Abundance in a Time of Scarcity

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FloridaThe Official J o u r n a lLibraries o f t h e F l o r i d a L i b r a r y A s s o c i at i o n Volume 51, No. 2 Fall 2008

Florida Libraries in the Great Depression • Resource Sharing • Community Partnerships Thinking and Acting with Abundance • Affordable Programming tABLE OF cONTENTs

Florida Libraries Journal of Florida Library Association

Volume 51, Number 2 Florida Libraries is published twice a year for the members of the Florida Library Association. It is indexed in Library Literature, Wilson OmniFile, and EBSCO Academic Search Premier. Articles in the fall issue of each year are refereed. Editor Gloria Colvin, [email protected] Florida State University Libraries

Designer Faye Gibson, Meacham Howell Design

FLA Executive Board, 2008-09 President Mercedes Clement daytona State College Vice President/President-elect President’s Column...... 3 Wendy Breeden By Mercedes Clement Lake County Library System Secretary Desperate Times, Desperate Measures: Barbara Stites The Great Depression and Florida Libraries...... 4 Florida Gulf Coast University By Nora J. Quinlan Treasurer Alan Kornblau Floridiana with a Twist: Artists’ Books in Florida...... 9 delray Beach Public Library By Nancy Pike Past President Charlie Parker tampa Bay Library Cooperative Janus in the Sunshine...... 10 Directors By Roy Ziegler Tomaro Taylor university of South Florida The Florida Humanities Center Scholars on the Tom Sloan Road to Florida Libraries...... 13 Southeast Florida Library Information Network By Kathy Arsenault Pamela Grigg taylor County Public Library Community Partnerships Help Finance Library Growth...... 14 Harold George By Gerry Brent and Linda Porter st. Johns County Library System ALA Councilor: Corinne Jorgensen FSU College of Information Cornucopia of Services Available for Seniors SELA Representative – Debra Sears in Five Florida Counties ...... 16 Leon County Public Library By Catherine Cottle State Librarian Judith Ring Thinking and Acting with Abundance...... 18 By Cynthia Kisby FLA Executive Director Faye Roberts, [email protected] Pinching Pennies One Page at a Time: ISSN 0046-4147 An Online Reading Room Saves Patrons $$...... 21 Member, Florida Magazine Association By Courtney Moore, Nicole Heintzelman, Katie Tyler, and Joyce Ward Send articles for Florida Libraries to Editor Gloria Colvin, Strozier Library, Florida State University, 116 Honors Way, FLA & You...... 23 Tallahassee, FL 32306; gpcolvin@yahoo. com by January 7 for Spring issue; July 15 for Florida Reads: Vampires in Florida...... 24 Fall issue. By Joyce Sparrow

Fall 2008 Florida Libraries PresidenPresidentt’s’s cCoolulummnn FLA: Leading During Difficult Times

By Mercedes Clement of libraries deliver the best possible ser- Meet Mercedes vices to their members. his is an exciting time to serve you Clement, • use the News Digest to share “best as FLA president. My three goals FLA President practices” about how you are adapting T for my term as president are: to the budget. Born in Haiti 1. FLA will continue to be a vibrant and Mercedes Clement • We are seeking proposals for programs growing organization. Attended at the 2009 conference. Judson University, Elgin Illinois. 2. FLA will support libraries and library • FLA committees are responding to staff members during the current fiscal Graduated from UF and FSU reduced travel budgets by conducting crisis. (Psychology, Education Foundation conference calls rather than meeting in and Information Science) 3. FLA will be a leader among library-re- person. lated organizations in Florida. Half Gator plus half Seminole… • We are also looking at ways to partner No president can reach his/her goal Who is she? in education and economic develop- without the collaboration of all stakeholders Current job: Chair of Library/ Senior ment with other library related orga- (members, board, committees, groups, friends Professor at Daytona State College nizations. Our collaboration with the and students). I am counting on you to keep Former jobs: Principal of Le’cole La Panhandle Library Access Network to FLA moving forward. You can do that by Providence (Haiti) organize a one day workshop, “Taking taking your responsibilities very seriously. Positive Action in Difficult Times,” is a No matter what position you occupy, your Work study and Library Assistant great example role is very critical to the smooth functioning (UF) of the organization. Remember that each one Serials Librarian (DSC) 2009 Annual Conference of us is a piece of a puzzle; the puzzle cannot Head of Tech. Services (DSC) Mark your calendars for the next annual con- be complete until each piece is fitted in its ference: May 5 -8, 2009 in Orlando. Sessions proper place. Let us each find our place and Mercedes and her husband Job have a will focus on ways we can connect creatively take responsibility for doing the creative best daughter Fleurette, a son Josue and by sharing ideas for maximizing our resources, we can with what we have. granddaughter Siarrah programs, and staff with practical tips for revolutionizing Florida libraries, regardless Administrative Changes of budget constraints. Carol Russo and Ruth There have been big changes at the admin- computers, phones, and fax machine. O’Donnell are conference co-chairs. Those istrative level of FLA: We are grateful to Brad Ward and the who know them do not have to assume—we 1. ruth O’Donnell, our excellent Execu- NEFLIN staff for their help during the know the 2009 conference will the best ever. tive Director, just retired — but not past year and in this transition. Another important conference duo is Dee before she helped us find and train her The contact information is: Bozeman and Peggy Gunnell who co-chair replacement. Mailing Address: the Local Arrangements Committee. Dee and Peggy know the Orlando area very well 2. Faye Roberts is the new Executive PO Box 1571, Lake City, FL 32056-1571 and promise to have exciting activities. Director; she is already a great asset. If you want FLA to continue to be a vi- The transition was flawless because Office Location: brant and growing organization, we need Faye has been with the Association for to hear from you. Your feedback is very many years; she has all the great quali- 164 NW Madison St., Suite 104 Lake City, FL 32055 important and we pay attention to it! For ties we wanted. We are very happy that example, FAQs about the annual confer- she is serving the Association in this Phone: 386-438-5795 Fax: 386-438-5796 ence, now posted on the Web page, are the capacity. Faye’s first executive decision result of the comments and questions from was to hire a part-time Bookkeeper/ Support During Fiscal Crisis the conference evaluation. Administrative Assistant. We welcome Please contact me if you have any ques- As librarians, we pride ourselves on our abil- Kelly Green in that position. tions and/or comments at 386-506-3440 or ity to adapt to all kinds of budget crunches. 3. our office management has been trans- [email protected]. FLA’s Board and committees are creating ferred from the North Florida Library opportunities to support libraries and library Information Network (NEFLIN) to Merci Beaucoup! staff during the current fiscal crisis. FLA’s very own office in Lake City, complete with our own furniture, • We are looking for ways to help all type Mercedes

Florida Libraries Fall 2008 Desperate Times, Desperate Measures: The Great Depression and Florida Libraries

By Nora J. Quinlan

n May 20, 2008, the Miami Herald contained O the following headline, “Taxable Property Values drop 5%.” The article went on to describe how the Broward County Property Appraiser’s office had reported the drop, which meant a $9 billion reduction in the county’s total tax base. The county property appraiser warned that this decline would result in a significant tax roll decline for the next fiscal year. Across Florida, reports like this are being duplicated county by county. How will libraries cope with the budget reductions they are already feeling and will more than likely continue to endure? A look back in time shows that libraries have faced much worse and survived--even prospered--and grown through adversity. Can they do so again?

Florida’s Boom and Bust Economy Florida has long been a boom and bust state vulnerable to the vagaries of its economy – riding high and falling fast because of a dependence on unregulated development, unemployed, there was increased pressure fickle tourism, and susceptible agricultural and state and local government services are for library access, service, and materials. As production. Florida’s most extravagant boom being impacted, which in turn affect Florida’s in today’s economy, many libraries struggled and its most deflating bust occurred a few libraries. to find a balance between budget cuts and years before the Great Depression. In the increased demand. early 1920s, a land-buying frenzy brought The Great Depression The initial year after the Wall Street crash many newcomers to Florida. It turned into The Great Depression of the 1930s was the in 1929 was a time of economic transition. a bubble that quickly burst and devastated the worst economic disaster the United States Many libraries were not immediately impact- state’s economy in late 1925. This economic experienced. The collapse of the stock market ed. But as time passed and the economic downturn was exacerbated by the hurricanes in October, 1929 started a long downward situation worsened, libraries’ budgets were cut. of 1926 and 1928, which were destructive of spiral leading to economic changes and fed- Libraries dependent on city or county funds both land and the public’s image of Florida. eral government intervention, the virtue of tied to tax rolls suffered the most. Those Economic conditions were further worsened which economists still debate today. In the that had endowment funds saw a decline by a Mediterranean fruit fly infestation in early 1930s, state and local governments were in earnings. Colleges and universities saw 1929 that heavily damaged the citrus indus- not prepared or able to handle the economic a marked drop in enrollment and fees. By try. It took over two decades for the state to crisis they faced. Services such as schools, 1931, libraries were reporting large budget recover from these blows, and it was not until colleges, universities, and libraries suffered. reductions. Chicago Public Library, one of the 1950s that economic growth returned. the largest public libraries in the United Since then there have been several eco- Impact on Libraries Nationwide States, chose to suspend the acquisition of nomic downturns in the United States, but Libraries across the United States responded both new and replacement materials start- while affected, Florida has been able to to the hard economic times of the 1930s in ing in 1931 in order to maintain staff levels weather them, showing impressive growth a myriad of ways. Cuts in budgets were cov- and operating hours. In 1932, it eliminated and development from the 1970s to the ered by reductions in acquisitions, services, almost all of its periodical subscriptions and early 2000s. Now things are slowing again, hours, and staff. But at the same time, be- cancelled all but three national newspapers. cause the general population was under or The city’s newspaper publishers offered free Fall 2008 Florida Libraries Children at Tampa Public Library book- close, the members of the community paid of any opportunity for cost reductions, such mobile while nearby library staff checks out a “registration” fee and a monthly charge as purchasing reprints and remainder edi- books, at Ragan Park: Tampa, Fla., 1939. to pay the rent, if the city would staff it. In tions. Librarians worked more closely with Photo courtesy of Tampa-Hillsborough addition, the community ran benefit fund book jobbers and secondhand book dealers. County Public Library System. drives to raise additional funds. They purchased school and library bindings Other libraries faced additional funding rather than trade editions. Book drives were issues. Brooklyn Public Library had to suspend held and gift and bookplate programs were implemented. Duplicate pay “A look back in time shows that libraries have faced much worse and survived or rental col- and even prospered and grown through adversity. Can we do so again?” lections were developed in which users were charged two to three Hyde Park Branch Library at 705 Swann construction on its new main library in 1931. cents a day for the borrowing of new books. Avenue, August 1968. Photo courtesy of Other libraries postponed building mainte- In-house binderies and repair departments Tampa-Hillsborough County Public Library nance. Baltimore Public Library moved into were created or expanded. Reduced rates were System. the new Enoch Pratt Library building in 1933, negotiated with local binderies. Shelving prac- but did not open planned rooms or did not tices were changed. Rather than take time to use them for the intended purposes. St. Louis reshelve popular material with limited staff, Public Library began to charge a membership books were put out on carts for patrons to browse.

