2019 MEDIA KIT
EDITORIAL OVERVIEW
PleaseKillMe.com encompasses music, art, culture, fashion, poetry and movies – from the 60s through today. Created by Legs McNeil and Gillian McCain, authors of the legendary book, PLEASE KILL ME: The Uncensored Oral History of Punk, the site attracts a discerning audience of music, literary, arts and culture enthusiasts. PLEASE KILL ME BOOK AUTHORS & WEBSITE CREATORS
Gillian McCain Gillian McCain is the author of three books of poetry, Tilt and Religion and co-author of Descent of the Dolls. With Legs McNeil she co-wrote Please Kill Me: The Uncensored Oral History of Punk and co-edited Dear Nobody: The True Diary of Mary Rose. She is the former Program Coordinator and Board President of The Poetry Project at St. Mark’s Church in New York City.
Legs McNeil Legs McNeil is co-author of Please Kill Me: The Uncensored Oral History of Punk, and is the co-author (with Jen Osborne and Peter Pavia) of The Other Hollywood: The Uncensored Oral History of the Porn Film Industry. He was the former Resident Punk at Punk magazine, and a senior editor at Spin. A FEW OF PLEASE KILL ME WEBSITE CONTRIBUTORS
Alan Bisbort Danny Fields Brendan Toller
Alan Bisbort is the Editor of PleaseKillMe.com, Danny Fields was born and raised in New York Brendan Toller is an independent film- as well as a freelance writer and a collage artist. City. Danny’s extensive and diverse experience maker whose work has been covered by The He’s the author of numerous books, including includes Artists’ manager for Iggy Pop, the New York Times, Rolling Stone, Pitchfork and Beatniks: A Guide to an American Subculture Ramones, Managing Editor of Datebook Dazed & Confused. Danny Says, a documentary and Rhino’s Psychedelic Trip. Magazine; Editor of Hullaballoo Magazine; about Danny Fields, is Toller’s second feature, Editor of “16” Magazine; Publicity Director of with I Need That Record! an elegy for a vanish- Pamela Des Barres Elektra Records; columnist for the Soho ing indie record store culture, being his first. Weekly News and other publications. Legendary author, and journalist and groupie, Pamela Des Barres has written five books: I’m With the Band, Take Another Little Piece Tom Hearn of My Heart, Rock Bottom: Dark Moments in Sylvie Simmons Tom Hearn is a photographer and PKM’s Music Babylon, Let’s Spend the Night Together: Sylvie Simmons left London for L.A in 1977 Production Manager. He has photographed Backstage Secrets of Rock Muses and Super- to be a rock writer and that’s what she’s done legendary artists including the Ramones, groupies, and most recently, Let it Bleed / How ever since. The BBC did a documentary on Debbie Harry and Blondie, the B-52’s, Lou to Write a Rockin’ Memoir. her called The Rock Chick. Her books, most Reed, Iggy Pop and Link Wray. His photos of them biographies, include 2012’s New York have been published in numerous books and Times bestseller I’m Your Man: The Life of shown at numerous museums and galleries. Deke Dickerson Leonard Cohen. She’s currently collaborating Deke Dickerson is America’s Roots Music Renais- on a book with Debbie Harry. sance Man. He is as prolific a recording artist as he is a writer and collector of old guitars. Deke was re- cently honored as the Ameripolitan Musician of the Bob Gruen
Year for his contributions to American roots music. James Marshall Bob Gruen is one of the most respected photographers in Rock and Roll, and regarded James “The Hound” Marshall is a legend- as one of the foremost documenters working Bebe Buell ary radio DJ turned podcaster. A former with major talent such as John Lennon & Yoko co-owner of the infamous and now Mother of actress Liv Tyler, Bebe Buell is an American Ono, Tina Turner, The Rolling Stones, Led defunct Lower East Side bar, Lakeside singer, former fashion model and Playboy Magazine’s Zeppelin, Elton John, Kiss, The New York Dolls, Lounge, he spends his time writing arti- November 1974 Playmate of the Month. In 2001, Buell Patti Smith, Clash, Sex Pistols, Ramones & cles and liner notes, and is an avid record wrote an autobiography (with Victor Bockris) titled Blondie. collector of stuff you’ve never heard of. Rebel Heart: An American Rock and Roll Journey which became a New York Times bestseller. PLEASE KILL ME: THE UNCENSORED ORAL HISTORY OF PUNK
