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Marussia Beverages Company Presentation! Marussia Our Inspiration

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Marussia Beverages Company Presentation! Marussia Our Inspiration MARUSSIA BEVERAGES COMPANY PRESENTATION! MARUSSIA OUR INSPIRATION. OUR SPIRIT.! BEVERAGES A Man With a Vision! One day, a successful businessman, a lover of adventure in the polar regions, with a true passion for beauty and history decided to create a Wines & Spirits business. Mr. Frederik PAULSEN wants to offer the consumer a unique experience, not only granted by the product itself, but also by the brand benefits. These are brands that consumers can be proud of, with a premium-and-above quality and style, carrying emotion and an intense and memorable experience. His business is based on entrepreneurship, leadership, and opportunities. MARUSSIA HISTORY & FOUNDATIONS – SINCE 2004! BEVERAGES Marussia Beverages is a dynamic and daring group continuously evolving, whose goal is to create and build premium wines and spirits brands. Marussia Beverages BV is the Dutch holding company Marussia Beverages controls the production process as part of our of the beverages and hospitality interests of a highly high quality standard requirements (Russia, Scotland, France, Japan diversified privately owned Swedish group-Haydn and Georgia) Holding AB. Marussia Beverages develops its Route to Market via: A fully owned distribution network in 10 core markets: USA, United Kingdom, France, Germany, Austria, Netherlands, Switzerland, Russia, Ukraine, and Georgia. A network of independent well established importers in +40 countries worldwide, managed and activated by centralized sales & marketing resources. Marussia Beverages partners with selected 3rd Party Brands in distribution, aiming at portfolio synergies and efficient / effective route to market. MARUSSIA VISION & STRATEGY BEVERAGES The Vision! BEAUTIFUL PLACES Engage consumers into a true, innovative and surprising emotional experience CHATEAU, DISTILLERY, VINEYARDS, ! HOSPITALITY The Objectives ! Build a long term profitable business through ownership of a comprehensive portfolio of premium W&S brands. INNOVATION PORTFOLIO Achieve 110M" turnover by 2021 generating 7% Ebitda & BOLDNESS CONSUMER & BRANDS ! IN ALL WE DO WINES & SPIRITS The Strategy! Create and build premium W&S brands with unique selling propositions Master and control production as quality is what matters. PEOPLE Market and grow partner’s brands sharing our philosophy & DATA POSITIVE Control our Route To Market via our own distribution network in selected PERFORMERS core countries, and extend distribution in other domestic and duty free markets via a centralized sales organisation. CONSUMER EXPERIENCE VALUES & MIND-SET! MARUSSIA BEVERAGES The Values! Key Mind-Set! TRUE ! ! TRIPLE DIGIT GROWTH ! ! INTEGRITY! PASSION! INNOVATION! BOLD ! ! ADDED VALUE! ! AUDACITY! AUTHENTICITY! THINKING OUTSIDE THE BOX! MARUSSIA PRODUCTION! BEVERAGES CARIBBEAN! GEORGIA! REGION! FRANCE! Château SIBERIA! Clos Martin Mezan Mukhrani Mamont Rums Armagnacs Wines Vodka Skye Itkul Armagnac Telavi Tbilisi Akashi COMPANY OVERVIEW! MARUSSIA BEVERAGES Our Regions! The Marketing, Distribution and Sales of our brands are organized across +40 domestic and duty free markets. OWN DISTRIBUTION ! THIRD PARTY! United States Andorra • Armenia • Azerbaijan United Kingdom Belarus • Belgium • Canada Czech Rep • China • Denmark France United Arab Emirates • Estonia Switzerland Greece • Hungary • Ireland Russia Israel • Italy • Japan Ukraine Kazakhstan • Latvia • Lithuania Georgia Mexico • Norway • Nigeria Poland • Portugal • Singapore SISTER COMPANIES! Slovenia • Spain • Sweden THIRD PARTY! Germany Uzbekistan • Venezuela • Nigeria Netherlands SISTER COMPANIES! Austria OWN DISTRIBUTION! MARUSSIA KEY FIGURES! BEVERAGES Recent Performance Highlights! Budget! NSV in M"! Growth: An impressive organic growth: from 10M! to 45! 35M! in 5 years time 42.1! 40! Successful Brand launches and Development! 35! 33.5! 29.4! New Markets opening (3 New companies, 10 new 30! 28.3! markets) 25! 20.2! New Production Centers (Scotland, Japan, Georgia) 20! ! Investment in Brand, Production, Distribution! 15! 12.9! ! 9.5! 10! 7! 7.2! People development! 6! 4! 5! 2! 1! 1.2! 0! ! ! ! ! ! ! ! ! ! ! ! ! ! ! 