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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns Total Award Status Times Laps 1 20 48 Jimmie Johnson Lowe's Chevrolet 500 190 5 $198,736 Running 1 113 2 3 24 Jeff Gordon DuPont Chevrolet 500 175 5 $153,861 Running 3 92 3 1 11 Denny Hamlin FedEx Express Chevrolet 500 170 5 $139,125 Running 3 125 4 14 5 Kyle Busch Kellogg's/Carquest Chevrolet 500 165 5 $105,375 Running 1 10 5 8 8 Dale Earnhardt Jr. Budweiser Chevrolet 500 165 10 $141,833 Running 2 137 6 19 31 Jeff Burton Cingular Wireless Chevrolet 500 150 $119,316 Running 7 7 20 Tony Stewart The Home Depot Chevrolet 500 151 5 $124,486 Running 2 11 8 26 10 Scott Riggs Valvoline/Stanley Tools Dodge 500 142 $89,275 Running 9 2 26 Jamie McMurray IRWIN Industrial Tools Ford 500 138 $88,525 Running 10 33 17 Matt Kenseth USG Sheetrock/DeWalt Ford 500 139 5 $130,266 Running 1 1 11 21 07 Clint Bowyer Jack Daniel's Chevrolet 500 130 $84,325 Running 12 12 2 Kurt Busch Miller Lite Dodge 500 127 $114,858 Running 13 17 88 Ricky Rudd Snickers Ford 500 124 $107,383 Running 14 24 12 Ryan Newman alltel Dodge 500 121 $107,175 Running 15 27 6 David Ragan # AAA Ford 500 118 $113,250 Running 16 23 42 Juan Pablo Montoya # Texaco/Havoline Dodge 500 115 $109,850 Running 17 9 99 Carl Edwards Office Depot Ford 500 112 $82,050 Running 18 28 41 Reed Sorenson Target Dodge 500 109 $100,083 Running 19 4 21 Ken Schrader Little Debbie Snack Cakes Ford 500 106 $95,239 Running 20 11 96 Tony Raines DLP HDTV Chevrolet 500 103 $84,550 Running 21 37 14 Sterling Marlin Panasonic Plasma HDTV Chevrolet 500 100 $88,558 Running 22 42 45 Kyle Petty MarathonAmericanSpiritMotorOil Dodge 499 97 $86,258 Running 23 5 18 J.J. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Post-Race Report
Loop Data Statistics Post-Race Report Budweiser Shootout February 10, 2007 Provided by STATS LLC and NASCAR - Friday, July 11, 2008 NASCAR Nextel Cup Series Average Running Position Sum of driver position on each lap - divided by the laps run in the race. Budweiser Shootout Daytona International Speedway February 10, 2007 Car Finish Average Rk. Number Driver Team Pos. Place 1 5 Kyle Busch Kellogg's/Carquest 7 2.971 2 20 Tony Stewart The Home Depot 1 3.029 3 2 Kurt Busch Miller Lite 3 4.371 4 8 Dale Earnhardt Jr. Budweiser 14 6.500 5 31 Jeff Burton Cingular Wireless 9 7.114 6 29 Kevin Harvick Shell/Pennzoil 5 7.414 7 48 Jimmie Johnson Lowe's 4 7.714 8 19 Elliott Sadler Dodge Dealers/UAW 16 7.771 9 01 Mark Martin U.S. Army 6 9.871 10 38 David Gilliland M&M's 2 11.186 11 9 Kasey Kahne Dodge Dealers/UAW 15 11.214 12 83 Brian Vickers Red Bull 8 12.057 13 11 Denny Hamlin FedEx Express 17 12.614 14 21 Ken Schrader U.S. Air Force 11 13.200 15 16 Greg Biffle Ameriquest 13 13.600 16 12 Ryan Newman Alltel 20 14.886 17 10 Scott Riggs Valvoline/Stanley Tools 10 14.943 18 60 Boris Said SoBe No Fear Energy Drink 12 16.129 19 24 Jeff Gordon Dupont 21 17.386 20 44 Dale Jarrett UPS 18 18.229 21 37 Bill Elliott Huddle House 19 18.800 Provided by STATS LLC and NASCAR - Friday, July 11, 2008 NASCAR Nextel Cup Series Box Score Budweiser Shootout Daytona International Speedway February 10, 2007 Green Flag Passes for the Lead: 28 Green % of # of % of % of Car Mid 7 Laps High Low Avg Pass Green Times Quality Quality Fastest Laps in Laps in Laps Laps Total Driver No. -
SRT Motorsports
