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WYCT-FM Pensacola, Florida WYCT-FM Pensacola, Florida 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fax:850-494-0778 * www.catcountry987.com We work hard every day to better serve our community and our listeners. That’s because we have ……. Cat-a-tude! Three time award winning 2011 & 2009 winners Station of the Year Morning Show 2011, 2009, 2006 Personality of the Year Voted 7 years in a row as the “Best Radio Station on the Coast” 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fx:850-494-0778 * www.catcountry987.com STATION PROFILE Features • News 5am-8:30am, M-F • Traffic 5am-7pm , M-F • Weather 5am-12am, M-F Format 6am-7pm. Saturday Country 6am-6pm, Sunday Target Audience Plus: Severe Weather, Hurricane, & Cat-Scan Weather Radar Adults 25 - 54 Weekday Sponsorships • Cat Tales M-F @ 6:40 am • Daily Drama M-F @ 7:40 am WYCT – FM • Hobie’s Hot Plate M-F @ 12:00 pm Cat Country 98.7 Listenership Estimated •Captain Chris Conundrum M-F @ 3:45 pm Commercial Load 120,000 • New Music Smack Down M-F @ 8:00 pm = 9 min / hour • Spouse Trap Wed @ 8:15 am • Cat Fight Thur @ 8:10 am Power 100,000 Weekend Sponsorships watts Rise up with John Ritter Sun - 6am-8am 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fx:850-494-0778 * www.catcountry987.com LISTENER PROFILE Marital Status Married 61% Male Female Never Married (Single) 21% Age Levels Divorced/Separated/Widowed 18% Children at Home 19% 20% 20% 14% 15% 12% Any Child at Home 44% Any Child Under Age 6 25% Any Child Age 6 - 11 19% 18 - 25 - 35 - 45 - 55 - 65+ Any Child Age 12 - 17 21% 24 34 44 54 64 Highest Education Level Household Income Levels Less that High School 14% 22% 22% High School Graduate 38% 21% 21% Some College 30% 14% College Graduate 13% Own or Rent Residence >$30K $30 - $50 - $75 - $100K+ Own 75% 50K 75K 100K Rent 24% Country music continues to be the top Other 1% radio choice in Pensacola! 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fx:850-494-0778 * www.catcountry987.com provided by Mediamark Statistics Researchand 2011. Intelligence, Cat Country 98.7 FM is well known for its creative station events, client promotions, and community efforts throughout the Gulf Coast! 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fx:850-494-0778 * www.catcountry987.com With nearly five decades of Hobie helped to launch the Cat combined experience in the the day after Christmas in broadcast industry, Brent Lane 2003, and has been behind the and Candy host the CatPak scenes and on the air ever Morning Show. Both enthusiast of since. He is on the originally the community, Brent and Candy from the mountains of North share their passion for Carolina but has transformed community service by giving back from a hillbilly into quite the in numerous ways. Brent has beach bum. He loves all things served as the President of Manna to do with the beach, especially Food Pantries and a graduate fishing and cruising on an old Leadership Pensacola. Candy has blue beach bike. Hobie’s been actively involved with over favorite artists include Dierks Cat Pak Morning Show five local charities for more than Mid-Day with Hobie Bentley, Darius Rucker, Jimmy Brent Lane & Candy ten years. Their favorite artist Buffet, and Dwight Yoakam; include The Band Perry, Blake 10am – 2pm He is a big blue grass fan. 5am – 10 am Shelton, and Lee Brice. PERSONALITIES Chris’ love for radio came John knew from an early age that from a childhood admiration he wanted to be in radio. Listening for sports announcing, but to legendary radio station KMET after realizing that there in L.A. as a youngster instilled in would be long bus rides, and him a love of radio and a deep rainout dates, he opted for the respect for the connection with music side of radio. Chris has the listener that only the best worked his way across the radio stations and personalities country doing the job that he are able to foster. After graduating absolutely loves in great cities broadcast school in Southern such as Denver, Indianapolis, California, John began a career Cincinnati, and Chicago. His that over the last two decades has favorite artists include Luke Afternoon with taken him from the snowy slopes Evenings with Bryant, Miranda Lambert, of Lake Tahoe to the sugar sand and Diamond Rio. Capt’n Chris beaches of the Emerald Coast and John Skyes 2pm – 7pm everywhere in between. 7pm – 12am 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fx:850-494-0778 * www.catcountry987.com 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fx:850-494-0778 * www.catcountry987.com WYCT – FM Pensacola / Mobile / Ft. Walton Area Coverage Mobile, AL Map Ft. Walton Beach, FL Coverage from the Pensacola, FL Mississippi State Line to Destin, FL 100,000 WATT SIGNAL 7251 Plantation Road – Pensacola, Florida 32504 * ph: 850-262-6000 fx:850-494-0778 * www.catcountry987.com .
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