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 MARUSSIA BRAND: BETWEEN SUBSTANCE AND STYLE BEVERAGES The Essence! BRAND! The Style! GREAT TASTE INNOVATIVE PRODUCTION KNOW-HOW STRIKING ORIGIN (PROVENANCE & SENSE OF PLACE) ELEGANT HERITAGE EDUCATIONAL VALUES AND ATTRIBUTES EMOTIONAL HISTORY (BUT HISTORY CAN BEGIN NOW) People in Between! THOSE WHO CREATE & INSPIRE PASSIONATE, POSITIVE, PERFORMING INDIVIDUALS THE CONSUMERS DIRECT ! DIRECT! DIGITAL! APPROACH! RECOMMENDATION SOCIAL MEDIA, " WINE TOURISM PERSONAL NETWORK, TASTINGS, EMAILINGS, COLLEAGUES, EDUCATION INTERNET ETC.. FAMILY COMPANY PRESENTATION! MISSION STATEMENT Niche Import Co.! Mission Statement Since 1992, it is our mission to form strategic partnerships with international wine and spirit producers from around the world to import, define, find, and maintain distribution channels for high quality specialty brands in the US FOLLOW-UP! RELATIONSHIPS! market. We are passionately committed to achieving and surpassing both our producers' and customers' individual objectives through an effective KEY ! collaboration of long term brand building initiatives. STRATEGIES! We are determined to offer outstanding service and competitive pricing to our clients through a dedicated understanding of our brands, their history, the market, and target end-user within each geographic region in order to KNOWLEDGE! give them the energy, focus, and resources they require to thrive and grow. INTEGRITY! ! REPORTING! OUR BRANDS Our Brands! Family-Owned Suppliers Our Brands are iconic, they are the specialty of their particular country or region within that country. They are “family” owned and use the same recipe that was used in the original production. They are “all natural” they were not made up overnight. SPECIALTY! FAMILY-OWNED! ALL-NATURAL! TRADITIONAL! Today, Niche imports wines and spirits not only from Germany, but from Austria, France, Italy, Scotland, the UK, Chile, Georgia, Serbia, and Jamaica, among other countries. Our portfolio contains over 150 labels from over 25 suppliers. It is roughly 75% spirits, and 25% wine. ROUTE TO MARKET Our Accounts! Maintaining Retailer Relationships Some of Niche’s retailers are world-renowned brands (Disney, Whole Foods, The Standard). OUR TEAM Our Team! Organizational Chart The Niche Team is comprised of highly motivated individuals who develop personal connections with our brands. SALES TEAM Our Team! Sales: Internal & External In addition to our national sales team, we have a team of brokers throughout the United States who work with our distributors to sell the portfolio to our distributors and wholesalers. SALES Monthly Wine Pricelists! Product Sell Sheets! Maintaining Relationships Maintaining Relationships A four-page wine pricelist is e- These educational tools are blasted to distributors on a provided to all distributors, monthly basis. along with brand portfolios & informational pamphlets. REPORTING Coming Soon: VIP! Depletion Reporting System VIP products will offer the following services: route accounting, warehouse management systems (WMS), forecasting, a complete financial package, mobile applications, reporting and analytics tools, CRM and survey tools, a Retailer Portal, and POS tracking. Route Accounting System! VIP This facet of VIP will handle ordering, inventory, sales, pricing, picking, loading, routing, forecasting, and accounting functions. This will help to streamline customer relations. Forecasting! VIP This will help to forecast sales and determine product ordering. Accurate forecasts will help Niche to be fully prepared for sales forecasts, and better know what is needed to reach sales goals. INCENTIVE PROGRAMS Incentive Programs! Maintaining Relationships Niche gives accounts incentive programs with a focus on distributor/ consumer education and training. OUR BRANDS! VODKA Mamont Vodka! About! Mamont Vodka’s tusk-shaped bottle is an homage to Siberia and its symbol, the mammoth. Inspired by the search for the Yukagir Mammoth in 2002, it celebrates the adventurous spirit of polar exploration – an inspiration to push harder, travel further and discover more. Mamont is made with Altai Mountain spring water by skilled craftsmen in one of Siberia’s oldest distilleries. Silver Birch charcoal filtered and 6 times distilled, it has a smooth flavor with a hint of sweetness and a dry finish. Mamont stands up to the extreme palates of explorers and thrill-seekers. Placement! Placed in vodka section of liquor store on top shelf near other premium vodkas Competitors! Grey Goose, Russian Standard, Belvedere, Stoli Elit Awards! 94 Points – Ultimate Spirits Challenge, Gold – New York International Spirits Competition, Russian Wheat Vodka of the Year – New York International Spirits Competition Click to Watch Video National SRP: ! $39.99 for 750ml BOURBON & LIQUEUR Bärenjäger! Honey Liqueur | Honey Bourbon! ! About! Dating back to 18th Century Germany, this honey liqueur recipe was formulated to lure bears out of their dwellings by hunters and fur trappers. Originally called Bärenfang (‘Bear Trap’), this drinkable honey was not only enticing to the bear, but soon became the beverage of choice to the bear hunter as well. This highly alluring concoction has since been refined to be the premium liqueur that exists today. Made with the highest concentration of all-natural honey from the Yucatan Peninsula, Bärenjäger is in a class of its own. Additionally, at 70 proof, it is the perfect addition
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