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BO DALTON to Pensacola to Attend UWF to Study Afternoons 2P-7P Journalism

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BO DALTON to Pensacola to Attend UWF to Study Afternoons 2P-7P Journalism INTRODUCING CAT COUNTRYWYCT - FM PENSACOLA,FLORIDA 98.7 Today’s BESTCountry “ LIVE. LOCAL CAT COUNTRY IS EVERYWHERE ADX COMMUNICATIONS T: 850.262.6000 F: 850.494.0778 7251 PLANTATION ROAD PENSACOLA, FL 32504 www.catcountry987.com CAT COUNTRY 98.7 ABOUT US Cat Country 98.7 is the only locally owned and operated FM radio station in Pensacola, FL. Owners Dave and Mary Hoxeng opened the doors in 2003. Since then, they’ve grown a business designed to super serve the local community. In 13 years, Cat Country 98.7 has gained over 100,000 followers on multiple social media platforms and has built long-lasting relationships within the community. We are a top of mind awareness radio station, everyday. Cat Country 98.7 works to make a difference in our listeners lives. We are a close knit radio family where many employees have been with us for over 10 years. We cover the Gulf Coast from the Mississippi state line to FWB, Florida. Our mission is to bring the hottest country music directly to the fans along the beautiful Gulf Coast. By advertising with Cat Country 98.7, your brand is engaged in the vastly growing country music industry. By investing in Cat Country 98.7, your brand is showcased and aligned with the thousands who live, work and play in the greater Pensacola area. 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 OUR RESEARCH CURRENTMARKETPOSITION Each week, Radio reaches 91% of people Cat Country 98.7 is recognized as the #1 “ radio station in the area. With 4 times the 12+ and 66% of these consumers daily. Almost following on Facebook than all other stations in the market combined, Cat 245,000,000 Americans 12+ listen to radio Country 98.7 prioritizes the community in every week. creative ways, thus allowing the station to RAB 2015 stay top of mind awareness to consumers and listeners. STATION & LISTENER PROFILE COMBINED DEMOGRAPHICS “Radioincreases brand FORMAT: COUNTRY awareness, drives traffic and POWER: 100,000 WATTS AGE: 25-54 FEMALE: 52% increases sales. TARGET AUDIENCE: RAB 2015 ADULTS 25-54 MALE: 48% COLLEGE EDUCATION: 43% ROI ONLY RESIDENCY RENTERS: MINUTES 24% $6: $1 COMMERCIALS RESIDENCY OWNERS: RAB 2015 9 AN HOUR 76% 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 COVERAGE FROM THE MISSISSIPPI STATE LINE TO FWB, FLORIDA The most influential listeners live in Escambia and Santa Rosa County “Cat Country 98.7 is consumersEverywhere Live, work and play! Pensacola, Fl Radio touches more consumers than TV and Tech Even Among Millennials NIELSEN 2015 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 SOCIAL OVERMEDIA 105,000 FANS Communication is continuously evolving. Social Media Engagement with Listeners Cat Country 98.7 stays actively engaged with its 120,000 listeners by using the power of social media. 100,000 From the latest country 80,000 star updates, concert 60,000 announcements to local weather and traffic 40,000 updates, Cat Country 98.7 20,000 has you covered! 0 Cat WTKX Nash KISS Soft WRRX WJTQ Country 102 Rock 98.7 Facebook Twitter Instagram Source: Various Social Media Platforms 2016 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 ON-AIR TALENT BRENT LANE CANDY Cat Pak Morning Show 5a-10a Cat Pak Morning Show 5a-10a Born and raised in California, Brent You’ve probablyCandy heard the contagious laugh in started working on-air at the young age the morning. Candy is the mother of 4 of 14. After receiving his college amazing rescue dogs, Max Praline, Baby Jane education at San Diego State, Brent and and Stella. When she’s not volunteering at his wife Angela moved their 3 children to The Haven of Our Lady Peace, she’s either Pensacola and have been blessed ever putting in extra hours at work or at home since. They are all actively involved in the watching Netflix. She genuinely loves community. Brent served as the 2011 everyone, and chances are you are her best President of Manna Food Pantries Board friend. Candy is very active in the community. of Directors and works hard for cancer She’s an ACM nominated co-host, and was awareness. featured in InWeekly as Favorite Radio JENNA SCOTT Personality. Middays 10a-2p Jenna Scott is a world traveler who moved BO DALTON to Pensacola to attend UWF to study Afternoons 2p-7p journalism. Being an Air Force brat she If he’s not quoting his all-time favorite movie welcomes change with open arms. 7 countries “Training Day”, Bo Dalton is the hilarious visited, 8 states lived in, and counting. She’s a voice bringing life back into your afternoon daddy’s girl, and her momma’s drive home on Cat Country 98.7. With 21 world. Independence, adventure and years of radio experience Dalton’s show is excitement rule Jenna’s life. Jenna is usually in sure to capture your attention and keep you her own little world taking on one adventure entertained. Dalton shares his adventurous at a time with her trusted sidekick, Zeus the life with his wife Rhonda and their 3 cocker Aussie. She lives for the moment believing spaniels. In his free time, you can find him that something good is always around the exploring the Pensacola area with his passion corner and the sun will always shine again. for Photography. 