Impact on Staffing With budget cuts, staffing became a problem. Salaries are usually the highest cost of a library’s operation and therefore salaries and/or staffing needed to be reduced. Salaries were cut on average 10 to 20 percent, expected salary increases eliminated, and hiring freezes were implemented rather than terminating staff. Staff worked com- pressed time to maintain coverage. Service hours were reduced. Some libraries such as Knoxville Public Library went on hiatus for two weeks in 1932. By 1933, Knoxville closed all its branches, leaving open only its main library and one branch that served the seg- regated black community. Special services and programs were eliminated, centralized, or consolidated. Staff was retrained to take on new duties. Despite an American Library Association effort to introduce retirement plans for librarians, those libraries that did offer them either reduced or curtailed them. copies of their papers to the library to help Louisville Public Library implemented self- out. While retaining staff, salaries were re- checkout. Record keeping, cataloging, and duced by 20 percent in 1932 and automatic acquisition processes were streamlined to salary increases were stopped. free up staff to do other work. Maintenance In Detroit, the library acquisition fund and supply budgets were drastically cut. Even dropped from a high of $175,000 prior to the fee for residents who did not pay a city prop- insurance polices were reduced to save money. Depression to a low of $72,000 in 1932. By erty tax. Libraries curtailed printing and publishing 1932, one-tenth of its employees had been let budgets. St. Louis Public Library closed its go and remaining staff received pay reduc- Impact on Collections library school in 1932 as a way of eliminating tions of 25 to 30 percent. Beginning in 1931, Many libraries practiced small economies. For unnecessary expenses. library hours were reduced. First, the main those libraries that still had an acquisitions library was closed on Sunday and then all budget, careful selection of materials were Florida Libraries Pre-Depression libraries were closed on Wednesday as well. made by reviewing use of the collection and Florida had three state-funded colleges and The number of branches was reduced from the long term impact on collection develop- universities in 1929: Florida A& M College, twenty-three to eighteen. In one neighbor- ment. The purchase of fiction and multiple continues on page 6 hood, rather than allow the local branch to copies was reduced. Libraries took advantage Florida Libraries Fall 2008 Desperate Times: continues from page 5

Florida State College for Women, and the Coral Gables Library and Community House, Coral Gables, Florida. It is now the Coral University of Florida. Private colleges and Gables Woman’s Club. Photo by Nora Quinlan. universities included Rollins College, Stetson University, Florida Southern College, the University of Tampa, St. Petersburg Junior College, Bethune-Cookman College, and the nascent University of Miami. Many larger cities and towns such as Tampa, Jacksonville, “Florida has long been a boom and bust state vulnerable to the vagaries of its St. Petersburg, Bradenton, Bartow, economy —riding high and falling fast because of a dependence on unregulated Clearwater, Gainesville, Ocala, development, fickle tourism, and susceptible agricultural production.” Palmetto, and West Tampa had public library buildings – all courtesy of Andrew Carnegie’s largess in the United States. Some smaller towns had subscription libraries or reading rooms usually run by members of a local women’s club or volunteers. Out of ninety-two public libraries reporting to the Florida Library Survey 1935, thirty-seven were subscription libraries run by women’s clubs, library societies, or other organizations. Fifty-five libraries were reported as free. Out of sixty-seven counties, forty-one lacked any free library service. Almost 60 percent of Florida’s population did not have access to free library service. In addition, many Florida libraries were severely underfunded or understaffed.

Impact on Florida Libraries Florida, a poor, rural, southern state with little government infrastructure, was hit particularly hard by the Great Depression, and its libraries suffered as well. By 1932, Maitland reduced the hours of the library from six days a week to three and it was only open from 3:00 to 6:00 p.m. The librarian’s salary dropped from $50 to $25 a month. In 1930, the bank that held had been paid with notes. There were no the Winter Park library funds failed. The city regular budgeted acquisitions funds for the tried to cover the costs, but by 1932 the city library until 1938. of Winter Park had to cut its library budget in half from $1,000 to $500. In Pensacola, New Deal Programs the subscription library closed in 1933. In that leaders hoped would turn the economic 1934, Deland Public Library appealed for the In the 1932 presidential election, Democrat crisis. Roosevelt implemented the New Deal, donations of newspapers to raise money. The Franklin Delano Roosevelt ran against in- which included the Emergency Banking Act, newspapers were then sold to be used by a cumbent Herbert Hoover. The economic situ- the Federal Emergency Relief Act (FERA), local fern grower. In Dunedin, the Woman’s ation was dire and Hoover had not been able the National Industrial Recovery Act, and Club could no longer afford the cost of op- to resolve it. Roosevelt promised change and the Civilian Conservation Corps. erating a library, and the City took over the people were desperate for it. That November operations in 1935 after the Club deeded Roosevelt was elected in a landslide. At his FERA and WPA Impact Libraries the library building to the city. In 1936, Fort inauguration in March 1933, Roosevelt faced Walton Beach’s Women’s Club donated its an economic and emotional collapse of the FERA, which expanded to the Works Progress books to the local high school and closed country and its people. “…the only thing we Administration (WPA) in 1935, then later the library. The University of Miami, which have to fear is fear itself,” were words that the Work Projects Administration, was to had opened in 1926, filed for bankruptcy in inspired a country. The first one hundred days have a major impact on libraries. Harry 1932, and for several years negotiated with of his tenure saw the passing of legislation Hopkins, a noted social worker, was put in its creditors, including faculty and staff who charge of FERA and set up the Civil Works

Fall 2008 Florida Libraries The Lily Lawrence Bow Library, Homestead, in a house renovated by the WPA. In a rural Florida. The building is now the Homestead/ area of Baker County, a library was set up Florida City Chamber of Commerce. Photo in Macclenny using WPA funds. While not by Nora Quinlan. successful, it served as the precursor to the Emily Tabler Library in Lakeland. Umatilla moved its library to a log cabin that was built with WPA funds. They shared the building with a community center and city hall. Stuart applied for federal funds in 1933 to rebuild its library, which had been destroyed in a hurricane. A new building opened in 1934. Tarpon Springs Library moved into a new building on 1937. Seminole Heights received a new library and in Tampa a small library was built in Hyde Park. Homestead opened a library building in 1939 built with funds from the WPA. The Coral Gables library and community house, featuring limestone plaques and murals, opened in 1936.

Funds for Staffing Funds from WPA helped in the hiring of two staff for the new Bay County Free Library in 1939. It opened with forty books and one table Florida Library Projects and one chair. In 1938, the Safety Harbor Administration Women’s Civic Club, taking advantage of Florida benefited from these programs. (CWA) to create jobs. CWA WPA funds, was able to hire a librarian and A Florida FERA report from March 1935 was very active through 1934, at which point start a library. Bookmobile service was imple- showed that thirty-one library and museum the Public Works Administration (PWA) as- mented in Tampa. Pensacola hired a librarian projects had been approved in 1934. In sumed some of its responsibilities. The goal in 1938 after the City Council had passed March 1941, 392 people, mostly women, of FERA and later the WPA was to teach an ordinance to establish a free library in were employed in WPA library projects. In people new work skills, create jobs, and get 1937. The Florida Historical Society hired 1940-41, Florida received $319,563 from the people back to work rather than put them on a staff person in 1938 with funds from the WPA for Libraries Projects funding. This was the dole. The CWA and the PWA developed Library Project. Bartow Public Library took matched by $96,959 from other sources, in- numerous public work projects that included advantage of training programs and offered cluding funding from the state of Florida the construction of airports, schools, court classes on book binding and repair. Colleges and local governments. The Florida State houses, post offices, parks, libraries, and other and universities used funding for students to Library Board, founded in 1927, sponsored public facilities. employ them as student assistants in libraries. several federally funded programs, such as the FERA also placed an emphasis on edu- The University of Florida hired students to State Archives Survey (later the Historical cation, including literacy skills for adults organize a large collection of newspapers and Records Survey), the Statewide Library and day care for children. FERA and then to publish a bibliography. the WPA developed projects that included Project, and the Rare Books Project. The Historical Records Survey evolved out of the such notable programs as the Federal Writers Lasting Benefits Project, Federal Theatre Project, and the Federal Writers Project. Inventorying and Federal Arts Project. FERA was not only indexing projects were done. These projects In the end, despite the hardships of the Great interested in helping unemployed manual included the Spanish Land Grants in Florida Depression, Florida libraries grew and im- laborers, but artists and white collar profes- and Douglas McMurtrie’s A Preliminary proved. Many of the benefits reaped by Florida sionals. It developed the Library Project and Short-Title Check List of Books, Pamphlets and libraries from the federal programs of the the Historical Records survey. Other FERA Broadsides Printed in Florida, 1784-1860. The New Deal still endure. Through organized work relief projects that benefited libraries Statewide Library Project surveyed Florida action by state and federal agencies and include money for research projects (including libraries, provided funding for staff and began professional groups, such as the American bibliographic research); statistical and survey to develop an extension service. A checklist Library Association and the Florida Library projects; funding for clerical, manual, build- of Florida libraries was issued in 1939. The Association, there was an influx of federal ing repair, and cleaning projects (including Rare Books Project, started in 1939, was an funds that librarians procured to improve cataloging and book cleaning and repair); attempt to transcribe rare books on Florida library services. Through surveys, attention student aid program similar to the work study history and make them more accessible to was brought to bear on the lack of library ser- programs many colleges and universities use users. It had difficulty in being organized vices and resources in the state. Government today; and emergency education programs for and was ended in 1940. funding was used to build eight new librar- adult education. Funding, however, could not ies in Florida and numerous others were be used for the acquisition of materials for Library Repairs and Construction repaired and/or expanded. Through public programming, literacy levels in the state were library collections, though books could be FERA and WPA funds were used to build, improved. Library staff received training and bought for specific projects as “tools.” renovate, repair, and clean libraries. In 1934, learned important new skills through con- the Fort Meade Woman’s Club established a tinuing education. Libraries strived to meet small library with federal funds. The Lakeland Public Library opened a branch library in 1937 continues on page 8 Florida Libraries Fall 2008 Desperate Timess: continues from page 7 Seminole Heights Library, now Seminole Branch, Original Building, 1936. Courtesy, Tampa-Hillsborough County Public Library professional standards for cataloging and System service. More librarians with professional library degrees were hired. Communities throughout the state realized the value of library services due to increased use and promotion of library resources. As we face declining budgets today, libraries should become more aggressive about letting others know of their importance to their community or school and take full McJimsey, George. advantage of funding opportunities that Harry Hopkins. Ally of become available. Florida libraries can the Poor and Defender of continue to grow and provide expanded Democracy. Cambridge: service despite hard times. Harvard University Press, 1987 Nora Quinlan is Director of Reference at the Negrete, Tere Figueras. Haggard, Theodore. Florida “Two Sides of Town.” Alvin Sherman Library, Nova Southeastern Miami Herald, June 18, University. Southern College, Lakeland, Florida: the First 100 years: an Illustrated History, 1985. 2008. A1-2. [Lakeland, Fla.] : The College, [1985] “News.” Florida Historical Quarterly, XVII, no. 3, (January 1939): 250. Bibliography Hildreth, Charles H and Merlin G Cox. History of Gainesville, Florida, 1854-1979. Gainesville: Pearia, Alicia A. “Preserving the Past: Library “An Annual Report From 1933.” American Libraries, Alachua County Historical Society, 1981. Development in Florida and the New Deal, 36, no. 1. (January 2005): 19. Hirsh, Jerrold. Portrait of America. A Cultural History 1933-1942.” MA Florida State University, 2007. http://etd.lib.fsu.edu/theses/available/etd- Arsebault, Raymond. St. Petersburg and the Florida of the Federal Writers’ Project. Chapel Hill: 04092007-024156/. Dream, 1888-1950. Gainesville: University Press University of North Carolina Press, 2003 of Florida, 1996. Historical Records Survey. Florida Libraries. Pleasants, Julian M. Gator Tales. An Oral History of the University of Florida. Gainesville: University Bergquist, Constance. “A Bibliography of Florida Jacksonville, FL Works Progress Administration, of Florida, 2006. Library History.” Journal of Library History. 5, 1939. no. 1 (1970): 48-65. History of Jacksonville Public Library. Schlesinger, Arthur M. The Coming of the New Deal. Boston: Houghton Mifflin Company, 1958 Babb, MaryEllen. History of the Umatilla Public http://jpl.coj.net/lib/history.html Library. http://umatillalibrary.com/history.html Hutchinson, Janet. History of Martin County. Stuart: Smith, Larry Russell. “The New Deal and higher education in Florida, 1933-1939: Temporary Caccamise, Louise Ball. Echoes of Yesterday. A Historical Society of Martin County, 1998. assistance and tacit promises.” MA Thesis History of the DeLand Area Public Library 1912- Joeckel, Carleton B. Library Service. Washington, University of Florida 2004 1995. New Smyrna Beach: Luthers, 1995. D.C.: U.S. Government Printing Office, 1938. http://etd.fcla.edu/UF/UFE0005121/smith_l.pdf. Caudell, Marcia and Deborah Jones, Ben Jessup, Johnson, Gerald W. The Wasted Land. Chapel Hill, Stelle, Helen Virginia. Florida Library Survey Marti Reeser. “WPA Library Projects in University of North Carolina Press, 1938. 1935: A Report Prepared for the Florida Library Indiana.” Indiana Libraries, 20, no. 1. (2001): Association. Tampa: 1937. [typescript] 21-28. Kersey, Harry A. The Florida Seminoles and the New Deal 1933-1942. Boca Raton: Florida Atlantic Stanford, Edward Barrett. Library Extension under Centennial Book Committee. Bartow Public Library. University Press, 1989. the WPA. An Appraisal of an Experiment in More Than 100 Years of Reading in Bartow, Federal Aid. Chicago: The University of Chicago Florida. 1897-2000. Bartow: Friends of the Kramp, Robert Scott. “The Great Depression: It’s Press, 1944. Bartow Public Library, 2000. Impact on Forty-Six Large American Libraries, An Inquiry Based On a Content Analysis Of Stuart, John and John Stack, Jr. Ed. The New Deal in Chapman, Edward A. “W.P.A. Library Published Writings Of Their Directors.” Ph.D. South Florida. Gainesville: University of Florida Demonstrations Serve Millions of Readers.” diss., University of Michigan, 1975. Fulltext in Press, 2008 Bulletin of the American Library Association. Dissertations and Theses. Vol. 34, no. 4 (April, 1940). http://newdeal.feri. Tebeau, Charleton. A History of Florida. Coral org/texts/219.htm Kripalani, Jasmine. “Taxable Property Values drop Gables: University of Miami Press, 1971. 5%.” Miami Herald, Friday May 20, 2008. B1. City of Homestead. Ribbon Cutting Held for Lily _____. The University of Miami: a Golden Lawrence Bow Library. Leuchtenburg, William E. Franklin D. Roosevelt and Anniversary History, 1926-1976. Coral Gables, http://www.cityofhomestead.com/portal-city- the New Deal 1932-1940. New York: Harper & FL.: University of Miami Press, c1976. hall/news-room.aspx Row, 1963 Tidd, James Francis. The Works Progress Duffus, R.L. Our Starving Libraries. Studies in Ten “Library projects under FERA.” Bulletin of the Administration in Hillsborough and Pinellas American Communities During the Depression American Library Association. 28, no. 10, pt. Counties, Florida, 1935-1943. Florida Heritage Years. Boston: Houghton Mifflin Company, 1933. II. (Oct. 1934): 826 http://newdeal.feri.org/ Collection. http://susdl.fcla.edu/fh/. texts/223.htm. Florida Emergency Relief Agency. Review of Relief “The Great Floridians 2000 Program.” Division of and Economic Statistics. Jacksonville, FL.: The Luyt, Brendan. “The ALA, Public Libraries and Historical Resources, Florida Department of Agency. Vol. 1 – 2 (1934-5) the Great Depression.” Library History. 23, June State. http://www.flheritage.com/services/sites/ 2007. Pp. 85-96. floridians/?section=k. Florida Library History Project. Digital Collections. Tampa: University of South Florida. http://www. Lycan, Gilbert. Stetson University: the First 100 Years. Woodward, Ellen. WPA Library Projects. Wilson lib.usf.edu/public/index.cfm?Pg=FloridaLibrary Deland: Stetson University Press, 1983. Bulletin for Libraries. 12, (April, 1938): 518-520. HistoryProject

