REVES Annual Conference 2016 Regions and alternative markets for a social, sustainable and citizen-driven Europe

“Regions&alternative markets for a social, between cities/regions, social economy and sustainable and citizen-driven Europe” was the other actors. title of a series of events linked to the REVES annual conference which was held on 13 and 14 April 2016 in Tulln (AT).

The events were hosted by goodworks (AT) and co-organised by the latter and REVES.

Approximately 130 participants representing cities/regions, social economy structures and other civil society initiatives, universities and national authorities from 20 EU Member 1. Jan Olsson with Wolfgang Sobotka States, but also EU institutions, consultative bodies and other European and international After welcoming words by goodworks and a networks attended the conference. representative of the Working Group of the Danube Regions (ARGE), Jan Olsson, REVES co- For the different sessions goodworks and president, gave participants a short overview REVES had mobilized more than 30 speakers on the history of EU cohesion policy reaching presenting innovative practices and policies in from a first integration of the concept “local order to feed interactive discussions on a development/use of endogenous resources” in variety of topics, such as labour market EU policy in the end of the 70s over the integration, sharing economy, social public Luxemburg strategy and instruments such as procurement, communication and marketing the Territorial Employment Pacts, LEADER, of social economy enterprises, green jobs, global grants or EQUAL until a period where the health or EEIG (European Economic Interest support of community-initiatives and related Groupings). instruments rather disappeared. Olsson, who Evening Session on Community-Led had been in charge of a study and report by the European Economic and Social Committee on Local Development partnership in the framework of EU cohesion policy, highlighted the important work done in On 13 April, discussions were launched with the session “Community-Led Local recent years by the EESC, the CoR, REVES and Development (CLLD) - (Financial) support for other European bodies/organizations to push local development strategies, partnership and for a re-introduction of such instruments and a social !” which focused on a very stronger focus on partnership as basis for the specific instrument of EU cohesion policy implementation of EU cohesion policy. With allowing for the promotion of partnerships the regulations on the new programming period of European Structural and Investment

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Funds (2014-2020), instruments such as CLLD public administration, Haken pointed to the were reinforced and a European Code of possibility to finance capacity-building Conduct on the Partnership Principle measures with budget allocated to technical introduced. assistance.

Roman Haken, member of the European He also invited interested cities/regions to Economic and Social Committee (EESC) and contact him should they need further EESC rapporteur on Community-Led Local information on CLLD and should they be Development outlined main characteristics of interested in organizing national seminars on CLLD: proposal of specific area-based local the topic. development strategies which have to be elaborated and implemented by multi- The second part of the session was devoted to stakeholder groups in which public authorities two practice examples. should not have more than 50% of the votes; Peter Rundkvist from the city of Göteborg possibility to use different kind of ESI funds; (Business Region Göteborg) presented a peri- coherence of the strategy with the specific ESI urban CLLD launched in 2015. The strategy for programmes through which it is financed; the initiative had been elaborated and is possibility to realize CLLD in the rural and urban implemented by multi-stakeholder groups area etc. Haken then outlined the challenges from three local districts in Göteborg in lying ahead: Even though the new regulations cooperation with neighbouring municipalities. on ESIF funds had opened the door for support It has a budget of 3 million EUR at disposal. A to community-led local development, Member main objective of the strategy is to fight States and managing authorities have so far increasing segregation of the city which been fairly reluctant on integrating the includes also a number of peri-urban zones instrument in their operational programmes (a facing numerous problems (highly condition for its application). Reasons are industrialized agriculture with smaller partially fear of “losing control” over budget, enterprises being forced out of the market, partially ignorance. Haken encouraged land being sold to private owners for local/regional authorities and civil society to commercial purposes, lack of access to services push for a) an integration of CLLD in the etc…) Core of the strategy and its realization operational programmes (OPs) in the are so-called “creative hubs”, i.e. small local framework of the upcoming revision of the OPs development groups including local (the last calls for strategies and local action administration, cooperatives, civil society and groups will be closed in the end of 2017) or b) other players. The projects that will be the application of CLLD, where it had already developed and that should involve in total been integrated in the operational approximately 100 000 persons, are supposed programmes, but has not been used so far. to a) give visibility to the added value and Reacting to participants stating a clear need for potential of the area, b) deliver support to capacity-building on CLLD in civil society and

