University of Michigan College of Engineering- MEng in Manufacturing MFG 503 Project Final Report Sustainability of Supply Chains Among Sports Goods Manufacturers in India Case Study- Batting for BAS Aniruddha Mysore Srinath (
[email protected]) Program in Manufacturing-2012 Page 1 University of Michigan College of Engineering- MEng in Manufacturing MFG 503 Project Final Report EXECUTIVE SUMMARY In the summer of 2012, I undertook research for the Indian School of Business (ISB) in order to prepare a case study for teaching supply chain growth and sustainability in India. The primary focus of the research was the sports goods manufacturing sector of India, concentrated particularly in the city of Jalandhar. Jalandhar, along with another North Indian city, Meerut is the major region of activity in the making and exporting of Indian sports goods. In Jalandhar, input was collected from various stakeholders in the sports goods industry in order to gain a better understanding as well as analyze the present situation. However, the case study was prepared through a series of interviews with Pushp Kohli of BAS Vampire, a leading cricket bat maker. The case study also focuses specifically on a major sporting product, the cricket bat owing to the nature of its complex supply chain structure. Though the project was initially envisaged to include industry study, analysis, case study preparation and provide key recommendations to the industry, the key recommendations were not covered as they were beyond the scope of requirement of the host institute (ISB). This report contains a brief introduction to the Indian sporting good industry and its present status.