SM-CVBU/RKK/20-21/42 16th July 2020

PRODUCT AND MARKETING COMMUNICATION POLICY

Objectives:

 To ensure TML product and marketing related communication is standardized across all stakeholders  Prevent any misrepresentation or distortion of product related facts and features, leading to any customer dissatisfaction or legal consequences

Policy applicable for:

 TML CVBU, Channel Partners and their employees Scope:

Any communication (print, audio visual, product presentation or any other product and marketing communication form) or dealer website that has Tata, Tata Motors, Tata OK or any other Tata owned or designed logo, intellectual property rights and vehicle image / description fall under the scope of this guidelines.

Enforcement:

 Any dealership breaching this policy will be subjected to appropriate action as per dealership agreement.

 Any violation done by TML employee in regards to this policy will be subjected to appropriate action as per Tata Code of Conduct (TCoC).

This document is approved by: Vice President – Sales & Marketing (Rajesh Kaul)

Version Date of Release Summary of Changes

V1 July 16, 2020 Terms & Conditions defined

This document supersedes any previous policy / communication on this subject.

This is a controlled document for private circulation only.

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TABLE OF CONTENTS

1. Overview and guidelines of communication

2. Guidelines on Product and Marketing communication (Presentation and AV)

3. Guidelines on in print and digital media (by dealerships)

4. Sharing News Updates related to Tata Motors

a. Usage of User-generated content – Multimedia

b. Regular updates on the Social Media Profiles

c. Logo Usage on Dealer Website

5. Guidelines on Tata Motors usage

6. Guidelines on Social and Digital Media

7. Approval matrix for appropriateness and correctness (Management System Chart)

8. List of Annexures

I - No Objection cum Declaration Format for Customer testimonials

II – Statement on Policy for Dealer Website

III – Do’s and Don’ts as per Advertising Standards Council of India (ASCI)

IV – Do’s and Don’ts in advertising as per Indian Penal Code

V – Do’s and Don’ts in advertising as per State Emblem India Act, 2005

VI – Do’s and Don’ts in advertising as per Consumer Protection Act, 2019

VII – Guidelines in advertising as per other relevant regulations

VIII – List of commonly used specifications in the Automobile Industry

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1. Overview and guidelines of communication

Communication is a key prerequisite for both brand reputation and stakeholder commitment. TML makes every effort to ensure appropriate communication with all its stakeholders, including Employees, Customers and Channel partners.

Guiding principles a. Responsible Marketing At all times, comply with applicable laws. Always be mindful of the Environmental implications of marketing activity. b. Transparency Our goal is to be a company known for its open communication by proactively providing a regular flow of relevant Product and Marketing information, thereby avoiding rumors, suspicion and mistrust resulting from concealment or distortion of information. c. Based on fact Our communication is based on facts from evidence and confirmed data reflecting truthful and accurate information. Any product and marketing related communication will be based on these facts. Our approach should not create misconceptions that could raise false expectations. This also means that TML Field Team and its Channel Partners will not distort any official communication received from TML Sales Head Quarters (SHQ) related to product information and comment on rumors or third-party matters including competitors. We do not speculate on the outcome of pending issues until such time as an official decision has been reached. d. Consistency  Any product related specifications / information should not be distorted or misrepresented and should be exactly in line as provided by Tata Motors Limited.  Advertisements posted in digital and print media should be in line with the enclosed TML guidelines and approved by the respective State Head.  It is essential to TML’s reputation that all messages are in line with a true and correct position disclosed by the Company. To this end, we require our Channel Partners to highlight any inappropriate content and/or direct inquiries from members of news organizations and mass media or government officials to Tata Motors Corporate Communication Team through designated Regional SPOCs in writing. e. Equal treatment of audiences TML treats all stakeholders equally when considering their information needs. Our goal therefore is to provide consistent, standardized and targeted dissemination of information and news relating to TML products and services.

