YANTAIYANTAI WINEWINE BAYBAY

Newsletter Number 14 - May 2016

Gourmand Wine Frankfurt book fair Awards 2 红酒 14 法兰克福书展 28 美食家奖 30 30 30 , Birthplace of Cuisine - Shandong cuisine is one of the 4 main cuisines of - It is the fundamental base of Imperial and Beijing cui- sines. For centuries, the cooks of the Emperor, and top restaurants in Beijing came from Yantai - Shandong cuisine started in of Yan- tai. It is there that the Gourmand Awards take place,in Yeda new district which was carved out of Fushan. Yan- tai is the Capital of Shandong Cuisine. Yantai, Capital of Wine in China - The headquarters of the main wine companies in China are in Yantai. Some 40% of the wine in China comes from Shandong. - There are over 140 wineries, with more than 125 oiGourmand Awards new wineries planned. Penglai has the best - Pula Valley is a gigantic new wine area of 22 000 jMay 28 - Television Awards hectares, with 7 000 to be planted. The first bottles are an Italian Riesling 2014. May 28 - Wine Awards - Changyu will open the production at its new City of Wine in 2016, May 29 - Cookbook Awards with a yearly capacity of 400 million bottles - The Yantai new Bonded Port Areas ( 2014 ) will become the hub k for wine imports by sea in the North of China, which are expected to increase quickly. oiEvents jMay 28 - Women and Wine Yantai, the most charming city Angers-Yantai in China Wine book in braille - Yantai is one of the top four happiest city in China in 12-2014. The people are exceptionnally nice. May 29 - Gastronomic Diplomacy - It is the top resort city in China for 2013 and 2014 U3A-UATL universities - The local economy is strong , growing faster than China, thanks to cars ( GM ), gold ( 100 tons/year ), wine, and food Slow Food China - Must see : The waterfront, similar to Nice or Cannes in France The pedestrian old town, renovated next to the Changyu wine mu- LaListe.com seum. The Penglai Pavilion, the fairyland of the 8 immortals of Tao. oiTourism k jMay 27 - Yantai Centre Friendly Shandong May 28 - Yantai Wine Bay - The wonderful friendly people are the first asset of Shandong, 96 millions. It is more population May 29 - Pula Valley than Germany in less than half the space. May 30 - Penglai - It is the first in China in the production of wheat, cotton, gold and diamonds. May 31 - Taila - It is the birthplace of . k  Yantai Newsletter Gourmand International 1 Pintor Rosales 50 - 28008 Madrid - Spain - Publisher Édouard Cointreau - Editor in Chief Pascal Serre 30 www.cookbookfair.com  Auxerunt haec vulgi sordidioris audaciam, quod cum ingravesceret YANTAI WINE BAY Newsletter Number 14 - May 2016 YANTAI WINE BAY Newsletter Number 14 - May 2016

Country Ranking, Gourmand Awards Gastronomy, food and wine culture, in print or digital Gourmand Awards, in Yantai, China, May 28-31, 2016 国家排名,美食家奖 餐饮,食品及酒文化,以印刷或数字 美食家奖,在烟台,中国,五月28-31,2016年 Countries on shortlist Food Drink Total 1 - USA 58 22 80 209 countries are participating with entries in the com- Our process is inspired by the Olympics, with first the 2 - France 52 25 77 national winners qualification by country. Then they petition for food culture. It is more than in the Olympic 3 - UK 53 13 66 Games for sports. No other cultural competition has so compete for the Best in the World. We are also inspired many countries participating. by the Olympic spirit, which has become the basis for 4 - China 37 17 54 the Gourmand Family. 5 - Spain 39 12 51 Languages of the entries We are often compared to the film Oscars, for the 6 - Germany 35 8 43 English : 30% glamour, the role of television, and the deep emotion in 6 - Sweden 34 9 43 Spanish - Portuguese : 17% the room and on the stage, when the Best in the World French : 9% 8 - Canada 30 5 35 learn they have won. In fact, it has become equally pres- German : 8% 9 - Australia 17 12 29 tigious and rewarding to be in the top three. Gourmand Awards - May 28-29 Scandinavian : 7% 10 - Italy 23 4 27 Chinese : 6% Number of finalists for Best in the World 11 - Brazil 24 2 26 The process 12 - Belgium 17 6 23 13 - India 19 1 20 12 - 2015 National competitions Winners qualifications - 209 countries participate 14 - Singapore 17 1 18 Twenty One Years 14 - South Africa 13 5 18 2 - 2016 Shortlist - 103 countries remain qualified History of the Gourmand Awards 14 - Switzerland 18 0 18 5 - 2016 Best in the World – In 2015, 49 Countries 17 - Netherlands 14 2 16 won. The process is inspired by the Olympic Games 二十年 美食家奖历史 18 - Portugal 11 4 15 19 - Austria 9 5 14

1995 - Frankfurt - Creation of the World Cookbook 2007 - Beijing 19 - Ireland 12 2 14 Awards at the Book Fair, for books of 1995 19 - Peru 13 1 14 2008 - London Désignation Olympics 2012 Gourmand Awards 2015 1996 - Frankfurt 22 - Japan 12 1 13 2009 - Paris - La Comedie Francaise Number of countries 204 205 1997 - Paris 23 - New Zealand 11 1 12 2010 - Paris - Le 104 Competitions/categories 303 120 1998 - Perigueux, Dordogne 2011 - Paris - Les Folies Bergere Winner gold - Countries 50 49 24 - Chile 8 2 10 1999 - Versailles, next to Paris 2012 - Paris - Les Folies Bergere 24 - Malaysia 9 1 10 2000 - Perigueux, Dordogne 2013 - Paris - Le Carrousel du Louvre 26 - Norway 9 0 9 2001 - Sorges , capital of the Truffles of Perigord, Dor- 2014 - Beijing - Daxing Many small countries have a chance of winning in 2016 27 - Denmark 7 1 8 dogne 2015 - Yantai, Shandong, China for instance Cyprus, Fiji, Maldives, Namibia, Slovenia, Taji- 27 - Greece 7 1 8 2002 - .VACANT - New brand - Gourmand World Cook- kistan and others. Seven of the top ten countries are the 2016 - Yantai, Shandong, China 27 - Mexico 8 0 8 book Awards same at the Olympics and on the shortlist of the Gourmand 2003 - Chateau de Brissac, Angers, Loire Valley, for Awards. 27 - Thailand 6 2 8 books published the year before Total : 21 awards events in 7 countries 31 - Argentina 6 1 7 2004 - Barcelona France - 11 times, with 6 in Paris 31 - Philippines 7 0 7 2005 - Orebro - Grythyttan, Sweden Others - 10 times, with 4 in China 2006 - Kuala Lumpur 2015 - Frankfurt - 20 years celebration

