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Your gateway to the world of mobility ‘Vocal for Local’ Intends Global
Chief Speak Madhav Sheth VP, realme and CEO, realme India
Spotlight Xiaomi’s Big Leap to a Bigger League
Feature Smartphone Retailers Struggling During COVID-19
Tested Vivo V19
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nlocking has begun. With the announcement of Union Home Ministry the lockdown phase is over. Now, we move towards the unlocking U of the nation in phased manner starting June EDITORIAL 1, 2020. It’s been a brutal 65 days on the businesses Pankaj Mohindroo | Editor-in-Chief and masses. The poor, migrants and labourers were Haider Ali Khan | Deputy Editor the worst hit. The mobile sector was no different. The Champion sector of the India’s growth engine since Ramesh Kumar Raja | Assistant Editor 2014 was the first to meet the blow of the deadly Vivek Singh Chauhan | Correspondent Coronavirus as it largely depends upon the supply chain starting from mainland China to the nooks and corners of this vast country but, there’s always a silver Pahi Mehra | Correspondent lining in the darkness and that we have found in this period of extended lockdown. This is the new call of reckoning, the call of being Vocal for Local. DESIGN Editorpage ‘Vocal for Local’ is the new mantra we have got in Prime Minister Narendra Ajit Kumar Parashar | Sr. Graphic Designer Modi’s address to the nation on 13th May 2020. While announcing a COVID-19 financial relief package of 20 lakh crore he emphasised nation to be self-reliant, encourage Made in India products and asked local companies to be prepared MARKETING for any future uncertainties like lockdown. The COVID-19 has turned the world Puja Mohindroo | Manager - Business upside down and there’s no denying that companies are evaluating options to Sandeep Kumar | Sr. Manager – Marketing move out of the world’s kitchen, China, and are looking for other feasible options with better or similar infrastructure such as, tax rebates, concession, cheap labour and land, etc. One very key component to it would be the sea connectivity and OPERATIONS India has that advantage. We have land, labour (skilled), and infra to vouch for Deepak Kohli | Sr. Manager – Accounts industries moving out of China, Korea or Vietnam. It’s also a reality that Indian smartphone industry is dominated by Chinese and South Korean brands. They have invested heavily here into land, R&D and CIRCULATION
localisation. Major smartphone players here like Xiaomi, vivo, Oppo, OnePlus, B. G. Mathur | Manager- Production & Circulation realme, Samsung, Motorola and Asus have swear allegiance to government’s call, Make in India, five years ago. Gradually, they have shifted major portions of manufacturing within India, helping local population with employment, ADVISORY BOARD local suppliers with ancillaries and government/s as revenue. The smartphone Bejon Misra revolution which we feel proud about would not have been possible without these Rajan Mathews companies. For them we are the second largest market outside China and for S.D. Saxena us, we have to latch on to the opportunities COVID has created for us to become Subhash Chandra self-reliant. Sunil Dutt Indian mobile makers have an uphill task in front to match anywhere close to Sonu Bhasin the R&D of these Chinese and Korean firms. Even if they do so, the primary thing Uvaraj Natarajan they need is acceptance among masses to be worthy enough to be considered
as reliable and as a purchase over others. The companies such as Micromax and GET IN TOUCH LAVA have to be on their toes to match the brilliance of the Chinese competitors. Editorial : [email protected] At the end of the day we have to create a level playing field for everyone whether Marketing : [email protected] it’s a Chinese, Korean, American or Indian firm. We need more Made in India Circulation : [email protected] products to fuel our economy and to touch the $100Billion export target by Phone : 011—46206161 Fax : 011—41520637 2025. The GOI Production Linked Incentive scheme aims to invite and attract global businesses as well as promote indigenous companies and thus suffices Edited, published, printed and owned by Pankaj Mohindroo, Vocal for Local call. Published from 203, Kanchenjunga Building | 18, Barakhamba Road | Connaught Place | New Delhi-110001. Printed at HT Media Ltd. Plot Happy Reading! n No. 8, Udyog Vihar, Greater Noida, Uttar Pradesh - 201306 The publishers regret that they cannot accept liability for errors and omissions contained in this publication, however caused. The opinions and the views contained in this publication are not necessarily those of the publishers. Readers are advised to Follow Us: seek specialist advice before acting on information contained in Facebook this publication, which is provided for general use and may not Pankaj Mohindroo facebook.com/mymobilemag be appropriate for the reader’s particular circumstances. The ownership of trademarks is acknowledged. editor-in-chief Twitter twitter.com/MyMobileMag Volume XV, Issue V, june 2020 04 | june 2020 MYMOBILE
contents 24 40
Style Notes 28 India, Adjust 08 Newsbits 47 iN Focus 56 Harsh Jain – Co-founder and Lockdown Sees Spurt in COO, Groww 12 big News Cybercrimes
14 Just In feature Smartphone Retailers 49 apptastic Get a close look at new smart 36 Struggling To Make Their TWellness phones now in the market Presence Felt 48 Audio Trends That Are Set 51 Consumer Insight 24 Lead Story To Rule Music Streaming Platforms ‘Vocal for Local’ Intends Global 52 Adversities of Nationwide Reign Supreme as the Most lockdown on Smartphone Used Apps by Urban Indians 27 iNdustry Insight Industry amid Lockdown Brands Increase AMOLED Panel Adoption 40 Spotlight 59 My Guide Xiaomi’s Big Leap to a Bigger The most comprehensive 28 Chief Speak League feature and price list of mobile Madhav Sheth – Vice devices President, realme, and CEO, Market Insight realme India 81 add Ons 44 India Defies Global Gloom To The latest and the best of See Growth in Smartphone gadgets and accessories, from 32 Burn Test Market earphones and Bluetooth Vivo V19 50 Digital Advertising Sector speakers to smart bands and Records 25% Growth laptops face to Face 54 Global Smartphone Market 34 Rohit Nandwani – Founder Sinks To New Low and COO, Hammer 88 Vantage Point 38 Rohini Walia – Chief Revenue 46 by Invitation 5G to harness app Officer, Thomson Audio App Bot Frauds and Ways To development in digital 42 Lalit Arora – Co-founder, Protect From Them – verification and signature – VingaJoy Shubham Jha, Sales Manager Naveen Chava, CEO, IDSign
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Xiaomi set to heat up competition in the priced at Rs 2,999, its all-new 10,000mAh portfolio of Nokia smartphones and feature laptop segment Power Bank 2 that comes with 18W two- phones. Adam’s appointment comes hot way quick charge and dual output ports on the heels of Stephen Taylor joining the USB-A and USB-C is priced at Rs 999. company as Chief Marketing Officer, as HMD Global continues to bolster its Former Apple executive Navnit Nakra joins leadership team following a host of new OnePlus India as VP and Chief Strategy product announcements. Adam will report Officer directly to Stephen Taylor as they both develop the long-term growth strategy for the full portfolio of Nokia phones. Handset maker Xiaomi is all geared up to enter the laptop market, which is Vivo patents phone with a unique slider dominated by the likes of HP, Dell and mechanism
What’s Up What’s Lenovo, who are all trying to tap the current surge in demand with a bulk of India Inc. continuing to work from home. According to reports quoting Xiaomi India Chief Premium smartphone brand OnePlus has Business Officer Raghu Reddy, the appointed Navnit Nakra as Vice President company, though, won’t be following the and Chief Strategy Officer for its India smartphone model of affordability, or operations. As part of the OnePlus senior pricing the laptops at the entry-level, and leadership team, Nakra will spearhead the will instead target power users such as company’s corporate strategy plans in the content creators, gamers, and students. India region. He will be leading the He added that Xiaomi won’t flood the strategic operations on the Red Cable Vivo recently patented a new smartphone. market with too many models. “We were Club, OnePlus’ marquee digital lifestyle The patent reveals a smartphone with a planning to launch it before the big festive membership initiative, and will also drive slider mechanism, which is likely season, before Diwali. But given the key strategic partnerships that are vital to automated and surprisingly resembles situation in industry and people working the India business. Prior to OnePlus, Nakra Oppo Find X’s design quite a bit. According from home and students looking for has worked with Apple as Head of to reports, the patent was applied by Vivo devices for online classes, short-term Affordability in India for over three years. in CNIPA (via Incopat database) in China. demand might be higher than the past,” He has led the strategic initiatives on Looking at the images, one may think it’s Reddy was quoted as saying. devising effective consumer and enterprise a new Oppo Find X series device that is finance offers across categories ranging looking to bring back the iconic slider Realme forays into affordable TV segment, from smartphones, tablets, and laptops, to mechanism. However, that is not the case smartwatch watches and accessories. since it’s from a different OEM entirely. Although, unlike the Oppo Find X, it is HMD Global hires ex-OnePlus executive currently unsure as to what purpose the Adam Ferguson in key role new slider mechanism may serve in the HMD Global has appointed Adam Ferguson Vivo smartphone. On the front, the as its new Head of Product Marketing. patented design for the smartphone sports Formerly Head of Marketing for OnePlus a full-screen body. No punch-hole selfie in Europe, Adam brings with him a wealth camera or sensor can be discerned with Chinese smartphone maker Realme of experience in FMCG, having also held extremely thin bezels on every side of the recently entered the smart television senior marketing positions at EE, Nestle device. Moving to the rear, the smartphone segment of India with the launch of has a quad-camera setup. Interestingly company’s first-ever affordable smart TVs though, the primary sensor is separated at a starting price of Rs 12,999. The smart from the other three cameras due to the TV is powered by MediaTek 64-bit quad- former being a part housed on the sliding core processor and Dolby Audio-certified mechanism itself. 24W quad stereo speakers. Along with this, the company also launched its first- Xiaomi patents new smartphone with ever smartwatch, Buds Air Neo and also under screen camera 10,000mAh Power Bank 2. The Realme Xiaomi has patented a new smartphone Watch comes in a square screen with a 1.4 and Unilever. Adam will be responsible for with an under-screen camera. This design inch LCD display and is priced at Rs leading HMD Global’s overarching product was filed by Xiaomi back in April 2019 3,999. While the Realme Buds Air Neo is marketing strategy across the entire with the CNIPA (China Intellectual Property
08 | june 2020 MYMOBILE newsbits
Administration) and was recently published. chipsets to feature integrated 5G modems. innovations. “Our Dimensity 1000 is According to the patent discovered by The main difference between the regular already powering impressive flagship 5G LetsGoDigital, the device does not have a 765 and the 765G was the addition of a devices in a number of markets. With the curved screen like the one from Xiaomi Mi Qualcomm Adreno 620 GPU, which the new Dimensity 820, we’re now making 5G 10. Instead, it will adopt a flat display. As company promised would offer up to 20 much more accessible,” said Dr. Yenchi for the camera, the patent suggests that it per cent improved performance over the Lee, Assistant General Manager of will probably be on the top left or in the standard Snapdragon 765. MediaTek’s Wireless Communications Business Unit. “The Dimensity 820 stands LG working on rotating 2nd display out beyond competitors by offering four smartphone high-performance Arm Cortex-A76 cores at 2.6GHz within its octa-core CPU, delivering superb performance and responsiveness, among its incredible AI, gaming and
photography experiences.” Dimensity 820 Up What’s packs high performance Arm Mali G57 middle. The area housing the camera will GPU graphics plus HyperEngine 2.0 be transparent when taking pictures and enhancements so users can immerse will go back to normal while it is not in use themselves in the latest mobile games. to allow full-screen experience. Earlier, the South Korean electronics major LG is Brands can embrace support for 120Hz company also patented a new dual-display working on a new smartphone project high frame-rate displays, while leading smartphone with quad rear cameras setup. codenamed “Wing” that is reported to have HDR features with MediaTek MiraVision According to the patent, the primary display a rotating second display in a T shape, said showcases the most vivid visuals in videos is like any other phone with ultra-slim The Verge in a report. According to the and streams. MediaTek’s Dimensity 820 bezels and earpiece up top. The secondary report, the phone will have a main 6.8-inch integrates a 5G NR (sub-6GHz) modem display on the new Xiaomi-patented phone display alongside a smaller 4-inch screen into this single-chip solution with is as small in size as the quad-camera with a 1:1 aspect ratio. The LG “Wing” MediaTek’s 5G UltraSave technologies, housing on the back. dual-screen phone will utilize its second including exclusive 5G UltraSave Network screen for multitasking. For instance, the Environment Detection and 5G UltraSave Qualcomm announces new Snapdragon primary display can be used to view a photo OTA Content Awareness, that altogether 768G 5G processor while leaving the second screen open to provides best-in-class energy efficiency. access editing controls. The device would pack the same Snapdragon 765 processor Facebook takes on TikTok again with music as the recently-launched LG Velvet. It will making app Collab also sport a triple-rear camera array with a 64MP main sensor. Pricing would be higher than Velvet, at approximately $800, and the company is reportedly planning to release the phone in the second half of 2020. Recently, the company patented a new handset with an extendable display Global chip-maker Qualcomm has that doubles the screen surface. launched a new processor, Snapdragon 768G, with enhanced CPU and GPU MediaTek unveils Dimensity 820 SoC for performance to boost mobile games. The 5G smartphones Taking on Chinese short-video making first phones with Qualcomm’s Snapdragon platform TikTok, Facebook’s experimental 765 processor are just starting to trickle app division has introduced a new iOS app out, but that isn’t stopping the company called Collab for making and mixing music from announcing an upgraded version with friends. Facebook’s app-focused New today called the Snapdragon 768G, which Product Experimentation (NPE) team offers better CPU and GPU performance announced the invite-only beta version of than its predecessor, The Verge reported. Collab that brings together creators and The original 765G was announced back in fans to create, watch, and mix and match December alongside the standard MediaTek recently announced the original videos, starting with music. Snapdragon 765 and the flagship Dimensity 820 SoC which is optimized for Facebook NPE team said in a statement, Snapdragon 865. The two 765 processors premium user experiences capable to “Collabs are three independent videos that were notable in being Qualcomm’s first deliver ultra-fast 5G speeds, AI and imaging are playing in sync. With the app, you can
www.mymobileindia.com june 2020 | 09 newsbits
create your own arrangement by adding in virtual events solution, a tighter integration use, was launched recently in India. It is your own recording or by swiping and between LinkedIn Live and LinkedIn backed by former cricketer and current discovering an arrangement to complete Events, to enable companies stay your composition. No musical experience connected with their online communities is required.” In a TikTok-like feature, once in real time. This integration between a collab is created, you can publish it for LinkedIn Live and LinkedIn Events will others to watch and mix and match further. help companies to host live, real-time You can also share the music creation to events in a trusted environment, attract the member of the Lok Sabha, Gautam Instagram, Facebook Stories, or any other right professional audiences, drive strong Gambhir. FYI Health allows companies of platform. The social networking giant has reach and engagement, and get more all sizes to create a safe environment for aimed to take on TikTok in the past, with mileage for their events with a dedicated their workforce by enabling a daily health the Reels editing feature on Instagram and hub for videos of the event on their pages. check-in for employees, employers and the standalone app Lasso. In October 2019, LinkedIn launched guests visiting the corporate ecosystem
What’s Up What’s LinkedIn Events globally and in March and contact tracing, if and when required. Amazon launches food delivery service in 2020, the platform enabled companies to FYI Health is unique to the work community India create an event via their LinkedIn Pages. it is deployed in and provides employers with a health dashboard that showcases Gmail accounts get Google Meet integration the overall health index of employees in a in India corporate location, that allows them to take Google’s video conferencing app Meet has timely and pre-emptive action pertaining arrived within Gmail accounts globally to flagged cases and those vulnerable to including in India and users can now start transmission. or join video conferencing right from their Gmail accounts and they do not need to MapmyIndia Covid-19 tools, APIs to help Amazon India has launched its food download the app separately. Google Meet businesses safely resume operations post delivery service, Amazon Food, in select is completely free and anyone with an lockdown pin codes of Bengaluru. The development MapmyIndia, a leader in digital maps and comes at a time when order volumes for the location-based technologies, has launched two largest players in the online food Covid-19 tools and APIs including map delivery space – Swiggy and Zomato – have APIs, location-based analytics and GIS hit an all-time low due to the Covid-19 (geographical information systems), pandemic. The food delivery apps have navigation and route planning, location also reduced staff strength to trim expenses tracking, fleet and field workforce and increase cash runway. “We are management to help organizations and launching Amazon Food in select Bangalore email address can sign up and get started. businesses open up safely post lockdown. pin codes, allowing customers to order Users can see Google Meet on the left MapmyIndia’s pan-India hyperlocal safety from handpicked local restaurants and menu, with two options: Start a meeting assessment, planning, operational and cloud kitchens that pass our high hygiene and join a meeting. To start a meet, just certification bar,” an Amazon spokesperson click and you will be directed to Google said. The US-based ecommerce behemoth Meet app, which will ask permission to has been wooing eateries with competitive access the camera and microphone on your commissions since mid-2019 as a part of laptop, desktop or notebook. Once the a larger initiative to build a comprehensive permission is given, you are ready to start product portfolio – from grocery and food a secure meet with a Dial-in and a PIN to electronics and home products. which you can then share with other participants. If you are joining a meeting, visualisation software/tools/APIs empower LinkedIn launches virtual events solution you need to enter the Meet code in a pop-up businesses to assess, visualise, analyse, for companies box and you are done. You can plan video plan, generate real-time location-based meetings and invite others directly from alerts and operate their pan India strategy Google Calendar. Meet app is also available and activities at a micro- and hyper-local for free at meet.google.com and on iOS or level. MapmyIndia Covid-19 tools and Android. APIs will help maximise business/economic activity and productivity while increasing Gautam Gambhir backs community health safety of all stakeholders – office employees, monitoring platform FYI Health field workers, delivery and driver staff, and Professional networking platform LinkedIn FYI Health, a community health monitoring of course, consumers and society at large recently announced the global launch of a solution exclusively designed for enterprise – from the threat of coronavirus spread.
