10 September 1, 2008 SAN FERNANDO VALLEY BUSINESS JOURNAL VALLEY-BASED RADIO STATIONS THE LIST Ranked by Arbitron Rating MARKET SHARE BY COMPANY EXECUTIVE SUMMARY HIS inaugural list of radio stations is split into two sections. The first includes all stations that Gold Coast (9%) Other (26%) broadcast from the Valley. Those with an Arbitron rating above 0.4% are ranked with the Emmis (9%) Tremainder listed alphabetically. The second section identifies the top 10 Arbitron-rated stations in the greater Los Angeles area. According to Arbitron’s website, radio stations are ranked by the “Average Quarter-Hour Per - sons (AQH Persons)” system; in other words, the average number of persons listening to a particular Salem station for at least five minutes during a 15-minute period. Market share is determined as a percent - (13%) age of those listening to radio in the Los Angeles metropolitan area who tune into a particular radio station. The ratings used in our list are from the Spring Diary Period which measures listening habits from April to June. In July, Arbitron published its first ratings with data collected via Portable People Meters Univision (17%) Clear Channel (26%) (PPMs). The company said the new devices identify exactly which stations a person listens to and for how long. – By Ari Morguelan Rank Call Sign Genre City Arbitron Rating Ownership General Manager • dial number • phone number KLVE-FM Latin Glendale 5.6 Univision Olge Jaramillo 1 107.5 (818) 500-4500 KIIS-FM Popular Burbank 4.9 Clear Channel Communications Michael Jakel 2 102.7 (818) 559-2252 KSCA-FM Spanish Oldies Glendale 4.4 Univision Olge Jaramillo 3 101.9 (818) 500-4500 KFI-AM Newsradio Burbank 4 Clear Channel Communications Darren McMillan 4 640 (818) 559-2252 KPWR-FM Urban Burbank 4 Emmis Communications Val Maki 5 106 (818) 953-4200 KOST-FM Easy Listening Burbank 3.7 Clear Channel Communications Greg Ashlock 6 103.5 (818) 559-2252 KBUE-FM Mexican Regional Glendale 3.4 Liberman Broadcasting Winter Horton 7 105.5 (818) 729-5300 KHHT-FM Rythmic Oldies Burbank 2.8 Clear Channel Communications Greg Ashlock 8 92.3 (818) 559-2252 KYSR-FM Contemporary Burbank 1.8 Clear Channel Communications Greg Ashlock 9 98.7 (818) 559-2252 KTNQ-AM Spanish News Glendale 1.3 Univision Olge Jaramillo 10 1020 (818) 500-4500 KLAC-AM Sports Burbank 1.1 Clear Channel Communications Don Martin 11 570 (818) 559-2252 KRLA-AM Conservative Talk Glendale 0.9 Salem Communications Terry Fahy 12 870 (818) 956-5552 KMVN-FM Oldies Burbank 0.7 Emmis Communications Val Maki 13 93.9 (818) 525-5000 KKLA-AM Christian Talk Glendale 0.4 Salem Communications Terry Fahy 14 99.5 (818) 956-5552 KCLU-FM Private / University Thousand Oaks Cal Lutheran University Mary Olson NR 88.3 (805) 493-3900 KCSN-FM Public / University Northridge Cal State Northridge Fred Johnson NR 88.5 (818) 677 3090 KCAQ-FM Popular Calabasas Gold Coast Broadcasting, LLC Chip Ehrhardt NR 104.7 (805) 289-1400 KOCP-FM Popular Camarillo Gold Coast Broadcasting, LLC Chip Ehrhardt NR 101.5 805-289-1400 KTLW-FM Christian Talk Van Nuys Living Way Ministries Gary Curtis NR 91.9 (888) 779-5859 KIRN-AM Ethnic Simi Valley Lotus Communications John Paley NR 670 (323) 851-5476 KKLA-FM Christian Talk Glendale Salem Communications Terry Fahy NR 99.5 (818) 956-5552 KMRO-FM Spanish Religious Camarillo The Assoc. For Community Education, Inc. Claudia Estoy NR 90.3 (805) 482-4797 KRCD-FM Spanish Adult Hits Glendale Univision Olge Jaramillo NR 103.9 (818) 500-4500 TOP L.A.-BASED RADIO STATIONS SERVING THE VALLEY THE LIST Ranked by Arbitron Rating

Rank Call Sign Dial Number City Genre Arbitron Rating Ownership General Manager Phone Number

1 KROQ-FM 106.7 Los Angeles Alternative 3.5 CBS Radio Dan Weiner (323) 937-9283 2 KTWV-FM 94.7 Los Angeles Jazz 3.5 CBS Radio Dan Weiner (323) 937-9283 3 KLAX-FM 97.9 Los Angeles Mexican Regional 3.2 Spanish Broadcasting Systems Marko Radlovic (310) 203-0900 4 KRTH-FM 101.1 Los Angeles Oldies 3.1 CBS Radio Dan Weiner (323) 936-5784 5 KLOS-FM 95.5 Los Angeles Rock 2.3 Citadel Broadcasting John Davidson (310) 840-4900 6 KCBS-FM 93.1 Los Angeles Popular 2.2 CBS Radio Roy Laughlin (323) 937-9331 7 KBIG-FM 104.3 Los Angeles Popular 1.9 Clear Channel Communications Greg Ashlock (818) 559-2252 8 KKGO-FM 105.1 Los Angeles Country 1.9 Mount Wilson Broadcasting Michael Levin (310) 478-5540 9 KABC-AM 790 Los Angeles Newsradio 1.7 Citadel Broadcasting John Davidson (310) 840-4900 10 KNX-AM 1070 Los Angeles Newsradio 1.7 CBS Radio Bob Moore / Interim (323) 569-1070

Data for this list was compiled from the radio stations themselves, the Arbitron Corporate website, and the South - tions or additions on company letterhead to the Research Department, San Fernando Valley Business Journal, 21600 ern California Broadcasters Association. LA Radio stations were ranked by Arbitron Ratings for the Spring 2008 Oxnard St., Suite 250, Woodland Hills 91367. ©2008 San Fernando Valley Business Journal. This list may not be reporting period. reprinted in whole or in part without prior written permission from the editor. Reprints are available from Wright’s To the best of our knowledge, this information is accurate as of press time. While every effort is made to ensure Reprints, (877) 652-5295 ext. 104 or e-mail [email protected]. the accuracy and thoroughness of the list, omissions and typographical errors sometimes occur. Please send correc - Researched by Ari Morguelan