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SMEs and start-ups building their activities on Discussion showed once again the enthusiasm existing local resources, c) promote education of a number of actors on the potential CLLD and awareness-raising not only at an academic could have in their city/region, but also the low level, d) promote sustainable production and awareness on the existence of this instrument consumption and e) fight segregation and and hence the high demand for capacity- social exclusion between and within rural and building measures. REVES president Jan Olsson urban areas. confirmed the interest of REVES to further work on the topic, promote exchange between Approximately 8 years of rural experience of existing urban, peri-urban and rural CLLD CLLD were presented by Tomas Knuts, initiatives in different REVES member Concordia Jakobstad. Knuts is board member territories (and elsewhere) and to push for a of Aktion Österbotten rf - a union of civil stronger uptake of CLLD by managing society organisations, third sector structures, authorities in the review phase of Operational municipalities and private persons in the Programmes and the programming period post Swedish-speaking areas of Ostrobotnia (FI). 2020. The objective of the organisation is to stimulate local development and multi-stakeholder “Regions&Alternative Markets for a partnerships. This is done through a Social, Sustainable and Citizen-driven combination of instruments of EU cohesion Europe” policy (LEADER, instruments related to the European Maritime and Fishery Fund etc.) and On 14 April discussions went on with a national programmes (e.g. a specific conference opened by representatives of programme focusing on the development of goodworks, REVES and other Austrian social villages). The area in which Aktion Österbotten economy organizations as well as by local, is active covers 14 municipalities and 107.000 national and European politicians. Several inhabitants. In the programming period 2007- interventions followed to set the framework 2013 Aktion Österbotten received 7,8 million for the workshop and worldcafé sessions. EUR of financing. With this budget it was able to grant (financial) support to 209 local projects and 26 international and interregional projects. In the framework of LEADER, over 3,5 million EUR of private financing could be mobilized. The different meetings and activities organized by the initiative involved more than 2000 inhabitants. Under the new programming period 2014-2020, most activities will continue, complemented by a new CLLD initiative launched in the city of Kokkola based on ESF/ERDF finance.

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Karl-Heinz Lambertz, first vice-president of the Committee of the Regions, also stated that a number of policies and initiatives aiming to reduce the gap between the rich and the poor all over Europe had failed. In his view, social economy – which should not be set equal with “non-profit making” - has the potential to act as an important driving engine for change. In this context, a main challenge and at the same 2. group photo with representatives of Lower , time opportunity for the social economy is, Committee of the Regions, REVES and Goodworks according to Lambertz, the maintenance of its Wolfgang Sobotka, former vice-governor of local roots, whilst developing, at the same Lower Austria and new Austrian Interior time, stronger networks at European and Minister, pointed to the challenges perceived international level. “We do not have an in his regions where despite higher alternative to Europe! We need to get Europe employment rates the old finance and social back on the track!” Networks such as REVES systems do not seem to be effective any longer. should therefore further reinforce their Referring to the Austrian economist, political actions. Here, Lambertz encouraged social scientist and philosopher Leopold Kohr he economy to collaborate also with EU highlighted the importance specifically of local consultative bodies such as the Committee of and regional initiatives and players such as the the Regions or the European Economic and social economy. Taking ‘integration of Social Committee – both European bodies for refugees’ as an example, Sobotka stressed the which social economy is not an abstract topic. capacity of social economy and local He made reference to the recently adopted partnerships in general to create strong opinion of the Committee of the Regions on communities, to find innovative solutions to social economy, in which many of the claims of different type of challenges and to “fight social economy actors towards EU institutions irrationalism generated at national level”. and national governments have been backed (socially responsible public procurement, appropriate use of the instruments of EU cohesion policy, strengthening of partnerships, work on statistics etc.).

