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Infobip Mobey Forum Presentation Infobip corporate presentation Mobey Forum, Frankfurt 2011 Content . Infobip • Our story . How to leverage value through mobile services: • mGate and banking services • USSD • HLR . Case studies and experiences from emerging markets 2 www.infobip.com June-2011 / Infobip confidential About Infobip Infobip is a global telecommunications specialist providing a mobile services cloud for enterprise and mobile network operators Infobip is among the leading providers of mobile services and solutions Our mission is to enable corporate entities and network operators to take advantage of mobile technology and utilize it to empower their business Our philosophy: Innovation + Reliability + Flexibility + Security Infobip is a pro-active associate member of the GSMA and the Mobey Forum 3 www.infobip.com June-2011 / Infobip confidential Mobile services For Mobile Network Operators – Security Solutions – Network Performance For Enterprises – Business Solutions 4 www.infobip.com June-2011 / Infobip confidential Global presence • Attending over 20 exhibitions and conferences worldwide in 2011 • Offices across four continents: Bangkok, Belgrade, Bogota, Buenos Aires, Douglas, Johannesburg, Kuala Lumpur, Lagos, London, Moscow, Pula, Rio de Janeiro, Sarajevo, Zagreb 5 www.infobip.com June-2011 / Infobip confidential Infobip Mobile Services Cloud mGate 6 www.infobip.com June-2011 / Infobip confidential Business solution - mGate • mGate is a registered brand designed entirely by mobile messaging specialists at Infobip Bank clients BANK Data center Internet Telecom SMPP SS7 VPN IPsec tunnel Infobip Fast and secure 1024b encryption delivery SMSC for maximum security 7 www.infobip.com June-2011 / Infobip confidential mGate modules • mGate Manager Backend integration module • mGate Communicator Web user interface • mGate Reports Traffic overview and cost control tool 8 www.infobip.com June-2011 / Infobip confidential Cloud integration 9 www.infobip.com June-2011 / Infobip confidential Infobip Mobile Services Cloud USSD 10 www.infobip.com June-2011 / Infobip confidential USSD • Unstructured Supplementary Service Data • Interactive data service • Allows users to fetch information by interacting with the application • Uses the existing GSM network as a transparent communication channel • Messages of 182 alphanumeric characters in length 11 www.infobip.com June-2011 / Infobip confidential USSD *4441 # Application 12 www.infobip.com June-2011 / Infobip confidential Infobip USSD interfaces • MNO end • Enterprise end SS7 SOAP/WSDL SIGTRAN REST/JSON SMPP Custom protocols Other 13 www.infobip.com June-2011 / Infobip confidential Benefits Easy system integration and introduction of value – added services Requires no special software installation on handset or SIM card Menu creation environment Entirely in – house developed by Infobip Supported by existing GSM infrastructure Session – oriented Flexible integration into existing systems Use cases – USSD as a second factor authentication, USSD as a notification channel 14 www.infobip.com June-2011 / Infobip confidential Infobip Mobile Services Cloud HLR Lookup 15 www.infobip.com June-2011 / Infobip confidential What is HLR Lookup and who uses it? Check the validity of mobile number Call & contact Identify mobile network operator centers Financial MNO’s / institutions MVNO’s Identify roaming operator, network, country SMS & Marketing & Infobip MMS research aggregators agencies HLR Lookup / resellers Online Fixed content network providers operators VoIP aggregators / resellers 16 www.infobip.com June-2011 / Infobip confidential Infobip HLR Lookup service Service type Synchronous / Asinchronous Interfaces HTTP / SMPP v3.4 / SIP / ENUM Response time 300 – 800 ms Throughput up to 90 requests per second Availability 99,99% Connection type IP (VPN access available on request) 17 www.infobip.com June-2011 / Infobip confidential interfaces Infobip HLR Lookupservice 18 Interfaces Output www.infobip.com ERROR_CODE June - 2011 2011 MCC + MNC / Infobipconfidential IMSI Original network: country name network name country prefix network prefix / SMPP HTTP Number ported flag Ported network: country name network name country prefix network prefix Roaming flag Roaming network: country name network name country prefix network prefix servingMSC ENUM SIP / SIP NetID Benefits • Improve revenue margins and expand service coverage • Save costs and improve accuracy of messaging activities • Specially tailored HLR lookup packages to fit specific market needs and trends • 24/7/365 technical support • High performance QoS and service availability • Use alongside other services provided by Infobip 19 www.infobip.com June-2011 / Infobip confidential HLR use-case: Mobile marketing / Financial institutions / Call centres Database cleaning • Many companies in financial, marketing or call / contact centre business hold large databases of mobile numbers that became unreliable / unavailable over the time due to some users changing number, some numbers became switched off permanently by the operator, etc. • Keeping these databases clean and up-to-date optimizes campaign prices due to unnecessary costs charged for sending SMS's or other notification types (i.e. calls) to invalid mobile numbers. Real-time network check for each MNO Numbers to be checked Infobip number MNO HLR provided lookup MNO Valid numbers system HLR MNO Mobile numbers DB BTS 20 www.infobip.com June-2011 / Infobip confidential HLR use-case: Financial antifraud system • Nowadays ATM card fraud cause serious threats for banks and for their clients • Most of ATM card frauds are based on “card cloning” and cashing out in some international destinations without card owner approval. With HLR check service financial institution can check if card owner (client) is in the same country where ATM cash-out is initiated, based on the location of its mobile phone (roaming information). Client DB Infobip Check Location BTS BTS BANK A HLR MNO MNO P lookup I system Location Response MNO MNO Payment BTS BTS switch MNO MNO customer BTS BTS 21 www.infobip.com June-2011 / Infobip confidential Emerging markets where Infobip is present • Africa: Nigeria, Senegal, Kenya, Congo • Latin America: Brazil, Bolivia • Asia Pacific: Thailand, Philippines, Vietnam 22 www.infobip.com June-2011 / Infobip confidential Client types • Unbanked people • High penetration of mobile phones • Low penetration of bank accounts • With the wide spread availability of mobile phones across regions, the unbanked client is only an SMS away! 23 www.infobip.com June-2011 / Infobip confidential Our goal • Reducing cost of reaching the unbanked people through technology innovations • Enabling social benefits of banking unbanked populations • Building sustainable commercial propositions • Creating cost effective channels, technologies and solutions to reach the unbanked people • Technological innovations promoting access to low income segments 24 www.infobip.com June-2011 / Infobip confidential Contact E-mail: [email protected] Website: www.infobip.com Telephone: +44 (20) 3286 2341 + Thank you! 25 www.infobip.com June-2011 / Infobip confidential .
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