MARKETING DESIGN RETAIL AWARDS

ASIA PACIFIC SHOPPING CENTER AWARDS WINNERS RECON ASIA-PACIFIC | MANILA | OCTOBER 2016 www.icsc.org/asiaawards

International Council of Shopping Centers, Inc. www.icsc.org/asiaawards 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 2016 AWARDS JURY

ICSC’s Asia Pacific Shopping Center Awards recognise excellence within the region’s shopping centre industry and honours outstanding achievements in marketing and design/ development of retail properties.

ICSC thanks the 2016 Awards Jury comprising dedicated industry professionals who gave their time and expertise to undertake an exhaustive judging process of a record-breaking number entries in this year’s competition. They judged online each entry in their respective disciplines and convened with the ICSC in Thailand in September 2016 to determine the finalists and winners. MARKETING 2016 ASIA PACIFIC SHOPPING CENTER AWARDS JURY DESIGN Chair - Development Jury Chair - Marketing Jury RETAIL Neville G. Beer Carol Angelosanto AWARDS Managing Director - Property Chief Executive Officer The Gandel Group Pty, Ltd. Marketing Warehouse Pty, Ltd. Australia Australia

Development Jury Marketing Jury Simon Bee Gunyarak Piyakhun Global Design Director First Executive Vice President, Benoy Limited Marketing Strategy and Hong Kong Business Intelligence Siam Piwat Company Limited Brian Chuang Thailand Head of Project & Development Link Asset Management Ltd. Paul Pozzobon Hong Kong National Marketing Manager Mirvac Phil Kim Australia Co-Chief Executive Officer Managing Director Karen K.Y. Tam JERDE Assistant General Manager- Hong Kong Promotions & Marketing The Wharf (Holdings) Limited Sarah Lee Hong Kong Sky Yutaka, Ltd. Hong Kong Joaquin L. San Agustin Senior Vice President, Marketing Shopping Center Management Joselito Luna Corporation – SM Supermalls Group Head, Innovation & Philippines Design Group Ayala Land, Inc. Rowena M. Tomeldan Philippines President Ayala Land, Inc. Charn Srivikorn Philippines Chairman Gaysorn Land Asset Management Nicole Wilson Co., Ltd. General Manager Thailand Marketing Operations Vicinity Centres Taka Tsukiyasu Australia Senior Director, Int’l Business Development GARDE U.S.P Japan

Nopporn Witoonchart Chief Executive Officer Siam Future Development, PLC Thailand 2 2016 ASIA PACIFIC SHOPPING CENTER AWARDS

2016 Asia Pacific Shopping Center Awards

ADVERTISING

GOLD AWARD WINNER GOLD AWARD WINNER

FASHION INTELLIGENCE INDEX EMBRACE YOUR EVERYDAY FASHION WALK QV MELBOURNE HONG KONG MELBOURNE, AUSTRALIA

OWNER: HANG LUNG OWNERS: DEXUS PROPERTY PROPERTIES LIMITED GROUP PTY, LTD., VICTORIA MANAGEMENT COMPANY: SQUARE QV INVESTMENTS HANG LUNG REAL ESTATE PTY, LTD. AGENCY LIMITED MANAGEMENT COMPANY: DEXUS PROPERTY GROUP PTY, LTD.

Fashion Walk QV Melbourne conducted six fun and successfully combined engaging surveys with its digital assets and key opinion leaders social media platforms and fashionistas with out-of-home before executing a fully advertising to execute integrated program their encompassing that resulted in YOY brand positioning footfall and sales campaign ‘Embrace increases of more Your Everyday’. than 110%.

3 2016 Asia Pacific Shopping Center Awards

ADVERTISING

SIAM DISCOVERY: SM FEB 30TH VR BENGALURU - ADVERTISING THE EXPLORATORIUM ANNIVERSARY SALE VR BENGALURU SIAM DISCOVERY SM SUPERMALLS BENGALURU, BANGKOK, THAILAND PASAY CITY, PHILIPPINES OWNER/MANAGEMENT OWNER/MANAGEMENT COMPANY: VIRTUOUS RETAIL COMPANY: SIAM PIWAT CO., LTD.

Siam Discovery: The Fifty-seven centres VR Bengaluru utilized Exploratorium offered across the Philippines its local nickname, visitors the opportunity began a yearlong ‘Black Box on to experiment with new series of themed Whitefield Road’, in a products, embrace events and promotions dynamic advertising new ideas and make with a grand-scale campaign that personal purchases, event designed to emphasized the centre aided by the power mark and celebrate the as a ‘Box of Delights’ of advanced digital 30th anniversary of SM catering to every technology. Supermalls. lifestyle element.

4 2016 Asia Pacific Shopping Center Awards 2016 ASIA PACIFIC SHOPPING CENTER AWARDS BUSINESS- TO-BUSINESS

SILVER AWARD WINNER

DRIVE BY MIRVAC HANDOVER CONFERENCE SM PARTNER’S SUMMIT MIRVAC @ SM CITY TIANJIN ‘BRICKS CLICK’ SYDNEY, AUSTRALIA SM CITY TIANJIN SM PRIME HOLDINGS, INC. TIANJIN, PASAY CITY, PHILIPPINES

OWNER: SM PRIME HOLDINGS, INC. MANAGEMENT COMPANY: SM SHOPPING CENTER (TIANJIN) CO., LTD.

The ‘Drive by Mirvac’ The Handover SM hosted a two-day initiative offers Conference @ SM City event for its distinctive retailers an integrated Tianjin drew more than tenants and partners marketing platform to 400 brand owners, that incorporated help them achieve their mainstream media and a retail summit, an full sales potential, industry experts to innovation and while fostering witness the signing of an awards evening, positive working a strategic agreement whilst revealing the relationships and open between Handover and brand’s five-year communications. the SM Group. development plan.

