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Adobe Creative Suite 5.5 Production Premium Telesales Guide Adobe Creative Suite 5.5 Production Premium Telesales Guide Adobe® Creative Suite® 5.5 Production Premium Create video for virtually any screen using high-performance production tools Get breakthrough performance with the most complete video production solution that enables you to produce your best work. Take advantage of game-changing innovations like the Adobe Mercury Playback Engine and a distinctively efficient post-production workflow. A tightly integrated combination of best-of-breed video, animation, compositing, audio, and design tools provides the creative features and toolsets you need to accelerate your production workflow and deliver high-quality results. Customer profiles Video editors—Video editors who assemble compelling stories and other types of video content Adobe Creative Suite 5.5 Production Premium combines: from live-action video footage, still images, and sound and music. Projects range from short form Adobe Premiere® Pro CS5.5 (commercials and short films) to broadcast programming, event coverage, and feature films. Adobe After Effects® CS5.5 Motion graphics designers and visual effects (VFX) artists—Motion graphics designers include Adobe Photoshop® CS5 Extended animators and designers who create commercials, broadcast graphics, film titles, and other content that Adobe Audition® CS5.5 uses motion and sound to communicate ideas and capture emotions. VFX artists include animators and Adobe Flash® Catalyst® CS5.5 compositors who composite 2D and 3D elements, live footage, and synthetic elements into photo- Adobe Flash Professional CS5.5 realistic shots used to enhance the visual impact of films, TV shows, and commercials. Adobe Illustrator® CS5 Adobe Encore® CS5 Interactive designers—Interactive designers who visually or programmatically create free-form and Adobe OnLocation™ CS5 immersive interactive web content and experiences. Many of these experiences include video content for enhanced impact. Additional components: Adobe Dynamic Link Adobe Device Central CS5.5 Top reasons to buy Adobe Creative Suite 5.5 Production Premium Adobe Bridge CS5 Best-of-breed production tools—Get best-of-breed video, motion graphics, compositing, audio, and Adobe Media Encoder CS5.5 design tools packed with innovations that accelerate production workflows, inspire creativity, and help Integrates with Adobe CS Live deliver high-quality productions to any screen. online services*†: Learn about the newest features Native 64-bit operating system support—Work fluidly on HD and higher resolution projects using of CS Live online services*†— all the RAM on your system, thanks to native 64-bit operating system support in Adobe After Effects, complimentary until April 12, 2012. Adobe Premiere Pro, and Photoshop Extended. Visit www.adobe.com/go/cslive for details. Breakthrough performance with the Adobe Mercury Playback Engine—Experience fast effects processing and rendering on both laptop and desktop computers with the native 64-bit, multicore, Which product should I upsell to? GPU-accelerated Mercury Playback Engine in Adobe Premiere Pro. Consider Adobe Creative Suite 5.5 Master Collection software, which Broad format support in Adobe Premiere Pro—Maximize the efficiency of your file-based workflow combines all the components of and edit virtually any format, including DV, HDV, RED, DPX, Sony XDCAM, XDCAM 50, XDCAM EX and Production Premium with Adobe XDCAM HD, Panasonic P2, DVCPRO HD, AVCHD, AVC-Intra, and footage from DSLR cameras. Dreamweaver® CS5.5, InDesign® CS5.5, and more. Groundbreaking motion graphics with After Effects—Create motion graphics and visual effects with Subscription option: industry-standard After Effects. Combine moving and still imagery, graphics, and text in 2D or 3D space. Adobe Creative Suite 5.5 Production Animate practically any aspect of each element, and add sound for virtually any result you can imagine. Premium is also available by subscription for a low monthly payment. Visit www.adobe.com/go/ cssubscription to learn more. Rich 2D and 3D images with Photoshop Extended—Magically remove objects with Content- Aware Fill in Photoshop Extended. Paint with lifelike brush strokes and use creative 3D tools. Roundtrip images and motion-based content to Adobe Premiere Pro, After Effects, and Encore. Advanced audio-for-video editing in Adobe Audition—Record, edit, mix, master, and sweeten audio with Adobe Audition CS5.5—now available for both Mac OS and Windows®. Roundtrip edit with Adobe Premiere Pro CS5.5, or use OMF and XML to speed up project exchange with Avid Pro Tools and other NLEs. Fast, reliable encoding for the multiscreen environment—Output your work for computers, smartphones, tablets, and television with Adobe Media Encoder CS5.5. Use intuitive presets and contextual menus to set up sequences once for multiple formats, and batch encode while you keep editing. Timesaving integration—Save time on every project thanks to deep integration, roundtrip editing, and Dynamic Link, which eliminates intermediate rendering as you refine assets between After Effects, Adobe Premiere Pro, and Encore. Compatibility with large-scale workflows—Work with multiple NLEs thanks to roundtrip editing between Adobe Premiere Pro and Final Cut Pro or Avid NLEs. Leverage industry-standard formats, such as AAF, EDL, OMF, and XML, to integrate with a variety of systems. Integrated metadata for faster post-production—Develop scripts or outlines with Adobe Story, an Adobe CS Live online service.