Interscholastic Athletic Administration the Magazine for High School Athletic Directors • Winter 2005

IAAInterscholastic Athletic Administration The magazine for high school athletic directors • Winter 2005

NATIONAL FEDERATION Non-Profit OF STATE HIGH SCHOOL Organization ASSOCIATIONS U.S. POSTAGE PAID Indianapolis, IN PO BOX 690 Permit No. 1558 INDIANAPOLIS, IN 46206

Contents Volume 32, Number 2 — Winter 2005

PUBLISHER ROBERT F. KANABY NIAAA EXECUTIVE DIRECTOR BRUCE WHITEHEAD IAAInterscholastic Athletic Administration EDITOR JOHN C. GILLIS 2...... News From the NIAAA MANAGING EDITOR 3...... NFHS National Report BRUCE L. HOWARD EDITORIAL ASSISTANT 4...... Educating the Principal with a Limited Athletic Background Mike Blackburn, CMAA, CHRIS BOONE associate executive director of the NIAAA, advises athletic directors on how to help a prin- PRODUCTION MANAGER cipal understand the intricacies of their job. RANDALL ORR GRAPHIC DESIGN 6...... A Method for Hiring Coaches Stan Ford, CMAA, athletic director at Temecula (California) KIM A. VOGEL Valley High School, offers advice on how to navigate the process of hiring coaches each NIAAA PUBLICATIONS year, through developing a hiring philosophy and promoting the school. COMMITTEE 10...... Developing a Job Description for Your Athletic Assistant John Evers, CMAA, athletic TIM GRAHAM, CAA Chair, Washington director at Newburgh (Indiana) Castle High School, provides guidance on what should be JOHN EVERS, CMAA included in a job description for athletic department assistants, and what duties they might Vice Chair, Indiana RUSTY LEE, CAA handle. Vice Chair, North Carolina RANDY BATES, CAA 14...... Advice: Linking Your High School and Middle School Programs Through Coaching Nebraska JIM CHAMBERS, CAA Clinics Ohio 18...... Advice: How to Get the Media Coverage Your Athletes Deserve JAY CORNILS, CMAA Texas 20...... Advice: Fund-raising the Franklin Township Middle School Way DR. JOHN FOLEY, CAA New York 24...... 24 Individuals to Receive Awards in Orlando GLEN GILLESPIE, CAA 37...... Nuts and Bolts Ohio PAIGE HERSHEY, CAA 38...... Ideas That Work Texas DR. SCOTT SMITH, CAA 41...... Techno Talk Michigan 42...... NIAAA Membership Information 44...... 2005 State Awards of Merit 47...... AD Conference Exhibitors List

The NFHS and the editors of IAA would like to credit photographers or photograph sources and sincerely INTERSCHOLASTIC ATHLETIC ADMINISTRATION, an official publication of the National Federation of State thank them for their contributions. Cover photo credit: 20/20 Photographic, Mt. Pleasant, Michigan. High School Associations, is published four times a year by the NFHS. IAA welcomes full-color action photos from all high schools and will attempt to run as many as possible. EDITORIAL AND ADVERTISING OFFICES: NFHS, PO Box 690, Indianapolis, Indiana 46206; Phone: 317-972- Send photos to Bruce Howard, Managing Editor, IAA, National Federation of State High School Associations, 6900; www.nfhs.org. PO Box 690, Indianapolis, Indiana 46206. Photos can be submitted electronically to [email protected]. SUBSCRIPTIONS: To nonmembers, $15.00 for a one-year subscription. Canada add $6.00 per year surface The opinions, beliefs and viewpoints expressed by the various authors and contributors to this document do postage. All other foreign subscribers, please contact the NFHS office for shipping rates. Back issues are $4.00. not necessarily reflect the opinions, beliefs, viewpoints or official policies of the National Federation of State High School Associations or its membership. MANUSCRIPTS may be submitted by mail or e-mail to the editor. Reproduction of material published in INTERSCHOLASTIC ATHLETIC ADMINISTRATION is prohibited without written permission of the NFHS Interscholastic Athletic Administration is a blind- and peer-reviewed professional journal intended to meet executive director. the needs of interscholastic athletic administrators. Copyright 2005 by the National Federation of State High School Assoc iations. All rights reserved. Bruce Whitehead Dennis Fries NIAAA Executive Director NIAAA President News from the NIAAA

he fall sports season is almost history, and I’m sure many irst of all, as I approach the end of my presidency, I of you are immersed in winter sports already. I am con- must thank everyone for the incredible support I have T fident you are serving the best interests of your student- F received this past year. Very seldom does anyone athletes. achieve a distinction like this without the care and nurturing I am pleased to report that the NIAAA staff restructuring of many people. As those of us in the athletic forum know, is complete with the addition of Patty Conrad. Patty comes to without the unquestioned support and encouragement of the NIAAA with previous experience in meeting planning, one’s spouse, family and friends, our jobs and the ability to accounting, payroll and managing associations. Patty’s respon- rise in an organization to a leadership position would be sibilities will include office management, all accounting and impossible. Kathy, my wife, our children, and now our grand- payroll, leadership training and membership. Fran Flannery children, continue to walk every step with me. For this, I will will continue as the certification program manager. Mike Black- always be grateful. burn, associate executive director, will be responsible for all Next, I must acknowledge my West Irondequoit (New publications, organizational memberships and the newly estab- York) School District for its encouragement and support of my lished logo shop. I will continue to administer the awards pro- NIAAA time commitment. I must also thank my office “team- grams, work with our corporate partners and handle individual mate,” secretary Joan DiGiovanni, for always picking up the memberships as a portion of my responsibilities. pieces. My colleagues in New York and across Section 1 con- A number of you are finalizing plans to attend the tinue to help me out as needed in every conceivable way. NFHS/NIAAA National Conference of High School Directors Also, my thanks, admiration and appreciation goes out to the of Athletics in Orlando, Florida. What a tremendous opportu- National State Executive Directors Council and its president, nity for professional growth. In addition, the networking with Jerry McGee, for its work done on behalf of the NIAAA and fellow athletic administrators from across this great nation is an my presidency. This group of extremely hard-working and car- invaluable learning experience. If you are going to Orlando, ing state leaders will continue to be a force for strengthening please introduce yourself to each of your NIAAA staff mem- the position of athletic administrators across the country and I bers. We want to have the ability to match a name with a face thank them as well. And of course, the members of our as we talk with you by phone or e-mail throughout the year. NIAAA Board of Directors, including our retired National The staff is very excited about a number of initiatives that Director, Frank Kovaleski; our current Executive Director are being developed. We have already announced the creation Bruce Whitehead; Associate Executive Director Mike Black- of the NIAAA online logo shop, which will be available very burn; and our office professionals – Pat Kanaby, Patty Conrad soon through the NIAAA Web site. In addition, you will be and Fran Flannery. These are ordinary people doing extraor- able to purchase NIAAA logo apparel in Orlando in the exhib- dinary work and it is much appreciated. Thanks to all. it hall logo shop. The NIAAA member gift will also be distrib- If you have not visited www.niaaa.org lately, I would ask uted at the logo shop in exchange for your NIAAA gift ticket you to do so. There you will find opportunities to help those from your registration packet. who have been severely affected by hurricanes Katrina and Another initiative that will be launched in Orlando is the Rita. Much work has been done by the NIAAA office and the NIAAA relationship with Athletic IQ. We believe this compa- National Emergency Network (NEN) under the leadership of ny’s efforts are going to be very beneficial to athletic adminis- the NEN Chairperson, Dave Martens, to identify schools and trators and coaches across the country. A presentation by rep- individual athletic administrators that have been hit hardest resentatives of Athletic IQ will be made at the NIAAA annual by these catastrophes. I would ask that you consider person- meeting in Orlando. You won’t want to miss this session. If you ally donating to the national fund in support of your col- will not be in Orlando, we will be providing each of you with leagues affected by this devastation or to encourage your information about the Athletic IQ program in early 2006. school to “adopt” an affected school from the list provided on In closing, I want to take this opportunity to wish each of the Web site. I thank you in advance for your support of this you a blessed holiday season and a new year filled with victo- very worthwhile project. ries for all of your athletic teams. You are in the greatest pro- In closing, I look forward to reacquainting with those of fession in this country because each day you have an opportu- you I have met this past year, as well as meeting many more nity to shape the future by positively influencing many young of you in Orlando. lives. IAA God bless and best wishes for a great school year. IAA

2 IAA • Volume 32, Number 2, Winter 2005 Robert F. Kanaby NFHS NFHS Executive Director national report

he recent devastation of the Gulf Coast has created ques- debate teams all offer some feeling of the way things were, and tions and concerns from people around the nation. Not the way they should be. By working together to allow youth to T just about the main issues — repairing and restoring New enjoy the things they should, we can make a difference in this Orleans, finding shelter and provisions for those left with noth- tragedy. Every person in every part of the country can do ing and mourning the tragic losses — but about other effects of something to help, and high school activities offer us one of potentially the worst natural disaster in our country’s history. many opportunities to do so. Parents concerned with enrolling children in school, athletes High school activities is just one small facet of the many worried about their seasons, students troubled by graduation emerging effects of such a terrible disaster. Great rewards are and college plans, administrators worried about accommodat- born of small efforts however, and this is no exception. Athlet- ing students outside the established budget. Around the coun- ics — high school, collegiate and professional — are stepping to try, people are working to find solutions to these problems, one the front this season, and are prepared to fill the large shoes by one. waiting for them. Sports is about something more now — the While high school athletic and fine arts programs pale in courage of players playing for new teams amidst the chaos comparison to the real problems of this tragedy — the loss of around them and the generosity of teams, players and fans to homes, possessions and even life — there is a place for these welcome them with open arms, showing a glimmer of good activities among the tragedy and destruction. Although there among the bad. The recognition that while sports may not be are reports of athletes being “recruited” to other high schools, as important in the overall picture — it is important for some there are far more stories of the goodwill and triumph of the athlete somewhere to play in a Friday-night game again. With human spirit. These stories, illustrating compassion and kind- the rest of their lives falling down around them, high school stu- ness, have floated to the top of the ugly storm waters. High dents need school and activities as a sense of normalcy, and a school activities has become a vehicle to showcase the best of feeling that this too shall pass. the human spirit and the benefits that result from uniting to As we all work toward the relief efforts that will offset the overcome the recent burdens of our country. As people work tragedies of Hurricanes Katrina and Rita, the NFHS family is to rebuild and restore life along the Gulf Coast, we must all do involved as well. One of our initiatives is the Mascot Adoption our part to help. Program, which allows high schools from around the country High school activities will play a different role in upcoming to adopt hurricane-affected schools with similar mascots and months. First, by allowing parents, teachers, players, coaches, raise funds to help rebuild and restore those schools and their referees, administrators and thousands of others to use what activity programs. We fully support each of our 51 member resources they can to give something, do something and make state organizations — and each of the high schools, players, a difference. State officials are processing waiver requests in coaches and families that they support — as they work to find record time during this unprecedented period, working around solutions to the unique challenges of this time. the clock to meet children’s needs. Administrators are admit- People around the country are working toward these goals, ting students as quickly as possible, coaches are handing out putting aside differences and coming together to work for what jerseys as athletes emerge on their playing fields, often dou- matters — giving something of ourselves to help someone else. bling up numbers for the now-oversized teams. Players are wel- While the rest of the country mourns, adjusts and rebuilds, high coming former rivals, teaching them the school fight song and school activities will be at its side, accepting its changing role practicing unfamiliar plays alongside their new teammates. with open arms. In addition to the human spirit and unselfish generosity Americans have a reputation of stepping forward to help shining through the backdrop of high school activities, another each other here and across the world, in challenging times important aspect must not be overlooked. In this time of uncer- ranging from national disasters to world conflict. It is what tainty, allowing students to dwell in their activities of choice — makes this nation great. It is founded on the concepts of service playing sports, joining organizations, and getting some sense of leadership. Leadership best described by the observation of normalcy back into their lives, will truly make a difference in Albert Schweitzer who said, “Whosoever is spared personal the lives of young people and their families. pain must feel himself called to help in diminishing the pain of To a generation of children from the Gulf Coast, the loss of others.” innocence, while not replaceable, is repairable. Friday night The leadership of state associations, coaches, administra- football games, homecoming dances, cheerleading squads and tors and teammates is a message to us all. IAA

IAA • Volume 32, Number 2, Winter 2005 3 By Mike Blackburn, CMAA What steps can the athletic director take to assist the principal in gaining a successful orientation of the athletic department? How can you assist the principal in promoting I know our first varsity football game this Friday begins the positive contributions of the athletic department to the at 7:30 p.m., but what time does the junior varsity school community? With the principal’s support imperative to “game begin prior to the varsity?” I was asked this question the well-being of the athletic department, it is important that not too many years ago by my then-newly named high school we do all we can to educate, include and support the princi- principal. He was a quality professional who cared about his pal as he or she serves as the spokesperson for the school. As students, and was moved from a middle school to this new the principal interrelates with groups and individuals within environment. His earnest question caused me to rethink our the school community, a working knowledge of the athletic athletic director-principal relationship, and what my role department must be a part of the principal’s vocabulary. should be in bringing the principal’s view of the interscholastic athletic department into full focus. Provide Information A statement like, “I don’t foresee a problem if I move the I had to digest the discussion that followed and deter- marching band practice area next to the tennis courts,” may mine if the comments displayed a lack of understanding, indicate that communication is needed. Make sure that the interest or communication with regard to the athletic pro- principal receives information that provides insight into your gram. Did this principal fully understand the role that athlet- department in the form of policies, statistics, media releases, ics holds within the school? Are school sports programs seen recognitions, articles, data and updates. Share new programs, as a necessary evil by some principals? With more and more ideas, developments, thoughts, promotions and initiatives. athletic directors working with principals who have not been Inform the school leader of changes in regard to state associ- athletic directors, have not participated in athletics or have lit- ation bylaws, conference developments and professional tle interest in athletics, it is imperative that the principal real- involvement opportunities. Be proactive and give the princi- izes how school sports can affect student interest in the school pal more information than he or she needs to know, while environment, community support of the school and how helping the person realize the volume of work, attention to proper administration of the athletic program can make the detail and organization necessary to run the program. principal’s job more palatable.

4 IAA • Volume 32, Number 2, Winter 2005 Share Your Program at our baseball games?” Without being overbearing, share If your principal says, “Perhaps we should drop the boys your knowledge and experiences, which may be of value to golf program since it has not had the statewide success of the the principal in understanding the department. Be a team girls and, after all, it is a minor sport,” then you must share player and support the principal when a difficult decision is the individual benefits of participation. Explain philosophies made. Be creative and offer potential solutions to problems. and share insights. Include the principal in decisions through Don’t whine or complain, and pick your battles. When you informative discussions and seeking opinion. Explain that the feel it is time to express your disagreement, do so in a strong, courts, pools, fields, courses and gymnasiums are classrooms yet professional manner. Since the athletic department will and share the parallels of coaching to the teaching profession. usually involve more students than any other activity in the Student-athletes as a group usually have higher grade-point school and the athletic administrator will oversee the largest averages, fewer discipline problems, better attendance, lower staff, you have the opportunity to be a positive influence and dropout rates, and lower rates of drug and alcohol use. Share driving force in your school community. Do all you can to these positive attributes of athletic involvement with your make your bosses “look good” by educating, informing and principal. supporting them.