10 | june 2020 MYMOBILE newsbits
IndusInd Bank launches Video KYC for laptops, and tablets. in SIPCOT Information Technology Park, savings account, credit card customers Siruseri. MPL launches India’s first indigenous shooter game Rogue Heist AnnSeva app helps NGOs track food India’s largest mobile gaming platform distribution in India Mobile Premier League (MPL) has IT solutions firm Dew Solutions has IndusInd Bank has expanded the scope partnered with Mumbai-based game launched a suite of B2B offerings to help and capabilities of its video banking developer Lifelike Studios to launch Rogue individuals and enterprises fight the services, with the integration of a ‘Video Heist, the country’s first indigenous multi- Covid-19 pandemic. The company’s newly- KYC’ platform. The video KYC services will launched AnnSeva app helps NGOs and simplify the on-boarding process for new food donors keep track of the food customers seeking to open a savings distributed along with checking if a person account, or for those applying for a credit is not hoarding food through facial
card from the bank. The new facility recognition using Artificial Intelligence. Up What’s enables the bank to on-board customers The app’s users can create a food using a live video-based interface, thereby, distribution session replacing the existing practice involving and start distributing physical authentication of documents. player online shooter game exclusively on food to the needy by With this, customers who are new to the the MPL app, ahead of other platforms. adding consumers bank can request for opening an IndusInd Rogue Heist is developed by Lifelike and scanning their Bank savings account and complete the Studios and backed by Bollywood actor face image. The entire formalities from their homes or and producer Arbaaz Khan and Time2play distributor can also get a summary of total offices, without any direct physical Gaming Studios. Rogue Heist is one of the distribution done so far along with the stats interaction or meeting with bank officials. first multi-player Esports on the MPL for the last distribution session. Besides platform and will see users face off against Ann Seva, the firm has also come up with CamScanner offers OCR feature for each other, with cash prizes for grabs for a suite of mobile apps, including ‘Fight employees to ensure seamless remote each battle and tournament. MPL currently Karo Na’, a contact tracing app for Android working has over 40 games on its platform. and iOS that works on Bluetooth and GPS technology. NPCI to launch Smart Data Center in Chennai Paytm First Games eyes international National Payment Corporation of India expansion, partners with Daraz for South (NPCI), the umbrella organization for Asia operating retail payments and settlement Leading systems in India, is all geared-up to launch gaming Mobile scanning app CamScanner now its own Smart Data Center in Chennai. destination offers OCR (Optical Character Recognition) Tamil Nadu Chief Minister Edappadi K. Paytm First feature to make the daily work easy for Palaniswami laid the foundation stone of Games has employees that are working from home partnered amid the Covid-19 outbreak. The OCR with Daraz to enter South Asian markets. feature will help employees to extract and The company has launched its premium organize useful information from paper gaming app in Bangladesh, and will soon documents, turning pictures into editable enter into Nepal, Sri Lanka and Myanmar. text format, doing quick digital search and Recently, the popular gaming platform had accessing information anywhere one wants announced its plan to expand to in a few steps. The feature will help international markets. Launched in 2012, employees to avoid physical contact and Daraz is South Asia’s premier online encourage paperless working in offices in shopping marketplace with 5 million order to avoid contact and to reduce the Smart Data Center that will be built as per consumers across the region. This risk of cross-infection. Be it posters, the international Data Center standards. partnership will help Paytm First Games contracts, slides, essays, magazines, one The Smart Data Center would be recognised get access to one of the fastest-growing can save and edit anything with the as the first TIER IV Data Center in Chennai. gaming regions in Asia. Named as ‘Daraz CamScanner OCR feature. Text extraction NPCI is building its own Smart Data Center First Games’, the app will offer gaming is one of the important features that OCR to house the National critical set-up with content across different genres like casual provides, allowing users to extract highly secured infrastructure. The Smart and arena games that can be played in information from paper materials and edit Data Center will host major services under multiple formats. n directly through their smartphones, the Digital India initiative. It will be located [email protected]
www.mymobileindia.com june 2020 | 11 bignews Covid-19 drives 52% surge in data used for mobile app downloads
sharp rise in consumer adoption of mobile apps during the Aglobal Covid-19 pandemic gave rise to a significant increase in internet bandwidth consumption around the globe, reveals a report by Sensor Tower, a mobile app market intelligence firm. The amount of data used for first-time installs of the top 250 mobile apps worldwide in Q1 2020 grew 34 per cent from the year-ago quarter to 596 petabytes, or 596 million gigabytes, and was up 52 per cent from the three-year average of 391 petabytes for the first quarter, the report says. In comparison, the total bandwidth What’s Up What’s used to download the top 250 apps from the App Store and Google Play globally in Q1 2019, 446 petabytes, represented a 4 per cent decline from the 464 petabyte total for Q1 2018. Last quarter’s pronounced increase in bandwidth use is not directly tied to an increase in average file size of the top 100 apps, which grew about total does not include app downloads from third-party Android 10 per cent Y/Y from 1Q19. stores in China or elsewhere, nor does it factor in re-installs, To put this data consumption into perspective, last quarter’s updates, or installations of apps to more than one device associated total of 596 petabytes used by first-time installations of the top with the same Apple ID or Google account. New installs of mobile 250 apps was equivalent nearly 53 million hours of 4K quality apps from Apple and Google’s digital storefronts totaled 33.6 Netflix streaming or enough to completely fill the storage on billion in the first quarter of 2020, growing 20.3 percent Y/Y due approximately 9.3 million top-of-the-line iPhones. Note that this to Covid-19-fueled adoption. n
Handset makers seek wage compensation for over 2 lakh workers section of mobile manufacturers has approached the Labour to facilitate wage compensation under the sickness benefit. An AMinistry to seek wage compensation under the insurance ESIC subscriber is entitled to many benefits, including that of benefits ofE SIC schemes. According to a conservative estimate, sickness cash benefit which may be 70 per cent of average daily mobile factories employ around 2 lakh people who get an average wages drawn by the employee for non-employment due to sickness. pay of Rs 10,000 per month, India Cellular and Electronics Private sector employees with monthly salary of up to Rs 21,000 Association (ICEA) Chairman Pankaj Mohindroo said. The wage can subscribe to ESIC schemes. liability on ESIC due to the lockdown could come to more than Rs “ESIC can compensate employees from the scheme as the 250 crore for these workers, he added. The ICEA has written a work was not allowed to check the spread of the coronavirus letter to Labour Minister Santosh Kumar Gangwar requesting him disease. The payment liability on ESIC comes for about 50 days during the lockdown. We have requested the labour minister for facilitating the same in a smooth manner,” Mohindroo said. At the end of financial year 2019,E SIC had approximately Rs 85,000 crore reserve fund and 70 per cent is not earmarked for any purpose, according to the ICEA. The mobile handset makers industry body has also demanded free Covid-19 testing of employees or reimbursement of test fee who have subscribed to the Employees’ State Insurance Corporation schemes. Mohindroo said that the government has mandated to test 5 per cent of employees in every establishment for coronavirus infection which should be done at ESIC-affiliated hospitals or the cost of test should be reimbursed to employees.n
12 | june 2020 MYMOBILE bignews
India drops clause to pave way for Apple, others to increase domestic production
he government has reportedly removed contentious clauses Tincluding the evaluation of plant and machinery to be brought from China and South Korea, which had been opposed mainly by Apple, paving the way for the iPhone maker and others like Samsung, Foxconn, Oppo, Vivo, and Flextronics to make a larger play in local production using the production-linked incentive (PLI) scheme. “The empowered committee of secretaries met recently and decided to remove the clause, which evaluated plant and machinery brought into India at 40% of its value, and has Up What’s agreed to a few other changes so that manufacturing could shift to India in a big way,” an official aware of the discussions at the meeting was quoted as saying in a news report. The government is also in discussions with a third Apple contract manufacturer, Pegatron, to relocate part of its manufacturing to India, the official said in the report. As per reports, through the scheme, India is trying to attract American investment with pressure on US companies now to of various caps, including another clause which said the diversify manufacturing out of China under the ‘China plus one government would release the incentive despite the industry strategy’. Among the changes agreed to recently were to include meeting its targets only if it had the money to do so. Instead, a the industry in discussions before making any changes to the PLI clause on force majeure, which permits the companies to seek scheme once these companies have invested and started relief from the targets in time of natural calamities such as producing in the country. “Earlier, a clause permitted only the Covid-19, has been added. The government hopes to attract large- empowered committee to be able to unilaterally change the rules scale smartphone manufacturing to India and raise exports out of but investors had voiced concerns with this clause,” the official India to over $100 billion by 2025 from under $3 billion right was quoted as saying. The other changes made include removal now.n
Oppo pushing for the self-made chips as US ban hits Huawei hinese smartphone maker Oppo is pushing forward with its on US suppliers and expanding its presence in other western Cefforts to design its proprietary mobile chipsets. It had initially regions like Europe. However, this major undertaking will come at begun focus on chip development back in 2019 when Huawei a hefty cost and could even take Oppo years to achieve. According was hit with the trade ban. According to some media reports, now to reports quoting sources, the Chinese tech giant is already the company is aggressively pushing for the self-made chips after bringing in top executives from its known chip supplier MediaTek, recent sanctions and UNISOC, which is have effectively China’s second-largest cut off Huawei’s mobile chip developer. chip supply from Through this deal, Oppo TSMC. With the aims to create an US and China experienced chip team trade disputes on in Shanghai. MediaTek the rise, various is the second largest companies mobile chip developer caught in after the industry giant, between the crossfires will have to take precautionary measures. Qualcomm, in the US. It is currently based in Taiwan, with Oppo Huawei losing its chip supplier and losing Google support is a clear also bringing in its former co-chief operating officer, Jeffery Ju. indication of what the US is capable of enforcing against those it Additional hires are also said to be underway, with talents being considers a threat. acquired from Qualcomm, Huawei’s HiSilicon, etc. n Thus, Oppo is heavily investing in chips to reduce its reliance [email protected]
www.mymobileindia.com june 2020 | 13 justin
Redmi Note 9
hinese smartphone maker Xiaomi has launched its Redmi fingerprint sensor onN ote 9 is not on the side but instead, it is First Look First CNote 9 in India, after the successful launch of its Redmi below the rear quad camera module and also packs a bigger Note 9 series not too long ago with the launch of Redmi Note 9 battery. Pro and Redmi Note 9 Pro Max. Also, the Redmi Note 9 was launched globally along with The latest addition is not only late but also quite different. Redmi Note 9 Pro and Redmi Note 9s that have the same specs The Redmi Note 9 packs a MediaTek Helio G85 processor while as the Redmi Note 9 Pro Max and Redmi Note 9 Pro that were both, the Redmi Note 9 Pro and the Redmi Note 9 Pro Max are launched last month in India. powered by a Qualcomm Snapdragon 720G. Additionally, unlike The Redmi Note 9 features a smaller display compared to the previous phones of the the previous phones released in the Redmi Note Redmi Note 9 series, the 9 series. It is a 6.53-inch display with FHD+ resolution and a 20:9 aspect ratio. The smartphone functions on Xiaomi’s MIUI 11 operating system based on Android 10. It is powered by an octa-core MediaTek Helio G85 SoC along with up to 4GB RAM and 128 GB internal memory. The smartphone also has support for up to 128 GB external memory via the microSD slot. The Redmi Note 9 sports a quad rear camera set up with a 48MP (f/1.79) primary sensor along with an 8 MP(f/2.2) ultra-wide angle sensor, a 2MP(f/2.4) depth sensor, and a 2MP(f/2.4) macro lens. The smartphone features a hole-punch display with a 13MP selfie camera at the top-right corner. The Redmi Note 9 comes with a 5,020mAh battery that comes with 18W fast charging support via the USB Type-C port. It also comes with other connectivity options such as Wi-Fi, Bluetooth, and a 3.5mm audio jack. It will be available in three color options of Forest Green, Polar White, and Midnight Grey. The cheapest variant of Redmi Note 9 with 3GB RAM and 64GB memory comes with a price tag of $199 (about Rs 15,000). The only other variant with 4GB RAM and 128GB memory is available for $249 (about Rs 18,700) on Amazon.in. n
14 | june 2020 MYMOBILE www.mymobileindia.com M near-stock skin on top. It has a 6.5-inch HD+ (720x1,600 pixels) Moto G8 Power Lite Power G8 Moto Bank Credit Card. There are several cent unlimitedcashbackonpurchasesmadeviaFlipkartAxis purchasing the Moto G8 Power Lite. Consumers can get 5 per colour options. is available via Flipkart. It comes in Arctic Blue and Royal Blue variant with 4GB of RAM and 64GB of onboard storage. colour variants. It also packs a large 5,000mAh battery. be offered in a single RAM and storage configuration but two processor and packs a triple rear camera setup.G8Power Lite is poweredThe by octa-core phoneMediaTek will Helio P35 The Moto G8 Power Lite runs on Android Pie with Motorola’s Flipkart has listed a few offers for customers interested in in interested customers for offers few a listed has Flipkart According to Motorola, the phone is priced at Rs 8,999 and The Moto G8 Power Lite will be offered in a single storage However, the phone was globallyoto G8 Powerunveiled Lite by Motorola in has April.made its IndiaThe debut. Moto EMI plans as well. weigh 200 grams. G8 Power Lite. The phone jack.measures There is164.94x75.76x9.2mm also a fingerprint andscanner 802.11 onb/g/n, the backGPS/A-GPS, of the Moto Micro- Connectivityoptions include 4GLT charging. 10W for support with battery 5,000mAh a by that is expandable via microSD card (up to 256GB). It is backed housed in the notch. On the front, there is an 8-megapixelsensor with cameraan f/2.4with macrof/2.0 lensaperture,with andf/2.0 aperture,a 2-megapixel accompanied bydepth a 2-megapixel sensor. secondarysetup on the back that is headlined by a 16-megapixel shooter SoC, coupled with 4GB of RAM. The Moto G8 power Lite is powered by IPSthe MediaTekLCD display Helio withP35 20:9 aspect ratio and 269ppi pixel density. The Moto G8 Power Lite comes with 64GB of onboard storage For optics, the Moto G8 Power Lite features a triple camera U SB port, and a 3.5mm audio E , Bluetooth, v4.2, Wi-Fi just februar in june 2020 | y 2020 | 21 15 First Look justin
Realme Narzo
hinese smartphone maker Realme has announced its much- MediaTek Helio G80 Cteased Narzo smartphone series in India after a long delay in processor with ARM the launch due to the coronavirus pandemic. Mali- G52 GPU. The With the Narzo series, the company is targeting the youth of device comes with 4GB the country or generation Z. of RAM and 128GB For both the phones Realme is touting the design, camera and internal storage. Users performance. The Realme Narzo 10 is slightly more expensive can expand the storage than the Narzo 10. The Narzo 10 is launched at a price of Rs up to 256GB by installing First Look First 11,999 while the Narzo 10A is priced at Rs 8,499. a microSD card. The Realme Narzo 10A comes with a 6.5-inch HD+ display with device sports a 6.5-inch a 720×1600 pixel resolution. The display is protected with a layer HD+ display with of Corning Gorilla Glass 2+ on top. The smartphone runs Android 7 2 0 × 1 6 0 0 p i x e l 10 operating system topped with the company’s own Realme UI. resolution. The smartphone is powered by an octa-core MediaTek Helio G70 The smartphone comes with dual SIM functionality and processor paired with 3GB of RAM and 32GB internal storage. houses a rear-mounted fingerprint sensor. The device comes with The smartphone comes with a triple rear camera setup with a a quad-camera setup which consists of a 48MP main sensor with 12MP main sensor with f/1.8 aperture, LED flash, 2MP depth f/1.8 aperture, LED flash, 8MP 119 ultra-wide sensor, 2MP 4cm sensor with f/2.4 aperture, 2MP 4cm macro sensor with f/2.4 macro, and 2MP B&W depth sensor with f/2.4 aperture. The front aperture. The front houses a 5MP selfie camera. The smartphone is home to a 16MP selfie shooter. comes equipped with a rear-mounted fingerprint sensor and is The Realme Narzo 10 is backed by a 5000 mAh battery with also splash resistant. The device is backed by a 5000 mAh 18W fast charging. In terms of connectivity, the device offers dual battery. 4G, VoLTE, 3G, Wi-Fi, Bluetooth, GPS, and USB Type C. Realme Narzo 10A is priced at Rs 8,499 and comes in two Realme Narzo 10 too comes in two colour options That White colour options So Blue and So White. and That Green, and its priced at Rs, 11,999. Both the The Realme Narzo 10 runs Android 10 operating system smartphones are available online on Flipkart. n topped with Realme UI. The device is powered by an octa-core
16 | june 2020 justin
Xiaomi Mi 10
hinese smartphone maker Xiaomi has Cannounced its Mi 10 flagship smartphone in India through an online event. The 8GB+128GB variant is priced at Rs 49,999 whereas the 8GB+256GB comes at Rs 54,999.