5 2016 Asia Pacific Shopping Center Awards CAUSE RELATED MARKETING

SILVER AWARD WINNER

AYALA MALLS LITTLE FREE NATION-LEADING MAKE A PENINSULA PLEDGE PAWS FOR THOUGHT DOG ‘COLOURING • CARING FOR LIBRARY ACCESSIBILITY PROGRAM BAYSIDE SHOPPING CENTRE ADOPTION DRIVE ALZHEIMER’S’ CAMPAIGN AYALA LAND MALLS, INC. BAYFAIR SHOPPING CENTRE FRANKSTON, AUSTRALIA BOTANY TOWN CENTRE FESTIVAL WALK MAKATI CITY, PHILIPPINES MOUNT MAUNGANUI, NEW AUCKLAND, NEW ZEALAND HONG KONG ZEALAND OWNER\MANAGEMENT COMPANY: VICINITY CENTRES OWNER: PSPIB WAIHEKE, LTD. OWNER: MAPLETREE GREATER OWNERS: AMP CAPITAL MANAGEMENT COMPANY: AMP CHINA COMMERCIAL TRUST SHOPPING CENTRE FUND, CAPITAL SHOPPING CENTRES MANAGEMENT COMPANY: FISHER FUNDS MAPLETREE GREATER CHINA MANAGEMENT COMPANY: AMP PROPERTY MANAGEMENT CAPITAL SHOPPING CENTRES LIMITED

The ‘Little Free Library’ The Bayfair Shopping With a small donation Botany Town Centre’s Festival Walk Program at Ayala Centre has achieved to a charity supporting community-focused helped educate and Malls enables diverse a Platinum rating with victims of family ‘Paws for Thought build awareness partnerships for free the national social violence, Bayside Dog Adoption Drive’ of the presence of book exchanges on change organisation Shoppers were invited helped simplify the Alzheimer’s disease both national and ‘Be.Accessible’, and to colour a section pet adoption process amongst Hong grassroots levels, is well on its way to of a large in-centre and place desperate Kong residents with whilst promoting the becoming the most mural designed by and unwanted dogs its multi-phased joy of reading and accessible shopping mindfulness illustrator and puppies into new campaign combining literacy awareness. centre in New Zealand. Georgia Perry. forever homes. art therapy with the holiday giving spirit.

6 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 7 The ‘Share My Shoes’ The ‘Share community program at Mirvac encouraged customers to donate pairs than 11,800 more of shoes during the campaign in four-week support of the brand’s national charity partner. SHARE MY SHOES MIRVAC AUSTRALIA SYDNEY, GOLD AWARD WINNER GOLD AWARD Melbourne Central’s Melbourne Central’s ‘Denim Drive’ helped for a raise awareness new social enterprise whilst promoting sustainable fashion in practices, resulting kilos than 100 more of donated denim products. DENIM DRIVE BY MELBOURNE CENTRAL MELBOURNE CENTRAL AUSTRALIA MELBOURNE, OWNER/MANAGEMENT THE GPT GROUP COMPANY: The ‘First Smile Day Philipines’ benefit event held at several Megaworld Lifestyle Malls raised more than $77,000 USD for Operation Smile Philippines, a charity that benefits children with cleft palates. THE FIRST SMILE DAY THE FIRST SMILE DAY PHILIPPINES CORPORATION MEGAWORLD PHILIPPINES QUEZON CITY, Mal Taman Anggrek Anggrek Mal Taman enlisted community, and business creative partners to stage a Christmas event for with cancer children than and raised more $52,000 USD for the Indonesian Kids Cancer Foundation. A REINDEER CHRISTMAS ANGGREK MAL TAMAN INDONESIA JAKARTA, MULIA GROUP OWNER: MANAGEMENT COMPANY: PT MULIA INTIPELANGI The ‘Pink Power’ initiative conducted at four Inorbit Malls women empowered of all entrepreneurs them ages by providing retail with an in-centre of free outlet, offered a duration of charge for nine months. INORBIT PINK POWER 2015 LTD. INORBIT MALLS INDIA PVT, INDIA , 2016 Asia Pacific Shopping Center Awards CAUSE RELATED MARKETING

SILVER AWARD WINNER

ORION CONSTRUCTION CREATE AND CELEBRATE - ANGEL SMILES 2016 CHARITY AT HEART EARTH HOUR @ SM CITY CALENDAR NAIDOC WEEK PARK CENTRAL PAVILION KUALA LUMPUR CHONGQING ORION SPRINGFIELD CENTRAL ORION SPRINGFIELD CENTRAL HONG KONG KUALA LUMPUR, MALAYSIA SM CITY CHONGQING SPRINGFIELD CENTRAL, SPRINGFIELD CENTRAL, CHONGQING, CHINA AUSTRALIA AUSTRALIA OWNER: SUN HUNG KAI REAL OWNER: MTRUSTEE BERHAD ESTATE AGENCY, LTD. FOR PAVILION REIT OWNER: SM PRIME HOLDINGS, OWNER/MANAGEMENT OWNER/MANAGEMENT MANAGEMENT COMPANY: MANAGEMENT COMPANY: INC. COMPANY: MIRVAC COMPANY: MIRVAC HONG YIP SERVICE COMPANY PAVILION REIT MANAGEMENT MANAGEMENT COMPANY: SM LIMITED SDN BHD CITY (CHONGQING) CO., LTD.

Orion’s fundraising Orion Springfield Park Central’s ‘Angel Pavilion KL’s ‘Charity The ‘Earth Hour @ calendar in support Central held a series Smiles 2016’ campaign at Heart’ campaign SM City Chongqing’ of the national White of free and interactive included a series featured Chinese New campaign inspired Ribbon campaign workshops that of events to raise Year gift sets hand- thousands of people featured images of 12 allowed children to awareness and funds painted by 120 special- to travel a distant Mirvac construction learn through art, for a local organization needs children, with equivalent to circling members dressed for song, performance supporting children proceeds supporting the Earth by simply work, and ‘dressed for and dance about the with a rare genetic nine partner charities taking 10,000 steps best’ in centre retailer cultural importance of disorder affecting the across the nation. each day over a fashions. Indigenous Australians. nervous system. 10-day period.

