The Philadelphia Regional Business/Marketing Monthly
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PRSRT STD US Postage PAID Permit #58 Bellmawr, NJ THE PHILADELPHIA REGIONAL BUSINESS/MARKETING MONTHLY 29 Bala Avenue, Suite 114, Bala Cynwyd, PA 19004 $4.00 The longest established business-to-business monthly newspaper for company owners © 2011 Advertising/Communications Times Founded July, 1976 Volume #36, Issue #1 and executives in Philadelphia, Eastern Pennsylvania, New Jersey & Delaware ... on the 200th Anniversary February/March 2012 Mailed direct to buyers of business services & products of the United States of America Business & Enjoyment CBS TV-3 Anchor Stalked, at Phila. Adv. Show, March 7 Harassed By Casual Date Question: What area business-to-business Expo brings to attendees & exhibitors, and has for Free News Ticker To Be At Inq./DN almost 40 years, the following …. New Location … Free admission (with a business card) … Full & diversified array of about 60 exhibitors City Lends $3M The loan is to be repaid over 12 years. … Networking among hundreds of attendees The corporate owners of and exhibitors, resulting in new client opportunities Philadelphia Media Net- The Philadelphia Inquirer, Daily … Free parking work, the corp entity, is expect- News, Philly.com and Sports … Entertainment ed to use most of the money to … Personal appearances of professional ad- Week have borrowed almost pay for their upcoming move to vertising models $3 million — from the City of 801 Market St. … Walk-around fashion show opportunities. Philadelphia. At the new location, above PHILADELPHIA-BASED CBS 3 morning anchor, Answer: The Philadelphia Advertising & Busi- It is a low interest loan, a Walgreens, a large digital sign Erika von Tiehl, dated John Hart this past Fall. He ness Show. provided by the Philadelphia will have a ticker that scrolls was on parole at the time for harassing other women. It will be held Wednesday, March 7, 2012. Industrial Development Corp. breaking news and advertising. Erika von Tiehl, CBS TV-3 morning news an- chor, has many, many fans — and at least one she Fashion Show During Event Jewish Exponent Marks would rather not have. A walk around fashion show will be held th A man she dated briefly, John Hart, 35, of throughout the day at the Philadelphia Advertis- 25 Anniversary With Haverford, was arrested recently for harassing her. ing & Business Show, March 7, 2012 at the Vil- A police source was reported as saying the lanova Conference Center. Commemorative Issue trouble started when von Tiehl told Hart, “I don’t It will be presented by Dress Barn, 67 East want to see you any more.” City Ave. (610-664-4504). The Jewish Exponent, a Philadelphia weekly newspaper, 2100 “Life became miserable, (for her),” the source Models will display executive and other busi- Arch St., (215-832-0717) will celebrate its 125th year in business. added. ness attire. A commemorative issue will be published in May. Hart was arrested and charged with identity It will be a keepsake edition, according to Gregg Rubin, Director theft, disruption of service, harassment and pos- The new Main Line PA area site for the Phila- of Advertising (E-Mail: [email protected]). sessing instruments of a crime. delphia Advertising & Business Show is already This issue will be an all-color, glossy magazine format. He allegedly disrupted her phone, bank and attracting a variety of exhibitors and new attendee It will carry stories on old Philadelphia neighborhoods, hangouts, utility services. buyers. and institutions. Hart has a police record, and served a year in a By enlarging its business base to the rich & To speak directly to Rubin, or Bruce Wartell, the project manager, state prison for earlier similar actions against other growing area of Montgomery, Chester, & Delaware visit them at the Jewish Exponent booth at the Philadelphia Advertis- women. He was on probation at the time he dated counties — and including the many Philadelphia & ing & Business Show, March 7, 2012 inside the Villanova Conference von Tiehl. Continued on page 3 Center. Continued on page 5 ACT Networking Long Time Philly Weatherman Event To Have Storms Out of Fox TV-29 The fog of suspension has His agent is Richard Over 250 Execs lifted at Fox 29 TV for weather- Leibner, who is associated man John Bolaris. with N.S. Bienstock, of More than 250 business decision makers are ex- It’s now clear. Clear that New York. pected at the ACT-produced Executive Networking Bolaris is now history at TV-29. Leiber was contacted Card Exchange, to be held Tuesday, February 21, 2012, However, the word “fired” by a Philadelphia Inquirer from 4:45PM to 7:15PM. was not used in the station’s staff writer, Tirdad Derakh- It will be