-159448171-0 • $15.00 Avery • 256 pp. • 978-1-58333-438-6 • $26.00 See also: The Adventures of Johnny Bunko, Available January 2012 page 29

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title TECHNOLOGY & SOCIAL MEDIA 13

Mark Bauerlein James Canton, Ph.D. Technology THE DUMBEST GENERATION THE EXTREME FUTURE How the Digital Age StupefiesY oung The Top Trends That Will Reshape the & social media Americans and Jeopardizes Our Future World in the Next 5, 10, and 20 Years (Or, Don’t Trust Anyone Under 30) A renowned futurist presents a blueprint “An urgent and pragmatic book on the for what lies ahead, exploring important Katherine Albrecht and Liz McIntyre very dark topic of the virtual end of read- trends in diverse categories such as tech- SPYCHIPS ing among the young.”—Harold Bloom. nology, climate, energy, population, med- How Major Corporations and Tarcher • 304 pp. • 978-1-58542-712-3 • $15.95 icine, and terrorism. “Canton’s optimistic See also: The Digital Divide, page 4 prescription for a successful global fu- Government Plan to Track Your Every ture comes as a refreshing change from Purchase and Watch Your Every Move Gordon Bell and Jim Gemmell the often dismal reports alive in the Foreword by Bruce Sterling world.”—Barbara A. Propes, president, Combining in-depth research with first- f Your Life, Uploaded World Affairs Councils of America. hand reporting, Spychips reveals how Ra- The Digital Way to Better Memory, Plume • 384 pp. • 978-0-452-28866-9 • $16.00 dio Frequency Identification, if left Health, and Productivity unchecked, could soon destroy our pri- Foreword by Bill Gates vacy and radically alter the economy. Based on their own research, Bell and Plume • 288 pp. • 978-0-452-28766-2 • $16.00 Gemmell explain the ever-increasing access to electronic personal memories— both “cloud” services such as Facebook and huge personal hard drives. “A marvelous job of exploring first hand the im- plications of storing our entire lives digitally.”—Guy L. Tribble, Apple, Inc. “A must-read due to its inevitability, seminal nature, and clairvoyant authors.”—Nicho- las Negroponte, author of Being Digital. Plume • 304 pp. • 978-0-452-29656-5 • $16.00 Previously published in hardcover as Total Recall

John Berger WAYS OF SEEING See page 3 Joe Flood f Joel Brenner The Fires How a Computer Formula, f America the Vulnerable Big Ideas, and the Best of Intentions Ken Auletta Inside the New Threat Matrix of Burned Down New York City f Googled Digital Espionage, Crime, and Warfare The End of the World As We Know It A former top-level National Security —and Determined the Future of Cities Provides an inside look at the RAND Cor- “The fullest account yet of the rise of one Agency insider goes behind the head- poration’s computer models being used of the most profitable, most powerful, lines to explore America’s next great bat- to run the FDNY in 1970s New York. and oddest businesses the world has tleground: digital security. An urgent “Flood has done an outstanding job mak- ever seen.”—San Francisco Chronicle. wake-up call that identifies our foes, un- ing sense out of the chaos, showing the “Auletta’s thorough, readable account of veils their methods, and charts the dire forces that were permanently reshaping how the world has become Googled consequences for government, business, New York.”—Thomas Von Essen, former makes you long for the future chapters in and individuals. New York City Fire Commissioner. the company’s history.”—The Washington Penguin Press • 320 pp. • 978-1-59420-313-8 • $27.95 Riverhead • 320 pp. • 978-1-59448-506-0 • $16.00 Post. Available October 2011 Penguin • 400 pp. • 978-0-14-311804-6 • $16.00 Peter Buckley and Duncan Clark Sai Gaddam and Ogi Ogas Albert-László Barabási THE ROUGH GUIDE f A Billion Wicked Thoughts lINKED TO THE INTERNET What the World’s Largest Experiment The Hidden Patterns Behind 14th Edition Reveals about Human Desire Everything We Do, from “Brilliant...the unmatched leader in its Two maverick neuroscientists use the Your E-mail to Bloody Crusades field.”—Sunday Times (London). 2-color world’s largest psychology experiment— See page 25 illustrations throughout. the Internet—to study the private activi- Rough Guides • 384 pp. • 978-1-84836-106-5 • $18.99 ties of millions of men and women around the world, unveiling a revolutionary and John Battelle shocking new vision of human desire that THE SEARCH James Burke and Robert Ornstein overturns conventional thinking. How Google and Its Rivals THE AXEMAKER’S GIFT Dutton • 416 pp. • 978-0-525-95209-1 • $26.95 Rewrote the Rules of Business Technology’s Capture and and Transformed Our Culture Control of Our Minds and Culture “Battelle has...figured out why ‘search’ is “Their account of the development of hu- so damned important to the future of ev- man culture is a genuine tour de force.”— For instructions on requesting permission to photocopy Penguin Group (USA) titles, for erything digital. Impressive…compelling.” Los Angeles Times. coursepacks and for general classroom use go —John Huey, editorial director, Time Inc. Tarcher • 348 pp. • 978-0-87477-856-4 • $16.95 to: www.penguin.com/permissions or call the Portfolio • 320 pp. • 978-1-59184-141-8 • $16.00 Copyright Clearance Center at 978-750-8400. An Economist Best Book of the Year; Financial Times & Goldman Sachs Business Book of the Year shortlist

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 14 TECHNOLOGY & SOCIAL MEDIA

William Gibson PATTERN RECOGNITION: A Novel “Nails the texture of Internet culture: how it feels to be close to someone you know Clay Shirky only as a voice in a chat room, or to fret about someone spying on your browser’s list of sites visited...[a] complex, mature gloss on the artist’s relationship to our ever more commercialized globe.”—The New York Times. Berkley • 368 pp. • 978-0-425-19293-1 • $14.00 A New York Times Notable Book of the Year; a Washington Post and Los Angeles Times Best Book of the Year For more Gibson, visit us.penguingroup.com

Kevin Kelly f What Technology Wants A fascinating, innovative, and optimistic look at how humanity and technology join to produce increasing opportunities in the world and how technology can give our lives greater meaning. “[Kelly] shows how technology is an outgrowth of human life, and thus it evolves based on its own inherent desires and instincts. It expands the mind’s urge toward con- nection and unity and, yes, toward good- ness and beauty.”—Walter Isaacson. f Cognitive Surplus Viking • 416 pp. • 978-0-670-02215-1 • $27.95 Creativity and Generosity Penguin • 416 pp. • 978-0-14-312017-9 • $16.00 Paperback available October 2011 in a Connected Age Reveals how new technology is changing Shane Harris us from consumers to collaborators, un- Ray Kurzweil f The Watchers leashing a torrent of creative production THE SINGULARITY IS NEAR that will transform our world. “Shirky The Rise of America’s Surveillance State When Humans Transcend Biology writes convincingly about the intersec- Harris charts the rise of America’s surveil- “Startling in scope and bravado.”—The tion of technological innovation and so- lance state over the past twenty-five New York Times. “Artfully envisions a cial change.”—The New York Observer. years and highlights a dangerous para- breathtakingly better world.”—Los Ange- Penguin • 256 pp. • 978-0-14-311958-6 • $16.00 dox—our government’s strategy has les Times. “A brilliant book with deep in- made it harder to catch terrorists and HERE COMES EVERYBODY sights into the future from one of the easier to spy on the rest of us. “An insight- The Power of Organizing leading futurists of our time.”—Marvin ful glimpse into how Washington works Minsky. Without Organizations and how ideas are marketed and sold in Penguin • 672 pp. • 978-0-14-303788-0 • $21.00 “Clay masterfully makes the connections the back rooms of power, whether the as to why business, society and our lives product being peddled is widgets or a THE AGE OF SPIRITUAL MACHINES continue to be transformed by a world of radical model for intelligence gathering.” When Computers Exceed net-enabled social tools.”—Ray Ozzie, Mi- —The New York Times. Human Intelligence crosoft. “Shirky may be the finest thinker Penguin • 432 pp. • 978-0-14-311890-9 • $17.00 Penguin • 400 pp. • 978-0-14-028202-3 • $17.00 we have on the Internet revolution, but Here Comes Everybody is more than just James Kakalios Ray Kurzweil and Terry Grossman a technology book; it’s an absorbing guide to the future of society itself. Any- f The Amazing Story FANTASTIC VOYAGE one interested in the vitality and influ- of Quantum Mechanics Live Long Enough to Live Forever ence of groups of human beings—from A Math-Free Exploration of the ”This visionary book provides a state-of- knitting circles, to political movements, Science that Made Our World the-art synthesis of the latest evidence to multinational corporations—needs to The author of The Physics of Superheroes on aging.”—Dean Ornish, M.D. read this book.”—Steven Johnson, author Plume • 464 pp. • 978-0-452-28667-2 • $17.00 returns with an accessible primer on of Everything Bad Is Good for You. quantum mechanics. Physicist Kakalios Penguin • 352 pp. • 978-0-14-311494-9 • $16.00 shows how an understanding of quantum John Markoff Please visit http://www.shirky.com/ mechanics produced technologies such WHAT THE DORMOUSE SAID as DVD players, flat-screen TVs, and mag- How the 60s Counterculture Shaped netic resonance imaging, and explains Jane McGonigal this complicated science through exam- the Personal Computer Industry f ples from pop culture. “A lively prehistory of Silicon Valley and its Reality Is Broken Gotham • 336 pp. • 978-1-59240-479-7 • $26.00 brilliant denizens of yore.”—Kirkus Reviews. Why Games Make Us Better and Gotham • 336 pp. • 9781592406722 • $17.00 Penguin • 336 pp. • 978-0-14-303676-0 • $16.00 How They Can Change the World Paperback available November 2011 See page 4

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title TECHNOLOGY & SOCIAL MEDIA 15

Eli Pariser f The Filter Bubble What the Internet Is Hiding from You With vivid detail and remarkable scope, The Filter Bubble reveals how personal- ization undermines the Internet’s original Children purpose as an open platform for the spread of ideas and could leave us all in & Technology an isolated world. Penguin Press • 304 pp. • 978-1-59420-300-8 • $25.95

Jeremy Rifkin THE AGE OF ACCESS David Anderegg, Ph.D. How the Shift from Ownership to NERDS Access Is Transforming Capitalism How Dorks, Dweebs, Techies, “[Rifkin’s] vision of corporate capitalism and Trekkies Can Save America and dematerializing into webs of access and Why They Might Be Our Last Hope networks of ‘virtual’ power is startling Examines why science and engineering and compelling.”—William Greider. have become socially poisonous disci- Tarcher • 320 pp. • 978-1-58542-082-7 • $16.95 plines, why adults wink at the derision of Also available: “nerdy” kids, and what we can do to pre- Susan Maushart The Hydrogen Economy 978-1-58542-254-8, The Biotech Century 978-0-87477-953-0, pare our children to succeed in an in- f The Winter of Our Disconnect The European Dream 978-1-58542-435-1 creasingly high-tech world. “While his How Three Totally Wired Teenagers See also: The Empathic Civilization, page 8 work focuses on children, his themes and (and a Mother Who Slept with Her agenda are much more ambitious: for us iPhone) Pulled the Plug on Their Charles Seife to understand more mindfully how our Technology and Lived to Tell the Tale f Proofiness culture and all of us within it operate.”— Challenges readers to examine the toll The Dark Arts of Rosalind Wiseman, author of Queen Bees that technology is taking on their own & Wannabes. family connections, and to create a me- Mathematical Deception Tarcher • 304 pp. • 978-1-58542-852-6 • $14.95 dia ecology that instead encourages The award-winning author of Zero shows kids—and parents—to thrive. “The author how mathematical misinformation per- Devra Davis narrates her story in a breezy, irreverent vades—and shapes—our daily lives. “Re- veals the truly corrosive effects on a f Disconnect style, but beneath the humor is much society awash in numerical mendacity. The Truth About Cell Phone Radiation, wisdom about what our wired world does for us and to us. No Luddite dia- This is more than a math book; it’s an What the Industry Has Done to Hide eye-opening civics lesson.”—The New It, and How to Protect Your Family tribe, but an insightful tale of the digital dilemmas familiar to many families.”— York Times. The much-anticipated, explosive exposé Viking • 320 pp. • 978-0-670-02216-8 • $25.95 (starred review). of how cell phone use damages brain cells, Kirkus Reviews Penguin • 320 pp. • 978-0-14-312007-0 • $16.00 Tarcher • 288 pp. • 978-1-58542-855-7 • $16.95 especially in children, by one of the world’s Paperback available October 2011 foremost scientific experts in the field. DECODING THE UNIVERSE Dutton • 271 pp. • 978-0-525-95194-0 • $26.95 Katherine Tarbox How the New Science of Information is Plume • 304 pp. • 978-0-452-29744-9 • $16.00 A GIRL’S LIFE ONLINE Paperback available October 2011 Explaining Everything in the Cosmos, How the Internet has vastly changed From Our Brains to Black Holes teen life, written by the first victim to Marybeth Hicks Reveals that information theory, once the successfully prosecute a pedophile via province of philosophers and linguists, BRINGING UP GEEKS the new Internet laws. “Strong, articulate, has emerged as the crucial science of our How to Protect Your Kid’s Childhood and conservative, Tarbox evokes pity and time, shedding new light on the myster- in a Grow-Up-Too-Fast World admiration with her heartfelt account of ies of physics, the nature of space and Hicks redefines the meaning of “geek”— a precocious girl who was deceived and time and the creation and destruction of and inspires parents to free themselves then betrayed.”—Publishers Weekly. the universe itself. “All but impossible to and their kids from the “culture of cool.” Plume • 208 pp. • 978-0-452-28661-0 • $14.00 Berkley • 336 pp. • 978-0-425-22156-3 • $14.00 put down....Mak[es] complicated concepts of quantum mechanics accessible.”—Publishers Weekly. Penguin • 304 pp. • 978-0-14-303839-9 • $16.00

Clifford Nass with Corina Yen David F. Noble ZERO f The Man Who Lied THE RELIGION OF TECHNOLOGY The Biography of a Dangerous Idea The Babylonians invented it, the Greeks The Divinity of Man to His Laptop banned it, the Hindus worshiped it, and and the Spirit of Invention The New Research the Church used it to fend off heretics. “A most significant work that deserves on Human Relationships Now it threatens the foundations of mod- a wide readership...a ground-breaking Stanford professor Nass explores human ern physics. relationships through our interactions account of the religious roots of Western Penguin • 256 pp. • 978-0-14-029647-1 • $15.00 with technology, providing insights for technology.”—Nature. PEN/Martha Albrand Award relationships in business and life. Penguin • 288 pp. • 978-0-14-027916-0 • $16.00 Current • 256 pp. • 978-1-59184-339-9 • $25.95

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Paula Broadwell with Vernon Loeb Journalism f All In The Education of General David Petraeus John P. Avlon, Errol Louis, An unprecedented examination of Gen- and Jesse Angelo, editors eral David Petraeus, the greatest military f Deadline Artists mind of his generation, over the course The Greatest Newspaper Columns of his career, his command in Afghani- by America’s Greatest stan, and his ascent to the CIA. Penguin Press • 352 pp. • 978-1-59420-318-3 • $29.95 Newspaper Columnists Available February 2012 “An indispensible anthology of an Ameri- can art form—a broad and brilliantly cho- sen compilation of the best newspaper Jean Luis Cebrián column writing past and present.” f The Piano Player —Peggy Noonan. in the Brothel Overlook • 416 pp. • 978-1-59020-429-0 • $30.00 The Future of Journalism P. W. Singer Available September 2011 Translated by Eduardo Schmid WIRED FOR WAR “A thoughtful collection of essays explor- The Robotics Revolution ing the storied past and shifting present and Conflict in the 21st Century of reporting; a call to encourage what is Singer, the youngest person to hold the best in journalism as we move into the tu- title of Senior Fellow at the Brookings In- multuous era of online news.”—Foreword stitution, unveils the coming high-tech Magazine. revolution in warfare and examines its Overlook • 192 pp. • 978-1-59020-394-1 • $24.95 vast effects on military tactics and culture, and warns of its potentially deadly Stefan Fatsis impact on our politics, economics, and f A Few Seconds of Panic morality. A Sportswriter Plays in the NFL Penguin • 512 pp. • 978-0-14-311684-4 • $17.00 Making the most of unprecedented access to an NFL team and its players, and drawing on his own personal experience, Fatsis with wry candor and hard-won empathy unveils the mind of the modern pro athlete and the workings of a storied sports franchise as no writer has before. Rafe Bartholomew “An insightful and...amusing look at the f Pacific Rims inner workings of pro football.”—The Beermen Ballin’ in Flip-Flops New York Times. and the Philippines’ Unlikely Penguin • 384 pp. • 978-0-14-311547-2 • $16.00 Love Affair with Basketball Journalist and veteran baller Bar- Jonathan Franklin tholomew ventures through the Philip- f 33 Men pines to investigate the country’s love of Inside the Miraculous Survival and basketball. “A front-row seat to a body- Dramatic Rescue of the Chilean Miners twisting, triple-clutching, no-look-pass- The print journalist with the most exten- ing world of basketball in flip-flops.” sive access and contacts, Franklin report- —James McBride, author of The Color of ed, recorded, and filmed from the front Robert Wallace and H. Keith Melton Water. row of the operation as it unfolded and, with Henry R. Schlesinger NAL • 400 pp. • 978-0-451-23322-6 • $15.00 as a result, was afforded unprecedented SPYCRAFT and unique access to the miners and the The Secret History of Michael Blastland and Andrew Dilnot rescuers. Now, for the first time ever, he the CIA’s Spytechs from f The Numbers Game tells their full story. “To understand quite Communism to Al-Qaeda The Commonsense Guide how extraordinary were the achieve- An unprecedented look, using never- to Understanding Numbers in ments of the men above and below ground, you will need to read this subtle before-seen images, at the CIA’s Office of the News, in Politics, and in Life and brilliant book.”—The Sunday Times Technical Service, bringing to light its Journalist Michael Blastland and interna- (UK). most secretive operations and the gad- tionally known economist Andrew Dilnot Putnam • 320 pp. • 978-0-399-15777-6 • $25.95 gets that made them possible. 32 pp. of delight, amuse, and convert mathphobes photos, 100 b/w illustrations. by showing how our everyday experienc- Plume • 576 pp. • 978-0-452-29547-6 • $18.00 es make sense of numbers. “A reliable guide to a treacherous subject, giving its readers the mental ammunition to make sense of official claims. That it manages to make them laugh at the same time is a rare and welcome feat.”—The Economist. Gotham • 192 pp. • 978-1-59240-485-8 • $16.00 An Economist Best Book of the Year

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title JOURNALISM 17

Norman Mailer John Reed THE ARMIES OF THE NIGHT TEN DAYS THAT SHOOK THE WORLD History as a Novel/The Novel as History Introductions by A. J. P. Taylor One of the first examples of “new jour- and V. I. Lenin nalism” daringly combines reportage Reed’s classic eyewitness account of the with a novelistic style and garnered Mail- events in Leningrad in November of 1917 er his first Pulitzer Prize and a National “rises above every other contemporary Book Award in 1968. record.”—George F. Kennan. Plume • 304 pp. • 978-0-452-27279-8 • $16.00 Penguin Classics • 368 pp. • 978-0-14-144212-9 • $13.00