Contact: Matthew Simmons Adam Saal Bill Klingbeil SRT Motorsports - Nationwide Race Recap - Kentucky HORNISH LEADS DODGE WITH SIXTH-PLACE FINISH AT KENTUCKY Keselowski Loses Track Position Early, Rebounds to Grab Seventh-Place June 29, 2012, Sparta, Ky. - SPARTA, Ky. (Saturday, June 30, 2012) – Sam Hornish Jr. continued his string of rock-solid finishes in the NASCAR Nationwide Series. He finished sixth in Friday night’s Feed the Children 300 at Kentucky Speedway. The driver of the No. 12 Wurth Dodge Challenger posted his eighth top-10 finish and third consecutive. He remains fourth in the series championship standings, 33 points behind leader Austin Dillon. “That’s the thing that you’ve got to do; you’ve got to be consistent,” Hornish said. “We need to keep being smart and doing the things that we’re doing. We’re chipping away at it. We’d love to do it all in about two races and be leading the points but it’s not going to happen that way. We just need to be smart about what we do.” Brad Keselowski overcame the loss of track position early in the race to finish seventh, his eighth top-10 finish in 11 starts this season. Keselowski was running third when he pitted during the first caution of the race on lap 26. The crew had an issue with the right-front during the stop plus receiving a penalty for pitting outside the pit box and a tire violation. Keselowski restarted 29th but was able to work his way back onto the top five by lap 130. -
Modelling Rankings in R: the Plackettluce Package∗
Modelling rankings in R: the PlackettLuce package∗ Heather L. Turnery Jacob van Ettenz David Firthx Ioannis Kosmidis{ December 17, 2019 Abstract This paper presents the R package PlackettLuce, which implements a generalization of the Plackett-Luce model for rankings data. The generalization accommodates both ties (of arbitrary order) and partial rankings (complete rankings of subsets of items). By default, the implementation adds a set of pseudo-comparisons with a hypothetical item, ensuring that the underlying network of wins and losses between items is always strongly connected. In this way, the worth of each item always has a finite maximum likelihood estimate, with finite standard error. The use of pseudo-comparisons also has a regularization effect, shrinking the estimated parameters towards equal item worth. In addition to standard methods for model summary, PlackettLuce provides a method to compute quasi standard errors for the item parameters. This provides the basis for comparison intervals that do not change with the choice of identifiability constraint placed on the item parameters. Finally, the package provides a method for model-based partitioning using covariates whose values vary between rankings, enabling the identification of subgroups of judges or settings with different item worths. The features of the package are demonstrated through application to classic and novel data sets. 1 Introduction Rankings data arise in a range of applications, such as sport tournaments and consumer studies. In rankings data, each observation is an ordering of a set of items. A classic model for such data is the Plackett-Luce model, which stems from Luce’s axiom of choice (Luce, 1959, 1977). -
DDP Motorsports Also Announces Partnership with Pathfinder Chassis
For Immediate Release DDP Motorsports also Announces Partnership with Pathfinder Chassis Knowles, WI (Jan. 26, 2016) – DDP Motorsports LLC will also be partnering with Pathfinder Chassis from Sun Prairie, Wisconsin, to run a Brand New 2016 Pathfinder Super Late Model Race Car for some select races during the 2016 Racing Season. JJ Fabrication, Inc., the manufacturer of the Pathfinder Chassis brand of Asphalt Late Model Race Car, is headquartered at 3372 Burke Road in Sun Prairie, Wisconsin. They also currently offer the offset (straight rail) chassis, truck chassis and NASCAR perimeter chassis (NASCAR Touring Series legal). In 2005, Pathfinder Chassis’ new owners, Jason Schuler and Joe Wood, introduced an updated soft spring, big bar chassis and began building winning race cars for many of the Midwest’s finest drivers including NASCAR stars Matt Kenseth, Tony Stewart, Scott Wimmer, Travis Kvapil and Ross Kenseth. In addition