Curriculum Vitae

Dr Mark Richard HEATH

Co-Founder of Unwired Insight

Summary

20 years of experience, with a background in research and development, evolving to commercial and advisory roles associated with the mass-deployment of wireless technologies. Track record of producing clear, insightful and influential reports, which can be understood by a broad audience.

Work address: Telephone: (01480) 819391 Unwired Insight Limited Mobile: (07515) 655557 Huntingdon Business Centre Email: [email protected] Blackstone Road Huntingdon PE29 6EF UK

Education

B.Sc. (Honours) Class 1 in Electrical and Electronic Engineering, University of Leeds, 1986.

• Awarded the Filtronics Prize for the best student in the area of telecommunications.

Ph.D. in Wireless Telecommunications, University of Leeds, 1989.

• Sponsored by BT, supporting BT’s early research into wireless systems. • The research involved the investigation of novel digital modulation techniques. • Results were published in several international IEEE and IEE conferences and refereed journals, and presented to ETSI for consideration for future standards for personal communications networks. • Awarded the Prize for best Ph.D. thesis.

MBA , Henley Management College, 1996.

• Sponsored by BT. • Awarded the Henley Prize for top student.

Career History

Senior Engineer, BT Laboratories, UK (1989–1995)

Developed ground-breaking software simulations of cordless and cellular systems, to support BT’s DECT, GSM and early UMTS standards activities. Managed several research and development projects, supporting BT’s UK and overseas mobile activities.

Led BT’s research on CDMA technology and its application to cellular systems. Presented this work internationally in conferences and journals. For example, the paper ‘ The Capacity of a Spread-Spectrum CDMA System for Cellular Mobile Radio with Consideration of System Imperfections’ , published in the IEEE Journal on Selected Areas in Communications, has been extensively referenced.

Undertook research on the effects of propagation at 1.8GHz on the system performance of wireless systems, presenting this work at international conferences.

Acted as a technology advisor to McCaw Cellular (USA), to select between competing radio access technologies. Supported McCaw Cellular in implementing its second-generation network. Recognised within BT as significantly enhancing the international reputations of BT and McCaw.

Led the development of new mobile network planning tools, designing and implementing advanced algorithms to automate planning processes. These were successfully used in BT’s UK and overseas mobile operations.

Asked by BT Cellnet to run a major programme to improve network quality of service, leading teams across BT, Cellnet and Motorola. This resulted in a significant quality of service uplift, which was acknowledged by the industry regulator, Oftel.

Business Manager, BT Cellnet, UK (1995–1997)

Led a range of projects to define substantial changes in BT Cellnet’s business plan and GSM investment plan, reporting to the Head of Technology Strategic Planning.

Led a cross-company project (involving Technology, Finance, Marketing and Sales departments) to challenge BT Cellnet’s existing business plan and investment plan. Facilitated Board workshops, which resulted in a new, aggressive business plan that supported a major expansion in BT Cellnet’s GSM network.

Authored BT Cellnet’s new £2.5 billion GSM investment plan (in line with changes to the business plan), which was successfully approved by BT’s Investment Committee.

Performed technical due diligence for BT Group’s international activities, prior to BT successfully taking significant stakeholdings.

Led the project for the BT Cellnet Board to define and implement a closure strategy for its analogue TACS network.

Strategy and Business Development for Europe, Middle East and Africa (EMEA), Nokia, UK (1997– 2001)

Reported to the Nokia Networks EMEA Board, with responsibility for strategy and business development for the EMEA region, with annual sales of about £1.5bn. Defined successful bid strategies for major tenders, and led key strategic projects.

Spearheaded a new approach within Nokia, to seize the opportunities from the introduction of 3G networks to significantly increase Nokia’s market share and drive the market for new 3G network infrastructure equipment. Supported a number of successful multi-billion pound bids to operators, working closely with product experts and research and development teams.

Advised a large number of companies on the true capabilities and costs of 3G technologies and the business case for 3G, which included major investors, existing mobile operators and new entrants to the mobile market (including Tesco, Virgin and British Sky Broadcasting in the UK).

Advised regulators on the role and importance of new entrants to the UK mobile market. Influential in creating supportive MVNO regulation and encouraging the introduction of new 3G entrants across Europe.

Developed Nokia’s competence in, and understanding of, 3G services and applications, at a time when mobile services in the market were dominated by SMS and voice telephony. This involved the development of new relationships with content providers and media companies, and support to their commercial launches of mobile services. Received recognition by the main Nokia Networks Board, with the work down-streamed to a large number of operators globally.