NAMED ONE OF THE TOP TEN BOOKS OF THE YEAR IN 1996 BY TIME OUT AND NEW YORK DAILY NEWS
The best selling Punk book of all time
Please Kill Me: The Uncensored Oral History of Punk is the definitive oral history of the most nihilistic of all pop movements. Iggy Pop, Richard Hell, Patti Smith, the Ramones, and scores of other punk figures lend their voices to this decisive account of that explosive era. It has been published in 15 languages and launched the current oral history trend in books. PLEASE KILL ME PRESS COVERAGE
Catching up with the scene’s chronicler of her vital book “Please Kill Me’ PLEASE KILL ME BOOK ACCOLADES
“This book tells it like it was. It is the very first book to do so.” “Does for the Ramones what the disciples did for Jesus.”
—WILLIAM S. BURROUGHS —L.A. WEEKLY
“Immensely entertaining… I found these tales of unholy madness and drug-fueled abandon all too thought-provoking.”
—ROBERT CHRISTGAU, The New York Times Book Review
“Dishes the crud on everyone… As someone who was “Please Kill Me might make you shed the kind of tears there at the time, I can vouch for how vividly it recap- reserved for lost poets and fuckups, but it almost certainly tures the swampy vitality of the New York scene… will also make you laugh. It’s an honest, detailed oral history, candid, inside, and detailed.” uncensored—hell, filthy—and fascinating.”
—JAMES WOLCOTT, The New Yorker —ROLLING STONE
“When outrageous movie director John Waters calls a book ‘shocking’ it must be something special and Please Kill Me is a shocking behind-the-scenes and over-the-top look at the survivors of the ’70s New York punk rock scene.”
—NEW YORK POST
“Please Kill Me ranks up there with the “Please Kill Me is a scenester’s paradise, four-hundred pages of person-to- great rock & roll books of all time.” person, ‘ I was there’ testimony fabulously edited for speed and irony.
—TIME OUT —GREIL MARCUS, Interview Magazine
In much the same way that punk was a musical revolution, the definitive book about punk was a literary one. With its moderniza- tion of the oral history tradition—telling its 424-page story entirely in a string of quotes that form a solid, winding narrative—it’s practically impossible to overstate the degree to which Please Kill Me: The Uncensored Oral History of Punk revolutionized both the book industry and the way we think about storytelling when it was published in 1996.
—GOOD TIMES SANTA CRUZ EXTENDED AUDIENCES FROM NOTABLE PUBLISHERS
Viewed as an authority, many editors from notable sites frequently quote from and link to stories featured on PleaseKillMe.com, driving significant readership to our site. DEMOGRAPHICS
Genderr Top Interests Top Locations
Female: 29% Media & Entertainment: Music + Movie + New York City, Male: 71% Book Lovers + Rock Music Fans Los Angeles, Chicago, Boston, Age Lifestyle & Hobbies: Concert Goers + Art + Seattle, San Francisco, 25-34: 15% Green Living Enthusiasts London, Sydney, 35-44: 20% Melbourne 45-54: 30% News & Politics: Entertainment + News 55-64: 25% Enthusiasts + Shoppers
SITE TRAFFIC & AUDIENCE GROWTH
Pageviews Audience Growth Uniques
87,000/month 46% Total YoY audience growth 45,000/month
38% YoY mobile audience growth
30% traffic growth in the last 6 months
176% referral traffic growth YoY
80% organic search traffic growth YoY DEVICES
58% 33% 9% SOCIAL MEDIA
47,800 Facebook followers 45,700 Instagram followers 257,700 Pinterest viewers/month 62% men / 36% women 55% men / 45% women 18,000 engaged/month Age 25-44: 44% / 45-54: 24% Age 25-44: 58% / 45-54: 22% Pins: 17,700 daily impressions Posts: 300,000 impressions/week ADVERTISING PACKAGES
PleaseKillMe.com’s new advertising programs give brands the opportunity to connect with our audience through unique editorial integrations, fixed ad placements and custom content written by our esteemed editors. CUSTOM CONTENT: SPOTLIGHT
Editorial Integration in SPOTLIGHT section on the Homepage
PleaseKillMe.com will create custom content on behalf of select brands seeking to connect with our audience through compelling storytelling. Written by our experts, content themes will be developed based on advertiser’s objectives and integrated within SPOTLIGHT, a prominent section on the homepage, where we shine a light on what’s new and cool each week (see next page for visuals).