8 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 9 Tai Po Mega Mall’s Po Mega Mall’s Tai Christmas campaign in support of the Hong Kong YMCA brought the conventional community toy donation drive to another level by merging charity with an online shopping experience. ONLINE TOY DONATION DRIVE DONATION TOY ONLINE AND SHOPPING PORTAL PO MEGA MALL TAI HONG KONG SUN HUNG KAI REAL OWNER: AGENCY LIMITED ESTATE MANAGEMENT COMPANY: KAI SHING MANAGEMENT SERVICES LIMITED Stockland’s Student Stockland’s Sustainability Tour local provided college students with an opportunity their own to create liveable development, whilst learning about the importance of sustainable urban design. STUDENT SUSTAINABILITY TOUR STUDENT SUSTAINABILITY BALDIVIS STOCKLAND AUSTRALIA BALDIVIS, OWNER/MANAGEMENT STOCKLAND COMPANY: SM Supermalls drew SM Supermalls drew than 20,000 more innovative its to visitors art solar-powered installation, eco- concert and music festival, promoting modern living in conjunction with environmental awareness. MANAGEMENT COMPANY: MANAGEMENT COMPANY: INC. SM PRIME HOLDINGS, GREEN VISION: THE GREEN VISION: SM MISSION AND SM CITY MARILAO SM BALIWAG PHILIPPINES MARILAO, 2016 Asia Pacific Shopping Center Awards EMERGING DIGITAL TECHNOLOGY

GOLD AWARD WINNER

APM XMAS XCITEMENT iBEACON EASTER EGG HUNT LINK PARK & DINE APP CELEBRATE CHINESE NEW YEAR SM SUPERMALLS MOBILE APP GADGETS ONLINE BENDIGO MARKETPLACE LINK ASSET MANAGEMENT QUEEN VICTORIA BUILDING ‘DOWNLOAD AND WIN’ APM SHOPPING CENTRE LIMITED SYDNEY, AUSTRALIA SM SUPERMALLS SHOPPING KWUN TONG, HONG KONG BENDIGO, AUSTRALIA HONG KONG CENTER MANAGEMENT OWNER: GIC REAL ESTATE CORPORATION OWNER: SUN HUNG KAI REAL OWNER: ISPT SUPER PROPERTY MANAGEMENT COMPANY: PASAY CITY, PHILIPPINES ESTATE AGENCY LIMITED MANAGEMENT COMPANY: IPOH – QVB MANAGEMENT COMPANY: KAI COLLIERS INTERNATIONAL SHING MANAGEMENT SERVICES LIMITED

apm’s innovative Bendigo Marketplace’s The ‘Link Park & QVB activated an The launch of SM platform combined unique digital Easter Dine’ app provides Instagram Vending Supermalls mobile the convenience Egg Hunt campaign users with convenient Machine as part of its app included an of online shopping utilized iBeacon dining and shopping ‘Celebrate Chinese innovative digital with the benefits technology combined recommendations, New Year’ campaign, scratch-card game that of traditional retail, with a smartphone app as well as practical creating a truly significantly increased allowing consumers to to provide a fun and functions that innovative customer user downloads, whilst shop online for in-store interactive experience include parking spot experience, whilst registering a record- pick-up during the for both children and availability, find my car strengthening the breaking 82% prize prime holiday shopping their parents. and e-queuing. brand’s social media redemption rate. period. presence.

10 2016 ASIA PACIFIC SHOPPING CENTER AWARDS

INSIDE A FRENCH CHATEAU ELECTRONIC CREDIT MOBILE QQ HOT CHAT - EXHIBITION OF ANTIQUE PAYMENT: ANT CHECK LATER TREASURE-FINDING CAMPAIGN FRENCH FURNITURE INSTALLATION YANTAI JOY CITY IFC MALL XIDAN JOY CITY YANTAI, CHINA SHANGHAI, CHINA , CHINA OWNER: JOY CITY OWNER/MANAGEMENT OWNER: JOY CITY PROPERTY LIMITED COMPANY: SUN HUNG KAI PROPERTY LIMITED MANAGEMENT COMPANY: PROPERTIES MANAGEMENT COMPANY: YANTAI JOY CITY CO., LTD. XIDAN JOY CITY CO., LTD.

Shanghai ifc Mall’s Xidan Joy City’s Yantai Joy City ‘Inside a French strategic partnership innovatively Chateau’ exhibit used with the Ant Check incorporated core a variety of emerging Later Service allows features and functions technologies, including customers to make from HOT CHAT into virtual reality, to allow installment payments its mobile treasure- visitors to experience on purchases, offering finding game, the original art pieces repayment options drawing thousands and furniture of 18th of three-, six- or of competitors to century France. 12-month periods. the centre during the holiday season.

11 2016 Asia Pacific Shopping Center Awards GRAND OPENING, EXPANSION & RENOVATION

BROADWAY SYDNEY ‘MIX IT UP’ THE BIRTH OF ‘WORLD’S THE ATRIUM AT ELECTRIC FIELDS BY HIGHPOINT THE MALL ZHUHAI OF PRE-DEVELOPMENT CAMPAIGN FIRST MULTIPLE I GREENWOOD PLAZA HIGHPOINT SHOPPING CENTRE WALMART ASIA REALTY BROADWAY SYDNEY NTELLIGENCE KIDS MALL’ GREENWOOD PLAZA MARIBYRNONG, AUSTRALIA THE MALL ZHUHAI SYDNEY, AUSTRALIA D.PARK NORTH SYDNEY, AUSTRALIA ZHUHAI, CHINA HONG KONG OWNERS: HIGHPOINT OWNER: MIRVAC & OWNER: MIRVAC & TIAA PROPERTY GROUP, THE GPT OWNER/MANAGEMENT PERRON GROUP OWNER: NEW WORLD HENDERSON REAL ESTATE WHOLESALE SHOPPING CENTRE COMPANY: WALMART MANAGEMENT COMPANY: DEVELOPMENT MANAGEMENT COMPANY: FUND AND THE GPT GROUP ASIA REALTY MIRVAC COMPANY LIMITED MIRVAC MANAGEMENT COMPANY: MANAGEMENT COMPANY: THE GPT GROUP DISCOVERY PARK COMMERCIAL SERVICES, LTD.

Broadway Sydney Following its grand The newly redeveloped Highpoint celebrated The Mall Zhuhai, the implemented the ‘It’s opening after an Atrium at Greenwood the opening of its first of a planned Time to Mix It Up’ extensive renovation Plaza has enhanced casual dining and chain developed and campaign to maintain project, D.PARK has the customer entertainment precinct operated by Walmart, and increase footfall emerged as Hong experience with with a vibrant festival is a community- and sales during its Kong’s first dedicated improved physical that featured neon oriented shopping redevelopment phase family-oriented retail infrastructure to offer lights, street food, centre offering local and to position itself destination and the visitors a modern musical performances families a convenient as a new and elevated ‘World’s First Multiple and elevated dining and an in-centre game one-stop, all-around centre. Intelligence Kids Mall’. experience show. shopping experience.

