Vassilis Masselos CEO, Nota Masselos SA - President, Hellenic Fashion Industry Association [email protected]

Summary tinker, sailor, golfer, spry

Experience President at Hellenic Fashion Industry Association July 2010 - Present (4 years 4 months) The Hellenic Fashion Industry Association (SEPEE) is the premier Greek trade association representing the apparel industry. SEPEE was founded in 1973 as a non-profit association and is headquartered in Thessaloniki, with a branch office in Athens.

The objectives of the Hellenic Fashion Industry Association are: ·to protect and promote the interests of its members. ·the advancement of the apparel & textile industries in Greece ·to represent the Greek apparel industry in national, European and international organizations and governing bodies. ·to conduct research and participate in competitive RTD Programs relate to the apparel industry

Freelance writer, restaurant reviewer at kathimerini January 2005 - Present (9 years 10 months) Restaurant reviewer (K,GK,Oenochoos) writing also about wine, food and, rarely opera (articles on Glyndebourne, summer opera festivals and the late Amato in NY). Columnist at "Sweet Stories" (####### ########) which is also published by Kathimerini.Before Kathimerini done a stint with "EY". A number of my reviews are available on-line at www.kathimerini.gr and www.gastronomos.gr. Member of the 800 strong World’s 50 Best Restaurants Academy.

Owner at Nota Masselos SA September 1985 - Present (29 years 2 months) Nota - Masselos SA was established in 1962 by Theodore and Nota Masselos and has evolved into a leading underwear manufacturer and retailer in Greece. The company designs, manufactures and distributes lingerie and homewear under the Nota and Takira and brands and distributes a number of high quality brands in Greece including Simone Pérèle, Implicite, Wacoal, Princesse Tam Tam, Jockey and Exilia.NOTA products are distributed through six branded stores and corners in Athens, Psychico, Thessaloniki and Patras as well as 500 independent retailers (boutiques) and department stores in Greece, , France, , Norway, Sweden, Poland, , Czech Republic, Russia, USA, Japan, Saudi Arabia etc 1 recommendation available upon request

Page1 President at IAF: International Apparel Federation October 2005 - October 2010 (5 years 1 month) The International Apparel Federation is a politically neutral global association, open to entrepreneurs and executives from the apparel chain worldwide. Its membership includes national clothing associations and companies whose core business is sourcing, designing, development, manufacturing, distribution, and retailing of apparel products. In addition the IAF welcomes, as associate members, educational institutions and companies that supply textiles, accessories, equipment, technology, and services to the apparel industry. The IAF is a worldwide knowledge network that collects and disseminates information, statistical, benchmarking and otherwise, on developments in apparel design, manufacturing, distribution, sourcing, trade and technology. 1 recommendation available upon request

President at Hellenic Somatometric Institute 1998 - 2008 (10 years) The Somatometric Institute is a non-profit private research body which was founded in 1997 by the Hellenic Clothing Industry Association, (HCIA) and by the Knitting-Clothing Industries Association of Northern Greece (SEPVE). The mission of the institute is to address the needs of the Apparel industry with respect to anthropometry as, at the time, there were no anthropometric data readily exploitable with the last anthropometric survey dating from 1967.

In order to meet the needs of the industry the Somatometric Institute carried out for the first time, a National Anthropometric Survey with the use of a whole body 3D scanner within the frame of three nationally funded projects. The main advantage of the use of whole body 3D scanners with respect to the use of traditional methods, is the easy, complete, objective and reliable collection of body measurements and shape data.

Organizations EBETAM S.A. Board Member July 2014 to Present EBETAM -MIRTEC S.A. (Materials Industrial Research and Technology Development Centre) is a technological Center, active in Applied Research, Technological Development, Certification and Quality Control in a wide range of materials and products. MIRTEC has acquired CERECO S.#. (refractories) and CLOTEFI S.#. (textiles & clothing) as well as the certification activities and the laboratories of the Greek Standardisation Organisation (ELOT S.A.). MIRTEC is a joint venture between the Ministry of National Economy and a number of industrial companies and associations. www.ebetam.gr

Page2 Projects Organisation of the 24th World Apparel IAF Congress May 2008 to November 2008 Members:Vassilis Masselos, Konstantina Papachristopoulou, Han Bekke, Nadia van Dam-Van Staden The 24th IAF World Apparel Convention was organised in Maastricht, The , on October 29-31, 2008, introducing "Changing Consumer Needs and the Future of Fashion Business". Although TCI is viewed as a traditional sector, innovation and change are as much part of the textile-apparel value chain as of any high tech industry. In this context the Convention brought together a number of excellent speakers from the entire apparel value chain as well as a number of eminent academics who focused upon how the decisions of consumers affect businesses today and in the future.