The phones are available in two colours Look First -- Coral Green and Twilight Grey The smartphone features a 6.67-inch Full HD+ 3D curved AMOLED display with a punch-hole on the top-left corner. The screen also supports a 90Hz refresh rate and 180Hz touch response rate. The device is powered by Octa-core Qualcomm Snapdragon 865 processor with Adreno 650 GPU and X55 modem. The smartphone packs a massive 4,780 mAh battery with support for 30W fast charging. The Mi 10 houses a 108MP camera with a 1/1.33-inch sensor along with OIS, the second camera is a 13MP ultra-wide camera with 123-degree FOV. The other cameras include a 2MP macro sensor and a 2MP depth sensor. The front camera of the device is 20MP and is placed in the punch-hole cutout. Additionally, the company has also announced Mi Wireless charger at Rs 2,299 (special price: 1,999), Mi Box 4K at Rs 3,499, and Mi True Wireless Earphones 2, Xiaomi’s first wireless earphones in the country. Earphones are priced at Rs 4,499 (introductory price: Rs 3,999). n justin
Motorola Edge+
otorola has launched a flagship smartphoneE dge+ with and HDR10+ support. Mpowerhouse 5G performance, dynamic and immersive The device is powered by Qualcomm Snapdragon 865 SoC, display for Rs 74,999 in India. paired with Adreno 650 GPU and 12GB of LPDDR5 RAM, The smartphone is available in smokey sangria as well as 256GB of UFS 3.0 internal storage. thunder grey colour variants on via Flipkart. The customers can An innovative 5G antenna array will connect users with both get a flat cashback of Rs 7,500 with an ICICI credit card. mmWave and sub-6GHz frequencies for global 5G compatibility In terms of specifications, the smartphone features a 6.7- and future speeds over 4Gbps
First Look First inch full-HD+ “Endless Edge” display with 90Hz refresh rate The phone houses quad rear camera setup includes a 108MP primary sensor with an f/1.8 lens and optical image stabilisation (OIS). The camera setup has a 16MP ultra-wide- angle shooter that comes with a field of view (FoV) of 117 degrees. There is also an 8MP telephoto shooter with an f/2.4 aperture and OIS support as well as Time-of-Flight (ToF) sensor. There is a 25MP selfie snapper. The device runs stock Android 10 with at least 2 Android OS updates, supports stereo speakers, and an in-display fingerprint scanner. The Motorola Edge+ comes with a chunky 5,000mAh battery along with 18W fast wired and 15W wireless charging. The smartphone will also support reverse wireless charging at 5W.n
18 | june 2020 MYMOBILE justin First Look First
Honor 9X Pro
hinese smartphone maker Honor has officially launched its primary sensor being a 48MP Sony IMX582 shooter. Furthermore, CHonor 9X Pro in India. The smartphone is the first handset an 8MP super wide angle lens and a 2MP depth sensor can also that has been released in the Southeast Asian country without be found on the rear. Google Mobile services and features Huawei‘s proprietary Arriving at the front, the smartphone has a full screen body AppGallery. and Honor has opted for a 16MP popup camera for selfies. It also Honor 9X Pro features a 6.59 inch FHD+ LCD display with a supports Dual SIM, 4G LTE, Bluetooth 5.0, and even a 3.5mm high screen to body ratio of 92 percent. The device is powered headphones jack. by HiSilicon’s 7nm Kirin 810 SoC alongside the ARM Mali-G52 The smartphon is available at MP6 GPU. Honor 9X Pro also features the new GPU Turbo 3.0 Rs 14,999 over its actual Rs 17,999 along with liquid cooling technology for better thermals during price tag. n mobile gaming. Honor has equipped with the smartphones to run the vanilla Android OS, skipping over Google services. This move arrives after Huawei was banned by the US government from partnering with American based firms. While many models from the Chinese tech giant are already available without Google services in Europe, this is the first from Honor to launch with Huawei’s AppGallery in India. The AppGallery is Huawei’s version of the Play Store and is a part of the Huawei Mobile Services ecosystem. The Honor 9X Pro houses 6GB of LPDDR4X RAM and 256GB of UFS 2.1 storage. It also packs a large 4,000mAh battery pack that can be charged via a USB Type C port. For optics, the device features a triple camera setup with the justin
Infinix Hot 9, Hot 9 Pro
4GB RAM and 4GB internal storage expandable up to 256GB using a microSD card, and operate on Android 10 XOS 6.0 Dolphin out of the box. The smartphones sport a stunning gem-cut texture design with 2.5D curved glass unibody finish. In terms of optics, the Hot 9 series continues with its tradition of offering the best in class camera in its price category. While the Hot 9 comes with a 13MP AI quad rear camera with an f/1.8 large aperture and a triple LED Flash, the Hot 9 Pro features a 48MP AI First Look First quad rear camera with quad LED Flash along with an f/1.8 large aperture and 6P Optical lens. Both the smartphones are equipped with a 2MP macro lens that allows photo enthusiasts to capture the smallest of the objects with greater detail and also feature an 8MP AI selfie camera with f/2.0 aperture, dedicated LED flash, and multiple camera modes such as portrait and wide selfie. The camera hardware in the Hot 9 series is well supported by its intuitive AI-based software capabilities that enable high-quality, real-time picture editing. The smartphones are backed by a massive 5,000mAh battery with support for 10W fast charging tech. There’s also a fingerprint scanner at the back of the phones right next to the rear camera setup. The Hot 9 series also offers supports for Face Unlock, VoWiFi, dual VoLTE and OTG. It also comes with a ‘Hide App’ customisation that allows you to hide your social and banking apps to minimise the risk of unauthorised access. The latest Infinix phones will be available in different colour xpanding its hugely-popular Hot series, Transsion’s premium options, including Ocean Wave and Violet. n Esmartphone brand Infinix has come up with the Hot 9 and Hot 9 Pro smartphones in India. These devices will be available on Flipkart at an introductory price of Rs 8,499 and Rs 9,499 respectively. The Hot 9 series stands out for its a 6.6-inch punch- hole display that is near bezel-less with a 90.5% screen-to-body ratio and 480 nits brightness along with HD+ resolution on a 2.5D curved glass display. It is backed by a powerful audio facilitated by DTS-HD surround sound. Both the smartphones are powered by an octa-core MediaTek Helio P22 processor with
20 | june 2020 justin First Look First
Tecno Spark 5 hinese smartphone maker Tecno has launched a smartphone HD+ screen that boasts a 90.2 per cent screen-to-body ratio, super C— Spark 5 — for Rs 7,999, which comes with a big screen and wide view, and a much more efficient display of information. quad-camera setup. Tecno Spark 5 is available across more than Tecno Spark 5 encompasses a 5,000 mAh high-density large 35,000 offline retail stores in two colourful variants -- IceJ adeite capacity battery with AI Power saving and Safe Charge feature, and Spark Orange. ridding one of the hassles of charging the device multiple times in Tecno Spark 5 becomes the first in the under 8K segment to a day. When fully charged, you can enjoy video playback of 16 offer 13MP quadruple rear camera set-up and a BIG 6.6-inch hours, standby time of 527 hours, music playback for 120 and Dot-In display, the company said in a statement. calling time of 35 hours. Spark 5 comes with a rear camera set-up integration of The Spark 5 hosts a 32 GB internal storage which is expandable 13MP+2MP+2MP+AI lens with Quad flash and f1.8 aperture. With up to 256GB, allowing you to keep track of all the details in your AI Auto Scene Detection (ASD) based on the deep learning smartphone, with ease and without hassle, backed by a powerful algorithm, it automatically detects different objects and all type of Quad-Core 2.0 GHz CPU Helio A22 processor. light conditions and automatically adjusts the brightness and Tecno Spark 5 is available in two colourful variants — Ice Jadeite contrast ratio. and Spark Orange. The new smartphone will be available across It sports 8MP Dot-in Selfie camera and light sensor on a 6.6” more than 35,000 offline retail stores starting May 25.n
www.mymobileindia.com june 2020 | 21 22 | june 2020 International just L LG Stylo 6 Stylo LG Android 10 out-of-the-box. on runs 6 Stylo LG front, software with support for fast charging. On the 13MP camera up front for selfies. a sensor.is depth There 5MP a and primary sensor, a 5MP wide-anglerearfeaturingthesetupat13MP a lens, phone’s camera app. rear, and Google Lens integrated in the expansion up to 2TB. also has a microSD card slotcore forMediaTek storage Helio P35 processor. It display with a waterdrop notch on top. smartphone features a 6.8-inch FHD+ affordable the smartphone will arrive in India. when on word no is Currently, there configuration. storage 64GB and RAM 3GB stylus support in the triple-camera setup, FHD+ display and It is fuelled by a 4,000mAh battery The phone sports a triple camera the at sensor fingerprint a has It The deviceispoweredbyanocta- the GizmoChina, to According The smartphone arrives in a single smartphone called Stylo 6 with a G has launched a new mid-budget in US for $220. n MY MOBILE www.mymobileindia.com C Poco F2 Pro F2 Poco the OnePlus 8 series. positioned to compete against the likes ofSnapdragon flagship 865 processor andmodels liquid cooling, like the phone is a display, notch-less AMOLED 6.67-inch a With design. market. global the for event online an via ship 865 Snapdragon Like its predecessor, it features flagship specs and a slick ‘PocoF2Pro’ with quad-camera setup andQualcomm hinese smartphone maker Poco has launched a new flagship sound like a lot of bang for the buck. device, and the €499 (about $540) price makes the Poco F2 shoot slow-mo selfies at 120 frames per second. facing camera, but the F2 Pro has a pop-up camera, which can photos and8Kvideo.Thenotchlessdesignprecludesafront- more advanced photos and footage. chip used in Samsung’s Galaxy S20 seriesquicker —multitasking. helpsThe Snapdragon to865 — processwhich is the same storage. models are equipped with LPDDR5 RAM and theinternational version ofXiaomi’s Redmi K30Pro. Both These specs are exciting, the phone itself looks like a premium TheF2 Pro is capable of detailed macro shots, low light Poco says that this combo decreases load times and enables The F2Promightlookfamiliar. That’s becauseit’s actually The phone will be available be on Amazon soon. If the specs and the warm reception of the Pocophone F1 are anything to go on, the Poco F2 Pro could be a hit. n [email protected] just U FS 3.1 flash in june 2020 |
23 International lead story Limelight
‘Vocal for Local’ Intends Global The call by Prime Minister Narendra Modi to encourage, adopt and endorse indigenous companies and their products has given a boost to the morale of industries, and mobile manufacturing is one such segment that seems quite optimistic to push for revival. By Haider Ali Khan
24 | june 2020 MYMOBILE lead story Limelight
and Managing Director, Lava International Limited. Cutting across the industries, this call came directly at mobile manufacturing industry in India, which is largely dependent on Chinese, Korean and Japanese companies. There’s hardly any home in India in which we could not find products made by these foreign origin companies. But, if he meant to go purely ‘local’ then would not it contradict the motto of Make in India that talks about companies operating here to manufacture their products here? It could be local either by country of origin or place of manufacturing. “In essence every brand is local in one or the other way. We have many ways of looking at brands. One way is to look at ocal for Local’ is the their country of origin; another is how much new meditation we have have they adopted the country they are in. got in Prime Minister I believe today every smartphone brand is Narendra Modi’s address a local brand. There might be brands of ‘Vto the nation on 13th May 2020. While Korea, China and other origins, but the announcing a COVID-19 financial relief fact is they have all been committing to package of 20 lakh crore he emphasised this market and continue to. They are very nation to be self-reliant, encourage Made much local. To my understanding, it is not in India products and asked companies to going to change anything on the ground. If be prepared for any future uncertainties by any chance some make out of it that we like lockdown. “The companies which were should only buy Indian brands, then there in terms of innovations, employment and local in the past have now become global is going to be a huge supply issue because investment. In today’s scenario, there and it is because the native of that place effectively Indian brands are extinct except can’t be anything as parasite but we all are adopted and promoted those indigenous Lava,” said Founder and global and local at the same time. When items”, he said. Faisal Kawoosa, Chief Analyst at techARC. the world is a global village then everything “PM has tried to wake up the sleeping Faisal argues that we have to be very in it becomes local. giant. It is extremely motivating for the analytical as how we describe local and The COVID-19 has turned the world Indian companies. A lot of consumers he’s quite correct. It’s either by state of upside down and there’s no denying that would look for products built by Indian origin and its parent company/holding or companies are evaluating options to move companies,” said Hari Om Rai, Chairman the local value addition they had done, out of the world’s kitchen, China, and are
www.mymobileindia.com june 2020 | 25 lead story
looking for other feasible options with better or similar infrastructure such as, tax rebates, concession, labour and land, etc. One very key component to it would be the sea connectivity and India has that advantage. We have land, labour (skilled) and infra to vouch for industries moving out of China, Korea or Vietnam. “Local ke liye Vocal messaging is not a hark back to import substitution. It means Limelight India is going to undertake large-scale reforms to posit itself as the hub for the world,” said Prabhu Ram, Head-Industry Intelligence Group, CMR. Prabhu added, “As global manufacturing supply chains realign and companies look to secure themselves Samsung, Motorola and Asus have swear R&D of these Chinese and Korean firms. from future disruptions, India is pressing allegiance to government’s call, Make in Even if they do so, the primary thing they a hard reset and laying out the red carpet India, five years ago. Gradually, they have need is acceptance among masses to be to such enterprises.” shifted major portions of manufacturing worthy enough to be considered as reliable It’s a reality that Indian smartphone within India, helping local population and as a purchase over others. industry is dominated by Chinese and with employment, local suppliers with “India will look at positioning itself in few South Korean brands. They have ancillaries and government/s as revenue. the post-virus world as an attractive hub by The smartphone ramping-up local mobile manufacturing, revolution which with deeper global supply chain linkages we feel proud and a large domestic market,” said about would Prabhu. not have been Government of India has announced possible without a huge stimulus for the industries so these companies it is upto the local companies as how and their flagship they make good use of this opportunity products. to their benefits. There is no Indian Hari Om added mobile manufacturer flourishing except that, “It would LAVA, most of them gave in due to be a very large extreme pressure from their Chinese responsibility on and Korean peers and also because they the shoulders of did not reinvent themselves with Indian companies changes and demand outside. It’s a to provide equally fact that we’re outnumbered and great products to surrounded by products made elsewhere invested heavily here into land, R&D and the Indian consumers, which they get and that has to change. Companies localisation and can’t be ignored overnight. through the multinationals. Otherwise, should invest more into programmes such The truth is we do not have such options this great calling will have no meaning.” as Make in India. here in smartphone domain. The erstwhile For them we are the second largest “It is a big thrust to move the wheel companies such as Micromax, Karbonn, market outside China and for us, we have of Indian manufacturers. Time for India etc. have vanished from the scene. The to latch on to the opportunities COVID Inc to buckle up and convert the crisis only lone survivor is LAVA. And above all, has created for us to become self-reliant. of Covid into an opportunity,” concluded the major smartphone players here like Indian mobile makers have an uphill task Hari Om Rai. n Xiaomi, vivo, Oppo, OnePlus, realme, in front to match anywhere close to the [email protected]
26 | june 2020 MYMOBILE T 2020, findsareport isexpectedtoreach35.6%in The penetrationrateofAMOLEDsmartphones rates in order to grow their influencesincrease and their capacity utilizationpanelmanufacturers likelytowilllook and yield Chinese 2019. in 26% from increase capacitybyarea in2020, significanta account for 35% of global AMOLto expected are manufacturers,which panel Chinese of capacity production the particular in increasing, continue to capacity of AMOL in 2019. exceeds the 31.0% penetration rate seen pre-pandemic forecast of 37.7%, it still of AMOL current forecasted 35.6% penetration rate AMOL released in 2H20 are expected to adopt in point – all of Apple’s new phones tofor betheir flagship models in 2020. Case brands are implementing AMOL TrendForce, indicates that most smartphone production capacity in 2020. China occupying 35% of global AMOL in result likely will manufacturers panel yearly decrease. or a-Sipanels)isprojectedtoundergoa LCD phones (including those with LTPS the other hand, the penetration rate of TFT- 31.0% in 2019 to 35.6% in 2020. On from increase to projected is market report. TrendForcea to according pandemic, handsetsof spreaddueto Covid-19 of production global diminishing the of Brands Increase Panel AMOLED Adoption AMOL of rate penetration the phones, their for panels AMOLED adopting in proactive www.mymobileindia.com Furthermore, newly-added production Furthermore, newly-addedproduction at Director Research Fan, Boyce Chinese of influence growing The E E D phones in the overall smartphone N D panels. Therefore, although the E ow,assmartphone brands are D smartphones is lower than the largely been affected because have smartphones in used technologies panel display he market shares of different E D panels is expected E E D panels D panel E D decrease in market share from 28.8% in a-Si phones, which are projected to see a somewhat surpasses the expected 2020,drop butfor the magnitude of in 37.8% to this2019 in 40.2% from fall decrease to expected is phones LTPS of share theinmid-range segment. Themarket damaging the presence of LTPS phones the number of entry-level phones, in turn time of older models or even increasing shelf the lengthening towards leaning are brands smartphone manifesting, theonsmartphone market graduallyis and high-end smartphone markets. shares of LTPS panels in the mid-range the erode startingtoalready is supply AMOL of surgeHowever, the market. entry-level the into panels smartphonedisplays, thusforcing for a-Si choice mainstream the become consumption, LTPS panels have graduallypower low borders,andnarrowprices, supply. Because of their hypercompetitive by acorresponding stabilization ofpanel capacity,accompanied LTPSpanel of slowdownexpansiontheseenahas in supply chains. become part of major smartphone brands’ In addition, as the pandemic’s impact industry the years, two past the For Figure: 2019-2020 Market Share Forecast of Smartphone Display Technologies E industry industry D panel D 2019 to 26.6% in 2020. utilization rates. display panels, to maintain automotive or their panels, capacity tablet panels, computer notebook including drivers, smartphones, must look to other revenue production capacity primarily focused on means LTPS panel manufacturers, whose (including LTPS and a-Si) phones. That while crowding out the shares mainstream the of becoming TFT-LCD eventually phones AMOLED with run, long the in smartphone market will continue to expand The presence of AMOL n [email protected] insight Source: E TrendForce, May, 2020 May, TrendForce, D phones in the june 2020 |
27 Trendz Chief Speak Exclusive
“After Lockdown, demand for budget and mid-range products will be more vigorous and diversified”
realme has completed two years of operations on May 4 What has been the impact of lockdown on the business? Due to the extended lockdown, in India. It is an equally loved and famous brand among there are many challenges faced by buyers for its wide range of product portfolio that suits all businesses with huge impact from sales, manufacturing and cost. pockets. The number speaks for the disruptive brand in There was a complete suspension all quarters since then as it has consistently been among on sales and manufacturing since the lockdown. As per the Government top five mobile brands in India. The 14 per cent market directives, our Greater Noida facility in share in Q1 2020 to become the fourth largest mobile Uttar Pradesh was suspended since 21st brand testifies its acceptance.Madhav Sheth, Vice March, 2020 along with sales being a halt. We also postponed our Narzo series launch President, realme and CEO of realme India, is event and a few AIoT products that were leading the brand since its inception in 2018 and has scheduled for April till today. Secondly on cost factors. The outbreak successfully steered it from nowhere to everywhere but, of COVID-19 has also influenced countries the COVID-19 and continuous lockdown makes him think like China, Korea, U.S., Japan, where most of the upstream component suppliers of too about the future and strategies. He had shared his smartphones are located. However, the thoughts with Haider Ali Khan. Edited Excerpts: demand on the sales side also got reduced
28 | june 2020 MYMOBILE chief Speak
due to the lockdown as most brands could expect around overall 10% sales budget segment. couldn’t operate their business and had drop in 2020’s overall smartphone market to delay product plans. In the future, the according to Counterpoint. However, You have just launched another series, Narzo. disturbance of manufacturing along with we are still confident that realme could What makes it special from the rest? Narzo the new surge of demand post lock-down sustain our sales target and recover faster is a performance oriented series that we might have further impacts on the price of than other due to our strong presence on build for all young players in India. components, which eventually influences e-commerce, faster offline expansion and Narzo products will be performance- smartphone selling price. product advantages across mid-range and oriented. realme started the journey with
Amid the lockdown, manpower “Power Meets Style”, and now realme has Exclusive disruption was also seen. The migrant “The migrant grown into a tech trendsetter, bringing workers, truckers and helpers have workers, truckers and helpers some latest technologies for Indian gone back to their hometown. It consumers, such as India’ first 64mp will take 2 to 4 weeks to revamp have gone back to their hometown. camera, India’s fastest charging the entire production cycle It will take 2 to 4 weeks to revamp the technology, India’s first 5G, etc. even after we got the permit entire production cycle even after we got the As a mainstream smartphone to reopen our factory. We brand, realme’s pursuit of are aiming to open 25% of permit to reopen our factory. We are aiming technology is comprehensive, normal production, so there to open 25% of normal production, so there you now cannot conclude might be some shortage of might be some shortage of it with “PowerMeetsStyle” stocks in the upcoming one anymore. That is why we will use month due to the surge of stocks in the upcoming one month due Narzo to continue our advantage demand post lock-down and to the surge of demand post lock- in “Power” to the extreme. Narzo new product launches. is a performance phone for young Another uncertainty comes on the down and new product players, with the best processor in its demand side. Due to the nation’s economy launches” segment. slowdown and people’s income loss, we After the pandemic, everyone’s demand for budget and mid-range products will be more vigorous and diversified. We need to meet these different needs. Some people like to take pictures but never play games, and some people like games but never take selfies. These diverse needs have never been met. Our release of the Narzo series is an attempt to meet the needs of game enthusiasts and performance seekers. So demand is there first, product is thereafter.