12 2016 ASIA PACIFIC SHOPPING CENTER AWARDS

SILVER AWARD WINNER

PACIFIC FAIR - LIKE NEVER SIAM DISCOVERY: IT’S ALL HERE. AND GRAND OPENING VR BENGALURU - BEFORE - STAGE OPENING THE EXPLORATORIUM IT’S ALL YOURS. TAROKO PARK KAOHSIUNG GRAND OPENING PACIFIC FAIR GRAND OPENING STOCKLAND HARRISDALE TAIPEI CITY, TAIWAN VR BENGALURU BROADBEACH, AUSTRALIA SIAM DISCOVERY: PERTH, AUSTRALIA BENGALURU, INDIA THE EXPLORATORIUM OWNER/MANAGEMENT OWNER: AMP CAPITAL BANGKOK, THAILAND OWNER/MANAGEMENT COMPANY: TAROKO OWNER/MANAGEMENT INVESTORS, LTD. COMPANY: STOCKLAND DEVELOPMENT CORPORATION COMPANY: VIRTUOUS RETAIL MANAGEMENT COMPANY: AMP OWNER/MANAGEMENT CAPITAL SHOPPING CENTRES COMPANY: SIAM PIWAT CO., LTD.

As Queensland’s After an extensive The ‘It’s all here. And Taroko Park is a Uniquely identified newest fashion renovation project, It’s all yours’ campaign recreational and leisure as the ‘Black Box destination, Pacific Fair the newly opened was a four-week-long shopping destination on Whitefield Road’, offers the Gold Coast Siam Discovery: The initiative designed to housing more than 220 VR Bengaluru is an community a variety Exploratorium offers generate excitement, retail brands, food and integrated lifestyle of specialty fashion a vast array of retail community ownership beverage offerings, destination featuring and beauty stores, options in a multi- and anticipation prior Amabassador upscale brands, a including David Jones, sensory environment to the grand opening of Theatres, WeSport luxury boutique hotel, UNIQLO and the spread across Stockdale Harrisdale. Gym and international and a collaborative region’s first H&M. 40,000m² of floor go-kart circuit. co-working space. space.

13 2016 Asia Pacific Shopping Center Awards INTEGRATED DIGITAL CAMPAIGNS

UNWRAP CHRISTMAS HIDE & GO SNAP IAPM MALL – LABOUR DAY MISS KYREE LOVES KARRINYUP DIGITAL DRIVE EVERYDAY BENDIGO MARKETPLACE IBEACON & WECHAT STYLE SERIES MIRVAC AMP CAPITAL SHOPPING SHOPPING CENTRE ONLINE PRIVILEGE KARRINYUP SHOPPING CENTRE SYDNEY, AUSTRALIA CENTRES BENDIGO, AUSTRALIA IAPM MALL KARRINYUP, AUSTRALIA SYDNEY, AUSTRALIA SHANGHAI, CHINA OWNER: ISPT SUPER PROPERTY OWNER: UNISUPER MANAGEMENT COMPANY: OWNER/MANAGEMENT MANAGEMENT COMPANY: COLLIERS INTERNATIONAL COMPANY: SUN HUNG AMP CAPITAL KAI PROPERTIES

AMP’s Christmas Bendigo’s fun and iapm mall integrated Karrinyup capitalised Mirvac’s two food- campaign featured interactive ‘Hide & iBeacon technology on the popularity of themed campaigns an engaging online Go Snap’ campaign with WeChat to create Scandinavian interior designed to kickstart competition that allowed customers a mobile ‘shake design and home- or boost databases incented customers to to engage with the game’ app that styling trends to launch at its smaller centres unwrap digital presents centre and retailer incented customers its first fully digital resulted in substantial for a chance to win brands, and to share to visit designated lifestyle campaign – increases in database prizes, or to have a their experiences with checkpoints to collect the Miss Kyree Loves and member donation made on friends online via the e-coins redeemable at Karrinyup Style Series. registration for the their behalf to a local Snapchat platform. centre retailers. participating centres. charity.

14 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 15 Wollongong Central Central Wollongong launched the ‘Discover #ourgong’ campaign with a unique photobooth activation more that registered than 1,700 uses of #ourgong and generated a 23% in Instagram growth followers. #OURGONG BY WOLLONGONG CENTRAL WOLLONGONG CENTRAL AUSTRALIA WOLLONGONG, OWNER: GPT WHOLESALE SHOPPING CENTRE FUND THE MANAGEMENT COMPANY: GPT GROUP TaiKoo Hui’s ‘Speedy Hui’s TaiKoo Championship’ game challenged more than 24,000 online users to complete a series comprehensive of tests and driving skills needed to earn their virtual race car licence. driver’s TAIKOO HUI’S 2015 SUMMER TAIKOO CAMPAIGN-SPEEDY ATTRACTION HUI TAIKOO CHINA , OWNER/MANAGEMENT SWIRE COMPANY: LIMITED PROPERTIES GOLD AWARD WINNER GOLD AWARD Known locally as the ‘IKEA centre’, Rhodes Waterhouse showcased its diverse range of homeware on social retailers media platforms to as position the centre a one-stop homeware destination. OWNER: MIRVAC/PERRON OWNER: MANAGEMENT COMPANY: MIRVAC HOMEWARES RETAILERS RETAILERS HOMEWARES CAMPAIGN RHODES WATERSIDE AUSTRALIA SYDNEY, 2016 Asia Pacific Shopping Center Awards MARKETING POSITIONING & BRAND AWARENESS

GOLD AWARD WINNER

AYALA MALLS BLOOMS ‘ALL IN HERE’ FASHION ARCHITECTS OF BEAUTY THE MARKET ROOM ‘REBRANDING CAMPAIGN’ AYALA LAND MALLS, INC. LEADERSHIP POSITIONING BY HIGHPOINT HYPERDOME OF LINK MAKATI CITY, PHILIPPINES CAMPAIGN HIGHPOINT SHOPPING CENTRE SHOPPING CENTRE LINK ASSET INTERNATIONAL MARIBYRNONG, AUSTRALIA LOGANHOLME, AUSTRAILA MANAGMENT LIMITED FINANCE SQUARE HONG KONG CHENGDU, CHINA OWNER: HIGHPOINT PROPERTY OWNER: QIC LOGAN GROUP, GPT WHOLESALE HYPERDOME PTY, LTD. OWNER: THE WHARF SHOPPING CENTRE FUND, THE MANAGEMENT COMPANY: QIC (HOLDINGS) LIMITED GPT GROUP PROPERTIES PTY, LTD. MANAGEMENT COMPANY: MANAGEMENT COMPANY: THE HARRIMAN PROPERTY GPT GROUP MANAGEMENT LIMITED

