Commonwealth day Social Media Toolkit #CommonwealthDay #SheLeadsTheWay 2 \ Commonwealth day: Social Media Toolkit
Commonwealth Day 2021 Commonwealth Day is an annual celebration observed across the 54 member countries. This year it will take place ùìõ÷øäïïüon (Öäõæë" "!, under the theme ‘Delivering a Common Future: Connecting, Innovating, Transforming’. It is an opportunity for individuals, communities and organisations to promote the Commonwealth’s shared values of peace, democracy and equality, and celebrate the association’s rich diversity. COVID-19 means activities will largely take place virtually this year.
Contact In this toolkit, you will find sample social media posts and assets, as well as guidance for recording If you have queries about this toolkit or videos. Please use hashtag Ìòððòñúèäï÷ëÍäü social media in general pleasecontact: in all posts, plus ÜëèÕèäçöÝëèàäüin women leadership posts. Clare Saxon Ghauri, Digital Content Editor [email protected] Thank you in advance for your support in promoting the work of the Commonwealth For media enquiries please contact: Secretariat. JenniferWoodside,Interim Head of Media [email protected] For more information on Commonwealth Day 2021, including downloadable home learning resources, please visit: TheCommonwealth.org/commonwealthday
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Let’s celebrate Commonwealth Day We would be honoured if you are able to celebrate Commonwealth Day and women’s leadership with us, by kindly supporting one or more of the following actions.
1. Submit a woman leadership We would like social media messages to be personal, but a sample post to video go with your video could be: ¬ Record a 30-60 second video message wherein you name a woman leader who has I name XX as a woman who inspires me. She personally inspired you in your life or during taught me that a better world is possible. COVID-19 and explain why – anyone from I nominate @XX @XX & @XX to name teachers and doctors to ministers and women in their lives who inspire them. mothers. See ‘video guidance’ below, for video recording tips. ÜëèÕèäçöÝëèàäüÌòððòñúèäï÷ëÍäü ¬ On or before 8 March, publish your video on ÒàÍ" "!±Ìòððòñúèäï÷ëÜèæ social media, with the hashtag ÜëèÕèäçöÝëèàäü, alongside Ìòððòñúèäï÷ëÍäüand ÒàÍ" "!. Please also nominate others to join in by tagging them in your post. If room, also include our accounts ±Ìòððòñúèäï÷ëÜèæ ±ÙÜæò÷ïäñçÌÜÐ.
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2. Publish a Commonwealth Day message on social media ¬ The Ìòððòñúèäï÷ëis a voice On or before 8 March, please publish a written or for small and vulnerable states & video message on social media sharing your support for the Commonwealth family, using a champion for young people. Ìòððòñúèäï÷ëÍäü. Today 54 independent countries celebrate Ìòððòñúèäï÷ëÍäüunder The following pages have sample posts for the theme #CommonwealthDelivers Twitter, Instagram and Facebook. You can find images and video in our gallery ëèõè. TheCommonwealth.org/commonwealthday @CommonwealthSec