Will the lockdown hits the overall growth of realme in India? Yes it has slowed our growth as of now, but it will not if you look at 2020 as a whole. realme grew 119% Y-o-Y in Q1 2020 due to our aggressive product strategies and focusing on “performance, design, and quality”. However, the situation has gone down badly since the beginning of Q2. There has been a complete suspension on sales and
www.mymobileindia.com june 2020 | 29 Chief speak
manufacturing since the lockdown began. What are the safety measures realme How is realme India planning to get back the So basically we have lost 2 months already, is taking while home delivering the growth trajectory? To conclude, realme has so 2020 for business has 10 months at its products? realme.com and our e- its new triangle strategy “Smartphone + best now. commerce partners will ensure strict AIoT + Software” in years to come. Post lockdown, we will focus on social distancing precautions, all the Following that, in the rest of 2020, building up our online and offline sales. delivery team is wearing masks and our first priority was to launch the Narzo We will be engaging with our customers conduct frequent body temperature and series, and resume the sales of our through our online and digital channels report back, we are even maintaining current models, including the recently
Exclusive along with the e-commerce partners like social distancing for cash on delivery launched realme 6 Series. realme has Flipkart and others. Our target for offline transactions. Contactless delivery and been established across price segments sales is to contribute over 40% of overall online payment is what we have been from budget phones to 30k+ flagship. sales. To achieve that, we are expanding suggesting to customers. Moreover, realme Our remaining task is to strengthen such distribution channels to even tire-4 and presence and adjust our product portfolio tire-5 towns, aiming to cover 35k+ mobile “Our based on demand scenario post lock- stores pan India. The development of first smart TV is customized down. Due to the impact on the economic realme at offline has helped realme to growth and increased GST, more than reach No.3 Market Share in the month for Indian consumers. We are ever, customers are more likely to buy Feb. also expanding our product budget or mid-range smartphones, Due to the impact on the economic roadmaps quickly into an AIoT which is the advantage of realme’s growth and increased GST, more than product portfolio. So I believe the ever, customers will tend to buy budget ecosystem, including smartwatches, growth of realme post lockdown will to mid-range smartphones, while again TVs, audio speakers, travel be faster than any other smartphone this is the advantage of realme’s product gadgets, headphones, brand in India. portfolio. So I believe the growth of realme On the AIoT front, we are about post lockdown will be faster than any other etc.” to launch realme TV and realme smartphone brand in India. smartwatch. They are the first products has also procured necessary permissions from realme in the categories, and we have How is realme planning to start production for the vehicles to pick up goods to ensure built them based on the needs of Indian post lockdown? We have received the proper supply to its customers. consumers. required permissions from the UP In February 2020, realme is No.3 government to reopen our production realme TV was said to launch in Q2 2020. Any Smartphone Brand overall, No.2 Online facility in Greater Noida. We are resuming update on that? Will it be delayed due to the and No.5 from Offline. So the key is to our operations with 25% of our production lockdown? realme TV is in the pipeline and strengthen our offline presence. We capacity, and are bringing back close to you will hear from us very soon. We have aim offline to contribute more than 2,000 employees at the facility. To ensure been running a social media campaign for 40% of overall Smartphone sales in the health and safety of our workforce, we two months collecting consumer feedback, 2020. To achieve that, we are expanding have arranged for transportation to bring and I can confirm that some core features distribution channels to tier-4 and back our outstation employees, and have will be as the features consumers voted. tier-5 towns, aiming to have 400+ DB also made accommodation provisions. Our first smart TV is customized for Indian on board to cover 35k+ mobile stores We will also ensure that the employees consumers. pan India. The investment from the maintain distance at the workstations We are also expanding our product brand is at par to amplify this process, and common area, while working in roadmaps quickly into an AIOT ecosystem, we will be having 5000+ promoters plants with adequate safety measures and including smart watches, TVs, audio and a solid investment in their training, sanitization. However, it will take around speakers, travel gadgets, headphones, store branding, and mass media 2 to 4 weeks to revamp the production etc. In the year 2020, we are determined marketing. We have also planned to have back to normal. to become not just the World’s Fastest- exclusive showrooms in mega cities, We are conducting Covid-19 tests Growing Smartphone Brand but also the adding many more exclusive service and workers proven negative only will be most popular Tech-Lifestyle brand setting centers pan India. n allowed to enter the factory. a new trend for our fans in India. [email protected]
30 | june 2020 MYMOBILE
burntest Vivo V19 Design, Camera Resonate but, Price Disappoints
he issue of appealing look with a piano of the phone lies a speaker Generation Corning Gorilla
Tested COVID-19 has black body color with a grille, Type-C USB port, and a Glass. surely made Vivo large screen up front. The 3.5mm headphone jack. delay its launch phone has a sleek design Platform of Vivo V19 in the Indian and reasonable body weight Display The price range under which
& T market but the company after which makes it easy to hold The new Vivo V19 offers the new Vivo V19 falls has one the much delay period has and operate. The front fascia enormous screen space to of the latest processors which finally launched Vivo V19 and of the phone is dominated by make you enjoy any activity is Qualcomm Snapdragon made it available to purchase. the larger screen with dual to the fullest. The phone 712 with eight octa cores The smartphone market has selfie camera sensors on top features 6.44-inch LIV Super where two cores are clocked been in stagnant phase with in the form of a punch hole. AMOLED FHD+ Screen, at 2.3GHz Kyro 360 Gold Tried Tried very few companies launching The backside of the phone made from the latest E3 and six cores are clocked at its product like OnePlus and is sporting quad-camera OLED. The colors produced 1.7GHz Kyro 360 Silver. The Apple but their target was not sensors in a slightly bulged are very bright, vivid, and functioning of the phone is the most competitive segment square frame which we have punchy as it has HDR10 very smooth as we did not in the Indian smartphone seen previously in Vivo V17. which enables the screen to come across any lag while market which ultimately The rear camera sensors are do such. The visibility of the using the phone. Multi- makes the new Vivo V19 assisted by dual-LED flash phone is quite good as well tasking, gaming, browsing a matter of interest as it is which lies within the camera as the screen is visible under were all smooth and very aimed to revolutionize the frame. The fingerprint sensor bright daylight. The phone fast. The processor finds its mid-segment. So, let’s find is embedded in the screen has a screen resolution of support from the impressive out what the new Vivo V19 which when tested responded 1080×2400 pixels and has RAM size of the phone which has to offer. very quickly and accurately. an aspect ratio of 20:9. The is 8GB. The graphics content On the right side of the aspect ratio of the phone was very good, especially Design phone lies the power button offers wide viewing angles The new Vivo V19 holds and the volume rockers. At which we enjoyed while a quite bold and the right lies the dual SIM playing games tray with an extra slot for and watching microSD card. The top movies. The side of the phone screen is is blank whereas protected by at the bottom side the latest 6th www.mymobileindia.com wide sensor with an aperture the primary sensor is a 48MP quad rear camera sensor where light condition. Vivo V19 has a selfies with good quality in low assist the sensor to capture an AI feature as well which away. The selfie camera has helps to keep noise effects detailing plus the night mode with good color contrast and at night were very good as well friends. The selfies captured capture the moment with your that you don’t miss a chance to wide selfies sensor makes sure replication of your face. The was no distortion in the and most importantly there clear with proper color details selfies captured were extremely Super Wide-Angle camera. The main camera with an 8MP The phone features a 32MP with perfect details and clarity. sensor which clicks selfies V19 has a dual selfie camera up with that. The new Vivo selfies and till now Vivo keeps come up with a high quality of one of the first companies to idea of selfie camera as it was Vivo has revolutionized the Since its entry into the market, Cameras price range. found in any phone of such size which till now was not availability of 256GB ROM is quite appealing is the one prominent feature which the other attractive features, was very smooth. Amongst Asphalt as the touch response like PUBG, Pokemon GO, We enjoyed playing games top-notch graphics quality. Adreno 616 maintained a while playing games as the rear camera sensors hold very were not very prominent. The effect were observed but they well. Some traces of graining at night were very amusing as quality and the color preserved in low lighting conditions. The you to capture amazing photos night. The night mode allows clear and detailed images at is its capability of capturing good thing about the new V19 photos with utmost clarity. The as close as 4 cm and capture Camera Lens allows you to go accuracy. The Super Macro capture every detail with proper Ultra-Wide lens helps you to and exposure. The 120-degree spot with proper color balance or night. The detailing is on capture were brilliant be it day aperture of f/2.4. The images a 2MP depth sensor with an whereas the fourth sensor is sensor is a 2MP macro lens an aperture of f/2.2. The third is 8MP ultrawide sensor with of f/1.8. The secondary sensor Camera Design, PROS please refer to My Guide) My to refer please (For detailed specifications, specifications, detailed (For OVERALL 84% OVERALL Good Try Value ForMoney Lasts Long Battery Smooth Performance Selfie Shine Cameras Premium Looks verdict
Pricing Cons 08/10 07 /10 07 09 /10 09 09 /10 09 09 /10 09 time. charges up the device in quick FlashCharge 2.0 which rapidly battery the phone has 33W for hours. To charge up the shows and playing games day even after watching lasting a complete it came out to be battery life and longevity of the We tested the a single charge. to last a day with has the capability 4,500mAh which power backup of V19 carries a The new Vivo Battery at the front in a giant screen punch hole looks appealing a bulging shape, the dual quite similar to iQOO 3 with back, the camera module is by Corning Glass 6 at the with elegant looks protected smartphone is well furnished a big battery life with V19. The punch hole selfie camera and demand features such as dual package with loads of in- Vivo has tried to make it a Conclusion accurately. come out very as the colors daylight shots especially the great capability Vivo V19 are of cameras of Overall, the while moving. stable videos can capture very power as you good stabilization
burn as realme X2 Pro. price bracket, below 30K, such with QS 855 around similar There are phones available and processor did not match. to the competition the pricing overall but, when compared Vivo V19 is a handy purchase too. Available at Rs 27,990, selfie lenses are wonderful in majority situations and the at the back does pretty well playback. The quad camera of gaming, calling, and video lasting to suffice the needs and finally, the battery is long tasks backed by 8GB RAM, processor is sufficient for the with great resolution, the [email protected] test n june 2020 |
33 Tried & Tested face to face “Hammer product buyer is our brand ambassador”
The rise of technology products has necessitated the need for buying more than one earphone. Homegrown audio and wearables brand Hammer, which claims to have received a phenomenal response in just one year of its being, expects to make use of this by offering high-quality value for money products. Always aiming to go by the latest trend, Hammer is currently working on mobile-free truly wireless earphone with built-in memory so that you can go running with music on without carrying your phone. Rohit Nandwani, Founder and COO, Hammer, speaks more about the brand and its plans, in a conversation with In Conversation In Ramesh Kumar Raja, that how it is planning to incorporate a propriety technology in all its products. The company is also on-boarding two popular personalities for brand endorsements. Excerpts:
How did the idea of Hammer come to you priority and we are high believers of value and how are you positioning it in a highly for money products. Quality control for competitive market like India? The idea audio and wearable is very different – for behind starting Hammer was to cover-up audio products, it is majorly hardware the gap that big names in this industry related checking, whereas with wearables were leaving behind. Airpods launch and we need checks for software (mobile app) headphone jack removal created a new and hardware that is on the wrist. We industry for wireless earphones. We tapped have instilled a rigorous 66-point quality the opportunity by launching our own truly checklist starting from factory to hands of wireless earphones (TWS) label at the right end customers and this includes drop test, pricing. water resistance test, etc. People were using one earphone for all needs i.e. workout, Netflix, gaming, etc. How has been the response so far and which But now they need separate products are the areas from where maximum demand for these different activities. Our is coming for Hammer products in India? differentiation will be based on Given we are a one-year-old company, the proprietary technology we are response is phenomenal so far as there is launching in all our products and organic demand for our category products. we are positioning ourselves in We are placed rightly where customers come athleisure electronics segment looking for audio and fitness products. For which is relatively new and now, the majority of orders are coming from unheard of. Tier 2 and Tier 3 cities of India.
Hammer’s product portfolio is Do you also offer products via offline channel a mix of audio and wearables besides selling them online? We are in accessories. How do you talks with Croma and few other traditional ensure the quality of your distributors for offline placement. Covid-19 offerings? Quality is our topmost would certainly change a lot of dynamics
20 | june 2020 MYMOBILE face to face and we would wait until lockdown ends are planning to incorporate before making any decisions. a propriety technology in all our products. We are also After sales service remains an issue for on-boarding two popular majority of electronics companies. What is personalities for brand your approach to it? endorsements. Rightly said that the majority of electronics companies face and fail because Please tell us something about of after-sale service issues. Social media of R&D and innovation at Hammer? electronics companies is filled with such Any plan to expand your product reviews and instances of bad serviceability. portfolio? Before the launch of We considered this as a growth opportunity, any product, we go through the due to quality strictness, our after sales is needs of our target audience. very minuscule. To gain insights, not just We know Hammer product buyer is customer support team, all our brand ambassador and we treat them department heads talk to customers who like one. We have instilled a one-touch are happy to share their experiences and serviceability policy i.e. we answer queries expectations. Accordingly, we provide the wherever customer raise, be it on Facebook, latest upgraded technology which matches emails, call, Instagram. Reverting their the requirement. For example, we launched grievance within 3 hours works well. We Bluetooth 5.0 products for PUBG players provide our best warranty services which includes replacement of product within the “Quality control brand. All the things are getting smart, be selected period of time. For a customer, it wearables or hearables. We are planning to know a company is just a call for audio and wearable is to connect our fitness bands to away, instills confidence in them very different – for audio products, it earphones for data collection which and for this reason within 1 yr of is majorly hardware related checking, will be useful for customers. operation our customer repeat How do you look at the impact is 7%. whereas with wearables we need checks of Covid-19 lockdown on for software (mobile app) and hardware companies like yours? What’s There is a parallel grey market in that is on the wrist. We have instilled a your plan ahead to deal with the India thriving on the counterfeit crisis? Like other industries, accessories and devices. How rigorous 66-point quality checklist starting the audio industry has also do you deal with them and what from factory to hands of end customers supported the decision and is your advice to the people to do and this includes drop test, initiatives of extended lockdown away with those fake products? In water resistance by the government. However, the India, counterfeit is an equally big sector needs to resume online sales. The market as the branded market. This can’t test, etc” audio industry now has goals to conquer be ignored, however, as of now, we haven’t which were nowhere visible to their horizon faced problem of counterfeit products for as they faced audio lag with traditional 4 months back, so it would definitely be our brand. Bluetooth 4.1 products. a tough battle to conquer. The companies For people using counterfeit Bluetooth We are working on mobile-free truly need to deliver premium products to their earphones, it’s highly advisable not to use wireless earphone with built-in memory consumers. So, we are planning to give as they lack necessary certifications and i.e. you go running with music on without more options for products and will try to aren’t usually signal proof and these signals carrying your phone. stabilize in the market. Individualism will are brain damaging and has serve health be more prominent than groupism going hazards. The emergence of IoT has opened a new forward. People will find ways to entertain avenue of growth for many tech firms. Do you themselves by staying home more often What are your outreach and investment plans have any plan to leverage this trend? Yes, and that is when we will try to provide them for India? We have received investment we always aim to go by the latest trend, or options for making their lives easier. n commitment from Jabong’s founder, we else we won’t be called a new-age audio [email protected]
www.mymobileindia.com june 2020 | 35 Feature Smartphone retailers struggling to make their presence felt amid coronavirus crisis
ajeev, a resident of Delhi, phone or laptop, or god forbid, both shops were shut. However, some shops Crossroads went into panic mode when malfunction during a lockdown? have opened in Green Zones across the Rher daughter Smriti living in As the lockdown due to coronavirus country. Ahmedabad went into silent mode for a pandemic has entered its fourth A Vijay Sales’ outlet in West Delhi is long time. Smriti who works with a real phase, smartphone retailers are finding currently open and is selling the existing estate services company in Ahmedabad, difficulty in providing smartphones to stock. However, they are unsure about couldn’t reach his father because her the users. The sale of smartphones has receiving more stocks. charging port had stopped working and resumed in some parts of India as the When we asked about their she was unable to charge her phone. She government has decided to ease some expectations on smartphone sales, the outlet declined to speak. We also found a few local mobile shops open and were selling their products secretly. They too denied commenting. The area around Azadpur Sabzi Mandi is no different. We explored the markets adjacent to Adarsh Nagar and Panchwati but none of the mobile shops was open. “It is hard to buy even a new SIM card. Most of the mobile sellers, retailers, authorised shops and partnered stores are shut. People feel susceptible to move out and buying a phone is not a priority at the moment for them,” a nearby local said. Same goes for the mobile repairing shops. They are also nowhere to be seen. The adjacent areas of Azadpur Mandi house a huge chunk of migrant finally did contact her father hours later of the norms it has imposed earlier on labourers and because of the 55 days of using her laptop. businesses. Despite the relief, not all continuous lockdown they have either A nationwide lockdown that started shops are open yet. moved to their native places or do not on March 23 has led people to work To resume operations, retailers have have cash in hand to buy a new phone or from home. Mobile phones and laptops to get permission from local authorities go for repair. have become not only the means to and also make sure they follow The SMS delivery option is not their stay connected and doing work, but sanitisation guidelines laid down by the cup of tea as being offered by a few it also has become a major source of government. mobile manufacturers. entertainment for us. While exploring Orange Zones and While speaking to a consumer, in But what do you do when your mobile Red Zones, we noticed that most of the need of a new smartphone, expressed
36 | june 2020 MYMOBILE Feature