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Gourmand awards Summary Program 美食家奖 总结计划 The Gourmand Awards are unique Edouard Cointreau The complete program will be several pages - France and China Ladies of Wine Guild ODVT Président The Gourmand Awards There are no other cultural awards in the world that are so international, with 209 long, published on May 20 for the guests of meeting countries participating .with entries in the competition, even in film, television, - Celebration dinner books or music.Only in sports the Olympics have so many countries, more than the United Nations. The the event. This is a summary, with the main Gourmand Awards competition is free, and open to all, big or small, for sale or free, digital or print, private events of each day. There will be changes, j29 - Food Culture Day or public, trade or selfpublished. Everyone gets the same respect. It is the work that receives an award, reco- with television food shows screenings, book - Gourmand World Cookbook Awards gnizing that il is nearly always team work. Special interest is given to work that has social value, and that can presentations, wine tastings, and food pro- be transmitted through generations in time, or through countries, - Gastronomic Diplomacy conference Jounalists often compare the Gourmand Awards to the Oscars for film. They are similar for glamour and the duct presentations - LaListe.com , the best 1000 Restaurants in the impact of the media and television. In fact, the Gourmand Awards were inspired by the Olympics in scope World and process. As a result as in the Olympics, it is the participation that is important. It can even change your oiMay - Slow Food China panel presentation life, on many levels, even if you do not win the top award. - Trends in world publishing, by Edouard Coin- j10 - 23 - Arrival of the international staff treau - Tour of Pula Valley new wine area, 22 000 hec- The Impact of Sharing Food and Wine Culture tares j18 - Opening of exhibitions - Celebration dinner the Gourmand Awards - Food and wine cultures are a global puzzle built with an infinite number of local cultures, - International Tianma Vellas University U3A j - The Best in the World at the Gourmand Awards 30 - Professionals Day which may be broken up in smaller and smaller exhibition are opinion leaders and experts who are the pieces. - Wine labels collection - China Shandong Cuisine conference guides to establish the real value of food and wine - Food and wine give a true vision of people and - Chinese calligraphy - Peru food and pisco presentation - This is how the Gourmand Awards have helped their country. It is easy to understand, and very - Silk Road Food in Central Asia presentations with great success in the past Sweden, Spain, convincing. - The Blind and Wine Malaysia, or even local areas in France build up j25 - Press conference for Chinese media - Sharing food and wine brings mutual unders- - Tour of Penglai Pavilion, old Penglai, Mulangou as food and wine tourism destinations.The awards tanding, respect, harmony and peace. village, wineries are this year in Yantai for wine in China, and Shan- - Food and wine are key aspects of the image of j - Opening of Penglai Vinitech fair for wine pro- dong food. 26 - Arrival of first guests groups countries. fessionals - Many winners are celebrated by their govern- - It is a very important component of human - Gourmand Family dinner - Shandong cuisine dinner ments, national media and social networks. It health. can change their life, and launch their career. A j31 - Final Day j number of national or international stars owe their Food and wine and tourism 27 - Tour of Yantai Center, the waterfront, - Yantai Fruits presentation career to a Gourmand award the Changyu wine museum, the streets of old - Yantai presentation - The three top winners in a category are from - Food is the number one of the positive criteria Chefoo, shopping - Organic food in Yantai presentation different countries . The three have the rights to for international tourists, increasing from 25% - Organic wine benefits for humans, conference the Best in the World logo and sticker, and certi- fifteen years ago to 38% in 2013, according to a - Welcome dinner - Tour of Taila wineries and resort, 2 000 hectares ficates. study by the Australian Tourism authorities. The - Yantai cuisine final dinner - The winners get access to the media. They issue two other top criteria are negative, eliminating j28 - Wine Day - Food Television Day press releases, and beccome very active on blogs destinations for security and cost. - Gourmand Awards for Wine, Drinks, and Food and social media. Television is often the first step, - For international tourists the trend is for more Television immediatly after winning Best in the World. The local tourism, rather than spending short time - Angers -Yantai Ten Years celebration time difference with China works well for the win- in capitals. Sacavin Wine Guild of Angers presentation ners to prepare their media effort after they win : - First world presentation wine book in braille for - Winners get more visibility in the market place, the blind and higher sales - Visit of Tianma Vellas International U3A Univer- - Translations and international trade rights open sity for older people for negotiations.

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Conference - Yantai Wine Bay - May Tastings - Yantai Wine Bay - May 会议 - 烟台葡萄酒湾 - 五月 品酒 - 烟台葡萄酒湾 - 五月 pi +13-14 LaListe.com, the 28 - SATURDAY oi28 - SATURDAY +11-128Prosecco best 1000 restaurants in the + 9-10 Prosecco presentation and tating world, by co-founder Jorg 1- China wines +13-148NEMETON, Château Masburel Zipprick +9-108Runaway Cow winery, Penglai, by + +10 -11 Angers presentation by Benoit Pilet, 14-158Spain - Catalan Wines, Lluis Tolosa winemaker professor Pascal Durand deputy mayor in charge or international +14-15 Gastronomic Diplomacy, + 2- tasting room number 2 by Gastronomic 10 -118Treaty Port Scottish Castle and +11-12 The wine tasting book in Braille for the + Diplomacy, by Guillermo Winery, Penglai, by Chris Ruffle, founder 9-108Austria - Wachau Nikolaihof, visually impaired, by Rudolf Lantschbauer, Gonzales Arica, president Christine Saahs Yulan Cai, and Karl Breitenberger. +12-13 Pula Valley video and presentation- Global Center for 8 by Mrs Lin YanSheng, vice president +10 -118Portugal Wine Diplomatic diplomacy +13-14 Organic marketing, around the world, + + 11-128South Africa wines the case of wine by Beatrice Cointreau, author 13-148Taila Winery - by winemaker Gerard Colin + of Organic wine, a marketers guide, USA, 2016 Guillermo Gonzales Arica +16-18 Gourmand World 14-158Arrack Ambassador of Péru Cookbook Awards +14-15 Sacavin Wine Guild from Angers, 2 - Foreign Wines presentation, Tom Hsu, Guillaume Roussy 3- tasting room number 3 +9-108Bordeaux Crus Bourgeois, Tutored tasting by professor Keith Grainger +14-168Australia Wines - Museum of Wine +15-16 ODVT Guild of the French Women of Wine, Honors for Chinese Women of Wine +10 -118Admirable Family Vineyard, from Malibu, Calfornia, by winemaker Beatrice oi 30- MONDAY +16- 18 Gourmand awards for Television Cointreau Gourmand Awards for Drinks +9-108Wine Tasting For the Blind +12-158France +10 -118Chocolats Benoit pi Catherine Corbeau-Mellot, Loire pi29 - SUNDAY 30 - MONDAY Juliette Monmousseau, Loire +11-128France-Charcuterie + +9-10 Frankfurt Book Fair for the Guillaume Roussy, Loire 10 -11 Gastronomic books publishing trends, +14 158Honduras Coffee by Edouard Cointreau Gourmand Winners by EdouardCointreau Françoise Rigord, Provence Valérie Rousselle, Provence +15-168Pisco - Timochenko + Food on the Silk Road, The Pamir, Plov +11- 12 Presentation Slow Food China, panel of 10 -11 NEMETON, Jura international Slow Food members, with chair of LAVINIA, Terroirs +11 - 12 Shandong Cuisine, Slow food China oi 31 - TUESDAY by Yantai Cuisine chefs oi29 - SUNDAY +11-128Sweden products +14 - 15 Happylicious Children books 1-Tasting room number one +13-148Loire wines - Guillaume Roussy +11 - 12 Shetland Food and Drink presentation +9-108Chile Wines, Fantini +14-158Cognac +10 -118Roussillon Wines