The ‘Blooms’ Chengdu IFS used The ‘Architects of Hyperdome Shopping Link implemented campaign included a series of signature Beauty by Highpoint’ Centre’s multifaceted a city-wide series a season of planting, events combined initiative was a series campaign to position of advertising and garden tours, green with fashion-related of 15 events featuring its new $21 million publicity events and talks and workshops workshops and online centre retailer products fresh-food offer ‘The activities to stengthen to demonstrate how tools to engage that inspired and Market Room’ included its image that included Ayala Malls integrates customers in the educated customers special events, the revealing of a new environmental brand’s evolution by in the domains of promotions and food national brand identity, preservation into its co-creating content makeup, skincare and demonstrations by logo and brand overall business model. for the centre’s digital fragrance. celebrity chefs. promise. platforms.

16 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 17 The Galeries partnered The Galeries partnered with Art Month Sydney for ‘The Artists initiative, Playground’ an immersive and interactive platform for emerging street artists, illustrators and designers to showcase their talents. THE ARTISTS THE ARTISTS PLAYGROUND THE GALERIES AUSTRALIA SYDNEY, OF GOVERNMENT OWNER: SINGAPORE INVESTMENT (GIC) CORPORATION IPOH MANAGEMENT COMPANY: LTD. PTY, PROPERTY GOLD AWARD WINNER GOLD AWARD In partnership with a local fashion school and an Adelaide fashion magazine, Burnside Village invited customers to create a fashion illustration a using an outfit from brand or retailer centre as inspiration. THE FASHION ILLUSTRATIVE THE FASHION BURNSIDE VILLAGE AUSTRALIA ADELAIDE, OWNER/MANAGEMENT COHEN GROUP COMPANY:

As a Beijing first, Chaoyang Joy City’s hosting of the ‘Van Gogh Alive’ exhibition a 360° featured interactive art space using high-definition to display projection 3,000 pieces of the work. artists’s 2016 Asia Pacific ShoppingAwards Center Pacific Asia 2016 THE VAN THE VAN GOGH ALIVE EXPERIENCE CITY JOY BEIJING CHAOYANG CHINA BEIJING, CITY PROPERTY JOY OWNER: LIMITED MANAGEMENT COMPANY: YE REAL JI TAI BEIJING HONG LTD. CO., ESTATE PUBLIC RELATIONS RELATIONS PUBLIC AND EVENTS AND SILVER AWARD WINNER AWARD SILVER Northland’s Northland’s multifaceted ‘The New North’ branding campaign featured a quirky calendar, luxurious fashion style den, foodie heaven event and interactive family fun with ‘The Best Birthday Ever’ event. THE NEW NORTH SHOPPING CENTRE NORTHLAND AUSTRALIA MELBOURNE, VICINITY CENTRES PM OWNERS: THE GPT GROUP AND MANAGEMENT COMPANY: VICINITY CENTRES PM The Macquarie digital fashion Centre’s Yourself’ was film ‘Love and amplified in-centre and all digital across social media platforms, than more reaching 1.43 million users during the course of the campaign. OWNER: AMP CAPITAL AMP OWNER: CAPITAL SHOPPING CENTRE FUND MANAGEMENT COMPANY: AMP CAPITAL LOVE YOURSELF, AUTUMN YOURSELF, LOVE WINTER 2016 MACQUARIE CENTREAMP CAPITAL AUSTRALIA NORTH RYDE, 2016 Asia Pacific Shopping Center Awards PUBLIC RELATIONS AND EVENTS

GOLD AWARD WINNER SILVER AWARD WINNER

THE SUNSET SUPPER CLUB SWIMMING BY THE HARBOUR THE EVENT SERIES TPFF KARRINYUP ACTIVE ‘CHEERS EXPRESS’ OF LINK GARDEN CITY SHOPPING @HARBOUR CITY HARBOURSIDE LIVING LUNCH LINK ASSET MANAGMENT CENTREAMP CAPITAL HARBOUR CITY SHOPPING CENTRE KARRINYUP SHOPPING CENTRE LIMITED PERTH, AUSTRALIA HONG KONG SYDNEY, AUSTRALIA KARRINYUP, AUSTRALIA HONG KONG

OWNER/MANAGEMENT OWNER: WHARF OWNER/MANAGEMENT OWNER: UNISUPER COMPANY: AMP CAPITAL ESTATES LIMITED COMPANY: MIRVAC MANAGEMENT COMPANY: MANAGEMENT COMPANY: AMP CAPITAL HARBOUR CITY ESTATES LIMITED

Designed to test The ‘Swimming by the Harbourside hosted Karrinyup teamed up The ‘Cheers Express’ the potential market Harbour @Harbour three exciting with a local fashion community event for evening dining City’ campaign activations designed festival for its ‘Active campaign featured at Garden City, the featured a series of to combat declining Living Lunch’ – a food trucks staffed ‘Sunset Supper public events and visitor numbers during fashion runway show by celebrity chefs, Club’ attracted more activities set around a redevelopment featuring barefoot a mobile candy van than 14,000 visitors, a large-scale outdoor phase; these high- models showcasing and photo booth, and surpassing every art exhibit created impact events were a the centre’s vast array fundraising intiatives objective set for by hyper-realist artist Darling Harbour first of activewear retailers for HOPE Worldwide generating traffic and Carole Feuerman. and offered free of and brands. (Hong Kong) charity. publicity. charge.

