Oppo and Vivo – A Plan to Rule

The Oppo and Vivo are both Chinese companies and they actually entered the Indian Smartphone market with a plan to rule the market.

The impact of new entrants in Indian smartphones market is remarkable, as per the Q1 & Q2 results. The Oppo & Vivo seems to have made a mark specially, when they are found to capture nearly 20 % market share to challenge the old players like Apple, Samsung, Sony, Lenovo and others.

Factor of comparison Oppo Vivo

Formed in China 2004 2009

Entered International Market 2010 2014

Brand Famous as Oppo Camera Phone Hi-fi & Smart brand

Technology Breakthroughs Mobile Photography. Professional-grade For the last 10 years, audio, OPPO has been extraordinary focusing on appearance, and manufacturing fast and smooth camera. user experience. Global Ranking 5th 6th

Major Product Lines Smart phones, Blu- Smart phones, ray players, Other smart phone electronic devices accessories, software, and online services. Entered Indian Market 2013 2014 Innovation Pure Image (PI ) puts Hi-Fi chip, OPPO provides introduced and incredible upgraded its all photographic mobile smart equipment within the phones, Hi-Fi Music smartphone industry, also offering a multiple camera design platform Efforts to Create Brand Oppo is the official Sponsored the TV Visibility sponsor of Indian shows such as National Cricket team Colors Comedy and managed to get Nights with Kapil, their name on Team’s MTV Roadies, the Kit from 2017- 2022 sponsorship rights which include the with IPL for 2016 2019 world cup in & 2017 England and 2020 T20 world cup in Australia. Global Share 2.8% 2.7% Market Presence 20 Countries India, Malaysia, Indonesia, Thailand, Myanmar, Vietnam and Philippines.

Certified in 20 Countries 100 Countries & Regions Employment by Make in India 5,000 Indian 2,200 Indian Employees (approx.) Employees After Sales Service Centres 180 200 Production Capacity 10 million handsets One Million Units / in this year Month Retailers 35,000 10,000 R&D Centers 2 4 Market Strategy Oppo has 13 Vivo has 24 companies in India to companies in India, monitor the to monitor the businesses, the actual businesses, the operations right from actual operations import of handsets to right from import of local distribution, handsets to local marketing, sales and distribution, after-sales service marketing, sales and after-sales service Marketing Budget this year 2,200 crores 2,200 crores

Other factors boosting the smartphone sales :

1. Impact on Games Segment: global share of smartphones in 2017 is 32% by 2020 will rise to 40% 2. New features and smart phone models at affordable rates. 3. Cheaper Internet plans 4. Increased storage capacity 5. High quality photography

Benefits :

1. Global reach, half of all internet users got online in February 2017 using mobile devices. 2. India’s monthly social media penetration is 14

Concerns :

The major concern for both companies should be the quality of their phones. If they are not able to keep up to the standards, then their plan might just get ruined by other sharks like Xiaomi and One plus.

There is tough competition amongst Indian and Chinese mobile companies. As of the quarter ended March 31, Chinese players had a 22% share of smartphone sales, which is expected to increase to 25%.

Micromax, which used to be the number two smartphone manufacturer in India, saw an annual decline of 20 per cent. Intex, Lava and Karbonn follow in the list respectively, but all have seen a double-digit decline in their annual growth.

Oppo and Viva are the true Innovators in features, affordability and technology.

Innovation = Creativity + Implementation.

Market share will go to the most innovative companies especially those who innovate on their products as well as their sales, marketing, people, processes, finance and all aspects of operation.

Organizations who succeed for the long time are not the ones with innovative products but a sustained innovation culture supported by right leadership and organizational environment.

All the ideas for innovation cannot be used or explored but which ones can be narrowed, polished and implemented needs a strong methodology.

Business Consultants Inc. Japan has a deep research and study on how do exemplary organizations stay competitive and sustain their high levels of performance. So if your company wants to gain market share, or regain a market share, or create a sustainable presence you can reach out to your partners in BCon http://www.bcon.jp