Western University Scholarship@Western Electronic Thesis and Dissertation Repository 4-22-2015 12:00 AM Rob Zombie, the Brand: Crafting the Convergence-Era Horror Auteur Ryan Stam The University of Western Ontario Supervisor Dr. Joe Wlodarz The University of Western Ontario Graduate Program in Film Studies A thesis submitted in partial fulfillment of the equirr ements for the degree in Master of Arts © Ryan Stam 2015 Follow this and additional works at: https://ir.lib.uwo.ca/etd Part of the Film and Media Studies Commons Recommended Citation Stam, Ryan, "Rob Zombie, the Brand: Crafting the Convergence-Era Horror Auteur" (2015). Electronic Thesis and Dissertation Repository. 2744. https://ir.lib.uwo.ca/etd/2744 This Dissertation/Thesis is brought to you for free and open access by Scholarship@Western. It has been accepted for inclusion in Electronic Thesis and Dissertation Repository by an authorized administrator of Scholarship@Western. For more information, please contact
[email protected]. ROB ZOMBIE, THE BRAND: CRAFTING THE CONVERGENCE-ERA HORROR AUTEUR MONOGRAPH by Ryan Stam Graduate Program in Film Studies A thesis submitted in partial fulfillment of the requirements for the degree of Master of Arts The School of Graduate and Postdoctoral Studies The University of Western Ontario London, Ontario, Canada © Ryan Stam 2015 ii Abstract This thesis adopts an industrial approach to auteur study, engaging in a detailed analysis of the extratextual crafting of metal-musician-turned-horror-filmmaker Rob Zombie’s auteur image from the year 2000 to the present day. It proposes the existence of a new authorial archetype in the twenty-first century American horror market, the convergence-era horror auteur, whose manufacturing and mobilization is tied explicitly to the niche-oriented marketing efforts of media industries.