SPOTLIGHT CUSTOM CONTENT PACKAGE INCLUDES:
1). Content Box in Spotlight (PKM creates) Duration: 1 week 2,500 homepage impressions 2). Custom Content Page (PKM creates)* Duration: 1 week Bonus impressions 3). Featured Content Box (PKM creates) Duration: 1 week 20,000 run-of-site impressions (except HP) 4) Top Leader Display Ad (Supplied ad creative) Duration: 1 week 20,000 run-of-site impressions 5). Medium Rectangle (Supplied ad creative) Duration: 1 week 20,000 run-of-site impressions (except HP)
TOTAL IMPRESSIONS: 62,500 impressions - All placements are FIXED, giving sponsors enormous share of voice!
COST: $2,500 ($40 CPM) Price include production costs. Sold on a first-come, first-serve basis.
* Custom Content Page includes up to 5,000 words + 2 photos. Advertisers may use the content for their own purposes for up to one year. Additional fees for stock photography may apply. Display advertising units must be included in the package (PKM can create ads if necessary for an additional fee). CUSTOM CONTENT: SPOTLIGHT
HOMEPAGE PAGEVIEWS: 10,000/MONTH
PKM will write custom content on behalf of advertiser
Advertiser receives ADVERTISER Advertiser receives one FEATURED CONTENT BOX HERE one content box CONTENT BOX within the SPOTLIGHT on the bottom of section on the home- right rail on every page, linking to your page (except HP) custom content as a fixed placement, linking to your custom content CUSTOM CONTEN: EDITORS’ PICKS
Editorial Integration in EDITORS’ PICKS section on the Homepage
In this coveted spot, Advertisers receive a ‘shout-out’ within our EDITORS’ PICKS section on the homepage, and PleaseKillMe.com will create custom content based on advertiser’s objectives (see next page for visuals).
EDITORS’ PICKS CUSTOM CONTENT PACKAGE INCLUDES:
1). Content Box in Editors’ Picks (PKM creates) Duration: 2 weeks 5,000 homepage impressions 2). Custom Content Page (PKM creates)* Duration: 2 weeks Bonus impressions 3). Featured Content Box on right rail (PKM creates) Duration: 2 weeks 30,000 run-of-site impressions (except HP) 4). Top Leader Display Ad (Supplied ad creative) Duration: 2 weeks 40,000 run-of-site impressions 5). Medium Rectangle Ad on right rail (Supplied ad creative) Duration: 2 weeks 30,000 run-of-site impressions (except HP)
TOTAL IMPRESSIONS: 105,000 impressions - All placements are FIXED, giving sponsors enormous share of voice!
COST: $3,000 ($28.5 CPM) Price include production costs. Sold on a first-come, first-serve basis.