Twitter ¬ Happy Commonwealth Day to all those ¬ Join us in celebrating women leadership across the celebrating across the Ìòððòñúèäï÷ë! Commonwealth this Ìòððòñúèäï÷ëÍäüand გდევზთShare your celebrations using ÒàÍ" "! Ìòððòñúèäï÷ëÍäü ћќѝўџѠUpload a video of yourself naming a woman i ћќѝўџѠJoin the #SheLeadsTheWay video who inspires you campaign by telling the world which woman ћќѝўџѠTag #SheLeadsTheWay & inspires you and nominating friends to do the @CommonwealthSec same ћќѝўџѠ ܚܛܜLearn more: Nominate friends to do the same by tagging TheCommonwealth.org/ them TheCommonwealth.org/commonwealthsec commonwealthday
ᏑᏒᏓᏔᏕᏖ ¬ Calling all home learning families, groups ¬ This year’s Ìòððòñúèäï÷ëÍäütheme is or organisations! ‘Delivering a Common Future’. Celebrate Ìòððòñúèäï÷ëÍäüand learn about It was chosen because the diverse family of 54 the history of the Ìòððòñúèäï÷ëby downloading Ìòððòñúèäï÷ëcountries connect at many FREE resources, including: levels through extensive and deep-rooted ᦋᦌᦍᦎᦏᦐᦑᦒmaps networks of friendship and goodwill. ፼quizzes Find out more: TheCommonwealth.org/theme ᅭᅮᅯᅰᅱᅲᅳᅴᅵᅶᅷᅸᅹᅺᅻposters Explore Explore: TheCommonwealth.org/ commonwealthday ¬ Join in the celebrations this Commonwealth Day! გდევზთShare your photos using #CommonwealthDay ћќѝўџѠTake part in the #SheLeadsTheWay videocampaign by telling the world which woman has inspired you ܚܛܜLearn more: @CommonwealthSec & TheCommonwealth.org/commonwealthday
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Instagram Story (Instagram or Facebook): Use your own #SheLeadsTheWay video, or feel გდევზთHappy Commonwealth Day! free to use images or video from our gallery here. Tap Ìòððòñúèäï÷ëÍäü± Ìòððòñúèäï÷ëÜèæto see celebrations across the Ìòððòñúèäï÷ë Post: გდევზთHappy Commonwealth Day to all those celebrating across the Story (Instagram or Facebook): Commonwealth today! Share photos of your celebrations using Celebrate #CommonwealthDay & Ìòððòñúèäï÷ëÍäüand see more at #IWD2021 by uploading a video of yourself, naming ±Ìòððòñúèäï÷ëÜèæ a woman who inspires you too! Today, 54 independent countries celebrate Tap ÜëèÕèäçöÝëèàäü& ± Commonwealth Day under the theme Ìòððòñúèäï÷ëÜèæto be inspired! Ìòððòñúèäï÷ëÍèïìùèõöfor this diverse family of nations. This year’s theme was chosen because the Ìòððòñúèäï÷ëcountries connect at many levels through extensive and deep- Reel: rooted networks of friendship and goodwill. Happy Ìòððòñúèäï÷ëÍäü See more The Commonwealth is a voice for small and celebrations across the Ìòððòñúèäï÷ë vulnerable states, and a champion for young at ±Ìòððòñúèäï÷ëÜèæ people. Home to 2.4 billion citizens across Ìòððòñúèäï÷ëÍèïìùèõöÍèðòæõäæü both developing and advanced economies, Íìùèõöì÷üÝõäçèÐèñçèõÎôøäïì÷ü the Commonwealth is 54 countries working ÑøðäñÛìêë÷öÜðäïïÜ÷ä÷èö together for prosperity, democracy and peace. Ìòððòñúèäï÷ëâòø÷ëÜÒÍöÕÍÌöÜÍÐö Learn more at