Fall 2008 Florida Libraries Artists’ Books in Florida

Internet Links: Arthur and Mata Jaffe Center for Book Arts: http://www.library.fau.edu/depts/spc/jaffe.htm by Nancy M. Pike the Modern Book: The Michael and Bienes Museum of the Modern Book: Dianne Bienes Special Collection http://www.broward.org/library/bienes_about.htm rtisans who express their and Rare Book Library was also es- creative ideas in book The Book Arts Web: tablished with a generous donation. A form use a variety of me- http://www.philobiblon.com Michael and Dianne Bienes’ collec- diums, including sculpture, fiber, School of the Art Institute of Chicago Joan Fascher tion and support were the impetus printing, painting, papermaking, Collection: behind the creation of the Museum, paper decorating, and calligraphy. http://www.saic.edu/art_design/special_collections/ an 8,300 square-foot facility that fea- The book as art object can range joan_flasch/ tures a conference room, a program from a fine letterpress limited edition room, several display areas, and a University of Alabama Book Arts Program: on handmade paper to an intricately reading room where one can access http://www.bookarts.ua.edu folded pop-up creation, from a tiny the two thousand item collection. miniature book to a large sculptural University of Central Florida Malkoff Collection: Programs and exhibits are sched- form, or from an “altered book” to an http://library.ucf.edu/Special uled regularly. In partnership with entirely original new piece. Collections/Collections/Books.asp the Florida Center for the Book, the Over the past twenty years, art- University of Iowa Book Arts Program: Museum sponsors the annual Florida ists’ books and other examples of the http://www.uiowa.edu/~ctrbook Artists’ Book Prize. Entries for the book arts have increased in popular- twelfth annual prize of $2,000 are ity with both their creators and col- University of Wisconsin Artists’ Book Collection: due January 12, 2009; an exhibition lectors. The book arts are considered http://digicoll.library.wisc.edu/ArtistsBks/ of selected entries and an award cer- to include crafts that comprise the emony are set for March 19 in the making of a book, such as printing, Books: Bienes Museum of the Modern Book papermaking, and binding. 500 Handmade Books: Inspiring Interpretations of a Timeless in Fort Lauderdale. To view previ- Form (Lark Press, 2008) ous exhibitions, go to the Web link U.S. Book Arts Programs at left. The Book as Art: Artists’ Books from the National Many universities and smaller in- Museum of Women in the Arts by Krystyna Wasseman UCF Book Arts Competition stitutions offer programs in some (Princeton Architectural Press, 2006) segments of the book arts, usually Another book arts competition is in their arts curriculum. A few, like A Century of Artists’ Books by Johanna Drucker. (Granary held at the University of Central the University of Alabama and the Books, 2004) Florida (UCF), for its students University of Iowa, have comprehen- only. Winners will be announced sive book arts programs that include Podcasts: in January 2009 with a $250 prize all aspects of book making. Museums, “Book Artists and Poets” (Interviews by Steve Miller) and inclusion in the UCF Special galleries, and library rare book de- on iTunes. Collection in the Book Arts. This partments have mounted exhibits collection at the Susan King Library and established permanent collec- includes the Sol and Sadie Malkoff tions, of these art objects. Some of the col- on artists’ books and the broader topics of the Book Arts Collection, a gift from graphic lections have been photographed, digitized, book arts. The Jaffe Collection is now “one artist Sol Malkoff, focusing primarily on ty- and made available online, for example the of the largest and most varied collections of pography, graphic design, and book design. Joan Flasch Collection at the School of the its kind in the country,” according to the UCF has its own fine arts press. Established Chicago Art Institute and the Artists’ Book FAU Web site. Inspired by the collection, in 1990, Flying Horse Editions is a non-profit Collection at the University of Wisconsin’s the Jaffe Center for Book Arts has a gal- press that publishes museum-quality limited Kohler Art Library in Madison. lery for exhibiting the Jaffe Collection, plus edition art books and prints. a Book Arts Studio that presents workshops For resources on artists’ books, the Book Jaffe Center for the Book Arts and classes like bookbinding, book structures, Arts Web at the University of Virginia Rare Through the generosity of benefactors, several and paper decoration. A letterpress studio Book School in Charlottesville provides links Florida institutions not only offer book arts houses various nineteenth and twentieth to major collections, including many in digital programs and collections, but also exhib- century printing presses as well as comput- form, plus links to educational opportunities, its and even competitions for book artists. ers for digital printing. Their Paper Mill will both classes and online tutorials, and to its Florida Atlantic University (FAU) received a eventually offer classes in papermaking. e-journal “The Bonefolder.” major donation from Arthur and Mata Jaffe in 1998 that became the nucleus of the current Bienes Museum of the Modern Book Nancy Pike is a past president of the Florida collection of over six thousand titles, focusing Broward County Library’s Bienes Museum of Library Association. Florida Libraries Fall 2008 Janus in the Sunshine

By Roy Ziegler Ross Atkinson presents the Six Challenges 2005 at the Janus Conference on Research pportunities that create efficiencies for cost-savings, increased Library Collections at Cornell University levels of customer service, and improved responsiveness for the O availability of critical information are all beneficial outcomes At the 2006 American Library of resource sharing, especially when it comes to providing the 2006 Association Annual Conference in New variety of materials that comprise our library collections. The eleven aca- Orleans, six working groups were formed demic institutions that make up the Council of State University Libraries to develop action items for each challenge. (CSUL) represent millions of dollars spent per year in the acquisition and subscription of library materials. When considering the fact that collectively At the 2007 ALA Midwinter Conference Florida’s public universities are one large public asset for the state, the idea 2007 in Seattle, the working groups had made of resource sharing is something that libraries should maximize at every no progress. turn as an extension of their stewardship role for the public good. Even though the university library community and the Florida Center for Library Automation (FCLA) have been successful at cooperating on a common Library Management System and agreeing on what online databases to share, there is still considerably more cooperation that can take place. This article addresses one exploration that is currently underway to expand the areas in which the state’s academic libraries can collaborate beyond their individual campuses.