to their complete shock service, specializing in JRI, Penske and Afco Shocks, Pathfinder Chassis also offers chassis repair and set up, quick change rear end service and maintains a complete inventory of chassis and suspensions parts that can be shipped right to your front door. Everyone at Pathfinder Chassis, Anderson's Pure Maple Syrup and DDP Motorsports are really excited about the 2016 Racing Season!! Anderson's Pure Maple Syrup will also be the Primary Sponsor on this Pathfinder/DDP Motorsports Race Car. For more information…..2016 Racing Schedule…..please visit: www.dennisprunty.com www.andersonsmaplesyrup.com www.pathfinderchassis.com Mike Gaulke Marketing Manager DDP Motorsports LLC. -
Elliott Sadler No. 1 Onemain Financial Chevrolet Alex Bowman No. 88
JR MOTORSPORTS TEAM PREVIEW: TRACK: Phoenix International Raceway RACE: Ticket Galaxy 200 (200 laps / 200 miles) DATE: Saturday, Nov. 12, 2016 RACE: Lucas Oil 150 (150 laps / 150 miles) DATE: Friday, Nov. 11, 2016 Broadcast Information – TV 7:30 p.m. ET on NBCSN / MRN & Sirius Ch. 90 7 p.m. ET Elliott Sadler enters this weekend second in the NASCAR Xfinity Elliott Sadler Series (NXS) point standings, just one point back from leader No. 1 OneMain Financial Chevrolet Daniel Suarez heading into the cutoff race for the Championship 4. The Virginia native has 15 NXS starts at Phoenix International Raceway with one win (2012), four top-five and eight top-10 finishes. Sadler is the only current full-time NXS regular with a win at the Arizona track. Sadler has amassed three wins, 13 top fives and a series-leading PR Manager: Josh Masten 28 top-10 finishes in 31 races this season. His average finish is 6.7 [email protected]; 704-677-6098 which is the best average finish of all full time Xfinity Series drivers. Heading into Phoenix International Raceway this weekend, Justin Justin Allgaier Allgaier currently sits fifth in the NASCAR Xfinity Series Chase No. 7 Suave Men Chevrolet standings, just one point outside the Championship 4 cutoff. In 12 NXS starts at Phoenix, Allgaier has three top-five and seven top-10 finishes, with a best effort of second (2013). The Illinois native’s three top-five finishes came in his three most recent starts at the 1-mile oval. He has an average finish of 3.0 over that span. -
Modelling Rankings in R: the Plackettluce Package
Computational Statistics (2020) 35:1027–1057 https://doi.org/10.1007/s00180-020-00959-3 ORIGINAL PAPER Modelling rankings in R: the PlackettLuce package Heather L. Turner1 · Jacob van Etten2 · David Firth1,3 · Ioannis Kosmidis1,3 Received: 30 October 2018 / Accepted: 18 January 2020 / Published online: 12 February 2020 © The Author(s) 2020 Abstract This paper presents the R package PlackettLuce, which implements a generalization of the Plackett–Luce model for rankings data. The generalization accommodates both ties (of arbitrary order) and partial rankings (complete rankings of subsets of items). By default, the implementation adds a set of pseudo-comparisons with a hypothetical item, ensuring that the underlying network of wins and losses between items is always strongly connected. In this way, the worth of each item always has a finite maximum likelihood estimate, with finite standard error. The use of pseudo-comparisons also has a regularization effect, shrinking the estimated parameters towards equal item worth. In addition to standard methods for model summary, PlackettLuce provides a method to compute quasi standard errors for the item parameters. This provides the basis for comparison intervals that do not change with the choice of identifiability constraint placed on the item parameters. Finally, the package provides a method for model- based partitioning using covariates whose values vary between rankings, enabling the identification of subgroups of judges or settings with different item worths. The features of the package are demonstrated through application to classic and novel data sets. This research is part of cooperative agreement AID-OAA-F-14-00035, which was made possible by the generous support of the American people through the United States Agency for International Development (USAID). -
