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Societal Perception of Reality Shows Mahabir Narwal*, Geeta Arora**

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Societal Perception of Reality Shows Mahabir Narwal*, Geeta Arora** Societal Perception of Reality Shows Mahabir Narwal*, Geeta Arora** ABSTRACT Reality shows are supposed to be real as opposed to that is acted in. These shows are becoming a shortcut to fame and fortune for stars. Today these shows create controversies to garner the support of people, higher TRPs, more SMSs and thereby generating huge cash. In this process, viewers are being used for advantages of channels, however, the viewers never know the reality. Reality–as made perceived–may or may not be the real. Therefore, in the present study, an attempt has been made to know how society perceives the reality shows. The paper will help the policy makers to force the channels to take initiatives to intact the reality of reality shows and regain the confidence of viewers. Keywords Societal Perception, Reality Shows, TRPs, Celebrities, Judgment of People, Reflection of Society. 1. INTRODUCTION 2. TYPES OF REALITY SHOWS Reality Shows can be defined as television shows or Reality TV shows are catering to different genre of programmes in which participants are common people viewers according to their viewing needs and preferences. and or celebrities or both and have to go through a series The Reality shows can be broadly classified as: of real life or scripted incidents. Reality shows have its genesis in 1940’s in line with the creation of television Celebrity-Reality Shows: Reality shows with celebrities broadcasting. When these shows conceptualized, they are very popular with the audience. e.g. Jhalak Dikhla Ja. were more authentic as the whole idea of reality shows Talent Shows – Reality talent shows are those shows in was a novel concept in that era. which participants showcase their talents and their talents Reality shows are getting aired on every TV channel now- are adjudged by a panel of judges. e.g. India’s Got Talent, a-days. The content of reality shows is changing with Indian Idol. changing times as the viewers want to know more about Factual Television Shows - These shows are presented the participants and the participants expose themselves in the style of a documentary, presenting a whole day in 1 more to the world. Reality TV shows are construed as a hour with the help of editing to showcase daily life of the quick source of money and higher TRP for TV channels. participants in a sensational way to create interest of the That is why there is an increasing competition among TV viewers. e.g. Mother’s Exchange. channels to prove their show is better than the others. Games Shows – Reality game shows are the shows In India “Sa Re Ga Ma” can be considered as mother of all in which participants (ordinary people or celebrities) reality shows as it was probably the first reality TV show compete physically or mentally to prove their superiority presented on the Indian television and after that reality TV over others. e.g. Kaun Banega Crorepati became the new buzzword for Indian television with every TV channel came up with its reality Show. Most popular Hidden Cameras Shows – In these types of shows, and latest reality shows in India are Indian Idol, India’s hidden cameras are used to capture participant’s activities Got Talent, MTV Roadies, Kaun Banega Crorepati, Big or how people behave when they are presented towards Boss, Dance India Dance, Jhalak Dikhla Ja, Emotional a particular situation with or without the participants’ Atyachar, etc. knowledge e.g. MTV Bakra *Associate Professor, Department of Commerce, Kurukshetra University, Kurukshetra, India **Research Scholar, University School of Management, Kurukshetra University, Kurukshetra, India 12 International Journal of Marketing & Business Communication Volume 1 Issue 3 July 2012 Talk Shows – In Reality based talk shows, discussions reality shows they become talk of the town, there- or an interview of a renowned person is showcased about fore some people watch these shows to participate current and/or controversial topics which are of signifi cant in the conversation related to these shows in social for the common people. e.g. Aapki Adalat. gathering. Original Life Incidents Shows – Real Life Incidents are 4. VIEWS ON REALITY SHOWS captured in the camera or showcased in dramatized form to the viewers. e.g. Crime Patrol, Sansani. Trevor Brookins (Writer in Rockland country) He says Adventure Shows – In these kinds of TV shows that today’s reality Television is over scripted. Perhaps the participants are challenged to survive/overcome a diffi cult exceptions are those reality programs that are competitive, situation full of adventure or fear. e.g. Khatron Ke Khiladi, which are really simply game shows with a different Fear factor. label. But shows like the Bachelor, Jersey Shore, and just about any program aired on VH1 are