Background In October of 2005, the Janus Conference on Research Library Collections took place at Cornell University. Attendees were primarily chief collection development officers from upper-tier research libraries in North America, and the University of Florida was one of the invited institutions. The conference chose Janus, the Roman god of gates and doorways to symbolize the passage toward a new way of thinking about collaboration and resource sharing for research collections. Speakers such as Hendrik Edelman, Emeritus Faculty from Rutgers University, took a look back to describe how far we have come since The Council of State University Libraries’ collection development as a professional librarian activity February 2007 (CSUL) Collection Planning Committee was conceptualized twenty-five years ago. However, the (CPC) formed a working group to explore major emphasis of the conference was to look to the future the topic: Do the Janus Challenges mean to find a better way to build library collections collabora- anything for Florida? tively. The structure for that discussion was presented by Ross Atkinson, who described the “Six Key Challenges for The working group met in Gainesville to the Future of Collection Development:” May 2007 recast the Challenges to what was doable • rECON (Converting the Scholarly Record) in order to bring separate collections to- • PROCON ( Prospective Conversion/Born Digital) gether into a more unified, more usable, and more sustainable informational asset • creating Core Collections for the state of Florida. • Licensing Principles and Publisher Relations • archiving Print, Digital, and Born-Digital Fall 2007 The CPC accepted the Florida Janus • alternative Channels for Scholarly Communication Challenges Report, which was forwarded to the library directors. Six Janus The conference held breakout sessions for each challenge Challenges task forces were formed to and identified obtainable goals for each. Once the confer- prepare guidelines and implementation ence was over, participants expressed interest in continuing the discussion. strategies for each targeted area. A steering committee was selected to facilitate an action plan, and members agreed to meet regularly. Final reports from the task forces will be End 2008 submitted. 10 Fall 2008 Florida Libraries By sharing best practices, resources, licensing strategies, technology, expertise, and infra-

National Response Stalls structure, libraries can tive, with eleven academic libraries sharing At the 2006 American Library Association not only a common goal, but a common grip (ALA) Annual Conference in New Orleans, drive down cost, improve on the funding realities in Florida. The hope the Janus Challenges were a major discussion operations, increase was that a well articulated plan might be topic at the meeting of the Chief Collection endorsed by the CSUL directors. Development Officers of Large Research sustainability, and work for During fall 2007, the CPC accepted the Libraries (CCDO). A four-hour breakout Florida Janus Challenges Report, which session was held to polish the work that was the common goals of the was forwarded to the library directors. The started at Cornell. Out of these discussions, directors accepted the Working Group’s rec- six working groups were formed to develop state’s public academic ommendation to form Six Janus Challenges action items for each challenge. Seven months task forces that would prepare guidelines and later at the 2007 ALA Midwinter Conference libraries. implementation strategies for each targeted in Seattle, the working groups had made no area. Each task force is currently gathering progress. Based on the lack of progress, it information, holding conference calls, and seemed as though Janus was a good idea, preparing draft reports. Final reports will be but that it would require too much work to On May 11, 2007, the CPC Janus submitted by the end of 2008. pull together a strategic initiative that would Challenges Working Group met in Gainesville benefit academic libraries across the conti- and quickly realized that the Janus Challenges Janus Challenges in the Sunshine had a lot of meaning for Florida academic nent, if not the world. RECON (Converting the Scholarly libraries. The goal was to use the structure of Record) Florida Steps Up the Janus Challenges to propose a workable collection development and resource sharing The goal is to convert objects that are cur- In February 2007, the Council of State strategic plan for public research institutions rently only available in print to digital form. - University Libraries’ (CSUL) Collection in Florida. In some circles, the original Janus The impact is that retrospectively migrat ing the format from print to electronic file Planning Committee (CPC) met in Ft. Myers Challenges were seen as too provocative. With preserves the original items and makes the for a face-to-face meeting to discuss a variety this in mind, the Working Group’s intent was resource more accessible to a wider audi- of issues, from WorldCat Collection Analysis to recast the Challenges to what was doable ence. In an era of distance learning and to setting goals for the year. It was reported by in order to bring separate collections together expensive travel, it makes sense to upgrade several CPC representatives who attended the into a more unified, more usable, and more the container to the computer desktop. The Midwinter meeting, that the Janus Challenges sustainable informational asset for the state expense to do this requires a significant fi- had lost momentum and were clearly doomed of Florida. nancial commitment. However, by creating at a national level. This was a disappointment There was an understanding that this a centralized facility, greater efficiencies will for the CPC because the Janus Challenges report was going to be a starting point, but if lower costs over time, result in a tremendous represented the basic structure for collab- realized, the plan had the potential to reshape collection, and provide a good return on the orative collection development for Florida’s scholarly collections within the state in a investment. academic libraries. CPC representatives saw a revolutionary way. However, the consequence strategic plan that showed such promise that of not attempting any plan at all was an even PROCON ( Prospective Conversion/ it could be easily adopted and the benefits bigger fear. The consensus was that libraries Born Digital) quickly realized. cannot be successful today for their students The goal is to ensure that objects published in It is hard to know why the Janus and faculty without relying on each other and the future are available in digital form. The Challenges failed to take hold on a national certainly will not be successful tomorrow if impact is that this facilitates greater resource level. Perhaps there was too much work to be they do not rely on each other even more sharing and establishes a permanent resource done effectively by individuals who had full- significantly. There are numerous examples as long as digital preservation is in place. By time commitments at their home institutions. of other statewide library consortia that have not having to maintain as much brick and Maybe there was insufficient leadership to adopted sustainable models. Working Group mortar space for collections with reduced keep the issue on the table long enough to members are aware of what is occurring in processing costs, this is also a very cost-effec- see an idea through to an implementation. these other states and recognize that there tive way to access information. Institutional There is always a political context and this is more that can be done in Florida. could have been too complex to gain any As for implementing Janus Challenges, the as well as statewide digital collections can be traction. Setting aside such speculation, the downsizing to a statewide resource-sharing built and sustained. Florida libraries will not CPC quickly decided to form a working group initiative was more obtainable than what was contain only electronic materials, but a good to explore the topic: Do the Janus Challenges imagined for a national project and much portion will be electronic because it benefits mean anything for Florida? A group volun- more manageable from the group’s perspec- the remote user and provides 24/7 access. teered and agreed to prepare a report. continues on page 12 Florida Libraries Fall 2008 11 Janus continues from page 11 Next Steps Opportunitites that create On March 26 and 27, 2009, Florida State University Libraries and PLAN will host an Creating Core Collections efficiencies for cost- academic library conference in Tallahassee The goal is to define what materials compose savings, increased levels that will focus on collaborative collection a core monographic collection and estab- development and resource sharing. This event lish a mechanism for providing access to of customer service, and is an opportunity to invite librarians from the greatest amount of currently available around the state and region to come together scholarly content at the lowest possible cost. improved responsiveness in the spirit of the Janus Challenges to see The impact is that a greater distribution of in practical terms those concepts that have unique content throughout the state can be for the availability of become operational at the institutional level, achieved as core collections and shared col- which could easily scale to greater participa- lection development are established for print critical information are all tion by a variety of library types. A call for and e-books. Core collections save money by proposals will be distributed by the end of reducing duplication, which enhances insti- beneficial outcomes of September. tutional funding to acquire unique materials. resource sharing. By establishing a preferred statewide vendor Conclusion for approval plans and firm-orders, greater On March 8, 2006, Ross Atkinson passed discounts equate to the ability to buy more away, but his influence persists through his content. By being able to view what other free up stack space without impeding access scholarly work on collection development. institutions are ordering, reducing the number to the content. A proposal for such a facility There is a timeless quality to his thinking. of duplicate copies within the state is pos- is current on the state’s Public Expenditure “It was Ross’ goal that [the challenges] would sible as well. Capital Outlay (PECO) list and will hopefully also result in significant action,” said Cornell be operational in 3-5 years. University Library Director Sarah Thomas. Licensing Principles and Publisher “Ross was insistent to me that it was impor- Relations Alternative Channels for Scholarly tant to move from local solutions to collective The goal is to negotiate with publishers for Communication action. We plan to continue in that spirit.”1 the best possible shared access to materials The goal is to create a network, not just within On a national front, it has been said that and to develop Best Practices and Guidelines the state, but nationally and even internation- the Janus Challenges are no longer relevant. for licensing of content. The impact is that ally, of publishing structures that scholars The public academic libraries in the state of a centralized state-wide information asset is can use as a supplement or alternative to Florida certainly hope to disprove this senti- created and is openly accessible for libraries standard scholarly publishing. The impact is ment. Many believe that Ross’ thinking is a around the state as a resource. Licensing that competition creates a viable alternative valuable gift that just might find a home in content across multi-type libraries is also a to for-profit publishing and puts the author the Sunshine State. possibility. Libraries need to assert what they in control of his/her intellectual output. By need in their licenses, not what they feel that populating scholarly information in the public Roy Ziegler is Associate Director for Collection they have to accept. domain everyone benefits. Development at Florida State University and Vice-chair/Chair Elect of the CSUL’s Archiving Print Summary of the Challenges Collection Planning Committee. The goal is to create a centralized statewide By sharing best practices, resources, licensing storage facility where the state university li- strategies, technology, expertise, and infra- braries can transfer and store low-use mate- structure, libraries can find many efficiencies Notes rials. The impact is that duplicate copies of that drive down cost, improve operations, are 1. the same low-use item within the system can sustainable, and work for the common goals Chronicle of Higher Education, March 14, 2008 be reduced. Shared institutional collections of the state’s public academic libraries.

READ ON! Edelman, Hendrik. Intelligent Design and the Evolution of American Research Library Collections. Print version of Janus Conference presentation available at Cornell University’s eCommons: http://hdl.handle.net/1813/2598 Hendrik Edelment’s archived videotaped presentation is available at Cornell University’s eCommons: http://hdl.handle.net/1813/5422 Ross Atkinson’s archived keynote address video from the Janus Conference. Cornell University’s eCommons: http://hdl.handle. net/1813/5426 Atkinson, Ross, “Six Key Challenges for the Future of Collection Development,” Library Resources & Technical Services v. 50: no. 4 (Oct. 2006), 244-51. Note: Ross was posthumously awarded the Blackwell’s Scholarship Award for 2007 for this article. The award honors the author of the year’s outstanding monograph or article in the field of acquisitions, collection development, and related areas of resources development in libraries. Link to Janus Conference Web site at Cornell: http://www.library.cornell.edu/janusconference/ Link to the Janus Conference presentations at Cornell’s eCommons: http://ecommons.library.cornell.edu/handle/1813/3767 Link to Janus TF Web site on Council of State University Libraries site: http://csul.net/cmc/janus/janus.shtml