3. wolfgang Sobotka and Karl-Heinz Lambertz

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4. Jan Olsson, Wolfgang Sobotka and Franz Rybaczek 5. Bengt Storbacka

Referring to the Swedish history and situation, Bernard Kuderer and Szabolcs Hollósi Bengt Storbacka, Region Örebro County (SE), presented the work of goodworks, a cross- drew a slightly different picture and pointed to border initiative which promotes products and aspects that might jeopardize community services generated in a social and sustainable initiatives and existing practices of partnership way. A multi-vendor online shop (where and dialogue. He mentioned three strong enterprises have the opportunity to directly movements in Sweden – the workers sell their products), but also the organisation of movement, the reform movement in churches parties following the Tupperware scheme and the anti-alcohol movement – that had figure among the tools developed by the strongly contributed to the promotion of social organisation. According to Kuderer and Hollósi, economy, but also to the creation of multi- possibilities to cooperate with social economy stakeholder partnerships and places of exist everywhere. The experience of dialogue. However, many of the organizations goodworks in the field of partnership between and initiatives that had emerged have the social economy, other type of private disappeared due to the existence of a strong enterprises and public authorities confirms the public sector and strong public welfare policies. positive outcome for all players involved. One A problem Swedish cities and regions are facing of the challenges social economy organizations now, in a period of increasing segregation, and their partnerships are faced with and have unemployment and racism is the lack of civic to work on, more in depth, however, is, in the engagement of many persons. New forms of view of the speakers, the need to further cooperation have to be found – also, but not develop specific standards and quality control. only due to shrinking public budgets. An example provided by Storbacka is that of a public library in a rural area which had to be closed, but was finally replaced by a library bus managed in cooperation with social economy and civil society.

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Creating bridges to specifically one of the focus potential of different types of social economy topics of the workshops – integration of and local partnerships. refugees – Tanja Dedovic, International Organisation for Migration (IOM), reminded Marketplace participants of the fact that migration is always During the marketplace conference generated and shows impact at local level. She participants had the opportunity to get to know informed participants of the growing interest more in detail social economy enterprises and of IOM in social economy and social enterprise initiatives (e.g. the Italian cooperative Cadore and the need for support especially in South- or the Social Seducement project which is Eastern European countries where the concept currently developing an online role play game is so far not much known and where no legal on social economy ) and frameworks for social economy exist. With purchase products made by social economy regard to migration, Dedovic and her enterprises such as recikli, Verein Morgenstern colleagues would like to see also a stronger or goodworks. change of perspective: Not only the challenges, but also and above all opportunities of migration should be analysed and social economy has a key role to play herein. Workshop sessions and worldcafé Concluding, Dedovic expressed her hope to continue project work with goodworks and (For more information on the speakers and presented initiatives please consult www.revesnetwork.eu) develop a closer partnership between the IOM and REVES. Workshop 1: Visibility and marketing

Inputs and presentations by goodworks (AT) and Project “CULT” (RO) on the topic of marketing and online-selling of products and services by social enterprises.

The workshop focused on the presentation of goodworks Innovation Agency that aims at building up European-wide marketing network of social enterprises and social initiatives. The

goodworks marketplace is recently online, at Through video messages, MEPs Heinz Becker the moment on a small scale but constantly (EPP, AT) and Jens Nilsson (S&D, SE) confirmed growing. Second, the goodworks quality label – the commitment of different political groups bound to social, ecological, regional, quality represented in the Social Economy Intergroup and innovative criteria – highlights the of the European Parliament to push for EU sustainability of the products and increases policies taking into account the needs and their market opportunities.