Co-Founder of Unwired Insight, UK (2001–present)

Co-founded Unwired Insight Limited, which provides advisory services, research and expert reports on a range of technology-related issues in the wireless industry. Advises investors, network infrastructure vendors, mobile network operators and government bodies.

Co-authored 44 reports, which have been sold to more than 250 companies worldwide, including banking institutions (e.g. JP Morgan, ABN Amro and Credit Suisse), governments and regulators (e.g. ), network operators (e.g. , France Telecom, Deutsche Telekom, NTT DoCoMo and Sprint Nextel) and network infrastructure vendors (e.g. Nokia Siemens Networks, Motorola, Qualcomm, InterDigital, Ericsson and Intel). Gained a reputation for providing insight and clear explanations of difficult technology-related concepts to senior decision makers.

Provided expert analysis of the realities, true performance and capabilities and commercial opportunities from wireless technologies and the end-user services these technologies enable. The broad range of topics have included: WiMAX, 3G enhancements (e.g. LTE, HSPA, HSPA+, CDMA2000 EV-DO), 4G, mobile broadcasting networks (e.g. DVB-H, DMB and MediaFLO), 3G network sharing, fixed broadband networks, short-range wireless technologies (e.g. WLAN, Bluetooth, UWB and NFC), IMS, picocells, femtocells, mobile messaging (e.g. SMS, MMS and IM), mobile multimedia services and mobile broadband.

Advised a number of technology companies on how to commercially exploit their inventions within the wireless telecommunications industry, and performed due diligence for investors looking to invest in emerging technology companies.

Expert witness and technical advisor in patent litigations in the wireless industry, undertaking a number of activities, including production of reports, identification of prior art and assessment of patent validity. These were associated with GSM, UMTS, DECT and CDMA systems. Regularly quoted in the media, including the BBC, The Telegraph, Sky, Business Week, The Times and the Financial Times.

Publications and Conferences

‘A New Class of Modulation Schemes With Variable Envelope’ , Heath, M.R. and Lopes, L.B., Proceedings of 8th European Conference on Area Communication, EUROCON 88, Stockholm (Sweden), June 1988, pp. 68–71 (4 pages).

‘Variable Envelope Modulation Techniques for Personal Communications’ , Heath, M.R. and Lopes, L.B., Proceedings of Second IEE National Conference on Telecommunications, York (UK), April 1989, pp. 249– 254 (6 pages).

‘Partial Response Quadrature Differential Phase Shift Keying (PR-QDPSK): spectrally efficient linear modulation for personal communications’ , Heath, M.R. and Lopes, L.B, IEE Electronics Letters, Volume 25, Issue: 8, April 1989, pp. 501–502 (2 pages).

‘A Class of Binary Linear Modulation Techniques for Personal Communications Systems’, Heath, M.R. and Lopes, L.B., Proceedings of IEEE Global Telecommunications Conference, GLOBECOM '89, Dallas (USA), Volume 3, November 1989, pp. 1708–1713 (6 pages).

‘Assessment of Linear Modulation Techniques and their Application to Personal Radio Communications Systems’, Heath, M.R. and Lopes, L.B., Proceedings of IEE Fifth International Conference on Mobile Radio and Personal Communications, Warwick (UK), December 1989, pp. 112–116 (5 pages).

‘Investigation of Envelope-Shaped Digital Frequency Modulation and Its Applications to Personal Radio Systems’ , Heath, M.R., Ph.D. Thesis, University of Leeds, July 1990 (323 pages).

‘Propagation Measurements at 1.76 GHz for Digital European Cordless Telecommunications’, Heath, M.R., Proceedings of IEEE Global Telecommunications Conference, GLOBECOM '90, San Diego (USA), Volume 2, December 1990, pp. 1007–1012 (6 pages).

‘The Performance of DECT in the Outdoor 1.8GHz Radio Channel’ , Lopes, L.B. and Heath, M.R., Proceedings of IEE Sixth International Conference on Mobile Radio and Personal Communications, Warwick (UK), December 1991, pp. 300–307 (8 pages).

‘Radio Channel Characterisation for the DECT System’ , Bailey, R.J. and Heath, M.R., Proceedings of IEE Colloquium on CT2/CAI and DECT Cordless Telecommunications, London (UK), November 1990, pp. 8/1– 8/7 (7 pages).

‘On the Capacity of Spread-Spectrum CDMA for Mobile Radio’ , Heath, M.R. and Newson, P., Proceedings of IEEE 42nd Vehicular Technology Conference, Denver (USA), Volume 2, May 1992, pp. 985–988 (4 pages).

