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The .Macaroni Journal December Official publication 01 the Nodanal MCIC'aronl Manu/acturers Association, 1973 139 NorlJi AlhUuul Avenue, Po/atlM, Illinois. Address oIl corrtspondence Vol. 55 ugtJrdln, odVttllsln, or edltoriDI ,,",'tflab to Robert M. Grttn. Editor, No.8 P.O, Box 336, Pala,l,.., Imno" 60067.

0/1;",,, Page Senator MiHan Young Honored at Durum Show ...... ••••..... 4 Pmidcot "'" Vloccot DeDolllCoIco lit Vice Pres. . , •• N1cholu A, Raul Countdown on Wheat Suppl~'-Durum Futures Traded . ...• • • •.. . . . S 2nd Vice Pr... ..,',. L. D. William. An Imponant Year (0, Agriculture ... •...... •.. . •...•• • • • •• . . .. 6 3rd Vice Prel •• •• Paul A. Vermylen The Turning Polnt-Durum Situation Report ....••...... ••••••.•. 9 , You'll De\W know Eucutive Secretary •••• R. M. O",eo Report on Grellt Plains Wheat, Inc. ••...... •.. ••••.... 14 Ilirtttor of Research •. 1. I. Wlo.ton Flour Enrichment Increascd-Fat·Frcc Egg Protein . ... •• ..•...... 16 howgood ourtedu1ical service is Skillet Dinners-Pasta Pretties ...... ••...... •. • • •.. . 18 Cooking Pasta-Spe.k1ng of Food """""'"'''''''''''''''''' 20 :J)i,.c/ord A Management Succession Problem-The Carlucci Case ...... •. . .. 26 un1ess)VB tryit. Eastern Area: Pact Expands Triangle Into Feeding, Conveying .•... . • • • . • • . . • • . . •• 32 WlUougbby S. Dad. Dollar Volume of Macaroni Sales; Consumer Expenditure Study ...... • 36 Aulbooy H. OIoIa Index to Advertisers-Winter Meeting Highlights ...... •..•..... 38 Emaouele Roozool, Ir. Nicholu A. Raul H. Edward TODer You can mold dry, uncooked pasta the "icicle." are dryinl. crnte the Paul A. Vennyleo into IhapeJ-8I trt!el, housel, ball. and butterflies by dlpplnl the ed.e. af other ornament •. Use luaane, roUnl, ell bow. In Blue, then red or Ireen C

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Senator Milton Young Honored at Durum Show A d rum parade featured .the hiHh 7. The ban was cxlt,,,ded October 17 to Countdown on Wheat Supply }Chool Iland of Lungdoll, a militory the other eight Commoll Market nu­ Statistics relealled by thl! U,S. Dc­ t1)lor I Jrd, equestrians In goodly num· tlonl as well. parlment of AgricultUre point to ex­ HERE may be enoul1h durum to bl'r,.r an array of spankln, new farm T meet both export and domestic de. haustion of whent SUpplies In the equip! ·1It. A free apaghetll dinner was Unltcd Slates belore another harvest. mands this yenr-''Thete i. a shortage Vltpa,. I for about 1,000 participants of $3 wheat but plenty of $5 wheat," Impoulble "minus curryovers" ure in· by Ihl merchanta of Langdon and a dlcated for all wheat and, by class, declared Joe HoJow of Crent Plains Durun . Dance was held at the Country Wheal, Ine. hard winter, soft red nnd durum. Sta­ Club. tistically, the only classe. of wheat The price performance of durum An 1'\'aJuation meeting was held at ahowlng carryover July I are spring brought joy to Langdon, North Dakota bttald:,it Wednesday morning followed wheat and soft white. That carryO\'cr Dnd 10 the groweu Crom all over the by a Uurum Indultry Advisory Com­ of spring whent would have to lallt • tate who attended the 35th annual mittee 1.'l!eting . another 45 to 00 days beyond July 1 show, Odober 15·)6·17, before 1974 crop becomes available. Dr. DAVid Walsh. Cereal Technology Industry Rep"Hntation Listed below, arc export wheat com­ Department. North Dakota Slate Unl. A ,oad continlent of macaroni manu­ mitments for 1973·74 by claSl, as of venlty. Itated t~l. Year', crop, from tadurcrs and durum mlllera were on Sept. 21, amounts cstlmated by USDA preliminary quality studies, appeaMl to h.nd at the Durum Show. They In­ tiS available for export and carryover be a good milling quality, better color clud~ Mr. & Mr•• Lawrence Williams and prospective carryover, based on and hlsher protein than a yeOt ago. of the Creamette Co.; Horace P. Gioia, current statistics: More than hall of the crop should Bravo Macaroni; Stuart SeUer, C. F. grade No. I or be Iter. Mueller Co.; Lloyd and Mickey Skinner Export Pro- and Bill Henry of Skinner Macaroni: salcs & Jected Durum King Bob Creen of NMMA. ship. Avail- carry- menta able over The durum king was the N.M.M.A. Durum mllllni representatives In­ Sweepstake. winner, Brion Schlleve of tluded Cene Kuhn of Amber Mill; Sal --mililani of bus- Devit. Lake, a 4·H Club boy, with 64 },fllitllo and Bill Brezden of Interna­ AU wheat 1,358.7 1,401.0 42.3- lb. test wellht Leed. enlt)'. Second tional MutUfoo(b: Sam Kuhl, Skip Hard winter 015.0 832.0 -83.6 Solt red 29.1 18,0 -11.1 beat Wal a 66 lb.• ample of Leedt en~ "With better economic condilions aren't true. We lold a little ovcr 400 Petenon, George Odegaard and John Tobia of North Dakota Mill; Don Gil· Spring 220.0 321,0 100.4 tered by Phil Fell of Fortuna. Wlnnen throua:hout the world and the ever in­ millIon bushell of wheal to Russin 1151 White of the open cia.. were D. and E. Quaine creaalnl population, it i. entirely pos­ year. Durlnl that same year we ex· bert of ConAgra; and grain buyers from 113.2 123.0 9.8 Durum 84.8 80.0 -4.8 of Glenora. Proremonal cia.. winner Ilble we could have pretty fair price. ported more than 750 mUlion bushels 10 PtlVey and A·D·M a. well a. the other 011 • . (prevlou. winner pull you in the pro­ for the loreaeeable future," Youna ..Id. other countrlel." -If exports as Hour and other prod­ lelalonal clua) wa. Kearn D. Twete of He added, "I am not talklna .bout $7 He .ald Runla received "exactly thr ucta equal the 40 million bus of 1902- Pekin with 64 lb. Leeda. The ahow durum, thoUlh. In the Fo'110 Furum 63, the all·wheat curryover would be drew 278 entrlel. same export .ubaldy and the samr "\lte would be Jivlnl In • dream tennl al all of our other foreign eustl)­ An umcial 01 the National Mocaronl a minus 3,7 million bus. Dunim 011 .. world If we believed farm prices would mera." Manufllcturel'l Auoclatlon accu¥ed the The above lilting Is baled on the continue on at the Jevela where they IHiHal government or creating uncer­ USDA report of undelivered export Younl aeknowled,ed, "Mott 1·lm)'· The openlnl day culminated with the have been," Youna told the audlcnce at tainty in the durum . upply situation. aalcs, as complied by the Department crowninl of a Walhalla lIirl, Corrlene one asreea now that export tu h~l d le J "I think the government did us dirt Lanldon'. Middle School gymnasium. for both Ruma and other whc:,t ex· of Commerce, as of Sept. 21, and USDA Lou Carlin an, aa MI .. Durum Monday when 1hey allowed foreign competition weekly reporta on export Inspections. evenlnl. Mill Carl,nan, 11, waa among Younl said the new lann price .up. port, could have been dlscon li nued to take away our durum suppllea," sold port legl.lation will provlrle fannen nine candidate. lor the 1973·74 Utle. earlier." He commented, "Hlnd ~ l~ hl iJ Rob~ r l Green, Palatine, Ill., alSoclotion with at lealt .ome protection If they She aucreed. Jo Nell Linde of Churcha alway. better than foresight" UtCU l' Ve aecretary, .peaklng at the Dv.nua IIOt". Oil Oil AU'ooo bu. ahould alaln produce ''prlce·buaUn, lfo,llI Pair",. r.,•• r.na. Potliloa. eee I. After hi. introduction by layot Unit t" : State. Durum Show. Ferry who h .. relaned durum queen lurplusel." Oct. 1973 77,OOt 21,018 08,019 401 for the paat year. Harold Blanchard, Sen. YounJ: com· Gtt>, ., sold lovernment price controls July 1073 18,737 16,891 35,628 401 Mias Carignan Wat choten MI .. Con~ He delcrlbed the tarlet price concept mented, "I have .ald I would : Ie to preV!' cd the macaroni Industry from Oct. 1972 89,773 24,458 114,877 591 which he orilinated for the new fann live lon, enou,h to lee wheat II 5horl blddh> on durum, with the re.ult that "enlalily in the DUrum Paleant, Connie On October 1 durum wheat stocks In program. Throulh larlet prlcel, he latd enou.h .upply to brln, hlah :Itt's, (orri s: purchalel drove sur::!!c:- 10 a Nebon of Omabrock, who was third all positions totaled 98,000,000 bUlhels, fannen would be protected If wheat That wish hal flnally come lru d.lnl'· ully low level. runner up, wal flnt In talent. Other 14tA. len than a year earlier bnd 20% runneraup for the Utle were Fonda ahould again drop to $1.32 a buihel or I he Senator recalled addreuh Du, lO W, .I re very concerned whether we barley to $1.04. He satd the averale have /l ough of a lupply to squeak below Oct. I, 1071, Miller, Lanadon, ftrJt runnerup: and rum Show audIences In lean~ , ~'yJ Shirley Guedeue, Hannah, lecond Cavalier County fanner with 650 acrel when 15·B rust practically wlp, Oul throu, thl. year. Domestic require­ runnerup. in cropland would receive $4,592 In tar­ durum production. menl ~ .Ire about 40 million to 45 mil· let price PDymentl-whether he had a lion P year, and we may need more If Durum Futu ... Traded 8e& NW YOWl, Dar crop failure or not "As I recall," he commented "the melt j deea continue high," he &ald. Trading In durum futures wal In­ total durum prodUction In the I died But what further Irritated Green II augurated Oct. 31 on the Minneapolis Tuelday was "Milt Young Day." The Ruulan Sal. o.fended Statel dropped to only five ,.. ilion the n.rlaUan In lovemment n,urcl on Grain ExchanGe. Senotor Wat on hand as keynote bUlhel1 In 1954. Thll II In great ell ,\rut Youna defended last year', Russian blllhl'\s committed for export. The export·orlel.ted durum futures .peoker and to be honored lor hi. serv­ to thl. year'. prodUction of 85 IMliion "TUJ.1Y the Commerce Department contracta provide lor d .. lIvery In-store ice to afrlculture. Senator Younl hat Wheat sales by layln, they are re­ buahelL lponllble lor the hllh price. farmen &aYI Ilil million bu.hels are committed, In waterfront elevaton In Duluth, been caUed "Mr. WheaL" He I. a mem­ 'nd Ihe U.S. Department of Alrlcul· Minn., and Superior, Wis. ber of both the U.S. Senate approprla­ are enJoyln, now. He said, "Untortun­ "While I have been a lreal IId \tIC.lte of price IUppor! prolrams," Youn,: told IUft Uya 70 mllUon bushelL It makes The contrad Grade for the new fut~rc Uona and farm committeel. He was one ately .ome memben ot Conlrea, .nd the durum lrowen, "I can" helll ,leel a 101 of dltrerence--elther you have Is U,S. No.3 hard amber durum. De­ of the main authol'l of the n!w fann a few others I know who have held tnouah or you're .hort," said Qreen. bill. hllh politIcal omcel were very crillcal the research and development ton· livery months coincide wilh other of Runian wheat IIteL" dUcted by our State Unlveralty anrl the wheata-September, December. March. Sen. YOUnl aald the outlook lor fann Lan,don Experlmeht StaUon have bcm '0110 Export Bannod May and July. Unit of traJ" II lots of prlCi!S seems to be "quite 10od" lor at The Senator auerted, ''MOlt at the more helpful tb.n .11 of the other pr.>­ 5,000 bus. least next year. The Common Market banned the ex· accuaat!ona felardlna the wheat IIle. araRll put Iolether." port of puta lrom Italy on September 4 THB MACARONI JOURNAL 1973 s An Important Year for AgrIculture