Provide Opportunity Display Professionalism In order to have a principal consider hiring teachers who Let the principal observe that you are first an educator will coach, provide the principal with a steady dose of affilia- and interested in the whole school and not just athletics. Let tion techniques. Include the principal in coaches meetings, the principal know that you seek to understand the perspec- invite him or her to contests and practice sessions, and pro- tive from his or her chair and will work to see the “big pic- vide opportunity for the principal to be involved at awards ture” in terms of administering the school. Realize that you programs and preseason meetings. Let the principal know are an important part of the school environment while under- that one of his or her most beneficial methods of contribut- standing that the principal has a number of additional issues ing positive leadership to the athletic program is to make sure and personnel for which he or she is responsible. Be patient, that qualified, mature leaders are on the teaching staff. It is understanding and generous while allowing the principal imperative that the principal understand the importance of time to deal with budgets, personnel, deadlines, test scores, hiring teachers who involve themselves in extracurricular state standards and reports. Work to gain an appreciation and activities. realization of these demands. Choose your timing well and do not be demanding of the principal’s time. Be proactive and not reactionary while developing good listening skills. Keep The Principal Informed Negative situations will occur, and when athletic code A principal once told me, “I am going to overrule the violations are mounting, championships are scarce, com- coach and present a varsity letter award to the volleyball plaints mount up, press is negative, wins are evasive or finan- player. The parents have a point, and there are things more cial woes abound, the athletic administrator will have devel- important than this award.” The principal must feel like an oped a positive working relationship with the principal and intricate part of the athletic program, buy into its bylaws and endeavored to become the consummate professional on understand the athletic code. Work to develop open lines of whom the principal relies. The principal will have developed communication. While the principal will hear a fair share of trust in your views and leadership, and you will be a sound- complaints, you should screen and share any calls, messages, ing board for advice, a knowledgeable idea-and-answer per- letters, e-mails or visits that the principal may receive. A sim- son, and a professional whose thoughts are appreciated. IAA ple “heads-up” is often appreciated and can be anticipated by the athletic administrator who thinks ahead. Keep the principal abreast of key scheduling considerations, coaching evaluations that could become an issue, and conflicts of time ABOUT THE AUTHOR: Mike Blackburn, CMAA, is the schedules and school activities. Managing risk is important, associate executive director of the NIAAA. He joined the NIAAA and the principal should be made aware of concerns regard- in 2005 after a long tenure as the athletic director of Kokomo ing student well-being, health and potentially libelous situa- (Indiana) Northwestern High School. He is also former chairman tions. Share your needs in terms of facility upkeep, improve- of the NIAAA Publications Committee. ment, safety and in meeting state and federal codes. Blackburn’s honors include the 1996 Indi- ana Athletic Director of the Year, the Be a Part of the Answer NIAAA State Award of Merit in 1997, It is not good to have a principal ask, “Would you like me the NFHS Citation in 1998 and the to work a field event at the cross country meet today?” or NIAAA Distinguished Service Award in “What activities do we plan during the seventh-inning stretch 2000.

IAA • Volume 32, Number 2, Winter 2005 5 A Method for Hiring Coaches

By Stan Ford, CMAA ing in district-level academic programs and attendance at non- athletic events all demonstrate an interest in what is best for the n athletic director’s responsibilites can range from hir- entire school. This approach makes it much easier to commu- ing officials and scheduling games to washing uni- nicate a hiring philosophy to the decision-makers in your A forms. One of an athletic director’s most important jobs school and then implement it. is staffing the athletic program. Temecula Valley High School opened 20 years ago with 450 students, 17 teacher openings Coaching Requirements and 14 teams. It has grown to a student body as large as 3,500 The athletic department must inform potential hires what with 21 varsity sports and 47 teams. Each year, we are faced is required of coaches. At Temecula Valley, paid coaches must with the task of staffing the program. In years when we have have current CPR-First Aid certification and must complete the had a number of teacher vacancies, it has been a relatively easy NFHS Coaching Principles class within the first year of employ- process. In years with declining enrollment due to new high ment. Fingerprints and tuberculosis tests are required of all schools opening in the district, the result has been limited coaches, including volunteers. We facilitate this process by hav- teacher vacancies. In this case, staffing has been a real chal- ing new hires complete a coaching packet that helps them meet lenge. Regardless of the situation, the teams must be coached all the requirements of the assignment. After the packet is com- and it is the athletic director’s responsibility to make it happen. plete and on file with the athletic department secretary, the coach is given a receipt. Varsity coaches then give their receipts to the athletic director prior to the start of each new assign- Develop a Philosophy ment; thus, the athletic director can be assured that all coach- Before any hiring, the principal and athletic director must es have met necessary requirements. Varsity coaches are have the same philosophy. At Temecula Valley, we follow a pri- responsible for collecting receipts from their assistants prior to ority list in determining what type of person to hire. We are first allowing them to conduct practices. looking for an on-campus person. Preferably, we would like to hire a credentialed teacher, but we have also had non-campus Types of Hires personnel perform admirably in a coach’s role. It is important to recognize the types of hires that you will Our athletic program is an extension of our academic pro- face each year. We put out a notice prior to the new teacher gram. Teacher/coaches are available to the student-athletes hiring period asking any coach not returning to communicate from 7 a.m. until 7 p.m. The credentialed teacher/coach pro- this to the athletic director. We stay in contact with the assistant vides an excellent role model. The students see their volleyball principal in charge of the master schedule to anticipate poten- coach during the day in an intellectual capacity as their English tial teacher vacancies. Vacancies are categorized as follows: teacher. Later, she is in a competitive environment, exhorting 1. High-profile with teaching positions her team to victory. 2. High-profile with no teaching positions The next issue is coaching expertise. Participation as a high In this case, it may be wise to consider an interim coach, school or college athlete and previous coaching experience all rather than be stuck with a mediocre walk-on coach for lead to competency in sports knowledge. With that said, we still years. Consider having a staff member coach the team for believe that teaching skills and expertise in working with this a year until a teaching vacancy occurs. We never rush into age group far outweigh sport-specific expertise. Often, knowl- a long-term commitment when the pool of applicants does edge of the sport can be learned through attendance at clinics, not meet our standards. Another solution is to pair an out- in-service programs or learning from an assistant coach with standing on-campus teacher with a walk-on coach who has sport knowledge. Sometimes, we pair an experienced teacher sport-specific expertise. with little sport expertise with a walk-on coach. This benefits 3. Low-profile both individuals as they share expertise and students get the Again, an on-campus person is preferred, but if necessary, best of both worlds. As our last option, we hire a walk-on coach a walk-on may be the only option. Perhaps, you have the to fill a vacancy. ultimate team player on your staff – a veteran coach who It’s important that the principal, assistant principals, depart- isn’t looking for a head coaching position, but is willing to ment heads and the entire faculty believe the athletic director fill in on a short-term basis. is interested in the whole school. This can be accomplished by 4. Emergency participation on committees or in programs not specifically If something occurs that creates a vacancy one week prior related to athletics. Attendance at faculty meetings, participat- to the season, you may have to use the “warm-body”

6 IAA • Volume 32, Number 2, Winter 2005 approach and hire someone with no expertise who is will- iting, we try to arrange an informal meeting with the principal ing to fill the gap on an emergency basis. The coach should and department chair of their teaching area. be honest and upfront with the athletes with regard to the Our strategy is to flood the interview process with enough lack of coaching expertise. It is also crucial to communicate highly qualified applicants that the odds are stacked in favor of this fact to the parents. People will be supportive and the new teacher being a coach as well. We ask our decision- understanding when they understand the alternative is not makers to consider a teacher/coach over non-coaches if all fielding the team. other factors are relatively equal. It’s critical that the athletic director never push, lobby for or recommend an applicant who Resources is a weak teacher. Although you may gain a coach in the short Where do you find topflight people to provide the leader- run, you may lose credibility with your administration for ship your athletes deserve? This depends on the type of hire future input on the hiring process. you’re facing. The first place you may want to look is your exist- Individuals new to the profession often start out as substi- ing staff. Is there a former coach who took a break to finish a tute teachers. We always take the time to introduce ourselves master’s degree or raise a family, and is ready to return to the to subs to see if they have any athletic background or interest. profession? As a policy, we never pressure coaches when they A number of our coaches started out as subs, and due to the ask to take a break. By pressing, you could maybe milk one fact that they were known and liked, eventually were hired as more year out of them, but then lose them forever. If you let full-time teachers. them go without a fight, you might get them back five years We are fortunate to have a number of former graduates later for a long stay. who are part of our program as teacher/coaches. This is by The next area we look at is outstanding teachers who may design. We try to identify current students who are interested have little coaching expertise, but are willing to learn the sport in a career in coaching and teaching. We stay in touch during and bring a high level of enthusiasm and interest to the activi- their college experience, often hiring them to work as assistant ty. This type of person can be paired with a walk-on coach with coaches if they aren’t playing at the college level. This gives us sport-specific expertise. These novice coaches can gain valuable an opportunity to actually monitor these young people who knowledge at coaching clinics if encouraged to attend by the ultimately become very committed and dedicated employees athletic department. given the opportunity to coach at their alma mater. Don’t be afraid to involve the entire coaching staff in One resource that we don’t use is club coaches. There is a searching for applicants. Some of our best hires have come distinct philosophical difference between club coaches and high from the recommendation of coaches in other sports. They school coaches. Club coaches make their living from coaching may have colleagues, either on or off campus, who they can and may not always put the student-athletes’ best interests first. refer to you. Our coaches don’t have a financial tie to their athletes. They If you have done a good job of selling your program to the are not placed in a position where there is a conflict of interest. decision-makers in the hiring process, you then have the Club coaches ultimately must coach year-round to support prospect of recruiting applicants for a teacher/coach position. themselves and are very rarely able to commit to a long-term We mail a letter to every head coach in our state for the sport relationship at the high school level. in which we have an opening. We purchase address labels from our state office to facilitate this mailing. We have a form letter Retention that we modify to meet the needs of each opening. We list the One thing often overlooked is the support of a new coach potential teaching openings and emphasize our district’s in order to encourage a long-term commitment to the athletic requirements for coaches. We tout both our academic and ath- program. Obviously, the more teachers who remain in coach- letic accomplishments, and describe the highlights of working ing, the fewer hiring challenges you will have. It’s important in our district and living in our community. We send this on that there is a proactive evaluation process in place that empha- athletic department letterhead, which lists all our league and sizes the growth of the coaching staff. All varsity head coaches section championships. We request that recipients pass this meet with the athletic director and principal at the end of the information on to assistants or colleagues if they are not inter- season to review the year. One of the key topics in the meeting ested in the position. is what the administration can do to improve the coaching pro- After receiving resumes, we contact qualified candidates gram. We ask the head coaches to meet with their assistants and inform them of the paperwork process that they need to and do the same. follow with the district office. If they live in the area or are vis- If a new coach is struggling in the classroom, we all make

IAA • Volume 32, Number 2, Winter 2005 7 every effort to help that person succeed. We facilitate meetings with the department chair and administrators to provide the assistance that the new teacher requires. On the athletic front, we educate our coaches on the coach’s handbook and athletic code, and assist them with their own team rules. We help address parent concerns and keep them from having to deal with unreasonable expectations. We try to provide as much financial support as possible to keep their fund-raising to a minimum. We also provide an environment that makes it fun to coach. A few perks and benefits go a long way in keeping the staff enthused and committed. Our local athletic directors association provides a breakfast meeting where all league championship coaches are recognized. We work with the administrator in charge of scheduling to provide preferred prep periods and assign- ments for our coaches. Each coach is provided a free membership in the NFHS Coaches Association and our on-campus trainer offers free CPR-First Aid certification for all coaches. All our coaches get certified using the NFHS Coaches Education program at no cost to them. These are just a few of the things we do to let our coaches know how much they are appreciated. Conclusion As overseer of a high school athletic program, it is impossible to coach all the student-athletes. Thus, it is crucial that great time and effort be devoted to finding great people to help you reach your goal. After that, get them what they need to do the job and get out of the way. Be prepared to take a bow when the program takes off, because the time spent hiring great people will be rewarded with a successful program. IAA

ABOUT THE AUTHOR: Stan Ford, CMAA, is the athletic director at Temecula (California) Temecula Valley High School, having spent 25 years as an athletic administrator. At Temecula Valley, Ford is responsible for 21 varsity sports and 3,600 students in grades 9-12. As a coach, Ford has coached track and field, football, softball and girls basketball.

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Available Only Through Quality Team Sports and Park & Rec Dealers trators help share some of the load. Many are not. Some assistants are designated as full-time and some as part-time. The role of the assistant varies from a major contributor to the work of the athletic administrator to simply as an assistant dedicated to serving as an event supervisor. The final piece of the total athletic department package most certainly should be the athletic assistant. While usually not designated as an administrator or a supervisor, the athletic assistant is often vital in maintaining the health and good order of a quality interscholastic athletic program. A highly motivated and experienced athletic assistant can assume a role that allows the athletic administrator the flexibility to spend a maximum amount of time on the work of being an administrator and an advocate for student-athletes. The size of the school or the school district will often dictate the makeup of the jobs described above. Some things are out of the control of the athletic administrator and are dictated completely by the school or district. Classload, duties and availability of an assistant are often dictated at the district level. The availability and use of an athletic assistant may also fall under this umbrella. Contractual concerns may dictate the job descriptions and benefits package for any and all members of the athletic department and support staff. In most situations, the athletic assistant is not considered a certified position. Accordingly, the pay scale is usually not on the same level as teachers and other certified personnel. Some very clever athletic administrators have used fund-rais- ers or profits from drink machines to fund a position for an athletic assistant. In all cases, the athletic administrator should always check state and local regulations to make sure no labor or union laws have been violated if such unique methods are employed. District policy should also be carefully followed before entering into any agreement that falls outside collective bargaining policies. Whether one has an experienced athletic assistant or is in the process of creating a new position and hiring a assistant, a complete and thorough job description should be in place. If you have a assistant and do not have a written job description, begin the process immediately to formulate one. Job descriptions should also be available for the athletic administrator, any assistants and the athletic trainer. The job descriptions for all members of the athletic staff should be By John Evers, CMAA crafted in such a way that there is clear definition for the exact duties of all involved. Overlap of duties should be pre- he time constraints placed on athletic administrators vented and all essential services needed to run a complete today are staggering. Every day, it seems a new athletic department should be included. Job descriptions T demand or duty is added to agendas that seem to be should be a part of all administrative handbooks. already busting at the seams. Each individual athletic admin- In many cases, an experienced athletic assistant who has istrator is in a unique setting that dictates how much of his or operated for years without a written job description can assist her time is spent in the classroom, in various other non-ath- the athletic administrator in writing a new one. Whether letic administrative roles and within the specific role related crafted by the athletic assistant, the athletic administrator or directly to interscholastic athletics. dictated by the governing body, all job descriptions should be Some athletic administrators are fortunate to have a max- approved and listed as school board policy. This is a protec- imum amount of time available to work specifically with ath- tion for all involved in matters that might arise relative to the letics. Many are not. Some athletic administrators are fortu- responsibilities and/or specific duties of the job. Absolutely nate enough to have one or more assistant athletic adminis- no responsibilities should be left to chance.

