COMPETITIVE ADVANTAGES OF OUTDOOR TV NETWORK
Reaching the active local Broadcasting audiovisual workforce and tourists effectively commercial messages along with attractive infotainment
Enabling interactive and Eliminating banner wastage live-feed programs and conserving energy
Kowloon
Largest LED billboard in Tsim Sha Tsui targeting locals and tourists Surrounded by shopping malls and 5-star hotels MODY ROAD 麼地道
HOLIDAY INN GOLDEN MILE
iSQUARE 彌敦道 HOTEL Tsim Sha Tsui 國際廣場 金域假日酒店
PEKING ROAD 北京道 CHUNGKING THE KOWLOON MANSIONS HOTEL 重慶大廈 九龍酒店
MIDDLE ROAD ROAD NATHAN 中間道
THE PENINSULA CTV, Chungking Mansions, 36-44 Nathan Road, Tsim Sha Tsui, KLN, HK HONG KONG 半島酒店
Size Audience Flow
19. 2 m (W) Approx. 4. 8 m ( H ) 320,000 daily
Operation Hours Airtime Rate Mon to Sun HK$50,000/ week 08:00 to 24:00 (180 sec per operation hour) (Total: 16 hours per day)
Watch Video Kowloon
Landmark LED billboard in Mongkok targeting young and trendy consumer group Located at the busiest street surrounded by AV product, telecom and sportswear shops SHANTUNG STREET 山東街 Mongkok
HOLLYWOOD MONGKOK PLAZA BROADWAY 荷李活 CINEMA 商業中心 旺角百老匯 戲院 TUNG CHOI STREET 通菜街 NATHAN ROAD 彌敦道 ROAD NATHAN
BTV, Broadway Cinema, 6-12 Sai Yeung Choi Street South, Mongkok, KLN, HK SOY STREET 豉油街 SAI YEUNG CHOI STREET SOUTH 西洋菜南街
Size Audience Flow
7. 68 m (W) Approx. 4. 6 m ( H ) 200,000 daily
Operation Hours Airtime Rate Mon to Sun HK$40,000/ week 10:00 to 23:00 (180 sec per operation hour) (Total: 13 hours per day)
Watch Video Kowloon
Largest LED billboard in West Kowloon commanding supreme exposure Landmark shopping mall adjacent to Lai Chi Kok MTR Station CASTLE PEAK ROAD 青山道 Lai Chi Kok
LIFUNG TOWER 利豐大廈 大南西街 CHEUNG SHA WAN ROAD 長沙灣道
CHEUNG SHA WAN PLAZA 長沙灣廣場
CHEUNG SHUN STREET 長順街 NAN W STREET TAI LTV, Cheung Sha Wan Plaza, 833 Cheung Sha Wan Road, CHEUNG LAI STREET 長荔街 Lai Chi Kok, Kowloon
Size Audience Flow
15. 4 m (W) Approx. 7. 4 m ( H ) 200,000 daily
Operation Hours Airtime Rate Mon to Sun HK$48,000/ month 08:00 to 22:00 (5 minutes per operation hour) (Total: 14 hours per day)
Watch Video Hong Kong Island
Located at the central business district targeting business executives, expatriate and tourists
Surrounded by high-end shopping malls, hotels and financial institutions FOUR SEASONS HOTEL HK
SHUN TAK IFC CENTRE 國際金融中心 信德中心 干諾道中 CONNAUGHT ROAD C
INFINITUS SINCERE 文華里 WING ON PLAZA CENTRE 無極限廣場 DEPT. 永安中心 永和街 STORE 先施百貨 GILMAN STREET RUMSEY�STREET DES VOEUX ROAD C 德輔道中 MAN WA LANE
GOLDEN 機利文街 DTV, Infinitus Plaza, 199 Des Voeux Road Central, HK CENTRE 金龍中心 WING�WO�STREET ��林士街
Central
Size Audience Flow
6. 4 m (W) Approx. 1 1. 4 m ( H ) 200,000 daily
Operation Hours Airtime Rate Mon to Sun HK$28,000/ week 08:00 to 23:00 (180 sec per operation hour) (Total: 15 hours per day)