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2. Guidelines on Product and Marketing communication (Presentation and AV) a. TML will release product and marketing information to the dealership team only through the designated SPOC - Regional Sales Manager of that specific Product Line b. Dealership team will only circulate approved content received from nominated TML SPOC among its employees and customers or whatever is available in public domain including TML website or official social media pages. In case of any queries, the Dealership Team shall connect with the nominated TML SPOC and avail clarification in writing. c. Channel Partners / Dealership Employees will share product related content / document only in non-editable format (PDF) with customers and any other external stakeholders d. Any content created or approved by TML cannot be tweaked, modified, distorted in any form whatsoever by the Channel Partners or any TML employee. e. Both TML employees and our channel partners needs to uphold the confidentiality principles and do not share any sensitive information or those meant for limited circulation in public domain. f. In case dealership wants to develop POS material, consent from respective state head is required, clearly highlighting the layout, purpose and benefit. g. Claims regarding POS printing expenses to TML should include confirmation mail provided by respective State Head. h. Ensure that there is no misuse of technical data or any use of scientific terminology or vocabulary in such a way as to falsely suggest that a claim has scientific validity or misrepresentation in any manner. i. Ensure that there is no association of our products or services with – any marketing themes, figures or images likely to cause serious or widespread offence to any religion, nationality, culture, gender, race, sexual orientation, age, disability or minority group.

3. Guidelines on Advertising in print and digital media (by dealerships)

a. Respective TML State Head should approve release of all advertisements in digital and print media. b. Claim in the Advertisement to be justified with supporting evidence. Advertisements should avoid claims that can be generally contested. E.g. Mileage figures. If any data is portrayed, the source of data should be mentioned. c. All advertising claims wherever explicitly stated are to be supported by independent research or assessment, the source and date of such independent research or assessment must be indicated in the advertisement. The source should be authentic and notified. d. Advertisements should disclose all material facts which if suppressed or distorted would mislead the costumer by implication or omission. e. Advertisements should be framed in such manner as to gain customer trust and not exploit his/her lack of understanding or knowledge. f. Advertisements should not Portray violation of the traffic Rules, Stunts or actions, which require professional driving skills, in normal traffic conditions which in any case should carry a readable cautionary message drawing viewer attention to the depiction of stunts. g. Advertisements that refer to awards/rankings should indicate clearly the name of the organization that has provided the award/ranking and the month and year in which the award/ranking was announced. h. The validity of the awards/ranking so used to substantiate a claim should be of a period preceding the advertisement by not more than 12 months. In some cases if the year of the awards period is self-explanatory then such reference to the award being current is not applicable. Kindly refer to the enclosed Advertisement Page 4 of 26

Guidelines and details do’s and don’ts mentioned at annexure III to VIII. Ensure all advertisements are checked from legal perspective before finalization. i. NOC to be obtained from customer before using their videos, feedback as a testimonial (Refer Annexure I)

4. Sharing News Updates related to Tata Motors

The Channel Partner is requested to not update any News / Blogs / Media story / Opinion led stories / Vehicle Reviews related to Tata Motors without verifying the same with the respective State Head of TML and taking his approval in writing. a. Usage of User-generated content – Multimedia

The local marketing agency working with the Channel Partner is requested to verify all User-generated content before the same is shared on the digital platform. In case any personal information of the customer is to be uploaded or shared with TML or any third party, a prior written consent from such customer should be taken in writing. This varies from blogs posts to You Tube videos to images of vehicles other than those provided by TML as information represented under User Generated Content is often incorrect and speculative which may hamper our brand reputation in the market b. Regular updates on the Social Media Profiles

All social media profiles and websites need to be updated frequently and latest contents to be used. Offers showcased on the website should be removed once the offer date has ended. c. Logo Usage on the Website

The Tata Motors Logo appears on the Top Left Corner and Dealer Group Logo / Name appears on Top Right Corner of the website. TML logo and tagline cannot be modified in colour, appearance and layout. The Tata Motors Logo should be used by the Channel Partners only after availing prior written consent from Tata Motors Limited. d. All Images having ‘Tata Motors Limited’ logo should be straight and vertically aligned when used in print / digital form

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5. Guidelines on Tata Motors Brand usage a. Logo guidelines:

There are 2 logo lockups: Linear and Stacked.  The Linear Logo is the preferred lockup for use in communication touchpoints.  The Alternate Stacked Logo should be used when there is limited horizontal available.

b. Minimum Size Usage:

Do not use the logo lockups and variations below minimum widths specified for print or digital media.