10 IAA • Volume 32, Number 2, Winter 2005 The athletic administrator is ultimately responsible for all divisions for a typical job description. Additions and/or dele- aspects of any interscholastic athletic department. As a result, tions are encouraged in order to fit your specific needs all legal responsibilities eventually fall back upon that posi- and/or limitations. This list is by no means all-inclusive. tion. When formulating a job description and training any new athletic assistant, the chain of command must be clearly delineated and emphasized to all members of the staff, as CONTRACTS well as all parents, patrons, students and other interested par- • Input, mailing and filing of all opponent game con- ties. The athletic assistant is not the athletic administrator and tracts (up to four years in advance). must be extremely careful not to cross the line from support • Input, mailing and filing of all officials contracts (up to personnel to administrative personnel. Those parties associat- four years in advance). ed with the program should also be instructed not to place • Storage and archival of all opponent and official con- the athletic assistant in any position that would force admin- tracts (up to 10 years). istrative decisions or duties into the job. When formulating a job description for the athletic assis- RECORDS tant, the job descriptions for the athletic administrator and • Filing and storage of physical examination and code- any assistants should be formulated first. Once these job of-conduct forms (kept for four years). descriptions are completed and available for study, the job • Filing and storage of all athletic transfers, foreign- description of the athletic assistant can logically follow. The exchange students and athletic suspensions. job description of the athletic assistant can fill in the blanks • Compilation, filing and storage of all athletic awards not covered in the jobs just described. Again, care should be and award-winners (kept on CD-ROM). given not to assign duties to the athletic assistant that should • Compilation, distribution and recording of all results fall under the areas consistent with administrative duties. from athletic contests (from coaches). Some schools are fortunate enough to have extensive support in the form of computers, networking, Internet capa- MAILINGS bilities and student assistance. Formulation of the job descrip- • Mailing of all rosters and statistics to opponents and tion of any athletic assistant should take into account the media outlets. resources available for use by the athletic department. As • Mailing of all athletic passes to support personnel with- resources change for the better or worse within the depart- in the school and district. ment, the job description must evolve with the times. If pro- • Typing and mailing of all tournament host materials fessional development is desired for the growth of the athlet- (state, local and conference tournaments). ic assistant, it should be indicated in the job description. Time • Mailing of reminder cards to all opponents and officials and opportunities for improvement should also be allowed prior to all contests. for the athletic assistant as part of the development process. Once the job description is completed, an evaluation CORRESPONDENCE instrument should be constructed to help the athletic admin- • Letters of recommendation on behalf of coaches and istrator and the athletic assistant monitor the work and athletes (as directed by athletic director). progress within the position. Yearly written evaluations, along • Correspondence from athletic director (as directed). with face-to-face meetings, should be completed on a timely • Production and mailing of comp tickets and maps to all basis. These evaluation tools and meetings should be used as opponents and officials. a method of implementing growth and positive change in • Compiling, mailing and filing of minutes from coaching both the assistant as well as the total athletic department. All and student athletic council meetings. documentation should be passed along to the principal and superintendent. COMPUTER WORK When formulating a job description for your athletic • Input and update schedules and events necessary for assistant, six areas of emphasis are suggested. The actual the athletic computer program. areas used in your setting will depend upon the availability of • Produce officials pay lists from the computer program technology and the time allowed for the athletic assistant or for distribution to school bookkeeper. secretaries to complete all work. Again, the size and resources • Produce entry fee list from the computer for use by the in your local school or school district will have a great effect school bookkeeper. on what is placed in the job description in your particular • Input and maintain schedule changes due to weather school. in the athletic computer program. The six areas of emphasis suggested in this article would • Production and distribution of all state association include the responsibilities of contracts, records, mailings, cor- tournament entry forms and lists. respondence, computers and general office work. Some of the • Maintain and update a database with all season ticket- specific duties of the job are listed below and suggested sub- holders. (Continued on page 13)

IAA • Volume 32, Number 2, Winter 2005 11

(Continued from page 11) OFFICE WORK ment. Whether funded by the school or the athletic depart- • Order and inventory all office supplies necessary for ment, a quality athletic assistant, with a well-devised job proper function of the athletic office. description, should be one of the cornerstones of the work • Prepare and distribute physical examination and code done with your parents, patrons and student-athletes. Take of conduct forms for use by coaches. the time to establish a sound job description, and the position • Distribute student athletic handbooks and emergency of athletic assistant will pay dividends for your student-ath- cards to coaches for preseason meetings. letes and your entire athletic department for years to come. • Order envelopes, stamps and all other printed materi- IAA als in advance from school print shop. • Help coaches order and receive all office materials needed to complete work for their sports. • Type, collate and distribute coaching handbooks to all ABOUT THE AUTHOR: John Evers, CMAA, has been the staff. athletic director at Castle High School in Newburgh, Indiana, for the past 12 years. He has spent 30 years in the field of high The job description listed above is only an outline of a school athletics. Evers is the lead instructor for the Indiana new sample plan. Your particular situation might call for the ath- athletic director class. He is member of both the Indiana and letic assistant to be a receptionist or a clearinghouse of infor- national Leadership Training Program faculty. Evers is also vice mation for the department. This position could act as a pub- chair of the NIAAA Publications Committee. Evers received his lic relations member of your department. Some departments CAA in 1998 and became a CMAA in might view this position as one to assist in ticket sales or other the 2000. He is past president of the Indi- areas of concern. Regardless of the additions or subtractions ana Interscholastic Athletic Administra- to the list previously given, the athletic assistant should play tors Association and a 2004 NIAAA a vital role in the smooth operation of your athletic depart- Award of Merit winner from Indiana.

IAA • Volume 32, Number 2, Winter 2005 13 ADVICE: athletic directors sharing thoughts and actions

By Paige Hershey, CAA In the spring of the preceding school year, our office develops a comprehensive middle school schedule and deter- With middle school athletic programs growing, it is mines the dates of each coaching clinic. The dates are select- important to have those programs aligned philosophically ed so that all coaches are able to attend without impacting with the high school program it feeds. As central administra- practice or game schedules. These dates are shared with our tion athletic directors serving four high schools and seven middle school campus athletic coordinators and high school middle schools, our department developed in-district middle head coaches before the schedule is set to ensure that all pos- school coaching clinics for track and field, volleyball, football sible conflicts have been identified. and basketball. To help with this vertical alignment, we utilize Attendance by middle school coaches is mandatory. The our high school coaches as clinicians to provide our middle clinics are typically held in the evening at the conclusion of school coaches with as many staff development opportunities all practices and dinner is provided. Staff development credit as possible. is offered for all participants (high school and middle school Though we offer financial support to all of our coaches coaches) and arranged by the athletic director in charge of to attend coaching clinics, we found that our middle school middle school athletics, in accordance with the school district coaches were not taking advantage of this resource in the policy. same way our high school coaches were. By providing clinics Weeks prior to each clinic, the athletic director in charge within the district just prior to the start of each sport season, of middle school athletics surveys the middle school coaches we are able to ensure the following: to get an idea of the type of information they would like to 1. All of our middle school coaches attend a clinic in be provided. With that information in hand, the high school the sport they coach. head coaches meet and develop an agenda. The high school 2. The clinic meets the needs of our middle school coaches may also supplement the agenda with skill and drill coaches by soliciting their input on the kind of infor- information that they feel would benefit coaches at the mid- mation they would like to see our high school coach- dle school level. Our head coaches are reminded to keep the es provide. drills and information at the most fundamental level and rel- 3. Vertical alignment of our high school and middle evant to a middle school coach with players who are just school programs is initiated and encouraged within learning the game. the clinic setting. We also make a point of soliciting from our middle 4. District finances for staff development outside the school coaches what type of supplemental materials are most district are utilized by those individuals truly want- helpful, like prepared notes, and the format of presentation ing to take advantage of such opportunities and not that will be of the greatest benefit, like walk-through drills. wasted on individuals who attend clinics simply to The central athletic administration also participates in the get the staff development hours required by the clinic by reviewing with middle school coaches such infor- school district. mation as:

14 IAA • Volume 32, Number 2, Winter 2005 1. Schedule and tournament information occasions in advance of the clinics, high school coaches send 2. District policies related to that specific sport information they believe will be useful to our middle school 3. District policies regarding playing time coaching staffs. Recently, one of our high school volleyball 4. District expectations regarding transportation coaches sent detailed information about how to track the libero 5. District expectations regarding sportsmanship player along with a libero tracking chart to share with our middle school coaches. We have utilized a wide range of formats, particularly in Utilizing the high school coaches as clinicians acknowl- basketball, when we have eight head coaches available to pre- edges them as experts in their areas and taps into their knowl- sent information. In some instances, all of the head coaches edge and expertise. They share the burden, along with the cen- presented information, utilizing two gyms. At other times, we tral athletic administration, for continuing to develop the coach- have highlighted two head coaches and the other head coaching staff within the district. Finally, a feeling of community and es have worked in a supporting role. At every clinic, we make camaraderie is developed across the district as we come togeth- sure that we provide time at the end for the high school coach- er, regardless of school affiliations, and work in unison to share es to meet with the middle school coaches so that a dialogue what we know to become stronger as a district. IAA can be initiated about vertical alignment activities, such as “Middle School Night” at the high school, the sharing of practice schedules, etc. ABOUT THE AUTHOR: Paige Hershey, CAA, is the direc- We have used our track clinic in some years to demon- tor of athletics for Spring Branch Independent School District, a strate how one properly works the wide range of events held mid-urban multi-school district in Houston, Texas. Prior to her at a track and field meet, e.g., the responsibilities of the curve tenure as a district athletic director, Her- judge, from where in the ring to measure for the shot put. In shey was a teacher and coach at Spring other years, we provide information regarding the teaching Woods High School, and served as a head techniques involved in each event and allow our coaches to coach in basketball, softball, and boys and move from event to event based on their individual needs and girls cross country at various times during desires. her 17-year career in coaching. She may be Our middle school and high school coaches have respond- reached at kara.hershey@springbran- ed very favorably to these in-district clinics. On a number of chisd.com.

Nothing rehydrates and replenishes athletes better, no joke. Tips for Writing HowHow toto a News Release GetGet thethe 10 That Will Get Noticed 1. Use a creative headline that grabs the journalist's attention MediaMedia – keep it short, edgy and descriptive. 2. Put the most important information up front. Journalists should be able to tell what the release is about from the CoverageCoverage first paragraph. Otherwise, they probably won't read fur- ther. 3. Avoid hype and unsubstantiated claims. Journalists get YourYour "pitched" every day, so stick to the facts and provide specific information. 4. Be active and to the point. Use clear language that will get AthletesAthletes the reader excited about the news. 5. Keep the release short – one or two pages only. Journal- ists do not have the time or the inclination to do extensive DeserveDeserve reading of news releases. The goal of the news release is to engage the journalist. Once he or she is interested, you can provide more in-depth background. 6. Don't use jargon. This might alienate new journalists or By Julie Harwin those unfamiliar with your organization. Keep it simple. 7. Highlight the benefits. Instead of hype ("best, most, first," Your best runner set a school record last week and all etc.) explain how people will benefit ("more activity, you got was a fleeting mention on page D6 of your local healthier lifestyle"). paper. Ever wonder how you can get the media to cover your 8. Be specific. Don't rely on generalities to attract journalists' star athletes? interest. Instead, give specific examples and detail why Media relations is an important component of your job as the announcement is important. a high school athletic administrator and is more than just free 9. Include contact information to ensure media can follow up publicity. When there is an announcement of an upcoming with someone in the organization and receive more infor- event, the media can be a great source for disseminating that mation or schedule interviews. information. 10. Proofread. When you've finished the news release, There are many benefits of developing an ongoing rela- remember to read it for accuracy and proper grammar. tionship with your local media. If you haven’t already, consider contacting journalists who cover sports as well as local and community events. Provide an overview of your athletic How to Structure Your News Release like a Pro program and offer to be a resource for future stories they are Now that your athletes are breaking records, it’s time to working on. Make yourself their expert. get them noticed! Remember to write using the inverted pyra- In order to get accurate information into the media’s mid format. Picture an upside-down triangle with the narrow hands in a quick manner, you may issue a news release. tip pointing down and the broad base at the top. The A news release is primarily used to make an broad base represents the most newsworthy informa- announcement, relate timely news, issue a tion in the news release, and the narrow tip is consid- statement or take a stand, while ered the least newsworthy information. When you write providing background informa- in inverted pyramid format, put the most newsworthy tion about an event or issue that information at the beginning of the story and the least affects your community. Journalists newsworthy information at the end. The point is to emulate receive a tremendous volume of news the structure of a news story and ensure that the most releases each week and many end up in the important information does not get lost or disregarded. trash. Your news release should be simple, con- The news release should be issued on original school let- cise and factual, while catching the attention of terhead. You should identify it as a news release by typing busy readers. Follow these tips to ensure your infor- “NEWS RELEASE” in the top left-hand corner in bold, capi- mation grabs the media’s attention: tal letters.

18 IAA • Volume 32, Number 2, Winter 2005 Below the banner, on the left-hand side, type “For Immedi- ate Release” with the date of the release on the line below. On Checklist of Successful News Releases the right-hand side below the banner, type “CONTACT,” followed by a contact name and title, with the phone number on The following checklist may be helpful when writing the line below, as follows: a news release.

Put the release on organization letterhead. NEWS RELEASE The words “NEWS RELEASE” should appear in all caps on the top left-hand corner. For Immediate Release CONTACT: Jane Smith, Athletic Director “For Immediate Release” or a release date should September 1, 2005 555-555-1212 x123 appear on the left-hand side, with the date underneath. “CONTACT:” and the person’s name and title should be The next essential component is the headline. It should be on the right-hand side, with the phone number under- centered and in bold font. Good headlines are concise, short neath. and snappy, no longer than 10 to 15 words and should have The headline should be centered in bold text. a subject, verb and object. One-inch side margins and 1½-inch margins above and The release should have at least one-inch margins on both sides and at least 1½ inches of space above and below below the body. the body text. Dateline flush left followed by the beginning of the text. Start the body with a dateline, set flush left. This should Use simple, easy-to-read fonts and double-space the include the city name in all capital letters and an abbrevia- body copy. tion of the state. The body of the news release is very basic: Let your reader know you are finished by adding ### to who, what, where, when and why. the end of the release. The lead paragraph of the news release should contain a brief summary of what the news release is about. In other words, answer the questions, “who, what, when, where and maybe why and how,” although those latter two often come in later, explanatory para- graphs. This is where you will grab your reader and persuade him/her to read more. The second paragraph should explain in detail who cares, why the reader should care, where more information can be found and when an event will happen or took place. Whenever possible, use quotes to liven up the story and increase the impact of your points. The final paragraph is a summation of the release and should include fur- ther information on your organization with additional contact information, if available. The content of the news release, beginning with the date and city of origin, should be typed in a clear, easy-to-read font (Times New Roman, Arial, etc.) and double-spaced. If your news release exceeds one page, the second page should indicate ‘Page Two’ in the upper right-hand corner. After finishing your news release, have someone else proofread your work to check for spelling, grammar and other typographical errors. When you are ready to issue your news release, be sure to distribute the information to the right audience using the right method. For example, some journalists prefer to receive information by e-mail, while others prefer fax. And don’t forget to congratulate your athletes on a job well done! IAA

ABOUT THE AUTHOR: Julie Harwin is the former manager of communications for the American Beverage Asso- ciation (www.ameribev.org) in Washington, D.C. She received her master of arts degree in political communication and public relations from The Johns Hopkins University in Baltimore, Maryland. Harwin also holds a bachelor of science degree in communication and management from Eastern Michigan University in Ypsilanti, Michigan.

