Global Equity Research 08 April 2019 Media Advertising 101: A Primer with a Focus on the 2019 Outlook Comprehensive overview of the advertising industry. In this primer, we Media examine macroeconomic trends, the domestic and international markets, and the Alexia S. Quadrani AC major media that participate in this industry. (1-212) 622-1896
[email protected] An analysis of key industry trends, including: the drivers of slower industry Bloomberg JPMA QUADRANI <GO> organic revenue growth, with a review of cyclical and structural factors J.P. Morgan Securities LLC including overcapacity, in-housing, pressure in the FMCG vertical, and impact of consulting firms. We also provide a deeper look the evolving strategies of the David Karnovsky, CFA (1-212) 622-1206 major holding companies in the face significant industry change.
[email protected] J.P. Morgan Securities LLC Close look at current macro trends and health of the ad market in 2019. We detail advertising patterns through economic cycles, highlighting how we Zilu Pan expect 2019 to shape up on a global and regional basis. (1-212) 622-6522
[email protected] Detailed examination of the business model of an advertising and J.P. Morgan Securities LLC marketing services company. We discuss the structure of an ad holding Anna Lizzul company, study the growth drivers behind the agencies and other businesses, (1-212) 622-6139 and highlight current trends that influence its outlook.
[email protected] J.P. Morgan Securities LLC Company-specific outlooks. We provide pertinent financial information and European Media & Internet investment summaries for five of the top advertising agencies that we cover in Daniel Kerven AC the industry: Interpublic, Omnicom, WPP, Publicis, and Dentsu, including an (44-20) 7134-3057 overview of each company’s business mix and client base.