Palm Springs Convention Center & Center Springs Convention Palm Springs, Calif. Palm Hotel, Renaissance discount registration Early bird 6, 2012 September through For complete information and to register visit register and to information For complete transformational period – its own renaissance. – its period transformational 2012 CGA STRATEGIC CONFERENCE STRATEGIC CGA 2012 new relationships to help you succeed in today’s modern age. succeed in today’s you help to new relationships WWW.CGASTRATEGICCONFERENCE.COM own its is experiencing California in industry e grocery New Location! New Now! Register PALM SPRINGS CONVENTION CENTER, PALM SPRINGS CENTER, PALM CONVENTION SPRINGS PALM SEPTEMBER 30 OCTOBER 2, 2012 30 OCTOBER SEPTEMBER of enlightenment also embodies the dramatic cultural shi California s of shi cultural also embodies the dramatic enlightenment retail of We invite you to gather with your industry peers in the heart of the movement, industry peers the movement, in the your heart with of gather to you invite We Golden State are emerging with a new creative and innovative spirit.  newis era  spirit. innovative and a new with creative emerging are Golden State shoppers — health conscious, multiethnic, socially aware and digitally engaged. and socially multiethnic, aware — health conscious, shoppers As the “dark ages” of recession and nancial crisis continue to fade, retailers in the retailers fade, to crisis continue nancial and recession of ages” the “dark As in California, and explore these new perspectives and innovative ideas while creating ideas while creating these new innovative perspectives and explore in California, and

CGA Strategic Conference PRSRT STD 1215 K Street, Suite 700 US POSTAGE Sacramento, CA 95814 PAID PERMIT NO. 604 SACRAMENTO, CA

SEPTEMBER 30 OCTOBER 2, 2012 PALM SPRINGS CONVENTION CENTER, PALM SPRINGS

Don’t miss the most productive grocery industry event of the year!

Top industry speakers

Productive, pre-scheduled business appointments

Collaborative share group opportunities

Networking receptions & social events

Early bird registration rates through September 6, 2012 Register Today!

For complete information and to register visit WWW.CGASTRATEGICCONFERENCE.COM or contact CGA at (800) 794-3545 Raley’s Markets El Super El Super Jax Markets Jax RETAILERS Safeway Inc. Safeway K.V. Mart Co. Mart K.V. Super A Foods Super 99¢ Only Stores 99¢ Only , Inc. Stump’s Markets Stump’s Gelson’s Markets Gelson’s Superior Grocers Superior Bestway/Gardena Bestway/Gardena PARTICIPATING PARTICIPATING Wholesale Cardenas Markets Cardenas Rio Markets Ranch Rancho San Miguel San Rancho GroceryRalphs Co. Northgate Gonzalez Northgate Stater Bros. Markets Bros. Stater /Gongco Food Times Supermarkets Times Smart & Final Stores Smart Mar-Val Food Stores Food Mar-Val Big Saver Foods, Inc. Foods, Saver Big Foods Whole Food 4 LessFood Stockton/ Vallarta (Bodega Corp.) Latina Food 4 Less/Foods Co. Food Holiday/Sav-Mor Foods Holiday/Sav-Mor Mart Save Nutricion Fundamental, Inc. Fundamental, Nutricion Draeger’s Supermarkets, Inc. Supermarkets, Draeger’s Kevin Coupe Moderator Justin Jackson Justin Operating Chief Andronico’s cer, O Community Markets FEATURED SPEAKERS FEATURED Performance Painter WWW.CGASTRATEGICCONFERENCE.COM Celebrity Chef & Author Chef Celebrity Chairman of Kayak.com of Chairman Founder & Former CEO of Travelocity.com, Travelocity.com, CEO of Former & Founder Rhythm, Color, Culture, Energy;  words ese four Energy;  Culture, Color, Rhythm, of describe the experience viewing the creations a is David Garibaldi. David artist renowned world of portraits six-foot creates that artist old 29-year show dynamic His music. to in minutes icons pop for performing the world taken him around has of raised thousands has and all ages of audiences charities. various for dollars Terry Jones founded Travelocity.com and served and Travelocity.com founded Jones Terry May until founding its CEO from and President as served he Chief as Information 2002. Previously, Sabre, at During 24 years his Inc. Sabre cer at O including positions executive various held Jones of President Services, Computer Vice of President of President Vice and Development, Applications Ellie Krieger is the host of the Food Network’s the Network’s Food of theEllie host is Krieger “Healthy show popular & Cooking Channel’s York several of New the author is She Appetite.” winning Beard Award James best selling and Times for recipes perspective and advice, ering books o dietitian, registered A & wellness. eating healthy in nutrition degree master’s her Ellie received Dan Sanders Dan President, Albertsons Southern California economy. He is Chairman of the Board of Kayak.com the Board of of Chairman is He economy. a consultancy he co-founded to help companies transition to the digital to transition companies help to co-founded he a consultancy Product Development. Jones is managing principal of Essential Ideas, Ideas, Essential of principal managing is Jones Development. Product Pre-conference General Session – Sunday, September 30, 2012 September General – Sunday, Session Pre-conference DAVID GARIBALDI, DAVID Morningnewsbeat.com Moderated by Kevin Coupe, Coupe, Kevin by Moderated grocery dynamic industry. today’s new perspectives and creative approaches for succeeding in succeeding for approaches new creative perspectives and Hear from a panel of California retail leaders as they explore they leaders as explore California retail of a panel from Hear President, a Safeway , Company RETAIL EXECUTIVE PANEL RETAIL TERRY JONES, TERRY ELLIE KRIEGER, Opening Reception – Sunday, September 30, 2012 September – Sunday, Opening Reception Luncheon Keynote – Tuesday, October 2, 2012 – Tuesday, Keynote Luncheon General Session – Monday, October 1, 2012 General – Monday, Session Lori Raya Move” campaign for healthy eating. healthy for campaign Move” She has also been at the forefront of First Lady Michelle Obama’s “Let’s “Let’s Obama’s Lady Michelle First of also the has forefront beenShe at University’s Department of Nutrition, Food Studies and Public Health. Health. Public and Studies Food Nutrition, of Department University’s from Columbia University and was an adjunct professor at New York York New at professor adjunct an was and University Columbia from 2012 CGA STRATEGIC CONFERENCE SCHEDULE MEETINGS REGISTRATION

