Reporting. Discussing. Training. Alpbach Media Academy 11 - 30 August 2014, Alpbach, The 3 pillars of the Alpbach Media Academy

Reporting: Embedded in a real-life setting, participants get the chan- ce to experiment on how story-telling works in the digital age. Their articles, video clips, pictures and social media make up the official media channel of the Alpbach Forum.

Discussion: Students are mentored by experienced journalists. Interna- tional journalists accredited to the Forum meet them for in- formal discussions and share their insights into journalism. In small group discussions and fire side talks with policy ma- kers, experts and decision makers they are offered unique perspectives on European and International Affairs.

Training: During the first week, a special media seminar forms the academic part of the academy. Starting from the historic development of media, students get an overview over the situation of media in Europe today and discuss the future of journalism in light of the current shifts in our society. About the Alpbach Media Academy

What? The Alpbach Media Academy is a laboratory for 15 young journalists from all over Europe and beyond who use the unique context of the Eu- ropean Forum Alpbach for combining practical experience in a real-life The Mentors: setting with theoretical input and reflection. Head - Michael Fleischhacker, editor-in-chief, NZZ Austria, ; It takes place for three weeks in Alpbach, a Tyrolean mountain villa- Co -Head - Anke Plättner, television journalist, Berlin; ge in Austria which every summer in August becomes a meeting point for more then 4000 knowledge carriers and innovators, opinion makers, Strategic Advisor - Marianne Peters, former President of the European Journalism Training Association EJRA, Utrecht; decision makers and students from all over the world – the European Forum Alpbach. Managing Editor - Georg Renner, managing editor, Die Presse, Vienna; Why? Text editor - Mark Meredith, editor and lecturer for business reporting, Edinburgh. The Euopean media landscape is facing great challenges. Increasing scarcity of financial and time-ressources as well as liberalisation of in- The students: 15 master class students from various European formation due the WorldWideWeb make the future of quality journa- countries. The students have been recommended lism uncertain. We believe that media play a vital role in any democracy. by their professors and selected More then ever our society needs media that process complex interrela- by the Media Academy team. tions in a simple and comprehensible way. This is why the European Fo- rum Alpbach has established a Media Academy for journalism students, Duration: the Alpbach Media Academy. The Alpbach Media Academy will take place during the entire European Forum Alpbach, August 11 - 30, We offer a perfect environment for journalistic work: high-quality and 2014. The students will arrive on August 11, 2014. interdisciplinary content, prominent speakers from politics, culture, the economy and science, international and active participants, a broad Language: spectrum of discussion formats and a vibrant surrounding allowing for English is the standard language new ways of thinking and the development of alternative solutions. 10 reasons to participate in the Alpbach Media Academy 1. Participate at one of the most renowned and interdisciplinary conferen- ces in Europe that is famous not only for its outstanding speakers and long intellectual tradition, but also because of its special informal and open minded setting and dialogue among different generations from all over Europe. 2. Work as a full and equal member of the editorial staff - your thoughts, inputs and talents matter. You decide together with the Alpbach Media Academy team - this is more then a typical internship offers. 3. Find out what it means to bring the cross-media approach into life - whether text, video, social media, or pictures - you decide what kind of channel you want to use and learn how to use them. 4. Ask the questions you have always wanted to ask prominent speakers from politics, culture, the economy and science. 5. Be part of in an international and culturally diverse team with colleagues from all over Europe. 6. Get support and advice from one of the best Austrian journalist who has known Alpbach for years and cannot only teach you how to run a newspaper but can advise you on how to report in the new digital age. 7. Meet renowned colleagues from all over Europe who are attending the European Forum Alpbach. 8. Explore disciplines you have always wanted to discover by attending a seminar of the Alpbach Seminar week. 9. Be inspired by the “magic mountain” (der andere Zauberberg), as the Forum’s founder Otto Molden has often called Alpbach. It will be an in- tensive and stressful but at the same time rewarding and inspiring time. 10. Enjoy the beautiful and relaxing scenery of the Tyrolean mountains. How to join the Academy!

Alpbach Media Academy students in their final year or Master students of European Scholarship benefits: schools of journalism and have different specialisations: writing, video and photo, Participation at the European Forum Alpbach and editorial design. They have already gained some journalistic experience and 2014 and the Alpbach Media Academy; are familiar with the challenges of cross-media journalism. Travel, accommodation and board; Ideally, they have already gained a Bachelor degree in another subject then journa- Technical equipment and research tools lism and have spent some months abroad. Above all, they are interested in deepe- during the European Forum Alpbach. ning their knowledge in various fields and in discovering new areas. Application requirements: Students of the Alpbach Media Academy are fluent in English (written and spoken), Motivation statement (1 page) team players and highly motivated in further developing their journalistic skills in Curriculum vitae a high-level and cross medial setting. German is an asset. Recommendation letter(s) of your professor(s) Procedures English proficiency (e.g. language certificate, In order to assure high qualitative standards, the Alpbach Media Academy team proof of using English at work or your studies, …) has contacted professors of different European journalism schools. These professors Proof of work (e.g. link to homepage or blog) were asked to suggest excellent students as candidates for the Alpbach Media Aca- demy. The Alpbach Media Academy team will make the final selection. Application deadline: March 05, 2014 If (and only if) their professor has suggested them, students are asked to sub- mit their application to [email protected]. Applications without a Contact: professor’s support will not be considered. Veronika Hopfgartner Application deadline: March 05, 2014. Applications arriving after that day will not Project management be considered. Students will be informed via e-mail by the mid of March. [email protected] +43 1 718 17 11-23 AN EXPERIMENT IN THE MOUNTAINS OF ALPBACH

During three weeks in August, a dozen young journalists met in Alpbach, Tirol, to participa- te in the newly founded Alpbach Media Aca- demy. Interviewing artists, international po- liticians and Nobel Prize winners, we were challenged every day while covering the Euro- pean Forum Alpbach.

