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Community Tennis Community Tennis Leah Friedman & Kim Hall Uliasz US Open Series: Community Tennis 2019 Review Celebrate Success Net Generation Adult Tennis Section Highlights 2020 Initiatives for Net Generation and Adult Play 2 Net Generation by the Numbers Over 4,500 players engaged 207 new players introduced and 50 unique coaches and retained through a pilot recognized on court. youth tennis program. 3 SECTION SUCCESS STORIES Hall of Fame Open - NJTL Day Six NJTLs attended - including the International Tennis Hall of Fame’s NJTL TeamFAME Students played on-court, toured the grounds and some were invited on Centre Court for the coin tosses KIDS DAY AT THE MUBADALA • First Monday of the tournament • Mix of entertainment and education offering prizes, games, activities and lunch • Q & A with pro players • Hit with pro players • 400+ kids from 16 grassroots H.I.T.S. programs and the public • Partnership with the D&I Committee USTA Mid-Atlantic Citi Open Success Net Generation Kids Day 2019 Before Event 373 ● Media outreach to draw registration for Kids’ Day Kids participated on court; 402 pre-registered ● Pre-registration to Kids’ Day Event ● Over 400 pre-registered for event (closed registration form) ● Used Social Media to build excitement for event Stadium Court Fun ● Communicated with registrant prior to event to First time all on Stadium court; 1.5 hours/7 stations communicate logistics and inform about Netgeneration.com Off-Court Fun Interactive photo station, Glitter tattoos, Net Generation giveaways, lunch vouchers! After Event ● Shared photos on social media Record Setting Attendance ● Re-posted tournament/ pros photos via Mid-Atlantic’s social media platforms Kids’ Day (and Coco!) drove traffic ● Followed-up with all participants through email to share highlight photos Pros Inspired Kids Kenin, Tiafoe, Bouchard, Kyrgios Net Generation Registration Parents created accounts on-site Play Tennis Cincinnati #1: ATTRACT & ENGAGE #2: ENGAGE & RETAIN #3: RETAIN (Summer Camp) (Fall Program) (Low cost Coupon to Club Program) Summer Participants: 207 Net Generation SafePlay Compliant: 32 Fall Participants: 336 Clubs/Organizations First time playing or Represented: 6 limited experience: 100% Retention Rate: 75% 9 Eastern- Albany, New York Team Challenge Summer Series at tournaments • Eastern International Cup • WTT/NY Empire at Cary Leeds • Binghamton Pro Circuit • Bronx Open at Cary Leeds NY Open • On court demos and coin tosser US Open • On court demos and coin tosser 10 2020 Net Generation If it’s not broken, don’t fix it Connecting attendees to Net Criteria for On Court Experiences; Generation Programs; Beginner Running intro programs and team programs and Team Challenges challenges. Minimum of 16 kids. (24 Max) 11 ADULT PLAY Adult Tennis 2019 USTA League Captain Appreciation Citi Open 13 USTA Atlanta High School Day College Night Tennis on Campus Activation in the USTA Georgia Booth USTA NORTH CAORLINA Adult Activation at Incendiary Brewing • Short Court • Giveaways • Pint Glass • T-Shirt • Winston Salem Open Ticket • Social at the Open US Open Series D&I Events BB&T Atlanta Open, Atlanta, GA Diversity Business Partners Suite Event Diversity in Tennis Networking Lunch 75 Attendees Mubadala Silicon Valley Classic Pride, San Jose, CA Gay & Lesbian Tennis Foundation (GLTF) Rainbow Chamber of Commerce USTA Northern California 65 Attendees Western & Southern Open Pride, Mason, OH USTA Midwest Gay & Lesbian Tennis Alliance (GLTA) 79 Attendees Winston Salem Open (NC) Pride, Winston Salem, NC OUT at the Movies Winston Salem City Council 65 Attendees 2020 Adult Initiatives 1. Road to the … Open 2. Military Day/ThanksUSA 3. On-Site Activations QUESTIONS 18 Thank You.
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