REGISTRATION FEES SUNDAY, SEPTEMBER 30, 2012 For attendees, the 2012 CGA Strategic Conference Conference Registration Hours: 8:00 AM - 7:00 PM o ers one of the most productive business events Early Bird Registration Standard Registration of the year.  e agenda is packed with insightful ( ru 9/6) (A er 9/6 and on-site) e Illuminators Golf Tournament 8:30 AM – 3:00 PM educational sessions that take dead aim at the Retailer/Wholesaler $299.00 $350.00 Pre-Conference General Session 5:00 PM – 6:00 PM trends, issues, and solutions that are impacting the All other types of registrants $599.00 $650.00 Sponsored by California Table Grape Commission grocery industry in California. Mix in numerous Spouse New Low Price! $200.00 $250.00 Opening Reception 6:00 PM – 8:00 PM networking opportunities and, of course, hundreds Co-Sponsored by Kra Foods and E & J Gallo Winery of pre-scheduled supplier and retailer meetings CONFERENCE REGISTRATION INCLUDES A er Hours Social 8:00 PM – 10:00 PM and you have an event you won’t want to miss. All educational sessions & programs including Sunday’s pre-conference session Complete access to the conference expo  oor WHO SHOULD ATTEND? CGA WOULD LIKE TO THANK THIS YEARS Breakfast & Lunch hosted by  e Illuminators (Monday & Tuesday) MONDAY, OCTOBER 1, 2012 Executives in the grocery retail, wholesale and TOP SPONSORS Conference Registration Hours: 6:30 AM – 5:00 PM supplier industries Networking events including Opening Reception, A er Hours Social and Anheuser-Busch InBev Illuminators Special Event Breakfast Hosted by e Illuminators 6:30 AM – 8:00 AM Buyers, purchasing, marketing and operations Bimbo Bakeries USA managers representing small, medium and large retailers Each paid registration includes two Illuminator Special Event tickets Share Group Discussions 7:00 AM – 8:30 AM C&S Wholesale Grocers Healthy Eating Trends in Retail Suppliers doing business with the California CGA Educational CGA Member Discount: California WIC grocery industry Foundation CGA members receive a 5% discount on Center Store: Driving Sales E ectiveness Trade press California Shopping Cart conference registration fees. Groups 10 or Sustainability Retrieval Corp. more SAVE an additional $500. Register General Session 8:30 AM – 10:30 AM THE ILLUMINATORS GOLF TOURNAMENT California Table your group of 10 or more together and Grape Commission receive a $500 discount o the registration Pre-Scheduled Business Meetings 10:45 AM – 5:30 PM Sunday, September 30, 2012 Coca-Cola Refreshments total. (Group must register together using 7:00 AM Registration Luncheon Hosted by e Illuminators 11:30 AM – 1:00 PM the Group Registration Form found online.) 8:30 AM Shotgun Start E & J Gallo Winery * Discounted spouse badge does not qualify for member e Illuminators Special Event Reception 5:30 PM – 7:30 PM  e Hershey Company Escena Golf Club or group discounts. 1100 Clubhouse View Drive  e Jel Sert Company Palm Springs, California 92262 Jelly Belly Candy Co. HOUSING TUESDAY, OCTOBER 2, 2012 Kellogg Company Don’t miss this opportunity to tee it up with California Conference Registration Hours: 7:30 AM – 1:00 PM Kra Foods Global retailers. Space is limited. Sign up early! HOST HOTEL SECONDARY HOTEL Breakfast Hosted by e Illuminators 6:30 AM – 8:00 AM MillerCoors Renaissance Palm Springs Hotel Hilton Palm Springs Concurrent Sessions 8:00 AM – 9:00 AM Golf Package for Four $1,000 Nestle Purina PetCare Golf Package for  ree $900 888 East Tahquitz Canyon Way 400 East Tahquitz Canyon Way Retailer Spotlight: Stater Bros. Markets Nestle Waters North Golf Package for Two $600 Palm Springs, California 92262 Palm Springs, California 92262 Shopping Topography: Mapping the New Consumer Pathways to Purchase America Golf Package for One $300 $165.00 per night plus tax $139.00 per night plus tax Connecting with Shoppers in a New Economic Age PepsiCo Pre-Scheduled Business Meetings 9:00 AM – 11:30 AM Golf Packages include: Transportation from host hotel, Procter & Gamble  e host hotel is the Renaissance Palm Springs Hotel, which is directly adjacent green fees, cart, ALL on-course contests, company tee Snyders-Lance Inc. and connected to the Palm Springs Convention Center.  e Hilton Palm Luncheon Hosted by e Illuminators 11:30 AM – 12:15 PM Springs will serve as a secondary hotel option. signage, breakfast, snacks, lunch and awards. SUPERVALU Luncheon Keynote 12:15 PM – 1:30 PM Sponsored by SUPERVALU Sign up on-line: www.illuminators.org Uni ed Grocers, Inc. All reservations must be received by end of day on September 6, 2012, to Pre-Scheduled Business Meetings 1:30 PM – 5:30 PM Unilever guarantee availability and conference rates. A er this date, reservations will be made based on availability and hotels may charge higher rates.

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