in the main ballroom of the prestigious decision to part relationships. shani, who quoted Leiber MAGAZINE COVER MODEL Radnor Hotel, 591 E. Lancaster Ave., St. David’s. Fox 29’s spokesperson as follows: Sandra, will be among the Admission is free, with a business card. was quoted as saying, “We mu- “Nobody said he was official greeters at the ACT Complimentary Hors D’ oeuvres/buffet and compli- tually agreed that it was time to fired. Executive Networking event, mentary non-alcoholic drinks are provided. part ways.” “The statement (from February 21, 2012, 4:45PM to There is free parking. Bolaris had been a featured John Bolaris Fox 29) is very, very sim- 7:15PM at The Radnor Hotel. Host/sponsors, to date, include: camera weatherman there for four years. ple. We mutually agreed it was time to part A MMA model, she is a Vet- Comcast Business Services (215-642-6474) When Bolaris was asked about his ways.” eran of Philadelphia runway Model Management Agency (215-752-8603) departure, he said, “I can’t comment on Bolaris formerly had been at NBC-10 events, and a steady client list Continued on page 3 that. You need to speak to my agent.” for fashion print work. Continued on page 5 Again — There May Be ‘Dancin’ On Air If you enjoyed the music of turning to Philadelphia-area TV. duced by Philadelphians, here in MyPHL17, an updated version of Thirty years ago the danc- the 1980’s, and the popular teen- “Dancin on Air,” one of the Philadelphia, may be born again. the show. ers were 14-15-16 years old. age dancers of that time, here’s most popular regional — and lat- The original executive pro- Changes will include danc- It may be on the air in the notice that the nostalgia — plus er national — programs featur- ducer, Mike Nise, is putting to- ers, 17 to 21 years old, from lo- second quarter of 2012. update — of that era may be re- ing teenage, on-air dancers pro- gether, for local broadcasting on cal high schools and colleges. Nise did tell Dan Gross, Continued on page 3 Andy Musser, former Phils broadcaster dead at 74. (Obituary, page 17) Page 2 Advertising/Communications Times February/March 2012 The Next Big Thing is Always on Display at the CES By Mike Mallowe At least their bosses were That’s what happens when High Definition TV willing to pay for air fare and ho- the TV is on and when people Every year the most influen- The great debate over the tel rooms. are actually in the room watching tial trade show in the world takes future of TV seemed to be set- That’s an improvement over — but they might be watching place in Las Vegas in January. tled this year at the CES — at recent shows. the phone screen in their hand It’s called the Consumer Elec- least temporarily — because the or the lap-top screen propped up tronics Show. CES Trips and Trends hottest action was definitely di- on their knees. In this case they This is the place where rected back to TV, including lots Even in the lean years the are monitoring every screen and smart phones, flat screen tele- CES is always good for gossip dealings with all the ensuing dis- Continued on next page visions and tablets have been and trends. Apple always stays tractions. born. away, no expensive booths for The front-facing camera The nerds and the hackers them. won’t change that, but at least get all the action at this event. However, Apple does dis- Mike Mallowe the advertisers will be able to During the past few years patch about 250 of its employees see exactly what’s going on. the CES has been forced to The heavy-hitters who cre- to “roam the aisles” as one com- And you thought Big Broth- slow down, relatively speaking, ate the Super Bowl ads and who mentator put it, “checking out the er was creepy! because the economy has been spend billions throughout the competition”. Ad Age suggested that longing for life-support. This year placing mass market mes- This year was no different: these new privacy intrusions are year’s version wasn’t exactly like sages on network televisions are The phrase on most lips in so potentially troublesome that it old times, but the show’s edge perpetually nervous over who, if Vegas is “front-facing” cam- might make the controversy over was definitely back. anyone, is really watching what era. This is an old concept that privacy on the internet “seem Attendance broke all pre- they pay for. dates from the very beginnings quaint” by comparison. vious records — an estimated The networks swear that of cable TV — a screen that can Front-facing cameras also 140,000 — and big expense ac- their audiences are there; but the watch you while you watch it. allow for an easy — and ulti- counts even began a slow creep methods for measuring viewer- The invasion-of-your-priva- mately cheap — use of voice back.