12 Fall 2008 Florida Libraries Florida Humanities Council Scholars on the Road to Florida Libraries

By Kathy Arsenault library programming with “Ideas on Wheels” Scholars Web site, and it regularly sends at bargain rates. Although recent cuts in state postcards of announcements for upcoming n tough economic times, every funding and escalating travel costs now limit events to its mailing list of FHC members. library is looking for a bargain. Scholar applications to one event per year As Leesburg Public Library reference librar- I At the Florida Humanities per library, Scholars may also participate in ian Cathy Mahoney notes, the Humanities Council (FHC), the price is grant-funded library activities, either through Council “makes it easy.” Library program co- right. Over the years, thousands of li- the various grant programs of the Humanities ordinators find FHC’s e-mail lists, library sig- brary patrons have been treated to lively Council or through other appropriate grant nage, handouts, and contacts with local media Road Scholar lectures on Florida history, opportunities. Grants often provide more invaluable in building audiences. A feature politics, arts, and literature or have heard flexibility in programming. For instance, a article in the local press, as well as newspaper “Chautauqua” presentations by perform- library may plan an extended series of speak- calendar listings, will often guarantee a good ers who bring to life Floridians such as ers relating to a theme of particular local crowd. Most libraries find that refreshments Zora Neale Hurston, Marjorie Kinnan help to bring out com- Rawlings, railroad baron Henry Plant, or “Native-born Floridians munity members. civil rights martyr Harry T. Moore. There’s an art to- Public libraries request Road Scholars and snowbirds alike enjoy finding the best time most frequently, according to FHC Executive to schedule Scholars’ Director Janine Farver. Farver elaborates, these FHC-funded programs based on pre- “We see public libraries as the ideal partners vious local experiences. for our Road Scholars programs. They share opportunities to learn more Some communities at- our commitment to providing educational tract their best crowds and cultural programming to the general about the state’s unique on Friday afternoons or public and they also history and culture.” on weekends, while in share our passion for other areas attendance books and reading. at these times is sparse. We have overlapping Subjects of particular constituencies.” interest to younger audiences are sometimes successfully scheduled to coincide with busi- Appealing ness lunch hours. Chautauqua performer Bob Programs Devin Jones stresses that special efforts should Native-born Floridians be made to attract a diverse group that will and snowbirds alike enjoy these FHC-funded interest. Susan enrich audience discussions with multiple opportunities to learn more about the state’s Lockwood, view points. unique history and culture. Librarians who the Council’s Perhaps the most valuable advice to librar- have scheduled these programs report that Grants Director, ies comes from Leesburg’s Cathy Mahoney: they are engaging and highly popular. Anne is available “Give [the Florida Humanities Council] all Haywood, director of Plant City’s Bruton to assist new the support you can.” An organizational Memorial Library observes, “Florida is so grant writers membership provides your library with a interesting compared to other states.” Donna in developing discounted rate for a Road Scholar event, Paz Kaufman, immediate past president of an appropriate discounts on a variety of books and media Friends of the Fernandina Beach Library, FHC application. The only restrictions for on Florida topics, and a yearly subscription finds that Road Scholars are “stars of our the FHC funding are that events should be to Forum, an award-winning publication on year” of library programming, bringing intel- free and open to the public, and, for Road Florida culture. Even more significantly—and lectual stimulation and “thinking about the Scholars’ events, that they should be directed costing nothing!—librarians across Florida world in new ways” to the island community. toward adult audiences. can thank their legislators for funding the Fernandina Beach events attract a wide audi- Florida Humanities Council grants and speak- ence, making library stakeholders of many Attracting Audiences ers programs so that library patrons can con- infrequent library users. The Road Scholars and library program or- tinue to benefit from Road Scholars’ visits. ganizers interviewed for this article provide For more information on the Humanities Extending Programs Through Grants some tips for libraries to maximize their ex- Council, see www.flahum.org. Selected for their expertise, performance skills, periences. Publicity is vital. The Humanities Kathy Arsenault is Dean, Nelson Poynter and relevance to the mission of the Florida Council provides press releases, authors’ bi- Memorial Library University of South Florida Humanities Council, Road Scholars enrich ographies, and sample flyers on the Road St. Petersburg.

Florida Libraries Fall 2008 13 Community Partnerships Help Finance Library Growth

By Gerry Brent and Linda Porter Planning ahead for the building sion of the library in 1969, and the Felburn construction Foundation funded an addition in 1992. This ommunity meetings typically start ongoing support of the library was the founda- Suggestions: with an invocation and Pledge of tion for future contributions and community C Allegiance. In these times, what • Plan ahead to take advantage of local relationships. follows is usually a discussion re- revenue enhancement efforts As the current building had outlived garding budget reductions, pro- its usefulness and the burgeoning popula- gram cut backs or eliminations, The Marion County tion of southern Marion County needed a and staff lay-offs This is a tough Public Library System larger facility, the search began for a new time in Florida, forcing libraries fell far short of the library site. The Friends of the Belleview to re-evaluate practices. “That’s Standards for Florida Public Library and a member of the Belleview the way we’ve always done it” was Public Libraries’ rec- City Commission worked closely with Marion never good enough, and now it’s ommended number of County officials and Library Administration out of the question. square feet of library to find a suitable site. With a limited budget There were no state-funded space based upon for land and a city bursting at the seams, the library construction grants this the county’s popula- Search Committee looked for over a year, only year, but that did not mean library tion. When Library to have one promising deal fall through. A construction stopped. The Administration developed the long-range local family with Marion County Public plan for 2001-2006, including a Capital deep roots in Library System opened two Improvement Plan, the Belleview and the community new branch buildings in Dunnellon library branches were identified learned of the May 2008, in the cities of as locations in need of more space. When search and agreed Belleview and Dunnellon. Marion County voters approved a Local to donate five Last year, the Library re- Option Sales Tax of one cent for two years, acres just outside ceived a construction grant these two libraries were included in the the city limits. from the State of Florida One Cent Sales Tax Fund. The construc- The Belleview for the Belleview Branch. tion goal, first planned in 2001, was achieved library was on Neither the Belleview nor in 2008. its way. the Dunnellon Branch had more than a basic The Dunnellon Public Library Search budget for construction, nor did their budgets Committee had a similar challenge. Imagine include a tremendous increase in personnel Obtaining land for the building the excitement when the perfect location costs. The Marion County Board of County project was found within walking or biking distance Commissioners had made the commitment of many Dunnellon residents. However, the to the new buildings and was supportive of Suggestions: State of Florida construction grant approval staffing so that the new libraries could be • Look to the community and local list stopped just short of this project and open at least the same number of hours as elected officials for assistance in another means of paying for the land was the buildings they replaced. Because of that identifying and obtaining land needed. The Library sought a Community commitment, hours were slightly expanded Development Block Grant (CDBG) as a • Enlist the aid of community supporters means of acquiring the land and funding a and staffing increased via the regular oper- to network with potential donors ating budget. Because the previous facilities portion of construction since a good number were so overcrowded, the collections were not • Consider local developers as a pos- of library patrons come from a section of significantly expanded beyond the typical sible source of land Dunnellon that fell within the HUD-des- ignated poverty area. number of new items normally added. • Look at alternative funding options These two projects demonstrate how to The City of Dunnellon has small town effectively finance library growth by utilizing • Let the media help publicize the charm and has long embraced its public li- community involvement and partnerships. search brary as a center of community life. It was created in the late 1950s by the Dunnellon The Belleview Public Library has a long his- Women’s Club. The former building was con- tory of community support and financial as- structed by volunteers on donated property sistance. In 1887, property was donated for in 1961; a 1,500 square-foot addition was a library building. Construction took place made possible in 1992 thanks to a generous in 1908 with funds raised by the Library donation from the Felburn Foundation. It Association. Donations financed an expan- was community need and the Friends’ per-

14 Fall 2008 Florida Libraries “No one can deny that times are hard for libraries, though the strategies of community involvement and partnership described in this article show that abundance is achievable.”

sistence that led to the building of the new the Ocala Public Library contributed over for the new facility and renews support for Dunnellon Public Library. An editorial in $350,000 in enhancements to the library. public libraries. the local newspaper after the groundbreak- The Friends of the Belleview Public The grand openings for both the Belleview ing stated: “It’s a lesson in politics 101. If Library gave the new library a complete, and Dunnellon library buildings were tremen- you want a political entity to do something, and much appreciated, kitchen for the staff dously successful, with over one thousand make it easier for that entity to do it lounge. The Friends people in attendance at each. The Friends than not do it, and it’s highly likely, also purchased the of the Library co-chaired a Grand Opening if you are as tenacious as the Friends, custom-made window Committee with library staff. The Friends it will eventually be done.”1 blinds installed assisted in finding sponsors and arranging Local property developers worked throughout the build- entertainment. The construction contractor closely with the Library during the ing. Thanks to the underwrote the cost of purchased refresh- land search for Dunnellon and were Friends, the Belleview ments, although local restaurants and bakeries also involved with the Belleview prop- Public Library has a donated much of the food. Marion County has erty donation. The Marion County fully equipped meet- a contract with a Coca-Cola bottling plant to Public Library’s Freedom branch was ing room, including a provide free bottled water and beverages as built on land donated by a local de- lectern with a sound part of an allotment received by the County. veloper in 1999. system, a wireless PA system, a the- The Library did It’s possible that library supporters in the atre projection screen, a DVD/VCR not incur any community may not be aware of the search player, and a projector. There were expenses for the for a new library location. Publicizing the also a myriad of smaller purchases too grand opening search and including key members from lengthy to list. The flagpole from the of these facilities the community on the Search Committee former library had to be moved and other than print- highlights the need and encourages poten- rededicated and this expense was un- ing and mail- tial donors to consider the library for their derwritten by the family who donated ing invitations. philanthropic contributions. the original flag and pole. Sponsor names The Friends of the Dunnellon were prominently Public Library provided many similar displayed on the Building enhancements items for the library, including kitchen and refreshment tables and listed on the program. meeting room enhancements. A flagpole was This recognition is important not only for Suggestions: needed for the new library, so the Friends, courtesy’s sake, but also to attract donors • Include the community in the plan- using some creative thinking, approached the next time an event is planned. ning, design, and decorating of their Progress Energy. The company underwrote The Belleview High School jazz band and library the expense of purchasing and installing the Belleview Middle School band both enter- • Consider approaching a variety of new flagpole and flag. A dedication plaque tained at the grand opening of the Belleview donors at the base of the flagpole honors the com- Public Library. Involving local schools in the pany. celebration encouraged students and their Even the most While the Belleview and Dunnellon li- families and friends to join in the fun, as well careful planning brary buildings are the same size and have the as helping build in an audience for the grand and land acqui- same basic floor plan, there are some design opening celebration. A number of other op- sition process differences to fit the individual communities. portunities for community involvement were may allow only Dunnellon has a front “porch” with large, included at both library grand openings. enough budget white rocking chairs inviting library users No one can deny that times are hard for for a basic and to sit and enjoy colorful and vibrant flower libraries, though the strategies of commu- functional boxes. The community embraced the idea nity involvement and partnership described building. The and several individuals and groups donated in this article show that abundance can be next step is to ten chairs and fourteen flower boxes. Brass achieved and that libraries can continue to make a house a name plates identify the donors. re-invent themselves to meet the needs of home. Certainly their communities. the most important partner for the Marion County Public Library was the Friends of the Grand Opening Celebration Gerry Brent is the former Library Community Liaison and Linda Porter is the Collection Library. Eight of the nine locations of the Suggestion: Marion County Public Library System have Development Librarian for the Marion County their own Friends groups. The ninth is in • Help the community be a part of the Public Library System, Ocala, Florida. an MSTU (Municipal Service Taxing Unit) celebration and has a board. All of the groups support Notes Look at the grand opening planning as an their libraries in many different ways. When 1 opportunity to invite potential donors to help Editorial Our View, “Friends Deserves the Headquarters Library was furnished and with desired enhancements. Showcasing the Community’s Thanks,” Riverland News, equipped over four years ago, the Friends of March 13, 2007. new library builds enthusiasm and excitement Florida Libraries Fall 2008 15 Cornucopia of Services for Seniors: WCFAAA and Public Libraries Form Partnership to Benefit Seniors