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c. Linear Logo:

d. Linear Logo + Tagline

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e. Colour Usage for Logo

The Tata Motors logo can be used in 3 colours from the brand palette, depending on background colour.  Select from the options to ensure maximum & clear visibility of logo.  For digital media, use RGB or HEX colour values. For print media, use CMYK or Pantone values, depending on method of production.

f. Incorrect usage of logo

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g. Brand Visual Language in the form of Assets Usage

1. Colour + + Grid Dots + Blocks 2. Colour + Typography + Blocks

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h. Recommended typeface (Font) Asset Specifications in relation to Typography and Brand Typeface

To bring consistency across all Tata Motors communication Uni Neue is the recommended English font in all communication. The font also ensures a good screen performance.

Similarly, for Regional language TML recommend the use of font of Kohinoor family

 Kohinoor Gujarati  Kohinoor Gurumukhi  Kohinoor Devanagari  Kohinoor Tamil  Kohinoor Marathi

i. Substitute Typeface

For communication where the brand typeface, Uni Neue, cannot be used, Calibri is recommended as the substitute typeface

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j. Asset Specifications – Typography and Brand Typeface Usage

k. Asset Specifications » Typography » Typeface for Indian Languages » Usage

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l. Asset Specifications - Typography and Substitute Typeface

Substitute Typeface

For communication where the brand typeface, Uni Neue, cannot be used, Calibri is recommended as the substitute typeface.

6. Guidelines on Social and Digital Media

1. Participation on social media platforms

Employees of TML and its Channel Partners will participate on the social media platforms in personal capacity and should not use TML branding in the form of logos, trademarks, visual identity etc. while posting comments. It is recommended to use personal email, not your official email address when using social media.

We encourage TML and dealer employees, in their individual capacity, to be an 'observer' for sentiment and critical issues. We also expect them to be responsible for their actions, to be conscious about mixing their personal, business lives and keep in mind at all times the global audience of social media. The content posted in personal life may be viewed as representing a company point of view.

While encouraging participation on Social Media platforms, Tata Motors also believes in responsible and transparent use of the medium, to protect the individual's and the company's interests. These guidelines are therefore applicable in all instances of participation on the social media, including individual, passive participation.

Downloading social media apps on laptop / computer used for business purpose should be avoided. There is a need to protect the privacy and personal security of customers and colleagues. When prompted, do not allow Social Media sites to access email contact lists or any other confidential data located on dealership hardware or software (e.g. contact list from your email account).

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2. General Social Media Guidelines a. Identify yourself Some individuals may work anonymously, using pseudonyms or false screen names. TML discourages this in blogs, wikis or other forms of on line participation that relate to the group, our business or issues with which we are engaged. We believe in transparency and honesty. If you are writing about your work, we encourage you to use your real name, be clear who you are, and identify that you work for TML / dealership. b. Speak in the first person and use a disclaimer Whether you publish a blog or some other form of social media, make it clear that what you say is representative of your personal views and opinions and not necessarily the views and opinions of TML. At a minimum, you should include the following standard disclaimer: "The postings on this site are my own and don't necessarily represent TML / Dealership positions, strategies or opinions:' c. Respect copyright and other laws For the protection of the copyright of the company and well as your own, it is critical that you show proper respect for the laws governing copyright and fair use of copyrighted material owned by others, including the company's own copyrights and . Never quote more than short excerpts of someone else's work. And it is a good practice generally to link to others' work. But at the same a Written Approval/License needs to be taken from the respective Copyright Owner before using/reproducing such work in the advertisement. d. Non-disclosure of confidential information Do not get drawn into conversations, answer any questions or provide any information regarding Tata Motors Limited on any social media groups or otherwise, which is/or deemed to be confidential in nature.