by Dr. Richard J. Goodman, Allaelate Admlnlltrator, Foreign Agricultural S.r.lc., U.S. Department of Agriculture, at the Durum Show

HIS post year In B"ricullure haa How II Happened Ellewhere, U.S. farm exportt to Weft. T been described In a nurr.bet of ways. It hal been called hectic, exclt. Very briefly, you wJll recall that bad ern Europe went up by -49 percent, as the affluent Europeant Imported mOil InK. frustrating, remarkable, rewardln •• weather lilt year produced thort crops .oybeanl and gralnl to boolt IIvl'slock profttable, chaotlc-and It has been all In major grain producln, areat of the of these at one time or afLCIlher tor most world-Rullla, AUltralla, India and production. Exporta to LaUn Am~rlci of us. othen. were up by -43 percent. Rillna: Incomes have had a dramatic impact on sales At the tame rime, the fllh catch off But the one word that bUs It best for of American wheat to developln. coun. the coaat of Per\'., the leadln, .ource of me I. importaaL This h,,! been an 1m. tries In Latin America, and also In Alb pcwtut yenr tor Amerinn agriculture. tuh meal for Uvettock, dropped dlsal. trously. and Africa. Wheat-bued foocb are r!­ It hi Important because of event. that placln. corn amon, busy urban con. have given agriculture nnw atature In Meanwhile, the countries of the In. lumen In LaUn America, who no lonl­ our national lIIe, new Influence In the du.trlallzed world were experlencln, an er have the Ume required to prepare council. of lovernment, and at the almolt tynchronlud economic expan­ the tradUlonal dl.het from com. Wheal lime time It haa unco·.. e red tor alrl. .Ion accompanied by almOlt unlvenal foodt are replacln, rice In All •. culture genuine opportunity for new InnaUon. Demand Increased for aU a,­ RlIln, IncomCl and the IttOmpany. and substanUal growth. ricultural commodltle., partlcullrly the In, conlUmer preuures for better Il.,. grain' needed to produce more meat for It aeem. to me that tour basic Ina: alao lie behind the opening or two Inereatlngly affluent contumel1l. chLmgel are taking plaCtJ aa a result of new market. for U.S. olnculture. I this unusual year, amI It 1. the.e Added to thla, were the unaeUUn; am refemn, to the Soviet Union Plr. change. th.t make Jt an important year. effect. of dollar dev.uuation and In. t1cularly, and also the People'l Republic First, American agriculture I. no liability In international money mar. of China, which have become accessible Jon,er taken fOf ,ranwd-t!1ther herd kets. DevaluaUon made U.s. commodJ. to UI al a relult or Pretldenl Nixon', or . 'oroad. The American consumer II tiel cheaper In .ome market&. and a,ri­ diplomatic InlUltivet of the palt two discovering that the bread, IpaghetU, cultural commodities, In Itron. demand, yean. meat and milk on the supermarket became attractive Inveltment. u an lluaala ud China shelves II nol produced In a warehoule. alternative to holdln. unttable curren­ It II produced on l omebodY'1 farm, c1e •• It became clear last year thot the where people work lone houra to turn ThOle, In my opinion, are the major Soviet Union, committed In It. current out the raw materials that put the food ImmedJate faetora Ihat produced the 5-year pl.n to Improve the diett or Its on those supermarket shelves. rather traumatic aJIR' 01 chan,e that people, Intendl to keep that pled,t we have been experiencln, in .,ncul. when It lurned to the world nlarket Second, under the Impact of an ex. to make up the .hortfallJ In ,nln pro­ port year worth almtllt $13 bUllon, lure. If you examlne them, you tlnd that mo.t of these' facton were tranaJ­ duction. In aJmllar aituaUonl In the the American farm~r II dlacovllrin, Pllt, the Ruulant have U,htened their world marketl. For example, about tory: Thl. year, the weather Ja more nearly nonnal In major proclucln, belt. rather than Import the com ,odl· three-fourthl of lalt year'. wheat crop tlet they need. wa. lhipped overaeu areat: aJ,na are thai Peruvian JlJhln, wiU Improve: ,overnmenLa everywhere Their crop I. better thll yeal and Third, the world consumer, In a year are workJn, to .olve the problema of their ImpOrb wUl be down, but i they when unprecedented U.S. aa:rieuitural Inflation. are aerlout about better dIetl, a' Iht'y exporb helped IIU aigu..lftcant Ihorttalla ~F"' ... leem to be, they are ,oln, to hI! 'e to In world producUon of ,min and pro­ be In the world ldarket to one r iJree leln meala, II dlscovcll'in, the full meat. It took the.e tranallory facl'lra to or another for lome time to com ure of the producth1t, and the poten. underline the batlc and contlnuln, fac­ Ual of the American farmer. tor behind the lur.e in demand, and AI for China, which took mOfl 'han that is economic a:rowth-Ihe tleady $200 million worth of U.S. wheal :om Fourth, and perhapi most important, and other product. lalt year, Wl ·:het rIae In per capita incomes around the an of us-produc-en, coruumen, Oov. I. the bl, determinant of fann hr.; "rIS, ernment-are getUnr. the meua,e that world-In developln, u well u Indua­ trialized countries. 10 It II lmpoSitble to predict thel fu· controls. on produdlon, exportt, or ture COUI'II!. However, It It ,I,nltk ant prlcel, are no tubttltute for the market 1beae riaJn, Incomet have led to that we have bea:un to trade wHh a ,hItt. 10 c:on.umer demand. for food. In a free enterprise economy. market ot lome 800 million peop ! ~•• The Japane.e, for example, II no lon,­ That II a rather Jon, JilL How could market that hu been closed to us for er content with his diet ot 25 years 20 yean. all that happen to a.rlculture In IUch a.~mOJlly ril! and Oah. He wanLa, EJqt'MJr.. a Ihort lime? The answer, of coww, and can aft'ord, more bread, cake.. anU., Ia that fundamental chan,el have been fruit, meat-the thln,t that make a AI I Nld, weather chan,et, Peruv­ takln, place In world agriculture for beUer-tuUn., more varied diet. lin tuh tuppllet come and '0; but there tometlme. It took a aeriel of eventl, a TheM chan,e. In Japan hIVe made Jt no reaton to beUeve that thlt risln' chance combination, really, of lever.l that country our IllJ1ett national mar­ demand for farm products brou,ht on facton, 10 dramatize the exploaion In ket-worth $a.s billion lut llJcal year, rlaln.lncome. " .oln, to tlow. In Cac~ world demand for .,ricultural prod. and that Included mIJUon worth a pretty eood cue can be made that It uct.. ,271 of U.S. wheaL (ConUnued on pa,e 8) 6 TIl. MACA10NI Iou ..... 7 ,