Karl Marx Jacob A. Riis DISPATCHES FOR THE HOW THE OTHER HALF LIVES NEW YORK TRIBUNE Introduction by Luc Sante Selected Journalism of Karl Marx A stunning indictment of middle- and Edited with an Introduction upper-class indifference to the poor in by James Ledbetter 1890s New York City. Illustrated. Dan Gardner Foreword by Francis Wheen Penguin • 256 pp. • 978-0-14-043679-2 • $14.00 f Future Babble Penguin Classics • 352 pp. • 978-0-14-144192-4 • $13.00 Why Expert Predictions Are Next to See also: Early Writings, page 32 Jon Ronson Worthless, and You Can Do Better f The Psychopath Test An award-winning journalist uses land- Dan Morrison A Journey Through mark research to debunk the whole ex- f The Black Nile the Madness Industry pert prediction industry, and explores the One Man’s Amazing Journey A bestselling journalist investigates psycho- psychology of our obsession with future Through Peace and War paths and the industry of doctors, scien- history. “A rare mix of superb scholarship on the World’s Longest River tists, and everyone else who studies them. and zesty prose....For [those] of us who “Traveling northward through Uganda, Riverhead • 288 pp. • 978-1-59448-801-6 • $25.95 are just addicted to what experts are tell- Sudan and then Upper Egypt, Morrison ing us everyday in every kind of media skillfully shows us the Africa we rarely about what the future holds, Future Bab- Jim Sheeler glimpse in the mass media....The true val- ble will show you how to be a bit smarter FINAL SALUTE ue of the book is the way it reveals frag- than what you usually hear.”—Philip Tet- A Story of UnfinishedL ives ments of close-up reality, the micro lock, University of California, Berkeley. “Mr. Sheeler took one of the great under- rather than the macro.”— Dutton • 320 pp. • 978-0-525-95205-3 • $26.95 The Washington reported stories of the Iraq war and Plume • 320 pp. • 978-0-452-29757-9 • $16.00 Post. “A compelling portrait of life along brought it to light. It bears witness to the Paperback available March 2012 the Nile.”—The Wall Street Journal. ways in which casualties from Iraq are Penguin • 336 pp. • 978-0-14-311937-1 • $16.00 See also: The Science of Fear, page 5 shielded from sight.”—The New York Times. “Never maudlin, and not out to Michael Greenburg make any political statements or judg- PEACHES & DADDY ments about the Iraq war, Mr. Sheeler A Story of the Roaring Twenties, manages to convey the toll on the families, the Birth of Tabloid Media, friends and brothers-in-arms.”—The Wall and the Courtship That Captured Street Journal. Penguin • 288 pp. • 978-0-14-311545-8 • $16.00 the Hearts and Imaginations Also available: Obit 978-0-14-311383-6 of the American Public The notorious May-September romance between Manhattan millionaire Edward Mark Twain “Daddy” Browning and fifteen-year-old TALES, SPEECHES, ESSAYS, Frances “Peaches” Heenan that shook the AND SKETCHES 1920s and gave birth to tabloid journalism. Edited with an Introduction Overlook • 320 pp. • 978-1-59020-046-9 • $25.95 by Tom Quirk From the comic wit of “Pudd’nhead Wil- Phillip Lopate, editor son’s Calendar” to the bitter, brooding The Man that Corrupted Hadleyburg. WRITING NEW YORK Penguin Classics • 448 pp. • 978-0-14-043417-0 • $16.00 A Literary Anthology Soledad O’Brien “Includes essays, stories, and poetry by with Rose Marie Arce 108 authors...and each bit of pigment Norah Vincent f contributes to a portrait that none of The Next Big Story SELF-MADE MAN them could have written alone.”—The My Journey Through One Woman’s Year Disguised as a Man New York Times. the Land of Possibilities “Transcends its premise altogether, offer- Library of America • 1,150 pp. O’Brien offers her candid, clear-eyed ing not an undercover woman’s take on 978-1-59853-021-6 • $24.95 take on where we are as a country and male experience, but simply a fascinat- See also: American Movie Critics, page 23 where we’re going. “Impassioned yet inti- ing, fly-on-the-wall look at various un- mate, O’Brien’s electrifying memoir dem- glamorous male milieus that are well off onstrates her instinctive responsibility to the radar.”—The New York Times Book present each crisis as a sacred opportu- Review. nity to illuminate and educate her view- Penguin • 304 pp. • 978-0-14-303870-2 • $15.00 ers.”—Carol Haggas. A New York Times Top 100 Book Celebra • 336 pp. • 978-0-451-23137-6 • $24.95 Also available: Voluntary Madness Celebra • 336 pp. • 978-0-451-23284-7 • $15.00 978-0-14-311685-1 Paperback available October 2011

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Food Studies

Michael Blanding Michael Pollan f The Coke Machine IN DEFENSE OF FOOD The Dirty Truth Behind the An Eater’s Manifesto World’s Favorite Soft Drink “Eat food. Not too much. Mostly plants.” “Coca-Cola wants to teach the world to These simple words provide the answer sing, but in the process they’ve trashed to what has become a confusing and water supplies, peddled sugar to genera- fraught question for Americans: What tions of kids, and undermined workers’ should I eat? Pollan proposes an alterna- rights around the world.”—Barbara Eh- tive way of eating that is informed by the renreich, author of Bright-sided. traditions and ecology of real, well-grown Gotham • 384 pp. • 978-1-583-33435-5 • $16.00 and unprocessed food. Penguin • 256 pp. • 978-0-14-311496-3 • $15.00 THE OMNIVORE’S DILEMMA A Natural History of Four Meals “[Pollan’s] cause is just, his thinking is clear, and his writing is compelling.”—The Washington Post. “You’re not likely to get Barry Popkin a better explanation of exactly where f The World Is Fat your food comes from.”—The New York In this fascinating look at the striking Times Book Review. changes in both our lifestyles and food Penguin • 464 pp. • 978-0-14-303858-0 • $16.00 system since World War II, Popkin shows A National Book Critics Circle Award finalist; how present options for eating and drink- a California Book Award Gold Medal; a James ing—especially when combined with a Beard Award winner; a New York Times, Los Angeles Times, Washington Post, Boston Globe, dramatic reduction in physical activity— Economist Book of the Year are clashing with millions of years of evolution to fatten the human race. “Popkin’s Food Rules call to action and practical suggestions An Eater’s Manual to individuals, communities, and political Penguin • 112 pp. • 9780143116387 • $11.00 leaders will be read with enormous inter- Paul Greenberg est and benefit around the world.”—Jef- f Four Fish frey D. Sachs, author of The End of . The Future of the Last Wild Food Poverty Avery • 240 pp. • 978-1-58333-381-5 • $15.00 Greenberg deftly uses four fish—bass, cod, salmon, and tuna—as a lens to provide a state of the ocean. “Important and Morgan Spurlock stimulating....Even as it lays out the grim DON’T EAT THIS BOOK and complicated facts of common seas Fast Food and the ravaged by separate nations, [the book] Supersizing of America also manages to sound a few hopeful and “Fans of Eric Schlosser’s Fast Food Na- exciting notes about the future of fish, tion and Marion Nestle’s Food Politics will and with it, the future of civilizations in eagerly digest this book. Recommend- thrall to the bounty of the sea.”—The New ed.”—Library Journal. York Times Book Review. Berkley • 320 pp. • 978-0-425-21023-9 • $15.00 Penguin • 304 pp. • 978-0-14-311946-3 • $16.00 Tyler Cowen Amy Kalafa f An Economist Gets Lunch f Lunch Wars Michael Pollan and Maira Kalman New Rules for Everyday Foodies How to Start a School Food One of the most influential economists of f Food Rules Revolution and Win the Battle the decade argues that just about every- for Our Children’s Health An Eater’s Manual thing you’ve heard about food is wrong. As award-winning filmmaker and nutri- Michael Pollan and Maira Kalman come Dutton • 384 pp. • 978-0-525-95266-4 • $26.95 tionist Amy Kalafa discovered in re- together to create an enhanced Food Available April 2012 searching her documentary film Two Rules for hardcover, now beautifully illus- Angry Moms: Fighting for the Health of trated and with even more food wisdom. Penguin Press • 192 pp. • 978-1-59420-308-4 • $22.95 America’s Children, these days it’s pretty Available November 2011 rare to find a piece of fresh fruit in your average school lunchroom. This empowering book arms parents with the specific information and tools they need to get unhealthy—even dangerous—food out of their children’s school cafeteria. Tarcher • 384 pp. • 978-1-58542-862-5 • $17.95

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title JOURNALISM 19

Christian G. Appy Steve Coll Government & Public PATRIOTS GHOST WARS The Vietnam War The Secret History of the CIA, Affairs Reporting Remembered from All Sides Afghanistan, and Bin Laden, “Brilliant and painful....If I were asked to from the Soviet Invasion recommend a single book on the war it to September 10, 2001 REPORTING CIVIL RIGHTS would be this one.”—Marilyn Young, NYU. Updated with a new chapter covering the American Journalism 1941–1973 “Breathtaking in its scope, this is a fasci- 9/11 Commission hearings. “No one else I “A landmark collection.”—Publishers Week- nating and moving oral history.”—Howard know has been able to bring such a broad ly. 32-page insert of rare photos in each Zinn. 2 maps. perspective to bear on the rise of Bin volume. Penguin • 608 pp. • 978-0-14-200449-4 • $17.00 Laden; the CIA itself would be hard put Library of America • 960 pp./volume to beat his grasp of global events.”—The Part 1, 1941–1963 • 978-1-931082-28-0 • $40.00 New York Review of Books. Part 2, 1963–1973 • 978-1-931082-29-7 • $40.00 Dan Balz and Haynes Johnson The Battle for America Penguin • 720 pp. • 978-0-14-303466-7 • $18.00 REPORTING VIETNAM Pulitzer Prize Winner for Nonfiction;L ionel The Story of an Extraordinary Election Gelber Prize winner; Arthur Ross Award winner; American Journalism 1959–1975 The bestselling, truly gripping account of a New York Times Notable Book; a Washington Introduction by Ward Just 2008’s landmark election, updated Post Book of the Year; a Library Journal Best Book “A riveting collection of first-rate writing.” through 2009. “Makes for engaging read- Also available: The Bin Ladens 978-0-14-311481-9 —The Oregonian. Chronology, maps, bio- ing—for both politics addicts interested in graphical profiles, notes, glossary, and index. small new details and the more casual Library of America • 830 pp. • 978-1-883011-90-1 • $17.95 Matthew Continetti reader interested in a broad, savvy over- The Persecution view of the run-up to a historic election.”— REPORTING WORLD WAR II of Sarah Palin Michiko Kakutani, The New York Times. American Journalism 1938–1946 How the Elite Media “Remarkable.”— Penguin • 448 pp. • 978-0-14-311770-4 • $16.00 MHQ: The Quarterly Jour- Tried to Bring Down a Rising Star nal of Military History. Contains a detailed Weekly Standard writer Continetti re- chronology (1933–1945), maps, profiles Ronald Brownstein veals the true story of the 2008 Republi- of the journalists, notes, a glossary of mil- THE SECOND CIVIL WAR can vice presidential nominee and her itary terms, and notes on the texts. How Extreme Partisanship persecution by the elites who tried to Library of America • 860 pp. • 978-1-931082-05-1 • $18.95 Has Paralyzed Washington hide their bias with solemn declarations and Polarized America of objectivity. “Continetti helps to explain A big-picture analysis of the forces that the unbelievable vitriol of many on the have made this era as divisive as any left.”—The Washington Post. since the Civil War, with a clear, compel- Sentinel •240 pp. • 978-1-59523-061-4 • $25.95 ling way out of the impasse, focusing on unifying leadership. “Provocative.”—The Dinesh D’Souza New York Times Book Review. Penguin • 496 pp. • 978-0-14-311432-1 • $17.00 WHAT’S SO GREAT A Los Angeles Times Favorite ABOUT AMERICA Nonfiction of theY ear “A thoughtful discussion of the character and historical significance of the United States.”—The New York Times. “Sharp Zev Chafets and poignant observations on...freedom f Rush Limbaugh and opportunity.”—The Wall Street Journal. An Army of One Penguin • 240 pp. • 978-0-14-200301-5 • $15.00 Chafets paints a compelling portrait of Limbaugh as a master entertainer, a public intellectual, a political force, and a fas- Daniel Ellsberg cinating man. SECRETS David Axe and Matt Bors Sentinel • 240 pp. • 978-1-59523-063-8 • $25.95 A Memoir of Vietnam f War is Boring and the Pentagon Papers Bored Stiff, Scared to Death Dante Chinni and James Gimpel “A profound education in politics and morality.”—Howard Zinn. “Ellsberg’s deft in the World’s Worst War Zones f OUR PATCHWORK NATION critique of secrecy in government is an As a war correspondent for four years, The Surprising Truth flying from conflict to conflict, Axe was invaluable contribution to understanding About the ‘Real’ America one of our nation’s darkest hours.”—San alternately bored out of his mind and A revolutionary new way to understand completely terrified. It was strangely ad- Francisco Chronicle. 8 pp. b/w photos. America’s complex cultural and political Penguin • 512 pp. • 978-0-14-200342-8 • $17.00 dictive. Here he presents his memoir as landscape, with proof that local commu- American Book Award winner; PEN-USA West graphic novel—an utterly unforgettable nities have a major impact on the nation’s Award for Nonfiction; aLos Angeles Times and highly original look at war in the 21st behavior—in the voting booth and be- Book Prize finalist; aLos Angeles Times Best century. yond. Nonfiction Book of theY ear NAL • 144 pp. • 978-0-451-23011-9 • $12.95 Gotham •336 pp. • 978-1-59240-670-8 • $17.00 Philip Gourevitch and Errol Morris The Ballad of Abu Ghraib Two of our keenest moral observers de- Go to us.penguingroup.com/newsletters to Try Our online liver the first full reckoning of what hap- sign up for the Penguin Classics Newsletter, Table of Contents feature pened at the infamous Iraqi prison, Go to www.penguin.com/toc and search by to get all the latest information on new drawing on interviews with the Ameri- ISBN (13-digit book #) for the tables of contents cans involved. books for your courses. to hundreds of Penguin academic titles. Penguin • 304 pp. • 978-0-14-311539-7 • $16.00

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 20 JOURNALISM

Martin L. Gross David Cay Johnston George Lakoff f National Suicide f The Fine Print THE POLITICAL MIND How Washington Is Destroying How Big Companies Use “Plain A Cognitive Scientist’s Guide the American Dream from A to Z English” and Other Tricks to Rob You to Your Brain and Its Politics From the Alternative Minimum Tax to Zip Blind The cognitive scientist explains why Codes, Gross outlines the programs that Johnston turns his attention to the Americans vote against their own inter- have exploded financially, the laws that sneaky stipulations hidden in the fine ests and how Democrats will continue to had completely unintended consequenc- print of just about every contract and lose elections if they believe voters use es, and the scams perpetrated by legisla- government rule. The Fine Print is essen- an objective system of reasoning to make tors intent upon remaining in office no tial reading for anyone who wants to decisions. “No one has more brilliantly matter what the cost to the nation—and wrest power back from devious corpora- dissected conservative spin.”—The New its citizens. tions and end their long-standing con- York Times. Berkley • 352 pp. • 978-0-425-23137-1 • $15.00 sumer abuse. Penguin • 320 pp. • 978-0-14-311568-7 • $16.00 Portfolio • 304 pp. • 978-1-59184-358-0 • $27.95 Available January 2012 Thom Hartmann Also available: Perfectly Legal 978-1-59184-069-5; Joe McGinniss f Threshold Free Lunch 978-1-59184-248-4 THE SELLING OF THE PRESIDENT The Progressive Plan to Pull This classic account of the 1968 Nixon campaign provides insightful analysis of America Back from the Brink Kate Kelly “At last: a book that defines the problems the influence of advertising and public re- f Street Fighters of our current robber baron economy lations on the election process. “Fast- and presents solutions that integrate nat- The Last 72 Hours of Bear Stearns, paced, fascinating—and a bit frightening.” ural laws with the way we live, work, and the Toughest Firm on Wall Street —Time. shop.”—John Perkins, author of Confes- “It overstates nothing to call Kelly’s book Penguin • 272 pp. • 978-0-14-011240-5 • $16.00 sions of an Economic Hit Man. brilliantly reported, and her narrative is Plume • 288 pp. • 978-0-452-29630-5 • $16.00 grippingly propulsive and peopled with fascinatingly drawn characters.”—Los Angeles Times. Heidi Holland Portfolio • 256 pp. • 978-1-59184-318-4 • $16.00 f Dinner with Mugabe The Untold Story of a Freedom Fighter Who Became a Tyrant Holland’s incisive and timely investigation charts Mugabe’s gradual self-destruction and probes the mystery of Africa’s loyalty to one of its worst dicta- tors. “The most intimate portrait yet produced of Zimbabwe’s clever yet brutal leader.”—The Economist. Penguin • 284 pp. • 978-0-14-302618-1 • $16.00

Bethany McLean and Joe Nocera f All the Devils Are Here The Hidden History of the Financial Crisis “For those readers who have not im- Joel Kotkin mersed themselves in the murky tale of f The Next Hundred Million the way dubious housing finance became America in 2050 entangled with Wall Street’s casino cul- A visionary social thinker reveals how the ture, McLean and Nocera offer as legible addition of one hundred million Ameri- an overview as exists....They are particu- cans by midcentury will transform the larly strong in their examination of the way we live, work, and prosper. “Given American myth that every family de- the viral finger-pointing and hand-wring- serves to own a home.”—The New York ing over what’s seen as America’s decline Times. these days, Mr. Kotkin’s book provides a Portfolio • 416 pp. • 978-1-59184-438-9 • $17.00 timely and welcome antidote.”—The New Also available: The Smartest Guys in the Room, Hala Jaber York Times. “A useful counter to the lat- 978-1-59184-053-4 f The Flying Carpet est outbreak of gloom.”—The Economist. of Small Miracles Penguin • 320 pp. • 978-0-14-311881-7 • $16.00 Soledad O’Brien A Woman’s Fight to Save Two Orphans with Rose Marie Arce “A powerful, unforgettable memoir. Jaber f The Next Big Story paints heartbreaking portraits of children My Journey Through who have lost everything during the Iraq For instructions on requesting permission to the Land of Possibilities war, but also of the fearless, selfless jour- photocopy Penguin Group (USA) titles, for See page 17 nalists, doctors, and volunteers who work coursepacks and for general classroom use go at great risk to themselves to help these to: www.penguin.com/permissions or call the devastated people.”—Nahid Rachlin, au- Copyright Clearance Center at 978-750-8400. thor of Persian Girls. Riverhead • 288 pp. • 978-1-59448-466-7 • $15.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title JOURNALISM 21

John Perkins Frank Rich CONFESSIONS OF AN THE GREATEST STORY EVER SOLD ECONOMIC HIT MAN The Decline and Fall of Truth “Here are the real-life details—nasty, ma- from 9/11 to Katrina nipulative, plain evil—of international cor- “Builds a comprehensive picture of a porate skullduggery spun into a tale White House propaganda campaign to rivaling the darkest espionage thriller.”— bamboozle the public, smear critics, Greg Palast, author of The Best Democra- camouflage policy disasters and win the cy Money Can Buy. 2002 and 2004 elections through Plume • 280 pp. • 978-0-452-28708-2 • $16.00 trumped-up security anxieties.”—Pub- Also available: The Secret History of the American lishers Weekly. “A gripping, witty and Empire 978-0-452-28957-4 devastating indictment of President Bush’s reliance on public relations to market his Iraq and counterterrorism policies.”—The Washington Post. Penguin • 352 pp. • 978-0-14-311234-1 • $15.00 A New York Times, Washington Post, Los Angeles Times, and Chicago Tribune Best Book David Rohde and Kristen Mulvihill of the Year f A Rope and a Prayer A Kidnapping from Two Sides Thomas E. Ricks The compelling and insightful account of FIASCO a New York Times reporter’s abduction by the Taliban, and his wife’s struggle to The American Military Adventure free him. “A Rope and a Prayer is simulta- in Iraq, 2003 to 2005 neously a thrilling narrative, a brilliant “The title of this devastating new book look at the war in Afghanistan, a medita- about the American war in Iraq says it tion on journalism and a moving love sto- all....[This] volume gives the reader a lu- ry.”— Doris Kearns Goodwin. cid, tough-minded overview of this tragic Viking • 384 pp. • 978-0-670-02223-6 • $26.95 enterprise that stands apart from earlier Penguin • 384 pp. • 978-0-14-312005-6 • $16.00 assessments in terms of simple coher- Paperback available November 2011 David Plouffe ence and scope.”—The New York Times. f Penguin • 512 pp. • 978-0-14-303891-7 • $16.00 The Audacity to Win Pultizer Prize finalist Melissa Rossi How Obama Won and How Also available: The Gamble: General Petraeus and WHAT EVERY AMERICAN We Can Beat the Party the American Military Adventure in Iraq 978-0-14- SHOULD KNOW ABOUT 311691-2 of Limbaugh, Beck, and Palin THE REST OF THE WORLD “Plouffe gives readers a visceral sense of A handy guide to political science, cur- the campaign from an insider’s point of Jason Riley rent events, foreign affairs, and history. view....A detailed and revealing ac- LET THEM IN Contains straightforward explanations, count.”—The New York Times. The Case for Open Borders cross-referenced entries, pronunciation Penguin • 400 pp. • 978-0-14-311808-4 • $16.00 A conservative Wall Street Journal editor guides, illustrations, and maps. “Recom- provides a concise, measured argument mended for every literate and thinking Sheldon Rampton and John Stauber for increased immigration based on the American citizen.”—Kliatt. WEAPONS OF MASS DECEPTION substantial economic benefits immi- Plume • 400 pp. • 978-0-452-28405-0 • $16.00 The Uses of Propaganda grants provide to the United States. in Bush’s War on Iraq Gotham • 256 pp. • 978-1-59240-431-5 • $14.00 Tarcher • 256 pp. • 978-1-58542-276-0 • $11.95 See also: Trust Us, We’re Experts! page 7 Geraldo Rivera f The Great Progression Ahmed Rashid How Hispanics Will Lead America DESCENT INTO CHAOS to a New Era of Prosperity The U.S. and the Disaster in Pakistan, In candid and revealing interviews with Afghanistan, and Central Asia prominent Hispanics from Secretary of “Should be required reading....A devas- the Interior Ken Salazar to Los Angeles tating analysis of the disintegration of Mayor Antonio Villaraigosa, Rivera pres- neighbouring Pakistan into a haven for ents a fascinating look at the impact His- terrorists and Islamist extremists, con- panics are making on the social, doned and even actively encouraged by economic, and political history of the that country’s...military intelligence ser- United States. vice.”—The Financial Times. “This is a Celebra • 288 pp. • 978-0-451-23138-3 • $15.00 powerful and important book which I will HIS PANIC assign to my students at the first oppor- Why Americans Fear tunity.”—Daniel White, Wilkes Honors Hispanics in the U.S. Arundhati Roy College. The veteran journalist places the issue of f Walking with the Comrades Penguin • 560 pp. • 978-0-14-311557-1 • $18.00 illegal immigration in a historic context, Roy draws on her unprecedented access dispelling the myth that we are facing an to a little-known rebel movement in India unprecedented crisis. to pen a searing frontline exposé of bru- Celebra • 288 pp. • 978-0-451-22609-9 • $15.00 tal government repression. “[A] brilliant piece of reportage.”—The Guardian (UK). Penguin • 240 pp. • 978-0-14-312059-9 • $15.00 Available November 2011