* Custom Content Page includes up to 5,000 words + 2 photos. Advertisers may use the content for their own purposes for up to one year. Additional fees for stock photography may apply. Display advertising units must be included in the package (PKM can create ads if necessary). CUSTOM CONTENT: EDITORS’ PICKS
HOMEPAGE PAGEVIEWS: 10,000/MONTH
Advertiser receives ADVERTISER CONTENT BOX a FEATURED HERE PKM will write CONTENT BOX custom content on the bottom of on behalf of right rail on every advertiser page (except HP) as a fixed placement, Advertiser will linking to your receive one custom custom content content box with- in the EDITORS’ PICKS section on the homepage, link- ing to your content CUSTOM CONTENT: FEATURED GALLERIES
Editorial Integration in FEATURED GALLERIES section on the Homepage
Please Kill Me will create custom slideshows on behalf of select advertisers to be highlighted in the FEATURED GALLERIES sections on the homepage (see next page for visuals).
FEATURED GALLERIES CUSTOM CONTENT PACKAGE INCLUDES:
1). Content Box in Featured Galleries (PKM creates) Duration: 2 weeks 5,000 homepage impressions 2). Custom Slideshow (PKM creates)* Duration: 2 weeks Bonus impressions 3). Featured Content Box on right rail (PKM creates) Duration: 2 weeks 30,000 run-of-site impressions (except HP) 4). Top Leader Display Ad (Supplied ad creative) Duration: 2 weeks 40,000 run-of-site impressions 5). Medium Rectangle Ad on right rail (Supplied ad creative) Duration: 2 weeks 30,000 run-of-site impressions (except HP)
TOTAL IMPRESSIONS: 105,000 impressions - All placements are FIXED, giving sponsors enormous share of voice!
COST: $3,000 ($28.5 CPM) Price include production costs. Sold on a first-come, first-serve basis.
* Custom Slideshow includes up to 10 photos and up to 500 words of text, supplied by advertiser. Additional fees for stock photography may apply if advertiser doesn’t have supplied images. Sponsors may use the content for their own purposes for up to one year. Display advertising units must be included in the package (PKM can create ads if necessary). CUSTOM CONTENT: FEATURED GALLERIES
HOMEPAGE PAGEVIEWS: 10,000/MONTH
Advertiser receives ADVERTISER a FEATURED SLIDESHOW CONTENT BOX on the bottom of right rail on every page (except HP) as a fixed placement, linking to your slideshow
Advertiser receives one custom content box PKM will create a within the FEATURED slideshow on behalf GALLERIES section on of advertiser, featuring the homepage, linking up to 10 images and 500 to your slideshow words
ADVERTISER CONTENT BOX HERE VIDEO: EDITORIAL INTEGRATION
VIDEOS EMBEDDED INTO PLEASE KILL ME EDITORIAL
PleaseKillMe.com offers prominent video integrations within the editorial of our site. Advertisers can supply their own videos or PKM can create custom content on behalf of select brands, which would be written, directed and edited by our video experts and themed around advertiser’s objectives and goals.
VIDEO PLACEMENTS
1). Video embedded within 3 Editorial Sections of the site Duration: 4 weeks Bonus Impressions 2). Videos embedded on right rail Duration: 4 weeks 85,000 run-of-site impressions (except HP)
TOTAL IMPRESSIONS: 85,000 impressions - All placements are FIXED, giving video sponsors enormous share of voice!
COST: $3,000 ($35 CPM) For supplied video creative. Sold on a first-come, first-serve basis.
VIDEO PRODUCTION COSTS: $5,000-$20,000 depending on production/talent/location/length, etc. requirements. TOP LEADER BOX: 100% SHARE OF VOICE
TOP LEADER BOX FIXED PLACEMENTS ACROSS ENTIRE SITE
Advertisers will receive a FIXED Top Leader Box on every page of the site–providing 100% share of voice.
DURATION Minimum 2 weeks
IMPRESSIONS 40,000 impressions/week
FORMATS: File type: JPEG, GIF, or PNG Max file size: up to 150KB maximum Link to single absolute URL must be provided No expansions Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops)
COST $2,000 for 2 weeks ($50 CPM) Sold on first-come, first-serve basis MEDIUM RECTANGLES: FIXED PLACEMENTS
MEDIUM RECTANGLES FIXED PLACEMENTS
Advertisers will receive a FIXED Medium Rectangles on every page of the site, except the homepage –providing enormous share of voice!