IAA • Volume 32, Number 2, Winter 2005 19 FUND-RAISING the Franklin Township Middle School Way

By Rick Brewer same time. This situation is saturating the field of opportunity and each group loses, while supporters become discour- Fund-raising is an important aspect of athletic funding. aged and close their wallets. Other than gate and concession receipts, fund-raising is a The policy I follow at Franklin Township Middle School necessity to maintain the budget needed to run an athletic is one that I feel supports everyone, while helping profits stay program. At Franklin Township Middle School, we offer the at a maximum. The athletic and fine arts departments alter- same athletic opportunities as our high school with the excep- nate years hosting the fund-raiser. All proceeds go to the ath- tion of soccer. Being creative, offering a promotion that will letic department on the odd years, while the band and choral be supported and becoming the best salesman possible will groups collect the funds on the even years. We hold our fund- make a difference in the amount of profits you’re able to raising sale the same time each year, right after school begins bank. Those who have done fund-raising understand the and only have one sale a year. We offer every student the work, time, organization and problem-solving involved in get- opportunity to participate, but it is not required. Usually, half ting every dollar possible from the fund-raising. Hopefully, of our enrollment participates. Our community has been very some of the ideas we’ve experienced will help as you consid- supportive because it knows this will be our only school fund- er your next promotion. raiser for the year. Why hold a fund-raiser? The obvious answer is to sup- Once this policy was established, selecting the type of plement an athletic budget. I have to be able to justify to the fund-raiser became the issue from year to year. I use the fol- kids why they are raising money for the programs in which lowing criteria for this decision: they participate. Following are some reasons to fund raise: 1. How much money needs to be raised? What is the 1. Funds to purchase equipment and supplies (includ- goal? ing uniforms) 2. Am I willing to send kids door to door? 2. Athletic event workers’ reimbursement (athletic 3. Can I raise enough money selling from within the apparel) building? 3. Officials reimbursement 4. Can I raise enough funds through mailings? 4. Funds for concession stand supplies and equipment 5. What is the timetable? 5. Athletic awards 6. How much help will be needed in running and com- 6. Cost for printing schedules, reminder cards, pro- pleting the sale? grams, etc. 7. How much room is needed for storage, distribution 7. Invitational entry fees and collection? 8. Funds for banners and record boards 8. Will I need refrigeration? 9. Athletic awards program food and drink 9. How will the product be packaged? 10. Flower fund 10. What will be involved with distribution? Can kids 11. Coaching apparel carry the product home? 12. Miscellaneous expenses 11. Do you collect up front or after delivery? 12. How are damaged products handled? Establishing a policy for fund-raising was my second goal. 13. What is the policy on returned items? I have found that many schools or organizations sometimes 14. What percent of sale will the school receive? run multiple promotions at the same time and possibly battle 15. What type of prize program do I want? each other for donations. For example, the football team, the 16. Who pays for the prize package? volleyball team and band are each doing a fund-raiser at the 17. Is there a guaranteed contract possible?

20 IAA • Volume 32, Number 2, Winter 2005 The prize program can make or break 8. Athletic shoe sales 26. 50/50 draws the sale. For years, I took kids who sold a 9. Picture, flower or card sales 27. Kiss-a-pig collection minimum of 30 items on a chartered bus 10. Hat day, college shirt day or 28. Pie in the principal’s face to a theme park. There were years where pajama pants day 29. Three-point shooting contest six busloads were needed for the trip. I no 11. Donkey basketball 30. The high number of fund- longer do the trip, but use different incen- 12. Car wash raising mailings that you tives like lunch out in a limo or cash prizes 13. Walk-a-thon receive each year IAA for the different levels of items sold. Prize 14. Golf tournament programs are a matter of imagination. You 15. Night golf scramble must find what works for you. 16. Lift-a-thon After selecting the fund-raiser, promo- 17. Hundred-inning game tion of it for ultimate sales and participa- 18. Hire an athlete to do odd ABOUT THE AUTHOR: Rick tion is a must. A day is scheduled for the jobs Brewer is the athletic director at Franklin student body to hear a presentation by the 19. Selling ads for programs (Indiana) Township Middle School. He company’s representative and me. During 20. Halloween haunted house has spent 29 years the presentation, the students receive a let- 21. Discount cards as an educator at the ter explaining the purpose of the fund-rais- 22. New Year’s Eve babysitting middle school, the er, the goal, the dates involved, how to col- service last 18 as athletic lect money, distribution and the prize pro- 23. Christmas wreath sale director. He may be gram. Samples of a food product are given 24. 5K run on certified course reached at rick.brew- to the students and samples of some of the 25. Raffle for night out on town [email protected]. prizes are also displayed. Advertising begins with daily announcements on local radio, in newspapers and with posters. Incentives to promote sales could include doughnuts and juice for the group that sells the most items, turns in all of its order forms on time or the first group to turn in all of its money and returned product. Teachers who help promote the fund- raiser receive a school spirit t-shirt. If you have questions that apply to your situation or want more details about a certain part of running a fund-raiser, feel free to contact me at the e-mail at the end of this article. In conclusion, the following are money-making ideas that have been used in our school system’s fund-raising history:

1. Parent-teacher organization sock hops 2. Staff basketball game sponsored by booster club 3. Host AAU tournaments sponsored by high school varsity coaches 4. Host individual invitational 5. Drink machines 6. Food vending machines or after- school candy sales 7. Spirit shirt sales

IAA • Volume 32, Number 2, Winter 2005 21 Presenting the ultimate fundraising opportunity: CUSTOM FLOOR MATS FEATURING YOURSCHOOL’S LOGO

• Duragan latex-backed, machine washable mats with serged border edges • Available in five styles: 20” x 30” Floor Mat, 22” x 35” Football, and 29” x 29” Basketball, Baseball and Soccer Ball (not pictured) • Generates high fundraiser revenue per sale: pricing from Cintas easily allows profit for school of $10 or more per mat sold • Minimum order quantity of 50 per style of mat • Promote school spirit and community involvement To TEAM UP for this exciting, unique fundraising opportunity, go to www.teamupmats.com now to register for your FREE fundraising kit

Cintas also offers a wide range of other items, including custom logo mats for use throughout your school, custom-embroidered apparel for resale or team use, and much, much more. Custom rubber-backed logo mats in sizes up to 6’ x 20’ Custom-embroidered hats, To receive information on for use in your school, featuring any design you wish shirts and other apparel these and other Cintas products, just go to www.teamupmats.com and register now. Your helpful local Cintas representative will contact you shortly to help you. Scraper mats Kitchen mats Standard mats

ming, volleyball, cross country, softball, baseball and track, and regional tournament manager for football, basketball and baseball. INDIVIDUALS Blumer, who has been a member of the NIAAA since 1989, was a speaker at the 1993 national conference, and a member of the 1995 Blue Ribbon Panel. TO RECEIVE AWARDS Blumer has also been published in the Interscholastic Ath- letic Administration, and was a member of the Florida Host Committee at the 1996 and 2005 national conferences. IN ORLANDO Before coming to Dixie Hollins, Blumer was a physical education and health teacher at St. Petersburg (Florida) Riv- This year, the National Federation of State High School iera Middle School. She also served as athletic coordinator at Associations (NFHS) and the National Interscholastic Athlet- Riviera, and coached volleyball and track. ic Administrators Association (NIAAA) will honor 24 indi- During her career, Blumer has received many honors. viduals at the 36th National Conference of High School Among these, she was named FIAAA State Athletic Admin- Directors of Athletics December 14-18 in Orlando, Florida. istrator of the Year in 2000, and she received the NIAAA Eight individuals will receive Citations from the NFHS at the State Award of Merit in 1998. conference banquet, and 14 individuals will receive Distin- guished Service Awards from the NIAAA at the conference luncheon. Also, the NIAAA Award of Excellence and NIAAA Christine Bullard, Colorado Award of Merit will be presented at the luncheon. Christine Bullard, the dis- NFHS Citations trict athletic and activities director for Jefferson County Public Schools in Golden, Colorado, is Donna Blumer, CAA, Florida closing in on 30 years as an athletic administrator. She has held Donna Blumer, CAA, has the position since 1993, super- received much praise for her vising 21 schools in what is the work as a teacher and athletic largest school district in Col- administrator. orado. Since 1989, Blumer has As a regular attendee of the been a teacher and athletic national conference, Bullard was Colorado’s delegate to the director at St. Petersburg (Flori- NIAAA Delegate Assembly from 1988 to 1992, and from da) Dixie Hollins High School. A 2004 to the present. She also served on the NIAAA Profes- 16-year member of the Florida sional Development Committee from 1990 to 1995, and cur- Interscholastic Athletic Admin- rently serves on the organization’s Ad Hoc Awards Commit- istrators Association (FIAAA), tee. In addition, Bullard currently serves on the NFHS Field Blumer has served on the association’s board of directors Hockey Rules Committee. every year of her membership. The first female president of Bullard’s service to the Colorado Athletic Directors Asso- the FIAAA, she has also been a state conference speaker, ciation (CADA) is extensive. She has served on the executive presider and moderator. Within the Florida High School Ath- committee/board of directors since 1982, including two letic Association (FHSAA), Blumer has served on the public terms as president in 1989-90 and 2004-05, and a term as liaison advisory committee since 1997, and has been chair- secretary in 1987-88. From 1982 to 2004, Bullard served person since 1999. She also has been district tournament on the CADA Awards Committee, including the last 10 years manager for the sports of football, basketball, swim- as committee chair.

24 IAA • Volume 32, Number 2, Winter 2005 Bullard is currently a Colorado High School Activities John Evers, CMAA, Indiana Association (CHSAA) Executive Committee member, and has served on various CHSAA committees, including budget, John Evers, CMAA, has tournament, soccer and field hockey. Under her direction, Jef- served as the director of athlet- ferson County has hosted numerous district, regional and ics at Newburgh (Indiana) Castle state tournaments, including the state track and field champi- High School since 1994. During onships every year since 1976 except for four years. his 29-year career as a teacher, In 2004, Bullard was recognized as athletic director of coach and athletic director, he the year by the Colorado High School Coaches Association has earned great respect and and the National High School Athletic Coaches Association. admiration at the local, state and national levels. Within the Indiana Inter- Joel Eskelsen, CAA, Wyoming scholastic Athletic Administra- tor’s Association (IIAAA), Evers has served on its board of Joel Eskelsen, who is the directors, strategic planning committee and leadership training activities director for Big Piney committee. He has also been the IIAAA president and con- (Wyoming) High School, has ference director, liaison to the NIAAA, past president and sec- had a distinguished career in retary. In 2005, he received the NIAAA State Award of Merit. Wyoming as both a coach and Evers has also been active within the NIAAA, complet- athletic administrator. In addi- ing 19 leadership training courses and attending nine NFHS tion to his 25 years as an activi- national conferences. He has also served as the Indiana dele- ties director, Eskelsen has won gate to four NIAAA delegate assemblies, and has been a pre- several coach of the year awards senter at three national conferences. A member of the for football and track. NIAAA Publications Committee, Evers has been published in Eskelsen’s service at the the Interscholastic Athletic Administration (IAA) numerous national level includes five years on the NIAAA Board of times. Directors, including a term as president in 2004. He has Prior to becoming athletic director at Castle, Evers was served as the Wyoming Interscholastic Athletic Administra- the head football and assistant wrestling coach at Rockport tors Association (WIAAA) state liaison to the NIAAA for the (Indiana) South Spencer High School. From 1978 to 1990, he past 10 years and, during his presidency, he was instrumen- served as Castle’s assistant track and field, football, and base- tal in the search for the first NIAAA executive director. ball coach, while teaching life sciences, biology, health and In Wyoming, Eskelsen has helped create an outstanding physical education in the district. Evers also taught and working relationship among the WIAAA, the Wyoming coached seventh-grade football and eighth-grade track and Coaches Association and the Wyoming High School Athletic field at Castle Junior High School. Association. He served on the WIAAA Board of Directors for Evers received both his bachelor’s and master’s degrees 18 years, and, as president of the Wyoming Coaches Associ- from the University of Evansville (Indiana). ation, he was instrumental in combining the athletic directors conference and the coaches conference. Locally, Eskelsen has been president of the Rocky Mountain Athletic Conference Ed Lockwood, CMAA, North Dakota for eight years, where he has been the conference coordinator for regional championships in basketball and track. Ed Lockwood has spent more than 30 years as an edu- Eskelsen was twice awarded an NIAAA State Award of cator in his home state of North Dakota. Beginning in the Merit (in 1990-91 and 1997-98), and was a recipient of the early 1970s as a coach, Lockwood is now the athletic admin- NIAAA Distinguished Service Award in 1999-00. He also istrator of the Fargo Public Schools. was inducted into the Wyoming Coaches Association Hall of An NIAAA member for 20 years, Lockwood has attend- Fame. ed 12 national conferences and served as North Dakota’s

IAA • Volume 32, Number 2, Winter 2005 25 delegate to the NIAAA National Delegate Assembly three times. From ball 1999 to 2002, he served on for nine the NIAAA Communications, years at Poquoson, Issues and Resolutions Commit- and he has compiled a tee, and in 2004, was selected cumulative record of 358-261. to serve on the NIAAA Strate- At the state level, Nelson has gic Planning Committee. He is been a member of the Virginia Inter- also on the national faculty for scholastic Athletic Administrators Association Leadership Training Courses Executive Board since 1987. He was president of the 509 and 590. VIAAA from 1991 to 1993 and has been a presenter Lockwood’s service to the North Dakota Interscholastic at the VIAAA state conference every year since 1991. On Athletic Administrators Association (NDIAAA) includes a behalf of the Virginia High School League, Nelson has been term as president from 1997 to 1999, vice president from a leader in establishing coaching education and training new 1995 to 1997 and state awards chairman from 1985 to athletic directors across the state. He has served two terms on 1994. He also was the association’s liaison to the NIAAA the VHSL Executive Committee and has also served on the from 2000 to 2004 and he serves as the NDIAAA liaison to VHSL Policy Committee, Steering Committee, Appeals Com- the state coaches association. Lockwood served on the NDI- mittee and Sports Advisory Committee. AAA Reorganization Committee, which helped institute two Nelson also has devoted countless hours to the Virginia annual conferences, an NDIAAA Hall of Fame and Leader- Coaches Association, serving on its executive board from ship Training Courses taught at the state level. 1983 to 1992. Lockwood, who has served on the North Dakota High Despite his full schedule within the state, Nelson has School Activities Association (NDHSAA) Board of Directors been an active NIAAA member for many years. He served since 2001, assumed its presidency this fall. He has also on the organization’s Communications, Issues and Resolu- served on several NDHSAA committees, including football tions Committee, including a term as vice chair. Nelson also reorganization, citizenship and sportsmanship, and football was involved with the Strategic Planning Committee and has playoffs. In 2003, Lockwood helped create and manage the been a presenter at the NFHS National Conference of High first combined girls and boys basketball state championships School Directors of Athletics. in state history. Among his awards, Nelson was VIAAA Athletic Director Among Lockwood’s honors, he was named 2001 athlet- of the Year in 1992 and was selected to receive the VIAAA ic director of the year by both the National High School Ath- John C. Youngblood Lifetime Achievement Award in 2005. letic Coaches Association and the North Dakota Coaches Association. Michael O’Day, CMAA, Vermont