By Catherine Cottle For example, if a senior resident calls the of our elder citizens; to plan, fund and ad- WCFAAA looking for a recent article that minister a coordinated system of services hances are an older patron visiting he heard about on diabetes, the Information for seniors; to facilitate and enhance service your library will need help using and Referral Specialist transfers the caller to delivery; and to advocate for the needs and C e-government forms this year. Or the library in his area for help in finding the concerns of older Americans.” an elderly person who can’t get to article. And with the electronic requests that the library may call, wanting to know about come into AgingFlorida.com, links are pro- Assisting Libraries with e-Government programs and resources in the community. vided to specific libraries in the community, What does this mean for librarians? With the Perhaps you know of caregivers who need help along with phone numbers. This connects shift to e-government, the burden of knowing with elder services. You are probably trying the senior to the library in his community about government programs is being placed your best to help answer these needs. At and to the article he is looking for, with the on librarians. Through this partnership, li- the same time, you are faced with cutbacks, help of a reference librarian. brarians can refer patrons to the one-stop dwindling budgets and resources, and a gen- “Our goal is to reach out to the senior agency that can provide answers on almost eral feeling of being overwhelmed, especially person who might be isolated and needs infor- all senior needs. It means that there is an with e-government questions. mation,” said Katherine Goosney, WCFAAA’s abundance of information available to help A partnership has been created this year point person for developing the partnership. seniors in our communities by calling one in five Florida counties that will direct senior “We want to be able to walk them through the place - the Area Agency on Aging. Librarians patrons to the right place for help with con- information process and get them answers. don’t need to know about all of the com- fusing e-government issues like Medicaid and We attempt to take the confusion out of this munity resources available for seniors; they Medicare insurance forms. The partnership for everyone.” just need to know how to get seniors to the can channel those questions so that seniors right place for answers. In times of scarcity, get not only information, but walk-through Area Agencies on Aging a partnership like this makes sense. assistance as needed. All Florida counties have an Area Agency on Aging. They fall under the auspices of Support Services West Central Florida Area the Florida Department of Elder Affairs, and WCFAAA’s Information and Referral Agency on Aging their mission is mandated by the federal Older Specialist Patricia Saul gives an example of Public libraries in Hardee, Highlands, Americans Act. They exist to “promote the the services the agency provides. “Recently, Hillsborough, Manatee, and Polk Counties independence, dignity, health and well-being have joined together with the West Central Florida Area Agency on Aging, Inc. (WCFAAA) to help seniors get a variety of types of information either by phone or on the Web. The WCFAAA is an agency that is designed to be a one-stop shop for seniors in the five-county area. The agency has services not only for seniors, but for caregivers and family members as well. If a library patron walks in or calls any of these public libraries with a question about senior services, the reference librarian is able to direct the patron to the WCFAAA by phone or electronically. By going to AgingFlorida.com, librarians can direct anyone to WCFAAA’s databases that connect to programs for the elderly. By calling 1-800-963-5337, seniors in these five counties can connect to Information and Referral Specialists who have answers to questions, such as “Where do you get help with Medicare?” Through this partnership, WCFAAA, in turn, can refer seniors to a library when there is a reference question or an information request that a librarian can answer. 16 Fall 2008 Florida Libraries a woman called in about her mother who is folks.” He and his staff are also working on mation when they call WCFAAA? Are librar- grieving the loss of her husband. She has lost enabling the WCFAAA to connect to the ians referring calls to WCFAAA? Is it helping weight and is becoming isolated. We provided Gale Health and Wellness databases via the the elderly person to get the information they her daughter with information about grief Florida Electronic Library. need? What works? What is there about the support groups, senior centers, and recreation TBLC’ s Diana Sachs-Silveria is providing partnership that needs to be tweaked? The programs in the community. This way, the training to the WCFAAA Information and partnership has blossomed and is growing, adult daughter has a starting point and can Referral Specialists about when to forward and the citizens in the five-county area are be involved in sharing the information with a call to a library and what libraries can pro- all richer because of the commitment of the her mother.” vide to seniors. Librarians Victoria Rickets librarians and the staff at the West Central Information and Referral Team Leader (Hillsborough) and Linda O’Conner-Levy Florida Area Agency on Aging, Inc. Sophia Gordon gives another example, “A (Manatee) were quick to participate, pro- As each of Florida’s sixty-seven coun- woman had obtained a power of attorney viding information about senior programs at ties falls under an Agency on Aging, the while living in another state and since moving their libraries and the best phone numbers for Department of Elder Affairs is in the process to Florida, wanted to make sure that it was seniors and WCFAAA staff to call for refer- of designating all of the Area Agencies on still valid. If it was not, she needed help to ence help. Tina Peak (Polk) worked overtime Aging as Aging Resource Centers through- update the information. She was referred to collecting the best reference numbers and out Florida. This means that the one-stop the legal provider who could assist her with Web sites for the many libraries in the Polk for seniors will be available throughout the this process.” County Library Cooperative. Not only did the state. By sharing library information with regional agencies Florida’s Senior on aging in Population “Through this partnership, librarians can refer patrons to the one- your area, With the large libraries can senior population stop agency that can provide answers on almost all senior needs.” participate in in Florida, it makes getting seniors sense for librar information about e-govern- librarians give WCFAAA phone numbers and ment and programs in the community. links, they all offered to put WCFAAA’s link on their Web sites. Mary Myers (Highlands) Catherine Cottle is a graduate student in and Patti Jean Lang (Hardee) have also been Library and Information Science at the invaluable participants in the formation of the University of South Florida and is a member partnership. In turn, WCFAAA’s Katherine of the Hillsborough County Library Board. She Goosney provided handouts with phone num- formulated the WCFAAA/Libraries Partner- bers that the librarians can keep and refer to ship as an extension of her graduate work. at the reference desk. Notes Standards for Library Services to 1 u.S.Census Bureau. Available from Seniors http://factfinder.census.gov/servlet/ This type of partnering is reinforced by ACSSAFFFacts?_event=Search&_state=040 the Library Service to Aging Population 00US12 &_lang=en&_sse=on Committee, part of the American Library 2 [Chart showing Florida number one in Association (ALA) Reference and User U.S. population for 65 age and over]. Services Association (RUSA). Chairman Available from http://www.pepperinstitute.org/Population/ Tony Sarmiento provided copies of the 2007FloridaAgingPopulationReport.pdf ians to utilize the resources of the WCFAAA. Guidelines for Library and Information As recently as 2006, residents sixty-five years Services to Older Adults, which suggest many 3 Griffith Griffiths, J.M., Harrington, J., King, D.W., Lynch, T., Tomer, C., (2004). Taxpayer and older made up 16.8 percent of Florida’s ideas for senior patron service, including form- Return on Investment in Florida Public 1 population, ranking it highest in the nation.2 ing partnerships with the Area Agencies on Libraries: Summary Report, [prepared for] State Seniors make up 19 percent of public library Aging. The guidelines also call for ensuring Libraries and Archives of Florida. Available from patrons in Florida.3 By 2030, baby boomers that libraries are relevant to older users.5 http://dlis.dos.state.fl.us/bld/roi/FinalReport.cfm will make up one of every four Florida resi- Additional support for the partnership 4 Senior Citizen Population Will Grow Faster dents.4 The partnership is a win-win for li- comes from the Florida Library Association Than All Others in All States by 2030 (2005, braries, WCFAAA and, of course, the people Standards for Florida Public Libraries.6 April 21). Available from http://seniorjournal.com/NEWS/SeniorStats/5- who need it the most —older citizens. Standards for senior patrons set by the Florida 04-21SenPopGrowth2030.htm Library Association and Florida’s library di- TBLC Key in Forming Partnership rectors call for forming partnerships within 5 “Guidelines for Library and Information Services to Older Adults.” RUSA RSS Library Service to Charlie Parker, Executive Director of the the community. Other standards for elders Aging Population Committee, American Tampa Bay Library Consortium (TBLC) was call for including seniors in the planning Library Association processes and for librarians to be aware of instrumental in establishing the partnership. 6 Florida Library Association Standards for Public He hosted meetings with library representa- senior needs. Libraries (Rev. 2006). Available from tives and WCFAAA. Mr. Parker notes that http://www.flalib.org/PDFdocuments/ “this partnership has the potential to make Evaluating and Expanding Services FPLStandards2006_rev.pdf librarians’ lives a lot easier and, at the same The next step for the partnership is to collect time, help the aging agencies reach more data. Are seniors able to access library infor-

Florida Libraries Fall 2008 17 Thinking and Acting with Abundance

By Cynthia Kisby the most dedicated supervisor to keep up. This may entail more effort than many are iven the economic issues facing Employment willing to devote. After all, in this economy just keeping the job should be reward enough. Florida libraries, some will wonder Life long Although true, this sentiment hardly inspires G about the benefit of working on e! learnng strategic plans or contemplating Prais greatness. The spectrum of motivators or goals can alternative services. Perhaps it would be more Money realistic to cut back and wait for funding to run from subsistence to the sublime as de- return. Although the current sub-prime mort- Acclaim picted in Maslow’s hierarchy. A person can be motivated to keep his or her job just to avoid gage crisis does not carry the same emotional Good job! trauma as the September 11 terrorist attack, Dream living in the back seat of the car. However, or hurricanes Charlie or Katrina, it does pres- the more inspiring motivator in each of us ent similar challenges. How we interpret is to use our own unique talents to achieve Prize something highly valued or some greater events such as budget cuts and natural disas- 6 ters determines what we do. If we examine good. One common goal in all libraries is whether automatic reactions based on past A is better than B. Once we learn A, and to support life-long learning. Library work- conclusions are appropriate in new situations, make a decision about A, it takes time and ers are so fortunate to have an inspirational we might change old behaviors to achieve effort to go back and revisit that conclusion. purpose to lift us out of the daily mire and better outcomes. If a leader learns to do this Reevaluating a position may mean admitting budget woes. Keeping the focus on the future on a personal level, then s/he might be able to a long-running mistake. No one wants vision as it relates to our loftier goals is what to communicate in a way to help colleagues to be wrong, so it is much more comfort- Buckingham sees as the work of leaders. flourish in an ever-changing environment. able not to question our beliefs. However, So according to Buckingham, (in good Based on research in happiness, motivation, the psychology of rational thinking teaches times and bad) managers look for and capital- and rational thinking, this article describes that if we dislike an outcome and we cannot ize on each employee’s unique strengths while how to adapt thoughts and actions to achieve control the events that cause it, then the best leaders clarify who we serve, institutional more of what we want. alternative is to change our interpretation of core strengths, and actions to achieve our those events.3 Put another way, a common purpose. This work of achieving more abun- Motivation definition of insanity is to continue doing the dant outcomes hinges on asking questions and sharing information,that is, communicating. Before any action occurs, a person must be same things over and over while expecting a different outcome. Fortunately, better communication is not de- motivated to want to do something. The study pendent on the Florida economy. of motivation, or explaining human behavior, Achieving better outcomes is at the heart of leadership. Some believe this happens Communication is thinking out loud; that has been a source of speculation for ages. is, on a good day thinking is involved. Many Theories run the gamut from the through “change management,” perhaps because most supervisors and managers have times we do not stop and consciously evalu- Epicurean pleasure principle to Plato’s pro- ate decisions and conclusions that we have posal of wisdom, duty, and public service as at least one employee that they think should change. Service would improve if only the reached in the past. What we have learned is motivating values. Current researchers discuss a result of identifying a need, assimilating new meaningfulness as the ultimate motivator.1 desk staff could arrive on time; or if only the pre-order checking were done more carefully. information, practicing, and possibly evaluat- A simplified synthesis of motivation theories ing the change. Learning is a change process. would be that people want to be happy and Changing other people is simply not possible. People may change themselves in some cases, Learning and changing involve identifying pursing happiness (however uniquely defined) 4 what is not working and doing something is what motivates behavior. According to but only if they are motivated to do so. So where does this leave the library director who about it. That can include changing how we Joseph Addison (1672-1719), “The great es- think and communicate. sentials of happiness are something to do, is hoping to assign new tasks or to reconfigure service delivery while eliminating ten percent something to love, and something to hope Changing Habits for.”2 Examining “something to hope for” from the budget? helps explain motivation. Before reviewing If a person feels thwarted, depressed, or un- specific suggestions for maintaining hope, a Managing, Leading, and motivated by loss, budget cuts, or other life few words about thinking. Communicating events, it is probably because of the quality Marcus Buckingham, a Gallup researcher (or lack thereof) of his or her internal com- Rational Thinking and consultant, advises that the manager munication. According to Ellis, Seligman and has to know what each employee’s “dream a host of others, a different outcome can result We all think we are right! We have come to 5 from learning and changing to new thought conclusions based on our life experiences that prize” is. People can be motivated by so many different values that it is impossible for even patterns. Since thought patterns are devel- 18 Fall 2008 Florida Libraries “As much as library workers may want to embrace change and see the good in a bad situation, this does not come naturally to everyone.”