DURATION 2 week minimum
IMPRESSIONS 40,000 impressions
FORMATS: File type: JPEG, GIF, or PNG Max file size: up to 150KB maximum Link to single absolute URL must be provided No expansions Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops)
COST $1,000 for 2 weeks ($25 CPM) Sold on first-come, first-serve basis There are up to 5 Medium Rectangles on the Right Rail EMAIL INTEGRATION
PLEASE KILL ME EMAIL INTEGRATION
PleaseKillMe.com offers 2 opportunities to be integrated within our weekly email newsletter:
1). Please Kill me will create a Custom Content box on behalf of select 2). Advertisers can provide supplied creative (including videos)
SPECIFICATIONS 100 words and 1 image: 750px width x 500px height Advertisers may include a link to their website
PLACEMENT Within editorial email content
TIMEFRAME 1 time per week (Advertiser placements in PKM emails are only available 1X per week)
AUDIENCE 2,054 Subscribers | 40% Open Rate | 17% CTR
COST $100 per week ($50 CPM) Includes production. PKM will create. Sold on a first-come, first-serve basis. ECOMMERCE SHOP INTEGRATION
SELL STUFF
PleaseKillMe.com offers select brands the opportunity to be included in our ecommerce shop. Getting your product in front of readers already in the mind-set of shopping provides enormous value to advertisers seeking to drive sales.
SPECIFICATIONS BOX SIZE: 600px width x 300px height 100 words and 1 image (price must be included) Position: Below all PKM products URL: Readers will be taken to your site to make purchase. Only brands with their own ecommerce shops can be included.
DURATION: 1 Month
COST: $200
SWEEPSTAKES Advertisers may also run a sweepstakes promotion in this area (and across the site), offering readers a chance to win your products, combined with ADVERTISER ADVERTISER Please Kill Me books and products. To learn more, please contact Benito Vila PRODUCT PHOTO PRODUCT COPY HERE & PRICE at 917-846-1724 or [email protected] SOCIAL MEDIA POST OPPORTUNITIES
PleaseKillMe.com will work with advertisers to create social posts to connect with our 45,700 Instagram followers.
Cost: $250 per post ($5 CPM) Includes production fees. Only one sponsored post per week is allowed. Stock photography fees may apply.
PleaseKillMe.com will work with advertisers to create social posts to connect with our 47,800 followers.
Cost: $250 per post ($5 CPM) Includes production fees. Only one sponsored post per week is allowed. Stock photography fees may apply.
PleaseKillMe.com will work with advertisers to create Pinterest posts to connect with our 257,700 viewers.
Cost: $2,000 per post ($8 CPM) Includes production fees. Only one sponsored post per week is allowed. Stock photography fees may apply. PLEASE KILL ME CUSTOM EVENTS
PLEASE KILL ME + CAFE NINE EVENTS
Please Kill Me has teamed up with Cafe Nine, a long standing and beloved music venue in New Haven, Connecticut known as “the musician’s living room”. Home base to locals and a tour staple to many national touring acts, Cafe Nine is known for its intimate feel and schedule packed with great acts, serving a capacity of 150.
The PleaseKillMe.com concert series at Cafe Nine kicked off in May 2019 with an excellent show by Tav Falco and will continue, with regular concerts being announced on the PleaseKillMe.com and CafeNine.com websites. The concert series extends the PleaseKillMe.com brand, allowing us to curate shows, sell Please Kill Me merchandise and interact with readers and promote the brand. Each band who headlines the concert series will be featured on the website and in video clips posted on the site and social media.
To learn more about how you can be a part of Please Kill Me’s custom event experiences at Cafe Nine, please contact Benito Vila at 917-846-1724 or bvila@ easthamptoncreative.com.