as choreographed as Paranormal Shows – In these shows the participants are Broadway fi nales. And the insult is that we are meant to placed in frightening situations which is paranormal. e.g. believe that the confl icts and resolutions are as authentic. Ghost Hunters. Vinta Nanda (Scriptwriter) The so called reality shows 3. FACTORS AFFECTING POPULARITY are nothing but a work of fi ction for entertainment. Parents OF REALITY SHOWS also want a platform where their kids can showcase their talents. In today’s reality shows youth are ready to strip or have sex just to gain popularity. The factors that are contributing in the popularity of these Reality TV shows can be discussed as follows: Raja Choudhary (T.V. Artist) Nowadays no one is making 1. Novel Concept: Reality Shows are of a complete mythological serials like Ramayana and Mahabharat, the different genre than the conventional family based channel puts its money into what sells easily. In India, TV shows. Due to their novel and different con- people are more interested to know about others’ personal cept reality shows are becoming popular among lives, so reality shows try to cash in on cheap publicity by viewers. showcasing others personal lives. 2. Aggressive Marketing - It is one of the major Nandini Desai (Member of the Censor Board) says that factors of the popularity of reality shows as these it is the responsibility of the parents to have a close look shows are marketed very aggressively through on- at what their children are viewing. With the availability of line and offl ine modes. internet everything is available to the children, therefore 3. Participation – In Reality shows viewers are re- so question of shifting these shows from prime time to quested to vote to nominate a participant to save late night seems pointless. or eliminate from the show, which makes viewers Lord Freud (Britain’s Welfare Reform Minister) feel that through their voting power they are con- Unemployed citizens are being lured into fi fteen minutes tributing in the show. fame by reality shows, thereby ‘eroding people’s 4. Entertainment Value - Reality shows offers a responsibility to support them. Hitting out at a survey great entertainment value for the viewers as view- by the Centre for Social Justice that a poor attitude is a ers fi nd themselves actively involved in these major factor holding back the long-term unemployment, shows as compared to just passive observers in Programmes like The X Factor, Britain’s Got Talent other conventional shows. and Big Brother, are giving rise to ‘cheap temporary 5. Viewers’ Belief– In reality shows scripted con- celebrities,’ who get carried away by the dream of tents are also presented in a way that viewers start becoming successful overnight. perceiving them as real and start believing these Christian Siriano (Fashion Designer, the Winner of incidents as real. Runway’s Seasons Four) It’s really the best business 6. Socializing Factor – Due to popularity of these plan. After becoming marketable with the celebrities like Societal Perception of Reality Shows 13 Heldi Klum and Victoria Beckham, he realized to turn his Reality TV shows provide a distorted picture of events, success in reality shows into a business plan. whereas 23% respondents say the shows are totally fake. Bill Rancic (Entrepreneur and Winner of the fi rst season The Girl Scout Research Institute According to of NBC) Reality TV is big business, a huge tool, and I’ve the survey, ‘Real to Me: Girls and Reality TV’ 68% gained a lot from these reality shows. respondents agree that such shows make them think that they can achieve anything in life. 48 % respondents argue Ananya Borgohain - In India, where population is over that it help them to realize that there are people like them. 1 Billion, more reality shows are all set to come. But to 75% girls were of the opinion that people of different maintain the novel concept of these shows and interest backgrounds and beliefs are depicted in reality shows. of the viewers’, talent and performance should be the decisive factor. TV channels can contemplate to reduce Kimberlee Salmond (Senior researcher, Girl Scout the number to maintain quality of these shows. Research Institute) Reality shows have some benefi ts for the girls. Reality shows act as learning and motivational Singer Shaan, who was anchor of one of the shows i.e. tools. Girls are receiving inspiration and comfort from The Little Champs, says our show had children who aimed reality shows. According to 62% of girls, awareness of to perform. We performed in front of 300-odd people but social issues & causes has also been raised due to reality unable to make all of them to cry and shed a tear. shows. Baba Sehgal (Singer who was voted out of a reality show) Rajeev Kapoor (supplier of viewers) People who’ve Most of the reality shows cater emotional drama of the never seen a live shoot would love to attend one anyway.
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