Important Year J might point out that North Dukota'. plact!d a ban on durum exports. :hidl Th.1 .· ould be a mistake. share In the record $12.9 billion In (Continued trom page 6) have been running only about J mil. To gin with, 1 think lIll of us The Turning Point by William R. Goodale, total lann exports In flscal year 1973 lion bushels the poll two ye lu Dn d hive 11 I enough of controls. was close to half a bllllon dollars­ the ban Js not expected to irled Vici President, Grain Diyision, will Dccelerate. that we ore only 'm tw S«o I, our export gains have been Continenlal G,ain Company, $489 mUUon, to be exact. North Da­ untn the new crop I, avanable . : 0 OJ buill ',ely on our reputation as a I the threshold of greater npansion kota wheat alone returned $3" mil­ three monthl from now. at the Durum Shaw I cliuled by economic goins. dfpenf lie . uppller-a country that de_ lion from lorel,n markets to the Itate's liven · len others can" or won't; This burgeoning demand (or agrlcul. farmera, and-a. you know too weJl­ Here at hom~' , thll year's duru. crop ODAY'S global groin market Is ut Is estimated at million bushels. ,bout Tblr If you, a. farmf'rJ, ore asked tural products, and the American tann­ throu,h them mUllons or dollan to the n Tonce tabulously wealthy In the aver.,e for "ecent years-It a\·'· I1J Ill'J to ,0 I ! out-to produce fo r plenty at er', ablU!f to supply them, has pra. .hippen, banken, ret.lIen and othen teachings 01 history, and formidable In mean much In a crop that ftU I·HUlfS bome " tid abroad-you need confidence found Impllcatlor•• not only for agrl. who acrve the farming community. Its choUen,e to the understanding of as widely as duru", production. In ,our market-that It won't be re­ culture, but tor the whole na1l0n. duced loy ,ovemment decree. economists, politicians, producers, proc· When Do W. Go From HI"' We are projecting another IO I'rease elsors, marketora, transporters, finan­ AU of UI would do well, from time Finally, 1 don't think this country in U.S. exports; for 1973.74, to '111 mil. ders, consumers and to armchair strate· to time, to remind our cUy (rlend. that Forecaatln, I, a hazardous business, can affurd to turn Its bock on lhe lion bUlhels, with a drawdown in duo ,Ists the world over. agriculture . Ull 11 the nation', largest but there are Indications In what I lradin. world-nol when we depend on rum stocks of 27 mlllJon bUlhl·IJ, 10 Industry; that agriculture', exports, have been dllcuuln, or the broad out­ 1M world economy lor massive Imports In the last twelve months we hBve a carryover 01 only about 10 h1i11Jo n which have grown for (our s!rallM lines 01 the future. of fuel , raw materials and the long alternately resurrected, and buried, the bu.hell next July I , yean and will Increase again thl. year, For the near tenn, or course, world lisl of consumer Items, from TV sets to wildom of mcn like Joseph Ma1UlU3, now represent over one·ftlth of total ,rain lupplles remain tight, with ,rain That, very briefty, is the neor term C'Ompact carl, that have beoome necel· Gresham, and Adam Smith to name a U.S. export• . .tockl drawn down, puttln, the major outlook: world ,rain production Is up. AI)' to our .tandard of Uvln,. To Im­ few. Behind the raging debate! over but ,hart stock. .hould continue 10 port the.e thlngl, we must export, and araln relerVe policies, the limits or We should point out to those who l upply burden on the current year's production. However, as I Indicated, .hore up demand. Price. should con. .,ricullure I, the stron,ell element In population, the value of money, and would put controls on exports that agri. free trade, lies a public quest for lenu­ world crop conditions have Improved, tlnue .trona; but not at the levels \I·f OW' fon!ltn trade, with the ,reatest culture hal become the brightest spot Ine understanding of the dynamici of Willi.", ., Goolilit and speclall. ts In the Department 01 have experienced in this past year. poltnUal for expansion. In our national trade picture; that it It Iteml to me that thl. year has today'. situation. contributed a IUrpJU. or $5.6 billion to A,riculture currently clUmate that the Furl.r Down th. Rot.d grain available for export from all marked the pasla,e of a,riculture Into The central issues In thele debates relative to the rest of the world, has the nation's trade balance lasl year­ • new and larger role in the Interna­ are beautifully simple In concept, but changed through unofficial devaluation when non.aariculturai trade was run· world source, this year wUl be just Looking further down the road, .,,·f about equal to Import demand at the can exped that prIces wUl moderate Uwl market and In the national ceon­ awcsome In their complexity of appli­ and dissolution or fix ed exchange rotes. nln, In the hole by more than $9 octI1. It hu dramatlz:ed U.S. a,rlcul­ cation. Perhap3 the I lost poaltlve de­ At the same lime, world food reserves billion. prevall1n, stron, price levell. 81 production and stocks return mort nearly to normal, but I don't think lure', pOSition u an Industry that en­ velorment over the la .. t several months ore at their lowest point In 20 years. Th(s lurpJua-a lavorable balance of Total ule or u.s. wheat lor 1973.74 Joy, a ,rowin, world demand for Its hal been a lrowlng recognition of the Acreage reservel arc at their lowest Is expected to be down somewhat from we will ever see a return to the loy; trade-is the key to the ability to buy fann prices 01 the not-so-dlltant pasl. producta and a clear competitive edge poul.bUlIy that fundamental economic point In 18 years. Fuel and Icrtlllzer lreely on the world market. If you Jast aeason, but wil1 exceed IU73 pro­ over other pOlllble .uppliers, and It has chan,e is a. responsible for today's are in short supply Dnd popuilltion con­ want to buy In the world market, you duction, reducln, the carryover next My optimism Is hued primarily on linn alritulture the opportunity to price Itructure a. I, bBd weather. In tinues to grow exponentially at about have ,at to sell In the world markel summer to about 300 million bu.hels. the lundamental chan"es in world de­ prod uce u It wlahe,· for that market. other words, reco,nitlon thot the eco· 2 percent per year, giving rise to an al much as .vou buy. Acreale and production .hould expand mand that I have been dilculiing-ihe The potential I. areal. nomic position of the United States, annual grain demand increase or be­ lurther In 1974, off,ettlng the reduced rise in conlumer Incomes and expecta· tween 15 and 20 million tons. Too lew people know, or underl tand, tlons. carryover, and booslln, the supply by In the last 3 yean, the world rate of that commercial a,rlcuItural exports perhaps 100 million bUlhel •. last year were enough to pay lor our Thll past year has pointed up the DURUM SITUATION REl'ORT Incre35e In cattle numbers hos doubled imports of coffee, tea, rubber, bananas Tight DU~ ta Bltuatloa. Interdependence of nations 81 the buy· by Charln NII.an, Marketing Speclali.t, HaIth Dakata and the world rate of Increase In swine and all the other agricultural Imports, ina power of their consumers Incr..-aJeI, numbers has more than tripled, com­ The world durum situation ca., only Whlat Cam million, at the Durum Show with about $U billion left over. That and with It their wants. It has l /l own pared to the previous seven yean. The be claulfled as very tlaht. This I. prI­ was enough to off.et the two· billion­ that the Untied Statea, wIth the \\ ,Irld', T•• Yr.ar P.npecd.,. world per capltll consumption of red marily the result or shortlan, In three lJ ill mlIliona of bu.hlls Production Exports DomllUc Carryonr d"llar 011 Import deficit, wllh $2 ~ 2 most productive ailricultural pI Jl!\ I. meal has been about 50 pounds per maln' tradlna areu--Canadll, the Euro­ 1M3.q bllllen more to apply to the Import. 01 the best source of the a,rlculturoJ ,Irod" 61 2B 27 .. person In recent YCl.lrs, while the con­ pean Community and Araentlno. ucts that dome.tlc alricultures In n.ny II.. I .7 8 31 68 sumption in the United States has compact cnn, motorcycles, TV seta, I", , 70 3' 50 54 aluminum and other consumer and raw In the Community, where Italy pro. countries can't .upply. IN!; 1 63 47 .. ,9 grown to almolt 200 pounds per penon. materials thr.t we mUlt have to main­ duces 80 percent or more or the durum It lial demonstrated to U.S. fl' mcrs l~i 1 67 31 41 24 Consider the Impact on grain prices Il16e } iOO 47 37 os thl. pattern 01 consumption spreads, lain our s'·.,"dard of living. and France the remainder, the 1973 the strona: pun of the world III rkel. IM ~ I) .. 108 3. 3' 80 with income distribution nnd growth, crop Is down by 11 mllll o)n bushels from and the pOlentlal In III arowh. de­ 1870 1 53 39 36 IB .u D nlilan, we are ,oln, to need to the rest 01 the world. last year, the second st ,,: . ~ht year 01 mand. It ha, "nabled ,ovemm' t 10 1871 2 37 B9 thiJ , trcn, nf.rlcultural trade even more 11'12 I 9' .. decline. The production drop wl11 boolt remove production restraints, til ihlfl 73 .0 37 os our dependence on lorel,n .ource. 11'13 1 (estimate) 70 35 17 MultlpU.d D.mand the Community" Import needl in 1973. fann policy lrom one of prod :tl on In~ } (,uell) .. " Increases for the bOllc materials, .uch 112 50 .0 30 In my view, there is nothing more as all, that we must have to ,ultaln our 74 to a proJectr:u 4.0 ml1llon bu.hels, adjustment aimed at scarcity to I IC of I) Durum Annual Antaga Important today than recognizing that technological /loclely. one·thlrd more th:m 1~72-'73. The Com­ lull.throttle production for 'nty, Produr.t1on Prlc. 10 N.D. bued on the lanner', own dCI Ions H.,.....•• d Acres 000'. MWJon E'ush.ls Producen our basic global grain demand has, For the larmer, exporb mean .Iron;, ' munity has banned (xporb of durum therefore, been surprisingly multiplied and durum products. and with a ,usranteed price to p Ittd albar U.s. Hard R.d er prices, hl,her Income •. World de­ olalnlt Income dln.ter. {.D. 81a1as Total U.s. N.D. Durum Spring through this abrupt growth lind redls. mond, not just domestic demand, has Canada', crop Is down about 17 mil­ 1183 .651 341 1,1192 51 1.97 1.97 trlbullon of the world's buying power. For the flnt time In 40 yearli . yOU 1111 .. pushed pricel lor durum, com, soy­ lion bushel. from lut ,eason, and we ,,998 384 2,382 !J7 58 1.38 1.44 As long as this phenomenon continue!!, can ule aU of your land, your ~:d lb, 1183 1,981 315 2,296 70 1.28 1.45 bean. and the whole ran,e of commodl_ I", our markets cannot btl expected to re· lire pro.lectIng an aceompanyln, decline your machinery and other opel alin. ·1060 363 2,413 63 1.68 1.87 lies to current levels. It was no Bcd­ in exports to about 38 millIon bushel, 111'/ ~Z8'1 487 2,754 87 "'55 l.O9 1.44 tum to their former benchmarks. dent that lut year', reoord larm ex­ needs to produce lor the market. bOth (%8'1> up) (38%0 up) (30Clo up) " lrom 59 million last acason. here ond abroad, rather than produdnl I", In this regard, the notion 1 find most port~ were acoompanled by record net 2,i27 843 3,570 100 B3 1.49 1.33 tll,,.lnatlng at the pres!!,:t time is that fllrm Incom~lo s e to $20 billion. This The situation In these two major for the stora,e bin, 118' 2,781 549 3,330 108 9' 1.31 1.39 (34% down) (48% down) (37% down) II. ... here In the United States, moy be year, we think exports will reach producln, areas has put a heavy .traln .u we aU know, many peopla ..... ould using the wrong denominator when we uMund $10 billion, and we look for 282 2,105 53 4B 1.40 1.50 on U.S. supplies. This II IntenJifled hAve us turn our backs nil thll poten· S39 2,88. 9' B2 1.33 1.38 speok of grain prices. We continue to net fann Income to rise toaround $24 by a low level of exporlJ from Ar,en­ Ual. They want to balt or reduce farm 267 2,555 '73 U5 1.53 speak in terms of dollars. Why not billion. Exports and Income '0 hand In tina, reftecUn, two consecutive years at exportJ In an effort to reduce prices . 1 m 2,871 .. 78" 3.30t 2.60t speok In tenn, of something related to hand. (.6% up) (30% urI t First Seven Iyicilths' below-avera,e production. Ar,entlna home. 508 ',862 12' 97 • 29 bulA Average (Continued on page 12) R TilE MACARONI JOUR~AL 1973 .---___•.....,,""1\ -~... .. •• i~f t '... 'I"P• • ' j A '.' ,.", II ; )·1', n(l' i' we f ( !f, ...-.-----~~ .... ~ --

"17 ;, ~~,

the built-in ingredient of theDEMACO NOODLE LINE, assures you of 80 FLUFFINESS (CURL) ~oCOLOR [30 UNIFORMITY in every production run!