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 22 JOURNALISM

Rick Sanchez Mark Kramer & Wendy Call, editors f Conventional Idiocy WRITING FOR THE MEDIA TELLING TRUE STORIES Why the New America A Nonfiction Writers’ Guide Is Sick of Old Politics William E. Blundell from the Nieman Foundation As the first national news anchor to com- THE ART AND CRAFT at Harvard University bine traditional network news with the OF FEATURE WRITING More than fifty acclaimed journalists of- power of social-networking tools like fer their hard-earned insights on creative The Wall Street Journal Guide Twitter, MySpace, and Facebook, CNN’s writing in this compilation mined from This step-by-step guide covers all as- Rick Sanchez doesn’t just talk to Ameri- five years’ worth of Nieman conferences. pects of feature writing from finding cans—he hears directly from them, unfil- In more than ninety essays, the writers, ideas and choosing leads to deciding tered, every day. Here he shares what including dozens of Pulitzer Prize win- when to quote and self-edit. Americans are really thinking. ners, take the reader from story idea Plume • 272 pp. • 978-0-452-26158-7 • $14.95 Celebra • 272 pp. • 978-0-451-23139-0 • $24.95 through publication. Includes original contributions from Nora Ephron, Tom Andrew Ross Sorkin Dorothea Brande Wolfe, Susan Orlean, Gay Talese, Malcolm f Too Big to Fail BECOMING A WRITER Gladwell, and others. Foreword by John Gardner Plume • 352 pp. • 978-0-452-28755-6 • $16.00 The Inside Story of How Wall Street Includes chapters such as “Harnessing and Washington Fought to Save the the Unconscious” and “The Source of Financial System—and Themselves Originality.” Sorkin—a New York Times columnist and Tarcher • 192 pp. • 978-0-87477-164-0 • $12.95 one of the country’s most respected financial reporters—delivers the first definitive blow-by-blow account of the Scott Edelstein epochal economic crisis that brought the 100 THINGS EVERY world to the brink. “Sorkin’s prodigious WRITER NEEDS TO KNOW reporting and lively writing put the read- Perigee • 256 pp. • 978-0-399-52508-7 • $14.95 er in the room for some of the biggest- dollar conference calls in history....Sorkin skillfully captures the raucous enthusiasm and riotous greed that fueled this rational irrationality.”—The New York Times Book Review. Penguin • 640 pp. • 978-0-14-312027-8 • $18.00 A Loeb Award Winner; 2010 Shortlist for the Financial Times and Goldman Sachs Business Book of the Year Betsy Lerner f THE FOREST FOR THE TREES An Editor’s Advice to Writers Revised and Updated for the 21st Century “Remarkably generous about inviting writers behind the editorial curtain, she sings like a canary the trade secrets of editors and agents, offering solid, insider advice on every step of the publishing process.”—Chicago Tribune. Jon Franklin Riverhead • 304 pp. • 978-1-59448-483-4 • $16.00 WRITING FOR STORY Craft Secrets of Dramatic Nonfiction by a Two-Time Pulitzer Prize Winner Gary Provost “An impressive introduction to a difficult 100 WAYS TO IMPROVE subject, done with disarming candor.”— YOUR WRITING Kirkus Reviews. Signet • 176 pp. • 978-0-451-62721-6 • $6.99 Plume • 288 pp. • 978-0-452-27295-8 • $15.00 Join Penguin Group (USA) Inc.’s James B. Stewart Sam Horn College Faculty Information f Tangled Webs POP! Service for personal assistance in selecting books for college How False Statements Create the Perfect Pitch, Title, courses. See the back of the Are Undermining America: and Tagline for Anything catalog for more information, From Martha Stewart to Bernie Madoff “One of the keys to attracting media cov- or go to: www.penguin.com/facinfo Explores in vivid detail the consequences erage is to have intriguing, memorable of the perjury epidemic that has swept sound-bites that grab the attention of our country, undermining the very foun- broadcast reporters and producers. This dation of our courts. book is filled with specific, innovative Penguin Press • 352 pp. • 978-1-59420-269-8 • $27.95 ways you can craft pitches that do just Penguin • 496 pp. • 978-0-14-312057-5 • $17.00 that.”—Jacqueline Deval, author of Publi- Paperback available April 2012 cize Your Book! Perigee • 256 pp. • 978-0-399-53361-7 • $14.95 www.penguinspeakersbureau.com For all inquiries, including speakers’ fees and availability, email [email protected]

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title RADIO, TELEVISION, MUSIC & FILM 23

Nelson George Radio, Television, HIP-HOP AMERICA “Weaves commentary and reporting into an immensely readable survey of rap and Music & Film its wide cultural impact.”—Philadelphia Inquirer. Penguin • 240 pp. • 978-0-14-303515-2 • $15.00 Frank Barron National Book Critics Circle Award finalist CREATORS ON CREATING Also available: City Kid 978-0-452-29604-6, New Consciousness Reader Post-Soul Nation 978-0-14-303447-6, The Death of Tarcher • 256 pp. • 978-0-874-77854-0 • $15.95 Rhythm & Blues 978-0-14-200408-1

Nelson George and Alan Leeds, editors THE JAMES BROWN READER Fifty Years of Writing about the Godfather of Soul Daniel J. Levitin The first comprehensive collection of writings about the man who transformed THIS IS YOUR BRAIN ON MUSIC American music. The Science of a Human Obsession Plume • 400 pp. • 978-0-452-28946-8 • $17.00 “By tracing music’s deep ties to memory, Levitin helps quantify some of music’s magic without breaking its spell.”—Los Tom Grimm and Michele Grimm Angeles Times Book Review. “Endlessly THE BASIC BOOK OF PHOTOGRAPHY stimulating, a marvelous overview.”—Oli- Fifth Edition ver Sacks. “A thoroughly excellent resource.”—Mid- Plume • 336 pp. • 978-0-452-28852-2 • $15.00 west Book Review. Plume • 672 pp. • 978-0-452-28425-8 • $25.00 THE WORLD IN SIX SONGS How the Musical Brain Bill Carter Created Human Nature f The War for Late Night Shows how the brain evolved to listen to When Leno Went Early music in six fundamental forms—for and Television Went Crazy knowledge, friendship, ceremony, joy, A dramatic account of the politics and comfort, and love. “Levitin’s tour through personalities behind NBC’s calamitous the neuroscience of music both teaches attempt to reinvent late-night television. and entertains. He liberally mixes anec- “Carter presents an unexpectedly en- dotes from his own experiences in the grossing tale that should engage readers worlds of rock and roll and neuroscience with even the mildest interest in this lat- with thoughtful explanations of what est Hollywood battle of wills.”—The New makes music a unique mode of human York Times. communication.”—PsycCRITIQUES. Viking • 416 pp. • 978-0-670-02208-3 • $26.95 Plume • 368 pp. • 978-0-452-29548-3 • $16.00 Plume •432 pp. • 978-0-452-29749-4 • $16.00 Paperback available October 2011 Phillip Lopate, editor AMERICAN MOVIE CRITICS Dan Charnas From the Silents Until Now f The Big Payback “With his deep knowledge of the medi- Mark Harris The History of the Business of Hip-Hop um, Phillip Lopate provides a tour of a Provides a compelling, never-before PICTURES AT A REVOLUTION century of film and the splendid writing it seen, myth debunking view into the vic- Five Movies and the Birth has inspired.”—Roger Ebert. “This great, tories, defeats, corporate clashes, and of the New Hollywood illuminating companion...which features street battles along the 40-year road to The story behind the making of the five writings by great daily critics and writer- hip-hop’s dominance. movies nominated for Best Picture in ly giants like Edmund Wilson, Ralph Elli- NAL • 672 pp. •978-0-451-22929-8 • $24.95 1967—Guess Who’s Coming to Dinner, The son, and James Baldwin, is both a canon NAL • 672 pp. • 978-0-451-23478-0 • $16.00 Graduate, In the Heat of the Night, Doctor and a priceless greatest-hits sampler.”— Paperback available November 2011 Dolittle, and Bonnie and Clyde—and The Boston Globe. through them, the larger story of the cul- Library of America • 750 pp. Michael Davis tural revolution that transformed Holly- 978-1-59853-022-3 • $19.95 See also: Writing New York, page 17 STREET GANG wood and America, forever. “Both timeless and immediate, an intimate look at a high- The Complete History of Sesame Street wire creative process and a fresh take on Marking the 40th anniversary of the icon- Stephen Lowenstein, editor a seismic American moment.”—Julie Sal- ic TV show for children, Davis traces the MY FIRST MOVIE amon, author of The Devil’s Candy. 20 Celebrated Directors Talk evolution of the show through its ups Penguin • 496 pp. • 978-0-14-311503-8 • $17.00 (Elmo!) and downs (Nixon trying to cut about Their First Film off its funding) to reveal how it has “Full of inside information and sordid in- taught millions of children across many structions.”—Los Angeles Times. continents. Penguin • 496 pp. • 978-0-14-200220-9 • $16.00 Penguin • 384 pp. • 978-0-14-311663-9 • $17.00

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 24 RADIO, TELEVISION, MUSIC & FILM

Leonard Maltin Wendy McClure James Sullivan f Leonard Maltin’s f The Wilder Life THE HARDEST WORKING MAN 2012 Movie Guide My Adventures in the Lost World How James Brown Saved “Invaluable. Head and shoulders above of Little House on the Prairie the Soul of America the rest.”—The New York Times. “The best McClure retraces the pioneer journey of Foreword by Chuck D all-purpose video guide...the most up-to- the Ingalls family, and explores the story Tells the untold story of Brown’s historic date.”—The New York Daily News. from fact to fiction. Whether she’s churn- Boston Garden concert of 1968 in the Plume • 1,664 pp. • 978-0-452-29735-7 • $20.00 ing butter in her apartment or sitting in a hours after Martin Luther Kings, Jr.’s as- Signet • 1,664 pp. • 978-0-451-23447-6 • $9.99 replica log cabin, McClure is always in pur- sassination. Named the “Best Reference Book suit of “the Laura experience.” Along the Gotham • 256 pp. • 978-1-59240-490-2 • $15.00 of the Decade” by Film Comment way she comes to understand how Wild- Paperback available September 2011 er’s life and work have shaped our ideas about girlhood and the American West. Riverhead • 352 pp. • 978-1-59448-780-4 • $25.95

Errol Morris f Believing Is Seeing Observations on the Mysteries of Photography Academy Award-wining filmmaker Errol Morris investigates the hidden truths behind a series of documentary photographs. Penguin Press • 336 pp. • 978-1-59420-301-5 • $40.00 Available September 2011

Patrick Neate and Damian Platt f Culture Is Our Weapon Making Music and Changing Lives in John Szwed f David Mamet Rio de Janeiro Alan Lomax ON DIRECTING FILM Preface by Caetano Veloso The Man Who Recorded the World The remarkable life and times of the man Mamet demonstrates the multitude of Tells the story of Grupo Cultural AfroReg- who popularized American folk music tasks a director must undertake to fully gae, a Rio-based organization employing and created the science of song. “An in- communicate his message to the audi- music and an appreciation for black cul- formative, compelling, and magnificent ence. “Passion, clarity, commitment, in- ture to inspire residents of the favelas, or biography.”—San Francisco Chronicle. telligence—just what one would expect shatytowns, to resist the drugs that are Viking • 448 pp. • 978-0-670-02199-4 • $29.95 from Mamet.”—Sidney Lumet. ruining their neighborhoods. Penguin • 224 pp. • 978-0-14-311674-5 • $14.00 Penguin • 448 pp. • 978-0-14-312073-5 • $20.00 Penguin • 128 pp. • 978-0-14-012722-5 • $14.00 Paperback available January 2012

Robert Rodriguez Gary Marcus Krista Tippett REBEL WITHOUT A CREW f Guitar Zero f Or How a 23-Year-Old Filmmaker with Einstein’s God On Becoming Musical Conversations About Science On the eve of his fortieth birthday, a pro- $7,000 Became a Hollywood Player Plume • 304 pp. • 978-0-452-27187-6 • $16.00 and the Human Spirit fessor of no discernible musical talent Drawn from American Public Media’s learns to play the guitar and investigates program Speaking of Faith, the conversa- how anyone of any age might master a Jeffrey Scott tions in this illuminating book reach for a new skill. HOW TO WRITE FOR ANIMATION place too rarely explored in our ongoing Penguin Press • 288 pp. • 978-1-59420-317-6 • $25.95 “Writing for animation is both an art and exchange of ideas—the nexus of science Available January 2012 a discipline, and Jeffrey Scott is terrific at and spirituality. “Krista Tippett has a teaching others what he’s mastered him- knack for finding thinkers who tackle Greil Marcus self.”—Jeffrey Katzenberg, DreamWorks deep and important questions in a sober MYSTERY TRAIN SKG. but uninhibited fashion. The result is an Images of America in Rock ‘n’ Roll Overlook • 224 pp. • 978-1-58567-428-2 • $21.00 exhilarating exploration of the meaning Fifth Edition of it all.”—Robert Wright, author of The “Probably the best book ever written Evan S. Smith Evolution of God. about rock.”—Rolling Stone. WRITING TELEVISION SITCOMS Penguin • 272 pp. • 978-0-14-311677-6 • $16.00 Plume • 336 pp. • 978-0-452-28918-5 • $17.00 See also: Speaking of Faith, page 32 Revised and Expanded Edition With guidance from top sitcom producers and examples straight from the TV, Marie Winn this book can help anyone write, revise— THE PLUG-IN DRUG and sell—a script. Television, Computers, and Family Life Now you can E-MAIL your desk copy request to Perigee • 352 pp. • 978-0-399-53537-6 • $15.95 25th Anniversary Edition— Penguin Group (USA)’s Academic Marketing Completely Revised and Updated Department to save time: academic@penguin. “A thoughtful, lucid argument to the ef- com. Or FAX to: 212-366-2933. fect that television watching itself, rather than the contents of television programs, is what damages child development and family relations.”—The New Yorker. Penguin • 352 pp. • 978-0-14-200108-0 • $16.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title BUSINESS & ORGANIZATIONAL COMMUNICATION 25

Scott Bedbury and Philip Delves Broughton Business & Stephen Fenichell f The Art of the Sale A NEW BRAND WORLD Learning from the Masters Organizational 8 Principles for Achieving About the Business of Life Brand Leadership in the 21st Century A revelatory examination of the elusive Communication “This is an ‘anthology’ of great branding mix of talents that sparks successful sell- stories that is as entertaining as it is infor- ing and the essential role of sales in busi- mative.”—Business Book Review. “[Bed- ness, religion, romance, art, and every Max Anderson and Peter Escher bury is] perhaps the greatest brand other corner of human experience. Penguin Press • 320 pp. • 978-1-59420-332-9 • $27.95 The MBA Oath maven of our time.”—Tom Peters. Penguin • 240 pp. • 978-0-14-200190-5 • $16.00 Available April 2012 Setting a Higher Standard for Business Leaders AHEAD OF THE CURVE In early 2009, Anderson, Escher, and a Two Years at Harvard Business School team of Harvard Business School stu- A student’s-eye-view of the institution dents created the MBA oath, leading to that has made American business what it thousands of graduating MBAs pledging is today. to conduct themselves with honesty and Penguin • 304 pp. • 978-0-14-311543-4 • $16.00 integrity. This book provides not only a strong case for why the MBA Oath is nec- Mihaly Csikszentmihalyi essary, but also examples of how it can GOOD BUSINESS be applied in the real world. Leadership, Flow, and Portfolio • 288 pp. • 978-1-59184-335-1 • $24.95 the Making of Meaning “This is the foundation book for the psychology of well-being and achieve- ment.”—Peter Drucker. Penguin • 256 pp. • 978-0-14-200409-8 • $16.00

Lori Culwell f Scott Belsky Million Dollar Website f Making Ideas Happen Simple Steps to Help You Compete with the Big Boys— Overcoming the Obstacles Even on a Small Business Budget Between Vision and Reality Award-winning website consultant Cul- Belsky has spent six years studying the well demonstrates how to create a web- habits of creative people and teams that site that will increase sales and generate are especially productive. After inter- repeat customers on a small business viewing hundreds of successful creatives, budget. Not just another “graphic design he has compiled their most powerful— for the web” book, Culwell offers invalu- and often counterintuitive—practices. Portfolio • 256 pp. • 978-1-59184-312-2 • $25.95 able insider advice on what it takes to build a high-profile website, including Albert-László Barabási dozens of guidelines to avoid the pitfalls f Bursts Katharine Brooks, Ed.D. of bad usability. The Hidden Pattern Behind f You Majored in What? Prentice Hall Press • 288 pp. • 978-0-7352-0441-6 • $19.95 Everything We Do, From Your E-mail Mapping Your Path to Bloody Crusades from Chaos to Career Edward L. Deci with Richard Flaste “In Linked, Barabasi showed us how com- Offers a practical approach to reframing WHY WE DO WHAT WE DO plex networks unfold in space. In Bursts, experiences, discovering overlooked op- Understanding Self-Motivation he shows us how they unfold in time. portunities, and finding a true calling, re- Penguin • 240 pp. • 978-0-14-025526-3 • $15.00 Your life may look random to you, but ev- gardless of your undergraduate major or erything from your visits to a web page the state of the job market. “It’s crucial to to your visits to the doctor are predict- look at entering the workplace from a Sydney Finkelstein able, and happen in bursts.”—Clay Shirky, whole new perspective. This book helps WHY SMART EXECUTIVES FAIL author of Here Comes Everybody. any young person find a career that And What You Can Learn Plume • 320 pp. • 978-0-452-29718-0 • $16.00 fits.”—Julie Jansen, author ofI Don’t Know from Their Mistakes LINKED What I Want, but I Know It’s Not This. “A marvel—a jargon-free business book Plume • 320 pp. • 978-0-452-29600-8 • $15.00 How Everything Is Connected to based on serious research that offers Everything Else and What It Means for genuine insights with clarity and sometimes even wit.”— . Business, Science, and Everyday Life Todd G. Buchholz The Wall Street Journal Portfolio • 336 pp. • 978-1-59184-045-9 • $16.00 “Could alter the way we think about all of FROM HERE TO ECONOMY the networks that affect our lives.”—The A Short Cut to Economic Literacy New York Times. “A painless, even entertaining, way to Plume • 304 pp. • 978-0-452-28439-5 • $16.00 learn the basics.”—The New York Times. Plume • 288 pp. • 978-0-452-27482-2 • $17.00 Go to us.penguingroup.com/newsletters to sign up for the Penguin Classics Newsletter, to get all the latest information on new books for your courses.

