Employee engagement Introduction The project focuses on the employee engagement activity in the organization. Its gives the gist about employee engagement that what is it and what are the factors that make the employee engage in the organization. Project Detail: The focus of the project is to study about the Employee Engagements activity in the organization. The project focuses on: • The participation of employees in the organization. • Increase in interdepartmental and intradepartmental communication. • Motivated because of Engagement activity. 1 Employee engagement . Evolution of Media industry in India : Media in India—initiated since the late 1700s with print media started in 1780, radio broadcasting initiated in 1927, and the screening of Auguste and Louis Lumière moving pictures in Bombay initiated during the July of 1895. It is among the oldest and largest media of the world. Indian media—private media in particular—has been free and independent throughout most of its history. The period of emergency (1975– 1977), declared by Prime Minister Indira Gandhi, was the brief period when India's media was faced with potential government retribution Audio-Visual media Radio broadcasting was initiated in 1927. In 1937 it was given the name All India Radio and since 1957 it has been called Akashvani Limited duration of television programming began in 1959, and complete broadcasting followed in 1965. The Ministry of Information and Broadcasting owned and maintained the audio-visual apparatus—including the television channel Doordarshan. The Government of India played a significant role in using the audio-visual media for increasing mass education in India's rural swathes. Projected television screens provided engaging education in India's villages by the 1990s. Following the economic reforms satellite television channels from around the world— including BBC, CNN, CNBC, PTV, and other foreign television channels gained a foothold in the country. 47 million household with television sets emerged in 1993, which was also the year when Rupert Murdoch entered the Indian market. Satellite and cable television soon gained a foothold. Doordarshan, in turn, initiated reforms and modernization. With 1,400 television stations as of 2009, the country ranks 4th in the list of countries by number of television broadcast stations. 2 Employee engagement Major Players • MTV MTV, India’s leading multimedia youth platform, caters to the interests and passions of 15-34 year olds, offering them an exciting mix of music and non-music programming (Bollywood, adventure, humor, fashion & style and fiction), presented in its inimitable style by Indian VJs. Since its launch in 1996, the channel has won numerous awards at Indian as well as International level for its unique humor and unmatched creativity. Known for its unique properties (MTV Music Summit for AIDS, Style Awards, MTV Youth Marketing Forum, MTV VJ Hunt, MTV Youth Icon and MTV Roadies among others), the channel has today become a preferred destination for advertisers to reach out to Indian youth. With over 545,624 hyperactive users www.mtvindia.com continues to be the most popular youth hangout online. MTV India is a part of the MTV Networks, world’s largest television network reaching out to 34.35m households in the country and 481.5m households across 171 territories. For the 6th consecutive year, MTV was named The World's Most Valuable Media Brand by Business Week & Interbrand's 2005 Best Global Brands study. • Vh1 An MTV Networks India channel, Vh1 is India’s only 24-hour international music and lifestyle channel, providing music buffs with their daily dose of international music, pop culture, reality TV and celebrity lifestyle. Launched in January 2005, the channel today reaches almost 23.53 million homes across India and is growing rapidly to reach many more. Vh1 has brought the best international music to India, coupled with the biggest stars, the juiciest stories and the latest in your favourite artiste’s life. With an exhaustive music library spanning over 30 years and genres like flower power, punk, rock, reggae, hip hop, pop and many more, Vh1 customizes its music and programme mix to appeal to Indian tastes. Globally, Vh1 is available across 142.8 million households in over 141 territories. 3 Employee engagement • NDTV Goodtime Launched in September 2007, the channel targets a largely cosmopolitan, socially progressive audience that is young and increasingly affluent, with an inclination towards better living. The programming is presented with style, wit and intelligence by hosts who are experts in their field. Well known personalities like Rajat Kapoor, Perizaad Zorabian, Seema Rahmani, Marut Sikka, Manju Malhi, Rajiv Makhni, Shatbhi Basu, Devika Anand and Arun Thapar, among others, offer quirky, incisive and spontaneous takes on their areas of expertise and create individualistic shows that engage the viewers as much for their content as for their style. The channel is a part of the NDTV Group. The NDTV group is India’s leading broadcaster and producer of news and