3. Information Sharing

Any information on business or financials of TML or about the Tata group, published on Tata Motors website may be shared, without changing the context or any facts and figures. For specifics, please note the following: a. Protecting confidential and proprietary information. Social media blurs the traditional boundaries between internal and external communications. Be careful of what you publish, particularly on external platforms. You must make sure you do not disclose or use company confidential or proprietary information or that of any other person or company in any online social media platform.

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b. Accurate Information. Never knowingly or otherwise communicate information that is untrue or deceptive. Communications shall be based on current, accurate, complete and relevant data available. TML will take all reasonable steps to assure the validity of information communicated via any channel but it is your responsibility to assure accuracy in the first instance. Anecdotes and opinions shall be identified as such. c. Accountability Organisation or Individual employees will be held accountable for the information shared online. Be careful what is being shared, published, posted or otherwise disclosed. Individuals will be personally responsible for what is being shared from their social media account and should be kept in mind that anything shared or posted may be in public domain for an indefinite period of time (even if it is attempted to modify or delete). It is expected that all online communications reflect the principles of Tata Code of Conduct.

4. Desired Practices a. Protect OEM, Customers and Suppliers Tata Motors Limited customers or suppliers should not be cited or obviously referenced without their written approval. b. Respect your audience and your co-workers If your writing is self-hosted, use your best judgement and be sure to make it clear that the views and opinions expressed are yours alone and do not represent the official views of the dealerships / Tata Motors Limited. c. Don't start arguments or fuel them When you see any information that is not accurate, is misleading and/or out of context and untrue, you may certainly use your writing or join someone else's, to point that out. Always do so with respect, stick to the facts and identify your affiliation. Also, if you speak about a competitor, you must make sure that what you say is factual and you have supporting evidence to substantiate your statements and ensure it does not disparage the competitor. Avoid unnecessary or unproductive arguments. d. Use your best judgement after understanding the consequences Remember that there are always consequences to what is published. If you're about to publish something that makes you even the slightest bit uncomfortable, review the suggestions above and think about why that is. Ensure your writing / statements and / or advertisements comply with all applicable laws.

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7. Approval matrix for appropriateness and correctness (Management System Chart)

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8. List of Annexures

Annexure I - No Objection cum Declaration Format for Customer testimonials

1. I, (______), S/0: ______, aged ___, residing at: ______state that I am voluntarily participating in the Feedback Survey conducted by TATA MOTORS LIMITED (hereinafter also referred as “TML”), having registered office at Bombay House, 24, Homi Modi Street, Mumbai 400001.

2. I hereby consent and authorize ______and Tata Motors Limited to use the photographs or videos made by TML and/or ______or their representatives and all the information provided by me including any personal information to ______and Tata Motors Limited during the Feedback Survey, for its product promotion on all social media, digital and Above the line (ATL) platforms, customer meets, advertisements, etc. and myself or any of my heirs, successors or representatives shall not make claims against Tata Motors Limited or its Directors, employees and ______or demand any compensation for the same. I shall inform in writing to ______and Tata Motors Limited if I intend to withdraw my aforesaid consent.

3. I also confirm and agree that I shall not make statement in respect of Tata Motors or its products in any forum without prior written approval of Tata Motors Ltd.

4. I hereby execute this No Objection Cum Declaration after fully understanding the contents including my responsibility connected thereto, without any pressure and in good health and sound mind.

