MARKETING DESIGN RETAIL AWARDS ASIA PACIFIC SHOPPING CENTER AWARDS WINNERS RECON ASIA-PACIFIC | MANILA | OCTOBER 2016 www.icsc.org/asiaawards International Council of Shopping Centers, Inc. www.icsc.org/asiaawards 2016 ASIA PACIFIC SHOPPING CENTER AWARDS 2016 AWARDS JURY ICSC’s Asia Pacific Shopping Center Awards recognise excellence within the region’s shopping centre industry and honours outstanding achievements in marketing and design/ development of retail properties. ICSC thanks the 2016 Awards Jury comprising dedicated industry professionals who gave their time and expertise to undertake an exhaustive judging process of a record-breaking number entries in this year’s competition. They judged online each entry in their respective disciplines and convened with the ICSC in Thailand in September 2016 to determine the finalists and winners. MARKETING 2016 ASIA PACIFIC SHOPPING CENTER AWARDS JURY DESIGN Chair - Development Jury Chair - Marketing Jury RETAIL Neville G. Beer Carol Angelosanto AWARDS Managing Director - Property Chief Executive Officer The Gandel Group Pty, Ltd. Marketing Warehouse Pty, Ltd. Australia Australia Development Jury Marketing Jury Simon Bee Gunyarak Piyakhun Global Design Director First Executive Vice President, Benoy Limited Marketing Strategy and Hong Kong Business Intelligence Siam Piwat Company Limited Brian Chuang Thailand Head of Project & Development Link Asset Management Ltd. Paul Pozzobon Hong Kong National Marketing Manager Mirvac Phil Kim Australia Co-Chief Executive Officer Managing Director Karen K.Y. Tam JERDE Assistant General Manager- Hong Kong Promotions & Marketing The Wharf (Holdings) Limited Sarah Lee Hong Kong Sky Yutaka, Ltd. Hong Kong Joaquin L. San Agustin Senior Vice President, Marketing Shopping Center Management Joselito Luna Corporation – SM Supermalls Group Head, Innovation & Philippines Design Group Ayala Land, Inc. Rowena M. Tomeldan Philippines President Ayala Land, Inc. Charn Srivikorn Philippines Chairman Gaysorn Land Asset Management Nicole Wilson Co., Ltd. General Manager Thailand Marketing Operations Vicinity Centres Taka Tsukiyasu Australia Senior Director, Int’l Business Development GARDE U.S.P Japan Nopporn Witoonchart Chief Executive Officer Siam Future Development, PLC Thailand 2 2016 ASIA PACIFIC SHOPPING CENTER AWARDS CENTER SHOPPING PACIFIC ASIA 2016 2016 Asia Pacific Shopping Center Awards ADVERTISING GOLD AWARD WINNER GOLD AWARD WINNER FASHION INTELLIGENCE INDEX EMBRACE YOUR EVERYDAY FASHION WALK QV MELBOURNE HONG KONG MELBOURNE, AUSTRALIA OWNER: HANG LUNG OWNERS: DEXUS PROPERTY PROPERTIES LIMITED GROUP PTY, LTD., VICTORIA MANAGEMENT COMPANY: SQUARE QV INVESTMENTS HANG LUNG REAL ESTATE PTY, LTD. AGENCY LIMITED MANAGEMENT COMPANY: DEXUS PROPERTY GROUP PTY, LTD. Fashion Walk QV Melbourne conducted six fun and successfully combined engaging surveys with its digital assets and key opinion leaders social media platforms and fashionistas with out-of-home before executing a fully advertising to execute integrated program their encompassing that resulted in YOY brand positioning footfall and sales campaign ‘Embrace increases of more Your Everyday’. than 110%. 