AT THE FRINGE

GETTING THE HERD IN! YOUR GUIDE TO SELLING YOUR EDINBURGH FRINGE SHOW!

underbellyedinburgh.co.uk @underbellyedinburgh @followthecow 1 IF YOU ONLY READ 4 BULLETS POINTS, INTRODUCTION READ THESE… The Edinburgh Festival Fringe is the largest arts festival in the world, and Underbelly is one of its biggest operators. In 2018, we programmed over 200 shows across 22 venues at four central Edinburgh sites – Underbelly George Square, Underbelly’s Circus Hub on the Meadows, Underbelly and Underbelly Bristo Square.

This document is filled with information, advice and top tips to help you All shows performing at Underbelly must include the Underbelly logo market and sell tickets to your show at the Fringe. You should find everything strip on all advertising (see page 8), and all your advertising needs to you need to help you have a successful show, as well as information about be signed off by the Underbelly marketing team – email it to the services Underbelly offers. And we’re always here to help- during the [email protected] Fringe you’ll find the Marketing & Press Office in McEwan Hall, Bristo Square - pop in for a cuppa and a chat about your show anytime or just to say hi! Marketing and Media surgeries will take place in June at Underbelly Festival Southbank in London, dates and details will be sent to you so We love Edinburgh – there’s simply no better place to be in August! We can’t you can make an appointment wait for you to join us for 2019 and experience the best Fringe in the world with Underbelly! Send your final press release to [email protected] by Friday 3rd May to be included in our media pack at launch

Get tagging - @underbellyedinburgh @followthecow #followthecow

2 underbellyedinburgh.couk @underbellyedinburgh @followthecow 3 CONTENTS WHAT TO DO AND WHEN

Page 5 & 6 What To Do and When Page 7 Our Top Tips Page 8 Underbelly Logos and Rules Page 9 Design Page 10 & 11 Flyer and Poster Examples APRIL Page 12 & 13 Printing - Flyers and Posters Get your artwork and print - flyers and posters - ready. Remember, your artwork Page 14 Flyering should give any potential ticket buyer a sense of your show, and consistency is Page 15 & 16 Advertising important so your posters and flyers should use consistent images and fonts and Page 17 Social Media should reflect what you’ve already submitted to the Fringe programme, Page 18 Underbelly Marketing & Press Office edfringe.com and the Underbelly brochure. REMEMBER Page 18 Dedicated PR Fringe Programme final deadline Page 19 Press Releases Edfest Joint Venue Brochure final deadline Page 19 Drop in Sessions Page 20 & 21 Ticket Promotions Page 22 Box Office Information Page 22 Sales Reports Page 23 & 24 Company Comps Page 24 Fringe Arts Industry Comps Page 24 Press Tickets MAY Page 25 Merchandise If you have budget, hire a publicist (PR) but, remember, it’s not essential to have Page 25 Sold Out Board one - lots of shows do their own PR. Write your media release and don’t forget Page 26 Helpful Information the basics - what the show is - comedy, theatre, music etc; a brief synopsis; why would someone want to see it; where it’s on (the fringe and the venue); and what time! Contact the Fringe Society Media Office - [email protected] - to ask for the Media Contacts List. Research your selected journalists, don’t just blanket email, send personalised emails and send your media release in the body of the email, don’t attach large attachments. Start booking any advertising (print, online, outdoor) and getting print costs for flyers and posters REMEMBER Send us your content - show images, short films, posters Book your outdoor advertising with Out of Hand

4 underbellyedinburgh.couk @underbellyedinburgh @followthecow 5 OUR TOP TIPS JUNE Attend one of our Marketing and Media surgeries at Underbelly Festival BE ORGANISED Southbank, London where you can speak to one of the team about your market- It may feel that there is so much to do for August but the earlier you plan and ing and media campaign. Engage on social and put out regular content. Use #followthecow and #edfringe prepare your marketing and media campaign the easier it will be. tag @underbellyedinburgh (Facebook and Instagram) @followthecow (Twitter). The official Fringe programme launches in early June so the public, media and industry will start to look to see what’s on. WORDING & IMAGERY If your show is suitable, register for promotion slots on one of the stages on the Getting the description and image right for your show listing in the Fringe . https://www.edfringe.com/take-part/fringe-street-events programme is really important - it should reflect what the show is about and REMEMBER help the public, media and industry decide they want to see it. You don’t The official Fringe Programme is published on 5 June want to give away the plot, but you also don’t want to be so vague no one Send us your content - show images, short films, posters has a clue what it’s about!