Signature:

Name:

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Annexure II – Statement on Privacy Policy for Dealer Website Privacy Commitment

In the course of using this website, mobile applications or its custom extensions or availing the products and services vide the online application forms and questionnaires, M/s ______and its Business Partners/ Affiliates may become privy to the personal information of its customers, including information that is of a confidential nature. We may collect personal identification information from website users, customers in a variety of ways, including, but not limited to, when website users or customers visit our site and in connection with other activities, services, features or resources we make available on our Site. Website users or customers may be asked for, as appropriate, name, email address, mailing address, phone number. We will collect personal identification information from website users or customers only if they voluntarily submit such information to us. Website users or customers can always refuse to supply personal identification information, except that it may prevent them from engaging in certain Site related activities. M/s ______is strongly committed to protecting the privacy of its customers and has taken all necessary and reasonable measures to protect the confidentiality of the customer information and its transmission through the world wide web and it shall not be held liable for disclosure of the confidential information when in accordance with this privacy Commitment or in terms of the agreements, if any, with the Customers. M/s ______endeavours to safeguard and ensure the security of the information provided by the Customer. M/s ______uses 128-bit encryption, for the transmission of the information, which is currently the permitted of encryption in India. When the information provided by the Customers is not transmitted through this encryption, the Customers' system (if configured accordingly) will display an appropriate message ensuring the best level of secrecy for the Customer's information. The Customer would be required to cooperate with M/s ______in order to ensure the security of the information, and it is recommended that the Customers necessarily choose their passwords carefully such that no unauthorised access is made by a third party. The Customers should undertake not to disclose their password to anyone or keep any written or other record of the password such that a third party could access it. The Customer would be required to cooperate with M/s ______in order to ensure the security of the information, and it is recommended that the Customers necessarily choose their passwords carefully such that no unauthorised access is made by a third party. The Customers should undertake not to disclose their password to anyone or keep any written or other record of the password such that a third party could access it. The Customers shall not disclose to any other person, in any manner whatsoever, any information relating to M/s ______or its Business Partners/ Affiliates of a confidential nature obtained in the course of availing the services through the website. Failure to comply with this obligation shall be deemed a serious breach of the terms herein and shall entitle M/s ______or its Business Partners/ Affiliates to terminate the services, without prejudice to any damages, to which the customer may be entitled otherwise.

We use the information we collect from you for the following purposes: • To provide our Services. • To send you promotional, transactional and/or marketing communications. • To respond to your requests and inquiries. • To improve user experiences by making our website easier to use and navigate. • For other legitimate business purposes.

We may share or disclose your information to the following categories of third parties and for the following reasons: • To third-party service providers, agents or independent contractors who help us maintain our Services and provide other administrative services to us. • To manufacturers or unaffiliated third parties whose products and/or services we believe might be of interest to you.

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We may disclose your personal information to law enforcement, government agencies, and other related third parties, in order to comply with the law, court order/s, enforce our policies, or protect our or others’ rights, M/s ______will limit the collection and use of customer information only on a need-to-know basis to deliver better service to the customers. M/s ______may also use and share the information/personal information provided by the Customers with its Business Partners/ Affiliates, product manufacturer/s and third parties for providing services and any service-related activities such as collecting subscription fees for such services, and notifying or contacting the Customers regarding any problem with, or the expiration of, such services. In this regard, it may be necessary to disclose the customer information to one or more agents and contractors of M/s ______and their sub-contractors, but such agents, contractors, and sub-contractors will be required to agree to use the information obtained from M/s ______only for these purposes.

By using the website: 1] You unconditionally and voluntarily consent and authorize ______(Insert name of the dealer) to collect, store and/or use all your information and to update/upload your information in our records. 2] You consent and authorize ______(Insert name of the dealer) to use or share all your information in accordance with its privacy policy. 3] You agree to inform ______(Insert name of the dealer), if you intend to withdraw your aforesaid consent/ authorization.