3 2016 Asia Pacific Shopping Center Awards ADVERTISING SIAM DISCOVERY: SM FEB 30TH VR BENGALURU - ADVERTISING THE EXPLORATORIUM ANNIVERSARY SALE VR BENGALURU SIAM DISCOVERY SM SUPERMALLS BENGALURU, INDIA BANGKOK, THAILAND PASAY CITY, PHILIPPINES OWNER/MANAGEMENT OWNER/MANAGEMENT COMPANY: VIRTUOUS RETAIL COMPANY: SIAM PIWAT CO., LTD. Siam Discovery: The Fifty-seven centres VR Bengaluru utilized Exploratorium offered across the Philippines its local nickname, visitors the opportunity began a yearlong ‘Black Box on to experiment with new series of themed Whitefield Road’, in a products, embrace events and promotions dynamic advertising new ideas and make with a grand-scale campaign that personal purchases, event designed to emphasized the centre aided by the power mark and celebrate the as a ‘Box of Delights’ of advanced digital 30th anniversary of SM catering to every technology. Supermalls. lifestyle element. 4 2016 Asia Pacific Shopping Center Awards AWARDS CENTER SHOPPING PACIFIC ASIA 2016 BUSINESS- TO-BUSINESS SILVER AWARD WINNER DRIVE BY MIRVAC HANDOVER CONFERENCE SM PARTNER’S SUMMIT MIRVAC @ SM CITY TIANJIN ‘BRICKS CLICK’ SYDNEY, AUSTRALIA SM CITY TIANJIN SM PRIME HOLDINGS, INC. TIANJIN, CHINA PASAY CITY, PHILIPPINES OWNER: SM PRIME HOLDINGS, INC. MANAGEMENT COMPANY: SM SHOPPING CENTER (TIANJIN) CO., LTD. The ‘Drive by Mirvac’ The Handover SM hosted a two-day initiative offers Conference @ SM City event for its distinctive retailers an integrated Tianjin drew more than tenants and partners marketing platform to 400 brand owners, that incorporated help them achieve their mainstream media and a retail summit, an full sales potential, industry experts to innovation forum and while fostering witness the signing of an awards evening, positive working a strategic agreement whilst revealing the relationships and open between Handover and brand’s five-year communications. the SM Group. development plan. 5 2016 Asia Pacific Shopping Center Awards CAUSE RELATED MARKETING SILVER AWARD WINNER AYALA MALLS LITTLE FREE NATION-LEADING MAKE A PENINSULA PLEDGE PAWS FOR THOUGHT DOG ‘COLOURING • CARING FOR LIBRARY ACCESSIBILITY PROGRAM BAYSIDE SHOPPING CENTRE ADOPTION DRIVE ALZHEIMER’S’ CAMPAIGN AYALA LAND MALLS, INC. BAYFAIR SHOPPING CENTRE FRANKSTON, AUSTRALIA BOTANY TOWN CENTRE FESTIVAL WALK MAKATI CITY, PHILIPPINES MOUNT MAUNGANUI, NEW AUCKLAND, NEW ZEALAND HONG KONG ZEALAND OWNER\MANAGEMENT COMPANY: VICINITY CENTRES OWNER: PSPIB WAIHEKE, LTD. OWNER: MAPLETREE GREATER OWNERS: AMP CAPITAL MANAGEMENT COMPANY: AMP CHINA COMMERCIAL TRUST SHOPPING CENTRE FUND, CAPITAL SHOPPING CENTRES MANAGEMENT COMPANY: FISHER FUNDS MAPLETREE GREATER CHINA MANAGEMENT COMPANY: AMP PROPERTY MANAGEMENT CAPITAL SHOPPING CENTRES LIMITED The ‘Little Free Library’ The Bayfair Shopping With a small donation Botany Town Centre’s Festival Walk Program at Ayala Centre has achieved to a charity supporting community-focused helped educate and Malls enables diverse a Platinum rating with victims of family ‘Paws for Thought build awareness partnerships for free the national social violence, Bayside Dog Adoption Drive’ of the presence of book exchanges on change organisation Shoppers were invited helped simplify