CONSISTENCY Keep your marketing consistent. All your other advertising should use images JULY and language consistent with your show listing to make up a rounded Follow up with media you’ve sent your press release to but don’t stalk them. marketing campaign. Think about any relevant photo calls or stunts you could do to attract media at- tention. Check the Fringe Society Media Clash Diary to make sure any plans you PROMOTIONS have don’t clash with other major events and add your photo call or stunt to the diary. Papering and early ticket promotions can often be an effective way to get REMEMBER audiences in and start the word of mouth effect. The first Monday and Tues- Send us your content - show images, short films, posters day of the Fringe are the official 2for1 days and the Half Price Hut is available Get your flyers and posters printed and send us our allocation by 26 July to help increase your audience right across the month. You can also speak to your box office at your venue about other ticket offers.

ARE YOU READY? Make sure that by the time the Fringe programme is released you have press AUGUST materials ready and you’ve sent them to us as this is when media can start Pop in and say hi at the Marketing & Press Office in McEwan Hall, Bristo Square. asking for information on your show. Buddy-up, exit flyer shows that have a similar audience to yours (always as per- mission from the show) and let them exit flyer yours. Don’t panic! We’re always here to help and advise, and to come up with ideas Get out and about - speak to the public and tell them about your show - often the to suit your show. personal touch is best. Get down to the Royal Mile and around Underbelly sites and flyer. Stay enthusiastic - don’t give up! Tell us about your successes, email us updated photos and content, tell us about unusual happenings, funny occurrences, surprise guests - we’re speaking to the media all the time and can pass this info on.

6 underbellyedinburgh.couk @underbellyedinburgh @followthecow 7 UNDERBELLY LOGOS AND RULES DESIGN

All shows performing at Underbelly must include the Underbelly logo strip on Your copy, imagery and print are important marketing tools. It’s essential that all advertisements, flyers and posters - examples below. your design reflects your show and appeals to your audience. Remember to keep details clear and easy to read, and use eye-catching visuals.

It’s best to make your poster design and the front of your flyer the same or (11PM) 10PM very similar, and use the back of the flyer to provide more information about 00-00 MONTH 2019 the show.

The most popular size for flyers is either A5 (210mm x 148.5mm) or DL (99mm x 210mm) and do print on a good paper weight (170gsm). A3 size is the most effective and commonly used poster size for around venues and A4 10PM (11PM) size for shops and cafés. 00 - 00 AUGUST 2019

You can download all venue logo strips and guidelines from here.

Brand guidelines, logos and fonts are also downloadable from here with advice on how to correctly use the strips, date formats, fonts etc.

There is a choice of five venue strips - , Underbelly Bristo Square, Underbelly George Square, Underbelly’s Circus Hub on the Meadows and Underbelly Cowgate - select the strip for the venue you’re in. If you are unsure about what venue you’re in, just ask.

We have formats for A3 and A2 posters, and A5 and DL flyers - if you’re producing something in a different size, please use the A5 format strip and shrink/enlarge proportionately.

All artwork must be approved by the Underbelly Marketing Team before being sent to print. We will not stock or display posters or flyers that have not been signed off by us.

Please send your artwork to [email protected] for approval - we’ll try and reply swiftly, but please allow 48 hours for sign off.

8 underbellyedinburgh.couk @underbellyedinburgh @followthecow 9 FLYER AND POSTER EXAMPLES

10 underbellyedinburgh.couk @underbellyedinburgh @followthecow 11 PRINTING COMPANIES PRINTING - FLYERS & POSTERS If you have not decided on a print supplier for the Fringe we recommend the PRINTING following companies: We recommend printing 5,000 – 10,000 flyers for a full-run show and 100 - Out of Hand 250 posters but it does depend on what flyering activity you plan to do Offers a full range of printing options in all sizes and weights of paper. They during the festival and if you have planned a distribution campaign. also offer same day printing. Please click here for more information.