Volunteer Experience Board Member at Athens Tourism & Economic Development Co July 2009 - Present (5 years 4 months) Board Member

Web Manager at Psychiko Environmental Association January 2010 - Present (4 years 10 months)

Courses

Independent Coursework

Innovation and Product Development in Japan, 29.11-9.12.1993, Tokyo, organized by the EU Japan Center for Industrial Cooperation

Skills & Expertise Microsoft Office Fashion Apparel Research Social Media International Business Blogging Publishing Public Relations Marketing Strategy Textiles Fashion Design

Page3 Retail Product Development Business Strategy Lingerie Negotiation English New Business Development Entrepreneurship Strategy Management Business Planning Management Consulting Program Management Event Management Market Research Online Marketing Marketing Communications Sourcing Social Media Marketing E-commerce Marketing Social Networking Brand Development Advertising Online Advertising Brand Management Digital Marketing Marketing Management Corporate Communications Start-ups Sales Management Digital Strategy Digital Media Market Analysis New Media Email Marketing B2B

Publications The Japanese Apparel Market and Greek SMEs Contemporary Japan, Issues & Perspectives, Hellenic Foundation of European and Foreign Policy, Centre for Japanese & Asian Studies 1998 Authors: Vassilis Masselos A historical perspective and current overview of Japan's market for clothing, the image of Greece in modern Japan. How can Greek apparel SMEs exploit opportunities in Japan.

Supply chain interoperability for enhancing e-business adoption by SMEs: a case study from the European clothing sector

Page4 Inderscience Publishers 2012 Authors: Vassilis Masselos, Stavros Ponis, Pim van der Eijk The fragmented nature and the large number of SMEs of the clothing and textile industry increases the importance of innovative e-collaboration which combined with other new manufacturing and supply chain paradigms can potentially provide some of the answers to strengthen or re-gain global competitiveness, especially in the turmoil of the current economic crisis. Our study presents the works of a pilot project, funded by EU, which applied a simplified approach and deployed an SME friendly e-business solution based on the eBIZ profile of Universal Business language (UBL) and further enhanced by ebXML messaging and GLN and GTIN, GS1 identification standards. The ultimate objective of our approach is to provide SMEs with the necessary justification for withdrawing their current reservations for investing in interoperable technological solutions, thus enhancing their competitiveness, visibility and extroversion, all of them qualities necessary to survive in the new European single market.

Languages English (Native or bilingual proficiency) Greek (Native or bilingual proficiency) Japanese (Professional working proficiency) French (Full professional proficiency) Italian (Limited working proficiency) German (Elementary proficiency)

Education Executive Training Program in Japan Japanese Language, Management, 1994 - 1995 Activities and Societies: The Asiatic Society, Okazaki Bunka Kaikan

Athens University of Economics and Business BA, Business Administration, 1985 - 1989 Activities and Societies: AIESEC

Ikonomikon Panepistimion Athinon BA, Management, 1985 - 1989

Ziridis Apolitirio, 1970 - 1986 Activities and Societies: Pebbles Forensics Society

Sophia University

Page5 Interests Antique Cartography, Wine, Gastronomy, Opera, Literature, Marathon running

Page6 Vassilis Masselos CEO, Nota Masselos SA - President, Hellenic Fashion Industry Association [email protected]

2 people have recommended Vassilis

"Vassilis ? Concerning: Apparel, Restaurants, Business, Traveling, Negotiations ... you name it. This guy is a mobile version of Google, very quick and knowledgeable. Remarkable interesting person." — Philip Nielsen, Managing Director & Shareholder, Creative Marketing SA, was with another company when working with Vassilis at Nota Masselos SA

"Vassilis is an enthusiastic and proactive partner, and he has been an inspiring president of the IAF. He's a pleasure to work with - and as a result of our early conversations, Textiles Intelligence launched a new publication, Global Apparel Markets, in association with the IAF." — Belinda Carp, Sales and Marketing Director, Textiles Intelligence Ltd, was with another company when working with Vassilis at IAF: International Apparel Federation

Contact Vassilis on LinkedIn

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