the Alzheimer’s disease both national and ‘Be.Accessible’, and to colour a section pet adoption process amongst Hong grassroots levels, is well on its way to of a large in-centre and place desperate Kong residents with whilst promoting the becoming the most mural designed by and unwanted dogs its multi-phased joy of reading and accessible shopping mindfulness illustrator and puppies into new campaign combining literacy awareness. centre in New Zealand. Georgia Perry. forever homes. art therapy with the holiday giving spirit. 6 2016 ASIA PACIFIC SHOPPING CENTER AWARDS CENTER SHOPPING PACIFIC ASIA 2016 GOLD AWARD WINNER INORBIT PINK POWER 2015 A REINDEER CHRISTMAS THE FIRST SMILE DAY DENIM DRIVE BY SHARE MY SHOES INORBIT MALLS INDIA PVT, LTD. MAL TAMAN ANGGREK PHILIPPINES MELBOURNE CENTRAL MIRVAC MUMBAI, INDIA JAKARTA, INDONESIA MEGAWORLD CORPORATION MELBOURNE CENTRAL SYDNEY, AUSTRALIA QUEZON CITY, PHILIPPINES MELBOURNE, AUSTRALIA OWNER: MULIA GROUP MANAGEMENT COMPANY: OWNER/MANAGEMENT PT MULIA INTIPELANGI COMPANY: THE GPT GROUP The ‘Pink Power’ Mal Taman Anggrek The ‘First Smile Day Melbourne Central’s The ‘Share My Shoes’ initiative conducted enlisted community, Philipines’ benefit ‘Denim Drive’ helped community program at four Inorbit Malls creative and business event held at several raise awareness for a at Mirvac encouraged empowered women partners to stage a Megaworld Lifestyle new social enterprise customers to donate entrepreneurs of all Christmas event for Malls raised more whilst promoting more than 11,800 pairs ages by providing them children with cancer than $77,000 USD sustainable fashion of shoes during the with an in-centre retail and raised more than for Operation Smile practices, resulting in four-week campaign in outlet, offered free of $52,000 USD for Philippines, a charity more than 100 kilos support of the brand’s charge for a duration of the Indonesian Kids that benefits children of donated denim national charity partner. nine months. Cancer Foundation. with cleft palates. products. 7 2016 Asia Pacific Shopping Center Awards CAUSE RELATED MARKETING SILVER AWARD WINNER ORION CONSTRUCTION CREATE AND CELEBRATE - ANGEL SMILES 2016 CHARITY AT HEART EARTH HOUR @ SM CITY CALENDAR NAIDOC WEEK PARK CENTRAL PAVILION KUALA LUMPUR CHONGQING ORION SPRINGFIELD CENTRAL ORION SPRINGFIELD CENTRAL HONG KONG KUALA LUMPUR, MALAYSIA SM CITY CHONGQING SPRINGFIELD CENTRAL, SPRINGFIELD CENTRAL, CHONGQING, CHINA AUSTRALIA AUSTRALIA OWNER: SUN HUNG KAI REAL OWNER: MTRUSTEE BERHAD ESTATE AGENCY, LTD. FOR PAVILION REIT OWNER: SM PRIME HOLDINGS, OWNER/MANAGEMENT OWNER/MANAGEMENT MANAGEMENT COMPANY: MANAGEMENT COMPANY: INC. COMPANY: MIRVAC COMPANY: MIRVAC HONG YIP SERVICE COMPANY PAVILION REIT MANAGEMENT MANAGEMENT COMPANY: SM LIMITED SDN BHD CITY (CHONGQING) CO., LTD. Orion’s fundraising Orion Springfield Park Central’s ‘Angel Pavilion KL’s ‘Charity The ‘Earth Hour @ calendar in support Central held a series Smiles 2016’ campaign at Heart’ campaign SM City Chongqing’ of the national White of free and interactive included a series featured Chinese New campaign inspired Ribbon campaign workshops that of events to raise Year gift sets hand- thousands