his displeasure on non-availability of smartphones but he also said that watching the current scenario, he would prefer online over offline. However, the few smartphones brands are changing their pattern in providing retail options. Xiaomi, Samsung, Vivo and Oppo recently came up with their new online to offline (O2O) Positives initiatives in the country. Recently, Vivo has launched its ‘Vivo Smart Retail’ (VSR) model. Through this solution, Vivo will be addressing the demand for smartphones across the country by leveraging its vast retail network. opportunity to retailers to diversify as “In a first of its kind click to mortar they are competing with online stores. model, the company has built this The delivery mechanism/mode of program with the support of over payments will change and the hyperlocal 20,000 retailers and 30,000 VBAs. model fits in perfectly between pure Vivo has adopted this new model to offline and pure online model,” enable business continuity for its Tarun Pathak, Associate Director at pan India retail network that will help Counterpoint Research said. consumers connect with retailers India’s leading handset brand, from the comfort of their homes,” the Xiaomi, launched its online to the offline company said. solution – “Mi Commerce” for its users The Government of India has lifted to help them browse and buy Xiaomi the ban on smartphone sales via products from their nearest offline retail e-commerce platforms, though buying store while staying at home. It said a new smartphone via brick and mortar that the move is the first step towards a stores is still a challenge in the wake of longer-term Omnichannel strategy. the novel coronavirus outbreak. As per IDC, Xiaomi led the According to a media report, smartphone market in the January- smartphone makers’ latest move to March quarter with a 31.2 per cent adopt online to offline (O2O) strategy market share, followed by Vivo and will not just help their retail partners Samsung with 21 per cent and 15.6 per regain lost business and address cent shares, respectively. Realme and pent-up consumer demand but will also Oppo stood at fourth and fifth spots. allow brands to acquire a better sense of India’s smartphone industry is the retail partner capabilities. second-largest in the world, however, Analysts believe that these initiatives it could be headed to a supply-chain results of all 3000 employees. Earlier will further evolve and will lead to disruption as a result of the coronavirus today, six Oppo factory employees were convergence of various channels in pandemic. Smartphone makers could reportedly found COVID-19 positive. the country, besides offering new be severely impacted if the situation India has recorded the biggest single- opportunities to retailers to diversify triggered by the spread of COVID-19 day spike of 5,611 Covid-19 cases and better compete with eCommerce does not improve. on May 20, with the total infections players. Chinese handset maker Oppo said it reaching 1,06,750, including 3,303 “The hyperlocal strategy is here has suspended its manufacturing at the deaths (as of May 20). n to stay as it gives a much-needed Greater Noida plant and is awaiting test [email protected]
www.mymobileindia.com june 2020 | 37 face to face “Our target audience in India is youth”
Dotted with constant innovation since its inception, European brand Thomson is celebrated for its outstanding designs, technology and performance. Bringing its legacy of over 120 years, Thomson Audio started its operations in India in 2019 when Envent In Conversation In Worldwide acquired its brand license to market and sell its products in the country. Currently recuperating from the upsetting impact of Covid-19 lockdown, Thomson Audio has now set his goal to fortify its position in the India market. Rohini Walia, Chief Revenue Officer, Thomson Audio, shares more about the brand and its strategy, in an interaction with Ramesh Kumar Raja. Excerpts:
The world has come to a standstill, and so are at the moment and that is leading to a creating any revenue for ourselves. the electronics companies due to Covid-19 lot of consequential issues in finance At this critical situation, it has become lockdown. How is the business so far for and marketing. We cannot do anything important to plan ahead of time and deal Thomson Audio in India? The widespread about it, but hope for this phase to pass with the situation practically. From people outbreak of Coronavirus has left businesses soon without much damage and losses to to product line, we are working on all the around the world counting costs. Sectors anyone. available levers to fine tune our offerings and industries in India as well are now and ensure we are better prepared once grappling to sustain and counter the Companies are facing huge losses that may we come out of this bleak period. We also threatening impact of the pandemic on impact the inventories, budgets, finances for utilized this time frame to upgrade the the overall economy. the entire first quarter and the next few months’ skill set of our team members, so they can Fear of the virus spread and the progress seems extremely bleak. What’s your handle different responsibilities and do government’s lockdown is also having plan ahead to deal with the crisis? With the multi tasking. a devastating impact on all industries catastrophic effect on our business, we including the electronics sector. We had are expecting the topline to take a hit by What will be your priority to clear the stock a bad start of the calendar year 2020 approximately 25% in the financial year and sell the new arrivals amid the patchy when China was locked down and we 2020-21. Bottomline is even bigger worry extended lockdown that could be there weren’t getting the shipments and when since most of our expenses are as it is until the situation gets normal? Let’s count production got stabilized, the demand where the sale has gone to zero. We are still our blessings in these gloomy days. First tanked in India. supposed to honor EMIs, pay salaries, pay of all, our products typically don’t come Zero sale is hitting us the hardest rents of offices and warehouses but without with an expiry date and that means, we
38 | june 2020 MYMOBILE face to face
are under no such pressure to liquidate this category is growing at breakneck this, we insist our customers to register our them. Secondly, unlike mobile phones speed of 40-50% YoY and that gives each products on our portal. This will not only where new models keep trickling down brand to find out its niche and enter the assure them of genuity of the products, it due to increase in storage or CPU speed market. Secondly, audio industry is not also gets them a lot of additional benefits or screen size etc, we don’t face those a dominant play for any specific brand. ranging from free gifts and additional kinds of challenges and our product line Even the number one player don’t have months of warranty. stay stable over a shorter time span of 3-6 more than 15% market share, so it’s easy months. So, while this has thrown few to penetrate and find your space. What are your outreach and investment plans plans out of gear, we are comparatively at for India? It’s just a beginning in India. a much better position than a lot of our After sales service remains an issue for the There are miles to go before we can claim friends in the CE industry. majority of electronics companies. What is it a success. We have entered the market your approach to it? We believe that the with very limited SKUs & figuring out Online or offline - which medium yields consumer response and ask. Our target maximum revenue for Thomson Audio? “Fear of the audience in India is youth in the age How will you fine-tune these two this time virus spread and the group of 15 to 30 years. It’s very critical around? Majority of our business to understand their task, their choices was coming from online e-com government’s lockdown is having a and then fine tune the product range platforms, followed by B2B devastating impact on all industries accordingly. Conversation In corporate sale. Offline retail was including the electronics sector. We had Beyond India, we are also on the verge of opening and it targeting to expand to neighbouring was aligned to be open from a bad start of the calendar year 2020 countries like Sri Lanka, Nepal, 1st April but that got pushed by when China was locked down and we Bangladesh etc. and are looking couple of months now. weren’t getting the shipments and for partners to sell there. So considering the situation, we when production got stabilized, are trying to further strengthen our Please tell us something about R&D and e-com offering and also coming out the demand tanked innovation at Thomson? Any plan to expand with our own e-commerce ready portal – in India” your product portfolio? We have a R&D head www.thomsonaudio.in – so we can reach in India who has a team based out of Hong out to our consumers directly. after sales service has emerged as a key Kong which works directly with our factory differentiating factor in generating our in China as well as with Thomson HQ in As a brand, how’s Thomson Audio positioned audience trust. We understand this clearly France. It’s a constant evolution process itself in a hyper-competitive market like and hence there is a special focus on this. where we keep improvising to suit our India? Thomson is a European brand We have launched a unique “Doorstep consumer demand. with over 120 years of heritage. The Service” process where we pick the faulty brand is recognized globally for advanced units from your respective locations and The emergence of IoT has opened a technology, its R&D efforts and innovation. will deliver the replacement there itself. new avenue of growth for many tech It is celebrated for its outstanding designs You don’t need to look around or travel firms. Do you have any plan to leverage as much as its technology and powerful miles to find a service center and waste this trend? Smart devices which are performance. Bringing its legacy to India, time convincing him of fault and issues. always connected via Alexa or Siri etc are Thomson Audio started its operations in We handle it end-to-end for you from the another growth lever. Most of the audio India in 2019 when Envent Worldwide comfort of your homes. devices have mic, so they will act as input acquired the brand license of Thomson source to a lot of other devices like TV, Audio in India. In India our key audiences There is a parallel grey market in India refrigerators or even air conditioners etc. are youth in the age group of 15 to 35 thriving on counterfeit accessories and We have already launched BT speakers and hence, we have launched our “Youth devices. How do you deal with them and which are Google Home-enabled and you Machine” product range. what is your advice to the people to do away can connect with smartphones and take Well while I agree this market is with those fake products? While this is a instruction. We are developing a complete extremely competitive, it has few huge concern for higher ASP products range of “Smart Products” over next few advantages which gives even new brands to in consumer electronics industry, it’s not months. n make its presence felt. First and foremost, too big a headache for us. Still to counter [email protected]
www.mymobileindia.com june 2020 | 39 40 | june 2020 In Focus Spotlight L dynamics. along with it goes the challengespremiumgoneofficiallybrandhas and, and market 54,999. The value for money smartphone variant too having 8GB/256GB priced at Rs for the 8GB/128GB version. It has another 108MP rear camera, starting at Rs 49,999, a sport to famous 10, Mi smartphone flagship luxury premium its launched at the offline stores too. affecting the online and logistics supplies sinceMarch 23, 2020 till May 31, thus Orange zones due to Coronavirus outbreak Indian demography remains under Red or smartphones despite that majority of the makers were launching premium flagship To remain ahead of the curve, smartphone Big LeaptoaBiggerLeague To raise the bar in competition, Xiaomi Indian smartphone market. market. smartphone Indian in have we that competition the much too bothering be to seem doesn’t ockdown Xiaomi’s scenarios Xiaomi has put a heavy bet on a scenarios Xiaomihasputaheavy betona less than 30 to 40 per cent. In these grim and pay cuts across industries, anywhere economy. There have been huge job cuts The economies are in distressmarket soas doeswell asIndian in India dueor ratherto COVID-19.turmoil going on across the global Head-Industry Intelligence Group, CMR. made no compromises,” said Prabhu sharpRam, focus on camera specs. to theIn softwareshort, under it the hood,has and with a latest tech innovations: from the hardware segment,packing the Mi 10 with all the smartphones premium the into move OnePlus 8 and OnePlus 8 Pro. series, launched recently OnePlus with barrier and that puts it in Xiaomi,directtohave breached the 50K price competition and historicalmovebytheChinesebrand, But,there are some tough challenges no-holds-barred a made has “Xiaomi mistaken,notam I Iffirstthethis is giants namely Apple and Samsung. Samsung. and Apple namely giants between battle it’sa plus, 50K beyond flagship segment, but in the price segment a for required are which specifications and success here in India. receive much appreciation in terms twoyears ofago with MI MIX2 salesbut, did not Xiaomi did try its luck in premium in thatsegment segment before. If you remember, on any particular brand with no Youtrack and I recorddo not want to spend half a lakh differentiating factor when we go premium. market strategy,” Prabhu added. into the premium segment, in itsrejigged Mi10 debut today marks its first legitunfortunately move not favourable. All said, the avatar. The prevailing market conditionsconsumerswillaccept itsnewpremium are premium luxury flagship smartphone. “Mi 10 indeed offers the best in class major a also is connect brand The if is Xiaomi for test litmus big “The MY MOBILE
Spotlight
with support for 30W fast charging. The Mi 10 houses a 108MP camera with a 1/1.33-inch sensor along with OIS, the second camera is a 13MP ultra-wide camera with 123-degree FOV. The other cameras include a 2MP macro sensor and a 2MP depth sensor. The front camera of the device is 20MP and is placed in the punch-hole cutout.
Additionally, the company has also Focus In announced Mi Wireless charger at Rs 2,299, Mi Box 4K at Rs 3,499, and Mi True Wireless Earphones 2, Xiaomi’s first wireless earphones in the country. Earphones are priced at Rs 4,499. OnePlus over a period of time with its and 180Hz touch response rate. Xiaomi has always aspired to compete unique positioning in the mid premium The device is powered by an octa-core with OnePlus in premium segment of segment has raised bars to have a table Qualcomm Snapdragon 865 processor with above 30K but when the OnePlus itself value similar to the high end phones of Adreno 650 GPU and X55 modem. The has raised the prices of its smartphones Samsung or Apple, but it’s still far for smartphone packs a 4,780 mAh battery beyond 50K, it was quite natural for Mi branded phones to scale up quickly, considering that Xiaomi devices are still considered value for money and usually placed in affordable segments,” said Upasana Joshi, Associate Research Manager at IDC India. However this pricing of Mi 10 should be taken into consideration with additional cost of 5G specs, GST hikes, dollar fluctuations and Covid-19 impact, she added. The smartphone features a 6.67-inch Full HD+ 3D curved AMOLED display with a punch-hole on the top-left corner. The screen also supports a 90Hz refresh rate Xiaomi to follow the lead. OnePlus has been consistently strong in the premium segment since its arrival in India some six years ago whereas Xiaomi has always been, and seen as a budget friendly company. Xiaomi should not forget that the love and acceptance it enjoys here in India is primarily because of affordability factor and suddenly taking a steep turn might overturn the vehicle of growth, may not in that segment but, overall. It’s not only OnePlus which is there to compete in 50K but, there are Samsung, Huawei and Apple and these are trusted and well-established in the markets. n [email protected]
www.mymobileindia.com june 2020 | 41 face to face “Our primary goal is to deliver the best quality products” Incorporated in the year 2016, VingaJoy is a gadget accessory and consumer electronics brand that caters to the need of the customer with the latest innovations and cutting edge technology at competitive prices. The brand
In Conversation In offers products such as Bluetooth speakers and headphones, chargers, cables, car accessories, care products and much more. VingaJoy was launched with the aim of providing new innovations and latest technology at competitive rates and trendy styles to consumers of every sector, vertical and society. Vivek Singh Chauhan spoke to Lalit Arora, Co-founder, VingaJoy. Here’s the edited excerpt.
What motivated you to start this consumer the most reasonable price. We aim at company? The Indian market has always electronic venture? We were always inclined targeting the appropriate markets to sell been of paramount importance for us. towards innovative communication and gain the credibility of the audience. VingaJoy aims to serve the best range of through gadgets and their accessories. This has helped us to a great extent products to its consumers. Indian market Indian markets were largely importing in maintaining our brand presence in is always on the lookout for variety, style, accessories from China which were not the market in comparison to the other unique features besides looking for reliable and very durable. Besides, their consumer tech manufacturers. From day trendy products! We keep on doing a quality too was not up to the mark. Most 1, our prime motto has been to deliver lot of research, to fulfil the demand and importantly, having seen the growing unique and aesthetic accessories to our strategize to deliver the best-in-class. The demand for these gadgets, we made up consumers which last longer to leave a best part is, consumers are diversifying our mind to start our manufacturing right good impression amongst them. towards the emerging brands and they here in our own country. The primary goal are actively experimenting with our new is to deliver the best quality products at How important the Indian market is for the products. The feedback from their end was quite appreciating and encouraging. Also, markets are not area-specific in the country. Certain remote cities and towns have turned out to be favourable markets for us. The good number of distributors and a variety of products are the major contributors behind the diversity in Indian markets.
What were the challenges that you have
30 | june 2020 MYMOBILE face to face
faced during the establishment of the us in the future. tools, cloud-based storage of client data, brand? It’s not easy to establish the brand etc. are helping us to learn a lot about value. It is not just a matter of offering What encourages you to dedicatedly work different geographical sales number and a name or an attractive logo or a slogan. towards your brand? Our Customers’ client base. Social media is helping us It is one of the most challenging tasks. valuable feedback, their reviews and the in generating two-way communication Brands are created through a wide range Media’s appreciation towards our products between the customer and ourself. This of touchpoints; each time a customer are some of the points that motivate us will surely help us post lockdown, and interacts with a brand, it forms an for this dedication to work hard and offer definitely, the growth will be exponential association. Which means everybody in something unique every time we launch in the coming years. a company is affecting the brand. The a new product for our consumers. Our central aim of the brand building is thus customers are always supportive and they Offline or online, which medium generates to keep the message consistent across all love to experiment with our products. more revenue? Both the mediums have platforms, media and time. This demands Their appreciation posts on Instagram and their pros. With the support of Social that the brand be kept alive by seeking new Facebook act as a catalyst for us. As an media and Influencer based marketing, ways to express its message so it remains emerging brand in India, we are learning a online media nowadays act as an consistent. This means making consistent lot about the markets, customer behaviour, emerging platform and help us to boost and adapting necessary improvements distributorship, Governmental support, engagement in different parts In Conversation In across the board to remain on top of the etc. All these factors are equally important of the country. On the other trends. The major challenges were the for a company’s growth and we are working hand, offline marketing monopoly of competitors in the market. In hard to have a grip over the market and is equally important India, people don’t experiment with new have a stable base in the Indian market. in reaching remote brands easily. It takes time to gain trust areas. Online and acquire a stabilized market. But slowly How do you manage to cope up with the channels are a and gradually, we have managed to create market trends? Even if the business is a brand position in the market. already established in our industry, it is important to keep up with trends to show What are your future goals? Where do you our customers that we are flexible. If you see the company in the next 5 years? In the stick to a particular mindset feeling “our coming five years, we would love to see the method works it gives the impression company acquiring the Pan-India market that you’re not willing to change to suit and imports with neighbouring nations like the current circumstances. Trying out Sri Lanka, Myanmar and Thailand. Right a new trend shows you’re willing and now, the main focus is to build a good able to take chances. And yes, coping great platform for Indian market. Considering the hectic up with marketing trends is the most receiving customer’s lifestyle of today’s youth, the objective challenging task. Continuous research reviews. It greatly helps in two-way is to help the Indian consumer stay fit. and development, customer surveys and communication which eventually helps We are, therefore, exploring innovative their feedback help us to a great deal in us in gaining the brand credibility and products to help them keep fit. We’re keeping ourselves up to date with the consumer tractions. Our products can be working on developing and designing ongoing trends. used by people of all age groups. So, offline products like smartwatches, fitness and online, both modes are equally crucial trackers, and VR/AR headsets. Also, we How much growth the company is expecting for us. Also, the geographical location are thinking of sustenance, not only about this year? We achieve 20 per cent growth plays a major role in the type of marketing the manufacturing unit but also for the every year. We have about 100 employees + tactics. The remote cities and locations marketing and sales units. This pandemic approximately 600 in our factories. As per give us a healthy business without any has taught us that nothing is permanent. the current situation where the economy is social media interaction. India is not fully We are updating ourselves accordingly. facing a slowdown but we are working very equipped with an Internet presence in Shifting our focus on digital platforms and hard to achieve the growth target. Due to every location. Therefore, we rely equally creating an engaging customer base on the pandemic lockdown, we have shifted on both platforms to gain a stable client social networking sites is our current focus our focus to grow digitally. Learning new base. n which, we strongly believe, will surely help aspects of social media, digital marketing [email protected]
www.mymobileindia.com decembjuneer 20202019 | 4361 Market insight India Defies Global Gloom To See Growth in Smartphone Market India smartphone market posts 1.5% YoY growth in 1Q20 with 32.5 million Trendz units shipped, reports IDC