18 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 19

To celebrate the official To launch of its children’s collection, The Shoppes transformed its skating rink into to a plush garden a vibrant present collection of fashion and lifestyle offerings for little adults. THE SHOPPES AT THE SHOPPES AT MARINA BAY SANDS: SANDS: MARINA BAY STARS LITTLE LUXURY MARINA AT THE SHOPPES SANDS BAY SINGAPORE The ‘Celebrate Christmas’ campaign, featuring Sydney’s tallest Christmas tree set amidst a sparkling Enchanted Garden laden with Swarovski crystals, generated million than $2.8 more in PR value for QVB. QVB - CELEBRATE CHRISTMAS QVB - CELEBRATE QUEEN VICTORIA BUILDING AUSTRALIA SYDNEY, GIC REAL ESTATE OWNER: MANAGEMENT COMPANY: IPOH – QVB Pavilion KL generated extensive media attention during its ‘Christmas Sparkles’ campaign featuring a decorated 75-foot-tree with 3,100 crystal than strands and more 174,000 Swarovski crystal pieces. CHRISTMAS SPARKLES KUALA LUMPUR PAVILION MALAYSIA KUALA LUMPUR, MTRUSTEE BERHAD OWNER: REIT FOR PAVILION MANAGEMENT COMPANY: REIT MANAGEMENT PAVILION SDN BHD

Mikiki’s Christmas and Mikiki’s Chinese New Year campaign ‘Pika Fever’ included an extensive series of creative events promotional and activities featuring the global anime sensation ‘Pokemon’. PIKA FEVER MIKIKI HONG KONG SUN HUNG OWNER: KAI PROPERTIES MANAGEMENT COMPANY: SUN HUNG KAI REAL ESTATE LTD. AGENCY,

The ‘Lanterns of Hope’ event united the Filipino-Chinese community as they transformed 19,552 origami lanterns, a traditional Chinese symbol of luck, into Largest the World’s Display of Origami Lanterns. SILVER AWARD WINNER AWARD SILVER GUINNESS WORLD OF LANTERNS OF HOPE RECORDS: CORPORATION MEGAWORLD PHILIPPINES QUEZON CITY, 2016 Asia Pacific Shopping Center Awards PUBLIC RELATIONS AND EVENTS

SILVER AWARD WINNER

FLORAL TILES CHRISTMAS @ ‘STANLEY PLAZA CHRISTMAS WESTFIELD INNALOO - IMMERSION THEATER@XIDAN SM LIFESTYLE CENTER SEASIDE MARKET’ OF LINK WESTFIELD INNALUAU JOYCITY:MOVIE FORM SM LIFESTYLE CENTER, XIAMEN STANLEY PLAZA WESTFIELD THE INSIDE XIAMEN, CHINA HONG KONG INNALOOSCENTREGROUP XIDAN JOY CITY INNALOO, AUSTRALIA BEIJING, CHINA OWNER: SM PRIME OWNER/MANAGEMENT HOLDINGS, INC. COMPANY: LINK ASSET OWNER/MANAGEMENT OWNER: COFCO MANAGEMENT COMPANY: MANAGEMENT LIMITED COMPANY: SCENTREGROUP, LTD. MANAGEMENT COMPANY: XIAMEN SM CITY CO., LTD. XIDAN JOY CITY CO., LTD.

SM paid homage The ‘Christmas The ‘Westfield The ‘Immersion to the cultural Seaside Market’ InnaLUAU’ event Theater: Ghost Blows importance of hand- was Hong Kong’s invited customers the Lamp’ program painted floral tiles first German Village- to send off summer held at Xidan Joy during its Christmas inspired open market in a tropical style City attracted more campaign, attracting and featured more than with an evening than 90,000 people more than 157,000 100 festive delicacies, featuring food trucks, to the centre to enjoy netizen followers, who traditional toys and a tiki pop-up bar and an immersive and generated more than nutcrackers, and Hawaiian themed entertaining movie- 400,000 comments. themed entertainment. games, dancers and world experience. drummers.

20 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 21 Hyperdome’s two Hyperdome’s family-friendly events, by the work inspired and of Lewis Caroll Roald Dahl, collectively than 90,000 more drew visitors to the centre during the Easter holiday and summer vacation breaks. ONCE UPON A TIME HYPERDOME SHOPPING CENTRE AUSTRALIA LOGANHOLME, QIC LOGAN OWNER: LTD. HYPERDOME PTY, QIC MANAGEMENT COMPANY: LTD. PTY, PROPERTIES The ‘Hello Sydney!’ program VIP Tourist visitors big offered savings on the best at the city had to offer shopping Sydney three including centres, shopping, great fabulous food and entertainment. HELLO SYDNEY! HARBOURSIDE SHOPPING CENTRE AND BIRKENHEAD POINT OUTLET CENTRE AUSTRALIA MANAGEMENT COMPANY: MIRVAC GOLD AWARD WINNER GOLD AWARD

Harbour City transformed its centre into a life-sized 3D Wally?’ ‘Where’s exhibit, drawing more than 5.7 million visitors with a unique series of events and activities featuring the iconically elusive character. WHERE’S WALLY? – THE WHERE’S WALLY? HAPPINESS HUNT @ HARBOUR CITY HARBOUR CITY HONG KONG WHARF OWNER: LIMITED ESTATES MANAGEMENT COMPANY: HARBOUR CITY LIMITED ESTATES GOLD AWARD WINNER GOLD AWARD

Festival Walk drew drew Festival Walk customers to the mall’s lower levels with its ‘Under Construction’ initiative, an interactive gaming zone offering visitors the opportunity to win gifts and discounts by solving codes. FESTIVAL WALK ‘SECRET WALK CODE FESTIVAL GIFT SURPRISES’ CAMPAIGN WALK FESTIVAL HONG KONG MAPLETREE GREATER OWNER: CHINA COMMERCIAL TRUST MANAGEMENT COMPANY: CHINA MAPLETREE GREATER MANAGEMENT PROPERTY LIMITED

The ‘Luminous’ campaign at Broadway Sydney featured six unique Kinetic Light display shows the representing key sentiments of Christmas – Love, Hope, Wisdom, Peace, Sharing and Joy.