Underbelly can take up to 500 flyers and 20 A3 posters to display your show Crescent Print around our venues. These should be delivered no earlier than Friday 19 July Located on the Cowgate, Crescent print have a full range of printing options. and no later than Friday 26 July. www.crescentprint.co.uk

Please note that if your print is delivered after this date we cannot Both are Edinburgh based companies who work with arts companies all year guarantee to have it up for the beginning of the Fringe, nor to give you an round and are both very reliable suppliers. We are not saying you have to go equal exposure across our venues. with them but we think you will be glad if you do.

Please deliver all print to the address below: Please don’t hesitate to contact them even if it’s only for advice on your printing options. Underbelly Marketing Underbelly Ltd DISTRIBUTION c/o Edinburgh Central Library 66 Cowgate Underbelly work with a number of distribution companies in Edinburgh and Edinburgh the surrounding area that we would recommend you use if you want to book EH1 1EG professional flyer and poster distribution.

We do not have the capacity to store more than the above advised Take One Media and Out of Hand quantities that we use to promote you show throughout our venues. For ease, we are happy for you to deliver all your print to the address above, however STREET TEAM if you do this, excess print must be removed no later than 5pm on Underbelly does not have the capacity to offer our own Street Team to all Wednesday 31st July. You may be charged for any excess print after this shows, so if you would like flyerers for your show then please be aware that date. you will have to source them yourself. We have worked with Out of Hand in the past who have a Street Team available to book - click here for information.

12 underbellyedinburgh.couk @underbellyedinburgh @followthecow 13 FLYERING ADVERTISING

You are in charge of flyering your own show and we recommend you do so NEWSPAPERS AND MAGAZINES liberally! The shows that are the most successful are often the ones with the There are many advertising opportunities during the Fringe, all of which need most enthusiastic flyerers. to be booked in advance to guarantee space in the publications.

Invest time in flyering, consider where your target audience spend time and The List (and Edinburgh Festival Guide), Fest Mag, The Skinny, Edinburgh go there. Find unique ways to interact with people and attract their attention. Festivals Magazine, Primary Times, and Families Edinburgh all have Consider exit flyering shows with a similar audience but remember to ask special Fringe editions and guides. They are all free publications and permission and be prepared to offer reciprocal arrangements. circulated around Edinburgh and the surrounding areas. If you’re interest in advertising in any of these publications, get in touch with the contacts below, remember to tell them you’re performing at Underbelly. FLYERING RULES The List - [email protected] (quote UBLIST for Underbelly prices) The Skinny - [email protected] DO NOT COVER UP OVER OTHER SHOWS FLYERS OR POSTERS Fest Mag - [email protected] Ed Fest Mag - [email protected] (quote Sharon for Underbelly prices) DO NOT REMOVE OTHER SHOWS FLYERS OR POSTERS - NO ANTI-SOCIAL Families Edinburgh - [email protected] BEHAVIOUR. DRESSING ROOM WARS ARE NOT ENCOURAGED! Primary Times - [email protected] (quote PrimaryTimes15)

WHEN FLYERING AROUND THE BOX OFFICE PLEASE DO SO POLITELY. The Scotsman, Metro and Edinburgh Evening News are daily local FOR EXAMPLE, IT IS ACCEPTABLE TO APPROACH PEOPLE BROWSING A newspapers that produce Fringe editions throughout August. BROCHURE IN THE BAR AREA OR CAFÉ BUT IT IS NOT ACCEPTABLE TO APPROACH PEOPLE IN THE BOX OFFICE QUEUE WHO ARE BUYING Most will want you to provide an advert of 300dpi, CMYK PDF with a 3mm TICKETS TO ANOTHER SHOW TO ATTEMPT TO CHANGE THEIR MIND! bleed on your artwork.