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 26 BUSINESS & ORGANIZATIONAL COMMUNICATION

Charles Fishman Jeremy Gutsche THE WAL-MART EFFECT f Exploiting Chaos How the World’s Most Powerful 150 Ways to Spark Innovation Company Really Works—and How It’s During Times of Change Transforming the American Economy The hottest trend spotter in North Amer- “The best Wal-Mart exposé yet...as mea- ica reveals powerful strategies for thriv- sured by depth and breadth of research, ing in any economic climate. “A rousing writing style, and evenhanded treatment.”— battle cry for the kind of creative, risky The Denver Post. “Saunters through the in- thinking that is most needed in times of fluential economic ‘ecosystem’ that the change and disorder.”—Daniel H. Pink, discount chain represents with clarity, com- author of Drive. pelling nuance, and refreshing objectivi- Gotham • 272 pp. • 978-1-59240-507-7 • $20.00 ty.”—Christian Science Monitor. Penguin • 320 pp. • 978-0-14-303878-8 • $16.00 A Choice Outstanding Academic Title; 2nd Annual Financial Times and Goldman Sachs Business Book of the Year shortlist; an Economist Best Book of the Year Seth Godin f Linchpin Are You Indispensable? There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. Linch- pins are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom. Portfolio • 256 pp. • 978-1-59184-409-9 • $16.00

Mimi Goss f What is Your One Sentence? Tom Hayes and Michael S. Malone How to Be Heard in the f No Size Fits All Age of Short Attention Spans From Mass Marketing Master the one-sentence pitch. to Mass Handselling Prentice Hall Press • 192 pp. • 978-0-7352-0463-8 • $15.00 Drawing on many case studies, the au- Lisa Gansky Available April 2012 thors offer a new set of tools for a world f The Mesh where attention is harder than ever to capture, but even more lucrative to hold. Why the Future of Business Is Sharing Jay Greene They explain how to use social media for “Lisa Gansky makes a compelling case f Design Is How It Works a new kind of marketing—bottom-up infor the new competitive logic of sharing- How the Smartest Companies stead of top-down, personal rather than and shows how to build not just a single Turn Products into Icons public, subtle rather than full frontal. company, but an entire business ecosys- “Greene makes a persuasive case for re- Portfolio • 288 pp. • 978-1-59184-267-5 • $25.95 tem, around this concept. If you want to garding design as an essential compo- understand the future, and maybe even nent of the development process of any help create it, read this book.”—Daniel H. product, which must be attended to at all Arlie Hochschild with Anne Machung Pink, author of Drive. stages, not just at the end.”—Publishers THE SECOND SHIFT Portfolio • 256 pp. • 978-1-59184-371-9 • $25.95 Weekly. New Introduction by the author Portfolio • 256 pp. • 978-1-59184-430-3 • $15.00 Portfolio • 240 pp. • 978-1-59184-322-1 • $25.95 “No book analyzes the human impact of Paperback available March 2012 the work-family track for both sexes more perceptively than this important, Bruce Greenwald and Judd Kahn Jon Gertner provocative study of the dynamics of COMPETITION DEMYSTIFIED f The Idea Factory two-career couples.”—Newsday. A Radically SimplifiedA pproach Bell Labs and the Great Age Penguin • 352 pp. • 978-0-14-200292-6 • $16.00 to Business Strategy of American Innovation With a new Preface A sweeping history of Bell Labs that Jim Holthje “In the best of the strategy books now or highlights its unparalleled role as an incu- f soon to be in stores, [Greenwald] has The Power of Storytelling bator of innovation and birthplace of the proposed a fairly straightforward way to Captivate, Convince, or Convert century’s most influential technologies. think about strategy that makes the sub- Any Business Audience Using Penguin Press • 352 pp. • 978-1-59420-328-2 • $29.95 Stories from Top CEOs Available March 2012 ject substantially simpler.”—The New York Times. A guide to crafting unforgettable, atten- Portfolio • 416 pp. • 978-1-59184-180-7 • $18.00 tion-grabbing business communications Leslie T. Giblin —from speeches and letters to business HOW TO HAVE CONFIDENCE AND plans—using stories from the world’s top POWER IN DEALING WITH PEOPLE business leaders. Giblin explains the basic principles be- Prentice Hall Press • 320 pp. • 978-0-735-20460-7 • $17.00 hind human behavior so you can work Available December 2011 with human nature—not against it—to get what you want. Prentice Hall Press • 192 pp. • 978-0-1341-0671-7 • $13.95

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title BUSINESS & ORGANIZATIONAL COMMUNICATION 27

How to Say It® Series

Lena Claxton and Alison Woo Charles S. Jacobs HOW TO SAY IT®: f Management Rewired Why Feedback Doesn’t Work MARKETING WITH NEW MEDIA and Other Surprising Lessons A Guide to Promoting Your from the Latest Brain Science Small Business Using Website, “This is a lively and often likeably eccen- E-zines, Blogs, and Podcasts tric book that does a solid job of Foreword by Sandra Yancey, founder surveying some sensible management and CEO of eWomen Network Geoffrey James Provides business owners with the tools practices.”—Harvard Business Review. f How to Say It®: “The book is illuminating, thanks to the they need to effectively market their company to today’s ever-evolving online Business to Business Selling author’s fluent style and wide learning, A one-stop handbook with quick, action- which he wears lightly and brings to community. It also offers quick tips for generating website copy, articles, pod- able tips on business to business selling, bear usefully.”—Fortune Small Business. from one of the nation’s most widely “Armed with some startling scientific cast scripts, and blog posts. Prentice Hall Press • 224 pp. * 978-0-7352-0432-4 • $16.95 read experts. data...persuasive.”—Los Angeles Times. Prentice Hall Press • 256 pp. • 978-0-7352-0458-4 • $17.95 Portfolio • 224 pp. • 978-1-59184-337-5 • $16.00 Available December 2011 Jack Griffin f ® Spencer Johnson, M.D. How to Say It : Rosalie Maggio WHO MOVED MY CHEESE? Be Indispensable at Work HOW TO SAY IT®, Third Edition An Amazing Way to Deal With Winning Words and Strategies to Get Choice Words, Phrases, Sentence, Change in Your Work and in Your Life Noticed, Get Hired, and Get Ahead and Paragraphs for Every Situation Foreword by Kenneth Blanchard, Ph.D. A guide that shows readers how to not With more than fifty chapters covering “Johnson’s storytelling abilities and only remain employed while many are los- everything from business correspon- unique insights make this a rare book that ing their jobs, but prove themselves indis- dences to personal letters, this is the per- can be read and understood by everyone pensable to bosses, co-workers, and staff. fect desk reference for anyone who often Prentice Hall Press • 240 pp. • 978-0-7352-0454-6 • $17.95 who wants to succeed in these changing finds themselves struggling to find those times.”—Randy Harris, former Vice-Chair- perfect words. “Lucid, brisk, [and] sensi- f ® man, Merrill Lynch International. How To Say It ble.”—Carol A. Smith, Acting President of Putnam • 96 pp. • 978-0-399-14446-2 • $19.95 for First-Time Managers American Heritage. Winning Words and Strategies Perigee • 512 pp. • 978-0-7352-0437-9 • $16.95 O. Garfield Jones for Earning Your Team’s Confidence Covering everything from delegating, PARLIAMENTARY PROCEDURE planning and running meetings, and men- Phyllis Mindell, Ed.D. ® AT A GLANCE toring, to building a team and motivating HOW TO SAY IT FOR EXECUTIVES A unique, simplified, commonsense ap- subordinates, this is the perfect reference The Complete Guide to proach to rules for effective group leader- for anyone who wants to put their best Communicating for Leaders ship. Gives sound advice on chairmanship, foot forward as they climb the ranks. Prentice Hall Press • 320 pp. • 978-0-7352-0388-4 • $15.95 classification and precedence of motions, Prentice Hall Press • 256 pp. • 978-0-7352-0447-8 • $16.95 amendment, proper phraseology, adjourn- HOW TO SAY IT® FOR WOMEN ment procedure, questions of privilege, Communicating with Confidence and points of order, appeals, parliamentary Jim Hennig, Ph.D. ® Power Using the Language of Success strategy, nominations and elections, duties HOW TO SAY IT Prentice Hall Press • 320 pp. • 978-0-7352-0222-1 • $17.95 of the secretary, recording the minutes, and Negotiating to Win more. Based on Robert’s “Rules of Order.” Key Words, Phrases, and Strategies Penguin • 96 pp. • 978-0-14-015328-6 • $12.00 to Close the Deal and Build David Solie ® Lasting Relationships HOW TO SAY IT TO SENIORS Hennig argues that when people like you, Closing the Communication they are more willing to work with you, Gap with Our Elders are likely to concede more often and be- A geriatric psychology expert offers help come more sensitive to your needs. in removing the typical communication Prentice Hall Press • 176 pp. • 978-0-7352-0428-7 • $11.95 blocks we have with the elderly. Prentice Hall Press • 224 pp. • 978-0-7352-0380-8 • $15.95

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 28 BUSINESS & ORGANIZATIONAL COMMUNICATION

Jennifer Kaplan Paul Kurnit and Steve Lance f Greening Your Small Business f The Little Blue Book How to Improve Your Bottom Line, of Marketing Grow Your Brand, Satisfy Your Build a Killer Plan in Less Than a Day Customers—and Save the Planet Filled with easy-to-follow advice for busi- Addresses every aspect of going green, nesses large and small, the authors pres- from basics such as recycling, reducing ent a step-by-step guide to creating an waste, energy efficiency, and reducing actionable marketing plan—fast. the IT footprint, to more in-depth con- Portfolio • 288 pp. • 978-1-59184-305-4 • $21.95 cerns such as green marketing and communications, green business travel, and Randall Lane green employee benefits. The definitive f The Zeroes resource for those who want their small businesses to be cutting-edge, competi- My Misadventures in the Decade tive, profitable, and eco-conscious. Wall Street Went Insane Prentice Hall Press • 320 pp. • 978-0-735-20446-1 • $19.95 “If a hustling Candide had told the story of the Great Wall Street Meltdown, it might read something like this book— Lewis Maltby Guy Kawasaki a not-so-innocent’s chronicle of crafty f Can They Do That? Enchantment charlatans and vulpine finaglers who left Retaking Our Fundamental The Art of Changing Hearts, the hero dazed and diminished in the Rights in the Workplace Minds, and Actions bankruptcy of his dreams.”—The Wall An expose of the shocking ways that “Guy’s book captures the importance— Street Journal. companies invade employees’ privacy and the art—of believing in an idea that Portfolio • 368 pp. • 978-1-59184-329-0 • $27.95 and restrict their freedom. “Brilliantly lays delivers something entirely unique to the out the bitter truth: that the American customer. The power of a really good Dorothy Leeds workplace is a dictatorship where work- idea to transform the marketplace and ers have few, if any, rights.”—Barbara Eh- THE 7 POWERS OF QUESTIONS individual customer experiences is huge, renreich, author of Nickel and Dimed. and this book offers a wealth of insights Secrets to Successful Communication Portfolio • 288 pp. • 978-1-59184-282-8 • $25.95 to help businesses and entrepreneurs tap in Life and at Work “Gives us an entirely new way to turn an into that potential.”—Sir Richard Branson. Harold E. Meyer Portfolio • 240 pp. • 978-1-59184-379-5 • $26.95 ordinary conversation tool into a formi- dable ally.”—Michael R. Bloomberg. LIFETIME ENCYCLOPEDIA Berkley • 320 pp. • 978-0-399-52614-5 • $14.95 OF LETTERS Also available: Smart Questions 978-0-425-17659-7 Third Edition Includes a CD-ROM. Michael Lewis Prentice Hall Press • 512 pp. • 978-0-7352-0218-4 • $24.95 THE NEW NEW THING A Silicon Valley Story John G. Miller “May be to Silicon Valley what Pepys’s di- QBQ! ary was to 1660s London or Twain’s The Question Behind the Question™: Roughing It to the American West of the Practicing Personal Accountability last century.”—The New York Times. in Work and in Life Penguin • 288 pp. • 978-0-14-029646-4 • $16.00 A straightforward guide to eliminating blame, complaining, and procrastination Amber Mac through personal accountability. f Power Friending Putnam • 128 pp. • 978-0-399-15233-7 • $19.95 Demystifying Social Media to Grow Your Business Margot Morrell and In this compact yet thorough guide, Mac Stephanie Capparell Jonathan A. Knee, shows you how to effectively harness the SHACKLETON’S WAY Bruce C. Greenwald, and Ava Seave online world to grow your business. Leadership Lessons from f The Curse of the Mogul Portfolio • 256 pp. • 978-1-59184-328-3 • $24.95 the Great Antarctic Explorer What’s Wrong with the World’s Preface by Alexandra Shackleton Leading Media Companies Hugh MacLeod Draws on anecdotes, crew diaries, con- By rigorously examining individual media f Ignore Everybody temporary material, and interviews with businesses on their own terms, the au- And 39 Other Keys to Creativity some of today’s leaders. Readers will thors point out the difference between MacLeod’s acclaimed blog Gaping Void learn how to manage crises with limited judging a company by how many times its draws 1.5 million visitors a month, and his personnel and resources, how to create CEO is seen in Sun Valley and by whether ebook, How to Be Creative, has been order out of chaos, how to hire good it generates consistently superior profit- downloaded more than a million times. In workers, how to support and inspire em- ability. “Provides a sharp reminder of the Ignore Everybody, he expands his ployees to do their best, and how to lead importance of focusing on competitive thoughts about unleashing creativity in a by personal example. advantage and on the barriers that enable world that often thwarts it. Penguin • 256 pp. • 978-0-14-200236-0 • $15.00 it.”—The Wall Street Journal. Portfolio • 176 pp. • 978-1-59184-259-0 • $23.95 Portfolio • 320 pp. • 978-1-59184-390-0 • $17.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title BUSINESS & ORGANIZATIONAL COMMUNICATION 29

David Kord Murray Dan Roam f Borrowing Brilliance f The Back of the Napkin The Six Steps to Business Innovation Solving Problems and by Building on the Ideas of Others Selling Ideas with Pictures “An entertaining, easy-to-read romp Expanded Edition through the history of innovation, from The acclaimed bestseller about visual Gutenberg to the Google guys, plus a problem solving—now with more color, method that appears to actually work.”— bigger pictures, and additional content. Business Week. Portfolio • 304 pp. • 978-1-59184-306-1 • $28.95 Gotham • 304 pp. • 978-1-59240-580-0 • $16.00 f Unfolding the Napkin The Hands-On Method Joe Nocera for Solving Complex Problems f Good Guys and Bad Guys with Simple Pictures Behind the Scenes with the Saints and “With Unfolding the Napkin, Roam Scoundrels of American Business (and squeezes his four-day workshop into a Everything in Between) workbook so everyone can follow A fascinating collection of profiles by one along.”—USA Today. David Siegel of America’s leading business journalists. Portfolio • 320 pp. • 978-1-59184-319-1 • $20.00 f Pull “Nocera demystifies the world of busi- The Power of the Semantic Web ness with original thinking, brainy report- to Transform Your Business ing, and the ability to see around “Siegel offers visionary yet practical ad- corners.”—Slate. vice for understanding what it is and how Portfolio • 304 pp. • 978-1-59184-439-6 • $16.00 to build a business case going forward. It’s time for managers to learn what’s Daniel H. Pink coming and how to respond. Leave this book on the shelf at your own peril.”— THE ADVENTURES OF Dan Farberm, editor in chief, CNET News. JOHNNY BUNKO Portfolio • 288 pp. • 978-1-59184-277-4 • $27.95 The Last Career Guide You’ll Ever Need The first illustrated career guide for a new generation of job seekers, as told in Scott R. Singer with Mark Levine comic-book form. f How to Hit a Curveball Riverhead • 160 pp. • 978-1-59448-291-5 • $15.00 Confront and Overcome the Unexpected in Business f Drive Full of valuable advice and anecdotes The Surprising Truth About that can help anyone avoid striking out at What Motivates Us work (or at home) and maybe even turn See page 12 Jeff Ryan those surprising challenges into tremen- a WHOLE NEW MIND f Super Mario dous opportunities. Why Right-Brainers How Nintendo Conquered America Portfolio • 256 pp. • 978-1-59184-310-8 • $24.95 Will Rule the Future The saga of Mario, the portly plumber See page 12 who became the most successful fran- Steve Stoute chise in the history of gaming, has plot f The Tanning of America Jerry Porras, Stewart Emery, twists worthy of a video game. Jeff Ryan How Hip-Hop Created a Culture That shares the story of how this quintessen- and Mark Thompson Rewrote the Rules of the New Economy tially Japanese company found success The business marketing genius at the SUCCESS BUILT TO LAST in the American market. Lawsuits, Holly- Learn how some enduringly successful forefront of today’s entertainment mar- wood, die-hard fans, and face-offs with keting revolution helps corporate Ameri- people harvested their victories and fail- Sony and Microsoft are all part of the ures and found the courage to follow ca get hip to today’s new consumer—the drama. tan generation—by learning from hip- their passions. “You will find rich insights Portfolio •304 pp. • 978-1-59184-405-1 • $26.95 about how to make a life—not just a liv- hop and youth culture. “He is the conduit ing.”—Barry Z. Posner, Dean and Profes- between corporate America and rap and sor of Leadership, Santa Clara University. Susan Scott the streets—he speaks both languag- Plume • 288 pp. • 978-0-452-28870-6 • $15.00 FIERCE CONVERSATIONS es.”—Jay-Z. Achieving Success at Work and Gotham • 272 pp. • 978-1-59240-481-0 • $26.00 Eduardo Porter in Life, One Conversation at a Time f The Price of Everything Updated with New Material Sun-Tzu Foreword by Ken Blanchard THE ART OF WAR Solving the Mystery of Why We Pay “A life-affirming primer for moving us to- What We Do The Essential Translation ward the conversations we need to have of the Classic Book of Life “At a time of seemingly proliferating most.”—Doug Stone, coauthor of Difficult risks, though, Porter’s searching book is a Edited, Translated, and with Conversations. an Introduction by John Minford welcome reminder of the necessity of Berkley • 320 pp. • 978-0-425-19337-2 • $16.00 prudent decision making.”—The New Penguin Classics • 384 pp. • 978-0-14-043919-9 • $16.00 York Times Book Review. “Porter offers us a shiny new lens for understanding the relationships around us that we too often fail to see”—Harvard Business Review. Portfolio • 304 pp. • 978-1-59184-362-7 •$27.95

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 30 PERSUASIVE SPEECH & RHETORIC

John Dillon and Tania Gergel, Persuasive Speech translators THE GREEK SOPHISTS & Rhetoric Introduction and Notes by the translators Each chapter is organized around the Aristotle work of one character—Gorgias, Prodi- THE ART OF RHETORIC cus, Protagoras, and Antiphon, among Translated and Introduced others—and linking commentary, a by Hugh Lawson-Tancred chronological table, and a bibliography Aristotle’s rhetoric manual uncovers the are provided for each one. Penguin Classics • 464 pp. • 978-0-14-043689-1 • $16.00 very roots of persuasion itself. Penguin Classics • 304 pp. • 978-0-14-044510-7 • $15.00 Richard E. Edwards, Ph.D. Cesar Chavez COMPETITIVE DEBATE AN ORGANIZER’S TALE The Official Guide Don Tapscott and Alpha • 352 pp. • 978-1-59257-693-7 • $15.95 Speeches Anthony D. Williams Edited with an Introduction f Macrowikinomics by Ilan Stavans Don Gabor Rebooting Business and the World The first major collection of speeches WORDS THAT WIN Tapscott and Williams once again use and writings by the civil rights leader. What to Say to Get What You Want original research to provide vivid new ex- Penguin Classics • 224 pp. • 978-0-14-310526-8 • $16.00 Includes 5 secrets to sharpen one’s speak- amples of organizations that are success- ing style; 20 methods to be more charis- fully embracing the principles of matic; 5 rules to win an argument—and 8 wikinomics to change the world. “Takes Winston Churchill BLOOD, TOIL, TEARS AND SWEAT mistakes to avoid; 10 polite ways to say the art of mass collaboration and breaks “no”; 7 strategies to strengthen relation- it down to a science.”—Lazaro Campos, Famous Speeches Edited with an Introduction ships; and 9 tips for getting better service. CEO, Swift. Prentice Hall Press • 288 pp. • 978-0-7352-0342-6 • $15.95 Portfolio • 432 pp. • 978-1-59184-356-6 • $27.95 by David Cannadine Thirty-three crucial speeches illustrate WIKINOMICS how Churchill “mobilized the English lan- How Mass Collaboration guage, and sent it into battle.”—Edward Changes Everything R. Murrow. Expanded Edition Penguin Classics • 416 pp. • 978-0-14-144206-8 • $16.00 A new introduction and new chapter bol- sters “the best picture so far of the new world of enterprise, collaboration, inno- Thurston Clarke vation, and value creation...A breathtak- f Ask Not ing piece of work.”—Tom Peters. The Inauguration of John F. Kennedy Portfolio • 368 pp. • 9781591843672 • $17.00 and the Speech that Changed An Amazon.com Editor’s Pick; a Financial Times America and Goldman Sachs Business Book of the Year A narrative of Kennedy’s quest to create Award Finalist a speech that would distill American dreams and empower a new generation, John B. Thompson Ask Not is a beautifully detailed account f Merchants of Culture of the inauguration and the weeks pre- The Publishing Business ceding it. “With great—and often fascinating—detail, Clarke recounts how the in the Twenty-First Century Lucinda Holdforth Sociology professor Thompson charts inaugural address was fashioned....An el- f the publishing business’s transformation egant and literate celebration of one of Why Manners Matter since the 1960s. “All you need to know the past century’s pinnacles of literacy.”— What Confucius, Jefferson, and about the industry at a time of momen- Richmond Times-Dispatch. Jackie O Knew and You Should Too tous change”—Drake McFeely, chairman Penguin • 304 pp. • 978-0-14-311897-8 • $16.00 “The best I have seen on this subject in and president, W. W. Norton & Company. many years....Not to pay attention to a Plume • 336 pp. • 978-0-452-29772-2 • $16.00 Andrew Delbanco, editor book this thoughtful might even be con- Available April 2012 THE PORTABLE sidered unmannerly.”—Stephen L. Carter, Yale University. “This book doesn’t tell ABRAHAM LINCOLN you which fork to use when. It’s not a Sudhir Venkatesh Edited with a revised doorstop-sized guide to the abstrusities GANG LEADER FOR A DAY Introduction by the editor of etiquette. It’s a call for courtesy in a in- A Rogue Sociologist “Ought to be required reading for every terconnected world....[Holdforth] has Takes to the Streets student of American history and letters.”— something important to say here, and Dan T. Carter, Emory University. Features See page 10 she says it well.”—Minneapolis Star Tri- four new selections of Lincoln’s writing bune. and updated notes from the editor. Plume • 192 pp. • 978-0-452-29586-5 • $12.00 Rosamund Stone Zander Penguin Classics • 384 pp. • 978-0-14-310564-0 • $18.00 and Benjamin Zander THE ART OF POSSIBILITY Transforming Professional and Personal Life “As applicable in the workplace as in an intimate relationship.”—The Boston Globe. Penguin • 224 pp. • 978-0-14-200110-3 • $15.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title PERSUASIVE SPEECH & REHETORIC 31

