BMW UK September 2015 THE NEW BMW 3 SERIES SALOON/TOURING. PRESS LAUNCH PRODUCT OVERVIEW. MODEL POSITIONING.
SALOON – Continue the success story of the 3 Series as the segment benchmark. – Defend and extend our segment leadership position against existing competitors (Mercedes-Benz and Audi) and new entrants (Jaguar). – Fulfil the role as the heart and core of the BMW brand.
TOURING – Uniquely combine sporty and elegant design with the highest functionality. – Offer a lifestyle-oriented alternative to the 3 Series Saloon with class- leading driving dynamics. – Extend leadership position over the Audi A4 Avant and counteract new C- Class Estate . LAUNCH DATE – 25 JULY 2015.
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar
Start of Communication (07.05)
World Premiere – BMW Welt (07.05) International Press Launch (29.06-11.07)
Start of Production (01.07)
Market launch (25.07) UK Press Launch (02.03)
PHEV Start of Production (01.11)
PHEV Market launch (05.03) THE ONLY CAR WITH A 40 YEAR HEADSTART
st nd rd 1 Generation 2 Generation 3 Generation – The BMW 3 Series Saloon is 1975–1983 1983–1991 1991–1998 the most iconic sports saloon and the only car in its segment to have a 40 year heritage.
– The new 3 Series is the most 4th Generation 5th Generation 6th Generation sporty, dynamic, efficient and 1998–2005 2005–2012 2012+ powerful 3 Series ever.
– F30/31 a major success since launch. EXTERIOR DESIGN. THE NEW BMW 3 SERIES SALOON. THE NEW BMW 3 SERIES SALOON. THE NEW BMW 3 SERIES SALOON.
340i Sport N/A for UK FRONT END DESIGN CHANGES.
Pre-LCI Sport LCI Sport REAR END DESIGN CHANGES AND FULL LED TAILLIGHTS.
320i/d
Pre-LCI Sport
340i Sport N/A for UK LCI Sport INTERIOR DESIGN. NUMEROUS INTERIOR ENHANCEMENTS. ENGINE PROGRAMME. NEXT-GENERATION TWINPOWER TURBO ENGINES.
Next-generation modular ‘B’ engines based around 500cc cylinders in 3-cyl, 4-cyl or 6-cyl configurations. TwinPower Turbo Minimised friction and High-precision direct VANOS Single turbo (3-cyl) injection (petrol) reduced thermal losses. Common-rail injection VALVETRONIC TwinScrollturbo (4/6-cyl) Water-cooled turbine on (diesel) petrol engines. Variable Turbine Geometry Bi-turbo / Tri-turbo (diesel)
Improved performance, lower emissions, reduced consumption. UK ENGINE PROGRAMME INTRODUCTION.
2015 2016
07/15 318i 320i / xDrive 330i 340i 07/15 316d Launch 318d 320d / ED / xDrive 11/15 03/16 330d / xDrive 330e 330e Launch 335d xDrive
Dates shown are Start of Production (SOP) or Market Launch as indicated. NAMING STRATEGY
Change in nomenclature to reflect new engines with associated increases in power and reductions in emissions.
Engine LCI Engine Power (hp) CO2 (g/km) 16i 18i 0 -14 28i 30i +7 -11 (AT) 35i 40i +20 -12 (AT) DRIVING DYNAMICS FURTHER ENHANCED.
All chassis setups improved hardware and software for (Base, M Sport & Adaptive) to New steering setup for Base, Servotronic and Sports increase secondary ride and keep same level steering – improved performance and feel of comfort
New Michelin Sport New damper Change of strut top mounts from 3 to 5 bolts to Performance tyres settings, new spread load and increase performance while optionally available on M bump stops front reducing bolt size for no increase in weight. Sport increasing and rear, thicker acceleration, slalom and roll bars for Thickness of steel increased from 1.6mm – 3mm for braking distances adaptive, less roll additional stiffness and to allow higher loads to be with same level transmitted in sporty driving. (One wheel choice) of comfort IMPROVED 8-SPEED STEPTRONIC TRANSMISSION.