DO NOT PUT ANY EXTRA POSTERS OR FLYERS IN ANY OF OUR VENUES. CITY OF EDINBURGH COUNCIL OUTDOOR POSTERS WE TRY VERY HAD TO MAKE SURE THAT ALL SHOWS HAVE EQUAL Out of Hand are responsible for all outdoor advertising for Fringe shows EXPOSURE. around Edinburgh. They will start taking bookings for this on Monday 29 April. Please email [email protected] and visit their website for more information outofhandscotland.co.uk/edinburgh-fringe

UNDERBELLY ON-SITE OUTDOOR POSTERS DON’T FLY-POST! IT’S ILLEGAL! Underbelly has a range of on-site outdoor advertising opportunities available THE CITY OF EDINBURGH COUNCIL WILL FIND YOU - YOUR for your show. Please note, that you will only be able to book outdoor SHOW NAME IS ON THE POSTER! advertising at the venue you are performing at. Booking for on-site outdoor advertising will open Wednesday 8th May at Any costs occurred by Underbelly for fines will be passed onto the 2pm and you’ll receive full details of all opportunities in advance. Below, is a company concerned! non-exhaustive list of what’s available at each venue.

14 underbellyedinburgh.couk @underbellyedinburgh @followthecow 15 BRISTO SQUARE (McEwan Hall, Ermintrude, Daisy, Clover, Buttercup, Cow Barn, Dexter, Fresian, Jersey, The Dairy Room) SOCIAL MEDIA POSTER BOARDS - Portrait & Landscape Social media is a great tool for promoting your show and what makes it even These will be located within the bar area and walk ways and will stay up for better is it’s free but remember although it doesn’t cost money, it does cost the entirety of the Fringe. Price per board: £125 + VAT this covers print and time so make sure you make time for it every day to get the most back. installation. Facebook, Twitter and Instagram are the three most popular platforms and GEORGE SQUARE are the best way for getting your show out there. Noted below are just a few (Udderbelly & Wee Coo) things to keep in mind when engaging on social media. TREE CUBES - Square • know your show and your audience, think about the language you use Outdoor boards situated around the trees in the pasture inside George • create posts that will be interesting for your audience to read and respond Square. Price per board: £50 + VAT this covers print and installation. to, not just sales messages • follow accounts that have similarities to you and see how they do it POSTER BOARDS - Portrait & Landscape • be polite, friendly and engaging Landscape poster boards displayed around the outside of the perimeter fence • use hashtags (Twitter and Instagram) #followthecow and #edfringe of the Underbelly George Square site. There are a limited number of portrait • follow journalists and get in touch when it is relevant to do so - but do not boards available for inside the pasture and bar areas. Price per board: £125 pester + VAT this covers print and installation. • check your spelling and grammar COWGATE • use the event Underbelly has created on our Facebook to promote (Big Belly, Belly Button, Belly Dancer, Iron Belly, Delhi Belly, Belly Laugh, White Belly, Cow Cafe) attendance POSTER BOARDS - A1 We’re very social! And we hope you are too. Make sure you follow us on: Situated outside the main entrance to Cowgate displaying all the shows at the Twitter @followthecow venue. Price per board: £20 + VAT this covers print and installation. Facebook @underbellyedinburgh Instagram @underbellyedinburgh DOWNLOAD ON-SITE ADVERTISING TEMPLATES HERE Remember: Let us know your Twitter username for your show and we’ll add you to our list of performers. Direct all links for your show to underbellyedinburgh.co.uk – always use this IMPORTANT INFORMATION when posting on social and direct people here to buy tickets. DEADLINE FOR BOOKING UNDERBELLY ON-SITE ADVERTISING FRIDAY 14TH JUNE AT 1PM. THERE IS LIMITED AVAILABILITY. PROMO VIDEOS Promotional videos offer the audience a unique engagement point with your show. We would recommend making a small teaser trailer around 30 seconds ARTWORK MUST BE SUBMITTED BY TUESDAY 9TH OF JULY AT 3PM. to one minute long, which should reflect your shows identity and personality. Make sure you send your promotional video or trailer ALL ARTWORK SHOULD BE SUBMITTED WITH VENUE INFORMATION, to us at [email protected] and we will DATES AND TIMES - TEMPLATES AVAILABLE FROM LINK ABOVE! use it as part of the show trailers loop at the Underbelly Bristo Square Box Office.