TheCommonwealth. ÐèñçèõÜøö÷äìñäåïèÍèùèïòóðèñ÷Ùèäæè org/commonwealthday ÍèðòæõäæüÍìùèõöì÷üÝõäçè ÐèñçèõÎôøäïì÷üÑøðäñÛìêë÷öÜðäïïÜ÷ä÷èö Reel: Ìòððòñúèäï÷ëâòø÷ëÜÒÍöÕÍÌöÜÍÐö ÜëèÕèäçöÝëèàäü ћќѝўџѠћќѝўџѠћќѝўџѠ Celebrate ÐèñçèõÜøö÷äìñäåïèÍèùèïòóðèñ÷Ùèäæè Ìòððòñúèäï÷ëÍäü& ÒàÍ" "!by uploading a video of yourself, naming a woman who inspires you. Tag your friends to join in & do the same! See Post: ÜëèÕèäçöÝëèàäü±Ìòððòñúèäï÷ëÜèæto be Join us in celebrating women leadership inspired by more women leader videos ÑøðäñÛìêë÷ö across the Ìòððòñúèäï÷ëthis ÜðäïïÜ÷ä÷èöÌòððòñúèäï÷ëâòø÷ëÜÒÍöÕÍÌö Ìòððòñúèäï÷ëÍäüäñçÒàÍ" "! ÜÍÐöÐèñçèõÜøö÷äìñäåïèÍèùèïòóðèñ÷ ћќѝўџѠUpload a video of yourself naming a ÙèäæèàòðèñÎðóòúèõðèñ÷ woman in your life who inspires you and why Ìòððòñúèäï÷ëÐèñçèõÐèñçèõÎôøäïì÷ü ÜÍÐ% ћќѝўџѠNominate friends to do the same by tagging them ћќѝўџѠTag ÜëèÕèäçöÝëèàäü& ±Ìòððòñúèäï÷ëÜèæ Learn more at TheCommonwealth. org/commonwealthday ÐèñçèõÎôøäïì÷üÑøðäñÛìêë÷öÜðäïïÜ÷ä÷èö Ìòððòñúèäï÷ëâòø÷ëÜÒÍöÕÍÌö ÜÍÐöÐèñçèõÜøö÷äìñäåïèÍèùèïòóðèñ÷ ÙèäæèàòðèñÎðóòúèõðèñ÷ Ìòððòñúèäï÷ëÐèñçèõÜÍÐ% 6 \ Commonwealth day: Social Media Toolkit
Facebook ¬ ÜëèÕèäçöÝëèàäü Join us in celebrating Use your own #SheLeadsTheWay video, or feel free women leadership across the Commonwealth this to use images or video from our gallery here. Ìòððòñúèäï÷ëÍäü& ÒàÍ" "! ћќѝўџѠUpload a video of yourself naming a woman in your life who inspires you and why გდევზთ ¬ Happy Commonwealth Day to all those ћќѝўџѠNominate friends to do celebrating across the Commonwealth! Share the same by tagging them photos of your celebrations ћќѝўџѠTag ÜëèÕèäçöÝëèàäü& using Ìòððòñúèäï÷ëÍäüand see more at ±Ìòððòñúèäï÷ëÜèæ ±Ìòððòñúèäï÷ëÜèæ Today, 54 independent countries celebrate Learn more at TheCommonwealth. Commonwealth Day under the theme org/commonwealthday Ìòððòñúèäï÷ëÍèïìùèõöfor this diverse ÐèñçèõÎôøäïì÷üÑøðäñÛìêë÷ö family of nations. This year’s theme was ÜðäïïÜ÷ä÷èöÌòððòñúèäï÷ëâòø÷ë chosen because the Ìòððòñúèäï÷ë ÜÒÍöÕÍÌöÜÍÐöÐèñçèõ countries connect at many levels Üøö÷äìñäåïèÍèùèïòóðèñ÷ through extensive and deep-rooted networks ÙèäæèàòðèñÎðóòúèõðèñ÷ of friendship and goodwill. Ìòððòñúèäï÷ëÐèñçèõÜÍÐ% The Commonwealth is a voice for small and vulnerable states, and a champion for young people. Home to 2.4 billion citizens across both developing and advanced economies, the Commonwealth is 54 countries working together for prosperity, democracy and peace. Learn more at TheCommonwealth. org/commonwealthday ÍèðòæõäæüÍìùèõöì÷üÝõäçè ÐèñçèõÎôøäïì÷üÑøðäñÛìêë÷ö ÜðäïïÜ÷ä÷èöÌòððòñúèäï÷ëâòø÷ë ÜÒÍöÕÍÌöÜÍÐöÐèñçèõ Üøö÷äìñäåïèÍèùèïòóðèñ÷
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4. Retweet and Share Our Messages At any time, please re-tweet or share any posts we publish on social media celebrating Ìòððòñúèäï÷ëÍäü, women leaders or gender equality. In your own posts, always use the hashtag Ìòððòñúèäï÷ëÍäü. Use ÜëèÕèäçöÝëèàäüif sharing a women leader video. If room, also include our accounts ±Ìòððòñúèäï÷ëÜèæand ±ÙÜæò÷ïäñçÌÜÐ.
