Final version: 09/06/2017.
Tennis SA presentation: To the Parliamentary Portfolio Committee on Sport & Recreation. Tennis South Africa Our delegation
Gavin Crookes: Riad Davids: Zaida Beukes: President Vice-President Board Member
Tony Loubser: Mpho Makhoba: Richard Glover: Board Member Development Manager CEO Tennis South Africa Overview of this presentation
Key Discussion Points.
1. The current state of tennis in SA.
2. TSA: Governance Structures.
3. Financials & Business Model.
4. Transformation & Development.
5. Performance on the court.
6. Our new growth plan for tennis. 1. The current state of tennis in SA. Tennis South Africa How we view tennis in SA
High
Delivered by structures, Performance. people & metrics.
Participation.
Interest.
Underpinned by a sustainable business model (= revenue) Tennis South Africa Our current challenges
Revenue: We have a major sustainability challenge!
Interest Participation High Performance
No international events OR Club tennis is under financial Not producing Top 100 Top 20 singles players pressure players
Limited awareness of tennis in The maintenance of facilities We are struggling to produce SA is a major issue high calibre female players
Declining participation in rural Unregulated coaches areas
A perceived lack of transformation in the sport. Tennis South Africa Tennis fans in SA: Aged: 16+
LSM
22% 18% 18% 17% 10% 15%
LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10 Rounding off may not allow summing to 100%
GENDER RACE
Black 56%
White 31%
Coloured 8%
Indian 5% 52% 48%
PROVINCE AGE Gauteng 32% 16-24 Years Kwazulu-Natal 21% 25-34 Years Western Cape 17% 35-49 Years Limpopo 13% 50+ Years Eastern Cape 6% Mpumalanga 6% North West 3% 16% Free State 25% 2% 26% Northern Cape 1% Source: Nielsen Sports, 2016 (LSM 5-10) 32% Tennis South Africa SA tennis fans are….young and black!
Tennis fans in SA are most likely to be: Black Females, Aged: 16 – 24, from Gauteng. Tennis South Africa Tennis players in SA: Key data
There are close to 700,000 active tennis players in South Africa.
48% 44% of active players female in South Africa are under the age of 24.
17% are under the 52% age of 15 = 119 000. male
Source: ITF Study. 2016 Calendar Year. Sample: 3000 people. Tennis South Africa Tennis players in SA: Age started
Source: ITF Study. 2016 Calendar Year. Sample: 3000 people. Tennis South Africa Tennis players in SA: Key data
Source: ITF Study. 2016 Calendar Year. Sample: 3000 people. Tennis South Africa What the data tells us….
“Tennis has huge
Tennis growth potential in players in SA are young South Africa!”
The no.1 fans of tennis are young, black women!
Schools are We need to of strategic focus on the importance critical 6-11 to the future age group of the sport! 2. Governance Structures Tennis South Africa Organogram of tennis in SA
ITF International Tennis Federation
Confederation of African Tennis CAT SASCOC
TSA
Council of Provinces
Board of Directors
Sub-Committees
TSA Head Wheelchair Wheelchair tennis is an associate member of TSA. Office Tennis
Schools Tennis
Universities Tennis Tennis South Africa Governance structures
MANCO
Audit
Risk & Ethics
Transformation
Remuneration TSA Board (16 members) 10 x Committees Innovation
High Performance
Officiating
Juniors
Seniors Tennis South Africa Board demographics: 16 Members
38% 56% 6%
Black (6): White (9): Disabled (1):
4 – males. 8 – males. 1 – female, 2 – females. 1 – female. white. Tennis South Africa Staff demographics:
TSA Head Office (Pretoria) Wheelchair Tennis (Johannesburg)
Black: White: Black: White:
Male – 6 Male – 2 Male – 4 Female – 3 Female – 2 Female – 2 8 4 4 3
63% black. 37% female. 3. Financials & Business Model Tennis South Africa TSA financial performance: last 3 years
2016/17* 2015/16 2014/15
Total Income R14 006 899 R13 093 882 R12 181 956
Total Expenses R13 953 411 R15 079 063 R12 938 573
Surplus/Deficit +R53 488 -R1 985 181 -R756 617
Note 1: The TSA financial year runs from the 1st April to the 31st March. Note 2: TSA last received National Lottery Funding in 2014/15 (Circa R2.5m). Note 3: *The 2016/17 financial statements – as per TSA Audit Committee meeting held on the 8th June 2017. Tennis South Africa Key revenue areas – 2016/17 summary
Revenue as a %
5% 7% 19% 7% Recoveries & Sundries SRSA 9% Grants - ITF/CAT 16% Membership 10% Coaches Income Tournament Sanction Fees 13% 14% Sponsorship Other Schools Tennis South Africa SRSA funding: break-down (2016/17)
In the 2016/17 (TSA) Financial Year SRSA provided circa R2.2m in funding – broken down as follows:
Admin • R200k. Schools • R800k. High • R800k. Performance Wheelchair • R200k. Events • R200k. Tennis South Africa Key expenses – 2016/17 summary
Expenses as a %
4% 2% 7% 7% 40% 7% 9%
10% 14%
Admin/Staff Davis & Fed Cups Schools/Juniors & Development High Performance Tournaments Coaches Seniors Marketing Officiating & Wheelchair Tennis South Africa Barriers to sustainability
Government & Lotto funding is under pressure
Other revenue Declaration of streams are club under- membership is developed or open to abuse. unexploited
Lack of ***Although this corporate seems to be interest in changing – see sponsoring the next slide! tennis*** Tennis South Africa Sponsorship – recent progress!