16 underbellyedinburgh.couk @underbellyedinburgh @followthecow 17 UNDERBELLY PRESS OFFICE PRESS RELEASES The Underbelly Press Office acts as a liaison between the media and you. Our Think of a press release as a teaser to get people interested! A good press small but busy team are responsible for: release for the Fringe should be short - no more than one A4 page. Include key information at the very beginning: name of show, name of company, Ticketing: authorising and processing thousands of press ticket requests from one sentence about the story - highlighting any relevance to current affairs/ journalists and performing companies throughout August. emerging Fringe themes, and information on the people involved (especially Acting as a Point of Contact: responding to media enquiries about specific if they are easily recognisable or award winners), your venue and dates. shows, themes or stories, and connecting them with you accordingly. A strong visual (show image) should be included in the body of the press

releases. Previous reviews, stars and important quotes should be used but Digital Press Office: maintaining a central press resource available digitally only if relevant to the show. If available, include a link to more pictures, (dropbox!) that hosts all the information the media need in one handy website, trailer and your social media accounts - don’t forget to put your location. contact details at the bottom and always send your release in a .doc format. Press Cuttings: scouring print, online and broadcast outlets on a daily basis to Don’t put all the information about your show in the press release, if media create a comprehensive record of all Underbelly shows’ coverage. are interested they will get in touch to ask. Filming & Photography Rights: authorising requests from third parties and A press release should be sent out as early as possible but not on the same visiting companies to film, photograph or record on-site, overseeing the day as any other major Fringe announcements. Always include your press administration of release forms, and acting as a point of contact for any release in the body of an email and not as an attachment (journalists and queries that arise during the process. editors are more likely to read it this way). If you do not have a media list the Advice & Support: acting as a point of contact for all visiting companies and Fringe Media Centre collates all media contacts into one useful spreadsheet. helping you with any questions you may have during the month. Get in touch with [email protected] to ask for it. Do not send your press release to all media - only relevant people. If you do not hear back within a few days, follow up with another email but only key DEDICATED PR people and one per publication. If you haven’t got a full time PR then a short sharp burst of activity from a PR If you do need help, please ask and come in and say hi when you arrive in at the beginning of the Fringe should get you on the radars of key Edinburgh. The Underbelly Press Office is located in the Marketing and Press media. They can write the press release, send it out, chase press, target Office in the basement of McEwan Hall. Or email [email protected] preview mentions and reviews. If you have a company member who is with any queries. personable, media-savvy and has a good eye for detail, a PR may not be required - but remember it does take time! DROP IN SESSIONS If you need any recommendations for PR the Fringe Media Office has a collated list of publicists they recommend and don’t forget to do your Underbelly will be holding marketing and media surgeries prior to Fringe, homework online as well. dates are yet to be confirmed.

