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NFHS REPORT Following Lead of Pros Not Always Best Choice BY ROBERT B. GARDNER, NFHS EXECUTIVE DIRECTOR, AND RICK WULKOW, NFHS PRESIDENT Athletes and coaches at the high school level emulating their High school sports is about the team, not individual stars, and counterparts at the college and professional levels has existed prob- it is about having fun, not winning at all costs. What may be OK for ably since the beginning of organized sports in this country. It is a professional athletes where the sport is their livelihood, may not be normal human response. OK for high school athletes. If a player on a high school team is in- Assuredly, thousands of aspiring high school basketball players jured, the “next man (or woman) up” concept must be employed. have spent hour after hour on the court trying to pattern their game A team is not about one star player. after that of Kobe Bryant or LeBron James. High school coaches at- Fortunately, great progress has been made in coaching concepts tend clinics led by successful college and professional coaches with and philosophies at the high school level. The days of “run them till the hope they will learn something to help pave the way to a state they drop” are hopefully behind us, but coaches and administrators championship. must always be on guard to not let the mindset of professional Call it the trickle-down effect, the actions of players and coaches sports trickle down to the high school level. at the college and professional levels have an impact on those two With more than 7.6 million student-athletes participating in high groups of individuals in high school sports. In football, for example, school sports, minimizing the risk of injury must remain the top pri- the actions of a college player on Saturday or a professional player ority. Caution must be the byword as decisions are made about re- on Sunday can have an effect on a high school player the follow- turning to play following an injury, and the greatest concern in that ing Friday night. regard the past few years has been with athletes who sustain con- While many times this behavior-copying is harmless, there are cussions. other situations where it is not appropriate for the high school level. Rules now are in place at the high school level to ensure that One of those areas where following the lead of professional athletes only a qualified health-care professional is making a decision about might not be appropriate for the high school level is “playing when a concussed athlete returns to play. Although most state as- through injuries.” sociations adopted the concussion language in all NFHS rules books, Recently, two high-profile NFL quarterbacks – Tony Romo and more than 30 state legislatures have mandated concussion laws. Michael Vick – sustained serious injuries but were back on the field While concussions still occur – and the NFHS and its Sports Med- the following Sunday. Romo suffered a broken rib and punctured icine Advisory Committee will continue with attempts to reduce lung, and Vick was diagnosed with a concussion. these numbers – “playing through” a concussion should no longer Because these quarterbacks were “tough” and able to fight be an issue. While a professional athlete may be able to weigh-in through pain, they were praised and seen as heroic by fans in their or affect a return-to-play decision, the same cannot be afforded an respective hometowns. These are classic examples of the “no pain, athlete – or a coach – at the high school level. no gain” line that has been espoused by coaches at all levels at one We are pleased to report that more than 300,000 individuals time or another. have taken the free online course, “Concussion in Sports – What Certainly, developing a “toughness” is an important part of a You Need to Know,” provided through the NFHS Coach Education high school athlete’s maturation process, and, at times, that may Program. In case coaches or others in your school haven’t taken the mean fighting through some pain. But there is a big difference be- course, it is offered free of charge at www.nfhslearn.com. tween playing through pain and playing through serious injuries, More than 7.6 million participants and 510 million fans tell us and high school coaches and administrators must err on the side of that high school sports are alive and well. Let’s continue to make NFHS | www.nfhs.org/hstoday caution in these situations. these games as safe as possible for our student-athletes. 