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Gastronomic diplomacy Conference www.laliste.com Yantai, May 29, 2016 美食外交会议 and cultural. It has a major impact on tourism. " Gastronomic diplomacy is now a powerful formal public policy tool " says Melanie Asher, member of the LaListe.com is a ranking of international res- Global Council of Gastronomic Diplomacy. " It is evi- denced by recent examples of governments initiating taurants. It is the mathematical result of combi- First presentation in Asia of his book Gastro- ning over 200 different guides, including Michelin, diplomacy drives around their national cuisines such as nomic Diplomacy Manual ( 2015 ) by Guillermo Gault Millau and other national guides. It now has the US State Department launching its Culinary Diplo- 1000 outstanding restaurants, increasing rapidly In Gonzales Arica, ex-Ambassador of Peru in macy Partnership in 2012 ". It was Minister of Foreign Af- fairs Fabius of France who launched LaListe.com for the 2016. Honduras. best 1000 restaurants in the world at the Quai d'Orsay The president is Ambassador Philippe Faure, who Gastronomy and Palace in Paris on December 17, 2015, with 450 guests is also president of the French top tourism institu- food culture have from dozens of countries. tion Atout France. LaListe.com was launched De- become key ingre- cember 17, 2015 at the Orsay Palace of the Ministry dients of the soft At the Gourmand Awards of Foreign Affairs of France. The sponsors include power of countries. event on May 29, Ambassador Nestle, Moët -Hennessy, Accor Hotels, Ferrandi, Philippe Faure, Président The best diplomats Gonzales will explain the fra- from Talleyrand to Grand Crus Classes 1855. le Delas, Rungis Marche mework and practical steps of Hillary Clinton use Gastronomic Diplomacy, expe- International, Aeroports de Paris, Reynaud, Trans- them very effecti- gourmet. rienced now mostly in Central vely. Talleyrand is America, in a brilliant show of Co- founder Jorg Zipprick will present LaListe.com said to have won South-South diplomacy. He on May 29 at Yantai Wine Bay. Mainland China has for France at the will describe the practical links dinner table at the an important presence in LaListe.com. On March between the Maya cuisine of Congress of Vienna Copan in Honduras and the 11, eight of the LaListe.com Chinese top restau- in 2015 what Na- rants were honored in front of 300 chefs in Beijing Inca cuisine in Peru. After the poleon had lost on conference, registered assis- during the annual Chefs competition of the East the battle field of tants to the conference will be Eat Group presided by Liu Guang Wei. Waterloo. So it is historical that the first presentation in invited to a Pachamanca, the LaListe has rapidly established itself as a useful Europe by Ambassador Gonzales was in Vienna , to the traditional Peruvian barbecue, United Nations on March 18, 2016. The first presentation in the beautiful gardens of Yantai Wine Bay. reference around the world, with strong support in Asia will be in Yantai on May 29, 2016. from all continents. Ambassador Guillermo Gonzales Arica has a Master's Lucy LiuYu Degree from the Maxwell School of Government at the www.laliste.com Phoenix TV, Hong Kong As said in the foreword to the book by Carlos University of Syracuse, New York. He is a fellow of CDDRL A.Anderson ," Peruvians define and identify themselves at Stanford University in California. He was Secretary Ge- with their food. It is not language as in the case of the neral of the Presidency of Peru (2001-2005), in charge of French, the British or the Germans. Gastronomy is the Press Relations. He received a Gourmand Award for his element that allows Peru to stand out and compete with bookDiplomacia gastronomica y cocina fusion ( 2014 ). other nations ". Gastronomic diplomacy is the use of He attended the Frankfurt Book Fair 2015. gastronomy with the purpose of promoting one country He is now president of the Global Center for gastrono- commercially in another one. It is a concept developed mic diplomacy. by the French ( not surprisingly ) and accepted by Ame- ricans, Australians, British, Japanese , Swedes, among others. Gastronomy has become in a relatively short time an important part of the economy in Peru. So the Jorg Zipprick, co- founder future of Gastronomic Diplomacy is both commercial

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Orebro and Yantai, sister cities since 2002 ANGERS-YANTAI 厄勒布鲁,烟台,自2002年结为友好城市

In early March, Yantai visited Angers. The Confucius Yantai has a sister city in Orebro, Sweden. It is Insitute of Angers. organized concerts of traditio- most famous for its huge castle, where the hero of nal Chinese music, with centuries old beautiful ins- Napoleon wars General Bernadotte truments. was elected in 1810, to become the They fascinated the enthusiastic Western audiences. The founder of the dinasty of kings of Swe- 5 star artists from Yantai were Sun Jing on the Yang Qin, den of today, The Gourmand Awards Liang Hanwen on the Guzheng, Yuan Fei on the Pipa, Qu took place in this castle in 2005. On Dong Liang on the Dizi, and Sui Yuan with the Erhu. March 15. 2016, the Governor of Ore- Officials from Yantai continued at the same time the bro, Maria Larsson, hosted a lunch fruitful exchange that has been continuing for 10 years. to honor the Swedish winners of the Sharing the experience of Angers as « smart city «, Zhao Gourmand Awards, in presence of Xiang Dong, Assistant Director of the Foreign Affairs, numerous media. and Xie Weili, Director of the Cultural Center of Yantai The event was organized by Pelle researched the « silver economy « achievements for ol- Agorelius, the partner of the Gour- der people. mand Awards in Sweden. He is an In late May, Angers will come to Yantai, under the lea- Ernst Kirchsteiger, TV 4, entrepreneur in Orebro, best known for his heal- Photo from left to right Army dership of Michelle Moreau, first deputy mayor of An- Author Maria Holm thy food brand Husmanbord with a family estate representative Fredrik Steen, gers, who has known Yantai for ten years. Jean Pierre of farms with over 1 500 hectares of land. He is Governor Maria Larsson, Berheim , the Vice President of Angers Loire Metropole coming to Yantai with an important Swedish dele- Carl Jan Granqvist will be in charge of economic matters. He is well known Daily Le Courrier de l’Ouest, gation in May. in the wine sector as the ex-president of Bucher Vaslin front page, March 2, 2016, one page inside At the March 15 event, there was an exhibition of The group is coordinated by Bernadette Guiter, interna- cookbooks. tional manager for Angers. The visit will have two focus, gastronomy, and universities for older people. Ernst Kirchsteiger, the leading star of Swedish television TV4 spoke at the press lunch, as well as A group of twenty students of the Universite d’Angers cookbook expert Karsten Thurtsell. The lunch was du Temps Libre will visit with their president Alain Jaco- served by Culinary Olympics Medal Chef, Bjorn bzone the Tianma Vellas International U3A. This Angers Stahlberg, with Husmanbord healthy products. University for older people was the second in the world, immediately after Toulouse, and it is now one of the The Gourmand Awards are a cultural bridge largest in Europe. Two experts of the Chamber of Com- between the sister cities of Orebro, Angers, and merce of Angers, Didier Chateau and Jean Francois Rey- Yantai. nouard will bring their knowledge of the Silver Economy for senior citizens to Yantai. Angers is the hometown of the Cointreau family. The visit to Yantai of this large delegation was made possible by six months of meetings with Mayor Christophe Bechu. It is Benoit Pilet, deputy mayor in charge of international, who will make a multimedia presentation of Angers on Johanna KulLman, Norstedts cookbooks publisher, Sven-Erik Bucht, Edouard Cointreau et Jean Yves Bardin Saturday May 28 at 10 in the morning. The delegation the Minister of Agriculture of Sweden, des Vignerons d’Anjou Of Angers will participate actively in the activities of the Pelle Agorelius, at Gastronord, April 2016 in Yantai, Gourmand Awards, to meet The Chinese from Yantai June 8, 2015 and all China, and the international guests.