Negotiation Skills

Sandra A. Crowe William Ury SINCE STRANGLING THE THIRD SIDE ISN’T AN OPTION Why We Fight and How We Can Stop Dealing with Difficult People—Common “Extremely pertinent in today’s conten- Problems and Uncommon Solutions tious world.”—Stephen R. Covey. “Ury has “Even good relationships are often chal- a remarkable ability to get to the heart of lenging, but difficult ones can be a night- a dispute and find simple but innovative mare. This book offers advice and ways to resolve it.”—President Jimmy insights to help you stay sane while deal- Carter. ing with people who drive you crazy.”— Penguin • 272 pp. • 978-0-14-029634-1 • $16.00 Barbara D Angelis, Ph.D., author of Are You the One for Me? G. Richard Shell and Mario Moussa Prentice Hall Press • 288 pp. • 978-0-399-52540-7 • $14.95 THE ART OF WOO Using Strategic Persuasion Roger Dawson to Sell Your Ideas SECRETS OF POWER PERSUASION “Shell and Moussa have done something Everything You’ll Ever Need to remarkable here, turning a mysterious, Get Anything You’ll Ever Want intuitive art into a clear, systematic sci- This guide to achieving one’s personal ence.”—Robert B. Cialdini, author of Influ- and professional goals teaches readers ence. how to develop charisma, nurture a sense Roger Fisher and Daniel Shapiro Penguin • 320 pp. • 978-0-14-311404-8 • $16.00 of humor, build credibility, and develop BEYOND REASON BARGAINING FOR ADVANTAGE likeability. Using Emotions as You Negotiate Negotiation Strategies Prentice Hall Press • 320 pp. • 978-0-7352-0286-3 • $15.95 Fisher and Shapiro show readers how to for Reasonable People use emotions to turn a disagreement into “Essential reading for executives who ne- Roger Fisher, William Ury, an opportunity for mutual gain. “A must- gotiate themselves or who manage those and Bruce Patton of the read for anyone who negotiates, which is who do. Provides a powerful framework to say for all of us.”—Elena Kagan, Su- Harvard Negotiation Project for understanding negotiation situa- preme Court Justice. tions...Perhaps best of all, Shell’s book is f Getting to Yes Penguin • 256 pp. • 978-0-14-303778-1 • $15.00 Updated and Revised Third Edition fun to read.”—Efrem Zimbalist III, CFO, A concise, step-by-step, proven strategy Times Mirror Company. for coming to mutually acceptable agree- Chris St. Hilaire with Lynette Padwa Penguin • 304 pp. • 978-0-14-303697-1 • $16.00 ments in every sort of conflict. “By far the f 27 Powers of Persuasion best thing I’ve ever read about negotia- Simple Strategies to Seduce Douglas Stone, Bruce Patton, tion.”—John Kenneth Galbraith. Audiences and Win Allies and Sheila Heen of the Penguin • 240 pp. • 978-0-14-311875-6 • $16.00 Drawing on the techniques St. Hilaire per- Harvard Negotiation Project Named #1 Essential Pop Business Book by fected while working with chief figures in DIFFICULT CONVERSATIONS Today’s Librarian the major communications disciplines— How to Discuss What Matters Most politics, marketing, journalism, and the 10th Anniversary Edition law—27 Powers of Persuasion provides Roger Fisher and Danny Ertel Foreword by Roger Fisher practical strategies that have helped his GETTING READY TO NEGOTIATE Members of the Harvard Negotiation clients win multimillion-dollar court cases The Getting to Yes Workbook Project—who wrote Getting to Yes— and major political campaigns for the This companion volume presents case stud- demonstrate how to handle the most dif- past eighteen years. ies, charts, and worksheets for blueprinting ficult conversations with confidence and Prentice Hall Press • 240 pp. • 978-0-7352-0451-5 • $25.00 a personalized negotiating strategy. Prentice Hall Press • 240 pp. • 978-0-7352-0459-1 • $15.00 skill. “Blend[s] a daunting array of disci- Penguin • 224 pp. • 978-0-14-023531-9 • $16.00 Paperback available September 2011 plines into highly readable and practical BEYOND MACHIAVELLI advice.”—Booklist. Penguin • 288 pp. • 978-0-14-311844-2 • $16.00 Tools for Coping with Conflict Lisa Earle McLeod Penguin • 160 pp. • 978-0-14-024522-6 • $14.00 f The Triangle of Truth Dudley Weeks, Ph.D. The Surprisingly Simple Secret to Roger Fisher and Scott Brown Resolving ConflictsL arge and Small THE EIGHT ESSENTIAL STEPS GETTING TOGETHER This engaging and eye-opening book TO CONFLICT RESOLUTION Building Relationships presents a bold model for rising above Preserving Relationships at Work, as We Negotiate either/or thinking, recasting the debate at Home, and in the Community A practical, straightforward approach to on everything from sex and politics to A world-renowned mediator presents the long-range problem of sustaining re- business and religion. “A paradigm shift tested methods for resolving stubborn lationships that can deal with difficulties that has the power to change every- differences of opinion and for finding as they arise. thing.”—Marshall Goldsmith, author of lasting solutions in long-term relation- Penguin • 240 pp. • 978-0-14-012638-9 • $15.00 What Go You Here Won’t Get You There. ships—at work and at home. Perigee • 240 pp. • 978-0-399-53643-4 • $13.95 Tarcher • 304 pp. • 978-0-874-77751-2 • $14.95

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 32 PERSUASIVE SPEECH & RHETORIC

Garrison Keillor Robert V. Remini and Terry Golway GOOD POEMS FELLOW CITIZENS “Keillor...selected the poems for being The Penguin Book of memorable as well as recitable. It is as- U.S. Presidential Inaugural Addresses tonishing how sound his judgment is.”— Edited with an Introduction and Booklist. “The range of poets is wide, the Commentaries by Robert V. Remini tone is unpretentious, and the poems are and Terry Golway all good.”—San Francisco Chronicle. A collection of all fifty-five American Penguin • 504 pp. • 978-0-14-200344-2 • $18.00 presidential inaugural addresses with historical background for each. Includes John F. Kennedy’s “Ask not what your country can do for you” and Franklin D. Roosevelt’s “The only thing we have to fear is fear itself.” Penguin • 448 pp. • 978-0-14-311453-6 • $16.00

Michael Maslansky with Scott West, Carl Sagan Gary DeMoss, and David Saylor THE VARIETIES OF f The Language of Trust SCIENTIFIC EXPERIENCE Selling Ideas in a World of Skeptics A Personal View of the Search for God An essential guide for salespeople, cor- Edited by Ann Druyan porate communicators, managers, mar- Sagan discusses his views on topics rang- keters and advocates who must ing from manic depression and the possi- communicate with their audience honest- bly chemical nature of transcendence to ly and authentically. “Maslansky has writ- creationism and so-called intelligent de- ten the ultimate guide to winning trust in sign, to the likelihood of intelligent life on a world that has lost it. He writes with wit, other planets. Abraham Lincoln wisdom, and a commendable absence of Penguin • 304 pp. • 978-0-14-311262-4 • $18.00 f Lincoln on the Civil War jargon.”—Lord Gould, former strategy ad- Selected Speeches visor to Prime Minister Tony Blair. Ruth Sawyer Prentice Hall Press • 288 pp. • 978-0-735-20456-0 • $16.00 This well-rounded selection of Abraham THE WAY OF THE STORYTELLER Lincoln’s finest speeches presents a his- First published in 1942, this classic work torical arc marking periods of the Civil Penelope Murray and T. S. Dorsch, is unique in its blend of literary history, War; crisis, outbreak, escalation, victory, translators criticism, analysis, personal anecdote, and Reconstruction. and how-to instructions. Penguin • 128 pp. • 9780143119708 • $13.00 CLASSICAL LITERARY CRITICISM Introduction and Notes Penguin • 352 pp. • 978-0-14-004436-2 • $16.00 by Penelope Murray Brian MacArthur, editor Includes Plato’s Ion and Republic, Chap- Krista Tippett THE PENGUIN BOOK ters 2–3 and 10; Aristotle’s Poetics; Hor- SPEAKING OF FAITH OF HISTORIC SPEECHES ace’s The Art of Poetry; Longinus’s On Why Religion Matters— . More than 160 of the great speeches that the Sublime and How to Talk About It Penguin Classics • 256 pp. • 978-0-14-044651-7 • $13.00 have changed the world. “Tippett is a master of nuance for whom Penguin • 528 pp. • 978-0-14-017619-3 • $17.00 the great questions of belief transcend Barack Obama the simple answers that modern religion THE PENGUIN BOOK OF f The Inaugural Address, 2009 too often supplies. This is a vision of faith TWENTIETH-CENTURY SPEECHES Together with Abraham Lincoln’s First as a grand and unifying struggle with the Revised Edition and Second Inaugural Addresses, The very nature of being...Her arguments More than 140 of the great speeches that Gettysburg Address, and Ralph Waldo should move the secularist and the dog- shaped the century. Emerson’s Self-Reliance. matist alike to a new vision of peace.”— Penguin • 560 pp. • 978-0-14-028500-0 • $17.00 Penguin • 112 pp. • 978-0-14-311642-4 • $12.00 Andrew Solomon. Penguin • 256 pp. • 978-0-14-311318-8 • $15.00 See also: Einstein’s God, page 24 Karl Marx George Orwell EARLY WRITINGS WHY I WRITE Translated by Rodney Livingstone Penguin Great Ideas Series Voltaire and Gregor Benton Penguin • 128 pp. • 978-0-14-303635-7 • $10.00 CANDIDE Introduction by Lucio Colletti Or, Optimism Marx was barely 25 when he produced Plato Translated by Theo Cuffe this rich body of work, which includes Introduction by Michael Wood Economic and Philosophical Manuscripts THE LAST DAYS OF SOCRATES Controversial and entertaining, Candide and On the Jewish Question. Translated with an Introduction and is a book that is relevant today in our Penguin Classics • 464 pp. • 978-0-14-044574-9 • $17.00 Notes by Christopher Rowe world pervaded by—as Candide would See also: Dispatches for the New York Tribune, A new translation of Plato’s four-part di- page 17 say—”the mania for insisting that all is alogue that eulogizes the genius of his well when all is by no means well.” Deluxe mentor Socrates. In four superb dia- Edition. logues, Plato provides the classic ac- Penguin Classics • 160 pp. • 978-0-14-303942-6 • $13.00 count of his trial and death. Penguin Classics • 256 pp. • 978-0-14-045549-6 • $14.00 Candide, Or Optimism Also available: The Last Days of Socrates, Trans. Translated by Theo Cuffe Hugh Tredennick, 978-0-14-044928-0 Introduction by Michael Wood Black spine edition Penguin Classics • 208 pp. • 978-0-14-045510-6 • $12.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title LANGUAGE & SOCIETY 33

Catherine Blyth Language & Society f The Art of Conversation A Guided Tour of a Neglected Pleasure A wide-ranging, exhortatory look at the pleasures of great conversation, including strategies for how to bring it about, from the witty pen of an Englishwoman wise in its ways. Blyth eloquently points out the sorry state of disrepair that conversation has fallen into—and then, taking examples from history, literature, philosophy, anthropology, and popular culture, she gives us the tools to rebuild. “Take the wittiest, most spellbinding dinner companion and put her between Max Weber book covers; that’s The Art of Conversa- tion by Catherine Blyth.”—Margaret THE PROTESTANT ETHIC AND Shepherd, author of The Art of Civilized THE “SPIRIT” OF CAPITALISM Conversation. and Other Writings Gotham • 304 pp. • 978-1-59240-497-1 • $15.00 Edited and Translated with an Introduction and Notes by Alexander Aciman Peter Baehr and Gordon C. Wells and Emmett L. Rensin David Crystal The first English translation of the 1905 f Twitterature HOW LANGUAGE WORKS German text and the first volume to in- The World’s Greatest Books How Babies Babble, Words Change clude Weber’s unexpurgated responses in Twenty Tweets or Less Meaning, and Languages Live or Die to his critics, which reveal important de- A hipster’s Cliffs Notes to Cliffs Notes, “[Crystal] succeeds again and again with velopments in his argument. Twitterature gives you the means to ac- clarity, wit, and enthusiasm….A marvel- Penguin Classics • 464 pp. • 978-0-14-043921-2 • $17.00 quire the essence of the classics—in 140 ous ride.”—The New York Times. characters or less—without the burden of Avery • 512 pp. • 978-1-58333-291-7 • $17.95 See also: By Hook or By Crook, page 36 Cornel West hours spent reading. DEMOCRACY MATTERS Penguin • 160 pp. • 978-0-14-311732-2 • $12.00 THE STORIES OF ENGLISH Winning the Fight Against Imperialism “Simply the best introductory history of West delivers a bold and eloquent call for Julian Baggini the English language family that we have. the deepening of democracy both at f The Duck That The plan of the book is ingenious, the home and abroad in this threatening writing lively, the exposition clear, and Won the Lottery the scholarly standard uncompromising- post-9/11 age of imperial overreach and 100 New Experiments for fundamentalist rage. “Uncompromising ly high.”—J. M. Coetzee. the Armchair Philosopher Overlook • 608 pp. • 978-1-58567-719-1 • $15.95 and unconventional.”—Newsweek. “West Baggini provides a rapid-fire selection is the preeminent African American intel- of short, stimulating, and entertaining lectual of our generation.”—Henry Louis quotes from a wide range of famous peo- Stefan Fatsis Gates, Jr. ple in politics, the media, and enter- WORD FREAK Penguin • 256 pp. • 978-0-14-303583-1 • $15.00 tainment, including Donald Rumsfeld, Heartbreak, Triumph, Genius, Emma Thompson, Tony Blair, Bill Clinton, and Obsession in the World of Ted Widmer, editor and Chris Martin. Each entry takes as its Competitive Scrabble Players AMERICAN SPEECHES starting point an example of highly ques- “An engrossing, inside look at the strange Part 1: Political Oratory From tionable—though oddly persuasive—rea- and rarefied world of competitive Scrab- the Revolution to the Civil War soning from a broad variety of subjects. ble. It’s a pleasure to experience vicari- Library of America • 850 pp. Plume • 336 pp. • 978-0-452-29541-4 • $15.00 ously a level of play that I’ll never 978-1-931082-97-6 • $35.00 achieve!”—Will Shortz, New York Times Part 2: Political Oratory From Laurie Bauer and Peter Trudgill, crossword editor. Penguin • 384 pp. • 978-0-14-200226-1 • $16.00 Abraham Lincoln to Bill Clinton editors Library of America • 875 pp. A New York Times Notable Book 978-1-931082-98-3 • $35.00 LANGUAGE MYTHS Also available: A Few Seconds of Panic From accents to politics, this fascinating 978-0-14-311547-2 collection of essays from today’s leading Mary Wollstonecraft linguists uncovers the many misconcep- Stephen Fry A VINDICATION OF tions we hold about language. THE ODE LESS TRAVELLED THE RIGHTS OF WOMAN Penguin • 208 pp. • 978-0-14-026023-6 • $15.00 Unlocking the Poet Within Edited with a revised Introduction “At once idiosyncratic and thoroughly tra- and Notes by Miriam Brody This fully revised edition of the earliest and ditional—it’s filled with quips, quirks and various Fry-isms, yet still manages to be a strongest arguments for female equality Join Penguin Group (USA) Inc.’s smart, comprehensive guide to proso- includes a revised introduction, updated College Faculty Information dy.”— . suggestions for further reading, and a new Service for personal assistance The New York Times Book Review chronology and explanatory notes. in selecting books for college “Fry understands the saving role that hu- Penguin Classics • 352 pp. • 978-0-14-144125-2 • $11.00 courses. See the back of the mor can play in any discussion of poetry’s catalog for more information, mechanics.”—The Wall Street Journal. or go to: www.penguin.com/facinfo Gotham • 368 pp. • 978-1-592-40311-0 • $15.00 A New York Public Library Book for the Teen Age

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 34 LANGUAGE & SOCIETY

Geoffrey Hughes Joshua Kendall Joseph LeDoux SWEARING THE MAN WHO MADE LISTS SYNAPTIC SELF A Social History of Foul Language, Love, Death, Madness, and the How Our Brains Become Who We Are Oaths, and Profanity in English Creation of Roget’s Thesaurus “A brilliant manifesto at the cutting edge Tracing the history of this intriguing cul- “Kendall tells the story of a bizarre and of psychology’s evolution into a brain tural phenomenon from its Anglo-Saxon obsessive character [Mark Roget] who science.”—Daniel Goleman. “A clear, up- traditions and those of the Middle Ages, came to rely upon words as companions, to-date, and impressively fair-minded through Shakespeare, the Enlighten- and who made an unmistakable impact account of what neuroscience has estab- ment, and the Victorian Era to various on our culture.”—Michael Weinreb, au- lished about human nature.”—Howard current trends, Geoffrey Hughes explores thor of The Kings of New York. Gardner. 67 line drawings. a fascinating, little-discussed, yet irre- Berkley • 320 pp. • 978-0-425-22589-9 • $16.00 Penguin • 416 pp. • 978-0-14-200178-3 • $17.00 pressible part of our linguistic heritage. American Psychological Association’s Eleanor Maccoby Prize “An erudite text, fascinating and informa- Christine Kenneally tive in its wide historical scope. Besides THE FIRST WORD being a valuable read for any student of Robert McCrum, William Cran, language, it is enormously entertain- The Search for the Origins of Language “A clear and splendidly written account and Robert MacNeil ing.”—The Times (London). THE STORY OF ENGLISH Penguin • 304 pp. • 978-0-14-026707-5 • $16.00 of a new field of research on a central question about the human species.”— Third Revised Edition Steven Pinker, author of The Blank Slate. New Introduction by Robert McCrum Penguin • 368 pp. • 978-0-14-311374-4 • $16.00 “A first-rate introduction to one of the A Los Angeles Times Book Awards finalist most fascinating of subjects.”—The New York Times. “Rarely has the English language been scanned so brightly and broadly in a single volume.”—San Fran- cisco Chronicle. 29 b/w maps. Reading Penguin • 496 pp. • 978-0-14-200231-5 • $17.00