E. David Nelson, CMAA, Virginia Heavily involved in athletic administration at the local, state For the past 20 years, Dave and national levels for 20 years, Nelson has been one of the key Michael O’Day has been direc- leaders in interscholastic athlet- tor of athletics at his alma ics in the state of Virginia. After mater, South Burlington (Ver- a highly successful high school mont) High School, since 1984. coaching career, Nelson current- Prior to his current duties, ly is director of student athletics O’Day was a math teacher and and a government teacher coach at Keene (New Hamp- at Poquoson (Virginia) High shire) High School from 1976 to School. 1982, and then was athletic director at Missisquoi Valley An athletic director for 20 Union High School in Vermont for one year before accepting years, Nelson has 14 different sports for girls and boys at the South Burlington position. Poquoson, and his school’s teams have garnered 60 district O’Day has made significant contributions to both the Ver- titles, 34 regional titles and three state championships. Nel- mont Principals’ Association (VPA) and the Vermont State Ath- son coached boys basketball for 15 years and girls basket- letic Directors Association (VSADA). He currently chairs both

26 IAA • Volume 32, Number 2, Winter 2005 the VPA Football Committee and VPA Gymnastics Committee, Pabst has directed Arizona Interscholastic Association and has served on the VPA Tennis Committee for two years. (AIA) Class 4A state championships in track and field, cross O’Day has been a member of the VSADA for 22 years country and girls golf on several occasions, and currently and has served on the Executive Board since 1986. He serves on the AIA Executive Board. served terms as the organization’s vice president and presi- Among her many honors, Pabst was awarded the NIAAA dent as well, and he has been coordinator of the state’s ath- Distinguished Service Award in 2003, and the NIAAA State letic directors conference since 1996. Award of Merit in 1999. In 2003, she was named AIAAA At the national level, O’Day has been an NIAAA mem- Class 4A Athletic Director of the Year and in 2002, earned ber since 1983 and has served as Vermont’s liaison to the the AIAAA Distinguished Service Award. NIAAA for 14 years. He earned his CAA status in 1990 and Pabst is also an accomplished volleyball and basketball the CMAA designation in 2002. He has attended every coach, and cross country official. In 2001, she was named the National Conference of High School Directors of Athletics NFHS Girls Cross Country Official of the Year for Arizona. since 1987, has been a workshop presenter and moderator, and was a member of the Blue Ribbon Panel in 1994. He also served as the state’s NIAAA Leadership Training Pro- NIAAA Distinguished gram coordinator for five years. O’Day, a graduate of the University of Maine, Orono, Service Award – with a master’s from Western Carolina University, has been named Vermont’s athletic director of the year on two occa- Non-NIAAA Members sions. He also has received the NIAAA State Award of Merit twice and the VSADA Distinguished Service Award. Walter Abbott, Maine

With more than 45 years Joni Pabst, CAA, Arizona of dedicated athletic and academic service, Walter Abbott has As assistant principal of been extremely influential in activities for Tucson (Arizona) the lives of many students. Cur- Sahuaro High School, Joni Pabst rently an associate professor of has quickly risen to the top of kinesiology and physical educa- the athletic administrator pro- tion at the University of Maine, fession. She came to Sahuaro in Abbott has always been dedi- 2005 after seven years as assis- cated to high school athletics tant principal at Tucson (Ari- throughout the state of Maine. zona) Santa Rita High School Abbott is a member of the Sports Done Right Select and eight years as physical edu- Panel, the Maine Center of Coaching Education Select Panel cation department chairperson and a board member of the Maine chapters of both the at Tucson (Arizona) Cholla High School. National Football Foundation and the College Hall of Fame. Pabst’s service to the NIAAA includes the NIAAA Strate- Throughout his tenure at Maine, Abbott has been involved gic Planning Committee and a term on the NIAAA Awards with high school athletics – establishing strong partnerships Committee from 2000 to 2005. She has been the Arizona and bringing necessary information to coaches, officials, ath- delegate to the NIAAA Delegate Assembly five times and letic directors and students. His work with Sports Done Right was a participant on the NIAAA Blue Ribbon Panel in 2001. has helped to build a national model for youth sports pro- At the state level, Pabst served as president of the Ari- grams. zona Interscholastic Athletic Administrators Association After receiving bachelor’s and master’s degrees from the (AIAAA) in 2001-02 and is currently the AIAAA treasurer. University of Maine, Abbott was the university’s head football She also serves on the AIAAA Conference Planning Com- coach from 1966 to 1975. He has worked as an assistant pro- mittee and the AIAAA Sponsorship Committee. fessor and served as the Physical Education and Recreation

IAA • Volume 32, Number 2, Winter 2005 27 Department chair for three years. He served as both the interim and acting director of athletics for a short period before assuming his current position as associate professor. He received the Contribution to Amateur Football Award from Mary Pratt, Massachusetts the Maine chapter of the National Football Foundation in May of 1998. A true pioneer in Abbott and his wife, Carol, have three children – Steven, the world of women’s Scott and Sherry – and three grandchildren. sports, Mary Pratt has worked as a teacher, player, coach, mentor, official and Frank Kovaleski, CAA, Indiana true supporter of women’s sports ever since she began As the former director of playing high school sports her- the NIAAA, Frank Kovaleski self. After an accomplished high has more than 40 years of school athletic career, Pratt experience with high school went on to play in the All-Amer- athletics and administration – ican Girls Professional Baseball League for both the Rockford 16 of which are with the (Illinois) Peaches and Kenosha (Wisconsin) Comets, and her NIAAA. career was later incorporated into the film, “A League of As director, Kovaleski de- Their Own.” veloped the NIAAA Leadership After playing, Pratt worked as a teacher and coach at the Training Program in 1996 and high school and college levels for more than 47 years. She expanded the NIAAA Certifica- coached basketball, softball and soccer in high school, and tion Program in 1999. More than 20,000 Leadership Train- softball and tennis in college. In addition, she coached an out- ing Courses have been completed by athletic directors at of-school Amateur Softball Association team to the World state, regional and national conferences since the program’s Tournament in 1958. Pratt also officiated basketball and soft- inception, and two additional certification levels – the Regis- ball at the high school and college levels. tered Athletic Administrator (RAA) and Certified Master Ath- She is the co-founder of the New Agenda Northeast letic Administrator (CMAA) – have been added to the pro- Women’s Hall of Fame and initiated Massachusetts’ recogni- gram. tion of National Girls and Women in Sports Day. Pratt serves Kovaleski was instrumental in the addition of a master’s on the Board of Directors of the All-American Girls Profes- degree in athletic administration through online courses at sional Baseball League Players Association and on the Game Ohio University, as well as with the success of the NFHS Officials Committee and Women in Sports Equity Committee National Conference of High School Directors of Athletics. In of the Massachusetts Interscholastic Athletic Association. She addition, he was responsible for starting the NIAAA Endow- has been inducted into both the National High School Hall of ment, which has raised $350,000 since its creation. Fame and Boston University Hall of Fame. Before serving his NIAAA position, Kovaleski worked as an athletic director in three Indiana schools – Triton, New Castle and Richmond high schools. He also coached track, Ruth Rehn, South Dakota football and tennis. A graduate of Bicknell (Indiana) High School, Kovaleski earned his bachelor’s degree in 1963 from Serving more than 30 years in her current position as Indiana State University, and his master’s in 1969 from St. assistant executive director of the South Dakota High School Francis (Indiana) College. Activities Association (SDHSAA), Ruth Rehn has paved the Prior to becoming NIAAA director, Kovaleski served on way for girls sports in South Dakota, setting an example for the NFHS Athletic Directors Advisory Committee, the the rest of the country to follow. NIAAA Resolutions Committee and NIAAA Professional Since joining the SDHSAA in 1974, Rehn has been Development Committee. He was president of the Indiana instrumental in the addition of basketball, volleyball and Interscholastic Athletic Administrators Association in 1979- cross country for females around the state. Rehn helped lead 80. South Dakota as the first state to advocate the use of a small-

28 IAA • Volume 32, Number 2, Winter 2005 er basketball for girls as well as Armstrong currently serves on the Nebraska State Inter- experimenting with the use of scholastic Athletic Administrators Association Board of Direc- rally scoring and the libero tors and serves as the Nebraska State Leadership Training player in volleyball. Program coordinator. He has taught more than 20 Leader- Rehn assisted in the devel- ship Training Courses and has presented mini-sessions at sev- opment of cheer safety guide- eral state conferences. lines and implemented the As an athletic administrator at Kearney High School, American Association of Cheer- Armstrong has been influential in the school’s hosting of leading Coaches and Advisors numerous invitational and district meetings and tournaments. Safety Certification require- He also established the Kearney High School Booster Club ment for all stunting-squad Clinic and Convention, which is offered to booster clubs coaches. She has served as a across Nebraska. member of the NFHS Volleyball Rules Committee, the NFHS After serving on the Nebraska School Activities Associa- Equity Committee and the National Records Committee, and tion (NSAA) District Managing Committee as vice chair for as the state chair for National Girls and Women in Sport Day. the past four years, Armstrong began a term as chair in After receiving her bachelor’s and master’s degrees from August. He has served on the organizing committee for the South Dakota State University, Rehn taught and coached NSAA state cross country championships, served as head track and field, gymnastics and volleyball in Minnesota from timer, and hosted NSAA district competitions in football, vol- 1966 to 1973. leyball, softball, cross country, golf, basketball, wrestling, soc- Rehn is the recipient of the National Association for Girls cer and track. and Women in Sport Pathfinder Award, the South Dakota Before working at Kearney High School, Armstrong Girls and Women in Sports Service Award and the South worked as a teacher and coach for the Bellevue (Nebraska) Dakota Girls and Women in Sport Leadership Award, and has Public Schools, teaching science and physical education and been inducted into the South Dakota High School Gymnas- coaching football, basketball and track. He worked as a high tics Hall of Fame. She has received both an NFHS Citation school official in football and basketball from 1983 to 1996 Award and NFHS Officials Association Distinguished Nation- and currently serves on the Kearney Area Chamber of Com- al Contributor Award. merce’s Sports and Recreation Committee.

NIAAA Distinguished Bill Bowers, CMAA, Oregon

Service Award – After 31 years as an educator and 10 years as an athletic NIAAA Members administrator, Bill Bowers has made many lasting impressions Mark Armstrong, CMAA, Nebraska on high school athletics in Ore- gon. Bowers currently serves as Extremely involved at the the executive director of the local, state and national levels, Oregon Athletic Directors Asso- Mark Armstrong has worked as ciation (OADA), and has previ- an athletic administrator for the ously served as secretary, trea- past 10 years. He currently surer, vice president, president works with more than 1,400 and past president of the OADA. A member of the OADA students at Kearney (Nebraska) Executive Board for eight years and state leadership training High School, as well as two mid- coordinator for five years, Bowers has been influential in the dle schools of more than 400 work of athletic directors throughout Oregon. students each. Previously, Bowers served as an athletic and activities

IAA • Volume 32, Number 2, Winter 2005 29 director at Springfield (Oregon) High School for 10 years, a head baseball coach for 14 years and an assistant football coach for 26 years. He received his bache- from lor’s degree in mathematics and education from Oregon Col- 1972 to lege of Education and received a master’s degree in mathe- 1976, head track matics and education from the University of Oregon. coach from 1972 to Bowers was the first athletic director from Oregon to 1979 and 1984 to 2002, complete the CMAA program and is certified as a teacher of and head golf coach from 1994 the NFHS Coaches Education/Coaching Principles course. In to 2001. Erwin also served as assis- addition, he has been instrumental in working to require new tant football coach at Glenville (West Virginia) coaches to complete a basic training course before taking the State College in 1965, Parkersburg (West Virginia) statewide course. Washington Junior High in 1967 and Staunton (Vir- A few of Bowers’ many honors include Midwestern ginia) Robert E. Lee High School in 1968-69. He was League Baseball Coach of the Year, Midwestern League Ath- also assistant track coach at Robert E. Lee from 1968 to letic Director of the Year, OADA State Athletic Director of the 1970. In addition to coaching, Erwin was also an educator Year and the NIAAA State Award of Merit. Bowers is a mem- for 36 years. ber of the National Executive Directors Council, ia a Leader- Erwin, who earned his bachelor’s degree from Glenville ship Training Program state coordinator, and has taught more State College and his master’s from Marshall (West Virginia) than 20 Leadership Training Courses at the state and local University, has earned many awards during his career. These levels. awards include the NIAAA State Award of Merit in 1990, National Council of Secondary Schools Athletic Director of the Year in 1986, an NFHS Citation in 1988, WVADA’s Ath- Harold Erwin, CAA, West Virginia letic Director of the Year in 1988, West Virginia High School Coaches Association Athletic Director of the Year in 1989, Midwestern Conference Football Coach of the Year in 1975 Throughout a career that and Midwestern Conference Track Coach of the Year in has spanned 40 years, Harold 1973. Erwin, CAA, has garnered many awards and a multitude of respect for his work as an educator, coach and athletic admin- Holly Farnese, CMAA, Pennsylvania istrator. Currently the executive Holly Farnese, CMAA, has director of the West Virginia been the athletic director at Athletic Directors Association Drexel Hill (Pennsylvania) Mid- (WVADA), Erwin is a charter dle School for 22 years. During member of the association, and during his career has served her career, Farnese has made a as its regional representative, secretary/treasurer, annual con- name for herself as an award- ference chairman, award chairman and liaison to the NIAAA. winning athletic administrator, Erwin has been an active member of the NIAAA since coach and educator. 1978. He has attended 25 of the past 27 NFHS national con- Chairperson of the Pennsyl- ferences, and was a presenter at the 1988 Las Vegas confer- vania State Athletic Directors ence. He served as a member of the NFHS Athletic Directors Association (PSADA) Profes- Advisory Committee in 1996-97, and was a member of the sional Development Committee, Farnese also serves on the NIAAA Board of Directors from 1998 to 2000. Erwin has PSADA Executive Council and the PSADA Strategic Planning also served as the Leadership Training Program coordinator Committee. She is also currently the PSADA past president. for West Virginia from 2001 to 2005. Farnese has also served on the Pennsylvania Interscholastic Before becoming the WVADA’s executive director, Athletic Association (PIAA) District I Committee since 1986, Erwin was the athletic director at Buffalo (West Virginia) and is currently the District I recording secretary. She also High School, a position he held for 29 years. While at Buffa- served a term as a member of the PIAA Board of Directors lo, Erwin also had several coaching stints. He was assistant during 2003-04. football coach in 1966 and 1970-71, head football coach Within the NIAAA, Farnese has served as a Leadership