Since the start of 2017 we have secured 4 x commercial partners:
There are 2 x more potential partners at an advanced stage of discussion. 4. Transformation & Development Tennis South Africa EPG 2015/16: 4 x key weaknesses identified
1. No CEO.
2. Lack of transformation at board committee level.
2015/16 EPG Report 3. General participation demographics below transformation charter levels.
4. Critical need to make the sport more accessible – especially at schools. Tennis South Africa Transformation: A new plan for tennis in SA
BUT CHANGE IS TSA recognizes that in TSA also recognizes that COMING! order to sustain and up to now its grow the sport it needs TSA recently signed a transformation plans to embrace transformation have been flawed transformation fully agreement with SRSA & SASCC
TSA has also This agreement is about The full plan is attached workshopped a new the interventions we will as an appendix that (and more integrated) be making over the accompanies this transformation strategy next decade to drive presentation. that is launching in July growth across all 2017. communities. Tennis South Africa Our new strategy….key principles Tennis South Africa Our new strategy….focus areas Tennis South Africa Our new strategy…the development pathway Tennis South Africa Our new strategy….off the court Tennis South Africa Our new strategy….on the court Tennis South Africa Our new strategy…3 x centres of excellence Tennis South Africa The green shoots of transformation
Our U14 & U16 teams (boys & girls) selected to play in the recent African Junior Champs, had 50:50 representation, including coaches.
96% of wheelchair tennis players in South Africa are black.
63% of tennis officials in South Africa are black and 25% are women. Tennis South Africa Schools tennis: A key transformation focus
In May, TSA held a Schools Indaba to reflect on all aspects of schools tennis. Some of the key outputs were:
1. A new focus on building stakeholder relationships.
• Especially with local government, SRSA and the Department of Basic Education. • The increased importance of the SA Schools Champs (SRSA Event).
2. Increasing participation & creating a hype around the sport - at schools.
• A national school ranking system. • Promoting and pushing red ball tennis (mini tennis). • Introducing Beach Tennis. • Experimenting with a central host venue for school league matches. • Schools to play against clubs (especially in rural areas). Tennis South Africa Improving the state of women’s tennis
TSA has recently kicked off a women’s task force to make recommendations as to how to grow and improve the female side of the sport. The Task Force has three focus areas and is looking to answer some strategic questions:
• How do we get more girls playing at school? 1. Schools • How do we get more black girls playing?
2. Participation • How do we keep more girls playing after school?
• How do we produce more female high performance 3. High players? Performance • How do retain our female high performance players? 5. Our Performance on the Court! Tennis South Africa SA at the 2017 French Open (Grand Slam)
Kevin Anderson: Reached the last 16 of the men’s singles.
Raven Klaasen: Was seeded 8th in the doubles and 4th in the mixed doubles.