Watch Video Hong Kong Island
Located at one of the busiest intersections in Causeway Bay targeting locals and tourists Surrounded by shopping malls, cinemas and 5-stars hotels PATERSON STREET 百德新街
JP PLAZA 翡翠明珠廣場
FASHION WALK 名店坊
SOGO WINDSOR 崇光百貨 HOUSE 皇室大廈 GREAT GEORGECAUSEWAY STREET 記利佐治街HANG PLACE LUNG YEE WO STREET 銅鑼灣地帶 CENTRE 恒隆中心 JTV, JP Plaza, No. 22 Paterson Street, Causeway Bay, HK 怡和街
Pedestrians-only Street 行人專用區
Causeway Bay
Size Audience Flow
7 . 68 m (W) Approx. 4. 6 m ( H ) 240,000 daily
Operation Hours Airtime Rate Mon to Sun HK$40,000/ week 08:00 to 24:00 (180 sec per operation hour) (Total: 16 hours per day)
Watch Video Hong Kong Island
One of the largest LED billboards in the district targeting business executives and affluent households Wan Chai district residents have highest education level and second highest household income in HK (Census 2017) GLOUCESTER ROAD 告士打道
AXA CENTRE 安盛中心 杜老誌道 JAFFE ROAD 謝斐道 CHINA ONLINE 馬師道 CENTRE 中國網絡中心 LOCKHART ROAD 駱克道
C.L.I. BUILDING 中國人壽大廈 MARSH ROAD TONNOCHY ROAD
HENNESSY ROAD 軒尼詩道
WTV, C.L.I. Building, 313 Hennessy Road, Wan Chai, Hong Kong CC WU BUILDING CNT TOWER 集成中心 北海中心
Wan Chai
Size Audience Flow
21. 3 m (W) Approx. 7. 9 m ( H ) 180,000 daily
Operation Hours Airtime Rate Mon to Sun HK$58,000/ month 08:00 to 22:30 (5 mins per operation hour) (Total: 14.5 hours per day)
Watch Video Hong Kong Island
Largest LED media in the heart of Lan Kwai Fong targeting high-spending executives, professionals, expatriates, overseas students and tourists
Surrounded by high-end entertainment outlets, 5-star hotels and class A commercial buildings QUEEN'S ROAD CENTRAL 皇后大道中ENTERTAINMENT BUILDING
HING WAI BUILDING 興瑋大廈 娛樂行
STANLEY ST 士丹利街 德己立街 CENTURY SQUARE 世紀廣場
WELLINGTON ST 威靈頓街
BUTTERFLY ON LKF LKF 晉逸蘭桂坊精品酒店 蘭桂坊 LKF, Butterfly on LKF, 23 D’Aguilar Street, Lan Kwai Fong, Central, HK D’AGUILAR ST D’AGUILAR
Central
Size Top Left Top Right Bottom 9.8 m (W) 5.7 m (W) 5.0 m (W) 5.5 m ( H ) 9.1 m ( H ) 11.5 m ( H )
Audience Flow Operation Hours
Approx. Mon to Sun 100,000 daily 12:00 to 24:00
Airtime Rate HK$580,000/ month (55 mins per operation hour)
Watch Video Hong Kong Island
Landmark LED billboard in Causeway Bay targeting locals and tourists SOUNDWILL PLAZA 2000 PLAZA 2000年廣場 金朝陽中心
RUSSELL STREET 羅素街 波斯富街 勿地臣街
LEE TIMES SQUARE THEATRE 時代廣場 PLAZA 利園中心 STREET PERCIVAL
BTV MATHESON STREET TSTV, Times Square, Russell Street, Causeway Bay, HK SHARP STREET EAST 霎東街
Causeway Bay
Size 12.8 m (W) 9 m ( H )
Operation Hours Airtime Rate Mon to Sun HK$38,000/ week 10:00 to 22:00 (180 sec per operation hour) (Total: 12 hours per day) Hong Kong Island
One of the scarcely available rooftop LED spectaculars facing the Victoria Harbour KOWLOON OCEAN TERMINAL THE PENINSULA 海運大廈 HONG KONG 半島酒店