"~ ------· · - - --- D

fiN/IN lJiY£fI 5 SCiiECNS L

G"IIIIe filII story I/OW. CO/l/atl DE FRANCISCI MACHINE CORPORATION 46-46 Me.ropollten Avt., Brooklvn. N.Y., "237 U.s.A. • Phone: 212·388·9880. 386·1799 WClt8rn R..,.: HOIAcIM Co., Box F. LltMrryvllle,lIIinoil 60048 • Phone: 312·382.1031 The Turning Point cstlna: to me to conllder that I may be rage, throu,h an urban Con'feu auld ul lna: the wrona: price If 1 apply hi. hobble a,ricultural exports for a' 'tilt (Contlnut>d f rom page 9) obaerv ~ tlon. in tenn, of dollars. a decade.

i 'l'os, world product, or world Ifain TypM of o.mand Proted tho ConlWIMI' deficit index numbert, or humanitarian term. .uch a. calorie. per caplts, or Contlnulna: with the Idea of lettln, The &reater challenle here I. n win perhaps In terma of gold. Why dollars? price allocate to demand, lOme further at a .ame of brlnkman.hlp wit tht You may find It at least orr.ullog to perspective on thl. (.'onfu.ln, laue can world'. food aupply but rather It I' 10 learn that If a torelgn buyer had come be Ialned throu,h analydna: the type. rationally and Intelligently . et "boul into my office In New York laat week, of demand which wheat price, must protectin, the American conium, r In and fluna: down an ounce of gold, he allocate. luch a way a. to: would have received about a. much Fin., there i. the houlewlfe In the (1) Pre.erve the emciency, enccllve. wheat for that ounce of gold 01 did more affluent countrle. of the world. neu and balance of trade bCl1eBtl bUYen in 7 out or 10 of the previous How much len bread will Ihe buy If or our forela:n marketing Iystem, yun. Are wheat prices really hllih D one pound loaf advancel 3 cents, or and then? the equivalent of ,2.10 per bu.hel In (2) Avoid enlaralna: the mar,ln. of In a aense, thll way of presenting wheat prices? Conllderina: that the oa:rlcultural protectlonl.m that the price of wheat 1. a little: untillr. priceI' of most everythlna: elle Ihe now exist amana: our fortl,n WhUe lold may be a durable Itanelard buys are allo advancin" it I. very dlf· tradln, partner., and ot Intematlonlll buyJnl power, ] should Ocult to foresee a point where h,of de­ To join with other counlrlu In not llke to Imply that t think unm3n­ mand dlmlnlshel. If recent Indultry a non-political eft'ort to ellmlnllt 'Jed farm pJirel have, or ever will be .tatistlc. are Dny ,ulde, .he I. now famine amon, the poorer co:un' ttable In temu of any kind of mr .•~ y . buyjj,C not only more bread, but more trie. of the world. CertaJnly the reverse Is true and most pk.la, baked good, and ftour. Price doe. at UI would arree that fref! Jr.arket nol !leem to be dolna: It. Job. In the wheat price. never have paid much majority ell forel"n countrlel, price, ' Milling R.II., Gronted attenUon to the cost of production. have not been able to refttc:t full The mUUn, Indu.lry. and seYeRl Increase. becaus,:, of Import .ub. ldles. other food Indu.trlel to an even a:tuter What I do mean to Imply 11 thr.t if dea:ree, ,alned a major mea.ure of ft· we are to rely wholly on pnc~ to hcoadl,. lb.·/o l\t'e the lesser de­ lief on October 2 when the Cost 01 raUon today'•• upplle., .. Is thf! case veloped countrlel. Tht ~'t are buylna: lur_ Livlna: Council amended its Phue IV In the United State., we ought to look vlval calorie•. Their aUemaUve. are not rel\11aUon, ,ovemlna: the food Indul­ at price through the buyer'. eye. a. numeroul Lut they pemap. can exert try. Auoclationl for the feed mlnuflc­ well a. our own to decide how high 1R0re elasUcity of demand for wheat turin" soybean proceulna:, ftour mUl· that price mUlt 10 to do it. Job. than other areas. However, at today'. In. ond retated Indultrle. worked to. price., they do not Hem to be willlni La. of Prices ,ether to point out to the COLC that to lubltitute much .orghurn or com the orla:lnal Ph.Ie IV rutu requlrln, In taklnl a cloler look at thl. whole for thl:!Ir calorie need,. India hal boulht dlft'erent bale periodJ for the clkula· area of lettinl the price control the or borrowed relatively IItUe com or tlon of revenue. and COlt. would, It demand (or If you prefer, pnc. elu· sora:hum even thou,h these .raln. are belt, put a Ieriou' Iqueeze on pemllUed 70 to 80 doUan a ton Ie .. than wheat. t deity of d.mand), It I. Intere&tinl to ,roll mar,lna. That rule required thlt relurrect yet another Imaae of the past. Thlrdl" there i. 11 nonnally very the base ro.t period, from which In· Thl. man'. name wu Greaory Klnl. price conlclou. .ouree of demand tn crelled future COlts were to be t' lieu· He IIvcd durinl the relan of King the reserve .toco of wheat deficit lated, be the Ibcal quarter foUowl r : tht Edward 1II of En,land. HI. observa· countrle,. However, the .hock of the four-Quarter revenue bale perio It­ tlon:, fonnallzed Into what he caUed la.t twelve month, with Its fean of lected by each 8nn. ThUI, In a 1 riod the "Law of Price,," WI, made dunnl elCpOrt controll, Ilobal .horta"e, to­ of .teadlly rlaln, co.ts, leveral ITI lth' Pa81a-Perre~t • leriet of near famine yean. He ba· a:1,tleal anarl.. 81 well u the recent of COlt IncreBJe.t would be wlpel out, . Ically observed that a variaUon of .up­ outbreak of war In the Mid Eatt, hu re,ulUn,ln abnormalIt narrow 0: !on· ply cau,ed a dl.proportionately larler caUJed quantitative revision amona: exlltent ,rOl' mara:ln •. You cen e>cpect nothing lesa then peste-perfect flour from ADM. vanation In pnce. At one extreme point those countrie. who fonnerly declared The Councl1 adopted indu.try'. )Int We select only the finest Durum-qusllty mill It Into thet he ob,erved that pnces of Iraln had that their true reserve. were only an recommendaUon tbat the bue :oat golden flour and the best Semolina you want. Clean. Consistent. to advance thirteen tlmeli their fonner ocean voyaa:e away In North America. period coincide with the base 1 'Iad levels to ration .up~Uell . Hb table of At what price for wheat will they rlak for revenues, except that COlt. hu Then we ship It to you In cleen, eesy to unload air-slide cars. values was all follow.: dolna: wlthoutt than food raw material cost mUlt on­ Pasta-perfect flour means that totel balance between quality tlnue to be calculated In thl:! firth , III" D.Bdt Abo... Ih. Perhaps I have belabored the point and aervico. A balance perfected et ADM. Common RaS. on price elaltlclty of demand, but it ter, the quarter followina: the la. period. Thl. exception will provld tht 1/10 raise, the price ...... 3/10 I. only be<:aUIe the political, economic Counci1 with .ome de,rte of "aqu1JU " 2/10 railel the price ...... 8/10 and moral c:onlequc:nee. IUrroundln, the luue are extreme. Moreover, the on mara:ln., but much leu than \\ ()uld 3/10 rai.e. the price ...... 16/10 United Statel 1. bettln, heavily upon have been the cue without rellll on 4/10 ralle' the price ...... 28/10 its e.tlmate. that today'. price. are food raw material coala. &/ 10 "alles the price ...... 4!i/10 sumclently hl'h to Inlure a reasonable The revl.ed rule. allO .ptcifted that carryover next June. base co.t and current COlt with re ~ pC!('t Without trylna: to defend the pre­ to food raw material COlts I. the UVU­ cillon of Mr. Klna:'1 observatlona made It the.e e.Umatea are wron,. W.I wUl ale COlt Incurred throua:houl e.ch 4850 Weat 109th Street, Shawnee MllSalon, Kania. 88211 In the 14th century, I would have to either decimate our commercial creell­ period and not COlli on the tint, lut, Phone (813) 381-7400 • comment that they are extremely In· blUty In foreien markets or crnte an middle or .ome .other daY' durlnl each tereltln, and Iet!m ,cnenlly valid over ablOlut.e .horia,e In dome.tlc marketa. period. 8 centuriC!l I,ter. II II even more inter· In the latter cue conlUmerilm', out· 12 ------'-- ,

Report on Great Plains Wheat, Inc. ASEECO by Jo •• ph Halow, Ex.cutl .. VI .. p,..ld.nt, at the Durum Shaw

