A GUIDE TO THE ALCOHOL INDUSTRY Major Alcohol Sales Outlets JUNE 2017 A GUIDE TO THE ALCOHOL INDUSTRY: Major Alcohol Sales Outlets \\\ 1 Contents Introduction ...................................................................2 Major Sales Outlets Woolworths Limited ..................................................3 Endeavour Drinks Group ................................3 Wesfarmers Limited ..................................................5 Coles Group ..........................................................5 Metcash ..........................................................................7 Australian Liquor Marketers (ALM) ............7 Liquor Marketing Group ..........................................9 Liquor Legends ........................................................10 ALDI South ..................................................................11 Independent Liquor Group .................................12 Independent Liquor Retailers ...........................13 Costco Wholesale International Inc ..............14 Liquor Barons ............................................................15 Liquor Stax ..................................................................15 Chambers Cellars ...................................................15 Federal Group ............................................................16 Big Bargain Bottleshop .........................................16 Premix King .................................................................16 Star Liquor Retail Group .......................................16 Get Wines Direct ......................................................17 Vinomofo .....................................................................17 MyBottleShopOnline .............................................17 Liquor Home Delivery ...........................................17 References ..................................................................18 A GUIDE TO THE ALCOHOL INDUSTRY: Major Alcohol Sales Outlets \\\ 2 Introduction This is a brief guide to the major The information is accurate to Recommended Citation alcohol sales outlets in Australia. the best of our knowledge and we welcome any comments or Pierce, H., Stafford, J. (2017). Packaged liquor accounts feedback. We will endeavour to A Guide to the Alcohol Industry. for 80% of all alcohol sold in regularly update the information. Major Alcohol Sales Outlets. Australia.1 It is therefore important Perth: McCusker Centre for to understand who is selling it This guide to the major alcohol Action on Alcohol and Youth, and how it is made available. sales outlets in Australia is Curtin University. complemented by two other The packaged liquor market guides, Major Alcohol Companies in Australia is dominated by in Australia: Producers and the major supermarket chains Distributers and Peak Bodies and Woolworths and Coles, who Representative Groups. accounted for over 63% of the liquor retail market share in 2015-16.2 Contact: This guide outlines the numerous retail brands of these two McCusker Centre for Action companies, as well as banner on Alcohol and Youth groups and several examples of Curtin University online liquor retailers operating GPO Box U1987 in Australia. Perth WA 6845 It is important for all those with Tel: +61 8 9266 9079 an interest in alcohol policy to mcaay.org.au understand the nature of the industry to help inform a broader [email protected] understanding of how alcohol companies and industry groups © Copyright, McCusker Centre seek to influence alcohol policy. for Action on Alcohol and Youth, For example, knowing who the Curtin University, 2017 major players are in the liquor retailing world is helpful when ISBN 978-0-6480217-2-8 considering policies regarding alcohol availability (e.g. trading hours and outlet density) and liquor licensing issues. The information in this guide focuses on the off-premise sector and has been collated and summarised from a wide range of sources including company websites, annual reports and industry publications. Due to the constantly changing nature of the industry, this document should be taken as a guide only. A GUIDE TO THE ALCOHOL INDUSTRY: Major Alcohol Sales Outlets \\\ 3 Woolworths Limited ALH Group Endeavour Drinks Group Pinnacle BWS Drinks Dan Online Murphy’s retailers Langton’s Cellarmasters Wine Market A GUIDE TO THE ALCOHOL INDUSTRY: Major Alcohol Sales Outlets \\\ 4 Woolworths Limited BWS • Publicly listed Australian company that covers • “A small “convenience” drinks merchant, with a food and grocery, liquor, tobacco, petrol, general range of formats, ranging from high street liquor merchandise and hotels. stores and supermarket attached liquor stores • Had 42.9% liquor retailing market share2 and through to drive-through liquor stores.”8 54.4% of the online liquor retailing market share • “Australia’s leading convenience drinks retailer in Australia in 2015-16.3 with 1,200 stores across Australia” (as at January • Headquarters: Sydney, Australia. 