oped through life-long habits, they can only tions would be good thoughts to substitute for be altered with conscious effort. An excel- the negative thinking. Another method to lent “AMISH” method for changing habits dispute de-motivating thinking is to minimize is described by another psychologist, Marie Substitutio the negative impact of an event by asking McIntyre.7 The acronym AMISH is used to “how bad is it?” or “so what?” That is, view gement remember the steps in the process. n a negative with the perspective that the owled ify Ackn implications are not life-threatening (“after A) acknowledge ownership and control Motivation Ident over the negative behavior or thought. all, it’s only money”). Another method to dispute irrational thinking is to question the M) represents required motivation to value or usefulness of maintaining a pessi- change. That is, the individual has to AMiSH mistic thought pattern. A sample question identify his own better outcome, value, Habituate! would be “what good does it do to believe or reason to persist in changing. that we cannot survive with only half the I) requires identifying a small specific issue book budget?” Seligman argues that disput- to work on rather than a big, vague ing pessimistic thinking energizes action to complaint. tation. A change of scenery or activity is achieve better outcomes. one way to distract oneself from dwelling on S) is for substituting a more positive unfortunate events. This is, however, only a thought or behavior. Taking Positive Action temporary fix. On the other hand, learning The literature presented up to this point argues H) is for habituate which means continue to dispute pessimistic thoughts is something that personal interpretation of events has a to practice until the new thought pat- that can be consciously practiced for long- significant impact on an individual’s ability tern or behavior becomes as automatic term benefit. to move forward and thrive under stressful as the habit being replaced. Seligman’s first method to dispute a pes- circumstances. To mitigate the Pollyanna Usually to make a breakthrough in chang- simistic interpretation would be to examine perspective that this might suggest, consider ing thought patterns, people spend hours and evidence as to whether it is factually correct that all attempts to improve outcomes should small fortunes at the therapist’s office. It is not or not. For example, is it true that “there be soundly grounded with realistic strategies. easy to stop and examine our assumptions but is no point in proposing this new service Thinking differently should also be accom- it can be done. Communicating in a way that because there is no money to do it?” An panied by taking specific actions designed to highlights our own and others’ underlying optimistic challenge would be, “there could achieve a purpose. The following paragraphs assumptions creates opportunities to explore be money from some other source” or “we describe tactics that library workers can use to more rewarding alternatives. might achieve the same improvement without stay motivated and engaged through Florida’s spending money.” Pessimists tend to inter- temporary downturn. Hope vs. Pessimism pret events using the three “Ps”: permanent, pervasive, and personal. Optimists on the Having examined the AMISH process of how Banishing Burnout other hand view bad situations as temporary to identify and challenge habits of thinking, (“this too shall pass”), limited in scope (not Given the Florida budget situation, overwork it is time to return to the concept of hope. all-encompassing), and impersonal (not “why and lack of reward are two sources of nega- In Learned Optimism, psychologist Martin is this happening to me?”). Those interpreta- tivity and burnout worth examining. Leiter Seligman describes two different styles of and Maslach have identified six major causes explaining life events: of burnout and what to optimistic and pessi- do about them.9 These mistic thinking.8 Since authors stress that all ac- optimism and hope are tions should be taken with shown to inspire people caution; expect resistance to persevere, achieve to change, build alliances greater goals, and to first, and assess the risks provide more ben- before proceeding. With eficial outcomes than those warnings in place, pessimism, Seligman their recommended proposes two general problem-solving method ways of dealing with begins with identifying negative thoughts: and taking ownership of distraction and dispu- a specific problem (much continues on page 20 Florida Libraries Fall 2008 19 Acting with Abundance: continues from page 19

“Indeed, it is energizing to allow ourselves to reexamine our thinking and make a conscious effort to choose the thoughts that will serve us best in the moment.”

that. If more money is the true objective, we can adopt an “and” mentality, an open options include negotiating a raise or, more mind, where many views can coexist; one is likely, finding other sources of income. If not right and the other wrong. Indeed, it is unsatisfying work is the problem, perhaps energizing to allow ourselves to reexamine better job assignments would be the answer. our thinking and make a conscious effort to Negotiate new tasks by delivering a better choose the thoughts that will serve us best product based on using natural skills and in the moment. preferences, expand and increase the work we enjoy, or change how we do the job. If Cynthia Kisby is the Head of Regional money is not the objective but acknowledge- Campus Library Services for the University of ment is, ask for feedback, remind supervisors Central Florida in Orlando. She previously of our accomplishments, reward ourselves, served as the UCF Personnel Librarian and is like be sure to acknowledge others, and model certified by the Society for Human Resource the “A” in AMISH). appreciation. Management. Ownership means asking “what am I con- tributing to this and what can I control?” Abundance Notes Vague or general complaints are much harder Finding abundance in a time of scarcity is 1. steven Reiss, Who Am I? The 16 Basic Desires to address than small, specific issues. For partly a result of how we interpret life events, That Motivate Our Behavior and Define Our example, one specific aspect of work overload optimistically or pessimistically. To supple- Personality (New York: Tarcher, 2000). is physical exhaustion. If that is the problem, ment our thinking with positive strategic 2. Marie G. McIntyre, Secrets of Winning at Office what would be a better, desired outcome and actions, psychologist Sonja Lyubomirsky Politics (New York: St. Martin’s Griffin, 2005). what steps could be taken to achieve that? offers the following tips for a happier life. 3. albert Ellis and Robert A. Harper, A New The authors consider “resilience” a preferred For example, keeping a gratitude journal is a Guide to Rational Living (Englewood Cliffs, NJ: state to exhaustion. Suggested actions to in- good way to count our blessings and keep the Prentice-Hall, 1975). crease resilience include rest, exercise, sports, focus on what we have (abundance) rather 4. Martin E. P. Seligman, What You Can Change strength building, fitness, relaxation, and than what is missing. Practicing random acts and What You Can’t: The Complete Guide to meditation. If too much work is the prob- of kindness is actually more than just a catchy Successful Self Improvement (New York: Knopf, lem, what actions can be taken to reduce the bumper sticker. Her research shows that being 1994). workload? Reprioritizing, negotiating what kind “triggers a cascade of positive effects - it 5. Marcus Buckingham, The One Thing You Need work can be eliminated, developing new makes you feel generous and capable…”10 to Know: About Great Managing, Great Leading, skills, training and delegating to others are Lyubomirsky’s suggestion to take care of our and Sustained Individual Success (New York: Free Press, 2005). positive actions. Another specific aspect of bodies is a repetition of the earlier advice for work overload is excessive availability. The preventing burnout. Other tips include: savor 6. Martin E. P. Seligman, Authentic Happiness: desired outcome is uninterrupted time and life’s little pleasures, thank those who have Using the New Positive Psychology to Realize Your creative solutions might include working in a Potential for Lasting Fulfillment (New York: Free helped us, learn to forgive and move on, invest Press, 2002). different space, trading hours with a coworker, time and energy in friends and family rather or working a flexible schedule. than material possessions, and personalize 7. McIntyre, Secrets of Winning at Office Politics. With no raises in sight, some Florida our own stress-reducing strategies. 8. Martin E. P. Seligman, Learned Optimism (New employees have already experienced lack of As much as library workers may want to York: Knopf, 1991). reward as a factor leading to burnout. Break embrace change and see the good in a bad 9. Michael P. Leiter and Christina Maslach, down that global complaint into something situation, this does not come naturally to Banishing Burnout: Six Strategies for Improving more specific such as insufficient compensa- everyone. Some people tell themselves to Your Relationship with Work, (San Francisco, CA: tion, unsatisfying work, or lack of recognition. get back on the horse no matter how many John Wiley & Sons, 2005). Depending on which has the greater impact, times they fall off. Others decide to limit 10. Claudia Wallis et al., “The New Science of an individual could identify an alternative their lumps and take up a new hobby. It is Happiness,” Time 17 January 2005, A2-A9. preferred state and look for steps to achieve important to conclude with the reminder that 20 Fall 2008 Florida Libraries Pinching Pennies One Page at a Time: An Online Reading Room Saves Patrons $$

By Courtney Moore, with popular titles like Consumer Reports Nicole Heintzelman, Katie Tyler, and People, and shows them that libraries and Joyce Ward are also a source for mainstream reading material. The reading room’s eye-catching he Winter Park Public Library’s graphics link directly to full-text ver- reading room is open for business. sions of their respective publications, This inviting new space show- T allowing immediate browsing once pa- cases today’s popular magazines, trons log into the database. Bypassing newspapers, and books. Sure to be the des- the search screen saves time and also tination among patrons, the reading room addresses an information-seeking accommodates more people than any other behavior observed by library staff room in the library and promises no lines, through interactions at the refer- no waiting. Its cost to build? Nothing. Its ence desk and observations of the location? Online. library’s periodical shelves. Because A brainchild of the Reference Department, patrons are more likely to be inter- the reading room is the latest marketing effort ested in browsing magazines and to promote the library’s electronic resources. newspapers than in using them Available 24 hours a day to any patron with as a means for research, brows- Internet access, these electronic resources ing—not searching—is its first offer a wealth of reliable information without priority. a price tag. As Americans ponder the spec- tacle of their incredibly shrinking budgets, Building Blocks a visit to the library’s reading room may just be what the accountant orders. A variety of factors helped indicate which publications

would be a good representa- tion of what people are reading. One was necessary to contact a vendor factor was patron directly to establish this particular type of questions. For link. These links maintain a permanent example, patrons connection to an item’s database record and frequently ask also authenticate remote users who need a questions about library card to access the library’s electronic Consumer Reports, resources. so including a link for it would likely A Tour garner interest. Located at http://www.wppl.org/resources/ Another factor readingroom.html, the reading room is di- From Idea to Conception was local interest. The region’s major local vided into four sections: magazines, newspaper, The Orlando Sentinel, and other area There is much to see—and read—in the papers, ebooks, and Facts a Researcher Can papers are included in the newspaper section. online reading room. An idea originally Trust. Each section has its own set of identifi- In addition to patron questions and local sparked by the logo display on the Florida able graphics ranging from logos, publication interest, bestselling publication lists assisted Electronic Library’s homepage (http://www. covers, and pictures. So that visitors are not in the identification of popular titles. flelibrary.org), it uses graphics instead of text overwhelmed by too many options, the graph- After selecting the publications, persistent to emphasize database content. The result is ics listed for each section do not exceed two links from their database pages were used to a visual gateway that grabs visitors’ attention continues on page 22 hyperlink their graphics. In some cases, it