INTERCONTINENTAL HOTEL STAR FERRY 洲際酒店 PIER CENTRAL 天星碼頭 GOVT. VICTORIA OFFICES HARBOUR 政府總部 IFC SUN HUNG KAI CENTRE 新鴻基中心
ELIZABETH HSBC HARCOURT STV Headquarters HOUSE Building HOUSE SUNSHINE 伊利莎伯大廈 STV, Sunshine Plaza, 324-338 Jaffe Road, Wan Chai, HK 夏愨大廈 PLAZA CAUSEWAY 三湘大廈 ADMIRALTY BAY WAN CHAI
Wan Chai
Watch Video INFOTAINMENT TITLE SPONSORSHIP INFOTAINMENT TITLE SPONSORSHIP
GENERAL NEWS TITLE SPONSORSHIP Bringing real-time infotainment to the audience on the move
ENTERTAINMENT NEWS TITLE SPONSORSHIP Grabbing attention from general public by featuring celebrities and artists INFOTAINMENT TITLE SPONSORSHIP
WEATHER REPORT TITLE SPONSORSHIP Bringing instant weather updates and HANG SENG INDEX forecasts to the audience on the move TITLE SPONSOSHIP Attracting investors witht real-time stock market information INFOTAINMENT TITLE SPONSORSHIP
TIME CHECK TITLE SPONSOSHIP Enabling frequent brand exposure at regular time intervals LIVE & INTERACTIVE PROGRAM LIFE & INTERACTIVE PROGRAM
LIVE BROADCAST SERVICE
China Unicom Product Launch Party @ BTV
A most-anticipated street party hosted by China Unicom kicked off right in front of the gigantic LED TV along Sai Yeung Choi Street South, the most crowded pedestrians-only street in Mongkok. To introduce a newly-launched service, dozens of sexy dancers were performing vigorously and inviting everyone on the street to join them, which made the vicinity an exceptionally happening one. The whole event was aired LIVE on the LED TV. The event had also drawn attention of the press that had enhanced the brand exposure of China Unicom. LIFE & INTERACTIVE PROGRAM
3D GOLD GRAND OPENING
BOC EXPO 2018
LONGINES EVENT LIFE & INTERACTIVE PROGRAM
Why interactive marketing?
• ATTRACTIVE Guarantee audience attention • ENGAGING Create fun and happiness • MEMORABLE Imprint branded experience ALL-IN-1 PROMO VAN PROMO VA N ALL- IN-1 PROMO VAN
LED Display:
A high-resolution LED display is equipped on the body of the PromoVan, enabling the broadcast of client’s promotional materials to attract public eyeballs.
Customizable Exhibition Space:
A spacious interior of the PromoVan can be customized to become an event marketing venue for different promotional purposes.
Live Performance Stage:
An extendable mini stage is installed at the back of the PromoVan to maximize exposure of any live performance and celebrity appearance. ALL- IN-1 PROMO VAN
Size Material Deadline: 150” LED Display 65” LCD Display 3. 3 m (W) 1. 5 m (W) working days in advance 1. 8 m ( H ) 0. 9 m ( H ) 14
Operation Hours Event Package Rate Inclusive of :
HK$60,000/ weekend (Fri to Sun) - Driver Any 8 hours from - Fuel cost 12:30 to 22:30 daily HK$120,000/ week - Custom Exterior sticker HK$180,000 for 2 weeks - Tunnel toll - Technical suppourt
*Customized routing as per client request.