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 SNAPSHOT Miracle on Palafox Cat Pak Morning Show 4th Quarter with Brent & Candy 5a-10a Bands on the Beach Middays with Merrilee Moore 2nd & 3rd Quarter 10a-2p c c EVENTS PERSONALITIES Afternoons Mardi Gras with Bo Dalton 1st Quarter 2p-7p 269,400 DIGITAL SOCIAL 5,100 Followers Monthly Z c Website Visits 7,100 Followers 23,300 Website Streaming 105,000 Followers 16,000 Email Subscribers 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 COMMUNITY INVOLVEMENT We value our community and enjoy hosting so many great events. Miracle on Palafox w i t h Scotty McCreary Summer Salute with Darius Rucker M a r d i G r a s Slide the City Pensacola Pelican Drop P e n s a c o n Gallery Nights Escambia and Century Tornado Relief $10,000 Draw- D o w n F i e s t a Numerous Artist Concerts Bands on the Beach 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 TESTIMONIALS “For the last 5 years, and in the future, Cat Country has been our main partner for Fill the Mayflower; a food drive for Manna Food Pantries. Promotional materials and promotional events done by Cat Country have gone above and beyond what anyone would expect.” - Jay Bradshaw, Owner of Coastal Moving and Storage, 2015 “Thank you so much Cat Country for being apart of all of our events. They wouldn’t be half as successful without the help of Cat Country, Brent, Candy and the whole crew. I just wanted to take a moment to say thank you from Whataburger for all of your help.” - Sarah White, Field Marketing Director for Whataburger, 2015 “Cat Country is a TRUE partner, a station that cares about the outcome and future of their clients. They are involved in every community event that I can think of; they get positive results at the end of each day. The Cat Country goes above and beyond; they are my neighbors and my friends. Cat Country is my station, the only one I listen to! Thank you Cat Country! - Rickey Linton, Franchise Sales Manager for Buffalo Rock Company, 2015 “It was a great weekend! Your Cat Country crew worked hard and had great attitudes! We ended with 72 cars on the day. Our goal was to reach 45 cars. It was a great day for the store! Crystal said it was the most fun she can remember having at a radio remote. That includes all the big markets too like Dallas and Miami. We’re looking forward to working with you as we grow the Pensacola market. Thanks for the Flip-A-Gram video recap. It looks great! I can’t recall another radio station sending a recap before… especially a Flip-A-Gram.” - Melissa Castillo, Administrative Marketing Assistant for Take 5 Oil Change, 2015 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 OUR PRODUCTS :10, :15, :30, or :60 Live or Recorded Promos, Sponsorships, ON AIR Endorsements, Call-Ins, News, Weather and Traffic Updates Cat Tales (Mon-Fri) Conundrum (Mon-Fri) ON AIR Candy Dish (Mon-Fri) New Music Smackdown (Mon-Fri) SPONSORSHIPS/ Spouse Trap (Wednesday mornings) Country Countdown AM/PM (Sun) Cat Fight (Thursday mornings) Rise Up (Sun) GIVEAWAYS News/Weather/Traffic WEB/MOBILE Streaming Promos, Texting, Rotating Banner, Static Banner EMAIL BLAST Paw Print email blast to over 16,000 listeners SOCIAL MEDIA Facebook, Twitter, Instagram, Periscope, YouTube, Snapchat 7251 Plantation Road Pensacola, Fl 32504 (T)850.262.6000 (F)850.494.0778 OUR HONORS Station of the Year 2015 Judges Choice Station of the Year - 9 Time Winner - Dunkin Donuts Campaign - 3 Time Winner 2015 Best Radio Personality 2015 Gold Addy - 8 Time Finalist - Brent Lane - Dunkin Donuts Campaign Radio Personality of the Year 2015 Best Website 2015 Silver Addy - 2009 Winner 2015 Best Person to “Friend” on - Pensacola Symphony Orchestra - 5 Time Finalist Brent & Candy Facebook 2015 Silver Addy - Brent Lane - $10,000 Giveaway 2015 Silver Addy - Tour for the Troops 2015 Silver Addy - Pay for My Prom 2015 Silver Addy Community Service - Christmas Wishes - 2013 Winner - 5 Time Finalist Service to America - 2017 Winner Friends in Need - 2008 Winner 7251 Plantation Road Pensacola, FL 32504 (T)850.262.6000 (F)850.494.0778.
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