Already regarded as the benchmark automatic transmission within the segment.
Compact architecture and optimised weight.
Proactive Driving Assistant uses navigation data and route profile to predict required gear.
Predictive Drivetrain sets up vehicle by taking into account driver preferences.
Greater differentiation between COMFORT and SPORT mode than ever before. NEW BMW LED HEADLIGHT TECHNOLOGIES.
BMW LED Headlights BMW Adaptive LED Headlights Main beam: LED Main beam: LED adaptive DRLs: LED DRLs: LED Indicators: LED Indicators: LED LED foglights: optional LED foglights: standard High-beam assist: optional High-beam assist: standard £710 £1,460 THE NEW BMW 320d ED PLUS AT LCI DELIVERS 10G/KM SAVING OVER PREDECESSOR WITH ADDITIONAL WHEEL OPTIONS. NEW OPTIONAL 16”WHEELS
£0 COST £115 COST SWITCH SWITCH
Available as Saloon and Touring models. Equipment as per 320d SE.
(16” alloy wheels). Some restrictions applicable.
£0 VED 163hp 74.3mpg 99g/km £29,705 (MT : 102g/km) 17% BIK THE NEW BMW 320d ED SPORT DELIVERS SPORTY STYLING WITH EXCELLENT EMISSIONS OPTIONAL WHEELS
19” £1,160
18” £575
17” Standard Wheel Model shown with optional 19” Alloy wheels £20 VED 163hp 70.6mpg 104g/km £30,205 (MT : 108g/km) 18% BIK 320D ED SPORT AUTO- BEST IN SEGMENT WITH SPORTY APPEAL
Manual Auto 320d ED A4 2.0 TDI MB C220 Jaguar XE 320d ED A4 2.0 TDI MB C220 Jaguar XE Sport Ultra S Line BlueTEC 2.0 R-Sport Sport Ultra S Line BlueTEC 2.0 Sport Auto Sport R-Sport Wheel size 17” 17” 17” 17” 17” 17” 17” 17” Power (hp) 163 163 170 163 163 N/A 170 163 Torque (Nm) 400 400 400 380 400 N/A 400 380 0-62mph (secs) 7.9 8.3 7.7 8.4 7.8 N/A 7.4 8.2 Combined (mpg) 68.9 67.3 70.6 75.0 70.6 N/A 65.7 67.3
CO2 (g/km) 108 109 103 99 104 N/A 109 106 Retail Price £30,615 £32,225† £32,305* £32,325 £31,755 N/A £33,805* £34,075 BIK % (15/16) 19% 19% 18% 17% 18% N/A 19% 19% BIK 2015 - 40% £2,295 £2,448 £2,325 £2,198 £2,286 N/A £2,704 £2,589 Segment leader on efficiency, BIK and price for 320d ED Sport Auto * Includes £995 for Exec Pack (Nav/Heated Seats) † Includes £1,695 for Nav (half leather std) THE NEW BMW 330e PLUG IN HYBRID.
NEW OPTIONAL 16”WHEEL (ZERO COST SWITCH)
NEW OPTIONAL 16”WHEEL
+70Nm over 330i +60mpg from 320d ED -50g/km from 320d ED -12% from 320d ED *Draft figures 134.5 ZERO VED 252hp* <50g/km* £TBC mpg* 5% BIK RETAIL PRICING WITH MINOR INCREASE AT LCI. DESPITE INCREASES IN ALL AREAS OF PERFORMANCE.
Trim Increase from Fuel Engine Power Torque Emissions Economy level Pre-LCI Petrol 18i, 20i, 30i, 40i All £0 +2% +7% -7% +8% Diesel 16d, 18d, 20d, 30d All £310 +3% +3% -6% +6% Diesel 35d All £0 No change No change No change No change
• All F30/31 petrol models gain new engines at no additional cost
• All F30/31 diesel models gain new engines with the exception of 30d which is optimised to EU6 and 35d which is already EU6 and therefore has no price increase.
