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HALL of FAME OPEN and TENNIS CHANNEL the Hall of Fame Open Receives Extensive Coverage on Tennis Channel

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HALL of FAME OPEN and TENNIS CHANNEL the Hall of Fame Open Receives Extensive Coverage on Tennis Channel ABOUTABOUT THETHE HALL OF FAME OPEN HALL OF FAME OPEN • Only ATP Tour men’s grass court tennis event outside of Europe and the only professional tennis tournament in New England • One of only nine stops on the ATP Tour in the US • Average annual attendance: 15,000 • The Hall of Fame Open final weekend coincides with the celebration of the Ultimate Honor in Tennis: Enshrinement into the Hall of Fame HALL OF FAME OPEN DEMOGRAPHICS Drawing primarily from New England, the Hall of Fame Open has a loyal, mature fan base. Average yearly attendance is 15,000. 0-29 OTHER 70+ 6% 15% 19% 30-49 FLORIDA 4% MASSACHUSETTS 22% 35% NEW JERSEY 4% FEMALE MALE NEW YORK 49% 6% 51% 50-69 53% CONNECTICUT 12% RHODE ISLAND 24% HALL OF FAME OPEN AND TENNIS CHANNEL The Hall of Fame Open receives extensive coverage on Tennis Channel. #1 65 NETWORK MILLION For HHI of $150k+ Households that *Highest average get Tennis Channel income of any channel in the US HALL OF FAME OPEN AND TENNIS CHANNEL Tennis Channel coverage of the 2019 Hall of Fame Open included live broadcasts, streaming, and digital promotion. 644,484 Unique viewers watched the Tennis Channel coverage of Hall of Fame Open, up 28% from 2018 7 70 1.95 215 850 DAYS HOURS HOURS POSTS, THOUSAND Total coverage on Total coverage on Average time watched Page views on Tennis Channel Tennis Channel by viewer VIDEOS, Tennis.com during the Hall of Fame Open and ARTICLES Enshrinement Weekend Published about the Hall of Fame Open and Enshrinement Weekend on the Tennis Channel social and web sites ADVERTISING A robust advertising campaign targeting Massachusetts, Rhode Island and Connecticut promotes the tournament in the months leading up to the event. HALL OF FAME OPEN MEDIA PARTNERS Click https://youtu.be/QAtYBduLugs to watch the 2019 Hall of Fame Open Commercial ADVERTISING TV Heavy rotation locally on NBC and ESPN during the Triple Crown, French Open, U.S. Open (golf) and Wimbledon. RADIO Radio spots run for 6-8 weeks in the lead up to the Hall of Fame Open both on media partner stations and WEEI PRINT Advertising is placed in the Providence Journal, Newport Daily News and multiple magazines promoting summer in Rhode Island. DIGITAL 607,202 impressions from search and display ads OUTDOOR Placements on both the MBTA and Metro North rail lines along with bus signage on trolleys throughout Newport run for two months prior to the tournament DIGITAL REACH The International Tennis Hall of Fame and Hall of Fame Open have an extensive digital reach. Social Over 3.2 million impressions across the ITHF social channels for the Hall of Fame Open Web • 2:08 average session duration • 68% of web traffic came from MA, RI, NY & CT App • Avg. 5 minutes/day spent in app • 65,000+ sponsor impressions delivered HALL OF FAME OPEN SPONSORSHIP ASSETS Sponsorship of the Hall of Fame Open provides broad exposure that ranges from on-site benefits such as tickets and hospitality, to branding and digital promotion. All sponsorships of the Hall of Fame Open are custom tailored to fit the needs and goals for your brand. Some of the featured assets are noted below. Promotional Activation The Hall of Fame Open offers multiple opportunities to promote your brand via an activation on site . Promotional activations can include: booth for sampling and promotion, daily sponsorship, branded giveaways, and naming rights for hospitality areas and elevated experience tickets. Center Court Branding Sideline signage on Center Court with exposure to over 15,000 fans on site and on television with over 640,000 unique viewers. Center Court PA’s & Video Board Logo exposure on the center court video boards or :30 commercials along with PA Announcements can showcase your brand to a captive audience. HOSPITALITY The Hall of Fame Open offers exclusive hospitality experiences for sponsors to enjoy throughout the tournament. Courtside Boxes Sponsors and their guests will have front row seats to the action on Center Court at the Hall of Fame Open. VIP Hospitality Lounge The VIP Hospitality Lounge provides a comfortable area to relax during Hall of Fame Open, with food and beverage provided to sponsors and their guests. Clinics on Grass Courts Sponsors are invited to VIP clinics at the International Tennis Hall of Fame, hosted by Hall of Famers on our historic grass courts. HALL OF FAME WEEKEND The Ultimate Honor in Tennis: Enshrinement into the Hall of Fame occurs on the final Saturday of the Hall of Fame Open with additional events celebrating the induction class throughout the weekend. Sponsorship opportunities range from tickets to the events, branding and naming rights. • Hall of Famers from around the globe return home each July to welcome in the incoming class. • An exquisite dinner at an exclusive Newport location kicks off the weekend to welcome the incoming class. • Following the Enshrinement Ceremony, Hall of Famers, dignitaries and guests celebrate in style on the historic grounds of the ITHF. Hayley Swan International Tennis Hall of Fame 401-324-6904 [email protected] http://halloffameopen.com.
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