mid global obscurity, the the first quarter, clubbed with the Covid-19 at US$171. The sub-US$200 segment smartphone market in India impact from mid-March 2020 onwards as continued to dominate, accounting for saw a relatively flat opening the nationwide lockdown was announced, 76.2% of the market. The mid-range quarter with year-over-year it added. segment of US$200<300 grew 87.4% A(YoY) growth of 1.5% to 32.5 million “The online channel grew by 9.0% YoY with its share doubling to 18.2% in units in 1Q20, as per a recent report by in 1Q20 due to multiple new launches, 1Q20, mainly due to the Samsung International Data Corporation. Despite attractive discounts, cashback offers, and Galaxy A51, Vivo S1 pro/S1, and Redmi that India was the only country amongst affordability schemes registering a share of Note 8 Pro. The mid-premium segment the top 3 to see any growth, as both 43.1%. On the other hand, offline channel of US$300<500 with a share of 3.8% China and USA markets declined YoY by shipments declined by 3.5% YoY, owing declined YoY by (-33.8%); Samsung (-20.3%) and (-16.0%) respectively in to fewer consumer offers, fewer retail shipments still witnessed multifold 1Q20, the IDC report said. Inventories walk-ins, and a more aggressive portfolio growth with its newly-launched Galaxy remained high throughout the distribution available on e-tailer platforms across A71, Galaxy S10 Lite, and Galaxy Note channels due to seasonally low demand in leading brands,” says Upasana Joshi, 10 Lite, followed by the Realme X2 Pro/ Associate Research Manager, Client X50 Pro and OnePlus 7T. In the premium Devices, IDC India. (US$500+) segment, Apple continued to With a 5.5% YoY dominate with a market share of 62.7%, growth, the ASP for followed by Samsung and OnePlus. The the smartphone US$700<1000 segment registered a high market stood growth as well, as shipments doubled YoY, with the iPhone 11 accounting for 68% of shipments in this price segment. The feature phone segment, which
44 | june 2020 MYMOBILE million in 1Q20. The Redmi YoY,registering total shipments of 10.1 Xiaomi shipments grew by a modest 3.4% Highlights Top 5 Smartphone Vendor vivo. 18.3%, followed closely by Samsung and consecutive quarter with a market shareoverall of mobile phone market fornoted.theXiaomicontinued in lead to the second of 22.8 million units in 1Q20, the study to decline YoY by (-29.4%) with shipments mobile phone market in India, continued stillaccounted for 41.2% of the overall were the highest shipped models. But low The newly-launched Galaxy A51 and M31 years, declining by (-28.4%) YoY in 1Q20. its lowestevershipmentsinthe pastfive marketing activities. in investments heavy and corrections, pricetimely schemes,partnerchannel 29.8% share in 1Q20, owing to attractive channelfor two straight quarters with a Further, Vivo continued to lead the offline its affordable Y series and S1/Pro series. YoY growth of 63.3% in 1Q20, fueled by 20.1% share in 1Q20. the second slot in the offline channel45.8%alsoofandsurpassed withOppofor in the online channel with a market share share. Xiaomi maintained its dominance model nationally, accounting for 22.3% 8 Pro/8A series was the highest shipped www.mymobileindia.com Samsung at the third position registered wasVivo in second place with strong India Top 5 Smartphone Companies, 1Q20 Unit Market Share N ote 8/8/ N ote for the next few quarters. IDC expects IDC quarters. few next the for slower-than-expected consumer demand with potential supply chain disruptionsthe Indian mobileand phone market in 2020, “Covid-19 will have a mentions, India,substantial IDC IPDS, & Devices impact on N India Forecast aay S20/ Galaxy segment.However, thenewly-launched from the low-end segment to the mid/highdropped significantly too, indicatingsub- the in shipments a shift price, leading to low retail shipments. Its M31 and M30s were at a slightly higher Online-exclusivemodels like the Galaxy for older models from previous quarters. inventory channel high to led series A Galaxy offline-exclusive the for traction of better-priced models by competitors. middling demand owing to the availability newly launched F15 and Reno 3 Pro had account for a majorityto continued series ofA affordable itsThe shipments. The 1Q20, but with a YoY growth of 41.0%. device, X50 Pro, in India. also became the first brand to launch a 5G for more than 70% of shipments. Realme C3,were6 the top models, accounting C2/ 5s, 5i, Realme The segments. price multifold with several new launchesposition in across1Q20, as its shipments grew demand in its opening quarter. avkendar Singh, Research Director, Client slipped to the fifth positionfifthin the slippedto Oppo Realme surpassed Oppo for the fourth U ltra series had modest modest had series ltra U S$200 segment segment S$200 Source: IDC 2020 IDC Market Market resume Q3 onwards.” assumption that normalcy will gradually important second half of year, under the all- the in ground lost the for up make delivery initiatives in key cities and try to supporting offline channelsinvestments, marketing withtheir at relook hyperlocal must brands times, challenging these marketing and promotional activities. In the festive quarter of 4Q20; within consumeramplified demand is expected around half, rolling over to 2021 as well. Athe revival year will gradually shift to the second The pent-up demand from the first half of a the India mobile phone market to follow U over to 2021 aswell” to thesecond half, rolling the year willgradually shift demand from thefirsthalf of 3Q20 onwards. Thepent-up recovery U-shaped from phone market to follow a expects theIndiamobile next few quarters.IDC consumer demandfor the and slower-than-expected supply chaindisruptions in 2020, withpotential Indian mobilephonemarket substantial onthe impact “Covid-19 willhave a -shaped recovery from 3Q20 onwards. Research Director, ClientDevices –NavkendarSingh, [email protected] insight & IPDS,IDCIndia n
june 2020 |
45 Trendz by Invitation
App Bot Frauds and Ways To Protect From Them By Shubham Jha
rowth in mobile gaming is game and that might otherwise have been games. exploding, more so than ever spent on in-app purchases. The biggest challenge for many gaming since the outbreak of the Bots are especially damaging to mobile apps is knowing how to distinguish bots Covid-19. In fact, new data apps because they negatively impact the from real users. But many bots are designed Guest Column Guest Gfrom App Annie suggests that install for social experience, taking the fun out of to simulate human behavior, so this is mobile game downloads went up 20% in competing. The survey also found that: easier said than done. The clue is to look Q1 2020. Nowhere is gaming growth more • 31% of respondents say they always play into the data points that bots can’t fake - apparent than in India: a recent Nasscom against a bot for example, how users scroll on a screen, report showed that among all emerging • 63% say that bots are negatively battery status, light sensor and even how markets, India is the largest in terms of impacting the game experience, its much pressure humans use to tap. Real downloads with over 2.8 billion game community and economy users will scroll in an irregular pattern which downloads in the first half of 2018. But • 39% of respondents think that bots ruin is almost impossible to simulate, compared this growth has seen a corresponding rise the game for everyone else. to the “perfect” motions done by a bot. in in-app bot fraud. Dissatisfied users can also go on For accurate bot detection, machine Cheaters use bots -- machines that to damage a game’s business model learning can be used to compare these real perform repetitive tasks in an app or fundamentally by causing a game to lose behavioral patterns with a bot’s behavior. website -- to automate gameplay, giving its most valuable users, leading gaming While this is a huge undertaking for a them an unfair advantage over real players. apps to risk revenue and even reputational company to replicate in-house, award- Googling the words “bot for mobile games” damage. winning Israeli startup Unbotify offers a yields upwards of 79.5 million results. N3TWORK, a premier games, media bespoke solution that is compliant with all But how many mobile gamers are really and technology company, noticed early on privacy regulations. It leverages anonymized using bots to play games for them? Adjust how bots were being used by millions of sensor data directly from the smartphone, commissioned a consumer research survey people from around the world in order to including the device’s accelerometer, light with 500 mobile gamers from the US that cheat to win, and also to profit. Because the sensor, touch events, and battery status, to finds 41% of respondents admitted to scope and complexity of cheating with bots identify bots from legitimate users. From using a bot to win. The gamers surveyed is constantly evolving, N3TWORK needed there, gaming apps can go on to issue spent an average $65 on a bot, and 12% to rely on more than good game design to warnings or weed out the accounts using of Gen Z paid over $200 for a bot. That’s stop cheaters and sought additional support bots, and prevent more from entering the money that’s being diverted away from a to help identify and eliminate bot use in its app. While the aim of many apps is to stem monetary losses from bots, the damage they can have on a game’s reputation is far more damaging. At a time when gaming companies are eager to build brand image, guaranteeing a bot-free experience will be key to building player satisfaction. n The author is Sales Manager India at Adjust.
70 | April 2020 MYMOBILE in focus Lockdown Sees Spurt in Cybercrimes Kerala records highest number of attacks, followed by Punjab and Tamil Nadu, finds a study.
hile the sudden were phishing attacks with outbreak and spread sophisticated campaigns of Covid-19 has led to that could easily snare even a continuing lockdown the most educated users. Spotlight Win India, the situation has exposed the These attacks were aimed netizens to cybercrimes in the country, at heightening users’ fears with Kerala recording the highest number and creating a sense of of cyberattacks during this period, finds a urgency to take action. study by IT security solutions provider K7 K7 Labs noticed phishing Computing. The report analyses various attacks where scamsters cyberattacks within India during the posed as representatives pandemic and reveals that threat actors of the United States targeted the state with Covid-19 themed Department of the attacks aimed at exploiting user trust. Treasury, the World Health The sudden surge in the frequency of Organization (WHO), and attacks witnessed from February 2020 to the Centres for Disease mid-April 2020 indicates that scamsters Control and Prevention across the world were exploiting the (CDC). Users were widespread panic around coronavirus at encouraged to visit links both the individual and corporate level. that would automatically These attacks aimed to compromise download malware on the computers and mobile devices to gain host computer such as access to users’ confidential data, banking the Agent Tesla keylogger details, and cryptocurrency accounts. The or Lokibot information- key threats seen during this period ranged stealing malware, infamous banking fear to their advantage and scam users from phishing attacks to rogue apps Trojans such as Trickbot or Zeus Sphinx, into downloading malicious software disguised as Covid-19 information apps and even disastrous ransomware. and divulging sensitive information like that targeted users’ sensitive data. Other attacks included infected Covid-19 banking codes. The need to be cyber Phishing attacks were noticed more in Android apps like CoronaSafetyMask that cautious has never been greater. This is Tier II and Tier III cities, while the metros scam users with promises of masks for more so in the case of corporates who have fared better. Smaller cities saw over 250 an upfront payment; the spyware app adopted a work from home policy hurriedly attacks being blocked per 10,000 users. Project Spy; and seemingly genuine apps without adequate cyber hygiene. We have Users from Ghaziabad and Lucknow seem that are infected with dangerous malware seen an increase in attacks on enterprises to have faced almost 6 and 4 times the like banking Trojans such as Ginp, Anubis and SME employees as well.” number of attacks as Bengaluru users. In and Cerberus. Experts at K7 Labs forecast that the Kerala, regions like Kottayam, Kannur, J Kesavardhanan¸ Founder and CEO number of Covid-themed attacks will Kollam and Kochi saw the highest hits of K7 Computing, said, “Covid-19 has continue to increase till normalcy returns. with 462, 374, 236 and 147 attacks created an ideal situation for various Social engineering attacks targeted at respectively, while the state as a whole saw threat actors to target individuals and winning users’ trust will gain momentum. around 2,000 attacks during the period – enterprises alike. The panic caused by Healthcare institutions, well-known the highest thus far in the country. This the stringent lockdown measures and government offices, and international was followed by Punjab with 207 attacks rapid spread of this virus has left many organisations will continue to be a prime and Tamil Nadu at 184 attacks. people looking for more information on target throughout the pandemic. n A majority of the recorded attacks the situation. Threat actors exploit this [email protected]
www.mymobileindia.com june 2020 | 47 Feature
Audio Trends That Are Set To Rule Trendz
hether the time is joyous or A rise in demand for voice-command Various leading audio firms such as not, music is our constant enabled devices: By now, we all are Bose, Sony, Zoook, Blaupunkt, JBL, Wcompanion. Therefore, familiar with devices such as Amazon Boat and more have a wide range of people across the world applauded Echo, Google Home etc. Not only wireless Bluetooth speakers. Brands Italians for finding strength and a sense music, but users of these gadgets can such as Zoook and Boat have gained of community while singing for each also listen to the latest news, find new extreme popularity for offering premium other from their balconies. Music binds food recipes, listen to stories, and can devices in the budget-friendly price us, motivates us and keeps us going. even talk to them for a bit. The smooth range. Thanks to many innovations in the audio and contactless functioning of these Immersive audio and related devices: industry, today, we have many options devices is winning the hearts of people Nothing can beat the experience of to connect with the world of songs who are trying to balance home chores listening to music alone. And if it’s and even contribute a bit. Depending and office works with their favourite done with help from wireless earphones upon the circumstances, we embrace music playing in the background. Home or headphones, the whole experience different modes for the purpose. With chefs are making most of these devices of streaming music is elevated to us spending more time indoors due to by installing them in their kitchens to another level. Immersive music such the outbreak of Covid-19, some of the take cooking instructions for a recipe. as trance, religious melodies, spiritual Moreover, voice command has become chants, and even ASMR technique a dominant function, and people are audios are gaining popularity. Such availing it in all the devices they can – music enables listeners beat anxiety mobile phones, TV/Content streaming triggered by the quarantine phase. Yet devices and OTT platforms, cars and again, brands such as Zoook and others more. are experiencing a rise in demand for Wireless gadgets: Bluetooth speakers Bluetooth-enabled earphones and have been rocking the audio industry headphones. for quite some time. Additional bass, DIY music composing devices and apps: echo, treble, attached microphones Thanks to many Bluetooth speakers with etc. are replacing traditional party karaoke as well as recording functions, equipments. Who knew that wireless we can sing our favourite songs and Bluetooth speakers could become a save them too. For instance, the saving grace during the testing times majority of Bluetooth speakers by Bose, such as Covid-19? Available in all Zoook, Sony and others offer these kinds of shapes and sizes, Bluetooth functions for users to record their speakers aren’t merely party material songs. Also, many mobile apps allow but constitute a more flexible device users to upload songs and adjust the category. One can plug it in any corner tone, pitch, etc. of the song to give it a music consumption trends and demand of the home and play suitable music. professional touch. The lockdown phase for related devices have swelled. Since Sitting in the balcony with some breezy is allowing many talented singers to it takes 66 days for any new habit to music in the background or performing compose their music and also share it become automatic, we expect these morning or evening prayers, users are with online audience that is receptive trends to tag along and become more embracing Bluetooth speakers for more to fresh and original content now more robust post the lockdown phase. Some of their personal experience rather than than ever. n of these trends are: saving it only for parties. [email protected]
48 | june 2020 MYMOBILE Apptastic TWellness An ideal platform to help you achieve health and fitness goals at home
echnogym, the world’s leading exclusive in-app features in such a short Other distinctive features include content-driven wellness period of time. monthly training programs with 2/3 Review Tcompany and official fitness sessions per week goal specified with or partner of the Olympics since the last Getting Started without equipment declined in different 7 editions including Tokyo 2020, TWellness application is by far one of levels, keep track of outdoor activities has launched TWellness application the most user-friendly fitness platforms. with GPS functionality, synchronize data encouraging people to train at home. To track physical activities like number from lifestyle apps and devices for better With gyms and fitness studios shuttered of steps, floors etc., the app asks for a results. due to Covid-19, people are struggling simple email/phone, vital registration to cope up with their fitness regime. and access to GPS in the beginning. Vital Conclusion TWellness app allows its users access registration includes details like age, The application is an ideal platform to specialized sessions conducted by gender, weight, height to name a few to help you achieve health and fitness master trainers of Technogym across the which allows TWellness to recommend goals at home. With distinctive and globe to avoid risk of prolonged inactivity. training solution suited as per the easy to navigate features, it is designed Whether your goal is athletic preparation requirement. You can also synchronize in a way to allow people of all generations or the simple pleasure of staying fit, with with other wellness or lifestyle apps you with or without digital knowledge to Technogym’s multiple options you can follow which will allow TWellness to attain maximum benefits.U nlike train in the peace and quiet of your own provide customized training solution. other newly-launched apps, TWellness home making it an ideal platform for doesn’t charge anything in exchange users with multiple training solutions Distinctive Features of fitness sessions provided by leading ranging from Easy, Medium and Pro. Users tend to avoid paid-services due professionals. With workout regimes to a number of reasons like, results, of different intensities, from easy, Downloading the app reliability, satisfaction, etc. Unlike other medium to pro and special body The application can be downloaded e-fitness platform, TWellness requires sculpting sessions, you can train in on Android, iOS and other operating zero subscriptions or in app purchases. the quiet of your home during these systems free of cost and without any in- challenging times, with or app purchases. The application has got without tools. n people interested with its [email protected]
www.mymobileindia.com june 2020 | 49 50 | june 2020 Trendz Market T Mobile advertising has risen over the past sectors. certain in spends media sluggish the overall slowdown of the economyIPL droveled tomuch of the advertising activity, digital advertising, findsastudy.digital advertising, travel keepdrivingupthegrowthof like FMCG,e-commerce,auto,and sector,advertising keysectors certain continues todominatetheIndian Even astraditionaladvertising General increased by 7% over 2018. when compared to overall ad spends gaining tractioninIndiagrowingby25%, which or comparison to countries like China (68%) total advertising expenditures in India, in advertising sector. countries on the relative size of the digital it stillrankslowwhencomparedtoother base has a huge headroom for growth as world’stheinternetuserlargest of one by Advertising in India Report 2019 executed building, and b) cost effectiveness. in customer acquisition as well as brand on account of – a) effectiveness of digital the industry is likely to see a sharp growthdue to Covid-19 related sectors presentlywitnessatemporarydip economic slowdown, expanded to Rs 70,568 Cr. 25% Growth 25% Digital Advertising Sector Records USA (54%). N The report suggests that while the the while that suggests report The N Digital advertising accounts for 21% of Digital IAMAI’s the of findings The ielsen Media – suggest that India with onetheless, digital ad spends are fast E lections, Cricket World Cup and overall advertisement market to reach Rs 14,819 Cr, as the 2018-19 over grew market heIndian digital advertising
insight E ven while the certain key sectors like toFMCG, dominate thee-commerce, Indian advertising sector, spends across formats. ad digital total ofthe 90% awhopping of few years to achieve a projected allocation budgets to digitaladvertising. of their total advertisement allocating a higher proportion (33%) are thekey sectors (32%) and telecommunications e-commerce (40%), travel spends on digital; BFSI (46%), terms of the proportion of ad sector’s total ad spends. In it constitutes only 17% of the maximum digitalspending, Even while FMCG has the Even as traditional advertising continues advertising sector. digital the of growth the on hinges India the vision of affordable digital servicesTherefore, revenues.for advertisement on consumeareoffered free, relying solely services as many of the digital services majorwe source of revenue for most digital India stated that digital advertising is the are served on-target. 25-44 years, only 65% of the impressionsConversely, when reaching out to Females impressions are served accuratelytargeted to Males 18-44 years, 87% on-target.of the N from (DAR) Ratings Ad Digital using performance of digital campaigns measured set of audiences are being reached or not. becomes crucial to understand if the right budgets to digital advertising. advertisement total their of proportion (33%) are the key telecommunications sectorsand (32%) travel allocating a higher digital; BFSI (46%), e-commerce (40%), In terms of the proportion of ad spendsonly 17%ofthesector’s totaladspends. on maximum digital spending, it constitutes of digital advertising. auto, and travel keep driving up the growth ielsen Media indicates that for campaigns The Internet and Mobile Association of reach on-target of meta-analysis A As the spending on digital increases, it Interestingly, even while FMCG has the n [email protected] Consumer insight Music Streaming Platforms Reign Supreme as the Most Used Apps by Urban Indians amid Lockdown Even though music apps are the most used apps by people in the lockdown, frequency of using news apps is the highest, with 81% urban Indians Trendz claiming to use these apps on a daily basis, as opposed to 66% using OTT and music apps daily.