Book exhibition

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Yantai Capital of Shandong Cuisine NEMETON 内觅萄 鲁菜烟台资本 Exclusive Wine Bar

A businessman introduces the traditional dough modellings during the third China International Food Yantai is the birthplace of Shandong Cuisine, the Festival in Yantai, east China's Shandong Province, Clément PIQUET and Gaël SAUGE , French Directors fundamental cuisine for the other Northern cui- November 1, 2008. (Xinhua Photo) and owners of NEMETON 内觅萄 : Independent French sines, and the backbone of Imperial Cuisine. It is well wine exporter and independent French wine importer documented that the first Emperor of China, Qin Shi- in China. pagne 1er Cru 100% Family Winemakers Huang toured 3 times Yantai, and that he brought back NEMETON 内觅萄 will hold an exclusive wine bar spe- ◗ LOIRE in 210 BC the recipe for braised cuttlefish roes, given to Yantai is famous in all China for its fruits cially for the 21th Edition of Gourmand World Cook- Château de Minière, AOC Bourgueil him by the Water immortal of Zhifu. It is during the reign - The Red Fuji apple, with 100 000 hectares book Awards. of Kublai Khan of the in the 14th century ◗ PROVENCE - The Big Peanut, with 110 000 hectares AC that cooks from the Fushan district of Yantai became The opportunity for guests to taste their wines impor- 100% Premium Quality - The Big Cherry, with over 50 000 tons a year the official cooks for the Emperor, which continued for ted in 100 % exclusivity, directly from traditional French - The Pears, believed to be the best in China. Château Les Valentines, AOC Côtes de Provence five centuries. The top 8 restaurants in Beijing eighty vineyards. years ago all had managers or chefs from Yantai, and Real French value is a dutiful commitment for NEME- 80% of the staff came from Yantai. The most famous dishes TON. On January 2016, NEMETON also opened a pri- NEMETON WINE TASTINGS - Hand pulled noodles, Fushan Style vate wine school in Yantai, a simple way to encourage The Gourmand Award. On May 28, ,the Gourmand more and more local people to gain wine knowledge. NEMETON will also hold two wine tastings : Awards will take place in the new YEDA district, the Yan- - Double Blessing Fish - The famous so-called “yellow wine” Château-Cha- tai Economic Development Area, until recently part of - Braised Yellow Crocker. Besides, NEMETON frequently organized private lon from Jura, Domaine Berthet Bondet. the Fushan district of Yantai, with the best food of all events with 5 stars hotel and leisure companies in order Northern China. There are official Fushan food sculptures for to enhance the local activity and let enthusiast’s guests - Château MASBUREL, an independent vineyard with banquets, really beautiful to match in the best way food and wine. more than 250 years of history, situated between Shandong cuisine is not spicy, with many vegetables, Pomerol and Bergerac. fruits and seafood. The local products are really dif- - Lotus shaped lantern ferent and delicious. The reference book on Yantai cui- - Lantern bringing Wealth and Riches NEMETON WINE BAR sine is Delicious Food of Yantai, Capital of Shandong - Lantern of Health and Logevity ◗ ALSACE Cuisine ISBN 978-962-374-364-8. - Life is so beautiful Domaine Bauer, AOC Alsace It was published in English and Chinese by Cheng - Flying Dragon ◗ BORDEAUX Weihua, President of the Yantai Cuisine Association, - Immortal congratulating a birthday. in September 2008. He received a Special Award at the Château Vieux Guillou, AOC Saint-Émi- Gourmand Awards in 2010 in Paris. He is still the presi- lion 100% NEME- dent of the Association, and will welcome all the guests TON’s exclusivityChâteau Edmus, AOC in May in Yantai. With the Yantai chefs he will demons- Saint-Émilion Grand Cru trate the excellence of Shandong cuisine. ◗ CHAMPAGNE The most famous local seafood are Domaine Charles Pougeoise, AOC Cham- - The sea bream, called Jia Ji, Entrance, Luck. The best is from «rabbit hole», in the sea in Penglai - The swimming crab, in Chinese Three Warts Shuttle Crab. The best is from Laizhiu district - The Swan Egg Clam, the purple Washington clam, from Changdao and Zhifu districts - , always sold in pairs in Northern China