IME, well fllled with events, palsel we mu.t attempt to undentand the at which Ira Ins are purchasl I \Io'11hi3 T quickly. Much hal happened .Inee present. There were many factors their own countries. the Durum Show a year ago when we which strenathened our markell. The Even now there are .UIl In;my U.s. were attemplin& to understand what major ones were: consumer. and some lellslillon the .ale of ,rain to the Soviet Union (1) Crop failure or .hortales In sev· lovernment official. who wuuld dis­ would mean to the U.S. wheat Indwtry, era! major produc1nl areas; courale exports, hoplnl this would Last year we were all concerned with (2) A rhlnl delree of amuence In the force down commod1ty prices and faclnlt a future lull of uncerlBlnUe •. world, permlttlnl more people to sultantly, retail food prices al ..... ell. The outlook was optimistic, but lIuard­ purchase more of the type of danler that further export edt)' 10. There were many who were food. they want; be Inltltuted appears now w·mderlnl when the markets would be behind us, but a part of br..~k . I doubt there were many who (3) Dollar devaluation made U.S. of this fear are stili with us. expected them to Jast the enUre year, commodltle. relatively leu ex· reputation a. a dependable and I am lure there was no one who pensive In forelln market•. hal been aoalled In the world would have guessed that bread wheat 80mt An NlJdag and althoulh we have would top $5 8 bUlhel and durum '8 reply, lOme or the ,Uema • buthel. Same 'acton are miulnl this year• Fear of poulble continued rood Instead of crop faIlure. we are .eelnl A year.later we .Ull tace many un· aee. and ~lIef need. In lOme certaintIes, but lome of the ahort·term record crop. In .ome areas with the the 'A'orld Js cn!aUn, effect. of lalt year'1 change. are now notabte exception In the Middle East. for lafler world ..elerve not much of a mystery. First there was The U.S. ls sUl1 harveltlnl a record There hal even been .ome the crop failure in the Soviet Union. Iraln crop. Canada's crop I. reported to be' excellenL Au.tralla expecb a tee· of a world food O~II~~~;~:r~~: Then the dlfficultle. in harvesUnl our would be relpOn.l~le for com and .oybean crops lave the mar· ord .'0 to lIOO million bushel•. Both are world reserve .tocks of food . ket. another boost. In rapid IUccesslon back alirellively In the export markeL concern over what thls mlaht there were reports of crop shorteall In The Soviet. are .howinl Improvement Oreat Plains Wheat h.. written AustraUa, shortales in practically all with a record harvelt in prospect this Henry Klulnler, the new Secretlry ~ .-~ ~ year. the ,ther Southern Hemisphere lraln State, urllnl that the U.S. not r()I!o VIBRATINGC crops. the Berlous droulht In India and World affluence Is belnl offset to sider parUclpatin. In any cndmtf Pakistan, the historic purchase of U.S. .ome extent by higher food price•. The which might live other nations or'ftj' Ideel, fortIlteala. conveyln, IInack m ~foodlerllli •• olc., ::~!~:;f.~~~:~ wheat and com by the People's Repub. demand for bread Js relatively Inelutlc International body control of U.S. foed dealans, caplclUea up 10 MOO Ilc of China, the short ftsh catch In but the bll demand. In Imns II to .tocka. This subjec:t requIres "eI)' t,ff­ for Icreonln,. dewalerln" ""I1", < ~d Peru. support ...arger livestock Industry. De· ful con.lderatlon from everyone. mand for meat I. quite ela.Uc. There were other faelon-some poll· Wha1 About Pr\cot! tical and lOme economic-and It Is be· In a presentation he made last year, comlnl Increallnlly dIfficult to sepa· Morton Solland, editor or MlllInl &: One of the que.tloRl which rate the two. Prolreu with China and Saklnl News, speculated that 11 each uppermost in evel7one'. mini! Tho only Aulomalle Huh Slor· can we expect price. to do, I Ruslla may be .et back by the new Chinese ate one mOn! pound of chicken alo Srslem wllh nral-In Inti war In the Middle East. per year this would translate Into a leem quite unrealistic to eXI ~'Ct price. would continue Indefi itel, finl.out lot Ihe alorale 0' The Middle Ealltern countries are need for an addlUonal 900 million non.heo.Uowlna melerlal. bushel. of Iraln necessary to produce U. AUlult level•. On the other und. amonl the world'a J"I!lest markeb for appean to be Impoulble Ih I auch a. Inack 'ood •• cooklel. durum and this Js not likely to chanle. In the U.s. there may already be a cut·back of mOn! than a pound In meat would ever return to levels I! holtOn foodl and/or other They are al.o .llnlftcant producen of before July, 1972. It nolhlnl . Itt, CUl" It cm l p",nll 10 bridle. durum and other wheats but their pra. and poultry consumption. Feed Inln A unique Iyalom for Ihll Any Un e can bll ,.tended 10 ulage need. careful observation: It rent 1 ~llalation which e.tll i.hes I Ilmullanoou. dlalrlbullun Inti IlIrvlCil addilional polnla. No te' duetlon Is Itronlly Inftuenced by price tarlet of ,2.25 per bl ,hel fef delh·ery oJ non·froo·nowlnll turn runl. Complcl. lelf clean· weather. At the present time In a lakel about 2~ pounds or grain to pro· wheat would not permit prl c:. 1 10 It' p",duCII '",m Ilurlilie 10 mul­ In,. \\Irlll lor Dul/ilin CAtv-II .ellen' market Middle Eastern coun· duce a pound of chicken, about four Ilple packaging polnll. on tie· tun, to $1.23. Another fac:tor :i dall1r trlel may not have a choice, but nor· pound. of grain to produce a pound mi nd by Ihe UIII oJ a modu· devaluation. Blnce Iraln. al . prlrtd lar \'Ibralor I;oncllpl. mally they have been very selective. of pork and about ellht pounds of Iraln to produce one pound of beer. on a world market and since hI! u.s POllth'o dolh·ory on demand. Dollar devaluation has also played dollar has a lePer value no.... Yo'hell Nu Ilarvalion poulble. No te· The U.S. Is belnl subjected to pres· 1 circulI lion which caUIIII an Important role. It haa helped 1m· sures trom both wUhln the country and other Iraln. have to be "deed. produel dURradalion. Fllod prove our balance of trade and pay· and without for lreater lovernmental a level which more or leu corre.pOnliJ an)' numbor oJ pllcklllllnil ment., but It ha!l also helped to In· to the difference In currency \·aIUtS- mllchlneaal dlf(llrenl rlll"l control of agriculture. It has become ,lmuUllneoull)·. crease price. In the United States, bnd more dlmcuit for the U.S. free trade 1 think In Ilrlculture wo mus t call' this I. brinllnl about an Increase In to deal In the large quantitle. Involved Unue to be atrected by whilt is Irtni' the rate of InHation and consumer re· ELECTRIC PANaLa AND CDNTROLS In .tate tradlnl. There arc some who plrinl InternaUonllly beeaute of out sl.tance. advocate the adoption of lOme sort ot Thu key 10 prlcllcal Iulomallon I. In Ihe dulsn of a 1)'llem ullna eluclrlcal componenll luch aa dependence on the export mark ~t •. Tb!J pllUlo conlroll. lonlr dovlcel and lolld 1I I Ie n!ln)·I. AIGeco IIn,lnllllnlncorpotato ptO\'lIIn commef' 8tnngthenlog FaCion .tate aleney to control exports. These dependence ls Increulnl a. we Incrt&Jil !.I all)' aVlllable I;omr,0nonll which orlll ,Iandlrd and du nol rlll1luiro o.lraordlnary Illention. people .hould remember that wheat If ~· UU lire conlemp allnl II pll nt e.f1anllun. conllct AIClG(.o Corporation (Of the (ollowln, Inle· We can only speculate on how many our production domestically. It 11\1' boardl not only set the price. at which .filted leNIUl1 Pll nl enllnccrin, and 11I)·oul. el rl clrlcal Inti mechanical, luppl)' of equlpmont. ~r;~~~~~~~~~~60 of these chanles may be permane •. t. grains are lold Into export and domes· thlnllhould hlppen to our export JrIII"' frullon and Ilariup. AUlrum one luuue with one rtIlponllbllll)·. In attemptlna to analyze the future tic markets but they also set the price • ~Contlnued on 'Pale 18) 8857 W. Ol,mplc Ioul•• a.d, a•••• I, Hili., CallI. 90211 14 niB MACA.ONI lOU~~ IS Flour Enrlchm.nt IncNaNd cent; Western, 5 percent; nnll SoLith Repart on Great Plains Wheat Atlantic, 3 percent. EIII brokt Wtft (Continued (rom page 14) Cltlnl a deficiency 01 Iron In the down 13 percent In South Cen! al rt. American diet. the Food and Drug Ad· lion /lnd 8 percent In North I 'lanUt kell we could very caslly be In a very ministration approved an Increase In lrom the 4·week perIod of last ~ 'ar. dlfflc:ult situation. the Iron lortlncation of flour and bread. The order doe. not apply to unenriched Great Plains Wheat WII est_bUshed bakery product., whale label. already to provide morkeUna intelligence lind IndIcate these product. are not en­ Fat-Fr.. Ell P_ln marketin, servIce. By market Inlelll­ riched. Enriched products must clearly Ell protein, conddered the s\ .,ndlrd ,cnee we mean the attempt to deter­ u.t thc added nutrients per serving or protein by many experts, I. now belnl mine whal II transpiring In market. portion. produced for food usc. In a fll\·ftft. here and abroad Dnd relayln. the In­ cholesterol free (96% removedl. Thl. action will require the addition po"". formation to the proper ,oureel, Some dered form. Produced originally II • 01 40 milligram. 01 Iron per pound lor time alo we establbhed what we feel byproduct of elg all extraction, the pro. I. a lood system of reporting market enrIched flour, up from 13-16.5 MG., and teln ofTers a PER of 4.03, hilh Il lI blllty 25 MG. per pound lor enriched bread. InformaUon and our material. have ap­ without refrigeration, and a hiGh ralt parently been well received. We note up from 8-12.5 MO. of solubility. thl, by the faeL that our maillna: 11,t. Mandatory level. 01 the vitamln!l The protein rich fraction contains IP. continue to trow as we continue to re­ thiamin, riboflavin and niacin will alao proximately 75 per cent protein of u · ceive more and more requests for our be Increased. new. letter and our other publlcatlcml. tremely hllh quality, with applicaUcw Lenlthy .tudle. by the Food and Nu­ In leriatrlc foods, foocb for choletttrol Trade servltln. teU. cUltomert and trition Board of the Natlonal Academy restricted diets, boby rood. (the amlno potential cUitomel'li about the availabil­ of Sciences/NaUonal Rueorch Council acid proftle I. ·better than milk), city ity and quallUel of U.S. ""helll and and the Council on Foods and Nutrition products with ella added. and hi", provldlna: aw.tance where neceuary. of the American Medical Anoelatlon protein formulated food .. [Dt.mat1oaal Tude concludtd that Iron deflclency J. a prob­ In addition, ct!real proteins may bt lem for many people. greatiy improved with . moll amounu Several yeaf'l a,o we decided that FDA originally proposed the further of the ell protein. The ell proleln till International trade policy was perhaps fortlftcatlon of flour and brep.d In De­ be uled to improve the methionine ron· the most Important .Ingle luue In cember 1971 . Althoulh malt comment. tent of .oy protein or the IYline canltnl determtninl Iraln trade, and we have .upported the Increase, there were of com or wheat producll. concentrated heavily on tht•. We have many comment. that the additional Iron The extracUon procell provldOi tht been active on many Illue. In recent might Increosc the pOlslbUity of Iron cOllmetic Industry with a .terol-enrlthtd yeara Includlnl the lifting of re.trlc­ disorders. tion. on trade with the People'. He­ all rich In phosphatldes, the full whalt public of China and the Soviet Union, FDA .ald further studies on thl. sub­ unreflned 011 of ell for emulslfyln. a. well a. other Ea.tern European ject had determined to their .atlsfac­ creams and 10Uons. This ell (III can· countrle., worklnl lor continuation 01 tlon that Increosed Iron from enriched .I!lts of: a liberal trade policy, attempting to bread and nour would not Jeopardize Acetone Insoluble. 20.15'-' the health of normal Individuals nor lain better scceas lor U.S. grains to Sterol. ~ 5·5.50;; Increase the Incidence of iron disordr. "I. the European Community, and workln. Saturated faUy acid. Iialn. t Interruption. 01 grain move­ The order becomes effective April (predominately palmlUd 3to~ menU. both overland and at the port •. 15, 1914. Monounsaturated fatty acid. (predominately oleic) 37.50;; Polyunsaturated fatty sclds More Ell MI. For H•• dy Linoleic 23 . 0 ~ At Gr.ot Plains Wh.at, Inc. Linoleic 3.01,; Herman Schmil%. Williston, a Mc­ The Department of .Aa:rlcullure In Arachidonic 1 5 ~ Kenzie County farmer and member or mid-October bought 1,584,000 Ibs. of ell the North Dakota Wheat Commlaslon, mix at 0 cott of '2,730,000 to "help ANIMO ACIDS .upply hllh quoUty protein food" In III WaJ elected Pre.ldent 01 Great Plain. grama/ lOO grams o' proteiD IN ,USI Wheat, Inc. at their .ummer meeting direct dlltrlbutlon program. Thus far Arllnlne .,7 in Lincoln, Nebra.ka. Schmitz will lead In 1973-74, the Department hal boulht 5,472,000 lbs. of ell mix at a cost of Histadine '.4 Great Plain. Wheat lor the 1973-74 Lysine LV JCROWAVE/1000.4000:}~~ '9,735,000. year, .ucceedlnl Dean PanonJ of Wall, Tyrosine 1.1 South Dakota, who was pre.ldent for Ell mix Is a dried food product can· Tryptophane l. 6 with lowe, ope,eting costs ... the pa.t two years. .Istlng of 51 % whole ell .ollds, 30% Phenylalanine i.6 Great Plain. Wheat 11 a regional nonfat milk solids, 15~ veletable aU Cystine 2.3 MlcroW,, '/a drying and controlled cooling, with or without preliminary drying market development organization made and 1% 1111. Methionine J.3 III the l ame unit, can do this for you: I dries Idn lImee fuler • takes one.flfth to one-tenth the space. Improves up 01 North Dakota, South Dakota, Ne­ --- Serine ;.6 bra.ka, Kan.... Oklahoma, Colorado 5.0 product quality. reduces dryer maintenance to as Iltlie as one hour per Threonine Yteek. lowers capltallnveatment • lowers power coats In moalareas and Texa•. GPW promote. and lervlce. P_IINd Eggs Leucine ,.. I generally can b" Inatalled without shutting down the linea U.S. wheat all over the world. A total of 41.0 million dozen IheU Isoleucine d.' When .tan:lard preliminary drying Immediately precedes microwave Valine 1.' ~r,ing (QS In. cc;mplute unit shown above) It eliminates the need lor equlllbra­ MICRO DRY CORPORATION Schmitz was elected to the North ellS were broken durin. the period ·12.6 Dakota Wheat Commlalon In 1969 and August 19 throulh September 15, 1913 Glutamic acid on perloda nni r(j' ojucea time and apace needa of preliminary drying aa 3111 FOllorl. W.y. S.n Ramon, C" &4583 haa lerved a. Commlulon Chairman. Alp.rtlc acid '.1 muCh.s 6O~Co. 415/837-9108 under the USDA'. Egi Products In· 3.1 ConlrollL'd cl'KJllng (third Itage) determines product moisture content He has been vice president 01 GPW apedlon Act, up 4 ptl rcent from the Glycine for the palt two years. .ame four weeks lut year. Increue. ProUn~ ' .5 by rellon. were: North Central, 15 per- (Continued on pale 38) pllr. plents. Call or write today. AL 17 16 TilE MACARONI JOUaN Dtcu. •••• 1973 Skillet Dinners from D"rtlm Wlltat Notts