Equipment/ Features
LED Display (Outside) 150” Lighthouse 4mm LED Display LCD Display (Inside) 65” LG 4K (3D) LCD TV Add-on services : Stairs Left / Right / Rear Speakers (Outside) Yes - Design service Speakers (Inside) Yes - Event organization - Promoters recruitment Internet 4G LTE Notebook Computer Yes *At preferential rate DVD Player Yes TV Antenna (HD) Yes Air-Conditioners Yes Passenger Capacity 5 (excluding driver) VEHICLE DIMENSIONS ( Measurement in mm )
5640
3285 2405 Right 150” LED Panel 1820 420
5640
膠邊
3560 639
1455 2405
881 65” 4K 780 Left 1052 LCD TV 1052 300 420 OUTDOOR BILLBOARD C A ARGYLE Kowloon CENTRE
Mega-sized billboards in Mongkok targeting locals and tourists Facing the busiest Nathan Road and Sai Yeung Choi Street South Mongkok
ARGYLE FIFE STREET 快富街
C D E
西洋菜南街 A
F 通菜街
CENTRE 彌敦道
ARGYLE CENTRE Argyle Centre, 688 Nathan Road, Mongkok, KLN, HK 旺角中心 NATHAN ROAD NATHAN TUNG CHOI STREET
ARGYLE SREET 亞皆老街 E SAI YEUNG CHOI STREET SOUTH F D
Material Size (W) x (H) Display Size (W) x (H) Billboard Rate
A 20.9 m x 1 0.5 m 20.8 m x 1 0.4 m HK$ 198,000/ month
C 6.5 m x 1 0.5 m 6.4 m x 1 0.3 m HK$ 48,000/ month
D 7.4 m x 1 0.4 m 7.3 m x 1 0.3 m HK$ 48,000/ month
E 1 0.5 m x 1 0.5 m 1 0.4 m x 1 0.3 m HK$ 68,000/ month
F 1 0.5 m x 1 0.5 m 1 0.4 m x 1 0.3 m HK$ 68,000/ month JP Hong Kong PLAZA Island
Billboard at the heart of Causeway Bay targeting locals and tourists
Located at the entrance of pedestrians-only street surrounded by shopping centres Causeway Bay PATERSON STREET 百德新街
JP PLAZA 翡翠明珠廣場
FASHION WALK 名店坊
SOGO WINDSOR 崇光百貨 HOUSE JP Plaza, No.22 Paterson Street, Causeway Bay, HK 皇室大廈 GREAT GEORGECAUSEWAY STREET 記利佐治街HANG PLACE LUNG YEE WO STREET 銅鑼灣地帶 CENTRE 恒隆中心 怡和街
Pedestrians-only Street 行人專用區
5 Columns (Solid Sticker Film)
Material Size (W) x (H) Display Size (W) x (H) Billboard Rate
Approx. 7.4 m x 8.9 m Approx. 7.3 m x 8.8 m HK$ 328,000/ month MATERIAL REQUIREMENTS
Video Banner Material Artwork
Video Material: Material Deadline: Banner Artwork:
7 working days in advance MPEG2 MPEG4
Censorship:
AVI H.264 WMV WMV8 ( DV-AVI ) ( WMV9 ) working days in advance 7 Material Deadline: The Advertiser shall submit the Certificate of Exemption working days in advance Minimum resolution should be 1920 x 1080 under the Film Censorship 14 Ordinance (Cap. 392) of the For SWF (Flash) file, content resolution must be respective broadcasting exactly the same as screen display resolution material for JM Network’s record 7 working days before the broadcasting date. Information contained in this rate card is for reference only and subject to change without prior notice. ©2019 JM Network Limited. All rights reserved. [email protected] | www.jmnetwork.com T (852) 2723 0020 | F (852) 2723 4300 Media Sales Hotline (852) 2733 0998