2016 Asia Pacific ShoppingAwards Center Pacific Asia 2016

TRAFFIC ACTIVATION TRAFFIC SALES PROMOTION/ SALES OWNER: MIRVAC & MIRVAC OWNER: PERRON GROUP MANAGEMENT COMPANY: MIRVAC BROADWAY SYDNEY BROADWAY ‘LUMINOUS’ CAMPAIGN SYDNEY BROADWAY AUSTRALIA SYDNEY, 2016 Asia Pacific Shopping Center Awards SALES PROMOTION/ TRAFFIC ACTIVATION

SILVER AWARD WINNER SILVER AWARD WINNER

IAPM X’MAS ‘STAR WARS: THE MICKEY AND MINNIE FANTASY SM FEB 30TH TARGET TOY SALE FLAT 50% SALE ON FORCE AWAKENS’ EXHIBITION CHRISTMAS JOURNEY ANNIVERSARY SALE ST. MARYS VILLAGE 250 BRANDS IAPM MALL SHANGHAI IFC MALL SM PRIME HOLDINGS, INC. ST. MARYS, AUSTRALIA SHANGHAI, CHINA SHANGHAI, CHINA PASAY CITY, PHILIPPINES THANE, INDIA OWNER/MANAGEMENT OWNER/MANAGEMENT OWNER/MANAGEMENT COMPANY: MIRVAC OWNER/MANAGEMENT: SHETH COMPANY: SUN HUNG KAI COMPANY: SUN HUNG KAI DEVELOPERS & REALTORS PROPERTIES PROPERITES

iapm mall’s holiday Shanghai ifc Mall To celebrate its 30th St. Marys Village Viviana Mall’s end- campaign featuring drew more than anniversary, SM incented customers of-season sales the ‘Star Wars: The 3.5 million visitors Supermall launched to ‘Spend to Enter’ promotion ‘Flat 50% Force Awakens’ to its enchanting its yearlong festivities in the weeks leading Sale on 250 Brands’ shoppertainment Fantasyland event with the ‘Feb 30th up to the ‘Target Toy featured extended event generated combining fashion, Anniversary Sale’, a Sale’ for an opportunity mall hours, free significant traffic and art and entertainment grand-scale event to become a ‘Trolley public transit and sales increases and and featuring Disney’s featuring a variety Dash’ racer and shop the opportunity for extensive online and most iconic characters: of ‘30 themed’ before any other qualifying shoppers to traditional media Mickey and Minnie promotions and customer in win one of three attention. Mouse. discounts. the country. new cars.

22 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 23 AEON MALL’s nine- AEON MALL’s mall in story regional of Okayama the centre is the largest multi- commercial storey facility in Western Japan. It houses more than 340 retailers, including many first-to- market brands. AEON MALL OKINAWA RYCOM AEON MALL OKINAWA JAPAN NAKAGAMI-GUN, AEON OWNER/DEVELOPER: LTD. MALL CO., DESIGN ARCHITECTS: LAGUARDA.LOW ARCHITECTS/ D-BRAIN INSTITUTE/ TECH R&DS PRODUCTION ARCHITECTS: CORPORATION TAKENAKA SILVER AWARD WINNER AWARD SILVER Okinawa’s AEON Okinawa’s MALL incorporates an open-air village with a five-level mall and than 220 houses more and specialty stores 60 food and beverage outlets. It is anchored AEON by a three-story Style retailer. AEON MALL OKAYAMA JAPAN OKAYAMA, MITSUI SUMITOMO OWNER: LTD. TRUST BANK, LTD. AEON MALL CO., DEVELOPER: DESIGN ARCHITECTS: SEMBA CORPORATION PRODUCTION ARCHITECTS: LTD., GUMI CO., OHMOTO ARCHITECTURAL OFFICE Strategically located near railway stations, terminal bus a regional and multiple highways, AEON MALL Kyoto than 200 houses more dining specialty stores, options and a three- AEON Style storey retailer. 2016 Asia Pacific ShoppingAwards Center Pacific Asia 2016 AEON MALL KYOTO KATSURAGAWA AEON MALL KYOTO JAPAN KYOTO, MITSUI SUMITOMO OWNER: LTD. TRUST BANK, LTD. AEON MALL CO., DEVELOPER: TAKENAKA DESIGN ARCHITECTS: INSTITUTE CORPORATION/D-BRAIN PRODUCTION ARCHITECTS: CORPORATION/ TAKENAKA ARCHITECTS AND TOYO ENGINEERS OFFICE NEW DEVELOPMENTS Facing a competitive environment, retail launched its wtc More “Kissmas” campaign – leveraging a lipstick theme to introduce its new “Beautc” cosmetic zone – attracting the attention cosmetics of the city’s connoisseurs. The successful campaign of a number introduced unique beauty brands to Hong Kong. WTC MORE KISSMAS WTC MORE HONG KONG SUN HUNG KAI OWNER: PROPERTIES MANAGEMENT COMPANY: SUN HUNG KAI REAL ESTATE AGENCY LIMITED To combat the trend combat the trend To of rickshaw drivers to their fares refusing Viviana Mall centre, a dedicated created rickshaw stand and drivers rewarded shoppers off dropping with coupons for redeemable groceries. OWNER/MANAGEMENT SHETH DEVELOPERS COMPANY: & REALTORS THE RICKSHAW WALA RETURNS WALA THE RICKSHAW VIVIANA MALL INDIA THANE, 2016 Asia Pacific Shopping Center Awards NEW DEVELOPMENTS

GOLD AWARD WINNER SILVER AWARD WINNER

CENTRALPLAZA WESTGATE EAST VILLAGE LOTTE WORLD MALL THE MIXC, QINGDAO, CHINA NORTHWEST SHOPPING NONTHABURI, THAILAND ZETLAND, AUSTRALIA SEOUL, SOUTH KOREA QINGDAO, CHINA CENTRE AUCKLAND, NEW ZEALAND OWNER/DEVELOPER: OWNER/DEVELOPER: PAYCE OWNER/DEVELOPER: LOTTE OWNER: CHINA RESOURCES CENTRAL PATTANA, PLC CONSOLIDATED LIMITED CORPORATION LAND (SHANDONG) LIMITED OWNER/DEVELOPER: DESIGN/PRODUCTION DESIGN ARCHITECTS: KOICHI DESIGN ARCHITECTS: DESIGN ARCHITECTS: STRIDE PROPERTY ARCHITECTS: AMA DESIGN TAKADA ARCHITECTS KPF, BENOY, LEONARD BENOY, LTD. DESIGN/PRODUCTION STUDIO CO., LTD. PRODUCTION ARCHITECTS: DESIGN ARCHITECTS ARCHITECTS: THE TURNER ARCHITECTS PRODUCTION ARCHITECTS: BUCHAN GROUP SUHAN ARCHITECTS

With direct access to East Village is an urban LOTTE WORLD Occupying an area NorthWest Shopping major roads and public retail, residential and MALL is the result of 450,000sqm, Centre’s modern transit, CentralPlaza commercial precinct, of more than 15 Qingdao’s The MixC design innovatively Westgate is optimally combining leading- years of planning to retail mall houses integrates 100 located to serve the edge apartments with provide the ultimate the most extensive specialty stores, population of 13 million a uniquely vibrant one-stop destination range of retail, including some of NZ’s people residing in and marketplace for people for shopping, food and beverage, most iconic retailers, around Bangkok, as to meet, shop, dine or entertainment, entertainment, with a variety of well as the city’s many enjoy a range of leisure dining and recreation educational and common areas, visitors. activities. within a world-class cultural offerings public amenties environment. available in China. and respite areas.