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Wine and Tourism Program Yantai area wineries 葡萄酒和旅游局计划 烟台地区酒厂 oiMay 26 oiMay 29 - Pula Valley Day Arrival of many guests 9:00 Bus sent By Pula Valley - Luye Green Leaf Gourmand Family Dinner 1030 - 11-30 Visit of Chateau Charm at Pula 1 - Treaty Port Vineyards - Scottish Castle, May 30 Valley, view of the 22.000 hectares from the 23 hectares Walk though Mulangou wine village, top of hills Mulangou, Penglai, 50 with Professor Pascal Durand o Lunch with Pula Valley wines, Italian Riesling iMay 27 - Tour of Yantai minutes from Yantai Wine 3 - Pula Valley, Laishan, Yantai, 22.000 hec- and Cabernet Sauvignon Bay 9:00 Tour bus Return 15:30 Tianma Yantai Wine Bay tares 90 minutes from Yantai Wine Bay Chateau Changyu Castel from the bus 16:00 Gourmand Cookbook and Food Culture May 27 Changyu City of Wine, the 400 million bottles Awards Wines for the Welcome May 28 - 12:00 production unit, from the bus Celebration Dinner - Taila Wines Dinner Yantai center Presentation of project, video, with Mrs. Lin Winners of China Wine Yansheng, Vice President Changyu Museum of Wine and Brandy and Spirits Awards Waterfront, pedestrian streets oiMay 30 - Penglai day, with Informative labels in May 29 - All day visit Lunch local Yantai foods Runaway Cow Winery English and Chinese Shopping Vintage photos name the Tasting of Italian Riesling 2014, Cabernet Sauvi- 8:30 bus sent by Runaway Cow winery Return by the Golden Beach waterfront wines gnon 2014 Return to hotels Professor Pascal Durand is the tour guide - White - The Lady of Fashion , Chardonnay, Welcome dinner East meets West - Wines : Wine chateaux scenic route, about 16 chateaux Viognier 2014 Roussillon + Xinjiang Xiangdu can be seen from the bus. - Rose - The Debutante , Grenache noir, 4 - Taila , Rushan -, 2.200 hectares Scottish castle and winery Sangiovese, Muscat 2014 90 minutes from DBR Lafite - CITIC from the outside - Red - The Prince, Petit Verdot, Arinaornoa Yantai Wine Bay Tao monastery visit 2014 oiMay 28 - Tianma Yantai Wine Bay Mulangou village walk May 28, 13:00 8:30 - 9:30 Bus to see Changyu City of Wine, Lunch at wine college in Penglai May 28, 10:00 Tasting with wine- Golden beach waterfront Chateau Junding - COFCO, 700 hectares, Tasting with founder Chris Ruffle California style winery maker Gerard Colin, Wine day at Tianma Yantai Wine Bay same wines as din- Guobin Winery, Chinese mansion style May 30, visit of winery Angers - Yantai ner, plus Viognier 2015 Loire Valley wines Celebration Dinner with beautiful bottles, with China wineries come to Tianma Yantai Wine the elegant Angel of Taila labels 2 - Runaway Cow Winery, 50 hectares Bay oiMay 31 - Taila day - White - Chardonnay 2014 Wine conferences Mulangou, Penglai, 45 minutes from Yantai - White - Italian Riesling 2014 9: Bus sent by Taila leaves Wine Tastings Wine Bay - Sweet rose - Cabernet Franc 2015 10:30 visit Taila 2 200 hectares with Winemaker Women of Wine meeting France - China - Dry rose - Cabernet Franc 2015 Gerard Colin May 28, 9:00 Gourmand Awards for Food and Wine - Red - Cabernet Franc 2014 Lunch at Taila, with Taila Wines Television Tasting with winemaker Professor Pascal - Red - Cabernet Sauvignon 2014 16:00 Arrival at Tianma Yantai Wine Bay Durand Gourmand Awards for Wine and Drink May 30 - Celebration Dinner Celebration Dinner - Treaty Port Scotland First ever, with first bottles of Chardonnay vin- tage 2015 Castle Wines May 31 - All day visit

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Wine tasting book in Braille for the blind Women in Wine 品酒书盲文的盲人 女性在葡萄酒

cookbooks all came to group in Chinese for Women of Wine, with over receive awards from The most important group of Ladies of Wine in the Gourmand World the world is coming from France to Yantai May 120 members in a few weeks. Cookbook Awards. Au- 28 -31 to meet Chinese Ladies of Wine. There are numerous Wine Guilds in France, with the thor Omur Akkor from There will be at least best known being Tastevin In Burgundy , Jurade de Turkey is expected in 18 French Ladies, Saint- Emilion, Guild of Coteaux de Champagne, Yantai for the Gour- coming for the first Sacavin of Anjou. There will be a presentation of mand Awards, Le Cor- don Bleu will be very ceremony in China Sacavin one hour before, at the same place.The present. on May 28, when Guild of Ladies of Wine and the Table is the most a corresponding important in the world for women . It was the first number of Chinese to be created for women. It was founded in 1983 as ladies will be induc- ODTV in French. ted. Among the For Beatrice and her older brother Edouard Coin- French Ladies, there treau, this event in China is dedicated to the frien- will president Fran- The first international presentation will be May 28 in dship of ODVT founder Odette Kahn, and their Three authors will be present, winemaker/ som- coise Rigord, and Yantai. mother Genevieve Cointreau, president of Cognac melier Karl Breitenberger, winemaker/ publisher Rudolf past- president Bea- Frapin. Odette was the leading editor of food and Lantschbauer and his wife Cai Yulan Both are winema- trice Cointreau. kers at the Lantschbauer- Cai winery in Austria. She is wine magazines for 20 years in France. Odette probably the only Chinese lady winemaker in Europe, The Chinese ladies and Genevieve were friends since their studies at with her name on the winery. will come from many HECJF, the best women business school in France, The book was published April 2016 in Austria, by Vi- regions of China, created in 1916, celebrating 100 years. Béatrice Cointreau nothekVerlag, with the help of University of Graz- 52 including Yantai, Bei- pages in Braille for the visually impaired, + 62 pages in jing, Hebei, Ningxia, German, soon to be translated to English. It will be trans- Yunnan, Xinjiang, and others. French and Chinese lated to Chinese.by Cai Yulan It takes 4 hours to print ladies of wine are presidents and managers of wi- the book in Braille, line by line It is a ring binder so that neries, vine growers, winemakers, wine writers, the book can be flat when the blind read with their fin- wine media specialists, wine collectors and serious gers It will be the first international presentation of this connoisseurs. A few men have been honored , such book in the world, a very important event of great social as Dirk Neeport, from Douro, Portugal. The Guild value, very interesting for the media.No other book in Braille has written for wine tasting in has two big meetings every year, one in the Spring, Braille, and none was ever entered in sometimes outside France, and the other in the Fall, the Gourmand Awards. usually in Paris. There are 3 books in Braille for cooking The event will bring together over 50 women of for and by the blind, the historical first Wine. It will take place at Yantai Wine Bay at 15:00 by Le Cordon Bleu in France, with the on May 28. Many more spectators are expected. Foundation for the Blind Valentin Hauy, Julie Song of Yantai Wine Bay has created a WeChat 15 years ago. Then a Spanish cook- book, with the Basque Cooking Scool The Lady of Peyrassol, winemaker in and the ONCE Foundation. Finally Provence, by Françoise Rigord, 2 years ago a book by Omur Akkor, président ODVT Turkey Cooking School and Rotarian Ladies Club . The authors of these 3

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Bordeaux tutored tasting Sacavin The Yantai Wine Cluster A History of Quality 烟台葡萄酒集群 Wines and the Rebirth of Cru Bourgeois

波尔多辅导品酒优质葡 The Guild of the Knights of the Saca- 萄酒和重生的历史中级酒 vin is the oldest wine guild in France. It was founded in 1904 at the Chateau of 庄的 Montreuil Bellay. It promotes the wines of the Angers and Saumur area. There is no better The inspiration for the Guild is writer region to illustrate Francois Rabelais, born 500 years ago in concepts of wine qua- the Chinon area of the Loire Valley, close lity than Bordeaux. to Saumur .He studied in Angers. The The heart of this presen- current Grand Master is Pierre Aguilas. tation will comprise a A branch of the French Guild will be tutored tasting of a quin- created in China in June 2016. Tom Tao tet of Médoc red wines, Hsu from Canaan estate in Huailai Valley which have all been will be its Grand Master. He will come Runaway Cow Winery - Mulangou - Penglai (2017) awarded the recently re- May 28 to Yantai and will present the launched Cru Bourgeois Sacavin with Guillaume Roussy, member classification. These of the Sacavin , and ambassador of Sau- Pula Valley (2015-2016 distinctive wines demonstrate great individuality within mur to its sister city of Penglai. a family structure, and offer superb value. Bordeaux, together with much of western France, was under English rule for 300 years, and a pattern of trade established. From the 17th century it was the Bourgeois who bought much of the land suitable for high quality viticulture in the Médoc district. Today the award of the Cru Bourgeois classification is given to châteaux on an annual basis, after each wine has been tasted and as- sessed. This guarantees typicity and quality. This is a sit down talk and tasting and will last for about an hour. The presenter is Keith Grainger, International Bordeaux Wine Educator and Winner of the Gourmand Award for the Best Wine Education Book in the World, 1995 -2014. Guillaume Roussy - Wang Youchang Yantai Wine Bay -March 23, 2016 hChâteau Le Temple - Médoc hChâteau Maison Blanche - Médoc wInformation hChâteau du Raux – Haut- Médoc www.confreriedeschevaliersdusacavin. com hChâteau Maucamps - Haut- Médoc hChâteau – d’Arche - Haut- Médoc