Stanislas Dehaene Ammon Shea f Reading in the Brain READING THE OED The New Science of How We Read One Man, One Year, 21,730 Pages A world authority on the subject of read- For the 80th anniversary of the Oxford ing, Dehaene explores every aspect of English Dictionary, the author conducts an this human invention, from its origins to intimate tour of the lexicographic treasure, its neural underpinnings. “Brings togeth- highlighting its most delightful and ob- er the cognitive, the cultural, and the scure gems. “Shea has walked the wild- neurological in an elegant, compelling wood of our gnarled, ancient speech and narrative. A revelatory work.”—Oliver returned singing incomprehensible sounds Sacks, M. D. in a language that turns out to be our Penguin • 400 pp. • 978-0-14-311805-3 • $16.00 own.”—The New York Times Book Review. A Washington Post Best Science Book of the Year Perigee • 256 pp. • 978-0-399-53505-5 • $13.95

Robert B. Downs Jim Trelease BOOKS THAT CHANGED THE WORLD THE READ-ALOUD HANDBOOK John McWhorter Revised Edition Sixth Edition f What Language Is Examines important works from ancient Trelease’s classic work details the link be- times to the 20th century. Notes, index. tween reading aloud and imagination, And What It Isn’t Signet Classics • 352 pp. • 978-0-451-52928-2 • $7.95 the pitfalls of the superchild syndrome, and What It Could Be how to wean children from television, Renowned linguist McWhorter celebrates and the relationship between reading the history and curiosities of languages Alberto Manguel around the world and smashes our as- THE HISTORY OF READING aloud and reading development. Includes a new chapter on important lessons from sumptions about “correct” grammar. “An erudite yet entertaining conversation Oprah, , and the Internet. Gotham • 240 pp. • 978-1-59240-625-8 • $26.00 with the reader, Manguel’s history ranges Harry Potter Plus, more than 100 new titles have been over languages and literature from pre- OUR MAGNIFICENT added to the Treasury. book ages to the present.”—Publishers BASTARD TONGUE Penguin • 432 pp. • 978-0-14-303739-2 • $16.00 . Ilustrated. The Untold History of English Weekly Also available: Read all about it! 978-0-14-014655-4, Penguin • 384 pp. • 978-0-14-016654-5 • $20.00 Hey! Listen to This 978-0-14-014653-0 Drawing on revolutionary genetic and lin- Please visit www.trelease-on-reading.com guistic research, McWhorter provides a survey of the quirks and quandaries of Sara Nelson the English language with a focus on our SO MANY BOOKS, SO LITTLE TIME strange and wonderful grammar. A Year of Passionate Reading Go to us.penguingroup.com/newsletters to Gotham • 256 pp. • 978-1-59240-494-0 • $15.00 A publishing correspondent chronicles a sign up for the Penguin Classics Newsletter, year spent reading. “Nelson examines to get all the latest information on new phenomena that will make many readers books for your courses. smile with recognition.”—The New Yorker. Berkley • 256 pp. • 978-0-425-19819-3 • $14.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title AUDIOLOGY & SPEECH PATHOLOGY 35

Steven Pinker Leonard Shlain THE STUFF OF THOUGHT THE ALPHABET VERSUS Audiology Language as a Window THE GODDESS into Human Nature The Conflict Between Word and Image & Speech Pathology By looking at our everyday speech, Pink- “A bold and fascinating investigation of er paints a vivid picture of the thoughts the dark side of literacy.”—The New York and emotions that populate our mental Times Book Review. lives. “A complex meditation on language Penguin • 496 pp. • 978-0-14-019601-6 • $18.00 and thought by a scientist whose ideas come not only from extensive psycholog- Keri Smith ical experimentation and careful reading of the literature but also from a lifetime HOW TO BE AN EXPLORER of detailed observations of language in OF THE WORLD the real world.”—Los Angeles Times. 42 Portable Life Museum b/w illustrations. An interactive guide for exploring and Penguin • 512 pp. • 978-0-14-311424-6 • $17.00 documenting the art and science of ev- A Library Journal Best Science Book eryday life. With a series of interactive See also: The Better Angels of Our Nature, prompts and a beautifully hand-illustrat- page 7 ed two-color package, readers will enjoy THE BLANK SLATE exploring and discovering the world The Modern Denial of Human Nature through this gorgeous book. Pinker attacks the notion that an infant’s Perigee • 208 pp. • 978-0-399-53460-7 • $14.95 Also available: Wreck This Journal 978-0-399- mind is a blank slate, arguing instead that 53346-4; This Is Not a Book 978-0-399-53521-5; humans have an inherited universal struc- Mess 978-0-399-53600-7; Finish This Book 978-0- ture shaped by our species’ drive for sur- 399-53689-2 Peter A. Andersen, Ph.D. vival. “The best book on human nature THE COMPLETE IDIOT’S that I or anyone else will ever read.”— GUIDE TO BODY LANGUAGE Matt Ridley. “This book will help you decipher the un- Penguin • 528 pp. • 978-0-14-200334-3 • $17.00 spoken messages you see, hear, feel, Pulitzer Prize finalist; Maccoby Prize Book taste, and smell each day as you make Award in Development Psychology; a New York your way through our nonverbal world.”— Times Notable Book; a Publishers Weekly, Los David B. Givens, Ph.D., Director, Center Angeles Times, and Times Literary Supplement for Nonverbal Studies. Best Book of the Year Alpha • 384 pp. • 978-1-59257-248-9 • $18.95 Please visit http://pinker.wjh.harvard.edu/

John Pollack Catherine Blyth f The Pun Also Rises The Art of Conversation How the Humble Pun A Guided Tour Revolutionized Language, of a Neglected Pleasure See page 33 Changed History, and Made Wordplay More Than Some Antics A former word pun champion’s funny, er- Roberta Michnick Golinkoff udite, and provocative exploration of and Kathy Hirsh-Pasek puns, the people who make them, and Ammon Shea HOW BABIES TALK this derided wordplay’s remarkable im- f The Phone Book The Magic and Mystery of Language pact on history. “Anyone with an interest The Curious History of the Book That in the First Three Years of Life in language is going to find this book fas- Everyone Uses But No One Reads “This guide applies the latest scientific cinating.”—David Crystal, author of How With his signature combination of humor, research to understanding the art of Language Works. curiosity, and passion for combing the speech. The authors draw from linguis- Gotham • 240 pp. • 978-1-59240-623-4 • $22.50 dustbins of history, Shea offers readers a tics, psychology, and their own experi- Gotham • 224 pp. • 978-1-592-40675-3 • $16.00 guided tour into the surprising, strange, ence as mothers to plumb the depths of Paperback available April 2012 and often hilarious history of the humble language learning.”—Kirkus. phone book. Plume • 272 pp. • 978-0-452-28173-8 • $15.00 Robert R. Provine Perigee • 272 pp. • 978-0-399-53593-2 • $14.95 LAUGHTER V. S. Ramachandran A Scientific Investigation Peter Trudgill A BRIEF TOUR OF “Provine, a professor of neurobiology and SOCIOLINGUISTICS psychology, introduces his groundbreak- HUMAN CONSCIOUSNESS An Introduction to From Impostor Poodles ing, fun-to-read anthropological study of Language and Society laughter, a taken-for-granted phenome- to Purple Numbers Fourth Edition “An unusually clever neuroscientist ex- non intrinsic to human nature, the full Examines the close link between lan- scope of its strangeness and complexity plains baffling cases in neurology and guage and society and the many factors neuropsychiatry....A thought-provoking, begins to emerge.”—Booklist. that influence the way we speak: gender, Penguin • 272 pp. • 978-0-14-100225-5 • $16.00 wonderful read.”—Roger Guillemin, No- environment, age, race, and class. “An ex- bel Laureate, The Salk Institute. cellent way into sociolinguistics: read- Plume • 208 pp. • 978-0-13-187278-3 • $14.95 able, reliable and concise.”—Jean Aitchison, Professor of Language and Communication, University of Oxford. Penguin • 240 pp. • 978-0-14-028921-3 • $15.00 See also: Language Myths, page 33

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 36 REFERENCE Reference

Nicholas Abercrombie, Stephen Hill, and Bryan S. Turner THE PENGUIN DICTIONARY Sign OF SOCIOLOGY Fourth Edition Language Substantially revised to reflect the newest trends and challenges within a rapidly evolving discipline, this comprehensive and user-friendly dictionary provides a definitive overview of both the theory and the practice. Contains detailed cov- erage of popular culture, feminist theory, Rod Butterworth and Mickey Flodin religion, identity and subjectivity, eco- THE PERIGEE VISUAL nomic life, and information and commu- DICTIONARY OF SIGNING nication technologies. Penguin • 480 pp. • 978-0-14-101375-6 • $18.00 Third Revised Edition The most comprehensive alphabetized Mickey Flodin guide to American Sign Language avail- SIGNING ILLUSTRATED Hans Biedermann able, revised and expanded. More than The Complete Learning Guide DICTIONARY OF SYMBOLISM 1,350 signs are arranged alphabetically Revised and Expanded Edition Cultural Icons and the with directions on how to sign and de- A new edition of the bestselling sign lan- Meanings Behind Them tailed illustrations showing precise hand guage classic, updated to include con- Translated by James Hulbert positions and exact movements. temporary signs, a new Introduction, and From Aloe to Zodiac, this work explores Perigee • 480 pp. • 978-0-399-51952-9 • $16.95 a new section on computer and technol- the varied meanings and power of more SIGNING MADE EASY ogy terms. than 2,000 symbols. A complete program for learning sign Perigee • 320 pp. • 978-0-399-53041-8 • $16.95 Plume • 480 pp. • 978-0-452-01118-2 • $27.00 language. Includes drills and exercises for SIGNING IS FUN increased comprehension and signing A primer for children in grades 1–3 that Harold Bloom skills. introduces them to the wonders of sign- THE WESTERN CANON Perigee • 224 pp. • 978-0-399-51490-6 • $14.95 ing. This indispensable guide includes: The Books and School of the Ages THE POCKET DICTIONARY more than 150 illustrations; complete, “This book of essays represents Bloom at OF SIGNING easy-to-understand instructions; familiar his most celebratory, and there’s a wonder- Revised Edition phrases and basic sentences; and an in- ful, vigorous energy about it.”—Booklist. Perigee • 224 pp. • 978-0-399-51743-3 • $8.95 formative introduction to signing and its Riverhead • 560 pp. • 978-1-57322-514-4 • $18.00 importance. National Book Critics Circle Award nominee Perigee • 96 pp. • 978-0-399-52173-7 • $10.00 Mickey Flodin SIGNING EVERYDAY PHRASES Signing for Kids Jean Chevalier and Alain Gheerbrant Revised Edition Revised Edition THE PENGUIN DICTIONARY The definitive guide by the expert author Fully illustrated in a large format with OF SYMBOLS now features 32 additional pages of signs clear, easy-to-read instructions, Signing Provides a rich inventory of symbols from for the digital age, easy-to-grasp line for Kids features the clearest instructions the ancient world, India, China, Japan, drawings, and a new package. and easiest-to-follow illustrations of any and the West and draws together folklor- Perigee • 288 pp. • 978-0-399-53309-9 • $14.95 signing book available. Now expanded ic, literary, and artistic sources. Line with a new section on computer and drawings, tables, photographs. technology terms. Penguin • 1,184 pp. • 978-0-14-051254-0 • $25.00 Perigee • 160 pp. • 978-0-399-53320-4 •$12.95

David Crystal Daniel B. Smith Jill Bolte Taylor, Ph.D. BY HOOK OR BY CROOK MUSES, MADMEN, AND PROPHETS MY STROKE OF INSIGHT A Journey in Search of English Hearing Voices and the A Brain Scientist’s Personal Journey “Those who love wordplay will be grateful....At once chatty and sonorous, Crys- Borders of Sanity A neuroanatomist’s journey from a debil- tal ties place to subject and everything to “Presents a very broad sweep of the itating stroke to full recovery becomes an words, their origins, habits and idiosyn- studies of auditory hallucinations in his- inspiring exploration of human con- crasies.”—The Independent. tory, anthropology, psychology, neurolo- sciousness and its possibilities. “Bursts Overlook • 336 pp. • 978-1-59020-061-2 • $27.95 with hope for everyone who is brain-in- gy, and literature....Smith applies the See also: How Language Works, page 33 highest level of scholarship to this defini- jured...and gives medical practitioners tive work.”—Dr. Aaron T. Beck, author of clear, no-nonsense information about the Cognitive Therapy and the Emotional shortcomings of conventional treatment Disorders. and attitudes toward the brain-injured.... Penguin • 272 pp. • 978-0-14-311315-7 • $16.00 This book is about the wonder of being human.”—Robert Koehler, Tribune Media Services. Plume • 224 pp. • 978-0-452-29554-4 • $15.00

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title REFERENCE 37

J. A. Cuddon THE PENGUIN DICTIONARY OF LITERARY TERMS AND LITERARY THEORY Fourth Edition This invaluable dictionary defines technical terms and critical jargon, explores literary movements and genres, and discusses literary forms. “Scholarly, suc- cinct, comprehensive, and entertaining... an indispensable work of reference.”— The Times Educational Supplement. Penguin • 1,024 pp. • 978-0-14-051363-9 • $20.00

Samuel Johnson Patricia T. O’Conner A DICTIONARY OF WOE IS I THE ENGLISH LANGUAGE The Grammarphobe’s Guide An Anthology to Better English in Plain English Selected and edited with an Third Edition Introduction by David Crystal Newly expanded with a new chapter on Contains 4,000 of the most representa- language in the age of e-mail. “It’s like tive, entertaining, and historically fasci- Strunk and White combined with S. J. nating entries, given in full with original Perelman—none of whom would have spelling and examples of usage from had the slightest objection.”—The New Shakespeare to Milton. Includes John- York Times Book Review. son’s plan and preface for the original Riverhead • 288 pp. • 978-1-57322-331-7 • $15.00 Dictionary, Boswell’s account of the project, a biographical essay, and notes. Hugh Rawson and Margaret Miner Penguin Classics • 704 pp. • 978-0-14-144157-3 • $20.00 THE NEW INTERNATIONAL Cynthia Enloe and Joni Seager DICTIONARY OF QUOTATIONS f The Real State Thomas S. Kane Third Edition of America Atlas THE OXFORD ESSENTIAL More than 4,000 entries—400 of them Mapping the Myths and GUIDE TO WRITING new to this edition—arranged by subject, Truths of the United States Berkley • 464 pp. • 978-0-425-17640-5 • $6.99 extensively annotated, and comprehen- Packed with fascinating facts and illus- sively indexed. trated throughout with clear, easy-to- Signet • 656 pp. • 978-0-451-19963-8 • $7.99 David Macey read, four-color graphics, The Real State of America Atlas draws back the curtain THE PENGUIN DICTIONARY OF CRITICAL THEORY J. M. Roberts on our complex nation to reveal the myr- THE NEW PENGUIN iad realities of the American experience— “Spirited entries on all manner of current from our changing demographics to concepts, thinkers, terms....Controversial HISTORY OF THE WORLD patterns of home ownership to the kinds territory bravely surveyed.”—Marina Warner. Revised Edition “The unrivaled world history for our day... of food we eat. Co-written by two es- Penguin • 496 pp. • 978-0-14-051369-1 • $18.00 it is unbelievable in its facts and almost teemed scholars, this comprehensive and incontestable in its judgements.”—The enlightening work upends many long- Philip Morehead, editor Observer (UK). held myths and shows us who we are to- THE NEW AMERICAN Penguin • 1,264 pp. • 978-0-14-103042-5 • $22.00 day. ROGET’S COLLEGE THESAURUS Penguin • 128 pp. • 978-0-14-311935-7 • $22.00 IN DICTIONARY FORM Joni Seager Signet • 912 pp. • 978-0-451-20716-6 • $6.99 Daphne M. Gulland THE PENGUIN ATLAS and David Hinds-Howell THE PENGUIN WEBSTER OF WOMEN IN THE WORLD THE PENGUIN DICTIONARY HANDY COLLEGE DICTIONARY Fourth Edition “Innovative…. A wealth of fascinating in- Available in a larger paperback format OF ENGLISH IDIOMS formation.”—The Washington Post. for the first time, this bestselling diction- Second Edition Penguin • 128 pp. • 978-0-14-311451-2 • $20.00 Penguin • 336 pp. • 978-0-14-051481-0 • $17.00 ary features usage advice, etymology in- serts, and abbreviations list. Penguin • 800 pp. • 978-0-14-200314-5 • $15.00 Mim Harrison SMART WORDS Vocabulary for the Erudite How and where to use the 500 words guaranteed to make anyone sound more Go to us.penguingroup.com/newsletters to Now you can E-MAIL your desk copy request to cultured, worldly, and literate. sign up for the Penguin Classics Newsletter, Penguin Group (USA)’s Academic Marketing Perigee • 240 pp. • 978-0-399-53464-5 • $12.00 to get all the latest information on new Department to save time: academic@penguin. books for your courses. com. Or FAX to: 212-366-2933.

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 38 REFERENCE

Oxford Dictionaries

Dan Smith Lynne Truss THE PENGUIN STATE EATS, SHOOTS & LEAVES OF THE WORLD ATLAS The Zero Tolerance Approach Eighth Edition to Punctuation Completely revised and updated, this at- Foreword by Frank McCourt las presents the latest statistics on com- Illustrated by Bonnie Timmons munications and information technology, “Makes the history of punctuation a sub- international trade, globalization of work, ject at once urgent, sexy, and hilarious.”— aging and new health risks, food and wa- John Walsh. “A witty, eloquent and ter, energy resources and consumption, passionate book that should be on every THE OXFORD global warming and biodiversity, literacy, writer’s shelf.”—The Observer Review. “A NEW ESSENTIAL DICTIONARY gender equality, wars and peacekeeping, wonderful little treatise.”—The Irish Times. More than 100,000 entries, with pronun- and more. “A single map here tells us Gotham • 240 pp. • 978-1-592-40203-8 • $12.00 ciations, usage notes, and illustrations. British Book Awards Book of the Year; more about the world today than a doz- Berkley • 832 pp. • 978-0-425-22241-6 • $6.99 en abstracts or scholarly tomes.”—Los an Amazon.com Best Book of the Year; Angeles Times. a Los Angeles Times Book of the Year Teacher’s guide available at THE OXFORD Penguin • 144 pp. • 978-0-14-311452-9 • $20.00 http://us.penguingroup.com/tguides NEW ESSENTIAL THESAURUS Illustrated Edition More than 10,000 entries, plus a Writer’s Richard A. Spears Foreword by Frank McCourt Toolkit with Punctuation Guide, Usage SLANG AND EUPHEMISM Illustrated by Pat Byrnes Guide, Diacritical Marks, and Proofread- A Dictionary of Oaths, Curses, Now in a handsome new cloth edition er’s Marks. Insults, Ethnic Slurs, Sexual Slang with the whimsical art of the acclaimed Berkley • 528 pp. • 978-0-425-22242-3 • $6.99 and Metaphor, Drug Talk, New Yorker cartoonist. 25 full page and College Lingo, and Related Matters 30 spot illustrations. THE OXFORD Third Revised Edition Gotham • 176 pp. • 978-1-59240-488-9 • $17.50 NEW GREEK DICTIONARY Includes 14,500 entries and 32,000 defi- Also available: Eats, Shoots & Leaves: Why, Commas More than 40,000 words and 60,000 nitions of all the words and expressions Really Do Make a Difference 978-0-399-24491-9, translations, along with vital information The Girl’s Like Spaghetti 978-0-399-24706-4 so carefully omitted from standard dic- on Greek culture. tionaries and polite conversation. Exten- Berkley • 480 pp. • 978-0-425-22243-0 • $6.99 sively cross-referenced for easy access, John W. Wright, editor this third revised edition contains almost THE NEW YORK TIMES THE OXFORD 300 new entries and definitions. ALMANAC 2011 NEW PORTUGUESE DICTIONARY Signet • 448 pp. • 978-0-451-20371-7 • $7.99 With Editors and Reporters More than 40,000 words and 60,000 of The Times translations, along with vital information Penguin • 1,024 pp. • 978-0-14-311894-7 • $12.95 on Brazilian/Portuguese culture. Berkley • 464 pp. • 978-0-425-22244-7 • $6.99

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Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title INDEX 39