30 IAA • Volume 32, Number 2, Winter 2005 Training Course instructor and an ASEP/NFHS instructor, Earning his bachelor’s degree from the University of and is also a member of the NIAAA National Faculty. She Utah and his master’s from Brigham Young University, served on the Blue Ribbon Panel at the 2003 National Con- Hunter has garnered many awards during his distinguished ference of High School Directors of Athletics in Indianapolis. career. He received an NIAAA State Award of Merit in 1999, Farnese has taught at Drexel Hill for 29 years. She has and earned the Certified Master Athletic Administrator also coached track and field, field hockey and gymnastics in (CMAA) designation in 2000. Hunter has also been named the Upper Darby District, and served as president of the East- the AWA/Nike Athletic Director of the Year (2000), ern Delaware County scheduling group. NCSSAD Athletic Director of the Year (2003), UAHPERD During her career, Farnese received the NIAAA Award Athletic Director of the Year (2003) and UIAAA Athletic of Merit in 2002, and was named the Pennsylvania State Ath- Director of the Year (2002). He also received the UIAAA letic Director of the Year in 2004. Farnese is a PSADA Reg- Meritorious Service Award in 2005. istered Athletic Director and an NIAAA Certified Master Ath- letic Administrator (CMAA). Richard Kemper Jr., CMAA, Virginia

Marc Hunter, CMAA, Utah Richard Kemper Jr., CMAA, has become a highly regarded In his 26 years with Sandy athletic administrator and coach (Utah) Jordan School District, during his 40 year-plus career. Marc Hunter, CMAA, has Kemper has served as the served as an athletic director, director of athletics at St. mathematics teacher and coach. Christopher’s School Richmond, Currently the athletic direc- (Virginia) since 1990, after tor at Jordan High School, holding the assistant director of Hunter formerly was a head athletics post from 1969 to coach in football, basketball, 1990. He is also currently the baseball, soccer and track. Virginia Interscholastic Athletic Administrators Association Hunter, a lifetime member NIAAA State Leadership Training coordinator, and an NFHS of the NIAAA, has served as Awards Committee chairman Coaches Education Program state instructor. since 2004, after being a committee member since 2000. He At the VIAAA, Kemper has served as treasurer and co- was the NIAAA representative on an NFHS Strategic Plan- chair of the VIAAA state conference. He is also the current ning Committee, and is LTC 590 co-chair. He served as a president of the VIAAA, and was a speaker at the 1996 state workshop presenter at NFHS national athletic directors con- conference. He has also served as the VIAAA’s Professional ferences in 2000 and 2002, and was an NIAAA voting del- Development Committee chairman. egate from 1997 to 2004. A 10-year member of the NIAAA, Kemper holds both At the state level, Hunter served as the Utah Inter- the CAA and CMAA designations. He has served on the scholastic Athletic Administrators Association (UIAAA) pres- NIAAA Certification Committee since 2001, and is the co- ident in 1997-98, and as the UIAAA’s secretary in 1995-96. author of Leadership Training Course (LTC) 518 (Managing He was a presenter at UIAAA state conferences in 1997, Athletic Equipment). He has been an NIAAA Delegate 2000 and 2002. Within the Utah High School Activities Assembly member five times, and has taught LTC 515 at the Association (UHSAA), Hunter has served on many commit- National Conference of High School Directors of Athletics tees, including the executive, awards, out-of-season participa- three times. tion, officials, sports medicine advisory, wrestling and transfer In addition to his athletic administration work at St. rule committees. Hunter was also the liaison for the UIAAA Christopher’s, Kemper served as head of the physical educa- to the UHSAA Executive Committee from 1997 to 2003. tion program for grades K-7 from 1968 to 1990. He has also

IAA • Volume 32, Number 2, Winter 2005 31 had stints as head football (1972-99) and basketball (1977-98) coach, and was director of the school’s summer camp from 1977 to 1998. Kemper received his bachelor’s degree from Emory and Henry (Virginia) College, and has received many awards during his career. He was given the NIAAA State Award of Merit in 1999 and the VIAAA Past President’s Award for Leader- ship Training in 2005. Kemper also earned the Booker Kil- gore High School Equipment Manager of the Year Award in 2003, and the District 2 Equipment Manager of the Year Scott Lindgren, CMAA, Wisconsin Award in 2001, 2002 and 2003. Scott Lindgren, CMAA, has been with the Kenosha Tracy Leinen, CAA, Idaho Unified School District for 36 years, building a highly respect- Tracy Leinen, CAA, has ed reputation during that time. earned much praise and respect As the coordinator for ath- during her 22 years in educa- letics, activities, health, recre- tion. ation, physical education and The athletic director at senior citizens in the Kenosha Boise (Idaho) High School for Unified School District, Lind- the past eight years, Leinen also gren is responsible for a large spent eight years as the school’s population. In athletics, Lindgren has overseen 193 coaches assistant athletic director. She is in nine different buildings for 19 years. He has been in charge also an educator, teaching phys- of the district’s physical education program for eight years, ical education/health education and is responsible for 59 Kenosha physical education instruc- and driver’s education, as well as the physical/health educa- tors. tion departmental chairperson. As a lifetime member of the NIAAA, Lindgren has been Within the Idaho Athletic Administrators Association a presenter and a member of the Certification Committee. He (IAAA), Leinen was president-elect from 2000 to 2002 and is also the author, national chair and instructor for LTC 500 president from 2002 to 2004, and currently serves as past (Administration of Middle School Athletic Programs: Philoso- president. From 1993 to 2000, Leinen served as the IAAA’s phy, Concepts and Practices). Lindgren served on the Awards high school liaison. Committee and was the Section 4 representative on the Leinen is a lifetime member of the NIAAA, and has NIAAA Board of Directors from 1999 to 2002. He has attended eight NFHS national conferences. She has been a attended every NFHS national conference since 1988. member of the Credentials Committee for the past four years, Within the Wisconsin Athletic Directors Association and was a moderator at the 2001 NFHS national conference (WADA), Lindgren has served as an instructor in NIAAA in Orlando, Florida. Leinen has also served as an Idaho dele- Leadership Training, and was the WADA’s representative to gate to the Delegate Assembly for several years, and has com- NIAAA section meetings in 1998, 1999, 2003 and 2004. pleted 17 LTC classes. He has also been the co-chair of WADA’s handbook publica- Before teaching at Boise High School, Leinen was an tions since 1997, and a presider at WADA workshops. Lind- educator at St. Albert’s Junior/Senior High School in Council gren was the WADA’s president in 1995 and vice president Bluffs, Iowa. She also coached softball for 10 years and vol- in 1993. He has attended all WADA conferences since 1987. leyball for four years. She was an assistant coach in basket- During his career, Lindgren has served as both a coach ball for six years, in track for four years, and in volleyball for and official in addition to his work as an athletic administra- three years. tor. He coached football for seven years, wrestling for two Leinen received her bachelor’s degree from Northwest years and track for nine years, including seven at the Division Missouri State University, and her master’s from Idaho State III college level. Lindgren has also officiated football for 25 University. She was named Idaho Athletic Director of the years (13 in the NCAA), wrestling for 12 years (five with the Year in 2000 and 2001, and received the NIAAA State NCAA) and track for 12 years. Award of Merit in 2005. She also received the NIAAA Dis- Lindgren received his bachelor’s degree from the Uni- tinguished Service Award for Idaho in 2003 and 2004. versity of Wisconsin-La Crosse and his master’s degree from

32 IAA • Volume 32, Number 2, Winter 2005 the University of Wisconsin-Milwaukee. He has received 04. In 2003, MacInnis was honored by the association as an many honors during his career, including the Andy Anderson Honor Award Recipient and as the Secondary Physical Edu- Award for outstanding service to the WADA in 2002 and the cator of the Year in 2000. District VII Athletic Director of the Year Award from the WADA in 1998. He also received the NIAAA State Award of Merit in 1996. George Phelan III, CAA, Florida

Stability has ruled George Alice MacInnis, CMAA, Massachusetts Phelan’s career in education, as he has spent his entire career at Alice MacInnis is the direc- Miami (Florida) Sunset Senior tor of K-12 physical education, High School. After coming to the health, family and consumer school in 1971, Phelan became science and athletics, and the school’s athletic director in health grant coordinator for 1984 and has remained there Melrose Public Schools in Mel- since. rose, Massachusetts. She has During that time, he has led been at Melrose since 2000 an athletic program that was after spending the first part of named the Miami Herald Athletic Program of the Year in her career at Lexington (Massa- 1989, 2001 and 2002; the Miami Herald Women’s Major chusetts) Minuteman Regional, Sports Program of the Year in 1989, 1993, 1999, 2001 and where she began in 1976 as a physical education teacher. 2002; and the Florida Athletic Coaches Association Class 6A MacInnis has been an NIAAA member for 15 years and State Athletic Program of the Year in 2002. became a CMAA in 2001. Since 2000, she has been a CAA An NIAAA member for 21 years, Phelan served on the test administrator and state coordinator for leadership train- NIAAA Awards Committee from 1994 to 1999, was the ing. She also has served on the NIAAA Certification Com- Florida delegate to the NIAAA Delegate Assembly four times mittee since 2003. and served on the Florida Host Committee for the national At the state level, MacInnis is currently on the Massa- conference four times. In 1995 Phelan earned CAA status chusetts Interscholastic Athletic Association (MIAA) Board of and was awarded an NIAAA State Award of Merit. Directors, a position she has held since 1994. She also cur- At the state level, Phelan served on the Florida Inter- rently serves on the MIAA Girls and Women in Sports Equi- scholastic Athletic Administrators Association (FIAAA) Board ty Committee, the MIAA Field Hockey Committee and the of Directors from 1987 to 1992 and as its president in 1993- MIAA Track and Cross Country Committee. MacInnis also is 94. He returned to the board in 2000, ending his second an MIAA Coaches Education instructor and serves on the term earlier this year. In 1993, Phelan was the FIAAA State MIAA Eligibility Review Board. Conference Coordinator, and he served as chairman of the MacInnis’ service to the Massachusetts Secondary FIAAA Higher Education Committee from 1987 to 1992. Schools Athletic Directors Association (MSSADA) includes a Phelan has also hosted and directed many Florida High position on the MSSADA Board since 1999, and working as School Athletic Association (FHSAA) district, regional and a banquet assistant and in conference registration since sectional tournaments since 1984. In 1996, he was appoint- 2004. ed by the FHSAA Board as the state athletic directors repre- A 1976 graduate of Boston State College, MacInnis was sentative to the FHSAA Public Liaison Advisory Committee, a successful field hockey, girls basketball, softball and volley- and he created and presented the model for the reorganiza- ball coach while at Minuteman Regional. She is also active in tion of the FHSAA. the Massachusetts Association for Health, Physical Education, Recreation and Dance, serving as its president-elect in 2003-

IAA • Volume 32, Number 2, Winter 2005 33 THOMAS E. FREDERICK AWARD OF EXCELLENCE

Walter Sargent, CAA, Massachusetts (MADA), and general manager and exhibit coordinator of the Massachusetts Secondary School Athletic Directors Associa- Through his years of dedi- tion’s (MSSADA) annual convention. cated service to high school ath- Sargent earned his bachelor’s degree in physical educa- letics and activities, Walter Sar- tion from Springfield (Massachusetts) College in 1965, and gent has truly impacted the lives earned a master’s degree in secondary school education from of thousands of coaches and stu- Salem (Massachusetts) State College in 1970. dent-athletes. With more than Sargent currently serves on the National Interscholastic 40 years of experience in high Athletic Administrators Association’s (NIAAA) National Exec- school athletics, administration utive Directors’ Council and as the Massachusetts state liai- and coaching, Sargent has dis- son. From 1993 to 1996, he served on the NIAAA Board of tinguished himself as an influen- Directors and was chairman of the Section 1 Executive tial administrator in the world of Board. He was elected president of the National Council of high school athletics. Secondary School Athletic Directors, a position he held in Throughout his career, Sargent has worked with four dif- 1990-91, and served as vice president the previous year. ferent Massachusetts high schools, starting as a head football Among his extensive list of professional affiliations, he has coach and physical education instructor at North Reading held positions with the MIAA; the MSSADA; the Common- High School. He served as the director of athletics and phys- wealth Athletic Conference; the American Alliance of Health, ical education for five years at the Whittier Regional Voca- Physical Education, Recreation and Dance; the Special tional Technical High School and as the director of athletics, Olympics and many more. physical education and health at the Minuteman Regional Sci- Sargent has been featured on ABC’s “20/20” and ESPN, ence and Technology High School. Sargent served two years has spoken at numerous conferences and conventions, and as director of athletics at the Brookline Public Schools, admin- has been inducted into the National Athletic Directors Hall of istrating the largest systemwide athletic program in the east- Fame. Sargent is the recipient of many awards and distinc- ern half of the United States. tions, including the National Athletic Director of the Year, Sargent currently serves as president of WLS Sports Mar- Eastern Regional Athletic Director of the Year, Massachusetts keting, Inc., a company he started in 2000. In that capacity, Athletic Director of the Year, the NFHS Citation Award, the he serves as director of development for the Massachusetts NIAAA State Award of Merit and the MSSADA President’s Interscholastic Athletic Association (MIAA), executive direc- Meritorious Service Award. tor of the Massachusetts Athletic Directors Association

34 IAA • Volume 32, Number 2, Winter 2005 NIAAA AWARD OF MERIT

Faye Thornton, CMAA, Kentucky Association of Secondary School Principals and the Kentucky Coaches’ Association. Through her extensive work with the An influential leader in the Kentucky High School Athletic Directors’ Association, she has world of high school athletics, served as a Leadership Training Program coordinator, as edi- Faye Thornton has extensive tor in chief of “Athletic Directions,” secretary of the state con- experience as a coach, teacher, ference planning committee and on the board of directors. In guidance counselor, administra- addition, she has been extremely involved with the National tor and mentor throughout her Interscholastic Athletic Administrators Association (NIAAA). years of service to high school Thornton attained the Certified Athletic Administrator students and athletic programs designation in 1996 and the Certified Master Athletic Admin- in Kentucky. istrator designation in 2000. She is a recipient of both the Thornton started her career NFHS Citation and the NIAAA Award of Merit. Thornton has working at the Maysville Com- served as chair of the KHSAA Sportsmanship Award Selec- munity College, the University tion Committee since 1997 and served two years as a of Kentucky and Harrison County Area Technical Education KHSAA chaperone and sponsor for the NFHS Student Lead- Center. She then went on to work as a guidance counselor, ership Conference. assistant athletic director and teacher at Harrison County Thornton has given numerous presentations on her areas High School. Thornton also worked as a guidance counselor of expertise, including two at the NFHS National Conference at Franklin County High School and is currently an assistant of High School Directors of Athletics, an NIAAA conference, principal at Bourbon County High School. a Kentucky Department of Education workshop and numer- Thornton received both a bachelor’s degree in business ous presentations at state and local conferences. IAA education and a master’s degree vocational education from the University of Kentucky. She is currently completing coursework toward a certification in secondary school guidance. Affiliated with numerous professional organizations, Thornton is a member of the Kentucky Association of School Administrators, the Kentucky Association of Secondary School Principals, the Kentucky Counseling Association, the National Association of School Administrators, the National