Changes to this privacy policy: ______(Insert name of the dealer) has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. A revised Privacy Policy will only apply to data collected subsequent to its effective date. Any revisions will be posted at least 15 days prior to its effective date. Disclaimer: This website “_____” (Comment: Insert name of specific Website) should be accessed only if you agree to the terms and conditions of our Privacy Policy and voluntarily consent and authorize us to use all the information provided by you in accordance with the Privacy Policy. If you do not agree to the terms of our Privacy Policy or you are dissatisfied for any reason in relation to the Websites and / or any contents thereof, you are prohibited from further accessing the Website. Your continued use of the Site following the posting of changes, if any to this policy will be deemed as your acceptance of those changes. Cookie policy: M/s ______website uses Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies that are text files containing small amounts of information {this does not include personal sensitive information}, which are downloaded to your device when you visit a website in order to provide a personalised browsing experience. Cookies do many different jobs, like allowing users to navigate between pages efficiently, remembering their preferences, and generally improving their browsing experience. These cookies collect information analytics about how users use a website, for instance often visited pages. All information collected by third party cookies is aggregated and therefore anonymous. By using our website user/s, agree that these types of cookies can be placed on his/her device. User/s is free to disable/delete these cookies by changing his/ her web browser settings. M/s ______is not responsible for cookies placed in the device of user/s by any other website and information collected thereto. The Customer authorises M/s ______to exchange, share, part with all information related to the details and transaction history of the Customers to its Business Partners/ Affiliates in any telecommunication or electronic clearing network as may be required by law, customary practice, credit reporting, statistical analysis and credit scoring, verification or risk management and shall not hold M/s ______liable for use or disclosure of this information.

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Annexure III – Do’s and Don’ts as per Advertising Standards Council of India (ASCI)

S. No. Do's Don'ts (1). Ensure that the contents are truthful. Do not portray violation of the Traffic Rules. (2). The descriptions, claims and comparisons Do not show speed maneuverability in a manner should be capable of substantiation. that may encourage unsafe or reckless driving.

(3). Maintenance of proper records to meet Do not show stunts or actions, which require the requirements of substantiation. Tata professional driving skills, in normal traffic Motors Ltd. shall be ready to produce such conditions. substantiation as and when called upon to do so by the Authorities. Indicate the source and date of Do not distort facts nor mislead the consumer (4). independent research or assessment as by means of implications or omissions. mentioned in the advertisement. (5). Comparison with rival products must be Do not distort facts or mislead customers while factual and capable of substantiation. doing comparison with rival products or with the one it is compared with.

(6). Tata Motors Ltd should seek explicit Do not use ambiguous and misleading written permission from the person, firm statements or visual presentation about the or institution before making their product or TML. reference in the advertisement.

(7). Clearly specify all the costs that are Do not describe any product as "free" where payable (whether direct or indirect). there is any direct cost to the consumer other than the actual cost of any delivery, freight or postage. (8). Maintain adequate records to justify that the Do not abuse the trust of consumers or cost of 'free gift' was not added to the actual exploit their lack of experience or price of product, and gift offered was actually knowledge. free of cost. Tata Motors Ltd. will be required to show, as and when called to do so by the Authorities, that the price paid by the consumer for the product/service offered for purchase with the advertised incentive is no more than the price of the product/service without the advertised incentive. (9). Specify clearly as to what aspects of the Do not exaggerate any claim as regards the product are "new and "improved", regarding product that may lead to grave or the product's utility, function, product widespread disappointment in the minds of , package, design, etc. consumers.

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(10) Nevertheless, the Cable Television Networks Do not contain statements or visual (Amendment) Rules, 2006, under Rule 7(9) presentation which directly or by implication, makes it mandatory for all advertisements omission, ambiguity, exaggeration or otherwise carried by cable services to be compliant are likely to mislead the consumer about the with ASCI norms product, Tata Motors Ltd or about any other product advertised by Tata Motors Ltd.

(11) Ensure that the material copied from the Do not state that the competitor's goods are Internet or web servers is not protected by bad so as to promote our goods. copyright in the same way as works published through any other means.