2017).8 • “Our intention is to make BWS the value ALH Group convenience store of choice.”12 • Woolworths owns 75% of ALH Group in a joint • In any given week, 1.1 million Australians shop at venture with Bruce Mathieson Group. BWS, spending an average of $48 each.10 • ALH Group have a portfolio of pubs, sports • Operates an online store. bars, bistros, restaurants, cafes, retail liquor, • In 2013, Woolworths Liquor stores were accommodation, nightclubs and wagering.14 rebranded to BWS.13 • Operates 323 licensed venues and over 537 • Announced in 2016 that over the next three to retail liquor outlets across Australia (as at January five years they plan to open 6–10 standalone new 2017).15 stores per annum.5 • Had sales of $1.5 billion in the 2016 financial year.5 • Australia’s leading pub operator of electronic Pinnacle Drinks gaming machines, wagering, sports betting • Established in 2012, manages its own and outlets and KENO.14 ALH has more than 12,000 exclusive brands on behalf of Endeavour Drinks poker machines in its hotels, and it’s estimated Group.17 that pokies account for at least 80% of ALH’s • Partners with winemakers, growers, brewers and revenue.16 distillers to exclusively supply wine, beer and spirit brands to BWS, Dan Murphy’s and ALH Group.17 Endeavour Drinks Group See Major Alcohol Companies in Australia: • In April 2016 Woolworths Liquor Group Producers and Distributers guide for details on announced its name change to Endeavour Pinnacle Drinks brands. Drinks Group.4 • Operates 1,486 liquor stores under the Dan Cellarmasters Murphy’s and BWS brands (as at end of 2016 • Online liquor retailer financial year).5 • Australia’s largest provider of home-delivered • Had sales of $7.58 billion in the 2016 financial wines.18 year.5 • Financially contributes to DrinkWise.6 Wine Market • Foundation member of Alcohol Beverages • Online liquor retailer Australia.7 • “Our industry connections and friendships with winemakers let us grab the best deals in Dan Murphy’s the country before the others have even heard • “A destination “big-box” drinks merchant.”8 the grapes being picked… WineMarket is your • Lowest liquor price guarantee: “We don’t match bartender, bargain hunter and BBQ booze-finder prices, we beat them daily by employing a in one simple shop. We do the hunting, you do the dedicated Price Check Team.”8 drinking.”69 • Over 200 stores in Australia (as at January 2017).9 • Operates an online store. Langton’s • In 2016, Dan Murphy’s accounted for nearly 30% • Australia’s leading online fine wine marketplace.19 of the total dollars spent by Australians on alcohol purchased from liquor retailers.70 • In any given week, 1.2 million Australians shop at Dan Murphy’s, spending an average of $67 each.10 • Large, liquor barn format. e.g. Dan Murphy’s Bicton store in WA has approximately 1,296m2 of display/sales area.11 • Announced in 2016 that over the next three to five years they plan to open 8–10 new stores per annum.5 A GUIDE TO THE ALCOHOL INDUSTRY: Major Alcohol Sales Outlets \\\ 5 Wesfarmers Limited Coles Group First Choice Spirit Hotels Liquor Superstore Vintage Liquor Cellars Market Liquorland A GUIDE TO THE ALCOHOL INDUSTRY: Major Alcohol Sales Outlets \\\ 6 Wesfarmers Limited Liquorland • Publicly listed Australian company, with business • “Liquorland is one of Australia’s largest alcohol operations covering supermarkets, liquor stores, stores, stocking a wide range of local and tobacco sales, hotels and convenience stores, imported wines, beers, ciders, Champagne, department stores, home improvement and office spirits and premixed drinks across more than 600 supplies, coal mining, energy, chemicals and locations nationwide.” 25 fertilisers and industrial and safety products.20 • 687 Liquorland stores in Australia (as at June • Wesfarmers Limited had 20.8% of the liquor 2016).23 retailing market share2 and 19% of the online • Operates an online store. liquor retailing market share3 in Australia in 2015-16. Vintage Cellars • Headquarters: Perth, Australia. • “Vintage Cellars is Australia’s Fine Wine Specialist”; stocks wine, champagne, spirits and Coles Group beer.26 • The Coles division of Wesfarmers is a food, liquor • 81 Vintage Cellars stores in Australia (as at June and fuel retailer. 2016).23 • National liquor retailer and hotel operator with • Operates an online store. over 860 stores and 89 hotels (as at March 2017).21 Liquor Market • Coles liquor sales revenue in 2015-16 was • “Low cost and so much more”.27 estimated to be $2.09 billion.2 • Liquor barn format. First store launched in 2016