Pula Valley (2015-2016)

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Drinking the label Wine Labels.Tianma Yantai Wine Bay. May-June 2016 葡萄酒Labels.Tianma烟台葡萄酒湾。 五月至2 016年6月

"Many people drink the label, not the wine", says Edouard Cointreau. He is organizing in Yan- tai in May-June 2016, the first exhibition of a big wine label collection in China. It is one of the first wine labels exhibition of this size in the world. It is an important wine culture event. It is also a marketing exercise to better understand Chinese and Western views of wine labels Expo preparation There will be awards for the best current wine labels. The exhibition will show over 4000 labels from 25 countries, including China. Most labels come from The bulk of the collection is in the classics from 1955 to 1990, organized by countries and regions. For bottles that have been drunk over 20 years ago. They France, it is strong in Alsace, Bordeaux, Burgundy, Champagne, Cote du Rhone, Languedoc-Roussillon, Loire are very difficult to find today. There are rarities, from Valley. There are also modern recent labels. Gruaud Larose 1918 and 1921, Haut Brion 1933, or the younger Lafite 1953 or Cheval Blanc 1955. Other countries rarities include a beautiful label from Hungary Tokay 1936, the Portuguese Oporto Croft 1945, or the star of Spain Vega Sicilia Unico 1966.

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ENJOY LIFE ENJOY LIFE AT YANTAI WINE BAY AT YANTAI WINE BAY 享受生活烟台葡萄酒湾 享受生活烟台葡萄酒湾

◗ The sea, the pier, the beach, the gardens ◗ Shopping West - The Gold River North - The Golden Beach, the pier, the sea Yantai Wine Bay commercial center East - The Forest River and the woods Pedestrian shopping streets South - Changyu vineyards, across the road The Gold River really has gold, coming from the ◗ Gold Hills, and bringing some gold to the Golden Hotels ◗ Education Beach. Hilton 5-stars on the Golden beach with 300 rooms - Cambrige Bilingual Kindergarten ◗ Tujia 4-star Apartment-EcoHotel with 100 rooms, - Yew Wah International school Transportation facing Hilton - Tianma Vellas International U3A University for Marriott 5-stars ( 2017) on the beach next to the older people 20 minutes to the airport, 40 minutes to the train Hilton. - Steinway Piano Exhibition Hall and Education station and the center of town, 40 minutes to Penglai Sheraton Golden Beach 5-stars, 5 minutes by taxi Center by the Wine Chateaux Route, and one hour to Pula Kunlun hotel -4-stars YEDA center,10 minutes by ◗ Valley. taxi. Wine and Food ◗ ◗ Hospital Chinese and foreign cuisines restaurants Yantai West Bonded Port Area ( 2014 ) Wine cellars New Taiwan Sanchunhui Community Hospital, for Tastings and presentations On the other side of the Gold River. Yantai Wine Bay residents and the neighbours The main channel for wine imports. ◗ 下页 / NEXT PAGE C Events and entertaining Music concert Folk groups concerts Ballet dancing Artists exhibitions

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COME TO YANTAI - Size - The library includes approximately The Edouard Cointreau Library a total of 20000 books There are 9278 TOP RESORT IN CHINA different books, including 1417 wine books . These books do not move. The others are 烟台前来度假中国 爱 德 华 ·君 度 图 书 馆 duplicates for research, lending, and sen- ding for exhibitions araund the world. - Display - If the books are put side by side Top resort city in China in 2013 and 2014, The Edouard Cointreau library of Food and pollution vertically, they total 600 meters of shelves. attracting many from Beijing, Shanghai, Korea Wine books is the number one in the world For exhibitions we recommend a scenic and Japan, nearly no Westerners yet. There is much less pollution than in most big cities, for books published in the last 20 years. display, including showcases for the most - One of 4 happiest cities in China, in national sur- thanks to the winds and the sea. Yantai and the There are books in dozens of languages, spectacular books. The most experienced vey 12-2014. The people are really nice and open nearby peninsula have remained mostly agricultu- though the number one language is En- in China for book exhibitions is Artron to foreigners ral, with limited heavy industry. The other big cities glish with 40 %, followed by French 20%, Books. They exhibited the Edouard Coin- - Several sand beaches, beautiful waterfront, well are far. Spanish 15%, German 5%. . It is now in treau Collection with 550 books in Beijing maintained for kilometers. Madrid, Spain. - Many star hotels and restaurants of all types for one month in May 2014 " Cookbooks The collection receives every year over are Art Books ". - Many tourism sites, events, much culture and 1000 new books from the Gourmand - The librarians - The head librarian for over entertainment Awards, the best from the many thousands Security 20 years was Oscar Yanez. He passed away received by the Gourmand Awards. Only in October 2014 after a short and painful Foreigners feel very secure in Yantai, everywhere the winners for each country are included. illness. It did disrupt the Awards process and at all hours. It is a comfortable experience Many books are rare editions, with very in 2014 for a while. Oscar was essential to for women, and for older peole, treated with res- small printings. Most books are out of print the building of the library , from the start. pect. or impossible to find. We value equally the His passion for books was unequalled. He bestseller from the US or Brazil, and inno- understood better than most professional vative reference books with a specialized the social and human value of books, and audience. For instance, we treasure the cookbooks. He seemed to always have a YANTAI AND recipe book published in Roseau, Domi- book in his hands. He really cared about SHANDONG nica, written by Japanese, or the Rodri- authors, and always tried to help. He is - Yantai is at the center of gues, Mauritius book on the same subject, nearly impossible to replace. We have two the triangle Beijing- Shan- recipes for squids and octopus . We now other librarians, who have worked with ghai - Seoul, to the East of print often digital books which disappear © Fotos : Tibor BÁRÁNY Oscar for years, and can take over now. The climate Beijing, on the . quickly from internet. team at Gourmand International is fluent in more than ten - The district of Yantai has a population of 7 mil- The sea and the winds from the North give Yantai a The collection has been exhibited in over two dozen ins- languages, which is a great help. milder climate than Beijing, or Shanghai. lion. titutions, museums and art galleries, including Temperatures parallel Catalunya or Provence most The local economy is growing faster than the rest - Paris Beaubourg Pompidou Museum of Modern Art of China, thanks to tourism, cars (GM), consumer of the year. - University of Amsterdam The best months are April - May - June, and Sep- goods (LG), gold (100 tons/year), saphire, agricul- - Orebro University, Sweden, sister City of Yantai tember- October. ture, and sea food. The future of the library July August have some influence from Southern - The province of Shandong has a population of 96 - Artron Books Art Galleries, Beijing, Shenzhen, Shan- Numerous institutions ask us for winds with mild monsoon tropical rains. million. It is number one in ghai donations. A few would want to The Winter sees a few days of snow, with a few very China for wheat, cotton, We usually receive three copies be the permanent headquarters cold days gold and diamonds. of each book, sometimes more as of the collection, to complement anyone can enter books. Duplicate their City of Gastronomy, or their cookbooks from the collection have City of Wine. We would like the COSTS been given to the National Libra- collection to be open to profes- ries in several countries such as Abu - The cost of living is approximately 30% less in Yantai than in Beijing, sionals and the public, to resear- Dhabi or Malaysia, or Hospitality and often considerably less for housing or food. There is no difference for chers, writers, trade and tourism. Cooking schools such as Le Cordon clothing, and imported products. It is most interesting to see the Bleu, Institut Bocuse or Chef Ramzi's - Compared with the West, the cost of living in a very comfortable Chinese diversity of design and content Foundation in Lebanon. style is a fraction of the West. For local seafood, vegetables andfruits, the of books of the whole world next to each other. It is cost is approximately 1/5. beautiful for those who love books, and « Cook with - For real estate buying or renting, the cost is still very low compared to words » © Foto : Tibor BÁRÁNY Western resorts, while the quality is high.