Skillet dinners-meals prepared In one pan-become handy homemaker helpers durina: tholl! "wonderful hectic" ~ ~ppy .uolidays lalt-minute holiday hours. Imagine­ tryin, to complete the yule-tide bak­ Ing ; wrap gilts; aR'wer Christmas let. ters; entertain compan)'; keep vacation­ Ing children from underfoot and ftx dinner-ali at the .ame time. Palla-macaroni, spaghetti and noo­ dles-unlock. the lecrel of these en.y. do. InexpensIve. top-ol-the.ranle de­ light •. All recipes presented here arB designed 10 that the pasta, Ineat and '~ aJonlnIJ cook together In the puce, makin, prep3raUon time ahort, and dean-up Ilmple. Whether part ot the Christmas-New Year', huille or not-pasta skillet meall are alway. popular fAmily fare. Nutty. Havored durum pasta .tir. to,ether nicely with a tantalizing variety at meata, fI..h, .aucea, chee.es-.o your macaroni, .paa:hetU and noodle. can V4 teaapoon Uquld Imoke, opUonal llterally be tailored to any family'. 1 can (10'" Oz.) cream at thicken l\i cup. (4 Oz.) lheUa or elbow .oup la.le p~fe~ncet. macaroni Macaroni productt, by Ihemaelve., '4 pound proce.. cheese, cubed contribute aenerou. amountt at protein, Crumble beet Into fry!na panj brown. Ih cup .Uted . tuffed oUves a. well a. vitamin. and minerai., with Drain oft' all tal Add all remalnlna In. Saute onion In butter unUl tender. SUr .urprlaJn,ly tew calorie •. (One cup at eredlentJ except macaroni. Brina to a In water, macaroni and pepper. Conr .palheUi In tomato .auce with cheeae boll; .Immer over low heat 15 minutel. and cook about 20 minute.. Add 11· hal only 250 calorie., compared with Add pula, cover and cook over low malnlna InlredlcntJ; cook until healed the 800 calorie. trom a a-ounce broiled heat until .hell. are tender yet firm, throulh, about !S minutes. • Irloln .teak.) about SO minutes . ChIck.a Ll".n Enriched puta. carry extra amounlJ Golcl.a Turb, Ilropaotl ot the euenllal B.vJtamhu-thlamlne, 4 servlnll nladn and riboflavin- and that Impor­ 8 tervlnl' 'U pound (about a .lIces) bacon. diced tant mineral, Iron, nutrients needed 2 tableapoona chopped onion 2 cups thinly IUced onloRJ daily for lood health. V4 cup butter, melted ~ pound chicken llven, halve«! Cook all macaroni producll only un. 1 can (10~ Oz.) aolden mUlhroom 1 tablespoon enriched flour ttl "al dente"-tender (not toulh), yet 10Up IJ.a tealpoon fine herb. fl.rm. The lenath ot lime will vary ac­ 1 cup water -% tellpoon .alt cordlna to the paato used-the blaaer, 1 can (4 oz.) mUlhrooml, undrained ". tealpoon pepper 1 cup water thicker product. requiring several min. 2 CUPI (4 oz.) Rne or medium noodle. ute. lonaer. 2 cup. cooked cubed turkey 1 ~ to 2 cupa (4 oz.) medium t ,odlfl ~ cup .herry After preparina the.e .kJl1et dinners, 1 bay teat create your own, experlmentlna: wJth ". teaspoon pepper Fry bacon until crllp. Saute on nl In V4 cup bacon dtlppin,. unUI ndtr. the varlou • • Iu. and Ihapt'l available, '" cup dairy lOur cream The poulblllUH are Inflnlte, but all Add chicken liven; brown quick . Sllr Saute onion In butter. Add IOUP, water, brlna aoad eaUna and good nutrition. In flour and sealOnln ... Add wat r Ind mUlhrooms and IIquldj btlna to a boll. sUr untll .mooth; continue to coo unlU SUr In noodles, turkey, bay leat and BubKu. Bb.Ua bubbly and thickened. Add rl x1 leJ, ~pper . cover and .Immer 20 minutes cover and cook until .1 del~ te, 01 .ut 15 4 to a .ervinal unU1 noodles are tender. Stir occa.lon~ minutes. Stir In .herry. Oen' hoi 1 pound ground beet ally. Blend In lour cream and heAt topped with dried bacon. 1% cup. (18 oz. jar) barbecue sauce through. Remove bay leaf. 1 cup water Puta Preltlet the durum peopl•• 1 can (4 Oz.) mu.hroom bill and ComK IIMf C.... rola Aa a Chriatmaa bonUi w,.'te n·peat· .tema, undrained !S cups Inl the popullr directions for maid'" 1 table.poon Instant minced onion ~ cup chopped onion Imaalnallve, Impruaive hoEday dcCOf1 ' 1 tablespoon butter tiona from paata ••• for dry mD raroni 1 tablespoon dehydrated .weet 1\i cups water product. take a. well to cutUn" nlln" pepper flake. IIh cup. elbow macaroni aluelnl and aUtler a. they do to bollin" NORnt DAKOTA MILL 1 tea. poon sea.oned salt V4 teaspoon pepper baklna and fry!n,. 1823 Mill Road, Grand Forks, North Dakota 68201 ~ tea.poon cracked pepper 1 can (12 Oz.) corned beet, cubed Inalructlona are on pale 3. Telephone (7011172·4841 18 TH8 MACAIONI JOURNAL Otc"W" •• ·1973 19 ,