round half of urban Indians Some of the most used apps during the lockdown by the different age groups (49%) claim to be using music apps regularly amidst the lockdown, shows a recent Asurvey by YouGov, an internet-based market research and data analytics firm. Almost as many are using video calling apps (46%), news and online gaming apps (45% each) on a regular basis while staying at home. Many are indulging with OTT apps (41%), Source : YouGov (April 5th - 8th, 2020) health and fitness (29%), cooking (28%) and education apps (27%). Some are YouGov data shows a large majority of the future is highest for music (27%), online engaging with reading apps (19%), but very app-users are currently using free versions of gaming (24%), fitness (23%) and news apps few are using dating apps (6%) amidst the almost all the apps, except for OTT platforms (22%), and is the least for reading (10%) pandemic. (for which 70% have paid subscriptions). and dating apps (4%). Among the different age groups, Gen Z Among the listed apps, cooking (89%), When asked about the possible reasons respondents are more likely to indulge with online gaming (88%), video calling (87%), that would make them switch to a paid gaming and music apps (55% each) as news (85%) and fitness (81%) are some of version in future, economical subscription compared to the other age groups, while Gen the top apps with a higher number of free rates with more accessibility (45%), access X respondents are most likely to frequent subscribers than paid ones. Apart from OTT to more variety of content and ad-free news apps (55%) and cooking apps (35%). apps, a considerable number of people experience (42% each) emerged as some On the other hand, a higher percentage of are paid subscribers of education (37%), of the top reasons for wanting to do so. millennials are engaging with OTT apps reading and dating apps (30% each). Some would pay for an app if it gave access (45%) and health and fitness apps (32%), Although the majority are using free to premium content (39%) or facilitated as compared to the rest of the age groups. subscriptions of most of the apps, 42% greater customization (25%). There are some noticeable differences of these users are willing to turn to paid Deepa Bhatia, General Manager, YouGov among the different city tiers as well. Usage subscribers in the future, 32% are unwilling India, said, “As residents stay at home and of video calling, OTT and cooking apps is and 26% are unsure of their decision. practice social distancing, they are fulfilling much higher in tier-1 cities than the rest, Among those who have shown interest a lot of their needs digitally. The data shows however consumption of music apps peaks in becoming paid users, likeliness to pay in that while urban Indians are engaging with in tier-2 cities. Comparatively, usage of all various applications, the numbers of paid these apps is much lower in tier-3 cities when subscribers for most of these still remains compared to metros and bigger cities. low. In order to convert them into paid- Even though music apps are the most users, app-providers need to understand used apps by people in the lockdown, consumers’ changing requirements amidst frequency of using news apps is the highest, the pandemic and must entice them with with 81% urban Indians claiming to use offerings that are functional as well as these apps on a daily basis, as opposed to economical.” n 66% using OTT and music apps daily. [email protected]
www.mymobileindia.com june 2020 | 51 Feature Adversities of Nationwide lock- down on Smartphone Industry
Insight By Pahi Mehra
he nationwide lockdown due production scenario in smartphone to the coronavirus has affected companies will put India four years Industry Insight Tbusiness of all smartphone back from its current share in global The coronavirus pandemic continues to manufacturers in the country as they had production, which has risen massively be a growing threat not only in India, but to suspend the operations completely. in recent years, owing to government’s across the world, it has deprived us of Shutting down of smartphone Make in India initiative. our regular everyday routine, leading us manufacturing plants has given some Some media reports also suggest to stay at home, trying to cope with this tough times to brands like Vivo, Oppo, that India’s share jumped to 16 per unprecedented situation. Xiaomi and more. cent in 2019 from 9 per cent in 2016, With mobile phones falling outside Last year, India, has seen some all thanks to handset makers moving the definition of essential products, massive gains in the global smartphone production out of China, along with everything from manufacturing to sales production due to the US-China trade financial incentives by the Indian and distribution has been at a standstill war, but it seems like, all could be lost government. for over a month now. But with lockdown that is to the coronavirus. According All of this could be lost in 2020! conditions across much of India now to some market research reports, the If India’s share return to 2016 levels. somewhat eased, some parts of our lives estimated loss due to the present Export losses could be covered by can begin to get back on track. spare capacity, but whether local Smartphone manufacturers like Indian demand will make up Vivo, Oppo and Xiaomi, has now mutely the difference is unlikely. started their operations in Noida factories, and looking to get back on track as soon as possible. The last couple of months has been bad for nearly all kinds of business, and the next quarter reports are expected to show an unprecedented result of the smartphone industry. Companies and analysts are predicting that the second half of this year will be better in terms of sales figures. Some are already seeing things going back to normal, with manufacturing units resuming work and sales on online portals. However, still, several questions remain the same. When MyMobile asked the smartphone brand, Tecno, a subsidiary of Transsion Holdings, about how the company is holding up with the lockdown situation it said, “Tecno India as a brand has prioritized the safety and well-being of our consumers, employees, partner
52 | june 2020 MYMOBILE Feature
network and the communities that we is also moving back towards some operate in.” semblance of normality and its The spokesperson added, “We smartphone factories are ramping up are closely monitoring the on ground production aggressively. Giving India developments on a daily basis, and are some tough competition. working with multiple stakeholders at
the national and local levels, to ensure a Companies losing Insight healthy ecosystem to operate in, as the confidence in China lockdown hopefully continues to ease There is no doubt that the lockdown will out.” affect the business and revenue around Other companies like Realme, has the world. But, still, there are chances been particularly affected. The company that more companies will invest in India launched its new Narzo series during the What perhaps works in the favor as most of them are planning to shift lockdown with planned online of all smartphone companies in the their operations from China to the other sales. Madhav Sheth, Realme Vice country that, they are not alone in facing parts of the world. President and Realme India CEO in the wrath of the pandemic. The entire This whole situation has given the a statement reported by media said, smartphone industry is in flux. industry to think about having backup “Smartphones have now become a options, and it gives India a sure necessity, so the overall number of Consumer Interest shot chance to emerge as a leading smartphone sales in India in 2020 Amid Lockdown, the consumer interest manufacturing hub after China. should not be influenced much. The and spending capacity was at test, and It’s not only the coronavirus that has lockdown at most will delay consumers’ some market research shows that the affected the confidence of companies in purchasing but won’t stop it.” interest and capacity both have massively China, the US-China trade war has also The company is extremely optimistic increased in the country. provoked global brands and companies that the demand of smartphone will only According to a market research to think about shifting their factories be impacted initially, but will soon go from Counterpoint, amid lockdown the from China. back to normal, in less than a quarter. smartphone market grew to 4 per cent in And we can also expect that purchasing Q1 2020. A total of 31 million units were What’s Next behaviors would be shifted from higher, shipped in first quarter. In comparison, The unprecedented times are in front premium price segments to more budget- India smartphone market grew 7 per cent of us, there is no saying whether this friendly segments. from Q4 2019. all will be over next month, or we must Another very prominent smartphone Because smartphone is the only way learn to live with it for some time. The brand in India, Xiaomi, is also finding people are connected around the world, smartphone industry is obviously gearing ways to stay open for business in the that is why the consumer demand is up to be back on track as there has been country amid the coronavirus outbreak. at peak specially now, which gives the enough losses. The Beijing-based company launched companies opportunity to come out with Once the lockdown lifts completely, a “Delivery on Call” service, during the more affordable devices in the country the actual figures and actions will come lockdown, which allowed shoppers to to make a difference in their sales into force. With the persist lockdown in call up their closest Mi Home store and afterwards. the country, the opening of the economy order a smartphone for home delivery. However, with social distancing will also take its own sweet time, These efforts came just sometime before norms, factories running at lower smartphone makers will have no option the company launched its premium capacities, restricted deliveries, the but to write off Q2 2020 from their segment smartphone, Mi 10. This consumer demand will have a larger list — a big blow amid supply-demand handset is crucial because it comes impact on smartphone sales initially, as uncertainty that may last for several with a higher price tag than its other people will focus on saving and therefore months, usurping the all-important affordable devices, placing the Chinese limit discretionary purchases. festival season. manufacturer in the premium arena But the sales are expected to grow in But as the winter always turn into alongside Shenzhen-based OnePlus and the second half of the year for sure! spring, it will all be over one day! n Apple’s iPhones. Meanwhile, the China’s economy [email protected]
www.mymobileindia.com june 2020 | 53 Market insight Global Smartphone Market Sinks To New Low Trendz While Xiaomi (7% YoY), and Realme (157% YoY) were the only major brands to achieve growth, Apple remained resilient even during the Covid-19 as iPhone shipments declined only 5% YoY Q1 2020, says a report.
it hard by coronavirus Talking about the impact of Covid-19 in consumer spending patterns.” outbreak, the global on smartphone demand, Tarun Pathak, “Online channels are likely to be smartphone market Associate Director at Counterpoint preferred and there will likely be shifts witnessed its fastest ever Research, noted, “From the consumer in the price band distribution with some Hdecline, down 13% YoY in Q1 2020, standpoint, unless replacing a broken consumers opting for a cheaper device, according to a recent report by Counterpoint phone, smartphones are mostly a which could lead to a decrease in overall Research. This is the first time since Q1 discretionary purchase. Consumers, under ASPs. OEMs will have to embrace a 2014 that the smartphone market has these uncertain times, are likely to withhold more omnichannel strategy. Retailers fallen below 300mn units in a quarter. making many significant discretionary will also have to find ways to reach their The Covid-19 pandemic has disrupted purchases. This means the replacement consumers digitally. This could increase the signs of any recovery that the market cycles are likely to become longer. the adoption of O2O (online to offline) started showing in Q4 2019. Lockdowns in most parts of the world will channels and hyper-local delivery services The first quarter decline was mainly be lifted in a staggered way, which will in smartphones. However, users staying at driven by a 27% YoY shipment decline mean it could take time before the retail home are engaging on their smartphone in China, the initial epicenter of the activity completely resumes. Even after the more than ever. This provides opportunities pandemic. Some of the decline was offset lockdown ends, there will likely be changes for services like mobile gaming and OTT by sales shifting to online channels. Overall, the market share of China in the global Exhibit: Smartphone Shipment Market Share Q1 2019 and Q1 2020 smartphone market in Q1 2020 reduced to 22% from 26% a year ago. The disruption in China also impacted the supply side of handsets and components for some OEMs, which in turn, affected global shipments. In the long run, this could lead to OEMs diversifying their supply chain across regions. This could be a silver lining for countries like India and Vietnam. By the end of the quarter, as Covid-19 started to spread to other regions, and lockdowns of varying severity were imposed, the pendulum of disruption started to swing from supply to demand. Source: Counterpoint
54 | june 2020 MYMOBILE OEMs affected more than others. and price bands they operate in with some OEMs will depend on the markets, channels, quarter.second the in the on impact The the smartphone market is likely to be worse lockdown in the last week of March. for both these brands, implemented a severe because, India, which is the largest market partly is This YoY). (157% Realme and during the quarter, except Xioami (7% YoY) the pandemic, all the major OEMs declined more by the pandemic. As expected, due to offline distribution, are likely to be affected to continue, as smaller brands, with a higher in Q1 2019. The consolidation trend is likely 10 brands has increased to 83%, from 80% second half of 2020.” is likelytohelprateofrecoveryduringthe 5G 2019. Q4 in 1% to compared 2020, Q1 in 8% to increased smartphones 5G cheaper 5G-capable chipsets. The share of be complemented by SoC players launching the sub$300priceband.Thisislikelyto in devices launching Realme and Xiaomi Oppo,Vivo, by OEMsincludingSamsung, to normal, the 5G sales will be further driven remains as expected. As the situation returns led byHuawei,thegrowthof5GinChina in marketslikeSpainandIndia.However, postponed being auctions with countries, some in 5G of plans implementation the disrupted has “Covid-19 said, Research, Mishra, ResearchAnalystatCounterpoint Varun countries. some in rollouts 5G of with higher ARPUs,” said Pathak. being able to upsell to larger data packages operators to lead likely will This services. Market Exposure Demand • www.mymobileindia.com The ongoing effect of the pandemic on The ongoingeffectofthepandemicon The combinedmarketshareofthetop pace the impacted also has Covid-19 are in a better position than brands like with a larger share in China, like Huawei, also takelonger. Goingforward,brands recovery in some of these markets could the pandemic, the of severity the on markets are under lockdown. Depending recovering, whilethemanyothermajor Side: The China market is
Sales Channel
Supply • smartphones” local delivery services in channels andhyper- of O2O(online to offline) could increase the adoption consumers digitally. This find ways to reach their Retailers willalsohave to omnichannel strategy. have to embrace amore in overall ASPs. OEMswill could leadto adecrease for a cheaper device, which some consumers opting price banddistribution with inthe will likely beshifts to bepreferred andthere “Online channelsare likely The brands with higher online presence markets remain under lockdown. Samsung, for which almost all its major closed. many othermanufacturingcentersare but recovers, manufacturing China’s as reversed, be quarter,will trend the most, for example, Lenovo. In the second the exposed were China of areas hit components andfactoriesintheworst Counterpoint Research Side: Associate Director, In Q1 –Tarun Pathak, 2020, OEMs with
Market Market Key Takeaways Price Band Exposure Compared • Xiaomi • Apple • Huawei • Samsung • Thepremiumsegmentisleastlikelyto • Theentry • markets. market partially offset declines in other performance intheIndiansmartphone strong A quarter. the during YoY) (10% less declined Vivo 2018. Q1 since (30%) share market ever smartphone market reaching its highest India the lead to continued OEM The mild. was countries Asian and European the sameperiod.Theimpactonsome iPhone revenues were down 7% YoY for quarter. The the YoYduring 5% only Covid-19 as iPhone shipments declined now in China. smartphone shipmentsforHuaweiare the of half Over quarter. the during YoY17% declined OEM quarter. The the during again Apple surpassed and the segment are likely to rebound. in sales the normal, new the to adjust would consumers the As meltdown. economic the by affected directly be decline in Q2 2020. quarter and is expected to see a steeper The OEM declined 18% YoY during the shipments. smartphone global the of one-fifth capturing quarter the during to drive volumes. tendency. The mid segment will continue labour sector and higher offline purchase unorganized the in income people’s the on impact by driven economies, emerging the in especially most, the shifting to online. is demand offline Some ones. offline are likelytoremainmoreimmunethan remained grew continued n level led 7% to the segment resilient [email protected] other YoY smartphone insight its during major push even is likely tohit the during in quarter. OEMs, market China the
june 2020 |
55 Trendz 56 | j une 2020 In Conversation face know moreabouttheapp.Here’s theeditedexcerpt. provide provide them with the right they want to invest in and product any in invest to investors empower to is vision term long Yourselfapproach.Our Do-It- or DIY a prefer suitableinvestorsfor who is platform Our invest. to the most transparent platform Groww provides the simplest investors, of generation and next the freeand simple. Dedicated toinspiring to millions of users in India by making the it missiona maketo investing drives accessible that USP Growwplatform? ison your to customers the is What products digital gold, ETFs among others investingintroduceandfinancialmore app, the platform will soon enable stock the on available is plans fund mutual currently, the option of investing in directWhilecosts. hidden commissionor no investindirect mutual fund plans with to youoffers app Groww app. IOS and Android,platform, web a viainvesting to approachtransparent and seamless a offers that company technology a is Can you please tell us about the app? SinghChauhan Vivek growing. To catalyzegrowth,Growwwillbelaunching investments instocks. further across thecountry, predominantlyintier2and3cities,thatpercentageisonly powered byintelligentUIandUX.Today, 60percentofGroww’s userbaseisspread key USPs.Theapphasbeendesignedtobelikeabuddywhounderstandsmillennials, focuses onsimplicityandtransparencyasits new generationofinvestors.Thisplatform that has becomeagame-changerfor Groww isanapp-basedinvestmentplatform product, improve ourtechstack’’ ‘‘We uptoprovide willscale new to face Groww spoketo riskhighreturnsectoralfundssuchas to your needs. The funds range from high- that you can choose to invest in accordingThe app offers a variety of mutual funds Features of the app: information for the right decisions. Harsh Jain,
Co-founder, andCOO, Groww investments that you have made through is an inbuilt dashboard that reflects all the payments through UPI as well. platformenables usersmakesecureto redressal of investment-related issues.active in-appThe chat support sectionKYC, with same day approvalfor and aready very and self-explanatory. They have paperless first investment, the user flow is very smooth and the list is renewed periodically. top fundsarehighlightedintheschedule experienced and novice investorssimplestraightforward;and catering to alike. The very communicationis in-app the and arbitrage funds. or liquid as such funds low-risk to funds theplatform foreasy tracking. Italso Further enhancing the user experience Right from onboarding to making your The interface is extremely easy to use shows an analysis of your investments like returns, asset allocation between equityongoingdebt,theandand investmentsmutualin funds via SIPs. You can also see your personal other platforms, you can easily can you platforms, other details, bank mandate, purchase at one place. and sale details, SIP reports, etc n ae o hv made have you case In MY to to MOBILE face to face track and switch to Groww platform with a offer zero commission investing in direct investors. single click. The platform facilitates you to mutual fund plans, keeping in mind what our USPs of investing in stocks on the Groww switch from regular mutual funds to direct users wanted. However, we are also coming app (Single app for multiple products) funds within a few minutes. Groww also up with premium services for mutual funds. Stocks on Groww app is suited for has a one-click redeem option in case you Apart from this, we will be launching other someone new to stock investing, who want to encash your fund units. Moreover, investment products such as stocks, ETFs, possesses the necessary zeal and risk Groww also offers a unique feature called “ IPO investing this year, which will have their profile to grow wealth using stocks, but SmartSave” where you can put your money specific pricing models. lacks access to the right information and and enjoy more appreciation as compared medium to do so. to a bank account. What is the tech behind the app? How does The stocks platform has a very clean Coming to investment modes, the the app function? Tech is at the heart of UI, has jargon-free communication at platform offers users to invest both via SIP everything we do at Groww. It helps us create each step of the investment ladder and and lumpsum mode. Typically users start a different investor buckets and customize ready support for all stock investment SIP of Rs 5,000 to Rs 10,000 and more the user flow accordingly. So a first time user related queries. The platform enables but can start with lower amounts as well, who isn’t KYC verified will have a different quick paperless onboarding and minimises depending on the fund they want to invest experience than someone who is a repeat all hurdles a stock investor may face while in. investor or tracking his external funds at placing order. Buying stocks on Groww will The platform is perhaps the most Groww. This level of segmentation and the be akin to buying items on an e-commerce transparent of all mutual fund investment creation of unique user journeys is achieved site, such as ease and comfort. The charges Conversation In platforms there are in the market today. by superior machine learning models that are low as well; there is zero brokerage on There is complete information about Groww uses. ML and image processing are buying. each AMC and the mutual fund you want also employed during the onboarding and Buying stocks should be based on the to invest in. Right from the historical KYC process for document verifications etc fundamental analysis of the company. performance of the fund to details about to reduce any room for error and make the A successful stock investor needs to do the fund managers. process instant. proper research on how established the Not only this, but you can also compare Our tech stack currently includes React company is, how strong their corporate the performance of multiple mutual funds Native, Springboot, Springcloud, and a governance is, how ethical the company is of the same or different category, using the micro services-based architecture that etc. Such information is vital in deciding fund comparison feature, to make a more allows Groww to scale FAQs that can help the investment strategy, however, this informed decision. a customer pull through their investment research is not consolidated and not offered Apart from this, there are many in- journey via the app. by brokers or trading platforms. Groww will app resources to help investors at each We have an intelligent in-app help and leverage content through various mediums step of their investment journey. There is support section that has a vast collection of like videos, blogs, in-app content etc to an ‘Xperts’ section in the app which has questions to support users throughout their educate investors about various aspects videos to help novice investors ease into investment journey. This section can be of a company; entire financial well-being investing in mutual funds and provide all accessed at any point during the investment and performance, of the company, will beginner level guidance. The tutorials cover ladder and has content in different formats be available on the product page to help everything right from how to use Groww for user ease. investors make a decision. features, redeem existing investments, An app that is simple to use brings switch from regular to direct funds, etc. How will this app be developed in the future? all information at the investor’s disposal We will be scaling up to provide new product and creates a glitch-free user experience, Who is your target audience? Groww is a and improve our tech stack. Currently, we essentially eliminates fear against stock platform for anyone who is looking to invest are in the process of launching stocks for market investing, increases affinity and online, is comfortable with web and app- all users. We had earlier launched the beta thereby empowers retail investors to enjoy based investing, values transparency, and phase for select users and the response has a powerful wealth creation avenue that was wants a hasslefree investing experience. been overwhelming. Here are a few USPs earlier beyond their grasp. Such a platform Internet-savvy working millennials spread of stock investing on Groww that we are and its resources arm investors with the across 800 + cities in India make a huge enabling both through app and web. It is technical know-how to navigate the world chunk of our user base. a step towards simplifying an investment of stocks, invest with a strategy and make product which is considered complex and maximum out of their investments.n What is your business model? We currently hence making it easily accessible to retail [email protected]
www.mymobileindia.com june 2020 | 57 Offer
Offer
Offer
Terms and Conditions: The offer is valid in India only. Gift will be deliverd within a month after clearing of the cheque.Please allow 4 - 6 weeks for processing your subscription. Any request for cancellation of subscription will not be entertained. Copies will be sent by ordinary post. The actual model of Subscription gift may vary from the model shown above. This subscription offer is valid till stocks lasts. All disputes subject to competent courts of Delhi only. Devices featured in the My Guide have been segregated into different categories based on price and colour-coded as:
Up to Rs. 2,499
Rs. 2,500 – Rs. 5,999
Rs. 6,000 – Rs. 9,999
Rs.10,000 – Rs. 14,999
Rs.15,000 – Rs. 19,999
Rs. 20,000 – Rs. 29,999
RS. 30,000 and above.