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LE CORDON BLEU IN THE WORLD LE CORDON BLEU IN THE Le Cordon Bleu Paris 8, rue Léon Delhomme WORLD Founded in Paris in 1895, Le Cordon pan the series “Sabrina’s dream ”then LE CORDON BLEU IN THE 75015 Paris, France Furthermore, Le Cordon Bleu regularly shares leu has become one of the leaders published in Korea and in China by WORLD B T: +33 (0)1 53 68 22 50 its expertise by contributing to culinary magazines Le Cordon Bleu London China Light Industry Press. in culinary and hospitality education, [email protected] such as “Régal”, Journal de Pâtissier (France), 15 Bloomsbury Square Le Cordon Bleu Shanghai with its network of 50 schools, lo- Murdoch and Le Cordon Bleu launched o ood pain hibata apan hef rt London WC1A 2LS 2F, Building 1, No. 1458 Pu Dong Nan S G (S ), “S ” (J ), “C A ” in 1998, the “Le Cordon Bleu Home Le Cordon Bleu Japan United Kingdom cated in 20 countries, training more Road, (Russia), and “Nutriçao” (Brazil). Collection”a successful series of 26 Le Cordon Bleu Tokyo Campus T: +44 (0) 207 400 3900 than 20 000 students every year. Gra- Shanghai China 200122 Hollywood studios have also focused their atten- Le Cordon Bleu Kobe Campus [email protected] duates of over 90 different nationalities, titles which has been translated into 17 tion on Le Cordon Bleu. In 1954 they immortalized Roob-1, 28-13 Sarugaku-Cho, T: +86 400 118 1895 languages. Audrey Hepburn on screen when she visited the become entrepreneurial leaders and Daikanyama, Shibuya-Ku, Tokyo 150- [email protected] Le Cordon Bleu Thailand representatives of the French Culinary In 1998-1999, “Le Cordon Bleu Quick 0033, Japan Paris school, as part of the launch of the film Sa- 946 The Dusit Thani Building Arts. Classic” and ”Le Cordon Bleu Dessert T : +81 3 5489 0141 Le Cordon Bleu Australia brina. In 2009, Le Cordon Bleu network of schools Rama IV Road, Silom Le Cordon Bleu Adelaide Campus played a role in the success of the film Julie & Julia, Under the chairmanship of Mr. André Techniques”were published by Cas- [email protected] Bangrak, Bangkok sel UK. The same year the Wiley and Le Cordon Bleu Sydney Campus which tells the story of the life of Le Cordon Bleu 10500 Thailand Cointreau, Le Cordon Bleu has been Le Cordon Bleu Melbourne Campus Sons “Professional Cooking” book was Le Cordon Bleu Madrid Paris alumni Julia Child. In 2014, one of the books T: +66 2 237 8877 present on the international stage for Le Cordon Bleu Perth Campus released. Universidad Francisco de Vitoria was even the Indian Chef’s source of inspiration in [email protected] many years thanks to the Ctra. Pozuelo-Majadahonda Days Road, Regency Park the American dramatic comedy The Hundred-Foot development of a range of In 2000,” Le Cordon Bleu Km. 1,800 South Australia 5010, Australia Journey. Le Cordon Bleu Malaysia top quality training programs Wine Essentials” was re- Free call (Australia only) : 1 800 064 Sunway University Pozuelo de Alarcón, 28223 Significant events have also marked the institu- including restaurant mana- leased and awarded the 802 No. 5, Jalan Universiti, Bandar Sunway, Madrid, Spain tion’s history and enabled Le Cordon Bleu to gain gement, wine studies awar- Best in the World Wine Edu- T: +34 91 715 10 46 T: +61 8 8346 3000 46150 Petaling Jaya, Selangor DE, [email protected] international recognition. ding degrees, masters and cation Book by Gourmand [email protected] Malaysia MBAs in Hotel Management Award. In 1995, Le Cordon Bleu was chosen by the Shan- T: +603 5632 1188 Le Cordon Bleu Istanbul Le Cordon Bleu Ottawa ghai Ministry of Tourism to train the first ever stu- [email protected] and Tourism and on-line pro- In 2008, Le Cordon Bleu and 453 Laurier Avenue East Özyeğin University dents from the People’s Republic of China at its grams. Ottawa, Ontario, K1N 6R4, Canada Larousse published “The Çekmeköy Campus Paris School. The opening of a school in Shanghai Le Cordon Bleu India André Cointreau T: +1 613 236 CHEF(2433) Le Cordon Bleu has broade- Chocolate Bible”, which Nişantepe Mevkii, Orman Sokak, on April 27, 2015 is an example of a first joint-ven- G D Goenka University ned its educational scope has been translated in No:13, Toll free +1 888 289 6302 Sohna Gurgaon Road [email protected] ture ever signed between the Chinese government through publications of www.cordonbleu.edu many languages. A next Alemdağ, Çekmeköy 34794 and a private entity, in the field of training. Sohna, Haryana books in collaboration Collector edition is to be Istanbul, Turkey India e-mail: [email protected] Le Cordon Bleu Mexico This year, Le Cordon Bleu continues its expansion, with prominent publishers. launched this year. T: +90 216 564 9000 T: +91 880 099 20 22 / 23 / 24 [email protected] Universidad Anáhuac North Campus with half a dozen School openings planned over [email protected] Since its inception, Le Cor- To support the culinary heritage of lo- Av. Universidad Anáhuac No. 46, Col. the five continents. Rio de Janeiro’s government don Bleu regularly publishes cookbooks Lomas Anáhuac cal communities and demonstrate that Le Cordon Bleu Liban have asked Le Cordon Bleu to open a school in Le Cordon Bleu Chile and magazines for professionals and local products can be successfully pre- USEK University – Kaslik Huixquilucan, Edo. De Mex. C.P. preparation for the 2016 Olympic Games, in which Universidad Finis Terrae aspiring Chefs as well as for amateurs. pared with French culinary techniques, Rectorat B.P. 446 52786, México twenty percent of scholarships are for students Avenida Pedro de Valdivia 1509 Many books of of Le Cordon Bleu have Le Cordon Bleu has contributed to the Jounieh – Lebanon T: +52 55 5627 0210 ext. 7132 / 7813 from underprivileged backgrounds. Providencia [email protected] reached a global audience, and some publication of several books such as T: +961 9640 664/665 Le Cordon Bleu Paris has been unrelenting in its Santiago de Chile have become a reference. [email protected] T: +56 24 20 72 23 “Korean Kimchi & Le Cordon Bleu” in Universidad Le Cordon Bleu Peru commitment to welcome students from all over the Significant publications that have 2006, “Quinua, herencia de los Andes” (ULCB) world. A major project is currently underway, on Le Cordon Bleu Korea Le Cordon Bleu Rio de Janeiro marked Le Cordon Bleu history : “La and “La Papa, del antiguo Perú al mun- the banks of the Seine, which will be one of the Sookmyung Women's University, Le Cordon Bleu Peru Instituto Rua da Passagem, 179 most important culinary and hospitality institution Cuisinière Cordon Bleu” magazine do moderno”. 7th Fl., Social Education Bldg., Le Cordon Bleu Cordontec CEP : 22290-031 created in 1895 by the journalist Marthe In March 2012, "Somtum, a meeting of Cheongpa-ro 47gil 100, Yongsan-Ku, Av. Nuñez de Balboa 530 in Paris. Botafogo, Rio de Janeiro Distel lasted 60 years. Readers were the flavors, tastes & cultures", produced by Seoul, 140-742 Korea Miraflores, Lima 18, Peru Brasil T: +51 1 617 8300 first to be offered cuisine lessons. Le Cordon Bleu Dusit in Thailand, was T: +82 2 719 6961 [email protected] Le Cordon Bleu Taiwan “Le Cordon Bleu at Home” was the awarded first prize in the Asia category [email protected] The new Le Cordon Bleu NKUHT University first Le Cordon Bleu cookbook to be at the "17th Annual Gourmand World Le Cordon Bleu New Zealand Ming-Tai Institute Cookbook Awards”. Le Cordon Bleu USA published in English in 1991 by William One Bridge Plaza N Level 2, 48-54 Cuba Street School Paris will open on 4F, No. 200, Sec. 1, Keelung Road Morrow Inc in the United States. “The Cuisine and Pastry Le Cordon Suite 275 Wellington, 6142 New Zealand June 22, 2016 Taipei 110, Taiwan In 1995 Le Cordon Bleu launched in Ja- Bleu Foundations” were published by Fort Lee, NJ USA 07024 T: +64 4 4729800 T: 886 2 7725-3600 / 886 975226418 Delmar Cengage Learning in 2012. T: +1 201 490 1067 [email protected] [email protected]