‘The Capacity of a Spread-Spectrum CDMA System for Cellular Mobile Radio with Consideration of System Imperfections’ , Newson, P. and Heath, M.R., IEEE Journal on Selected Areas in Communications, Volume 12, Issue 4, May 1994, pp. 673–684 (12 pages).

‘Where Next for Mobile? ’, Heath, M.R., Startrax Conference 2002, Phoenix (USA), November 2002.

‘Where Next for Mobile Messaging?’ , Brydon A.N. and Heath M.R., Analysys Research, May 2003 (45 pages, 21 figures and 5 tables).

‘The Role & Impact of Emerging Wireless Technologies’, Heath M.R. and Brydon A.N., Analysys Research, October 2003 (96 pages, 10 figures and 24 tables). ‘Scenarios for the Evolution of the Wireless Industry’, Brydon A.N. and Heath M.R., Analysys Research, December 2003 (77 pages, 17 figures and 15 tables).

‘Vodafone live! Versus i-mode’, Heath M.R. and Brydon A.N., Analysys Research, February 2004 (58 pages, 29 figures and 17 tables).

‘The Road to Fixed-Mobile Substitution Starts with 3G’, Brydon A.N. and Heath M.R., Analysys Research, April 2004 (69 pages, 32 figures and 8 tables).

‘3G Launch Strategies: critical decisions on services and technology’, Heath M.R. and Brydon A.N., Analysys Research, June 2004 (56 pages, 15 figures and 10 tables).

‘Delivering High-speed /Intranet Services: the role for 3G and public WLAN’, Brydon A.N. and Heath M.R., Analysys Research, August 2004 (54 pages, 19 figures and 4 tables).

‘TV and Video Services on a Mobile Phone’ , Heath M.R. and Brydon A.N., Analysys Research, September 2004 (40 pages, 14 figures and 7 tables).

‘Vodafone live! Versus i-mode: strategies in Japan and worldwide’ , IBC Conference on Mobile Services, London (UK), September 2004.

‘The Battle for Voice Minutes on the Road to Fixed–Mobile Substitution’ , IBC Conference on Maximising Voice Revenues, London (UK), September 2004.

‘The Role and Impact of WiMAX and Proprietary BWA Technologies’, Brydon A.N. and Heath M.R., Analysys Research, November 2004 (65 pages, 7 figures and 14 tables).

‘Pushing Beyond the Limits of 3G with HSDPA and Other Enhancements’, Heath M.R. and Brydon A.N., Analysys Research, December 2004 (30 pages, 7 figures and 3 tables).

‘The World's Top Ten Wireless Services’, Brydon A.N. and Heath M.R., Analysys Research, January 2005 (112 pages).

‘Wireless Voice Over IP: technical and commercial prospects’, Heath M.R. and Brydon A.N., Analysys Research, February 2005 (57 pages, 7 figures and 9 tables).

‘Product and Service Opportunities from Short-Range Wireless Technologies: WLAN, Bluetooth, UWB and NFC’, Brydon A.N. and Heath M.R., Analysys Research, March 2005 (48 pages, 6 figures and 10 tables).

‘The Future of MVNOs in the 3G Era’, Brydon A.N. and Heath M.R., Analysys Research, May 2005 (48 pages, 10 figures and 10 tables).

‘Delivering Strategic Benefits with IP Multimedia Subsystem (IMS) ’, Heath M.R. and Brydon A.N., Analysys Research, July 2005 (34 pages, 1 figure and 3 tables).

‘Making a Success of Mobile TV and Video’, Analysys Research, Heath M.R. and Brydon A.N., August 2005 (53 pages, 13 figures and 3 tables).

‘Accelerating Fixed-Mobile Substitution’ , Brydon A.N. and Heath M.R., Analysys Research, November 2005 (72 pages, 12 figures and 29 tables).

‘Opportunities for Wireless VoIP’ , IIR Wireless VoIP Congress, Brussels (Belgium), November 2005.

‘Defending Against Fixed-Mobile Substitution’, Heath M.R. and Brydon A.N., Analysys Research, December 2005 (83 pages, 18 figures and 22 tables). ‘Scenarios for the Evolution of the Wireless Industry in Europe to 2010 and Beyond’, Brydon A.N. and Heath M.R., Analysys Research, February 2006 (58 pages, 19 figures and 8 tables).

‘Prospects for the Evolution of 3G and 4G’, Heath M.R. and Brydon A.N., Analysys Research, February 2006 (53 pages, 11 figures and 8 tables).

‘Lessons from the Japanese and South Korean Mobile Markets’, Brydon A.N. and Heath M.R., Analysys Research, March 2006 (98 pages, 36 figures and 7 tables).