Images and videos Posts with images and videos always reach more people. Please visit our gallery to download videos, infographics and images to attach to your posts, or attach your own #SheLeadsTheWay video. Please note: The images and videos are only to be used in support of Commonwealth Day on social media. Commonwealth Secretariat digital assets are the property of the Commonwealth Secretariat, which holds all rights in connection with their usage. They are for non-commercial use only and cannot be used for advertising, marketing or in ways that are inconsistent with the organisation’s mission.
Useful links The Commonwealth Day landing page is TheCommonwealth.org/commonwealthday. You can ind the Commonwealth Secretariat on Twitter, Facebook, Instagram, LinkedIn and YouTube, and Commonwealth Youth on Twitter and Facebook. 8 \ Commonwealth day: Social Media Toolkit
Video guidance How to record What to say ¬ Film in landscape: film the video horizontally. ¬ Name a woman who has inspired you: from teachers and doctors to ministers ¬ Centre yourself in the middle of the shot: and mothers, this could be a woman either ensure there is space on either side of you in your life or during COVID-19 who has and there is space above your head. inspired you for good. Explain briefly why, using ¬ Keep the video to under one minute: a heart-warming story or a positive life outlook she has given you, for example. this allows use on social media. ¬ Invite others to join in: encourage your ¬ Appropriate location: choose a solid audience to do the same as you, mentioning background (white preferably), no clutter the use of hashtag ÜëèÕèäçöÝëèàäüand or personal items in the frame. Commonwealth Secretariat if possible. ¬ Speak clearly and at a normal pace: ¬ You could say: “Now I invite you to name a check there is no echo, outside noise. woman who has inspired you in your life or during COVID-19. Don’t forget to use hashtag ¬ Check your lighting: ensure you are not ÜëèÕèäçöÝëèàäüwhen you share your backlit, there is enough light to clearly video, and follow Commonwealth Secretariat see your face and wear solid clothing. to see more inspirational videos. Let’s reframe what it means to be a leader in our ¬ Record a test video: recording a test video communities during COVID-19 and beyond, will help you ensure all of the guidance is to help inspire an equal future for everyone.” followed and the video looks and sounds good . \ 9
Key messages Feel free to craft your own social media posts ¬ Across every sphere, from health to the from the below key messages and facts. economy, security to social protection, the impacts of COVID-19 are exacerbated for ¬ The Commonwealth is a family built women and girls simply by virtue of their sex. around our shared values and history. We have a shared ambition and vision for – Women tend to earn less and a more prosperous and equal world; we have fewer savings. collaborate for a common good and are committed to our strategic objectives – Women work more in the informal and the achievement of the SDGs. economy and have less access to social protections. ¬ COVID-19 has challenged all Commonwealth countries, but we remain hopeful that we will – Women are more likely to be emerge stronger and more committed to our burdened with unpaid care and values than before. In 2020 we have achieved domestic work, and therefore have progress in tackling climate change, to drop out of the labour force. strengthening democracy, protecting our oceans and supporting gender equality. – Women make up the majority of single-parent households. ¬ In 2021, the Commonwealth will strive for connection, transformation, innovation and a – #SheLeadsTheWay is a great renewed vision for a world that delivers a opportunity to celebrate women in common future and serves a common good. our communities who are providing leadership in the time of Covid-19. ¬ Young people (over one billion in the It is an opportunity for people to Commonwealth) give us hope and will help us nominate a woman in their deliver our promise of a better world. community who has shown ¬ The International Women's Day 2021 theme leadership during Covid-19 or in offers us a great opportunity to celebrate their lives. women in our communities who are providing leadership in the time of Covid-19. Commonwealth Secretariat Marlborough House, Pall Mall London SW1Y 5HX United Kingdom thecommonwealth.org
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