There will also be surgeries every week during August, more information will follow on these as well, and you can always drop in and see us any time at McEwan Hall. 18 underbellyedinburgh.couk @underbellyedinburgh @followthecow 19 All offers and discounts are set up on a day-to-day basis and at least 24 hours TICKET PROMOTIONS in advance. This is so we can all keep an eye on ticket sales and discount in response to demand. There are several options available such as 2for1, papering comps and the half price hut. If you would like to book any of these then you must contact BLACK WEDNESDAYS your own box office at your venue (Bristo Square, George Square, Cowgate The first full price Wednesday of the Fringe, is affectionately known as Black and Circus Hub). Wednesday as sales tend to be quieter on this day. In the last five years, the Big Four venues (Assembly, , Pleasance and Underbelly) have [email protected] for shows at Cowgate partnered together to offer £5 tickets to the Big Four staff or anyone with a [email protected] for shows at Bristo Square Company Pass. This is a great way to get people into the shows, see other [email protected] for shows at George Square people’s show and spread word of mouth. The £5 tickets can only be bought [email protected] for shows at Circus Hub on the day and unless you have opted out of it, you are enrolled in it. If you would like to change this at any time, please speak to the Box Office Supervisor at your venue’s Box Office. PAPERING COMPS This is only allowed during the first 5 days of the Fringe and are there to help HALF PRICE HUT you boost sales and sell your show by word of mouth. When using this The Virgin Money Half Price Hut on Precinct sells half price tickets method you must make sure that you are targeting the correct people - on the day of the performance for shows that have chosen to be included. It’s interact and engage with potential audiences, rather than simply giving peo- a great promotional opportunity for your show and will help boost audience ple free tickets that they will not use. numbers. You do not have to sign up for the whole run and can decide on a performance-by-performance basis whether you would like to have tickets on Your first 30 papering tickets will be issued free of charge; thereafter you will sale in the Half Price Hut. Remember Half Price Hut tickets are 50% off and be charged 30p+VAT per ticket. Papering tickets do not affect your company not 2for1. We suggest also flyering on The Mound on the days you choose to comp allocation. use the Half Price Hut.

Please not that these are not be given to your guests, press, promoters, talent Please remember that all the above should be booked through your own scouts or agents - that is what your company comps are for. If you are found box office - if you are unsure please ask! to be deliberately misusing your paper comps you will not be issued anymore and charged for all tickets previously used. DISCOUNTED TICKETS The first Monday and Tuesday of the Fringe are the official 2for1 days. After these days, you may want to run other offers to encourage people to come to your show - especially mid-week. This can be done by setting up a promo code via your Box Office for use online.

Promotional codes will be valid through the Underbelly website only. You can share this with your social media followers or we can give you a code word which can be given out with your flyers. Customers can then secretly give it to the Box Office when booking to claim the offer. The discount can be run at a particular time of day, or a flash sale for 12 hours etc. not on Saturdays.

20 underbellyedinburgh.couk @underbellyedinburgh @followthecow 21 BOX OFFICE INFORMATION COMPANY COMPS OPENING HOURS These tickets should be given to anyone you would like to come and see your Pre-festival box office opening hours are Monday to Friday 10am - 6pm. show for free. There are a limited number of these tickets held per perfor- During Fringe all box offices will be open 7 days a week. mance for you and they must be requested at least 4 hours before your show starts. After this time the system will automatically release them for BRISTO SQUARE sale to the public. 31 July - 26 Aug | 10am - late Your contract will inform you of the total amount of comps that your are GEORGE SQUARE entitled to issue per performance and any charges that you will incur if you 31 July - 26 Aug | 10am - late go above the stated amount. It is your responsibility to monitor your company comp usage which can be done using your online sales reports. COWGATE 1 - 25 Aug | 10am - late

CIRCUS HUB HOW TO BOOK COMPANY COMPS 2 - 24 Aug | 11am - late You can book your own company comps online through our ticketing system.

PHONE BOOKING LINE 1. Visit - https://ub.via.red61.com 31 July - 26 Aug | 10am - 9pm | 0131 510 0395 2. Login using the same details as you do to access your sales reports. Please do not use this number to speak to Box Office Managers/Supervisors 3. Your show(s) with be listed here. Click on the show that you would like or to check sales and discuss comps. The staff who answer the phone will not to book the comp tickets for - all dates and times your show is on will be able to help and you will be blocking the phoneline for people who are be displayed here. calling to book tickets to see a show! 4. Once you have selected the date you would like to book - click the arrow on the right hand side, this will tell you how many tickets are available, next to this is another blue arrow pointing down, clicking on SALES REPORTS this will display Company Comps. The information is at your fingertips by using the online sales portal - 5. Click on the blue arrow pointing right and select the number of tickets reports.via.red61.com/ub/reports. you would like to book. 6. Fill in the details of your guest and press confirm. Your guest(s) will be You will receive an email from our Box Office Team towards the end of May sent an e-mail with the ticket details. with your individual login details which will also contain all the frequently 7. All the tickets are COBO, so must be picked up at the box office. If your asked questions about the sales reports. guest replies to the confirmation e-mail regarding cancelling or changing their ticket, we will direct them back to you and not change a Please note that Box Office team members do not have access to this booking without your agreement. information, so refrain from asking for this information at your venue’s Box 8. If the remaining number of tickets does not update immediately then Office. please refresh the page.