1 HighSchool™ THE VOICE OF EDUCATION-BASED ATHLETIC AND PERFORMING ARTS ACTIVITIES TODAY Contents 12 Welcome We hope you enjoy this publication and welcome your feedback. Please take a few moments to complete the Review Form on the NFHS Web site at www.nfhs.org/hstoday. You may contact Bruce Howard, editor of High School Today, at [email protected]. VOLUME 5, NUMBER 3 COVER STORY EDITORIAL STAFF Publisher.......................Robert B. Gardner Cheerleading is Not a Sport – Can Cheer and Competitive Editor............................Bruce L. Howard Cheer Be Considered?: Schools should provide education-based Assistant Editor .............John C. Gillis Production.....................Randall D. Orr programs that minimize risk of injury. –Rhonda Blanford-Green Advertising....................Judy Shoemaker Graphic Designer...........Kim A. Vogel Online Editor .................Chris Boone Cover photo provided by Westport (Connecticut) Staples High School. PUBLICATIONS COMMITTEE Superintendent..............Darrell Floyd, TX 11 Principal........................Ralph Holloway, NC High School Today, an official publica- SUBSCRIPTION PRICE tions Committee, but the publisher cannot be re- School Boards ...............Jim Vanderlin, IN tion of the National Federation of State One-year subscription is $24.95. Canada add sponsible for loss or damage. $3.75 per year surface post age. All other foreign State Associations..........Treva Dayton, TX Reproduction of material published in High High School Assoc ia tions, is published subscribers, please contact the NFHS office for Media Director ..............Robert Zayas, NM School Today is prohibited with out written per- eight times a year by the NFHS. shipping rates. Back issues are $3.00 plus actual Performing Arts..............Steffen Parker, VT mission of the NFHS executive director. Views of postage. Athletic Director ............David Hoch, MD the authors do not always reflect the opinion or Athletic Trainer ..............Brian Robinson, IL EDITORIAL/ADVERTISING OFFICES Manuscripts, illustrations and photo graphs may policies of the NFHS. National Federation of be submitted by mail or e-mail to Bruce Howard, Coach ...........................Don Showalter, IA State High School Associations editor, PO Box 690, Indianapolis, IN 46206, Copyright 2011 by the National Fed eration Legal Counsel................Lee Green, KS PO Box 690, Indianapolis, Indiana 46206 <[email protected]>. They will be carefully of State High School Associa tions. All rights Contest Official..............Tim Christensen, OR Telephone 317-972-6900; fax 317.822.5700 considered by the High School Today Publica- reserved. High School Today | November 4 FEATURES HST ONLINE 16 ACTIVITY PROGRAMS High School Sports Pave Way to Successful Careers: Kansas cross country teams reflect on values of high school competition. –Shane Monaghan 22 ADMINISTRATION ACEF Assists Schools with Facility Projects: Government organization helps schools with You can access previous issues online building projects at no charge. at www.nfhs.org/hstoday. –Dr. Denae Dorris DEPARTMENTS 1 NFHS Report 30 LICENSING 6 Quick Hits Interesting Facts and Information NFHS Licensing Program Going Strong in Second 14 Legal Issues Friday Night Rights: Freedom of the Press Year: NFHS program with and High School Sports Broadcasts Licensing Resource Group (LRG) expands with new 20 In Their Own Words Randall McDaniel Takes Lessons from Sports retailers, online fan shop. to the Classroom –Colin Likas 24 Ideas That Work 34 Kansas Students Ignite the Fire of Leadership SPORTS MARKETING 26 Above and Beyond How to Market a Successful Beat Cancer with a Bat – High School Softball Team Plays to Save Lives Athletics Program: Virginia high schools market programs 29 Technology to develop community support. Twitter – Real-time Communication Without Disruption –Lee Downey and Rick Lilly, CAA 32 Performing Arts Grant Opportunities for School Music Programs 37 Did You Know? Girls Wrestling Makes Strides 14 26 37 Throughout Nation 38 In the News 39 Sportsmanship in Action 40 Voices of the Nation NFHS | www.nfhs.org/hstoday 5 QUICK HITS Top High School Performances ations’ National High School Sports Record Book, Rhodes tied the Mauk sets national national record for receiving touchdowns in a game set by Earvin completions record Johnson of Los Angeles (California) Cathedral High School on No- vember 7, 1998. In addition, Rhodes’ 394 receiving yards ranks seventh all time nationally. In Kenton (Ohio) High School’s 30-28 football victory over Southwest’s junior quarterback Wesley Harris also entered his Elida (Ohio) High School on September 30, senior quarterback name into the National High School Sports Record Book with his Maty Mauk set the national record for career completions. nine passing touchdowns. Harris’ performance ranks tied for sixth nationally with 12 other players and it is also the Texas state record. For the game, Harris completed 20-of-30 passes for 562 yards. Israel ties 11-player national record Tucker Israel, a 6-foot, 180-pound freshman quarterback at Orlando (Florida) Lake Nona High School, tied the 11-player football national record on October 14 when he threw 10 touch- down passes in Lake Nona’s 68-10 win over Celebration (Florida) High School. According to the National Federation of State High School As- sociations’ National High School Sports Record Book, five other In that game, the 6-foot-2, 195-pound Mauk completed 36 quarterbacks have thrown 10 touchdown passes in an 11-player passes to give him 1,136 for his career.