Bertus Kruger: Reached the last 32 of the boy’s singles. Tennis South Africa Davis and Fed Cups: 2017
South Africa currently finds itself SA find itself in in Europe/Africa in Euro/Africa Group 2. After Group 3 in 2018 after relegation comprehensive victories over from Europe/Africa Group 2. Estonia & Slovenia in 2017, the SA TSA has recently launched a team travels to Denmark in women’s tennis task force to September for a promotion play- make recommendations to off tie against that country. The improve the state of the female winner will play in Euro/Africa side of the game. This is covered Group 1 in 2018 - the group below in more detail elsewhere in this the prestigious World Group. doc. Tennis South Africa The young tennis talent is there….
Lloyd Harris (age: 20) Zoe Kruger (15) The Montsi brothers (15 & 17) Tennis South Africa Junior tennis is strong
TSA is ranked as the number one tennis country in Africa and Our 2017 Junior National currently has African Junior Championships saw a 21% Singles Champions in the increase in participation. It following age groups: was the biggest field since 2011. • Girls U18 • Boys U16
• Boys U14 Source: TSA, 2017 Nationals. 715 players. Tennis South Africa Wheelchair tennis is a shining light!
WT SA has players ranked in the top 15 in the world.
WT SA has the second most players on the world rankings.
WT SA is one of only 6 countries to with players in all three divisions at the 2016 Paralympics.
WT SA are considered global leaders in tennis development. 6. Our new growth plan for tennis Tennis South Africa Revitalising the sport in SA…
“If you do what you’ve always done, you’ll get what you’ve always gotten.”
- Tony Robbins - Tennis South Africa Setting clear goals: By 2024
INTEREST: PARTICIPATION: HP: Sustainability: • To be one of • 50k paying • 3 x players in • Cash reserves of the top 5 most members. each of the ATP at least R15m popular sports & WTA Top 200 (at today’s in SA - As singles rankings. Rand value). measured by a • 4 x boys & 4 x credible sports girls in the ITF research Top 100 company. rankings Tennis South Africa Focus Area 1: Interest
GOAL: To be one of the top So how do we get there? 5 most popular sports in SA.
Invest significantly in social media & comms. platforms
Bring more Make tennis the international tennis most media events back to SA. friendly sport in SA
Invest in exciting new ‘entry level’ formats Tennis South Africa New format: Cardio tennis Why?
Suitable for players & non-players alike
Friendly entry point into the sport
Club engagement opportunity
Especially speaks to 25-40 age group Tennis South Africa New format: Beach tennis
Click on the play video icon to watch a urban tennis demo video (you must be online to view.)
Can be played Accessible. Most Schools & rural anywhere…not people can pick areas are a key just on a beach. up& play! focus. Tennis South Africa Focus Area 2: Participation
GOAL: 50,000 members. So how do we get there?
Raise participation in previously disadvantaged communities
Incentivize clubs Deliver a world to grow (or class club & event declare) their experience members
Build capabilities at Provincial level Tennis South Africa Coming soon: National Club Champs
Team Tennis DOUBLES format (2 men & 2 women per team).
Winners of 14 x Tennis Districts + 2 14 x Regional events that x development teams = 16 culminates in a national final. finalists.
Men’s, Women’s & Mixed Open age group. Doubles.
National final: 4 x pools – followed Big prize money to winning club & by knock-outs. players. Tennis South Africa Focus area 3: High Performance
GOAL: 3 x players in each of the ATP & WTA Top 200 singles rankings. So how do we get there? GOAL: 4 x boys & 4 x girls in the ITF Top 100 singles rankings.
Build an integrated performance pathway (from Juniors upwards)
Invest in what Help grow Futures players we & Challengers currently have…. events in SA
Regulate & raise the standard of coaching in SA Tennis South Africa Focus area 4: Sustainability
GOAL: R15m in cash So how do we get there? reserves.
Build sponsor-able properties
Grow our Create new membership base revenue streams (see Participation)
Build pro-active relationships with government institutions Our NEW Culture: Our Vision: To see someone playing tennis, Innovation Collaboration Transparency somewhere, every day.
Our NEW Long Term Goals (By 2024):
High performance: 3 x players in each of the Sustainable business Interest: To be one of Participation: 50k Top 200 singles model: Cash reserves the top 5 most popular members. rankings + 4 x players of R15m (at today’s sports in SA. in each of the ITF Top rand value). 100 singles rankings. Our 5 KEY Focus Areas:
Grow revenue Build an Grow through new Proactively raise Organisational integrated High relationships with formats & driving awareness of the Transformation Performance key stakeholders annual sport in SA pathway membership Thank You. Any Questions?