*† Leverage metadata acquired in production to search assets and dialogue and edit faster. Create searchable web DVDs to make assets discoverable online. Integration with Adobe CS Live online services*†—Collaborate with Adobe Story, a powerful scriptwriting tool. Initiate reviews and collect feedback on dailies, storyboards, and edited works in progress with Adobe CS Review and Acrobat.com. Vector graphics with Illustrator—Import native Adobe Illustrator artwork into After Effects with layers, masks, blend modes, gradients, and effects intact. After Effects can continuously rasterize vector shapes for smooth edge detail at any size. Interactive design—Create interactive designs with Adobe Flash Catalyst or Flash Professional. Use Flash Catalyst for content such as simple video portfolios, or use powerful controls in Flash Professional to add video content to interactive experiences. Top reasons to upgrade to Adobe Creative Suite 5.5 Production Premium Flexible, precise, and reliable editing tools—Edit the way you want with widely accepted, customizable NLE shortcuts and powerful, intuitive trimming and editing tools that give you more precision and control in Adobe Premiere Pro CS5.5. Boost productivity with dual-system sound support and enhanced project exchange with Final Cut Pro software. Advanced audio-for-video editing in Adobe Audition—Record, edit, mix, master, and sweeten audio with Adobe Audition® CS5.5—now available for both Mac OS and Windows. Roundtrip edit with Adobe Premiere Pro CS5.5, or use OMF and XML to speed up project exchange with Avid Pro Tools and other NLEs. Breakthrough performance with the Adobe Mercury Playback Engine—Experience fast effects processing and rendering on both laptop and desktop computers with the native 64-bit, multicore, GPU-accelerated Adobe Mercury Playback Engine in Adobe Premiere Pro. Warp Stabilizer—Smooth a bumpy camera move, or lock a shot automatically. Warp Stabilizer removes jitter and compensates for motion-related irregularities. Faster, more reliable encoding for the multiscreen environment—Output your work for computers, smartphones, tablets, and television with Adobe Media Encoder CS5.5. Use intuitive presets and contextual menus to set up sequences once for multiple formats, and batch encode while you keep editing. 2 System requirements Expanded support for RAW digital cinema and file-based workflows—Gain new For the latest system requirements, workflow flexibility with RAW digital cinema files and other file-based footage. Experience faster visit www.adobe.com/go/ performance for high-resolution RED footage, as well as enhanced support for RED, Sony XDCAM, production_systemreqs. Canon XF, and CinemaDNG formats. Camera Lens Blur effect and camera property in After Effects—Create soft-focus effects with Camera Lens Blur. Set iris shape, blade curvature, and diffraction fringe characteristics for beautiful bokeh, and use these same settings for fantastic depth-of-field control with the After Effects 3D camera. Asset intelligence for accelerated post-production—Locate assets and dialogue quickly in Adobe Premiere Pro CS5.5 with integrated support for metadata from Adobe Story, an Adobe CS Live online service.*† Adobe Creative Suite 5.5 Production Premium customer FAQ Why should I get Production Premium instead of an individual video component? Production Premium takes production from planning through delivery using powerful, intuitive tools that make the creative process smooth and efficient. You have all the tools you need for video and audio editing, still and motion graphics, visual effects, and interactive media, as well as the ability to burn to DVD and Blu-ray Discs and export to the multiscreen environment. Production Premium has countless innovations, improvements, and features that combine to give you the most important benefit of all—more time to explore, imagine, create, and deliver compelling productions. Clients are constantly asking me to deliver multiple delivery formats—DVD, FLV, mobile. Can Production Premium help me? Production Premium helps you extend your
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