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The project and label “CULT”, run by Romanian develop/link activities in various fields, to organization “AUR”, presented their way of promote empowerment and up-scaling of marketing their clothes – created in a social successful models. Workshop participants also responsible and eco-friendly way. AUR is also confirmed the need to involve, in various work- partner of goodworks and is working on integration activities, not only the target building up national structure and doing groups (disadvantaged groups), but also other preparation to join the international parts of the population, as persons also have to goodworks-marketplace. integrated into a local community. Finally, the importance of making various goodworks is open for new partners in organizations/enterprises and initiatives more different European countries to foster the visible and of explaining their added value to marketing initiative and to build up policy-makers and the population more in international marketplace for products and general was highlighted. services made in social enterprises, by disadvantaged persons respectively. Some Workshop 3: Strengthening of solidarity- participants (from Croatia, Finland, Great based communities Britain, Sweden, Spain) expressed their interest for further cooperation directly in the Input for this workshop was provided by the Workshop German internet platform Fairmondo (sharing economy working on the basis of social If you are interested, please contact: economy values), the association “Cité de [email protected] l’Autre Economie” Dijon (engl. “City of alternative economy”, FR) and the European Workshop 2: Quality jobs and labour organization “Eutropian” (AT/IT). market integration The different contributions and discussions Discussions were fed by presentations of the clearly showed existing links between social initiative “WELcommon” (GR), Okus Doma and solidarity economy, circular economy, (engl. Taste of Home, HR) and Verein sharing economy (those initiatives based on Morgenstern (AT). the values of social and solidarity economy) Participants agreed on the added value of etc. – links that would need to be strengthened social economy entrepreneurship and the and more strongly exploited. A major question advantages of a community when it comes to discussed with regard to financing: How to provide disadvantaged persons with training, keep the balance between the potential impact orientation and access to the labour market. of investors (and their possible expectations in However, many work-integration initiatives are terms of return on investment) and the too much dependent on public financing – interests of the community in which an there is thus a need to develop a more initiative/enterprise is rooted and which it diversified ‘business and finance model’, to serves? Two speakers had underlined the

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decision by their enterprises/organizations to the local government tried to elaborate a avoid big investors. means through which the final user participates in the shaping of the service and in Another topic coming up several times: the choice of the provider. All this is done by Speakers and participants made reference to promoting also cooperation between different links (to be) made visible and promoted service providers and without infringing the EU between rural and urban areas and to the rules on procurement. The experience was danger (existing, for instance, also in EU compared mainly with a different situation in cohesion policy) to ignore or lose sight of the Sweden, where, according to participants, the interdependency of both. Too often, both way services are delivered is rather polarised: areas are dealt with separately without taking It is either totally public or totally private into account the impact that specific initiatives (according to a system of contracting out). The focusing on one area (e.g. the rural one) might hybrid model would need to be better analysed have on the other (e.g. the urban one). to be applied.

Passing from social services to procurement in Workshop 4: Social public procurement general (all kind of services and products purchased by a public authority), the workshop The workshop on social public procurement went through different experiences of social drew on the presentation of the situation of clauses, to check their effectiveness in terms of Austrian social enterprises and of the case of support to the development of social economy the City of Brescia. A short overview by Arbeit enterprises. Cases from Sweden and Italy, but Plus showed that - apart from some good also from Scotland, Portugal and Austria were practice examples - social considerations have reviewed and a certain degree of similarity was hardly been used so far by contacting found. The participants concluded with the authorities in Austria. Arbeit Plus therefore necessity to continue this joint work, also contributed to the development of the Social through the elaboration of a common project Platform guide “Public procurement for social aimed at defining some kind of evolutionary progress” (supported also by REVES) and which standard for a proper use of the public has been used also and above all to convince procurement lever to support the national governments to integrate, in their development of social economy enterprises. national legislation, opportunities provided by the new EU directive on public procurement.

The initiative presented by the city of Brescia Workshop 5: Growing sector “health” started from the simple evidence that the Three examples were presented and discussed: provision of social services is not 100% paid 1. "Luce e Libertà" (Light and Freedom) is a from the public purse (public finance does not flagship initiative of the Community even represent a major part of it). Therefore, Foundation and a project of proofed local