Cooking Palla CO/llmnlst Craig Clalborfle ~~- ~~'" by ... =Have a hot pia tier-" ready.. , \\ ,I-h 21,a 4 tablespoon. of buUer In It. \ dd Iht We have been labeled-to our ph!DSo spalheltl and tOIS. Serve Imn 'dlaltlr urc we m1aht add-"mBngla macaroni" ~ with your favorite sauce. or macaronl·eaters by l ome of our ~ I Of coutle, a l0od-quality spt. .,hrlll is I1alhm (rhmd. because of our paulon . 1(" tor any and all lonna of well-cooked ~ ~\- '- t, excellent with only butter an ti PSfmt. ~ san cheese. pasta. II. I, true that American., by and large, have a ponlon for spaghetti and other form. of pasta, but this wu not ~~,' _ f~')' S:~:::I:~·:f '::'. alway, 80. A. a matter of tact, os his­ ~ ~ From CtlJl/ldu COllriu, Vol. I J, No,4 tory goc., an appreciation of pasla In - "--' thl. countl')' Is a relatively recent thing. \. ...,-.-/ Ask D Iroup of Canadians 10 de!nt Tbomu Jefferson Ti their national dish and they'U spuk up quickly with lreat enthualasm-W II be,an with Thomas Jefferson. In probably an live different replies. an old book called "Spaghetti Dinner" Durlni World War I pasta Imporis "Lobster," anlwera one. "Deer mfl~­ by Gluae ppe PreuoUnl (Abelard·Schu­ were cut off, and only then did pro­ another. And you'U hear Cansdll, man, 195~) the author states that Jeffer. duction In America start on a vast Cheddar cheese and apple pie, Arrtic Ion "WQI the nnlt man to Import Lom­ scale. char, buft'alo .teaks, pea soup, barbt­ bardy poplan, Roman architecture, In "Spaahettl Dinner," the author cued chicken, pancake. with maplt (and) Tuscari wine Into America." He noted that Ipalhettl was mentioned In syrup, salmon, and more. add. that Jefferson was the nn t to an American cookbook dated 1792. And Z... flW Food. Import Into the country 8 spaghetti. he adds, the advice liVen was to boll In makln. machine. water for 3 houn, then to recook In a Canadians have a particular zest fir Jefferson traveled to Italy In 1787, broth 10 minute•. food.. It'l a .ubject of earnest convem­ with the primary IntenUon of buying We would not 10 10 fir 81 to aay that tlon at lea.t as popular as the wuthtr. a rlce-hulklnl machine. He al.o was In most American cooka dill tend to cook A Canadian mllht olfer Ufe-Ion, loy,). pursuit of the mechanical spalhetli­ spalhelU by that formula, and yet, In ty In return tor your favorite lobsItr maker. our opinion, It Is almost alway. over· recipe. HI ••eareh for the lalter was unsuc­ cooked In most American homes and Thl. Is equally true of men aM ceuful, and he subsequently appealed restaurants. We feel this 11 to a large women. Canadian men not only 1m! to a frIend, William Short, who was degree the fault of the manufacturer. to take over the outdoor barbealf, they're at home In the kitchen, psrtlN' touring Italy. Short'. reply I. falclnat· RlCOIIlIMndtd. M.thod in,: larly with stew. and ateaks. Here II our recommended method for The dlltinJUlshed chef of a rt'nownH "I procured at Naples, according to Ottawa hotel, alked to serve • InI~ your requell, the mold for maklnl cooklnl spalhetU (Reprinted from "Crall Claiborne's Kitchen Primer." Canadjan meal to vlsltlnl royolty, bioi macaroni . . • It Ja of smaller diameter Alfred A. Knopf, 1969, and Vlntale these coast-to-cout dlshe. lin tht Ihan those used In macaroni faetorle .. Book .. 1972). menu: Nova Scotia apple Julcr. Abn. but of the diameter that h.. been aent Ume oy.ten, Quebec pea SOU l'. Nfl"' to gentlemen In other countrle• . I went Brin, at least 3 quam water to a roarinl boil. Add IJ,i tablespoona nit. foundland IIlmon, Grilled Alb, rtl elk. to lee maearonl belnl made. The ma­ Saskatchewarr irOUIe, Manito' a wild ( ,11\1',1.\\\'> dUne for preulnl a. used at Naple. is Add 1 pound apalhetll (or leu, if duck, New Brun.wlck potatoes, )nllrio desired) while the water is bollln,. " J enormoua-much bllger than I had ex­ Queen Anne .quash, Maple bon It, BrI· pected. Ullnl a two-pronled fork. Immedi­ lI.h Columbia candled fruits ' \d On· ''The price they told me for BtUnl up ately atart foldlnl the apalhetti from tario cheese. one of thell! machines with the mortar, the bottom to Immerao It 81 quickly as From a formal banquet aerY"~ before etc., was the value of 100 'louis d'or.' possible In the water. The water must a Queen to the Informal conh II of I The width of the mortar that you de­ continue \0 boll constantly. and the picnic basket, Canadians take ride III .Ired to know II marked on the mold more rapidly the better. Stir apaihettl home-irown fare. you will h!celve . . . It was left with with fork until all strands are bubbllnl my banker at Naples to be forwarded free. Food .. Festi.. b to you." Cooklnl time varies from brand to Food pl.y. an Important parI :n SUIII' A lonl period ensued between the brand and depend. also on the size of mer events throulhout Can Ida. A arrival of Jeffenon's noodle machine the apalhettl. To test, 11ft a strand of growlni number of nostatllc ;cstlvalJ and any .ort of noteworthy commercial spalhettl from the bolllni water and reconstruct the daya of the plo/l etr. AI production of pasta In the United bite Into It. one of these in Western Canada, lIu State•. ProductIon of pasla had belun It should be tender bul with a slight reported that the ublquitoul huldOl U hem In 1848, but that wal nelllilble. resilience or, 8S the Italian. tay, al out-laid by "Ireal allces of home-madt T....;u,. Point dente. Of course, If you like spalhettl bread, fresh from the outdoor ovtftJ well done, by an mean. rook it until and baked IS bread wu baked by tbt tJnUl 19a almost every strand of 10ft. early aelllen." . pasta eaten In America (and most of It When spaihettl is done, immediately In the Manitoba town of Flin n~ In the bellnnln, wal either apalhelll or add 1 cup cold water to the keltle. there Is au annual trout-catchln, festi· macaronI) wa. Imported from the pa. ta Thil will stop the cookln, without val with frinle attractions which ~ makers of Naple .. chllllni the SP'ihcltl. Immediately (Contlnued on pale 24) 20 TIIB MACAaONI . JoUpI.ll the Pure. Golden Color 01 Oualit y

K tlHl MI (j.l ~ ~ "lII u l "" t ,' IHI OW \IJTl ri o ul 011<""\1 Willi" f uniling .. t,lIl 0 '1 .tllthl' u tlw, ... ."'- --"

:. , .

PEAVEY COMPANY Flour Mill s - L.".

elude "moose-calling, squow-cnlllng and bannock.baklng contests," At a fishermen's regatta In Nova Scotia, freshly-caught lobster, batbe­ cued chicken. home-baked bread plcs (SNOW-BOW.) Dnd cokes appeal to vislton' palatcs, The world-famous Calgary Stampede features chuck wagons at every comer from which free breakfasts of flapjack. (pancake.) and Canadian bacon arc Is no substitute lor the engineering expertise served. IhAi"M.nAR with experience. Buhler ·has It. Over one- Many of the foods Canadian. enjoy ,. are Dvallable fot export. experience In the design and operation Fine nsh and meals. maple syrup . \ . with the flavor of the northern woods, nd,'edlt .of modern. 'ellicient macaroni plants and table potatoea from Prince Edward Is· .I iP .. . land, McIntosh apples. grains and cere­ practically e~~ry country 01 the world als trom the Prairies, rye whisky, tangy Cheddar cheese and wine. from H.. .~U"'MI .ke·A·... 1 '.,b,'L the famed Niagara fruit belt-these Gold,n Grain Macoronl Company, Toronto ,un on 0 grocer'. shell the poc.kogel han product. spell Canada In the market. Canoda. II Introdu,lng four newly deslg,:.;J greot Impa,t becaUH they ar. deslgntd 11 _";';':·__ "' ; "_=~Ibl./hr. of th3 world. pa,kogn for RIe.·A·Ronl. Front of eoc:h attract a shoppI!!r'. attention. The filiI new pa,koo' r.klurws a HNlno wggesllof'l flovors represenled or. lhe moll pofIUlor WI ii,}\!iIoU""'-..n;j '''__ 'rom Ib • ./hr, Canada allo luppUes a latle export af the food In ull appetizing ,olar. On bock, the Rke·A·Ronl lIne: Chl,ken (Poultl), ,:m:aooo market with a wide variety of other pr,"led In eoly.to-read French and Englhh Beef CBoeufl, fIled Ifrlll ond 5panbh fL'[", producb such as splees. Iweet bllculb, or, ,ooklng dlre,Uofu ond recipes. When pognole), pasla, honey, candy and boltled water. ~~~~~~~~.:;' ~l~:::lbo ' /hr, Canadian fooda and bevera,es add a dlatlncllvc quallly nole 10 ,rocery ahelvel In many countrieS. And since port of a Ilnlle food produd In Well· Senior Relearch Home Economist .nd ...... ,. 194.5, revolutionary developments In em Canada. Director of Golden Graln-Ghiratdelli Iron, eGCl-4OlIO lbo,/hr. Canadian food production and procep, Adding even more wellhl to the cam­ Teat Kitchenl. The appointment WIl ing methods have added a whole ranle palBn Is the fad that Canadian tele­ announced recently by Vincent DeDo­ per, day dl.charge of time.savlng convenience r".KI1 to vilion viewers lIvlna within a 100 mile menlco, General Manaaer of Golden traditional quality products. radlul of the Cr.nadlan border also en· Grain. DeDomenlto alated thllt the joy BOod TV reception from U.S. Ita· position la on D manalement level in tlons In the vldnity. Rlce-A-Ronl par­ recognition of tho Importance or lood research and product development IC, Rlce-A-Ronl In Canada tlclpatCi In 16 NBC, CBS and ABC net­ work lame shows on a year· round tlvitiel within the c:ompony. The ap­ " In a major media buy in Western basis. Theae Ihows will be leen In pointment 0110 emphasilel the tom· Canada, Golden Grain Is launchlna a Weltern Canadian communitlel. pany polity In lurthl!!rlnl the cause of . , saturation televllion campaign for Rice­ good nutrition and consumer fo od Ier\" "The total impad of thll unprece­ Ice. A.Ronl. Via local, network and cable dented advertlsln, campalBn for Rlce­ broadcast the TV spot Ichedule started Mill Dunlap Is a lpeciaUlt In ron· A-Rani wUl be of treml!!ndoul bl!!neflt to lumer food lervlce. Her delree in this da.lgn, planning and Inllllll- October Ui and runl throulh the sum­ Canadian Irocen," DeDomenlco laid. ~' i~~i~~~~~1:proce~lng plMII mer of lSI7 • . The record-seUlnl budaet Reid il from the University of Arltona. "We upect to let new 84les records for After servin, al Food Technologist In backlnl the campalln loel almolt this popular product." • ',I " totally to television. ThlrtY-Jecond TV the We.tern Region Resl!!arch LaboR' macaroni plants or equip- color lpob wl1l air over 14 local and tory of the U.S. Department of A,ri' network ItaUons throughout BriU.h culture for two yean, Mlu Dunlap th"""Vri,Arts at BUIiL~-MI~G. INC .• 8925 Columbia, Alberta, Saskatchewan and Hom. Economllt Joined Golden Grain as a me mbt!r of Manitoba. Another 70 satellite atatlonl Goldl!!n Grain Macaroni Company hu the Home Economici slaft. W~?i!:lBW:d: 1~5426. (612) 545- will callY RIce·A.Roni IPOts in the lelected MIn Calhl!!rine Dunlap to be In 1970 she lert Golden Grain to do greater marketing areal beyond Van· food relearch at PVO International. .Engle- couver, Victoria, Edmonton, Callary, She now returnl to Golden G r Jin II 871-00101 Rellna, Moo.e J&W, Winnipeg, Bran­ Director ot the Tell Kitchens. As hud ,. . don and Saakatoon. of the kltchenl Ihc becomel responsl. In addition to this heavy schedule, ble for the development, testing and dlreel broadcasts and cable coverale aensory evaluation of all food prndutU from Seattle. Bellinlham and Spokane produced by Golden Grain and Ghlrar· wili carry the Rlce-A-Ronl meslDae delli, on into homes In Weltern Canada. Golden Grain, one of the nall ', leadlna producers of convenience din' "We're teUlnl everybody In the Weltern Provinces about Rlce-A.Ronl," nen and other Irocery products. Is said Mark DeDomenico, Aaslltant to located in San Leandro, callfoml3. The firm markets nationally distributed the Prel ldent and in charge of Golden Grain'l Weltern Canadian operation. Rlce-A-Ronl, Noodle Ronl and S,lt.Ni Serv l-Pan Dlnnn..,:.:.plul a variety 0 He added that the buy II believed to Ipaahetti, mlcaronl and noodle •. be one of the larle.t of its kind In IUP- TilE MACAaONl JoU ....,"'L 24 ~--......