A Barron, Frank...... 23 C Deutsch, David...... 5 Flaste, Richard...... 25 Bartholomew, Rafe...... 16 Devitt, Terry...... 10 Flodin, Mickey...... 36 Aaronovitch, David...... 3 BASIC BOOK OF CAD Monkeys, DICTIONARY OF Flood, Joe...... 13 Abercrombie, Nicholas...... 36 PHOTOGRAPHY, THE...23 Dinosaur Babies, and SYMBOLISM...... 36 Flying Carpet of Small Aciman, Alexander...... 33 Battelle, John...... 13 T-Shaped People...... 3 DICTIONARY OF THE Miracles, The...... 20 ADVENTURES OF JOHNNY Battle for America, Call, Wendy...... 22 ENGLISH LANGUAGE, A...37 Foer, Joshua...... 5 BUNKO, THE...... 29 The...... 19 CANDIDE...... 32 DIFFICULT Food Rules...... 18 AGE OF ACCESS, THE...... 15 Bauer, Laurie...... 33 Can They Do That?...... 28 CONVERSATIONS...... 31 FOREST FOR THE AGE OF SPIRITUAL Bauerlein, Mark...... 4, 13 Canton, James...... 13 Digital Divide, The...... 4 TREES, THE...... 22 MACHINES, THE...... 14 Baumeister, Roy F...... 11 Capparell, Stephanie...... 28 Dillon, John...... 30 Fortgang, Laura B...... 5 Age of the Infovore..... 5 Bayoumi, Moustafa...... 3 Carlin, John...... 3 Dilnot, Andrew...... 16 Four Fish...... 18 AHEAD OF THE CURVE...25 Beaumont, Matt...... 3 Carter, Bill...... 23 Dinner with Mugabe...20 Franklin, Jon...... 22 Akst, Daniel...... 11 BECOMING A WRITER.....22 Cebrián, Jean Luis...... 16 Disconnect...... 15 Franklin, Jonathan...... 16 Alan Lomax...... 24 Bedbury, Scott...... 25 Censoring Science...... 9 DISCOVER YOUR INNER Frauenfelder, Mark...... 5 Albrecht, Katherine...... 13 Beginning of Chafets, Zev...... 19 ECONOMIST...... 11 FREE CULTURE...... 4 All In...... 16 Infinity, The...... 5 Charnas, Dan...... 23 DISPATCHES FOR THE FREEDOM EVOLVES...... 5 ALL THAT IS SOLID MELTS Believing Is Seeing Charters, Ann...... 5 NEW YORK TRIBUNE...17 Freud, Sigmund...... 5 INTO AIR...... 3 (Morris)...... 24 Chavez, Cesar...... 30 Dog, Inc...... 10 FROM HERE TO ECONOMY...25 All the Devils Are Here...20 BELIEVING IS SEEING Cheap...... 8 Doidge, Norman...... 11 Fry, Stephen...... 33 ALPHABET VERSUS THE (Staniszewski)...... 10 Chevalier, Jean...... 36 DON’T EAT THIS BOOK...18 Future Babble...... 17 GODDESS, THE...... 35 Bell, Gordon...... 13 Chinni, Dante...... 19 Dorsch, T. S...... 32 Alvarez, Julia...... 3 Belsky, Scott...... 25 Churchill, Winston...... 30 Downs, Robert B...... 34 G Amazing Story of Berger, John...... 3 Clark, Duncan...... 13 Drive...... 12 Quantum Mechanics, Berger, Warren...... 3 Clarke, Thurston...... 30 D’Souza, Dinesh...... 19 Gabor, Don...... 30 The...... 14 Berman, Marshall...... 3 CLASSICAL LITERARY Duck That Won the Gaddam, Sai...... 13 AMERICAN EARTH...... 9 Better Angels of Our CRITICISM...... 32 Lottery, The...... 33 Gallagher, Winifred...... 11 AMERICAN MOVIE Nature, The...... 7 Claxton, Lena...... 27 DUMBEST GENERATION, GANG LEADER FOR A DAY...10 CRITICS...... 23 BETWEEN PAST AND COERCION...... 4 THE...... 13 Gansky, Lisa...... 26 AMERICAN SPEECHES...... 33 FUTURE...... 3 Cognitive Surplus...... 14 Dundas, Zach...... 5 Gardner, Dan...... 17 America the BEYOND MACHIAVELLI...31 Coke Machine, The...... 18 Durham, M. Gigi...... 4 Gardner, Daniel...... 5 Vulnerable...... 13 BEYOND REASON...... 31 Coll, Steve...... 19 Durkheim, Émile...... 5 Garfield, Simon...... 6 AMUSING OURSELVES TO BEYOND TOLERANCE...... 7 COMPETITION Gemmell, Jim...... 13 DEATH...... 7 Biedermann, Hans...... 36 DEMYSTIFIED...... 26 E George, Nelson...... 23 Anderegg, David...... 15 Big Payback, The...... 23 COMPETITIVE DEBATE....30 Gergel, Tania...... 30 Andersen, Peter A...... 35 Billion Wicked COMPLETE IDIOT’S GUIDE EARLY WRITINGS (Marx)...32 Gertner, Jon...... 26 Anderson, Max...... 25 Thoughts, A...... 13 TO BODY LANGUAGE, EATS, SHOOTS & LEAVES...38 GETTING READY TO And Then There’s This...4 BITCHES, BIMBOS, AND THE...... 35 Economist Gets NEGOTIATE...... 31 Angelo, Jesse...... 16 BALLBREAKERS...... 6 CONFESSIONS OF AN Lunch, An...... 18 Getting to Yes...... 31 Appy, Christian G...... 19 Black Nile, The...... 17 ECONOMIC HIT MAN...21 Edelstein, Scott...... 22 GETTING TOGETHER...... 31 Arce, Rose Marie...... 17 Blanding, Michael...... 18 Continetti, Matthew...... 19 Edwards, Richard E...... 30 Gheerbrant, Alain...... 36 Arendt, Hannah...... 3 BLANK SLATE, THE...... 35 Conventional Idiocy...22 EIGHT ESSENTIAL STEPS GHOST MAP, THE...... 7 Aristotle...... 30 Blastland, Michael...... 16 Coontz, Stephanie...... 5 TO CONFLICT GHOST WARS...... 19 ARMIES OF THE BLESSED UNREST...... 9 Cowen, Tyler...... 5, 11, 18 RESOLUTION, THE...... 31 Giblin, Leslie T...... 26 NIGHT, THE...... 17 BLOOD, TOIL, TEARS Cran, William...... 34 8 Ways to Great...... 11 Gibson, William...... 14 Aronica, Lou...... 8 AND SWEAT...... 30 Crawford, Matthew B...... 5 Einstein’s God...... 24 Gigerenzer, Gerd...... 11 ART AND CRAFT OF Bloom, Harold...... 36 CREATORS ON CREATING...23 ELEMENT, THE...... 8 Gimpel, James...... 19 FEATURE WRITING, THE...22 Blundell, William E...... 22 Crowe, Sandra A...... 31 Ellsberg, Daniel...... 19 GIRL’S LIFE ONLINE, A...... 15 Art of Conversation, Blyth, Catherine...... 33 Crystal, David...... 33, 36 Emery, Stewart...... 29 Godin, Seth...... 26 The...... 33 Böll, Heinrich...... 3 Csikszentmihalyi, Mihaly...... 25 Empathic Civilization, Golinkoff, Roberta Michnick...35 Art of Non- BOOKS THAT CHANGED Cuddon, J. A...... 37 The...... 8 Golway, Terry...... 32 Conformity, The...... 12 THE WORLD...... 34 Culture Is Our Weapon...24 Enchantment...... 28 GOOD BUSINESS...... 25 ART OF POSSIBILITY, THE...30 Borrowing Brilliance...29 Culwell, Lori...... 25 Enloe, Cynthia...... 37 Good Guys and ART OF RHETORIC, THE...30 Bors, Matt...... 19 Curse of the Ertel, Danny...... 31 Bad Guys...... 29 Art of the Sale, The....25 Bowen, Mark...... 9 Mogul, The...... 28 Escher, Peter...... 25 GOOD POEMS...... 32 ART OF WAR, THE...... 29 BRAINDEAD MEGAPHONE, e Squared...... 3 Googled...... 13 ART OF WOO, THE...... 31 THE...... 8 D EVERYTHING BAD IS Goss, Mimi...... 26 Ask Not...... 30 BRAIN THAT CHANGES GOOD FOR YOU...... 4 Gourevitch, Philip...... 19 ITSELF, THE...... 11 Audacity to Win, The...21 Damasio, Antonio...... 11 Exploiting Chaos...... 26 GREATEST STORY EVER Brande, Dorothea...... 22 Auletta, Ken...... 13 Davidson, Cathy N...... 11 EXTREME FUTURE, THE...13 SOLD, THE...... 21 Brand, Stewart...... 9 Avlon, John P...... 16 Davis, Devra...... 15 Great Progression, The...21 Brenner, Joel...... 13 Axe, David...... 19 Davis, Michael...... 23 F GREEK SOPHISTS, THE.....30 BRIEF TOUR OF HUMAN AXEMAKER’S GIFT, THE...13 Dawson, Roger...... 31 Greenberg, Paul...... 18 CONSCIOUSNESS, A...... 35 Deadline Artists...... 16 FANTASTIC VOYAGE...... 14 Greenburg, Michael...... 17 BRINGING UP GEEKS...... 15 Deci, Edward L...... 25 Fatsis, Stefan...... 16, 33 Greene, Jay...... 26 B Broadwell, Paula...... 16 DECODING THE UNIVERSE...15 FELLOW CITIZENS...... 32 Greening Your Small Brooks, Katharine...... 25 Back of the Dehaene, Stanislas...... 34 Fenichell, Stephen...... 25 Business...... 28 Broughton, Philip Delves...... 25 Napkin, The...... 29 Delbanco, Andrew...... 30 Few Seconds of Greenwald, Bruce...... 26, 28 Brown, Scott...... 31 Bacon, Edmund N...... 3 DELUXE...... 10 Panic, A...... 16 Griffin, Jack...... 27 Brownstein, Ronald...... 19 Bad Girls Go DEMOCRACY IN AMERICA...5 FIASCO...... 21 Grimm, Michele...... 23 Brown, Stuart...... 3 Everywhere...... 8 DEMOCRACY MATTERS...33 FIERCE CONVERSATIONS...29 Grimm, Tom...... 23 Buchholz, Todd G...... 25 Baggini, Julian...... 33 DeMoss, Gary...... 32 Filter Bubble, The...... 15 Grossman, Miriam...... 6 Buckley, Peter...... 13 Ballad of Abu Denialism...... 8 FINAL SALUTE...... 17 Grossman, Terry...... 14 Burke, James...... 13 Ghraib, The...... 19 Dennett, Daniel C...... 5 Fine Print, The...... 20 Gross, Martin L...... 20 Bursts...... 25 Balz, Dan...... 19 DESCARTES’ ERROR...... 11 Finkelstein, Sydney...... 25 GUERRILLA GIRLS’ Buruma, Ian...... 3 Barabási, Albert-László...... 25 DESCENT INTO CHAOS....21 Fires, The...... 13 BEDSIDE COMPANION Butterworth, Rod...... 36 BARGAINING FOR Design Is How It Works...26 FIRST WORD, THE...... 34 TO THE HISTORY OF BY HOOK OR BY CROOK...36 ADVANTAGE...... 31 DESIGN OF CITIES...... 3 Fisher, Roger...... 31 WESTERN ART, THE...... 6 Fishman, Charles...... 26

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 40 INDEX

Guerrilla Girls, The...... 6 I LET THEM IN...... 21 Meyer, Harold E...... 28 ON SUICIDE...... 5 Guillebeau, Chris...... 12 Levine, Mark...... 29 Miller, Alan S...... 12 Once Upon a Guitar Zero...... 24 Idea Factory, The...... 26 Levitin, Daniel J...... 23 Miller, John G...... 28 Quinceañera...... 3 Gulland, Daphne M...... 37 I Don’t Know What I Lewis, Michael...... 28 Miller, Peter...... 7 100 THINGS EVERY GUT FEELINGS...... 11 Want, but I Know It’s LIFETIME ENCYCLOPEDIA Million Dollar WRITER NEEDS TO Gutsche, Jeremy...... 26 Not This...... 11 OF LETTERS...... 28 Website...... 25 KNOW...... 22 Ignore Everybody...... 28 Linchpin...... 26 MIND AT WORK, THE...... 8 100 WAYS TO IMPROVE H Ill Fares the Land...... 6 Lincoln, Abraham...... 32 Mindell, Phyllis...... 27 YOUR WRITING...... 22 Inaugural Address, Lincoln on the Miner, Margaret...... 37 ORGANIZER’S TALE, AN...30 HAPPINESS...... 12 2009, The...... 32 Civil War...... 32 Moby-Duck...... 9 ORIGINS OF VIRTUE, THE...7 HARDEST WORKING IN DEFENSE OF FOOD...... 18 LINKED...... 25 Montague, Read...... 12 Ornstein, Robert...... 13 MAN, THE...... 24 Innovator’s LISTENING IS AN ACT MOONWALKING WITH Orwell, George...... 32 Harris, Mark...... 23 Cookbook, The...... 7 OF LOVE...... 6 EINSTEIN...... 5 OUR MAGNIFICENT Harrison, Mim...... 37 In the Basement of Little Blue Book of Morehead, Philip...... 37 BASTARD TONGUE...... 34 Harris, Shane...... 14 the Ivory Tower...... 10 Marketing, The...... 28 Morrell, Margot...... 28 OUR PATCHWORK NATION...19 Hartmann, Thom...... 20 In the Neighborhood...6 Little Book on Morris, Errol...... 19, 24 Outside Looking In.....10 Hawken, Paul...... 9 INVENTION OF AIR, THE...7 Meaning, The...... 5 Morrison, Dan...... 17 OXFORD ESSENTIAL Hayes, Tom...... 26 Isay, Dave...... 6 Loeb, Vernon...... 16 Moussa, Mario...... 31 GUIDE TO WRITING, Heen, Sheila...... 31 I Want My MTV...... 4 Lolita Effect, The...... 4 Mulvihill, Kristen...... 21 THE...... 37 Hennig, Jim...... 27 Lopate, Phillip...... 17, 23 MURDER IN AMSTERDAM...3 OXFORD NEW ESSENTIAL HERE COMES EVERYBODY...14 J Losing My Cool...... 10 Murray, David Kord...... 29 DICTIONARY, THE...... 38 Hicks, Marybeth...... 15 LOST ART OF Murray, Penelope...... 32 OXFORD NEW ESSENTIAL WALKING, THE...... 9 MUSES, MADMEN, AND THESAURUS, THE...... 38 Hill, Stephen...... 36 Jaber, Hala...... 20 Lost Honor of PROPHETS...... 36 OXFORD NEW GREEK Hinds-Howell, David...... 37 Jacobs, Charles S...... 27 Katharina Blum, The...3 MY FIRST MOVIE...... 23 DICTIONARY, THE...... 38 Hine, Thomas...... 6 JAMES BROWN Louis, Errol...... 16 MY FRESHMAN YEAR...... 7 OXFORD NEW HIP-HOP AMERICA...... 23 READER, THE...... 23 Lovenheim, Peter...... 6 MYSTERY TRAIN...... 24 PORTUGUESE Hirschhorn, Doug...... 11 James, Geoffrey...... 27 Lowenstein, Roger...... 6 MY STROKE OF INSIGHT...36 DICTIONARY, THE...... 38 Hirsh-Pasek, Kathy...... 35 Jansen, Julie...... 11 Lowenstein, Stephen...... 23 HIS PANIC...... 21 Johnson, Haynes...... 19 Lunch Wars...... 18 HISTORY OF Johnson, Samuel...... 37 N P Lyubomirsky, Sonja...... 12 READING, THE...... 34 Johnson, Spencer...... 27 Hochschild, Arlie...... 26 Johnson, Steven...... 4, 7 Nass, Clifford...... 15 Pacific Rims...... 16 Hohn, Donovan...... 9 Johnston, David Cay...... 20 M Nathan, Rebekah...... 7 Padwa, Lynette...... 31 Holdforth, Lucinda...... 30 Jones, O. Garfield...... 27 National Suicide...... 20 Paradise Built in Holland, Heidi...... 20 Judt, Tony...... 6 Mac, Amber...... 28 Neate, Patrick...... 24 Hell, A...... 9 Hollis, James...... 11 Just My Type...... 6 MacArthur, Brian...... 32 Nelson, Sara...... 34 Pariser, Eli...... 15 Holthje, Jim...... 26 Macey, David...... 37 NERDS...... 15 PARLIAMENTARY Horn, Sam...... 22 Macfarlane, Robert...... 9 New...... 11 PROCEDURE AT A HOW BABIES TALK...... 35 K Machung, Anne...... 26 NEW AMERICAN ROGET’S GLANCE...... 27 How Does It Feel to Be MacLeod, Hugh...... 28 COLLEGE THESAURUS PATRIOTS...... 19 Kahn, Judd...... 26 a Problem?...... 3 MacNeil, Robert...... 34 IN DICTIONARY FORM, PATTERN RECOGNITION...14 Kakalios, James...... 14 HOW LANGUAGE WORKS...33 Macrowikinomics...... 30 THE...... 37 Patton, Bruce...... 31 Kalafa, Amy...... 18 HOW OF HAPPINESS, THE...12 Made by Hand...... 5 NEW BRAND WORLD, A...25 PEACHES & DADDY...... 17 Kalman, Maira...... 18 HOW THE OTHER HALF Maggio, Rosalie...... 27 NEW INTERNATIONAL PENGUIN ATLAS OF Kanazawa, Satoshi...... 12 LIVES...... 17 Mailer, Norman...... 17 DICTIONARY OF WOMEN IN THE Kane, Thomas S...... 37 HOW TO BE AN EXPLORER Making Ideas Happen...25 QUOTATIONS, THE...... 37 WORLD, THE...... 37 Kaplan, Jennifer...... 28 OF THE WORLD...... 35 Malone, Michael S...... 26 NEW NEW THING, THE...28 PENGUIN BOOK OF Kawasaki, Guy...... 28 HOW TO HAVE Maltby, Lewis...... 28 NEW PENGUIN HISTORY HISTORIC SPEECHES, Kay, John...... 6 CONFIDENCE AND Maltin, Leonard...... 24 OF THE WORLD, THE...37 THE...... 32 Keillor, Garrison...... 32 POWER IN DEALING Mamet, David...... 24 NEW YORK TIMES PENGUIN BOOK OF Kelly, Kate...... 20 WITH PEOPLE...... 26 Management Rewired...27 ALMANAC 2011, THE....38 TWENTIETH-CENTURY Kelly, Kevin...... 14 How to Hit a Manguel, Alberto...... 34 Next Big Story, The...... 17 SPEECHES, THE...... 32 Kendall, Joshua...... 34 Curveball...... 29 Man Who Lied to His Next Hundred PENGUIN DICTIONARY OF Kenneally, Christine...... 34 How to Say It: Be Laptop, The...... 15 Million, The...... 20 CRITICAL THEORY, THE...37 Knee, Jonathan A...... 28 Indispensable at MAN WHO MADE LISTS, Nicholson, Geoff...... 9 PENGUIN DICTIONARY OF Kotkin, Joel...... 20 Work...... 27 THE...... 34 Niebuhr, Gustav...... 7 ENGLISH IDIOMS, THE...37 Kramer, Mark...... 22 How to Say It: Business Marcus, Gary...... 24 Niederman, Derrick...... 7 PENGUIN DICTIONARY OF Kurnit, Paul...... 28 to Business Selling...27 Marcus, Greil...... 24 Noble, David F...... 15 LITERARY TERMS AND Kurzweil, Ray...... 14 HOW TO SAY IT FOR Markoff, John...... 14 Nocera, Joe...... 20, 29 LITERARY THEORY, THE...37 EXECUTIVES...... 27 Marks, Craig...... 4 No Size Fits All...... 26 PENGUIN DICTIONARY OF How To Say It for First- L MARRIAGE, A HISTORY..... 5 Now You See It...... 11 SOCIOLOGY, THE...... 36 Time Managers...... 27 Marx, Karl...... 17, 32 NUDGE...... 12 PENGUIN DICTIONARY OF HOW TO SAY IT: Lakoff, George...... 20 Maslansky, Michael...... 32 Number Freak...... 7 SYMBOLS, THE...... 36 MARKETING WITH Lance, Steve...... 28 Maushart, Susan...... 15 Numbers Game, The...... 16 PENGUIN STATE OF THE NEW MEDIA...... 27 Lane, Randall...... 28 MBA Oath, The...... 25 WORLD ATLAS, THE.....38 HOW TO SAY IT LANGUAGE MYTHS...... 33 McClure, Wendy...... 6, 24 O PENGUIN WEBSTER Negotiating to Win...27 Language of Trust, The...32 McCrum, Robert...... 34 HANDY COLLEGE LAST DAYS OF HOW TO SAY IT, Third McGinniss, Joe...... 20 Obama, Barack...... 32 DICTIONARY, THE...... 37 SOCRATES, THE...... 32 Edition...... 27 McGonigal, Jane...... 4 Obliquity...... 6 PERIGEE VISUAL LAUGHTER...... 35 HOW TO SAY IT TO McGonigal, Kelly...... 12 O’Brien, Soledad...... 17 DICTIONARY OF Layard, Richard...... 12 SENIORS...... 27 McIntyre, Liz...... 13 O’Conner, Patricia T...... 37 SIGNING, THE...... 36 LeDoux, Joseph...... 34 HOW TO WATCH TV NEWS...4 McKibben, Bill...... 9 ODE LESS TRAVELLED, THE...33 Perkins, John...... 21 Leeds, Alan...... 23 HOW TO WRITE FOR McLean, Bethany...... 20 Off the Grid...... 9 Persecution of Sarah Leeds, Dorothy...... 28 ANIMATION...... 24 McLeod, Lisa Earle...... 31 OF PARROTS AND PEOPLE...9 Palin, The...... 19 Leonard Maltin’s Hughes, Geoffrey...... 34 McWhorter, John...... 34 Ogas, Ogi...... 13 Phone Book, The...... 35 2012 Movie Guide...... 24 Melton, H. Keith...... 16 OMNIVORE’S DILEMMA, Piano Player in the Lerner, Betsy...... 22 Merchants of Culture...30 THE...... 18 Brothel, The...... 16 Lessig, Lawrence...... 4 Mesh, The...... 26 ON DIRECTING FILM...... 24