SRT Motorsports
Contact: Adam Saal Matthew Simmons Bill Klingbeil SRT Motorsports - Nationwide Race Recap - Road America Trouble-free Day Gives Hornish Fifth Place Finish at Road America Villeneuve Leads Early, Ends Up Sixth at America’s ‘National Park of Speed’ June 22, 2012, Elkhart Lake, Wisc. - Sam Hornish Jr. stayed out of trouble and kept all four wheels on the road – literally – to score a fifth-place finish in the Sargento 200 at Road America Saturday afternoon. Hornish grabbed his third top five of the season and chopped 11 points off Elliott Sadler’s lead in the Nationwide Series championship standings. He now trails Sadler by 34 points entering next week’s event at Kentucky Speedway. Hornish led once in the race for three laps. The driver of the No. 12 Alliance Truck Parts Dodge said he had a simple strategy entering the weekend’s event at the 4.048-mile road course, a track known for chaotic racing. “We were just trying to be smart,” Hornish said. “My goal for the weekend was to make sure that we weren’t sitting in any sand traps. I’m really happy about that and to be able to pass some really good road racers there towards the end, I feel like it was pretty good. There were some guys running into each other on the last lap and I did everything I could do to try to stay out of that.” The strategy worked, despite the fact Hornish was involved in a rambunctious five-car battle for fourth-place in the closing laps featuring Max Papis, Danica Patrick, Brian Scott and his Penske Racing teammate for the weekend, Jacques Villeneuve. -
Official Race Results
NASCAR NATIONWIDE SERIES OFFICIAL RACE REPORT No. 5 14TH ANNUAL ROYAL PURPLE 300 AUTO CLUB SPEEDWAY Fontana, CA - March 24, 2012 2-Mile Paved Tri-Oval 150 Laps - 300 Miles Purse: $1,253,396 TIME OF RACE: 2 hours, 6 minutes, 28 seconds AVERAGE SPEED: 142.33 mph MARGIN OF VICTORY: 1.066 second(s) Fin Str Car Bns Driver Lead Pos Pos No Driver Team Laps Pts Pts Rating Winnings Status Tms Laps 1 1 18 Joey Logano (i) Translux Toyota 150 0 149.0 $70,770 Running 8 92 2 10 6 Ricky Stenhouse Jr Roush Fenway Racing Ford 150 43 1 116.9 66,593 Running 1 1 3 3 22 Brad Keselowski (i) America's Tire Dodge 150 0 125.3 40,750 Running 2 37 4 7 11 Brian Scott Dollar General Toyota 150 40 108.5 40,233 Running 5 4 3 Austin Dillon # Advocare Chevrolet 150 39 102.4 31,215 Running 6 14 38 Brad Sweet Great Clips Chevrolet 150 38 87.9 28,883 Running 7 6 09 Kenny Wallace RAB Racing with Brack Maggard Toyota 150 37 92.9 26,633 Running 8 15 54 Kyle Busch (i) Monster Energy Toyota 150 0 102.5 18,840 Running 1 13 9 5 2 Elliott Sadler Pierre Drive Thru Chevrolet 150 36 1 108.1 25,268 Running 1 2 10 8 33 Brendan Gaughan (i) South Point Casino Chevrolet 150 0 100.7 25,983 Running 11 16 43 Michael Annett Pilot/Flying J Ford 150 33 85.9 24,408 Running 12 17 30 James Buescher (i) Deft Finishes Chevrolet 150 0 86.8 24,158 Running 13 11 12 Sam Hornish Jr Alliance Truck Parts Dodge 150 31 91.1 24,008 Running 14 9 60 Trevor Bayne Ford EcoBoost Ford 150 31 1 93.2 23,948 Running 1 3 15 13 81 Jason Bowles # American Majority Toyota 150 29 79.7 24,863 Running 16 22 19 Tayler Malsam G-Oil Toyota 150 28 72.5 23,578 Running 17 18 44 Mike Bliss Bandit Chippers Toyota 150 27 76.6 16,900 Running 18 19 01 Mike Wallace Global Barter Corp. -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ...........................................................