‘Evaluating the Options for Mobile TV and Radio Broadcasting in Western Europe’, Heath M.R. and Brydon A.N., Analysys Research, May 2006 (57 pages, 16 figures and 10 tables).

‘Pricing Mobile Services for Success’, Brydon A.N. and Heath M.R., Analysys Research, July 2006 (42 pages, 8 figures and 8 tables).

‘Forecasting the Commercial Impact of Wireless VoIP in the USA and Western Europe’, Heath M.R. and Brydon A.N., Analysys Research, Aug 2006 (49 pages, 14 figures and 4 tables).

‘The Business Case for WiMAX’, Brydon A.N. and Heath M.R., Analysys Research, October 2006 (44 pages, 8 figures and 11 tables).

‘Mobile Operator Performance Benchmarks’, Analysys Research, Heath M.R. and Brydon A.N., November 2006 (40 pages, 14 figures and 5 tables).

‘Mobile Number Portability: strategies for operators and regulators’, Brydon A.N. and Heath M.R., Analysys Research, December 2006 (38 pages, 8 figures and 4 tables).

‘Fixed–Mobile Substitution in Western Europe: causes and effects’, Heath M.R. and Brydon A.N., Analysys Research, January 2006 (88 pages, 31 figures and 19 tables).

‘Mobile Operator Strategies for Fixed Broadband’, Brydon A.N. and Heath M.R., Analysys Research, February 2007 (51 pages, 15 figures and 6 tables).

‘Picocells and Femtocells: will indoor base stations transform the telecoms industry? ’, Heath M.R. and Brydon A.N., Analysys Research, March 2007 (47 pages, 10 figures and 5 tables).

‘The World's Top Ten Non-voice Services for Mobile Operators’, Brydon A.N. and Heath M.R., Analysys Research, April 2007 (119 pages, 17 figures and 13 tables).

‘The Future of the Global Wireless Industry: scenarios for 2007–2012’, Heath M.R. and Brydon A.N., Analysys Research, May 2007 (62 pages, 5 figures and 20 tables).

‘Seizing the Opportunities from Enterprise Mobility’, Brydon A.N. and Heath M.R., Analysys Research, July 2007 (61 pages, 6 figures and 3 tables).

‘The Acceleration of Fixed–Mobile Substitution in Western Europe: facts and figures’, Heath M.R. and Brydon A.N., Analysys Research, July 2007 (62 pages, 23 figures and 3 tables).

‘How to Succeed with Fixed–Mobile Convergence’, Brydon A.N. and Heath M.R., Analysys Research, September 2007 (53 pages, 8 figures and 4 tables).

‘Femtocells in the Consumer Market’, Brydon A.N. and Heath M.R., Analysys Research, November 2007 (47 pages, 9 figures and 9 tables).

‘The Business Case for Picocells and Femtocells in the Enterprise Market’, Heath M.R. and Brydon A.N., Analysys Research, November 2007 (41 pages, 9 figures and 4 tables). ‘3G Network Evolution from 2007–2012: HSPA, HSPA+, 3G LTE and femtocells’, Brydon A.N. and Heath M.R., Analysys Research, January 2008 (41 pages, 16 figures and 3 tables).

‘3G Infrastructure Sharing: the inevitable future for mobile networks’, Heath M.R. and Brydon A.N., Analysys Research, February 2008 (49 pages, 15 figures and 2 tables).

‘Critical ingredients of mobile TV: femtocells and sideloading’, Brydon A.N. and Heath M.R., Analysys Research, April 2008 (46 pages, 13 figures and 7 tables).

‘iPhone shows the way for mobile TV’, Heath M.R. and Brydon A.N., Analysys Research, May 2008 (40 pages, 4 figures and 10 tables).

‘Wireless Broadband Forecasts for 2008–2015: HSPA, HSPA+, EV-DO, LTE and WiMAX’ , Brydon A.N. and Heath, M.R, Analysys Research, July 2008 (52 pages, 29 figures and 1 table).

‘ Traffic, 2008–2015: forecasts and analysis’, Heath M.R. and Brydon A.N., Analysys Research, October 2008 (84 pages, 50 figures and 14 tables).

‘Will 3G Networks Cope? 3G traffic and capacity forecasts, 2009–2014’, Brydon A.N. and Heath M.R., Unwired Insight, September 2009 (120 pages, 29 figures and 18 tables).

Other information

Judge for the annual GSMA Global Mobile Awards for the past three years.

Member of the Leeds University Advisory Panel.