Florida Libraries Fall 2008 21 Pinching Pennies continues from page 21 “The reading room’s eye- lines and all appear within the width of the catching graphics link than some of the library’s databases get in an screen as the page scrolls down. directly to full-text versions entire year! Still, proper advertising was an The magazine section, equally comprised important element in introducing this useful of periodicals from Gale and EBSCOhost, is of their respective resource to the public. Methods of advertising the first section in the reading room. Popular included an announcement and link on the titles like Time, Good Housekeeping, and publications, allowing library’s homepage, a write-up in the library’s People are included in this area and feature e-newsletter, and strategically posted signs in a wide scope of stories that are sure to meet immediate browsing once spaces of the library’s magazine shelves. a diverse set of interests. The newspapers section features both patrons log into the Conclusion local and national papers from Newsbank. database.” In this day of increasing unemployment Along with promoting a proprietary data- and skyrocketing food and gas prices, many base, this section also allows for in-house people are suffering from sticker shock. A promotion of digitized versions of historic good bargain, such as the abundance of free the reading room. However, it is an important Winter Park newspapers that are available information available through the library’s addition that highlights the authoritative, through the library’s Winter Park History electronic resources, can go a long way. reliable information found in databases. This Web page. Therefore, dedication to spreading the word section covers hot topics like politics and The third section of the reading room is about these valuable tools and creating new the economy—all represented by graphics dedicated to the library’s ebook collection. ways to connect patrons to these resources is that link directly to article entries in the The ebook graphics are the only ones in more important than ever. So the reference Facts on File database. This section adds a the reading room that are not hyperlinked staff would like to extend a warm welcome current feel to the reading room and will be because patrons need a NetLibrary account to patrons to visit the library’s online reading updated as needed. to view them remotely. Both the library’s room. Its doors are now open: Relax. Log in. phone number and a link to the NetLibrary Save money. site appear in this section for those seeking Advertising additional information. The beauty of the online reading room is that Courtney Moore, Nicole Heintzelman, Katie The last section, Facts a Researcher Can it practically sells itself. During June alone, Tyler, and Joyce Ward are reference librarians Trust, was not a part of the original design of the reading room received 685 hits, more at the Winter Park Public Library.

Timely Book Publishing Information for you and your author/publisher patrons

At the Florida Publishers Association, we’re all about FPA is a not-for-profit Florida corporation that is dedicated to education, and we want to include your library in our helping publishers, self-publishers and authors learn what educational outreach programs. Toward that goal, FPA offers: they need to know to successfully produce, publish and market their books. FPA offers its publisher, self-publisher and —Answers to patrons’ questions about book publishing. author members low-cost book display at the FLA and FAME Just email us at [email protected]. trade shows; educational events in spring and fall; the FPA Sell More Books! Newsletter, emailed monthly; the members- —Assistance to librarians in providing a publishing program only FPA President’s Book Awards program; the PMA to their patrons. We can provide expert speakers and can Publishing University Scholarship Program; and much more! develop an up-to-date and informative book publishing program that your patrons will appreciate. FPA is an affiliate of AAP (the Association of American Publishers, www.Publishers.org); PMA, the Independent Book —FPA-member rate for librarians who would like to attend Publishers Association (www.PMA-online.org); and SPAN its Publishing Mini-College and Publishing Ed-U-Conference. (Small Publishers Association of North America, We want to help librarians learn even more and become book www.SPANnet.org). publishing educational resources in their communities. Florida Publishers Association, Inc. —Free subscription to the FPA Sell More Books! Newsletter. P. O. Box 430, Highland City, FL 33846-0430 Stay up to date about book publishing with email delivery of [email protected] � www.FLbookpub.org our monthly newsletter. Telephone/Fax (863) 647-5951

22 Fall 2008 Florida Libraries FLA and You

FLA Programs Continue Amid Seamless Leadership Transition

By Faye Roberts Slides and handouts provided by speakers are available on the FLA ecoming Executive web site. Director of the B Florida Library New Projects Association is an New projects under way for this honor and an opportunity to use fall include: my experience in a field I love. • organizing four workshops for Like many librarians, I came to library Friends, foundations librarianship after working in and boards. Barbara Correll, other areas. FLA’s new office in Lake City is located in this building. leader of FLA’s Friends, From a background in social Foundations and Boards work, childbirth preparation and Smooth Transition member group is heading this early childhood education in Kentucky endeavor, assisted by Claire Hauenstein Ruth’s incredible energy has allowed FLA to and Virginia, I began my library work in who is President of the Friends of the increase its momentum over the past three Florida. Danny Hales hired me in 1985 as South (Lee) County Regional Library years. She smoothed the transition to FLA’s a part-time Literacy Coordinator with the and by Ruth O’Donnell. Suwannee River Regional Library where first office and first employed Executive • selecting programs and making ar- I later moved into public services. With Director. Her generous assistance in trans- rangements for FLA’s 2009 conference Danny’s encouragement and a lot of family ferring operations to Lake City has made it to be held in Orlando May 6-8. support, I completed the M.S.L.S. degree at possible to keep the plates spinning while Florida State University in 1991. From 1994 to simultaneously changing addresses and trans- • Working with Lewis, Longman and 2004, I was Director of the Columbia County ferring accounts. These processes have proven Walker, P.A. to represent FLA before Public Library in Lake City, leaving to join the to be more complicated than getting a library the Executive and Legislative branches Library Development staff of the State Library card ever was. of state government. and Archives of Florida. Along the way, I’ve Although the official change in Executive Director took place on June 1, from April • With the Public Relations Committee, had the opportunity to work with non-profits helping to tell the library story and to and to manage a family business. to August, Ruth and I worked together as a team. Late May and early June were busy keep Florida’s libraries in the news. Managing FLA Business with finding, renting and furnishing office • With the Membership Committee, space. June 1 was moving day. On June 2, preparing for the fall membership cam- Managing the Florida Library Association Kelly Green came on board as FLA’s part-time paign; more than ever, your member- is like running a small business. The task Administrative Assistant and Bookkeeper. ship is needed to support your library is complicated by its status as a nonprofit association. corporation with an annually changing Virtual Meetings board scattered by geography. FLA faces the Many people have helped make this tran- same issues that most small businesses face. The summer also included an organizational sition successful. Special thanks go to Brad Establishing FLA’s first-ever office, though, meeting of the Legislative Committee and a Ward, Executive Director of the Northeast is not like starting a new small business. The meeting of the Executive Board. Both meet- Florida Library Information Network experience has been more like a handoff from ings represented a first for FLA—meetings (NEFLIN) and Debbie Paulson, Director a skilled juggler—while multiple plates on with online participation. Virtual attendees of the Columbia County Public Library. sticks are already spinning overhead. unable to travel to the south Florida meet- NEFLIN provided interim contractual Former Executive Director Ruth ing locations were able to participate via the management services and support staffing O’Donnell is a master juggler. Ruth took Internet. This was made possible by SEFLIN for FLA. Columbia County Public Library’s on oversight of FLA, with its strong com- Connect, thanks to SEFLIN Executive conference room and wireless Internet access mittees and many member groups, during Director Tom Sloan and staff members in Lake City allowed us to conduct employ- a time of great change in the Association’s Charles Mayberry and Wayne Daley. ment interviews and connect to the world management. Ruth accepted this task as an before FLA’s own office was ready. independent contractor with a directive from Second Annual Unconference The work of the Florida Library the Executive Board to evaluate management FLA and the Panhandle Library Access Association is accomplished by its personal models for the Association’s future. In ap- Network (PLAN) held the second annual and organizational members, member groups, preciation for all she accomplished, FLA Unconference at the Niceville Community committees and board. Our success is pos- conveyed Lifetime Membership to her at Center on August 8. Forty-five people par- sible because of your efforts. It’s a privilege the 2008 conference. ticipated in a day of learning and networking. to work with you. Florida Libraries Fall 2008 23 From theFl oExecurida tRieadsve Director Vampires in Florida By Joyce Sparrow small role in the early part of the book, it an early start on her college career at her loses its relevancy as the plot develops. mother’s alma mater in Georgia The plot ampires are invading Florida— thickens as strange events at the college at least in the novels coming La Vida Vampire link all the plot lines including national V across my desk this year. La Vida Vampire, a debut novel by politics, environmental awareness, and, of Building on the traditional St. Augustine writer Nancy Haddock course, romance. The waters, flora, and vampire stories written by authors rang- (Berkley Publishing Group, 2008), is the fauna of Homosassa are well entwined ing from Bram Stoker to Ann Rice, with tale of Francesca Marinelle, a 227 year-old with the plot of this novel. The Year of Victoria Holt and Phyllis A. Whitney in be- vampire who is unearthed Disappearances is a sequel to Hubbard’s The tween (and don’t forget Deborah and James from a crypt beneath a Society of S: A Novel (Simon & Schuster, Howe’s Bunnicula), the vampire novel has St. Augustine mansion. 2007) where Ari first learns she is a vampire now transformed from a subgenre of horror Cesca, as she is called, is and begins her quest to find her mother. fiction into the paranormal romance genre adjusting to life as a twenty- that brings chick-lit and romance fans into first century young woman Duma Key the mysterious world of the supernatural. after her life story was pub- On another note, I encourage all Florida These character-driven books are well lished in the local newspa- fiction enthusiasts to take the time to liked by adult and young adult female read- per. She works as a ghost tour guide and read Stephen King’s latest novel, Duma ers. Consistent characteristics, including believes she is the only vampire in town. Key (Scribner, 2008). King’s first novel the predominance of strong, intelligent Curious thrill-seekers book her tours to set in the Sunshine State brings to life female characters, the irrationality of see a real vampire. Evil-doers also gather, the mysteries of the Gulf of Mexico. magic, and the willingness to believe un- and the result is a puzzling mystery that Edgar Freemantle explainable events, all pull the reader into allows Cesca to meet the so very hand- leaves Minnesota for a world of the unordinary. some paranormal investigator, Deke Saber. a destination in a The mysterious and historical side of secluded area of the Phantom Pleasures St. Augustine shines in this novel. Gulf coast near Sarasota for the “geographical Tampa author Julie Leto’s Phantom The Year of Disappearances cure” suggested by Pleasures (Signet Eclipse, 2008) tells the the psychologist who story of Alexa Chandler, a University of Central Florida English is treating him after a devastating young, wealthy real estate professor Susan Hubbard’s The Year of construction accident resulting in a skull developer who decides to Disappearances (Simon & Schuster, 2008) fracture, leg injury, and the amputation transform the mysterious offers an environmental twist to the para- of his right arm. Whispering sea shells, castle on an island off normal storyline set in Homosassa Springs overgrown putrid vines, puzzling original St. Augustine that she as it recovers from a hur- art work, and strong, yet damaged inherited from her father. ricane. The precocious characters who recite random literary The castle, relocated from fourteen-year-old protago- quotes and lyrics to each other are part Germany by a speculator, nist Ariella Montero has of this thoughtful story. is rumored among locals as a place where known only for one year ghosts gather—it is so mysterious even birds that she is a vampire. Ari avoid the island. From this point, the novel lives with her mother and a Joyce Sparrow is on the staff of the Juvenile concentrates on Alexa’s discoveries in the friend as they wait for their Welfare Board Children’s Services Council of castle, including the handsome vampire, home to be rebuilt. Mysterious fires and Pinellas County. Contact her at jsparrow@ Damon. Although Florida history plays a unsolved disappearances cause Ari to get jwbpinellas.org.

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