Tablets
D The safewaytodisinfectyourphone DailyObjects UVSterilizer available online at DailyObjects.com. that The support charging. wireless product is is compatible with all phones and earphones that charger wireless a includes also gadget and other accessories. This multifunctional the surface of phones, earphones, watches uses of the germs in just 5 minutes. The all-new device gadgets and personal accessories to destroy 99.9% Sterilizer which will help to disinfect smartphones, tech- based sanitizer is not a solution to kill the germs. Only Only germs. the kill to solution a not is sanitizer based down the tech gadgets and accessories with an alcohol- live on the surfaces, in our surroundings. Therefore, wiping to According germs studies, multiple and usually bacteria D instruments. The methods to sterilize hospital rooms and medical A Ideal forworkoutsanddailyusage Soundcore RiseNeckband Promising enduring audio with active noise isolation, isolation, listen noise for up to active 10 with hours of music audio or 12 hours enduring of talk time, Promising comfort. in-ear compromising without fit reliable and all-new lightweight neckband is designed for a secured The and fidelity. comfort to unrivalled offer claims which N U A making it impossible for it to function or reproduce. for it or A to reproduce. it function making impossible V-Sterilization is one V-Sterilization of the most common nker’s audio sub-brand Soundcore has come up up come has with anewBluetoothin-earheaphonecalledRise, Soundcore sub-brand audio nker’s launched India’s firstportablemultifunctionalUV has DailyObjects maker accessories lifestyle igital U V-C light to destroy germs living on on living germs destroy to light V-C U V-C light is known to break apart germ INR 1,999 INR Price: to disinfect. it thus making a and gadgets, safe way to the accessories or any harm cause chemicals not does use any additional product this But, of display. the coating oil-repellent the of tear and wear accelerate can that sprays liquid-based the viruses all addition, In of products. the of surface the 99.9% on accumulate destroy can disinfecting IPX5 engineering and nano-coating, which ensures ensures which nano-coating, and engineering IPX5 device. the from 33ft to up streams neckband The speed. transmission stable audio, with Bluetooth 4.1 version, which ensures super- skip-free out, pump drivers 8mm The Technology. Anker from a single charge, and power-up faster with exclusive
The SoundcoreRiseisengineeredwithhydrophobic
warranty. 18-monthwith colour Black in comes and The Rise headphone is use. available in with not Flipkart when together lock earbuds the prevent that tangling ofwiresasthemagneticpanels earbuds magnetic the with comesearphone The more. and hands-free your device. Skip tracks, manage volume, call manage yourmusicwithouthavingtotouch intuitively to users allows microphone and for remote ideal in-line Its it usage. daily and workouts making resistance, dust and performance in any environment. It is sweat n INR 4,800+taxes INR Price: n add- ons june 2020 |
81 Gadget Corner add-ons
Realme Buds Air Neo Get an outstanding true wireless experience
martphone brand Realme recently launched the Buds firmware updates, and more. It is IPX4 certified for water SAir Neo in India. The new truly wireless earphones are resistance or say sweat resistance. The Realme Buds Air a toned-down version of already available Realme Buds Neo comes in three colours – Pop White, Punk Green, Air. The Realme Buds Air Neo connects with devices via and Rock Red.n Bluetooth 5.0 technology. It also supports Google Fast Pair Service for a seamless pairing process. Further, the buds feature 13mm drivers and a dedicated R1 chip that powers it. The Realme Buds Air Neo is rated to provide 17- hour battery life along with the charging case. On a single charge, the buds are said to run for 3 hours continuously. However, unlike the Buds Air, the Neo’s charging case Gadget Corner Gadget features a micro USB port and lacks wireless charging. It has touch gesture controls for various operations such as double-tap to answer calls/play and pause music, triple tap for next track, press and hold one side to end calls or wake voice assistant, press and hold both sides to enable/disable low-latency (119.2ms) gaming mode. The new Realme device can be managed through Reame Price: Link app which allows users to revamp gestures, install INR 2,999
Hammer Smart Fitness Bands Track your physical activities with ease
onsumer audio products and fitness bands maker Hammer Chas launched the Hammer Fit Pro Smart Fitness Band Price: and Hammer ID128 Unisex Black Waterproof Smart Fitness INR 2,399 Band in India. The Hammer Fit Pro Smart Fitness Band comes with a detailed ultralight fashionable design, built with 0.96 inches LED colour HD display for a better visual experience. It is useful in tracking and monitoring almost all the daily activities like heart rate, blood pressure, sleep patterns, calories burned, steps walked. It claims to be 100% waterproof for stress-free use during water activities. The Hammer ID128 Unisex Black Waterproof Smart Fitness Band allows you to track all your activities and allows you to customize your own motion mode in the app like cycling, hiking, badminton, bodybuilding, basketball, yoga, football, etc. The activity tracker allows you to adjust the screen brightness in the app. It is designed to save the life of your internal battery and optimize your display. Give those selfies an upgrade by taking remote control of your phone and start taking them in style. The products are available for purchase at hammeronline.in. n
82 | june 2020 MYMOBILE C like experience while providing clear dialogue and voice theatre- a for channel centre the for used are tweeter and speaker front-firing dedicated a is which channel Dolby Atmos for the best audio experience. with comes combined with speaker a positioned centrally good offer can acoustics without overly and relying on digital processing. It soundbars other than soundstage directs that sound outward solution in a a is wide pattern, This providing a units much larger resonance. reflector superior for acoustic curved towards waves sound new soundbar by TCL features angled speakers that beam soundbar hasreceivediFDesignAward 2020.Theall- soundbar – with Dolby Atmos in India. Interestingly, the Enjoy thetheatre-likesurroundsoundatyourhome TCL 9SeriesRAY-DANZ Soundbar Experience truefreedomfromthehassleofwires Ambrane BeatsDuoEarbuds It comes with triple channel speakers, one is a speakers, central It channel with triple comes INR 3,299 INR a new audio product – TCL 9 Series RAY-DASeries 9 NZTCL – product audio new a with up come has TCL major electronics hinese Price: Price:
of achieving 240W RMD audio output power. audio RMD 240W achieving of the on The sides. audio is device capable drivers two uses also it as system, 3.1 a soundbar this makes subwoofer 300-watt The experience, asperthecompany. offers the technologies best sound built-in output of 150 watts. The combination of all three wireless subwoofer that reproduces intense bass with a the is driver third The market. the in virtualizers digital most the to compared ground sound immersive and wider much a create that angles calculated precisely at frequencies various refracting units, reflector acoustic curved the toward backwards fire Channels Surround theWhereas, content. vocal especially for positioning M months. 12 of warranty a with comes and Flipkart and Amazon as such platforms e-commerce leading with available is product The device. the from away when even more much do and music play calls, make and can users so Siri, Assistant Google both support well. as also earbuds controls The touch multifunction with comes It experience.calling wireless clearer for microphones The companysaysthateachearbudcomeswithdual 29 hours of playtime when used with a charging case. a for The connection. device seamless claims to range provide up to 10-meter to up with comes it connectivity and 5.0 option Bluetooth with come earbuds Duo Beats Ambrane all-new The iPhones. and smartphones Android both with compatible is which Duo Beats Audio-wise, the TWS supports high bass HD sound. sound. HD bass high supports TWS the Audio-wise, its new true wireless earbuds in India, called called India, in earbuds wireless true new its has introduced Ambrane maker accessories obile n
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83 Gadget Corner add-ons
Netgear Orbi RBK50 Mesh System Augment your home Wi-Fi network for improved work efficiency
o overcome the networking challenges in wake of 1.4Gbps, while Wi-Fi speeds TCovid-19 lockdown, Netgear offers its Orbi Mesh can reach up to 2.2Gbps for RBK50 to provide a seamless experience throughout the devices that connect to Wi-Fi on house. The all-new Orbi System delivers industry-leading your home network. The device can be controlled via the 802.11ac AC3000 Wi-Fi speeds up to 2.2Gbps, so one Orbi app or through Amazon Alexa or Google Assistant. can enjoy the seamless Wi-Fi experience everywhere in The Orbi System includes a Gigabit Ethernet port for Gadget Corner Gadget their home, without any dead zones from the attic to the the Internet WAN with VLAN 802.1Q support, and three basement, patio to the garage, front yard to back garden Gigabit Ethernet ports for the LAN. The Netgear Orbi while streaming 4K HD video content. It also consists RBK50 Satellite has four Gigabit Ethernet ports and of a router and one or more satellites which is suitable it also has a USB 2.0 port like the Orbi router. Netgear to cover the surface area up to 200sqm. The RBK50 Armor powered by Bitdefender on the Orbi Mesh WiFi offers Wi-Fi coverage of up to 4,000 square feet and it Systems is a cybersecurity solution that protects all also has an individual stand-alone router that covers up internet-connected devices in one’s home from viruses, to 2,000 square feet. malware, stolen passwords, identity theft and hacking, The RBK50 supports download speeds of up to whether one is at home or on the go.n
Mi Box 4K Upgrade your TV with this streaming device
iaomi recently introduced the Mi Box 4K in India. Disney+ Hotstar, and more. Similar to set-top boxes, XThe streaming device was announced at the online the Mi Box 4K is designed to placed on table-tops and launch event for the Mi 10. The Mi Box 4K runs the Android connects to the TV via the HDMI cable. The device is TV 9 Pie OS and plugs directly into televisions through the powered by a quad core Amlogic processor and features HDMI port. It supports Wi-Fi for 2GB of RAM and 8GB of internal storage. It even supports connectivity, which grants users up to 4K resolution for various streaming services and access to a large variety of apps also supports HDR enabled content from Netflix, Amazon and services online. This includes Prime Video, and others. popular video streaming platforms The Mi Box 4K runs the Android TV interface, unlike like Netflix, Amazon Prime Video, most of its smart TV offerings that run the PatchWall interface. In terms of additional connectivity, the device Price: INR 3,499 also supports USB port and 3.5mm audio jack. The former acts as a local media player allowing pen drives to play various audio and video formats. There is also a built in Chromecast Ultra that helps users to cast content in up to 4K resolution. The Mi Box 4K will be available through popular e-retailers like Flipkart, and also the company’s official website, Mi Home stores and Mi Studio stores as well. The streaming device is also expected to soon arrive in affiliated stores.n
64 | may 2020 MYMOBILE add-ons
Huawei Watch GT 2e Your fitness monitor
uawei has come up with In professional workout Hthe Watch GT 2e, as its modes, the Watch GT 2e latest offering in the wearable provides comprehensive segment in India. The new monitoring that can track smart wearable from Huawei 190 types of data all to brings a number of unique help the users to get the features. It comes equipped with most out of their workout. a 1.39-inch AMOLED high precision The Huawei Watch GT 2e touch display, which Huawei claims is can also automatically detect crisp and colourful, allowing users to see 6 professional workout modes, Gadget Corner Gadget the details clearly even in strong sunlight. Price: INR 11,990 offering a smarter sporting The Huawei Watch GT 2e comes with the experience. The company claims promise of 14 days of battery life on a single charge. It the Watch GT 2e is “designed to inspire an active lifestyle”. supports 15 professional workout modes including eight It features 100 workout modes ranging from traditional outdoor activities (running, walking, mountain climbing, sports to more trendy forms of exercise. Huawei has also hiking, trail running, cycling, open water swimming, introduced a blood oxygen saturation (SpO2) monitoring triathlon) and seven indoor activities (walking, running, feature and is also promising a two-week-long battery life cycling, pool swimming, free training, elliptical machine, with the device. The watch can be purchased via Amazon rower). and Flipkart.n
Roav Jump Starter Pro Virtually charge anything
nker’s car accessories brand it comes with a 12-month warranty. ARoav has introduced its newest Designed compact and engineered and powerful enough to virtually to jump larger engines, 800A Peak charge anything – Jump Starter Pro. 12V for petrol engines up to 6.0L From kick-starting cars to charging or diesel engines up to 3.0L to 15 mobiles, it has all covered. The times on a single charge. Clamp to product is available with Amazon India the battery without plugging in to the and many leading retail stores and Jump Starter and the battery monitor brings an instant readout to the cars Price: battery status. The rugged exterior INR 8,490 boasts a unique combination of high speed USB ports that charge MacBooks, phones, cameras etc. Light up the night with the high intensity LED lamp and find your way with the built-in compass. The Roav Jump Starter Pro comes with an 8,000mAh output. n
june 2020 | 85 86 | june 2020 Gadget Corner add- C Made forthegamersandcreators Next-gen gaminglaptopsbyMSI development in this device: outputs it supports, showing the range and quality of tech The stunning feature of the CA-T3HDD is the numerous the host: Dock has the inputs following for and charging supporting laptop toavarietyofperipherals.Thunderbolt3HDMI your you to allows connect device innovative This issues. travel technologyproblems An easysolutiontoyour Station HDMI Docking Thunderbolt 3 Thunderbolt 3 Cadyce 3. 2. 1. Docking Station which solves all of your connectivity all solves which of Station your Docking connectivity HDMI3 Thunderbolt the with up come has adyce
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to a whopping 2TB up support can that slot SD Micro Data/ Storage Gigabit Three Two HDMI 2.0 female mm Audio T Flipkart and Amazon. as such platforms e-commerce leading as well as retailers at authorised stores, MSI’s exclusive available be will laptops The 5.3GHz. reaching boost Turbo Single-Core the and computing in bootcent chip’s per Intel 50 latest the With on FPS in demanding games and multitasking. impactnoticeable a has chip Intel latest the up to Rs4,25,990.Featuringupi9processor, goes and 89,990 Rs of price starting a at design 8GB GDDR6. The laptops will be available to up features series creation content latest The and latest GeForce RTX Super series graphics. India with 10th Gen Intel CoreTM i9 processor USB 3.0 female N USB 3.1 Gen2 female VIDIA GeForce RTX 2080 Super and Max-Q and Max-Q RTX Super 2080 GeForce VIDIA come come up in laptops with the gamer-oriented has MSI company hardware aiwan-based Ethernet port
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he mobile phones today are employee verification, welfare scheme the smartest devices with disbursements, healthcare, insurance not just connectivity, but also claims, employee remote onboarding and biometrics for verification like corporate transactions. Next step is to Tfacial/voice recognition and fingerprint enable Digital verification and onboarding authentication, pin pad for payments, of customers, agents, vendors where KYC OTP verification etc., giving seamless, of any stakeholder is needed with real-time reduced cycle times and digital access authentication and onboarding possible on from anywhere. Mobile phones are the mobile and done instantly with a network easiest devices available for VIDEO KYC and data bandwidths available over 5G. which are needed for Digital onboarding Imagine ID verification needed for not just irrespective of the geographic limitations. additional devices like IoT devices, drones eCommerce or Cab companies, it is needed Coverage of geographic boundaries is for emergency services, remote surgeries, for every corporate for employees, their required for travel mostly which requires Autonomous driving and many others agents their customers who are buying, detailed traveler information like his current will connect everything and everyone. selling and delivering which requires a lot address, emergency contacts etc., which is 5G will expand the mobile ecosystem of cellular airtime that is possible with 5G. always outdated & needs to be dynamically to new industries and cutting-edge user Digital signed authenticated documents updated. In a way, the mobile phone of experiences such as boundless extreme from doctor, diagnostic labs or government today is the device for verifiable identity as reality (XR), seamless IoT capabilities, new might become a basic document for people well as a payment terminal. The user base enterprise applications, local interactive to cross borders or go to work at their office is the standard of valuation for businesses content and instant cloud access etc. in the future and this is what is possible with now and the growth user base is mostly Digital identity management will be the 5G network coverage. coming from mobile phones whose count key to protect online usage whether it is for These could be regularly happening will be same as the world population soon. shopping or mission critical communication transactions like legally binding contracts With the advent of 5G, the payments, or any transaction. Authentication should or agreements, financial submissions or eRetail and eCommerce will continue be seamless to the user and at the same one time Instant e-Consent or e-Sign for to grow along with the mobile usage and time, digital verification should happen additional product selling within bank, growth. With 5G coming, we will have data instantly. The users should have the ability NBFC or platforms can also be done. The speeds much faster than most of us see to choose as many levels of authentication vision of bank onboarding and instant bank on our desktops/laptops or on broadbands whether it is biometric, pin based or OTP account access is possible with 5G without and deliver higher multi-Gbps peak data based verification. All of this is possible the need of a physical visit. The leap to speeds, massive network capacity, with with seamless apps which are able to an all-digital world of e-signed contracts, a more uniform and Higher performance utilize ultra-low latency, more reliability and digital identity, truly digital banking, digital and reliability, improved efficiency will increased availability of network enabled by vehicle identity will be cut short by a at empower new user experiences across 5G Cellular network which not possible in least a few years and instead of 2030 a lot existing and new industries. NB-IoT and the past due to low data rates. more adoption will happen in 2021 itself Cat-M technologies will account for close The need for Digital signatures because of the pandemic. n to 45 percent of cellular IoT connections exists in all verticals of travel, banking, The author is CEO, IDSign in 2024. Emerging industries with new financial transactions, land transactions,
88 | june 2020 MYMOBILE
RNI REG NO. DELENG/2005/15033 DL (ND) : 11/6100/2018-19-20 Posting Date 26th to 31st every month Publishing Date : 22-05-20