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experience in Health care / role model for other for handicapped and non-handicapped persons entities because of its affects on social impacts in St. Poelten/AT) and producers (ESÈLY Kft. – (Region of Messina, IT) 2. the approach of social enterprise in Györ/HU) to produce true- “Health in all policies – sustainability in health to-size, custom-fit, timeless fashionable and welfare” from NÖGUS (Lower Austrian functional trousers and other clothes for Health and Social Fund); and 3. the Social persons with special needs. In a project Franchise Concept of “Handicap Tailor’s” together with NÖGUS, this model has also been (goodworks AT-HU) implemented successfully in special-care homes. The next step in cooperation is on the The Sicily experiences promotes economic one hand an expansion of the offer of aspects - empowering economic efficiency - outerwear and casual clothes, as well as an welfare & health to liberate more than 60 expansion to new regions by Social Franchising. people from psychiatric care and help to develop people and structures. A study of model „Welfare / Community-Health“ shows this way is much more efficient than „hosting“ Workshop 6: Growing sector “Green people just in hospitals. The saving potential jobs/energy” for Sicily: 300 Mio EUR within 5 years. Food for thought in this workshop was NÖGUS showed the results of investigations in provided by Repanet (AT) and Wind of active and future cooperation possibilities Renewal (GR). between hospitals / nursing homes and social enterprises. Several projects were Even though attention to environmental implemented. One rather big opportunity will issues and energy-related topics seems to be worked out in an international project: In all have increased, speakers and participants EU countries (except DE) the re-processing of still perceive a great need to further create medical devices is not allowed. Just in AT this awareness, among both public authorities causes estimated costs of 730 Mio EUR each and citizens, on problems and possible year. NÖGUS together with goodworks and solutions. A large potential and willingness international partners wants to show the to change existing ways of doing already potential of “2nd life medical devices” as a exists in the population – however, practical way to stop , save money and bring new jobs to social economy in national appropriate empowerment methods as and transnational cooperation. Partners from well as capacity-building actions (for public other countries are welcome! authorities and civil society) and appropriate partnerships between public The “handicap tailor’s” was initiated in the and private actors (including citizens) are framework of goodworks as cooperation necessary to really exploit this. between experts, beneficiaries (CLUB 81 – Club Participants also agreed on the fact that

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pilot projects are important, but, once successful, need to be mainstreamed much more – here, social franchising might be a useful method amongst others. Speakers and participants also stated the variety of actors and networks that already work on the topic at local, regional, national and European level: They considered it 6. Margareta Wandel necessary to improve networking between these actors and networks. gave the occasion to collect some feedback from the different workshops (see above) as well as proposals for future initiatives “at home” and at EU level. Workshop 7: Non- profit EEIG (European Economic Interest Grouping)

Mr. Hans-Jürgen Zahorka (Libertas, DE) is one of the most prominent experts in European EEIG and committed supporter of goodworks Innovation Agency in EEIG Affairs. He gave a concise overview of the subject and opens the space for questions on specific co-operation opportunities of participants. The EEIG is 7. Felice Scalvini largely unknown, probably because it is anchored in EU law. However, the still fairly As Felice Scalvini, Co-President of REVES rare form provides excellent opportunities for resumed, participants appreciated above all tax EEIG members. The EEIG offers a lot of the possibility to increase their knowledge on possibilities for different organizations to existing practices and to find new partners to cooperate on economic base as well as in case cooperate with. Many said to be motivated to of non-profit agendas. About 10 participants more strongly use networks to discuss and discussed different topics and case studies. Mr. share experience, build partnerships and form Zahorka invited the audience also to a two- a real movement leading to change. days-seminar about non-profit EEIG that will be On public procurement the idea was launched hold in Germany this year. to push, as a network, for a study by the Conclusions European Parliament on the implementation of the new public procurement directive in the A final plenary, animated by Margareta Wandel different Member States. (Region Östergötland),

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With regard to the activities of REVES and its members in one country/macro-region should members, participating members agreed that follow the example of the Swedish members REVES should add to political activities and and gather from time to time to see what projects more opportunities to develop impact they could have together also at practical tools helping members to “grow national level. together”. Moreover, the work on macro- regions was considered an aspect that should (EK) be considered worth to reflect on much more. Participants also proposed that REVES

8. Participants

On www.revesnetwork.eu: workshop descriptions, presentations and more pictures

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