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The World Cookbook Fair in Frankfurt 世界食谱博览会法兰克福 October 19-23, 2016

whole truck was sold out before the week-end. The Indian spices were slower at first, but sold out on the weekend. Interviews were non-stop with televisions and the journalists from the international and Ger- man media. For many, the Gourmet Gallery was the busiest sector of the whole fair. Before the end of the Book Fair 2015, there were already requests from so many for 2016 that the space for the Gourmet Gallery will increase probably by more than 50%.

n The Guests of Honor 2016 - The Netherlands and Flanders - In the Gourmand Awards, The Netherlands and Flanders represent yearly approximately 5% of the Juergen Boos, director of Frankfurt Book Fair, and Edouard Cointreau, volume of entries in the competition. vice-président of Gourmand International Their interest for culinary culture is high, with much knowledge. For the second time, the Frankfurt Book Fair and World Cookbook Fair are joining forces to pro- n Guest of Honor 2017 - France mote the international cookbook community. The partnership with the World Cookbook Fair has It will be essential for the many French professio- already been very successful in 2015. nals from the culinary sector to attend the Frankfurt Book Fair 2016 to prepare well 2017. Those who The Gourmet Gallery has been more international have been there know how much there is to learn than ever : 80 exhibitors from over 30 countries have every year. participated in the “area of indulgence”. It attracted many trade and public visitors, with much foreign rights business, launch of new projects, confe- rences, presentations at the Miele show kitchen, exhi- bition and tastings of food and drink products, food and wine tourism promotions. There were some ama- zing stories. One printer went home with 72 cookbook projects to negotiate. Sales of foreign rights were beyond the hopes of nearly all exhibitors, from the big markets, and some of the most unexpected. There was even a Syrian publisher working from Jordan who was buying.The catalan olive oil sold quickly, and their

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Le Cordon Bleu Paris : a new campus for summer 2016

Le Cordon Bleu, the world’s leading network of Culinary Arts and Hotel Management institutes, will be opening its new Paris school on June 22, 2016. Overlooking the Seine river and the Statue of Liberty, Le Cor- don Bleu sits alongside Beaugre- nelle shopping centre, near the Eif- fel Tower. With an ever increasing demand for training programmes in the Culinary Arts and wine, hotel and restaurant management, Le Cordon Bleu will welcome more than 1 000 students every year. The 4 000 square meters flagship institute is fitted out with ultramodern equipment and boasts the latest technology with particular emphasis on the use of digi- tal systems. Built of aluminium and glass, the building’s design was envisaged with the latest environmental norms in mind enabling it to be eco-friendly.

This new contemporary building will provide students with : 7 practical classrooms for cuisine, pastry and bou- langerie lessons, including one classroom that has been specially designed for teaching Asian cuisine: Thai, Japanese and Chinese. 3 demonstration rooms 1 cellar-style room dedicated to Wine and Mana- gement 6 modular classrooms which can be transformed into a 420 m² function room 1 student area with multimedia equipment and a large library with a wide selection of international culinary books and magazines 1 boutique with a range of products and gour- met gifts all carefully selected by Le Cordon Bleu Chefs, as well as an array of cuisine and pastry more than 800 m². The garden is energy autonomous : equipment the heat from the kitchen hoods is collected and used to heat the green house, a rainwater tank enables the 1 workshop dedicated to individual or group les- garden to be watered and a number of composters sons for cuisine amateurs supply fertilizer. Beehives also provide the school’s Le Cordon Bleu Café gives students and passers by the honey. The garden allows students to learn about how opportunity to try a range of quality goods either on fruit, vegetables, herbs and edible flowers are grown site or at home. in an urban setting. It also provides some of the fresh ingredients for cuisine lessons. One of the building’s innovations is its roof which has been transformed into a vegetable garden measuring