24 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 25

The newly redeveloped The newly redeveloped Macquarie Centre houses a vast array of local and international brands, aspirational fashion retailers, and unique leisure and lifestyle retailers, a variety of fresh-food offerings. SCENTRE GROUP MACQUARIE CENTRE AUSTRALIA NORTH RYDE, AMP OWNERS: MACQUARIE DIVERSIFIED AMPC PTY LYD, FUND, PROPERTY AMPCSC FUND SCENTRE GROUP DEVELOPER: MANAGEMENT COMPANY: SHOPPING AMP CAPITAL CENTRES DESIGN ARCHITECTS: SILVER AWARD WINNER AWARD SILVER

After a two-year project, refurbishment the Sunway Putra Mall comprises an mall eight-story retail than 400 housing more local and international brands, a hotel, an office tower and six levels of parking. SUNWAY PUTRA MALL PUTRA MALL SUNWAY MALAYSIA KUALA LUMPUR, TRUSTEES BERHAD RHB OWNER: REIT) TRUSTEE FOR SUNWAY (AS SUNWAY DEVELOPER: IFM SDN BHD DESIGN ARCHITECTS: LTD. AEDAS PTE, PRODUCTION ARCHITECTS: ARCHITECTS SDN BHD SA

PARK’s HK$700 PARK’s . PARK PARK D million renovation million renovation included project extensive upgrades to centre the three-storey and a rebranding campaign positioning as ‘The the centre First Multiple World’s Intelligence Kids Mall’. . BENOY, LTD. BENOY, PRODUCTION ARCHITECTS: LTD. (HK), & PARTNERS LWK D HONG KONG NEW OWNER/DEVELOPER: WORLD DEVELOPMENT LIMITED COMPANY DESIGN ARCHITECTS: Megamall’s newest Megamall’s expansion wing includes a centrally located wedge-shaped atrium – a bright and airy multipurpose space ideal for hosting artistic performances, exhibitions, fairs, and launches. product 2016 Asia Pacific ShoppingAwards Center Pacific Asia 2016 SM MEGA FASHION HALL SM MEGA FASHION PHILIPPINES MANDALUYONG, SM PRIMES HOLDINGS OWNER: FIRST REALTY DEVELOPER: CORP. DEV. DESIGN ARCHITECTS: ARQUITECTONICA W.V. PRODUCTION ARCHITECTS: COSCOLLUELA & ASSOCIATES RENOVATIONS/ EXPANSIONS 2016 Asia Pacific Shopping Center Awards RENOVATIONS/ EXPANSIONS

GOLD AWARD WINNER SILVER AWARD WINNER

MOKO TIN SHING MARKET HONG KONG HONG KONG

OWNER: KIMROSE OWNER/DEVELOPER: LINK INVESTMENTS, LTD. ASSET MANAGEMENT LIMITED DEVELOPER: SUN HUNG KAI DESIGN ARCHITECTS: CYS PROPERTIES, LTD. ASSOCIATES (HONG KONG), LTD. MANAGEMENT COMPANY: KAI SHING MANAGEMENT SERVICES, LTD. DESIGN/PRODUCTION ARCHITECTS: AEDAS

Following a six-year The revitalized redevelopment project Tin Shing Market that included extensive incorporates refurbishment to its international and interior and exterior modern design infrastructure, the elements into a newly branded MOKO traditional local fresh centre has become an market to provide iconic city landmark. enhanced sightlines, circulation and customer service facilities.

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2016 Asia Pacific Shopping Center Awards AWARD CATEGORIES TRADITIONAL MARKETING Advertising: Strategic communications that advertise a shopping centre or company to its target market(s). This may include efforts in a single medium or those in a multimedia series or campaign. Business-to-Business (B2B): Marketing communications initiated by a shopping centre and directed to other businesses (not consumers), such as MARKETING retailers, specialty retailers, trade groups, investors, suppliers or other targeted DESIGN commercial interests. Cause-Related Marketing: A single or ongoing event, programme or project RETAIL that primarily benefits a charitable or community need, interest or cause. AWARDS Emerging Technology: The most current and innovative use of website, mobile, interactive or any other online component that creates a brand experience. Grand Opening, Expansion & Renovation: A comprehensive marketing campaign intended to introduce or reposition a new, expanded or renovated shopping centre. Integrated Digital Campaigns: Programmes consisting of an integrated online, digital or social media campaign executed as a significant component of an in-mall event or sales promotion. Marketing Positioning & Brand Awareness: This category is for sustained and consistent marketing campaigns that contain multiple integrated elements that are implemented to position an overall centre or a merchandise category within a centre to its target audience. Public Relations & Events: A planned public relations programme, event or initiative intended to primarily benefit the commercial interests of a shopping centre or company.

DESIGN & DEVELOPMENT The Design & Development category recognises retail properties for their overall design qualities and creativity in development through renovation or expansion of an existing property or in innovative design of a new retail project.

ICSC Asia ICSC China ICSC 138 Cecil Street #31-08, China World Office 1 1221 Avenue of the Americas #08-02 Cecil Court No. 1 Jian Guo Men Wai Avenue 41st Floor Singapore 069538 Beijing 100004 New York, New York 10020-1099 CHINA USA Tel: +65 6532 3722 Fax: +65 6532 7355 Tel: +86 10 6505 5103, ext 105 Tel: +1 646 728 3800 Email: [email protected] Fax: +86 10 6505 5410 Fax: +1 732 694 1690 Email: [email protected] Email: [email protected]