•Increase in Power, Torque Economy and Reductions in CO2 3 SERIES PRICING COMPETITOR COMPARISON. VOLUME MODEL LEADS ON PERFORMANCE, EFFICIENCY AND PRICE.
Initial Monthly Power CO2 0-62 RRP BIK Marque Model Rental Cost (hp) (g/km) (s) (£) (%) (£) (£)
BMW 320d M Sport Auto 190 111 7.2 £32,855 20% £1,764 £294 Mercedes C220d AMG Line Auto 170 119 7.4 £35,695 21% £2,066 £344 Audi A4 2.0TDI S Line Auto 190 126 7.8 £32,440 23% £2,051 £342 Jaguar 2.0d R-Sport Auto 180 111 7.8 £34,775 20% £2,165 £361
Monthly cost based on 6+36m / 10,000 Miles/yr 320d M Sport is the highest selling 3 Series model OFFER STRUCTURE AND STANDARD EQUIPMENT. INCREASED STANDARD SPECIFICATION.
DAB digital radio Automatic tailgate 6.5” colour screen and iDriveController (Touring only)
BMW Emergency Call Bluetooth/USB inc. audio streaming Two-zone A/C 40:20:40 folding seats (Touring only)
Drive Performance Comfort Go Cruise control Control/ECO PRO Media package – BMW Business
Rain sensor/ Rear PDC auto. headlight Extra 12V sockets New17” 17” alloy alloy wheels wheels TRIM STRUCTURE.
- 18” M Sport alloy wheels - 18” Luxury alloy wheels - Dakota leather upholstery - Dakota leather upholstery - M Sport leather steering wheel - Exclusive contrast stitching - M aerodynamic bodystyling M Sport +£2,300 +£2,500 Luxury - Fineline Anthracite interior trim - M Sport suspension / Sport seats - Chromeline exterior trim - Aluminium Hexagon interior trim - High-gloss Shadowline exterior trim
- 17” Sport alloy wheels - 17” Sport alloy wheels - Sport leather steering wheel - Sport leather steering wheel - Contrast stitching Sport +£300 - Contrast stitching ED Sport +£500 - Sport seats - Sport seats Over ED Plus - High-gloss Black interior trim - High-gloss Black interior trim
- NEW 17” alloy wheels - Auto. dimming rear-view mirror - BMW Business Navigation - Rain sensor with auto. headlights - Dakota Leather upholstery - BMW Emergency Call - Front/rear PDC (30i + above) - Heated front seats Two-zone air conditioning Servotronic (30i + above) SE ED Plus +£700 - - - 16” Alloy wheels - Extended lighting (30i + above) - Metallic paint (30d + above) Over SE - Automatic tailgate (Touring only) - 40:20:40 split-folding rear seats (Touring only) Prices shown are vs. SE/ED MODEL IMAGERY.
SE Sport
Luxury M Sport FIVE KEY SELLING POINTS. Sporty design and styling - New exterior & interior design inc. LED tailights - New SE wheel design 1 - 320i/d dual exhausts New-generation of BMW TwinPower Turbo engines - ‘Building-blocks’ cylinder approach - 320d ED - 330e PHEV 2
Class-leading driving dynamics - Wide scale chassis improvements - Drive Performance Control allows selection of tailored driving modes 3 - PHEV, xDrive, Adaptive M Sport suspension and Sport automatic transmission with Launch Control available High level of standard equipment - Business Navigation on all models - Auto. tailgate on Touring 4 - New optional alloy wheels for lines The latest BMW ConnectedDrive technologies - Intelligent light technologies including new Adaptive LED headlights - Latest connectivity including RTTI, Head up-Display, Driving Assistant and Message Dictation, plus over the air 5 nav updates and improved PDC functionality including park assistance. BMW UK September 2015 THE NEW BMW 3 SERIES SALOON/TOURING THANK YOU FOR YOUR ATTENTION.