22 underbellyedinburgh.couk @underbellyedinburgh @followthecow 23 BOOKING COMPANY COMPS THE TRADITIONAL WAY You can also request Company Comps by: MERCHANDISE 1. Emailing [email protected] We are always happy to sell merchandise for your show. Please speak to the 2. Using the online request form underbellyedinburgh.co.uk/pages/comps Box Office Team when you register at your venue and you can discuss the 3. In person by filling out a request form at your venues Box Office. best way of managing your sales.

All requests for Company Comps must be from one of the two authorised You can leave a small amount of merchandise at the box office that the team email addresses/people. All comps from these people will be processed in can sell for you. Please be aware that the Box Office does not have a huge good faith, so please make sure that your details remain secure. amount of display or storage space. So, please keep an eye on your sales and your merchandise can be topped up when necessary. For requests via email please always use the following format The stock will be counted in and out by the Box Office Supervisor and SUBJECT: Show title, performance date and time yourself. Remember to collect anything that is left over at the end of the BODY: Show title, performance date, number of tickets required, name of run. You will also need to provide a product and price list. Prices should person attending. either be whole numbers or 50p, so please no merch prices at 0.99p. You must send a separate e-mail for each Company Comp request. This helps Underbelly charges as commission from all sales on merchandise made at the us to process them in the quickest and most efficient way. It also ensures venue at 15%+VAT. Merchandise therefore must not be sold anywhere else urgent ones are not missed. within Underbelly venues without the Box Offices prior approval - all sales Comp requests are never accepted over the phone as there is no way of must be accounted for. authenticating the person calling! You will not be very happy if a member of the public has chanced it and ended up with 5 comps to one of your shows! SOLD OUT BOARD Shows will go on the sold out boards when the Box Office Supervisor on duty (or other manager) deems that every available ticket has been allocated or FRINGE ARTS INDUSTRY COMPS sold! (Woohoo) We will not put your show on the board for any other reason, If you have performed at Fringe before a new system was introduced in 2018, even if you do ask extremely nicely and try to bribe us! so please take note. We do try to be very prompt and keep the boards updated but on a busy day, All Arts Industry requests will be emailed straight to you, you can then we are still selling for all other shows and sometimes unexpected events may confirm or decline the request, this then goes straight back to the Fringe and happen. So, please bear with us as there might be a delay in your show being they will book them in. Please remember that these comps count to- written up on the board. The Box Office Team will put it up as soon as they wards your Company Comp allowance. can! PRESS TICKETS Press tickets are processed through the Marketing and Press Office in McEwan Hall and do not count against your Company Comp allocation. Email [email protected].

24 underbellyedinburgh.couk @underbellyedinburgh @followthecow 25 HELPFUL INFORMATION KEY PEOPLE Elizabeth Burchell – Director of Marketing & Communications Amy Briggs - Senior Marketing Manager Annie Wheeler - Marketing Manager Susie Gray – Underbelly Head of Press and Director of The Corner Shop PR Magda Paduch – Marketing and Press Office Manager / Publicist

The best way to contact us is by emailing [email protected] or for media and press enquiries [email protected] OUR VENUES BRISTO SQUARE (McEwan Hall, Ermintrude, Daisy, Clover, Buttercup, Cow Barn, Dexter, Frisian, Jersey, The Dairy Room) GEORGE SQUARE (Udderbelly, Wee Coo) COWGATE (Big Belly, Belly Button, Belly Dancer, Iron Belly, Delhi Belly, Belly Laugh, White Belly) CIRCUS HUB (The Beauty, Lafayette) LOGO AND BRANDING DOWNLOAD Please use the link below to access all Underbelly logos, venue logos for artwork and branding information. www.underbellyedinburgh.co.uk/pages/logos-branding-and-guidelines

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