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title INDEX 41

PICTURES AT A Ricks, Thomas E...... 21 SMART WORDS...... 37 TRUST US, WE’RE EXPERTS!...7 Why Manners Matter...30 REVOLUTION...... 23 Ridley, Matt...... 7 Smith, Dan...... 38 Turner, Bryan S...... 36 WHY SMART Pink, Daniel H...... 12, 29 Rifkin, Jeremy...... 8, 15 Smith, Daniel B...... 36 Twain, Mark...... 17 EXECUTIVES FAIL...... 25 Pinker, Steven...... 7, 35 Riis, Jacob A...... 17 Smith, Evan S...... 24 27 Powers of Whyte, David...... 10 Plato...... 32 Riley, Jason...... 21 Smith, Keri...... 35 Persuasion...... 31 WHY WE DO WHAT Platt, Damian...... 24 Rivera, Geraldo...... 21 SOCIOLINGUISTICS...... 35 Tweti, Mira...... 9 WE DO...... 25 Play...... 3 RIVER OF SHADOWS...... 8 Solie, David...... 27 Twitterature...... 33 Widmer, Ted...... 33 Playing the Enemy...... 3 Roam, Dan...... 29 Solnit, Rebecca...... 8, 9 WIKINOMICS...... 30 Plouffe, David...... 21 Roberts, J. M...... 37 SO MANY BOOKS, SO U Wilder Life, The...... 6, 24 PLUG-IN DRUG, THE...... 24 Robinson, Jeffrey...... 8 LITTLE TIME...... 34 WILD PLACES, THE...... 9 POCKET DICTIONARY OF Robinson, Ken...... 8 Sorkin, Andrew Ross...... 22 Unfolding the Napkin...29 Williams, Anthony D...... 30 SIGNING, THE...... 36 Rodriguez, Robert...... 24 SPEAKING OF FAITH...... 32 UNPROTECTED...... 6 Williams, Thomas Chatterton...10 POLITICAL MIND, THE....20 Rohde, David...... 21 Spears, Richard A...... 38 Ury, William...... 31 Willpower...... 11 Pollack, John...... 35 Ronson, Jon...... 17 Specter, Michael...... 8 Willpower Instinct...12 Pollan, Michael...... 18 Rope and a Prayer, A..21 Spurlock, Morgan...... 18 V Wills, Garry...... 10 POP!...... 22 Rose, Mike...... 8 SPYCHIPS...... 13 Winn, Marie...... 24 Popkin, Barry...... 18 Rosen, Nick...... 9 SPYCRAFT...... 16 VARIETIES OF SCIENTIFIC Winter of Our POPULUXE...... 6 Rossi, Melissa...... 21 St. Hilaire, Chris...... 31 EXPERIENCE, THE...... 32 Disconnect, The...... 15 Porras, Jerry...... 29 ROUGH GUIDE TO THE Staniszewski, Mary Anne...... 10 Vaughan, Christopher...... 3 WIRED FOR WAR...... 16 PORTABLE ABRAHAM INTERNET, THE...... 13 Stauber, John...... 7, 21 Venkatesh, Sudhir...... 10 WOE IS I...... 37 LINCOLN, THE...... 30 Roy, Arundhati...... 21 Stewart, James B...... 22 Vincent, Norah...... 17 Woestendiek, John...... 10 PORTABLE SIXTIES Rushkoff, Douglas...... 4 Stone, Douglas...... 31 VINDICATION OF THE Wollstonecraft, Mary...... 33 READER, THE...... 5 Rush Limbaugh...... 19 STORIES OF ENGLISH, THE...33 RIGHTS OF WOMAN, A...33 Woo, Alison...... 27 Porter, Eduardo...... 29 Ryan, Jeff...... 29 STORY OF ENGLISH, THE...34 Voltaire...... 32 Wood, Gordon S...... 10 Postman, Neil...... 4, 7 Stoute, Steve...... 29 Voodoo Histories...... 3 WORD FREAK...... 33 Power Friending...... 28 S Street Fighters...... 20 WORDS THAT WIN...... 30 Power of Story- STREET GANG...... 23 W WORLD IN SIX SONGS, THE...23 telling, The...... 26 Sagan, Carl...... 32 STUFF OF THOUGHT, THE...35 World Is Fat, The...... 18 Price of Everything, Sanchez, Rick...... 22 SUCCESS BUILT TO LAST...29 Wright, John W...... 38 The...... 29 Sullivan, James...... 24 Walking with the WRITING FOR STORY...... 22 Saunders, George...... 8 Comrades...... 21 Professor X...... 10 Savage, Jon...... 8 Sunstein, Cass R...... 12 WRITING NEW YORK...... 17 Proofiness...... 15 Sun-Tzu...... 29 Wallace, Robert...... 16 WRITING TELEVISION Sawyer, Ruth...... 32 WAL-MART EFFECT, THE...26 PROTESTANT ETHIC AND Saylor, David...... 32 Super Mario...... 29 SITCOMS...... 24 THE “SPIRIT” OF SWEARING...... 34 WANDERLUST...... 9 Scanlon, Jennifer...... 8 War for Late CAPITALISM, THE...... 33 Schlesinger, Henry R...... 16 SYNAPTIC SELF...... 34 Y Provine, Robert R...... 35 Szwed, John...... 24 Night, The...... 23 SCIENCE OF FEAR, THE..... 5 War is Boring...... 19 Provost, Gary...... 22 Scott, Jeffrey...... 24 Yen, Corina...... 15 PSYCHOPATHOLOGY OF Warner, Judith...... 10 Scott, Susan...... 29 T Wasik, Bill...... 4 You Majored in What?...25 EVERYDAY LIFE, THE..... 5 Seager, Joni...... 37 YOUR BRAIN IS Psychopath Test, The...17 Watchers, The...... 14 SEARCH, THE...... 13 TALES, SPEECHES, ESSAYS, WAY OF THE (ALMOST) PERFECT...... 12 Pull...... 29 Seave, Ava...... 28 AND SKETCHES Your Life, Uploaded...13 Pun Also Rises, The...... 35 STORYTELLER, THE...... 32 SECOND CIVIL WAR, THE...19 (Twain)...... 17 WAYS OF SEEING...... 3 PURPOSE OF THE SECOND SHIFT, THE...... 26 Tangled Webs...... 22 Z PAST, THE...... 10 WEAPONS OF MASS SECRETS...... 19 Tannenbaum, Rob...... 4 DECEPTION...... 21 SECRETS OF POWER Tanning of Weber, Max...... 33 Zander, Benjamin...... 30 Q PERSUASION...... 31 America, The...... 29 Weeks, Dudley...... 31 Zander, Rosamund Stone...... 30 Seife, Charles...... 15 Tapscott, Don...... 30 West, Cornel...... 33 ZERO...... 15 QBQ!...... 28 SELF-MADE MAN...... 17 Tarbox, Katherine...... 15 WESTERN CANON, THE...36 Zeroes, The...... 28 SELLING OF THE Taylor, Jill Bolte...... 36 West, Scott...... 32 R PRESIDENT, THE...... 20 TEENAGE...... 8 We’ve Got Issues...... 10 7 POWERS OF TELLING TRUE STORIES...22 WHAT EVERY AMERICAN Ramachandran, V. S...... 35 QUESTIONS, THE...... 28 Temptation...... 11 SHOULD KNOW ABOUT Rampton, Sheldon...... 7, 21 SHACKLETON’S WAY...... 28 TEN DAYS THAT SHOOK THE REST OF THE RAPT...... 11 Shapiro, Daniel...... 31 THE WORLD...... 17 WORLD...... 21 Rashid, Ahmed...... 21 Shea, Ammon...... 34, 35 Tenenbaum, David...... 10 What is Your One Rawson, Hugh...... 37 Sheeler, Jim...... 17 Thaler, Richard H...... 12 Sentence?...... 26 READ-ALOUD Shell, Ellen Ruppel...... 8 There’s a Sucker Born What Language Is...... 34 HANDBOOK, THE...... 34 Shell, G. Richard...... 31 Every Minute...... 8 What Matters Most....11 Reading in the Brain...34 Shirky, Clay...... 14 THING ITSELF, THE...... 10 WHAT’S SO GREAT ABOUT READING THE OED...... 34 Shlain, Leonard...... 35 THIRD SIDE, THE...... 31 AMERICA...... 19 Reality Is Broken...... 4 Shop Class as 33 Men...... 16 What Technology Real State of America Soulcraft...... 5 THIS IS YOUR BRAIN ON Wants...... 14 Atlas, The...... 37 Siegel, David...... 29 MUSIC...... 23 WHAT THE DORMOUSE REBEL WITHOUT A CREW...24 SIGNING EVERYDAY Thomas, Dana...... 10 SAID...... 14 Rediker, Marcus...... 7 PHRASES...... 36 Thompson, John B...... 30 Where Good Ideas Reed, John...... 17 Signing for Kids...... 36 Thompson, Mark...... 29 Come From...... 7 RELIGION OF SIGNING ILLUSTRATED...36 Three Marriages, The...10 While America Aged..... 6 TECHNOLOGY, THE.....15 SIGNING IS FUN...... 36 Threshold...... 20 Whole Earth Remini, Robert V...... 32 SIGNING MADE EASY...... 36 Tierney, John...... 11 Discipline...... 9 REMIX...... 4 SINCE STRANGLING ISN’T Tippett, Krista...... 24, 32 WHOLE NEW MIND, A...... 12 Renegade Sportsman, AN OPTION...... 31 Tocqueville, Alexis de...... 5 WHO MOVED MY CHEESE?...27 The...... 5 Singer, P. W...... 16 Todd, Richard...... 10 WHY BEAUTIFUL PEOPLE Rensin, Emmett L...... 33 Singer, Scott R...... 29 Too Big to Fail...... 22 HAVE MORE REPORTING CIVIL RIGHTS...19 SINGULARITY IS Trelease, Jim...... 34 DAUGHTERS...... 12 REPORTING VIETNAM.....19 NEAR, THE...... 14 Triangle of Truth, The...31 Why Empathy Matters...12 REPORTING WORLD SLANG AND EUPHEMISM...38 Trout, J. D...... 12 Why Files, The...... 10 WAR II...... 19 SLAVE SHIP, THE...... 7 Trudgill, Peter...... 33, 35 WHY I WRITE...... 32 Rich, Frank...... 21 Smart Swarm, The...... 7 Truss, Lynne...... 38

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 42 COLLEGE FACULTY INFORMATION SERVICE

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Penguin Group (USA) offers course adoption assistance as near as your phone or computer. Over the past few years, the College Faculty Information Service has grown to cover a wide range of fine titles from all Penguin Group (USA) imprints in a continuing effort to offer personalized service to college professors and enhance information provided by our college reps in the field.

HOW THE SERVICE WORKS

Any assistant, associate, adjunct, or full professor who teaches in the United States and regularly adopts paperbacks is invited to join the Penguin Group (USA) College Faculty Information Service. Simply complete and return the questionnaire on the next page, and we’ll send you catalogs relevant to your courses and ordering information. Thereafter, you can contact us anytime to discuss appropriate titles and free exam copy choices.

HOW THE PROGRAM WILL HELP YOU

Through CFIS, you’ll receive information on new and forthcoming books of interest to you and free exam copies for possible course adoption. Our representative will be glad to review Penguin Group (USA)’s extensive backlist—an invaluable aid in developing new courses, and answer any questions about our titles that you may have. We’re available to discuss not only current titles but your ideas on books that you’d like to see Penguin publish. We value your suggestions—they assist us in acquiring books that are most relevant to you as educators.

INTERESTED?

Look through this catalog and note the outstanding books and low prices that have made Penguin Group (USA) the first choice of educators. Then fill out the questionnaire and send it to us. The questionnaire is also available on our website: http://us.penguingroup.com/academic

It’s the first step to a collaborative process a collaborative process that will help you select the best books (at the best prices) for your courses.

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title COLLEGE FACULTY INFORMATION SERVICE 43

PENGUIN GROUP (USA) College Faculty Information Service Questionnaire Yes, I am an assistant, associate, adjunct, or full professor in a U.S. university or college and want to take part in PENGUIN GROUP (USA)’s College Faculty Information Service. I participate in decision making and agree that the purpose of requesting examination copies is to consider them for adoption in the courses I teach.

(PLEASE PRINT)

NAME:______DATE: ______

ACADEMIC AND/OR ADMINISTRATIVE TITLE:______

DEPARTMENT:______

COLLEGE/UNIVERSITY:______

COLLEGE/UNIVERSITY STREET ADDRESS (Required for FedEx delivery): ______

CITY______STATE______ZIP______

PHONE NUMBER:______

E-MAIL ADDRESS:______

Would you like to receive occasional e-mail & e-catalog updates of titles in your field? ______

Please list, to the best of your knowledge, the courses you will be teaching in the upcoming term for which you will be considering PENGUIN GROUP (USA) books, and their estimated enrollments.

Course Title ______Est. Enroll______

Please let us know which catalogs you’d like to receive by circling, underlining or highlighting the following:

Literature History Classics Sociology Psychology Poetry Drama Composition Communications Science & Technology Education & Guidance Art & Architecture Business & Management Philosophy & Religion African Studies German Studies Jewish Studies Middle East Studies Native American Studies Latin American Studies Asian Studies Urban Studies Food Studies Women’s Studies Military History Political Science Geography Environment Cinema Music First Year Experience

Have you submitted a Penguin Group (USA) Send Completed Questionnaire to: CFIS Questionnaire prior to this one?______College Faculty Information Service If yes, when?______Attn: Naomi Weinstein Please note that this questionnaire can also be found on the PENGUIN GROUP (USA) Penguin website at www.penguingroup.com/facinfo 375 Hudson Street If you have questions, please send them by e-mail New York, NY 10014-3657 to [email protected] Phone: 212 366 2374 Fax: 212-366-2933

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA) 44 SCHOOL AND PERSONAL COPIES ORDER FORM Penguin Group (USA) 20% Discount Order Form For School and Personal Copies

Personal Orders: A 20% discount applies You may also fax your order to: 800-227-9604, IMprints: ACE, Allen Lane, Alpha Books, to personal copies for teachers and profes- email it to [email protected] or Avery, Berkley, Boulevard, Celebra, sors. A school or university ship-to address mail it to: Chamberlain Bros., DAW, Dutton, Europa, is required to receive this special discount. Penguin Group (USA), Attention: Order Firebird, Gotham, Holloway House, Hudson Other Orders: The Order Department will Processing, 405 Murray Hill Parkway, East Street Press, HP Books, Kensington, Mentor, take wholesale and retail, course adoption, Rutherford, NJ 07073-2136 Meridian, Mermaid, NAL, Library of America, Onyx, Overlook, Penguin, Penguin Classics, school and library orders. Please call 800- In Canada: Visit www.penguin.ca for cur- 526-0275 between 8:30 a.m. and 4:40 p.m. Penguin Compass, The Penguin Press, rent prices. Send orders to: Penguin Books Perigee, Plume, Portfolio, Prentice Hall EST Monday through Friday and have your Canada LTD., Academic Sales, 90 Eglinton Ave. account number and ISBNs ready. Press, Prime Crime, Putnam, Reader’s East, Suite 700, Toronto, Ontario, Canada Digest, Riverhead, ROC, Rough Guides, M4P 2Y3. Include 7% G.S.T. on all orders. Sentinel, Signet, Signet Classics, Tarcher, Order status, shipment confirmation, and Viking, and Viking Studio. copies of invoices may be obtained via OASIS at http://oasis.penguingroup.com

Qty ISBN Title Price

SHIP TO: Subtotal Name______Date______–20% Discount (if applicable*) Address______Revised Subtotal ______Sales Tax City______State______Zip______TOTAL ENCLOSED $ n Visa n Master Card n AmEx n Discover Card No.______Exp. Date______PENGUIN GROUP (USA) Signature______Academic Marketing Dept./COMM11 Card address (if different from shipping address)______375 Hudson Street ______New York, NY 10014-3657 Telephone______Fax: 212-366-2933

To order online: Go to us.penguingroup.com, shop, and enter COMM11 in the ‘coupon code’ Please use this order form for field of the shopping cart page school and personal copies only. to receive 20% off.

Communication & Media Studies 2011 PENGUIN GROUP (USA) f denotes new or forthcoming title EXAMINATION COPY ORDER FORM 45

PENGUIN GROUP (USA) Examination Copy Policy EXAMINATION COPY ORDER FORM Paperbacks and hardcovers published by Penguin Group (USA) Inc. are available to educa- I would like to consider the following books for course adoption: tors who wish to consider them for adoption. A prepaid fee based on the full price of the book is Title/Author______required for all examination copy requests. ISBN (Book #)______Price______Fee______$2.50 fee for books priced $4.95–$9.95 Course Title/#______Enroll.______$5.00 fee for books priced $10.00–$14.95 $7.50 fee for books priced $15.00–$18.95 Title/Author______50% off paperbacks $19.00 and up ISBN (Book #)______Price______Fee______20% discount on hardcover titles Course Title/#______Enroll.______Audiotapes are not available on an examination Title/Author______basis. ISBN (Book #)______Price______Fee______Payment: Provide credit card details on this form Course Title/#______Enroll.______and send to the address below (No cash, checks, money orders, or CODs will be accepted). Title/Author______All orders are subject to stock availability at the ISBN (Book #)______Price______Fee______time they are processed. Please wait to order our Course Title/#______Enroll.______forthcoming titles until the available month given in the catalog. Title/Author______ISBN (Book #)______Price______Fee______Books will be sent to school address only. Allow Course Title/#______Enroll.______a minimum of 10 business days for delivery. All examination copy orders require a U.S. ship- Title/Author______to address. International orders cannot be filled ISBN (Book #)______Price______Fee______from the U.S. Please contact your local Penguin Course Title/#______Enroll.______Group sales company, which you can find at www.penguin.com. Appropriate state and local Subtotal: $______sales tax must be included for Sales Tax: $______Desk Copy Policy your order to be processed. Total Fee: $______PENGUIN GROUP (USA) INC. will supply one free instructor’s desk copy for every 20 copies of an adopted title ordered through the bookstore. Penguin Group (USA) Inc. now accepts credit cards for examination copies. TO ORDER DESK COPIES, please include 13-digit Please indicate your form of payment below: ISBN, Imprint name (Penguin, Viking, etc.), Title, n Visa n Master Card n AmEx n Discover Exp. Date______Author or Editor, and Date by which desk copies are needed. Our FAX number is 212-366-2933 or Card No.______e-mail [email protected]. Signature______Desk copies can only be sent to your school address. Include full street address as we ship via UPS. Card address (if different from shipping address)______Telephone requests will not be accepted. ______Telephone______In Canada, write to: Penguin Group Canada/Academic Sales 90 Eglinton Ave East, Suite 700 Toronto, Ontario / Canada M4P 2Y3 Ship to: Personal Copy Policy Name______Copies of the titles listed in this catalog are avail- School______able to professors for their personal use at a 20% Department______discount, plus applicable sales tax. Please use the form provided at the back of the catalog. Street Address (not optional—required for UPS delivery)______Allow a minimum of 10 business days for delivery. ______Send requests to: City______State______Zip______PENGUIN GROUP (USA) Note: This order form is for books you are considering for course adoption only. Academic Marketing Dept./COMM11 375 Hudson Street New York, NY 10014-3657 COMM11

f denotes new or forthcoming title Communication & Media Studies 2011 PENGUIN GROUP (USA)