current affairs programmes. It has 20 years of experience in the television industry and is widely recognised as the pioneers of news television in India. It has the unique distinction of being the market leader in the news sector along with being the most trusted media brand. The NDTV Good Times channel leverages the editorial credibility and programming quality of the NDTV group and fuses it with the strong lifestyle aspirations of the contemporary Indian. Within four months of its launch, the channel has won accolades. It was adjudged ‘Best Fashion & Lifestyle Channel’ at the INDY’s Awards, 2008 which have been instituted for excellence in mass communication, advertising and branding. • Imagine Showbiz Imagine Showbiz is driven by the guiding philosophy of ‘Celebrating Bollywood’. More than just the glamour quotient of Bollywood, Imagine ShowBiz is a channel that is dedicated to covering and presenting Bollywood comprehensively for the vibrant industry it truly is. The channel hopes to move beyond the scoop and scandal visage that off-screen Bollywood has traditionally been projected. This Imagine Showbiz Site is owned by Imagine Showbiz Limited ("the Company") and maintained/hosted by Brand Catalyst Media Limited. The site contains material which is derived in whole or in part from material supplied by the Company, various new 4 Employee engagement agencies and other sources, and is protected by international copyright and trademark laws. The restrictions on use of the material and content on this Imagine Showbiz Site by the Subscriber are specified below. Except where specifically authorised, the Subscriber may not modify, copy, reproduce, republish, upload, post, transmit or distribute in any way any material from this site including code and software. • Channel V Channel [V] International is flagship of the Channel [V] network. It was founded after MTV Asia parted ways with the STAR TV Network. It was produced and operated from Hong Kong from 1 January 1994 until 1 January 2002, after which operations were shifted to Malaysia with some aspects still operating in Hong Kong. Since 1 January 2008, Channel [V] International has moved back to original studio in Hong Kong. Which is also the same studio of Channel V China, Taiwan and India? Channel [V] India is a trend-setting music and lifestyle channel in India featuring original programs, latest chart-topping music videos, interviews with music stars, concerts, popular VJs and a range of successful reality-based talent quest shows including [V] Get Gorgeous, [V] Super Singer and [V] Popstars. • Zing Zing, formerly known as Zee Muzic and Music Asia, is an India -based satellite music television channel owned by Zee Entertainment Enterprises, which carries broadcasts in Hindi and other regional languages of India. As well as broadcasting in South Asia, it also reaches audiences in Europe. It is promoted by the Essel Group. Zing was first launched in 1997 as Music Asia, relaunched as Zee Muzic in 2000, revamped in 2005 and finally repackaged as Zing in April 2009. 5 Employee engagement Zing features humour, animation, spoofs and celebrity lifestyle in addition to music. Zing also has Chillax Mornings – a non stop musical extravaganza for music lovers. One of its most popular shows, Chillax Mornings airs the most recent and “zingy” Bollywood music. Zing currently has a reach of 10.6% (source: TAM) across SEC A,B,C in India. Zing has been one of the top 5 channels in a genre which has more than 21 channels. Zing targets the urban young Indian. Simultaneously, the channel's wide range of content will make it one of the most compelling mass channels in a niche segment. The channel's content seeks to achieve the right balance to address the needs of today’s urban young Indians. Constant innovation and ideation is the underlying theme when it comes to zing programming. Zing for the Asia region is uplinked from Noida in India and uses Asiasat-3S. In the UK, Zee Muzic was rebranded as Zing on 2 October 2009. 6 Employee engagement BACKGROUND INFORMATION OF THE ORGANIZATION From print to the internet, Bennett, Coleman & Company Limited (BCCL) spans multiple mediums and technologies. But a common thread runs through these disparate businesses: high quality of content. In conjunction with the group's relentless pursuit of innovation, this has catapulted it to the position. Building on its traditional strength in print media, namely newspapers and magazines, BCCL has diversified into new, emerging areas emerged. Bennett measures its achievements in terms of whether its brands have helped their respective audiences succeed in life, while enriching the business of relevant advertisers. Apart from commercial success, they've also been rewarded with accolades globally. For instance, The Times of India has been ranked among the world’s six best newspapers by BBC. Perhaps the most visible sign of Bennett’s success at the international level is the string of triumphs notched up in recent years by Femina Miss India winners at beauty pageants such as Miss Universe and Miss World.