Do not run advertisements that are similar to (12) A Written Approval/ License has to be taken any other advertiser's earlier run from the Copyright Owner before advertisements in general layout, copy, using/reproducing them in the slogans, visual presentations, music or sound advertisement. effects, as to suggest plagiarism (13). Obtain written permission from the owner of Do not use anything, which is in breach of the law; Trademark before using the same. nor omit anything that the law requires. (14). Obtain written permission from a person in Do not unjustifiably use the name or initials of the Photographs/Images or from a person any other organization nor take unfair owning it, before using/reproducing the advantage of the goodwill attached to the same. trademark or symbol of another organization or its product. (15). In an advertisement of mileage in a vehicle, Do not undermine the importance of driving a please indicate that it is not applicable for vehicle by following the applicable speed limit other models of similar vehicle. and by following the applicable Motor Vehicle Laws while driving, and should not undermine the safety of the Driver, occupier and passer-by or mislead the viewer. Do not choose aspects of a product in such a way (16). Specify the aspects of product while as to confer an artificial advantage upon the comparing with the competitor's product. competitor's product. (17). The comparisons should be factual, Do not abuse the trust of consumers or exploit accurate and capable of substantiation. their lack of experience or knowledge. Avoid any claim so exaggerated as to lead to grave or widespread disappointment in the minds of consumers. (18). Ensure that there is no likelihood of the Do not denigrate, discredit or attack other consumer being misled as a result of the products, advertisers or advertisements comparison. directly or by implication. (19). It should be clear as to what aspects of the Do not choose the subject matter of advertiser's product are being compared comparison in such a way as to confer an with aspects of the competitors’ products. artificial advantage upon the advertiser or so as to suggest that a better bargain is offered than is truly the case.

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(20). For TV advertisements, the size of the Do not aim to influence or persuade "Supers" shall be of minimum 12-pixel height customers into buying products that they and stay not less than 4 seconds duration on promote, many a times advertisements the screen for up to 2 lines of "Supers". For illegally use false statements and every additional line of "Super”, additional 2 misrepresentations about their products in seconds of hold time would be required. violation of customers' right to know exactly Script of the "Supers" should be in the same what they are purchasing. language as the audio of the advertisement. (21). For print advertisements, the font size of the Do not use the content that may breach any word "Supers" shall be minimum 6 and 7 law nor omit anything, which the law points for 100 column centimeters or less requires. and more than 100 column centimeters or equivalent size advertisements respectively.

(22). Ensure consistency between the claims in Do not make unjustifiable use of the name or advertisement and information on the actual initials of any other firm, company or physical vehicle. institution, nor take unfair advantage of the goodwill attached to the trademark or symbol of another firm or its product or the goodwill acquired by its advertising campaign.

Annexure IV – Do’s and Don’ts in advertising as per Indian Penal Code

S. No. Do's Don'ts (1). Ensure that the contents are meeting the Do not use obscene contents. cultural and moral values of the society. (2). Ensure that only true state of facts are stated Do not use defamatory contents. in public good.

(3). Ensure that the Consumer has right to choose Do not publish and / or promote a lottery. to enable consumer to choose from available options.

(4). Observe fairness in the competition. Do not make statements creating or promoting disharmony/ enmity in the society. (5). Do not deride any race, caste, or nationality. (6). Do not publish anything related to a Court's proceedings. Do not make any imputation as regards the (7). religious, racial or linguistic traits.

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Annexure V – Do’s and Don’ts in advertising as per State Emblem India Act, 2005

S. No. Do's Don'ts (1). Obtain prior written permission from the Do not use the emblem or any colorable imitation concerned Government/ officer before thereof in any manner which tends to create an using the emblem or any colorable imitation impression that it relates to the Government or thereof in any manner, which tends to that it is an official document of the Central create an impression that it relates to that Government, or as the case may be, the State Government/ officer. Government without the previous written permission of the Central Government or of such officer of that Government as may be authorized by it in this behalf.