IAA • Volume 32, Number 2, Winter 2005 35

This feature in the IAA magazine is a column on the basics of athletic administration for those athletic directors who are just beginning. We recognize the number of new athletic leaders annually in our nation’s schools and it is our intent to offer assistance to those individuals. Please contact us if there is an area that you would like to see addressed. In addition, share with us any checklist, itinerary or plan that you believe may be of benefit to those starting out. Edited by Jay Cornils, CMAA, Cleburne, Texas. Building a Successful Booster Organization

By Dan Evans coaches’ support to work for the common goals of the organization. The OPBO started by giving the coaches practice t- Editor’s Note: This article appeared in the spring 2005 Vir- shirts and paying for their coaches association dues. These ginia Interscholastic Athletic Association newsletter. were small items, but it showed the coaching staff that the boosters were behind them and appreciated what they were In the past six years, the Osbourn Park Athletic Boosters doing. In return, the booster club expected the coaches to Club has raised close to $500,000 and is about to embark on encourage parents of their team members to participate in a $125,000 field renovation project. During the past six the booster club projects. years, I have had the opportunity to work with a highly successful and dedicated group of parents. I wish I could say I Parents Are Your Allies had a plan six years ago that made the difference and ener- At my first meeting with the new booster club, I present- gized our booster club. I think the key to our success was that ed my budget for the entire athletics program. I wanted the we developed a plan together. What follows is my analysis of parents to know what I could pay for and the areas where I what helped our booster organization become so successful. needed help. Many parents operated under the assumption Although not all communities are equal in their ability to that I had large sums of money from the school board to generate funds and support fund-raising events, I do believe operate the athletics program. I let them know the costs for that the following suggestions will improve the operation of the officials, security, entry fees, reconditioning and uniforms. your booster program and increase parent involvement. It was an eye-opening experience for many of them. Parents must have a voice in how booster funds are Work for the Common Good spent. Taxation without representation is tyranny. Asking peo- The first decision the booster club made was to not buy ple to work long hours and raise large sums of money with- uniforms. There is nothing that causes more dissension than out a say in how it is spent can lead to unhappy people, who a parent of female basketball player participating in a fund- then become unproductive. raiser in which the proceeds go to buying uniforms for the football team or the boys soccer team. The Osbourn Park Organization Booster Organization (OPBO) took on projects that benefited Here then are some quick tips I would suggest for getting multiple sports, were highly visible, and designed to last a a positive and supportive booster program started in your long time. The first project the booster club approved was the school or district. purchase of padded chairs for the school gym. They were • Share the load. used by both boys and girls sports, and every time a parent • Parents must take an active role in determining how funds walked in the gym, the chairs were a reminder of what the are spent. booster club was accomplishing. • Educate parents about your budget and what you are able The booster organization felt that all sports needed to to fund through athletic department funds. benefit from the funds raised by the booster club. They made • Work through committees. a concentrated effort to buy something for every team. In the • Seek parents who have connections to the business com- early years, the items may have been small, but as the orga- munity to help with fund-raising activities. IAA nization prospered, the expenditures got bigger.

Get the Coaches on Board ABOUT THE AUTHOR: Dan Evans is the athletic direc- The booster club made a concentrated effort to get the tor at Osbourn Park High School in Manassas, Virginia.

IAA • Volume 32, Number 2, Winter 2005 37 Ideas That Work

Edited by Tim Graham, CAA We chose a Saturday in the middle of January hoping to have the majority of coaches available to attend, knowing PROFESSIONAL DEVELOPMENT that it could be moved in subsequent years if the date did not work. Each athletic director surveyed his or her coaches for Coaches Education (Tim Gra- topics they would be interested in seeing presented. Popular ham, CAA, athletic director, ideas included dealing with difficult parents, taping and injury Tumwater High School, Tumwa- prevention, fund-raising, getting your leaders in place and ter, Washington) how to develop them, etc. We collected these ideas and brain- stormed at a league meeting for names of possible presen- Coaches education is a valu- ter/instructors. The class and instructors were selected and able and important requirement in contacted. These people were mostly fellow athletic directors our state. Coaches must complete and coaches we currently had within our communities. We clock/contact hours in a variety of put at least two different classes in each hour from 8:30 a.m. areas including: medical aspects, legal aspects, psychological to 12:30 p.m., with each class lasting 50 minutes and giving foundations, coaching techniques, and philosophy and sports coaches 10 minutes to get from one classroom to the next. management. These areas are not the typical “X’s” and “O’s” Our league purchases lunch for participants and we eat as a coaches get at their specific clinics and readings. They are group, giving coaches an opportunity to share ideas and use mostly along the lines of the nationally recognized courses it as an informal roundtable activity. such as Coaching Principles by the American Sport Education Program and the NFHS. The problem with coaches taking Immediately following lunch, we invite our state associa- these types of courses was the cost of coursework can be tion and one of its staff members to talk with our coaches. expensive, their interest in the classes did not meet the offer- The speaker uses this as an opportunity to highlight current ings, and the timing of some classes did not fit their current issues around the state, emphasize the sportsmanship pro- coaching schedules. To alleviate these problems, our league gram and give other general information. Also, our coaches athletic directors created their own courses named the “Pacif- have a chance to ask questions on procedures and rules, and ic 9 Coaches School: Beyond the X’s and O’s.” what they feel are current and important issues in our state.

Our school district sponsors the five clock hours that are offered for attending all morning. These clock hours can go toward advancement on the teaching salary scale within their own district and also be used to meet the state mandated coaches education requirements.

We have had much success over the past two years with our coaches school. Each year, attendance has grown and we now are having coaches volunteering to present specific topics they feel need to be addressed and heard.

ADMINISTRATION

Student Internship in High School Athletic Department (Don Cardone, CMAA, athletic director, North Hills High School, Pittsburgh, Pennsylvania)

A few years ago, we actively pursued the idea of having a student intern in the athletic department. The pace in the athletic office is high-tempo. In the fall

38 IAA • Volume 32, Number 2, Winter 2005 Ideas That Work

alone, we field 13 sports at the junior varsity and varsity lev- oritize. I ask the interns to do a major project so they can els, and 10 at the junior high level. Our thinking was that the leave their marks, as well as learn first-hand how to set and intern could assist us with the facilitating the season while achieve goals. Each intern must research the history of a par- gaining experience in sport management. ticular sport and create a list of those who have set records at North Hills. The intern must then work with a company to We approached Robert Morris University, which has an design a record board that will hang in the lobby of our ath- outstanding sport management program. Robert Morris was letic complex. extremely receptive to the idea, and our first intern began in the fall of 1997. At North Hills, we continue to have an intern We have found that the interns came to us with very every fall. The students earn credit for their internship and good computer skills. This has benefited us as we learn how work about 15 hours per week. to become more proficient in technology.

Being in a city with three major sport teams is an obsta- The interns come away with a better understanding of cle we initially had to overcome. Sport management majors how to communicate with different people on different levels. students feel that an internship with a major team will be of The student interns have sold other students at Robert Mor- greater benefit. We sold the university on the idea that there ris on the benefits of working in the high school setting. Some was a great deal of responsibility that came in our setting. have found that they might want to work in education at the Some areas the students gain knowledge in are scheduling, high school or university level. They are all surprised at the event management and budget formulation. amount of work that needs to be done on a daily basis to facilitate a sports season. All in all, the fit has been a good Interns learn what it means to organize, and how to pri- one. IAA

IAA • Volume 32, Number 2, Winter 2005 39

Techno Talk

TAKING CROSS COUNTRY MEET MANAGEMENT Another option that can simplify and expedite the work at the finish line and the end of the chute is to use a barcode read- INTO THE AGE OF TECHNOLOGY er. Most meet management software programs will print out individual barcodes for each runner that can be printed on By Dr. Scott Smith, CAA adhesive labels or pin-on bib numbers. As each runner gets to the end of the chute, a simple swipe with the barcode reader While the logistics of setting up, timing and scoring a cross will record that runner’s place. Match it with his or her time country meet may not be as complicated as a track meet since and begin the process of team scoring. Barcode readers are fair- all “events” are the same, any meet manager of a large cross ly inexpensive and help ensure accuracy and speed in the fin- country meet knows it is not without challenges. A manager of ish chute. On rainy days, a little extra work may be required, a meet with many races, teams and runners knows that runners but a canopy can be set up to protect the timing equipment at get left out of the scoring mix, official times get missed or shift- the end of the chute, and small “baggies” can be distributed to ed to the wrong runner(s) and the finish chute gets backed up runners to protect their barcodes and bib numbers. when the middle of the pack comes through. Moving the meet management system into the 21st century with the latest tech- Post-race nology will help solve many race-day problems and result in a Depending on the type of software used to set up the meet faster, more efficient, more accurate meet. and the timing system used at the finish line, race results can be There are several good programs on the market that will calculated and printed just a few minutes after the last runner take you from setting up the race and entering the athletes’ finishes each race. Because the software recognizes teams that data, through timing and scoring the race, to compiling and did not finish a minimum of five runners and adjusts the scor- printing team and individual race results. Sydex, Hy-tek, Easy- ing, there is no more need to sort through the results to pull out ware and Apple Raceberry JaM are some programs that are individual runners and then refigure the scores. Especially when commonly used in both interscholastic and collegiate meets. A a team starts a race with a full team but finishes with less, it is quick Internet search will locate the above vendors and others. no longer necessary to make individual runners compete in a separate race from the team race. The software does the work. Setting Up the Meet Also, coaches no longer have to wait around after the last Most meet managers already enter team and individual race for team scores to be calculated or wait until the following data into some type of meet management software once the week to receive official results in the mail. They can pick up the coaches have sent it. While this certainly speeds up the process results almost immediately and be on their way. The results can and helps to ensure accuracy, with some programs, it is now also be uploaded to the meet Web site or any other Web site, possible to take the next step and actually set up the meet and sent electronically to any coach providing an e-mail online. Coaches can enter their own pre-race data from home address and to any news media that need the results. or school. This will save the meet manager a tremendous All of the above can simplify the life of a cross country amount of preparation time, especially if the meet is a large meet manager. A well-run meet, combined with the speed and one. It will also help ensure accuracy since each coach is famil- accuracy of race results, makes for happy runners, coaches and iar with his or her own runners’ information (i.e., name spelled spectators, who will return to your meet each year. IAA correctly, grade in school, etc.) and the meet manager will not have to decipher data. ABOUT THE AUTHOR: Dr. Scott J. Smith, CAA, is an At the Finish Line assistant professor in sport management and director of the sport In very small meets, some managers may still use a stop- management program at Central Michigan University in Mt. watch and clipboard for timing. However, most timing is now Pleasant, Michigan. He has worked in athletic administration in done with some type of printing stopwatch or timing system. Missouri, Kansas and Ohio, including stints in Wichita, Kansas, as Software is now available that will turn a laptop computer into the district director of athletics and in Dayton, Ohio, as an assis- a timing device. This can save hundreds of dollars for some tant superintendent in charge of health, physical education and ath- schools. Just hit the space bar every time a runner crosses the letics. While in Kansas, he served as the finish line for the time and click the on-screen bib numbers for state coordinator of the Leadership Training the place. It is much easier and more reliable than expensive Course program for the Kansas Inter- hand-helds. All the times and places will be ready for instant scholastic Athletic Administrators Associa- printing, and if you use a matching program, you can instantly tion. His current research topics at Central apply the times and places to the race. You will have your meet Michigan University are centered on inter- scored and results printed seconds after the race completes. scholastic athletic administration.

IAA • Volume 32, Number 2, Winter 2005 41 NIAAA membership information Functions Planned for 2005 National Conference

The NIAAA Board of Directors has established its sched- body, the Delegate Assembly, will meet on at 3:30 p.m. Sat- ule of meetings and special events to be held in conjunction urday. All state delegates are required to attend this function. with the 36th NFHS National Conference of High School In addition to conducting the legislative business of the Directors of Athletics December 14-18, 2005, in Orlando, NIAAA, the delegates are provided current information Florida. about the ongoing programs of the organization. The CAA exam will be given at 8 a.m. Sunday, Decem- Business Meetings ber 18. The retired athletic administrators will have a breakfast at 8:30 a.m. The NIAAA meeting schedule concludes NIAAA Committee chairs and vice chairs will kick off the with the annual business meeting and state door prize draw- meeting schedule at 1 p.m. Wednesday, December 14. The ing, which will begin at 3:30 p.m. Sunday. NIAAA Sports Turf Advisory Committee will meet at 2 p.m. The NIAAA Publications Committee will meet at 4 p.m. The At-large Election Publications Committee will continue meeting Thursday, December 15. The Board will hold its first of three meetings The candidates for the 2005 Region C at-large election at 4 p.m. Wednesday afternoon, with the second meeting are Brenda Marshall, CMAA, Corpus Christi, Texas; Joni being at 7 a.m. Sunday, December 18 and the final meeting Pabst, CAA, Tucson, Arizona; and Michael Maghan, CMAA, at 7:30 a.m. Monday, December 19. The NIAAA Endow- Keizer, Oregon. The candidates were highlighted in the fall ment Committee will meet at 6 p.m. Wednesday, December issue of the IAA. The NIAAA at-large election will be con- 14. ducted throughout the conference at a voting booth adminis- There will be an orientation meeting for all new mem- tered by the NIAAA Credentials Committee. NIAAA members of NIAAA committees at 1 p.m. Thursday, December bers attending the conference will receive an election ballot 15. The Awards, Certification and Credentials committees will on their registration ticket sheet. This ballot must be taken to meet at 2:30 p.m. Thursday afternoon. NIAAA retired ath- the voting booth and presented along with showing the con- letic administrators will have a reception at 2:30 p.m. Thurs- ference name badge to record a vote. The voting booth will day and the NIAAA past presidents will hold their annual be open from 9:30 a.m. to 2:30 p.m. Saturday, December 17. meeting at 4 p.m. The booth will also be open for voting from 9 a.m. to 12 p.m. All state athletic directors association executive direc- Sunday, December 18. tors/secretaries will meet beginning at 8:30 a.m. Friday, December 16. The luncheon for state athletic director association presidents and executive directors/secretaries will be Leadership Training held at 11:00 a.m. Friday. The NIAAA Hall of Fame Com- mittee will meet at 8:30 a.m. Friday, while the National The NIAAA will provide opportunities for athletic Emergency Network Coordinating Committee will meet at 10 administrators to participate in 24 Leadership Training cours- a.m. and the state awards chairs will meet at noon. Section es taught at four different times. Three new courses are meetings will begin at 4:30 p.m. Friday. All NIAAA members among the offerings. In addition to the course offerings, a are encouraged to attend this important function. This is an number of other Leadership Training meetings will be held. opportunity for all members to interact with other section The Leadership Training Executive Committee will meet with members. all course chairs at 8 a.m. Thursday, December 15. At 7 a.m. State liaisons will have a luncheon meeting at 11 a.m. Sunday, December 18, the Leadership Training Executive Saturday, December 17. The NIAAA legislative governing Committee will meet with all state coordinators.