By Tatiana Tilly, Student of the Alpbach Media Academy 2013

None of us really knew what would happen. It was an experiment for each one of us, which we didn't truly realize before the first deadline loomed threatenin- gly near. On a Monday night in August the dozen aspiring journalists at the Alpbach Media Academy, as well as designers, photographers and editors had known each other for less than three days. During the weekend we had been gathered in a beautiful village in a valley in Tirol. Our travels had brought us from as many different places as Macedonia, Ser- bia, , Denmark, England and Spain, but now we would all be part of the same team. That Monday we were finishing our first day in the newsroom, writing and editing as focused as possible, making last-minute changes, and hoping that many hours of work would result in a good journalistic product. And it did; not only that day, but every day for the next three weeks would be a reception at one of the hotels in the village, where we worked closely together, creating a small printed newspaper one could go to mingle with young scholarship holders or find a and a multimedia newsite. Because this was the first media aca- possible interview source – or just drink free wine. Besides that, demy we had the freedom to influence the work ourselves. there were traditional Austrian dinners, art exhibitions, beers at obscure old pubs and, of course, Balkan parties, with people Access to the international VIPs who knew how things worked. Not forgetting the people who The European Forum Alpbach is an international conference that were accommodating, warm and made the three weeks all the has taken place in Tirol since 1945. Around 4000 participants with more interesting. 60 different nationalities come to discuss topics in areas such as politics, health, economy, technology and global perspectives. Being a part of this international, intellectual bubble in a Ti- rol valley was not only extremely challenging both personally The Media Academy has its own newsroom in the congress cen- and journalistically, it was also a great experience that I would tre, where most of the discussions, speeches and debates took strongly recommend others to explore. place. This gave us an unique opportunity to get close to a lot of people, who we may never have had the chance to interview otherwise. When the chemical attacks in Syria had just happe- ned, my colleague and I were given the opportunity to interview the EU’s Commissioner for International Cooperation, Humani- tarian Aid and Crisis Response, Kristalina Georgieva, about the

Union’s role in the situation. My very talented collleagues interviewed people such as UN undersecretary Valerie Amos, the Austrian Minister of Finance Have a look at the work of the Maria Fekter, the renowned astronomer Lisa Kaltenegger, poli- Forum Alpbach Media Academy 2013: tical think tank Phillip Blond, and many others. Website and outputs of the Media Academy 2013 Balkan parties and fancy receptions www.alpbach.org/medienakademie But Alpbach was more than just great journalistic opportuni- Video on the work of the Academy ties and hard work. Almost every night after deadline there http://vimeo.com/73697997 A vision for Europea since 1945 The European Forum Alpbach took place for the first time in August 1945 as one of the earliest international political and intellectual events in post-WWII Europe. Its founders were Otto Molden who had been active in the resistance movement during the Second World War, and philosophy lecturer Simon Moser from Innsbruck, as well as a number of other influential personalities. Alpbach was created as an intellectual platform of discus- sion where Europe’s cultural, scientific and humanitarian heritage could be developed in a future-oriented way and where European integration could be promoted. Every summer since, high-ranking speakers from the fields of sci- ence, economy, politics and art have met for discussions in the mountain village of Alpbach. The European Forum Alpbach

Alpbach in brief: Established in 1945 as one of the first international politico-academic Founded in 1945 by events to be held in war-torn Europe, the European Forum Alpbach has Otto Molden and Simon Moser developed into one of the most pivotal inter-disciplinary platforms for Three weeks of seminars, symposia and debate science, politics, economic matters and culture on this continent. With its Every year in August in the Tyrolean mountain village of activities and events, the European Forum Alpbach is working towards Alpbach, Austria a forward-looking, democratic society and contributes stimulating input 12 symposia, 1 seminar week, 5 summer schools for the evolution of the European integration project. 4500 participants from over 75 countries Every year, more then 4000 speakers and participants from all parts of 750 scholarship holders the world, from science, economics and politics, experienced experts 750 speakers and students, come together in Alpbach to discuss the current issues and >30 alumni organizations to formulate interdisciplinary solutions. The young and critical spirit ori- active in 25 countries ginating from the European Forum Alpbach has always been one of its Famous participants: core characteristics and its defining feature on the European scene. This Sir , Theodor W. Adorno, Peter Sloterdijk, , is also why more than 700 students and young graduates participate in , James M. Buchanan, Friedrich A. von Hayek, Maria Schaumayer, Helga Nowotny, , Erwin Schrö- the European Forum Alpbach as scholarship holders. dinger, Elizabeth Blackburn, Shirin Ebadi, Ban Ki-Moon, Jacques Delors, Romano Prodi, Yitzak Rabin, Indira Ghandi, Mario Monti, The independent non-profit organisation »European Forum Alpbach« Klaus Regling, Hermann Nitsch, Yvonne Georgi, H.C. Artmann, Ernst Bloch, Friedrich Torberg, Barbara Coudenhove-Kalergi, Wer- is not only responsible for programming the summer conference of the ner Scholz, Ernst Krenek, Paula von Preradovic. same name but also organises several other events all around Europe throughout the year in order to promote the unique culture of dialogue President: Franz Fischler (since 2012) Seat of permanent office: Vienna, Austria. and critical debate that is central to Alpbach. Website: www.alpbach.org Only the spirit, if it breathe upon the clay, can create man.

Antoine De Saint-Exupèry

www.alpbach.org

Pictures in this broshure have been provided by Luiza Puiu and Philipp Naderer.