Vocal for Local’ Intends Global
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www.mymobileindia.com JUNE 2020 Rs 100 ® YOUR GATEWAY TO THE WORLD OF MOBILITY ‘VOCAL FOR LOCAL’ INTENDS GLOBAL Chief Speak Madhav Sheth VP, realme and CEO, realme India Spotlight Xiaomi’s Big Leap to a Bigger League Feature Smartphone Retailers Struggling During COVID-19 Tested Vivo V19 @MyMobileMag @mymobilemag FIRSTCALL nlocking has begun. With the announcement of Union Home Ministry the lockdown phase is over. Now, we move towards the unlocking U of the nation in phased manner starting June EDITORIAL 1, 2020. It’s been a brutal 65 days on the businesses Pankaj Mohindroo | Editor-in-Chief and masses. The poor, migrants and labourers were Haider Ali Khan | Deputy Editor the worst hit. The mobile sector was no different. The Champion sector of the India’s growth engine since Ramesh Kumar Raja | Assistant Editor 2014 was the first to meet the blow of the deadly Vivek Singh Chauhan | Correspondent Coronavirus as it largely depends upon the supply chain starting from mainland China to the nooks and corners of this vast country but, there’s always a silver Pahi Mehra | Correspondent lining in the darkness and that we have found in this period of extended lockdown. This is the new call of reckoning, the call of being Vocal for Local. DESIGN Editorpage ‘Vocal for Local’ is the new mantra we have got in Prime Minister Narendra Ajit Kumar Parashar | Sr. Graphic Designer Modi’s address to the nation on 13th May 2020. While announcing a COVID-19 financial relief package of 20 lakh crore he emphasised nation to be self-reliant, encourage Made in India products and asked local companies to be prepared MARKETING for any future uncertainties like lockdown. The COVID-19 has turned the world Puja Mohindroo | Manager - Business upside down and there’s no denying that companies are evaluating options to Sandeep Kumar | Sr. Manager – Marketing move out of the world’s kitchen, China, and are looking for other feasible options with better or similar infrastructure such as, tax rebates, concession, cheap labour and land, etc. One very key component to it would be the sea connectivity and OPERATIONS India has that advantage. We have land, labour (skilled), and infra to vouch for Deepak Kohli | Sr. Manager – Accounts industries moving out of China, Korea or Vietnam. It’s also a reality that Indian smartphone industry is dominated by Chinese and South Korean brands. They have invested heavily here into land, R&D and CIRCULATION localisation. Major smartphone players here like Xiaomi, vivo, Oppo, OnePlus, B. G. Mathur | Manager- Production & Circulation realme, Samsung, Motorola and Asus have swear allegiance to government’s call, Make in India, five years ago. Gradually, they have shifted major portions of manufacturing within India, helping local population with employment, ADVISORY BOARD local suppliers with ancillaries and government/s as revenue. The smartphone Bejon Misra revolution which we feel proud about would not have been possible without these Rajan Mathews companies. For them we are the second largest market outside China and for S.D. Saxena us, we have to latch on to the opportunities COVID has created for us to become Subhash Chandra self-reliant. Sunil Dutt Indian mobile makers have an uphill task in front to match anywhere close to Sonu Bhasin the R&D of these Chinese and Korean firms. Even if they do so, the primary thing Uvaraj Natarajan they need is acceptance among masses to be worthy enough to be considered as reliable and as a purchase over others. The companies such as Micromax and GET IN TOUCH LAVA have to be on their toes to match the brilliance of the Chinese competitors. Editorial : [email protected] At the end of the day we have to create a level playing field for everyone whether Marketing : [email protected] it’s a Chinese, Korean, American or Indian firm. We need more Made in India Circulation : [email protected] products to fuel our economy and to touch the $100Billion export target by Phone : 011—46206161 Fax : 011—41520637 2025. The GOI Production Linked Incentive scheme aims to invite and attract global businesses as well as promote indigenous companies and thus suffices Edited, published, printed and owned by Pankaj Mohindroo, Vocal for Local call. Published from 203, Kanchenjunga Building | 18, Barakhamba Road | Connaught Place | New Delhi-110001. Printed at HT Media Ltd. Plot Happy Reading! n No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306 The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not Pankaj Mohindroo facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. EDITOR-IN-CHIEF Twitter twitter.com/MyMobileMag Volume XV, Issue V, JUNE 2020 04 | JUNE 2020 MYMOBILE CONTENTS 24 40 Style Notes 28 India, Adjust 08 NEWSBITS 47 In FOCUS 56 Harsh Jain – Co-founder and Lockdown Sees Spurt in COO, Groww 12 BIG NEWS Cybercrimes 14 JUST IN FEATURE Smartphone Retailers 49 APPTASTIC Get a close look at new smart 36 Struggling To Make Their TWellness phones now in the market Presence Felt 48 Audio Trends That Are Set 51 CONSUMER INSIGHT 24 LEAD STORY To Rule Music Streaming Platforms ‘Vocal for Local’ Intends Global 52 Adversities of Nationwide Reign Supreme as the Most lockdown on Smartphone Used Apps by Urban Indians 27 InDUSTRY INSIGHT Industry amid Lockdown Brands Increase AMOLED Panel Adoption 40 SPOTLIGHT 59 MY GUIDE Xiaomi’s Big Leap to a Bigger The most comprehensive 28 CHIEF SPEAK League feature and price list of mobile Madhav Sheth – Vice devices President, realme, and CEO, MARKET INSIGHT realme India 81 ADD ONS 44 India Defies Global Gloom To The latest and the best of See Growth in Smartphone gadgets and accessories, from 32 Burn Test Market earphones and Bluetooth VIVO V19 50 Digital Advertising Sector speakers to smart bands and Records 25% Growth laptops FACE TO FACE 54 Global Smartphone Market 34 Rohit Nandwani – Founder Sinks To New Low and COO, Hammer 88 VANTAGE POINT 38 Rohini Walia – Chief Revenue 46 BY INVITATION 5G to harness app Officer, Thomson Audio App Bot Frauds and Ways To development in digital 42 Lalit Arora – Co-founder, Protect From Them – verification and signature – VingaJoy Shubham Jha, Sales Manager Naveen Chava, CEO, IDSign 06 | JUNE 2020 MYMOBILE NGCSDN_NFV +91 11 4104 8613 (Nexgen Conferences Pvt. Ltd.) 4th Annual INDIA CONGRESS 2020 15th July 2020 | Taj Lands End | Mumbai Organiser FOR BRANDING INSIGHTS MARKETING ALLIANCE & DELEGATION +91 98111 97966 ANJANI KR SINGH, Mob- NIDHI TANEJA, Mob-+91 98182 71445 TM Partners in Year 2019 Supported By Presenting Partner Diamond Partner Platinum Partner Gold Partner Ministry of Electronics & Information Technology Government of India Communication Gold Partners Knowledge Partner Supported by Partner Tower and Infrastructure Providers Association Partners in Year 2018 Supported By Presenting Partner Sapphire Partner Diamond Partner Ministry of Electronics & Information Technology Government of India Platinum Partner Gold Partner Gold Partner Gold Partner Analyst Partner Partners in Year 2017 PRESENTING PARTNER SAPPHIRE PARTNER DIAMOND PARTNER EMERALD PARTNER GOLD PARTNER COMMUNICATION GOLD PARTNER GOLD PARTNER LANYARD PARTNER SUPPORTED BY PR PARTNER PARTNER Website: http://www.nexgenconferences.com/sdnnfv-2020/ NEWSBITS Xiaomi set to heat up competition in the priced at Rs 2,999, its all-new 10,000mAh portfolio of Nokia smartphones and feature laptop segment Power Bank 2 that comes with 18W two- phones. Adam’s appointment comes hot way quick charge and dual output ports on the heels of Stephen Taylor joining the USB-A and USB-C is priced at Rs 999. company as Chief Marketing Officer, as HMD Global continues to bolster its Former Apple executive Navnit Nakra joins leadership team following a host of new OnePlus India as VP and Chief Strategy product announcements. Adam will report Officer directly to Stephen Taylor as they both develop the long-term growth strategy for the full portfolio of Nokia phones. Handset maker Xiaomi is all geared up to enter the laptop market, which is Vivo patents phone with a unique slider dominated by the likes of HP, Dell and mechanism What’s Up What’s Lenovo, who are all trying to tap the current surge in demand with a bulk of India Inc. continuing to work from home. According to reports quoting Xiaomi India Chief Premium smartphone brand OnePlus has Business Officer Raghu Reddy, the appointed Navnit Nakra as Vice President company, though, won’t be following the and Chief Strategy Officer for its India smartphone model of affordability, or operations. As part of the OnePlus senior pricing the laptops at the entry-level, and leadership team, Nakra will spearhead the will instead target power users such as company’s corporate strategy plans in the content creators, gamers, and students. India region. He will be leading the He added that Xiaomi won’t flood the strategic operations on the Red Cable Vivo recently patented a new smartphone. market with too many models. “We were Club, OnePlus’ marquee digital lifestyle The patent reveals a smartphone with a planning to launch it before the big festive membership initiative, and will also drive slider mechanism, which is likely season, before Diwali. But given the key strategic partnerships that are vital to automated and surprisingly resembles situation in industry and people working the India business. Prior to OnePlus, Nakra Oppo Find X’s design quite a bit. According from home and students looking for has worked with Apple as Head of to reports, the patent was applied by Vivo devices for online classes, short-term Affordability in India for over three years.