(2). Do not use the emblem for the purpose of any trade, business, calling or profession or in the title of any patent, or in any trademark or design.

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Annexure VI – Do’s and Don’ts in advertising as per Consumer Protection Act, 2019

S. No. Do's Don'ts (1). Inform the customer about the quality, Do not engage in misleading advertisement that: quantity, potency, purity, standard and (i) falsely describes such product or service; or price of vehicles and/ or services, as the (ii) gives a false guarantee to, or is likely to mislead case may be so as to protect the the consumers as to the nature, substance, consumer against unfair trade practices quantity or quality of such product or service; or and misleading advertisements. (iii) conveys , express or implied representation which, if made by the manufacturer or seller or service provider thereof, would constitute an unfair trade practice; or (iv) deliberately conceals important information. (2). Ensure that the objective of Do not create onerous/unfair terms for the advertisement is to promote, protect Consumer, including but not limited to a condition for and enforce the rights of consumers as a making excessive security deposit. class. (3). Ensure that the penalty imposed on the Do not unilaterally withdraw the contest/ scheme customer for the breach of Terms & without reasonable cause. Conditions is proportionate with the loss actually caused to TML due to such breach. Do not offer gifts, prizes or other items with the (4). Ensure that the charges, obligation or condition imposed on customer is intention of not providing them as offered or reasonable and which do not put him to creating impression that something is being given or disadvantage. offered free of charge when it is fully or partly covered by the amount charged, in the transaction as a whole. Do not make any statement which falsely represents (5). Provide information about final results of the scheme, offering gifts, prizes to the that: participants on its closure. a. the goods are of a particular standard, quality, quantity , grade, composition, style or model; b. the services are of a particular standard, quality or grade. Ensure that the warranty, performance, Do not disparage the goods, services or trade of (6). efficacy or life of a vehicle as claimed in another person/ competitor. the advertisement is based on an adequate or proper test thereof. Ensure that the sponsorship or Do not claim any re-built, second-hand, renovated, (7). affiliation is obtained before claiming reconditioned or old vehicle/ spare parts to be new. the same in an advertisement.

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Annexure VII – Guidelines in advertising as per other relevant regulations

i. Tamil Nadu Price Scheme (Prohibition) Act, 1979 Do not publish any advertisement which is in the nature of "prize scheme" in Tamil Nadu.

ii. Indecent Representation of Women (Prohibition) Act, 1986 Do not make indecent representation of women through advertisements or in publications, writings, paintings, figures or in any other manner and for matters connected therewith or incidental thereto. iii. Young Persons (Harmful Publications) Act, 1956 Do not make any publication to show/project a Young Person(s) under the age of 20 years as engaged in commission of offences, acts of violence/cruelty or incidents of repulsive/horrible nature. iv. The Representation of the People Act, 1951 Do not make any publication as to make any gratification/ offer in the form of motive or reward for any other person to vote or refrain from voting.

v. Insurance Regulatory and Development Authority Act, 1999 Do not advertise the Insurance products, offer Insurance products, offer discount in insurance premium through TML Dealers in the guise of an offer or offer rebate in the Insurance Premium either directly or indirectly with TML's vehicle advertisement.

Disclaimer: “Guidelines, are merely indicative and do not guarantee complete cover on the possible legal liability. Many guidelines are subjective in nature and would require legal scrutiny on case to case basis, and they should not share the same with any other person, and it is for their own understanding.”

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Annexure VIII – List of commonly used specifications in the Automobile Industry

 All units should be in singular;  While writing the numbers, from the decimal point either to left or right, the first three numbers will be grouped together and then a space should be left and then the next numbers should be grouped into two. No commas or dots shall be used;  Units shall always be written in lowercase unless the unit is derived from the name of the person who invented it (for example: Newton [N]; Watt [W], etc.).  There should always be a space between the symbol and the numeration

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End of Document

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