Infobip corporate presentation

Mobey Forum, Frankfurt 2011 Content

. Infobip • Our story

. How to leverage value through mobile services: • mGate and banking services • USSD • HLR

. Case studies and experiences from emerging markets

2 www.infobip.com June-2011 / Infobip confidential About Infobip

 Infobip is a global telecommunications specialist providing a mobile services cloud for enterprise and mobile network operators

 Infobip is among the leading providers of mobile services and solutions

 Our mission is to enable corporate entities and network operators to take advantage of mobile technology and utilize it to empower their business

 Our philosophy: Innovation + Reliability + Flexibility + Security

 Infobip is a pro-active associate member of the GSMA and the Mobey Forum

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Mobile services

 For Mobile Network Operators

– Security Solutions

– Network Performance

 For Enterprises

– Business Solutions

4 www.infobip.com June-2011 / Infobip confidential Global presence • Attending over 20 exhibitions and conferences worldwide in 2011 • Offices across four continents: , , Bogota, , Douglas, Johannesburg, , Lagos, , , Pula, Rio de Janeiro, Sarajevo,

5 www.infobip.com June-2011 / Infobip confidential Infobip Mobile Services Cloud mGate

6 www.infobip.com June-2011 / Infobip confidential Business solution - mGate • mGate is a registered brand designed entirely by mobile messaging specialists at Infobip

Bank clients BANK

Data center Internet Telecom

SMPP SS7

VPN IPsec tunnel Infobip Fast and secure 1024b encryption delivery SMSC for maximum security

7 www.infobip.com June-2011 / Infobip confidential mGate modules

• mGate Manager

 Backend integration module

• mGate Communicator

 Web user interface

• mGate Reports

 Traffic overview and cost control tool

8 www.infobip.com June-2011 / Infobip confidential Cloud integration

9 www.infobip.com June-2011 / Infobip confidential Infobip Mobile Services Cloud USSD

10 www.infobip.com June-2011 / Infobip confidential USSD

• Unstructured Supplementary Service Data

• Interactive data service

• Allows users to fetch information by interacting with the application

• Uses the existing GSM network as a transparent communication channel

• Messages of 182 alphanumeric characters in length

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USSD

*4441 #

Application

12 www.infobip.com June-2011 / Infobip confidential Infobip USSD interfaces

• MNO end • Enterprise end

 SS7  SOAP/WSDL

 SIGTRAN  REST/JSON

 SMPP  Custom protocols

 Other

13 www.infobip.com June-2011 / Infobip confidential Benefits

 Easy system integration and introduction of value – added services

 Requires no special software installation on handset or SIM card

 Menu creation environment

 Entirely in – house developed by Infobip

 Supported by existing GSM infrastructure

 Session – oriented

 Flexible integration into existing systems

 Use cases – USSD as a second factor authentication, USSD as a notification channel

14 www.infobip.com June-2011 / Infobip confidential Infobip Mobile Services Cloud HLR Lookup

15 www.infobip.com June-2011 / Infobip confidential What is HLR Lookup and who uses it?

 Check the validity of mobile number Call & contact  Identify mobile network operator centers Financial MNO’s / institutions MVNO’s  Identify roaming operator, network, country SMS & Marketing & Infobip MMS research aggregators agencies HLR Lookup / resellers

Online Fixed content network providers operators VoIP aggregators / resellers

16 www.infobip.com June-2011 / Infobip confidential Infobip HLR Lookup service

Service type Synchronous / Asinchronous Interfaces HTTP / SMPP v3.4 / SIP / ENUM Response time 300 – 800 ms Throughput up to 90 requests per second Availability 99,99% Connection type IP (VPN access available on request)

17 www.infobip.com June-2011 / Infobip confidential Infobip HLR Lookup service interfaces

SIP / Interfaces HTTP / SMPP

ENUM

Output

IMSI

NetID

Number

ported flagported

servingMSC

country prefix country

country name country

country prefix country prefix country

country name country name country

network prefix network

network name network

MCC + + MCC MNC

network prefix network prefix network

network name network name network

Roaming flagRoaming

Ported network: Ported

Original network: Original

ERROR_CODE Roaming network: Roaming

18 www.infobip.com June-2011 / Infobip confidential Benefits

• Improve revenue margins and expand service coverage

• Save costs and improve accuracy of messaging activities

• Specially tailored HLR lookup packages to fit specific market needs and trends

• 24/7/365 technical support

• High performance QoS and service availability

• Use alongside other services provided by Infobip

19 www.infobip.com June-2011 / Infobip confidential HLR use-case: Mobile marketing / Financial institutions / Call centres Database cleaning

• Many companies in financial, marketing or call / contact centre business hold large databases of mobile numbers that became unreliable / unavailable over the time due to some users changing number, some numbers became switched off permanently by the operator, etc.

• Keeping these databases clean and up-to-date optimizes campaign prices due to unnecessary costs charged for sending SMS's or other notification types (i.e. calls) to invalid mobile numbers.

Real-time network check for each MNO Numbers to be checked Infobip number MNO HLR provided lookup MNO Valid numbers system HLR MNO Mobile numbers DB BTS

20 www.infobip.com June-2011 / Infobip confidential HLR use-case: Financial antifraud system

• Nowadays ATM card fraud cause serious threats for banks and for their clients

• Most of ATM card frauds are based on “card cloning” and cashing out in some international destinations without card owner approval. With HLR check service financial institution can check if card owner (client) is in the same country where ATM cash-out is initiated, based on the location of its mobile phone (roaming information). Client DB

Infobip Check Location BTS BTS BANK A HLR MNO MNO P lookup I system Location Response

MNO MNO Payment BTS BTS switch MNO MNO

customer BTS BTS

21 www.infobip.com June-2011 / Infobip confidential Emerging markets where Infobip is present

• Africa:

 Nigeria, Senegal, Kenya, Congo

• Latin America:

 Brazil, Bolivia

• Asia Pacific:

 Thailand, Philippines, Vietnam

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Client types

• Unbanked people

• High penetration of mobile phones

• Low penetration of bank accounts

• With the wide spread availability of mobile phones across regions, the unbanked client is only an SMS away!

23 www.infobip.com June-2011 / Infobip confidential Our goal

• Reducing cost of reaching the unbanked people through technology innovations

• Enabling social benefits of banking unbanked populations

• Building sustainable commercial propositions

• Creating cost effective channels, technologies and solutions to reach the unbanked people

• Technological innovations promoting access to low income segments

24 www.infobip.com June-2011 / Infobip confidential Contact

 E-mail: [email protected]

 Website: www.infobip.com

 Telephone: +44 (20) 3286 2341

+ Thank you!

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