42 IAA • Volume 32, Number 2, Winter 2005 Retired Members Program

The retired members are planning several functions during the conference. Retired members will again be selling 50/50 raffle tickets throughout the conference in addition to working in the NIAAA logo shop. Three other functions for retired members are the reception for retired members and spouses at 2:30 p.m. The Toro Company Thursday, December 15, the retired golf tournament on www.Toro.com Industry leaders Toro, Saturday morning at the Hawk’s Landing Golf Course Hunter Industries, Lebanon Hunter Industries and the retired members breakfast at 8:30 a.m. Sunday, Turf Products, LESCO, GCA Ser- www.hunterindustries.com December 18. vices and Profile Products are the Lebanon Turf Products sponsors of the NIAAA Sports NIAAA Endowment Golf www.lebturf.com Turf Education Program for the upcoming year. Sponsors help Tournament LESCO defray the costs associated with www.lesco.com The NIAAA Endowment Committee is planning to LTC 515 and NIAAA Sports hold a golf tournament at the 2005 Athletic Directors GCA SERVICES Turf Committee operations. Being Conference in Orlando. The tournament will be at 7:30 www.gcaservices.com able to provide new initiatives a.m. Thursday, December 15. The tournament will be and maintain existing programs Profile Products LLC. played at the Hawk’s Landing Golf Course located on and services would not be Manufacturer of Turface the hotel property. The proceeds from this tournament www.turface.com possible without their support. will benefit the NIAAA/Mildred Hurt Jennings Endow- ment Fund. IAA SPORTS TURF SPONSORS

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IAA • Volume 32, Number 2, Winter 2005 43 2005 STATE AWARDS OF`xÜ|à

ARIZONA – Cynthia ARKANSAS – Ronnie G. CALIFORNIA – Ralph COLORADO – Becky CONNECTICUT – Patrick E. DELAWARE – William C. McMannon, CAA Carter Trigsted, CMAA Cafasso, CAA Burke Perdew

FLORIDA – Bill GEORGIA – Charles A. HAWAII – Blane IDAHO – Tracy ILLINOIS – Ken INDIANA – Kevin Massey, CAA Turner, CMAA Gaison, CAA Leinen, CAA Shultz, CMAA Horrigan, CMAA

IOWA – Gary KANSAS – Richard KENTUCKY – S. Gale MAINE – Gary MARYLAND – Karl S. MASSACHUSETTS – Christensen, CAA Bechard, CMAA Travis, CMAA Hoyt, CAA Heimbach, CMAA Thomas M. Pileski, CAA

MICHIGAN – Stephen W. MINNESOTA – Glen MISSOURI – Kent NEBRASKA – Bill NEW HAMPSHIRE – NEW MEXICO – Leonard Marsh Hasselberg, CAA Gibbs, CMAA Israelson, CAA William Dod Velasquez

44 IAA • Volume 32, Number 2, Winter 2005 NEW YORK – Robert B. NORTH CAROLINA – Roland NORTH DAKOTA – Ed OHIO – Robert OKLAHOMA – Carl OREGON – Michael Goldberg McDaniel, CAA Lockwood, CMAA Denney Franks Maghan, CMAA

PENNSYLVANIA – Sheila RHODE ISLAND – Robert J. SOUTH CAROLINA – Ben SOUTH DAKOTA – Terry TENNESSEE – Wes TEXAS – Fred Murphy Palazzo, CAA Freeman Stulken, CAA Moricle, CAA Clausen, CAA

UTAH – Mick VERMONT – Robert VIRGINIA – Deb WASHINGTON – Eric WEST VIRGINIA – Jeffery W. WISCONSIN – Pete Fieldsted, CAA Hingston, CAA Tyson, CAA Monson, CAA Bailey, CAA Miller

In an effort to bring national recognition to a deserving NIAAA member in each state, the NIAAA offers the State Award of Merit. NO PICTURE AVAILABLE:

NEVADA – Tom Olivero While each state athletic directors association determines its own selection NEW JERSEY – Ralph Lella process, as well as the time and place of presentation, the recipient must be an NIAAA member who has demonstrated contributions to interscholastic athletics at both the local and state levels.

WYOMING – Trevor Wilson, CAA

IAA • Volume 32, Number 2, Winter 2005 45 NIAAA Committees

AWARDS Toby Ingersoll, CAA Tracy Leinen, CAA Darryl Nance HALL OF FAME Marc Hunter, CMAA Bobby Jackson, CAA Bruce Phelps, CMAA Thomas Neubauer Bill Mayo Mark Armstrong, CMAA Glen Kelly, CMAA Joseph Sanfilippo, CAA Dr. Art Newcomer, CAA Christine Bullard Marty Bee, CAA Richard Kemper, CMAA Dory Smith Jim Opitz, CAA Erv Kau, CAA Frank Capraro, CMAA Scott Lindgren, CMAA Walter Sargent, CAA Dr. Art Newcomer, CAA Holly Farnese, CMAA Alice MacInnis, CMAA PUBLICATIONS Annette Scogin Carol Tumey Jim Gagen, CAA Marquis Ross, CMAA Tim Graham, CAA Wayne Taylor Cass Herbst, CAA Ken Semelsberger, CMAA Randy Bates, CAA Deb Van Kuiken, CAA SPORTS TURF Dr. David Hoch, CMAA Sheri Stice, CAA Jim Chambers, CAA Lynn Winsor, CMAA Ray Ebersole Mark Horak, CAA Jay Cornils, CMAA Les Wright, CAA Brad Rumble Chuck Howell, CAA CREDENTIALS John Evers, CMAA George Bernardon Joni Pabst, CAA Marty O'Hern, CMAA Dr. John Foley, CAA Dale Getz Darwin Rold, CMAA Thomas Barone, CAA Glen Gillespie, CAA NATIONAL EMERGENCY Mike Harris Robert Rossi, CMAA Dave Bell, CMAA Paige Hershey, CAA NETWORK Mike McGurk, CAA Daryl Wade, CMAA Kevin Bryant, CAA Rusty Lee, CAA David Martens Chris Smith, CAA Francis Whitten, CMAA Dr. Allen Chin, Ed.D., CAA Scott Smith, CAA Bill Mayo Lynda Wightman Barbara Deichl, CAA Joe Tonelli, CAA CERTIFICATION Greg Ficarra, CAA ENDOWMENT Harold Erwin, CAA LEADERSHIP TRAINING Steve Berseth, CMAA Tom Gillhouse, CAA Allen Huestis, CAA Ron Balazs, CAA Jim Teff, CMAA Steve Bridge, CMAA Karen Green Pris Dillow, CMAA Dave Gunderson John Olson, CMAA Patricia Briscoe, CAA Todd Heimer, CAA Sandra Hadaway Doug Mirts Duane Kramer, CMAA Dan Comeau, CAA Robert Hopek, CMAA Kevin Horrigan, CMAA Herb Meyer, CAA Jim Watkins, CMAA Ted D'Alessio, CAA Lawrence Johnson, CAA Sandra Howell, CAA Jim Piccolo Don Bales, CMAA Steve Duncan, CMAA Erv Kau, CAA John Janke, CAA Danielle Foley, CAA Robert Kies, CAA Adria Mendoza Melvin Imai, CAA Ron Leiman, CAA Eric Monson, CAA 2005

Authenticating Mark Program

AD Starr Georgi-Sports Pronine Sports Adidas GetSomeBalls.com Proskill, Inc. Adolph Kiefer & Associates Glovesmith ProStar America Eighty-three companies (identified to the All Star Sporting Goods High 5 Sportswear Puma American Challenge Enterprises Indus Sports Rawlings Sporting Goods right) have contracted with the NFHS to Anaconda Sports, Inc. InGlasco Corporation Reda Sports Group Arena North America Itech Sport Products Riddell All American participate in the Authenticating Mark Baden Sports, Inc. J. DeBeer & Son, Inc. Score American Soccer Company Program, which replaces the NFHS Bremen Company, Inc. JOMA Sport Sekhon Brine, Inc. Kelme USA Select Sport America Approved Products Program. Under NFHS Calpak KENDIS Shamrock Lacrosse, Inc. Classic Sports, Inc. Kratz Sporting Goods, Inc. Soccer Sport Supply rules, all balls and pucks used in varsity Collegiate Pacific Kwik Goal Ltd. Spalding Sports interscholastic competition in baseball, Continental Sports Legend Softball Sport Supply Group, Inc. Cran Barry Longstreth Sporting Goods Sporteck softball, football, basketball, ice hockey, Create-A-Ball M.B. Products/Orono Sports Sportime Decker Sports Maco International Sterling Athletics volleyball, soccer, water polo and Diadora America Markwort Sporting Goods Company STX, LLC field hockey are to carry the mark. Diamond Sports Co. Mikasa Sports Tachikara USA Dick Martin Sports Mitre Sports div of Wilson & Hunt Uhlsport Dita Field Hockey, LLC Mohinder Sports, Inc. Umbro International DTI Soccer Molten U.S.A. Inc. Viceroy Rubber & Plastics Ltd. For additional information, contact Dynaflite Sports Morley Enterprises Victory Custom Athletics, Inc. Efinger Sporting Goods Co., Inc. Nike, Inc. Vizari Sport USA the NFHS or visit our Web site at Eiger Sportswear, Inc. Penn Monto, Inc. Wilson Sporting Goods Co. www.nfhs.org. Epic Sports Balls Priva Sport Worth Fila/JR286 Proguard Xara Soccer Fleming Athletic Equipment Co. Proline Corporation

46 IAA • Volume 32, Number 2, Winter 2005 conference EXHIBITORS LIST

Exhibitor ...... Booth(s) Gear 2000/Stromgren Supports...... 407 Professional Turf Products ...... 904, 906 360 Youth, LLC ...... 805 Gill Athletics...... 707 Prograss ...... 111 Action Sports Media...... 1007 Gilman Gear ...... 517 Promats, Inc...... 1005 Activities Resource Guide ...... 1322 Girls Can Jump ...... 11 Rawlings ...... 1334, 1336 Adams USA...... 1108 GLSports...... 1435, 1437 Riddell...... 617 Aeroxel ...... 112 Goal Sporting Goods...... 318 Rogers Athletic Co...... 301, 400 All American Scoreboards...... 908 Halo Sports ...... 1208 RTH Processing, Inc...... 412 All Star Publishing Awards...... 605 Healy Awards, Inc...... 100 Russell Athletics ...... 915, 917 Aluminum Athletic Equipment Company...... 208 Henry Schein...... 113 Schedule Star...... 3,4 Amateur Athletic Union ...... 1006 Hind Team Sports ...... 311 Schelde North America ...... 603 American Challenge ...... 219 Holloway Sportswear ...... 406 Scholastic Coach and Athletic Director ...... 512 Anaconda Sports...... 314 Hunter Industries ...... 411 Scholastic Sports Company...... 907 Anchor Audio ...... 1348 Image Watches, Inc...... 709 School Calendar Company...... 305 Athletic & Performance Rigging ...... 518 Imerys...... 313 School Datebooks ...... 811 Athletic Business...... 404 Impact Concussion Management Software...... 1350 School Pride Limited...... 505, 507 Athletic IQ ...... 901, 1017 Interkal, LLC...... 1300 Schutt Sports...... 712 Athletic Management ...... 7,8 Jaypro Sports, Inc...... 218 Scorecards, USA/Sport Schedule Card Division ..1453 Athletic World Advertising ...... 912 Just for Nets/Lee Fisher International ...... 2 Side Effects, Inc...... 1200 A-Turf, a Division of Surface America, Inc...... 919 JV Pro, Inc...... 1306 Signature Fencing & Flooring Systems...... 202 B&E Industries...... 1201, 1203 Kifco Irrigation ...... 711 Signco...... 410 Bison...... 401 Laser Magic ...... 607 SMi Awards...... 601 Blue Star Sportswear ...... 303 Lax World - The Lacrosse Superstore...... 215 Sound Video Creations...... 807 Boathouse Sports ...... 117, 119 LeagueMinder ...... 1338 Spalding...... 909, 911 BSN Sports ...... 1003 Liberty Mutual...... 1001 Spectrum Scoreboards ...... 204 Business Art & Designs, Inc...... 1401 Life Fitness/Hammer Strength ...... 1012, 1014 Speedline Athletic Wear ...... 503 Cintas...... 1102, 1104 Lifetouch Sports Photography ...... 812 Sportexe...... 910 Circle System Group ...... 101 Lifewave-Summ8 ...... 1407 Sportime, LLC...... 816, 818 Clarin...... 1110 Little Caesars Fundraising...... 1205 Sports Graphics ...... 307, 309 Clear Defense...... 701 Lynx System Developers, Inc...... 508 Sports Health A Division of School Health Corp. ...814 Clell Wade ...... 5,6 M.A.S.A...... 602 Sports Imports, Inc...... 806 Clough Harbour & Associates...... 316 Mavidon Medical Products...... 1103 Sports Surfaces, Inc...... 1009 CoachComm ...... 516 Maxwell Medals & Awards...... 609 Sports Turf Managers Assn...... 913 Collegiate Directories ...... 713 M-F Athletic...... 817 Sprinturf...... 1316 Connor Sport Court International...... 706 Missouri Turf Paint ...... 719 Stackhouse Athletic Equipment...... 1010 Covermaster...... 417 Mondo America ...... 1302, 1304 Sun Mountain Sports, Inc...... 509 Daktronics...... 1417, 1419, 1421, 1423 Musco Sports Lighting...... 200 Taraflex Sports Flooring By Gerflor - G2i, Inc...... 419 Dartfish ...... 1439 MyE Networks...... 514 Tarkett Sports USA...... 717 DecoTurf ...... 1405 NAIA...... 510 The Neff Company ...... 610, 611, 612, 613 dj Orthopedics...... 310 NASCO ...... 808 The Toro Company...... 9,10 Dynamic Team Sports...... 308 NFHS Coaches Association...... 1318, 1320 TKH Design, Inc...... 715 Eagles Wings ...... 708 Nevco Scoreboard...... 702, 704 TLI Sports ...... 1403 Elrod Corporation...... 902 O-Line Sports...... 206 Turner Golf Group, Inc...... 413, 415 eNarratives, LLC...... 810 PCC, Inc. Air Purification ...... 813 UCS, Inc...... 1449, 1451 EP Enterprises, LLC ...... 306 PGA of America...... 1008 USBC Collegiate ...... 312 ESCO – Erffmeyer & Son, Co. Inc...... 1109 Ping, Inc...... 1207, 1209 Vanguard Athletics...... 216 ESPN – Coaches Fundraising Program...... 402 Pinovation, Inc...... 1433 Varsity/Varsity Soccer...... 801, 803 Eversan, Inc...... 409 Pioneer Mfg. Co...... 1332 Weather Data ...... 710 Fair-Play Scoreboards...... 604, 606, 608 Plexipave Systems ...... 1107 Wenger Corporation ...... 207, 209, 211, 213 Field Turf ...... 1100 Porta Phone Co...... 900 First to the Finish ...... 201 Post Performance ...... 809 Fisher Athletic ...... 700 Power Ad ...... 1112 Flair Pins ...... 217 Power Systems, Inc...... 511, 513 Front Row Sports Technologies...... 1011, 1013 Powerlift...... 1016, 1018 Future Pro, Inc...... 506 Precision Time Systems...... 408 Game Film Solutions...... 13 Prep Illustrated ...... 1105 Gatorade ...... 501, 600 Price Chopper ...... 1101

IAA • Volume 32, Number 2, Winter 2005 47 THIS IS YOUR TICKET TO FUNDRAISING SUCCESS!

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