clpaJ ,mpeUtor. New men were added money manalement. Tom appeared to back that Jim was an unknown per· In th field and large sums of money respect his uncle, but there was that sonallty ouhide the gate. He was not a Simulated Case Histories of Problem Situations ''ere oured Into the Neopolitan sales one time when he actively nnd overtly contributor ot hlmsl!lf to any com· rlfort Those next two years were lean opposed Marco on the proposed acqul. munlty project which Marco thought In Corporate Management for II Carlucci Co. Marco had suffered sltlon of Carlucci Macaroni. For a while necl!Ssary In the small Indust ri al clly • ml heart attack, and It was only thl. had left feelings ot distrust be~ where the company was located. How lIo·jth gut·fighter's Instlncl that he had tween Tom and his unch~, but because rl!aUylmportant Is It that Jim toke purt cealln, name', place. and clrcum­ You ere reque.ted to read for 'Ie pulle. his company throulh, and him· Tom leeml!d to pull well with all the In community nfTalrs? While In more stanccs. IHue and relative pertinence In I ' ch stir. team, Marco (orgave the affront to his rl!cent years Marco had notl!d nn 1m· cale and to fonn your own opinions ,In The reader will understand that these TO t' . It was that while Marco had a judgment. Anna and Marco had no provement, Jim was known to fly Into HcUUou. case hlstorle. are made up the avaUable choices or on decisil, rll male heirs. Tom was the only living towering rages. In these fils of undeter· which mu.t be made. There 11 not I.at moml .13ry feeling of well-beine, he Will 8. Dad., president of Son Olot· from whole cloth of the author's Imal· knew that Innately he was tired. He male relative In the company. Tradl· mined origin, his mood became tyran· inallon. Each case depicts In narrallve an.wer to any of the problem.. You tlon was slronl that the company Icol. Then, there was a Haw which gla Macaroni, Inc., did a masterful job .hould try to have l'f!a,on. for your de. , 'U (; ~J years old ... physically and In writing up four caso studies ot man­ form a plausible manalement decision menIally exhousted. He would not live should stay In family control. The only Marco observed with regret. Jim was cislon. based on data before you, C\'l!n not an alcoholic In the classic sense, agement problems typical to macaroni maklnl situation. Any similarity be· III sec another penonal triumph: and IInlerlng reservation Marco had was thoulh the author acknowledles there b~· but he drank to excl!S!I. Marco thought, operations concerning capital invesl­ tween peraons IIvlnl or dead is unln· 10. hI! decided to step down as Presi. created by an Inddl!nt three years tentlonal. Any lIk.!ne.. to an actual are endleu altemaUve. and supportlna fore when the most promising young can I trusl my company to auch a monT ment, marketing strategy, product re­ fact. whh:h were nol adduced. If the dent nnd Chairman of the Boord. Let call, and lucctJlion of management. problem in the reader'. eJfperience Is the yoonler men carry the burden ... mlln In Tom'. deportment rl!slgned sud. Would Jim straighten up If truly he characters did not know the rllht ques. denly and without explanation. When had full tcsponslbillty? It occurred to Their problems were dllcumd in purely coincidental and unintended. orat leut one or them. Durinl the next The fi,ure. and .iluallon. are mean· tions, then you must a.k them of your· Marco asked the young man to lee him Marco that perhaps he drank to excess round-table seulon. at the 69th An· few weeks, Marco devoted much time Inlleu except to .hape the cBle. .elf for a 1000 answer toward a .olu· hoplnl to prevent his departure, h~ because he telt he would be passed by. nual Meetina of NMMA. M the fore­ tion which ..tI.fte. you. 10 preparation for retirement. Althoulh Credit. are liven to Dr. Wayn.:! A. learned that the young man charged If only he gal a Irip on himself ... word aay', there are nCt pat answen. Thl. Is respectfully .ubmltted for he had not revealed his IntentloM to Lee, Ph.D., Profeuor of Business Ad · hIJ associates, or the Board, the In. Tom with using large company funds yet, Jim seemed to be presidential rna· Mr. Dade hal given us permission to yuur readln, plenure and hopefully mlnl.traUon, Penn Slate Univenity Ex· for pl!nonal needs, although the money terlol. Dare I take a chance, Marco reprint the cale' for those who were to make you 1blDk. quiril!l and apparent effort to know hi. ten:!:m, Harrlsburl, PenRl)'Jvanla, for subordinate. bl!Uer leemed unmlstllk. was repaid each time; and that gossip alked of himself. On balance, Jim had not able to participate In tho dlscus­ Will S. Dade to ItDY on the list, Marco concludl!d. assl.tlnl wllh Iden and helplnl wllh _bit Ilans that the ''Old Man" was up was rite Tom was an Incompetent ras· alOni. A sludt'" 0/ buJilltu t\'flh loct cal whose .taft covered for him. When the framework. A1.o, to my auoclate. ~ IOmethlng. The grapevine flgura. Sal. Hdd FOREWORD Abnlrbtd mall, tlnst\·", I.t lodtd. Marco confronted hll nephew later, at San Olorllo Macaroni, Inc., espe· lively hummed with rumon and specu. Case hillOry studIes are usually of Bu' Gcl/ulrlll' a Job. Tom vehemently denied the accusa­ The thtrd candidate considered by cially Henry J. Ouerrl.1 for helplnl to laUon. All the employee. noticed that actual, true bu.lnell experiences, lome­ Ht wid K'M a soh, the well·known leadlnl contenden had tions: and 10, Marco had wonderl!d Carlucci was Art Donaldson, Vice· keep the numben In reasonable per· "1If1U' dots Ollt iiI 10IuCI'!" times dl'lulaed. but frequently are O/IS_''', ~teppcd up their own activity. Those about Tom'. veracity and the truth Presldent·Sales. Only 53 ycars old, Art written In the past tenae, without con- .pecUve. -Anonymoul In the Inner circle observed a studied about hi. ability. Yet, family tradition was the lenlor officer In the company dtferuce to the "Old Man." Marro had was overwhelming. Mareo reasoned with 28 years of service. Mr. Carlucci lOme ambltlou. executives who had that if Tom did not rise to the I'o~aslon had hired him himself, and It had been contrihuted to the company in expec. of leaderahlp, perhaps he would sur· one of Mnrco's pleasure. watchlnl his belle hi, advanC'ed yean; lind this year round himself with able assistants and protege Irow and contribute to the THE CARLUCCI MACARONI CO. had culminated a flve year uphill Itrul' bUon of succeedln, to the top apot. Perhaps it would not be long now. .ubordlnates who would keep the com· company. Art had trained many of the if Management Success/on Problem lie alalnst the fiercest competition In pony moving. men who had Important field assign. his memory. A. he relaxed, he reml· Eve!,),one knew that Carlucci would handpick his man. The Board would ments. Perhaps, of all the executives nl'ced that it was only .Ix yellrs lila ProducJlon Man surrounding Marco, Art Donaldson was RS. Anna Carlum sBld to her caUle he knew Ihe had been through a he had convinced the Board 01 Diret· unanlmoully consent. It wa. a com. daulhter, Anna Maria, ") know trallc ordeal. "U I. about your nephew, Jim O'Relly, Vlce·Presldent·Produc· the most likeable and most personable. M ton to refuse an aCQulJltlo nproposal VlbJ tradition since Marco', Irand­ He was active In civic aftalrs, which Papa was well loved, but I never IBW T('m, and •.." tion, 49 yean old and a 25 year veteran, by a iarle eastern food corporation. father had founded the bUllne.. 65 Marco thought nece.S8ry. Art had .0 many nowen in my life. Now, that was a very professlonol Industrial en· It had been only flve day. a,o that The Carlucci Macaroni Co .•tarted oul Jelts "go. But even without thl. tradi. masterminded some of the. indultry'a he I. lone, what wil1 I doT" Anna Iineer whose Intolerance of Incompe· Marco Carlucci wal leanlnl back in hit a. a sman family operation two ,:en· lion, !. was generally conceded that most productive marketing Ittotegles Marla consoled her mother as they tence and failure had caused numerous very comfortable executive loun,e eratlons earlier; over the yeal'l, as the Marc., hod the respect and earned rilM and had a creative Hair (or great ad· were driven back to the home in which chanles In the production staft. But, chair which Anna had ,Iven him tor company IteW and proapered, it w '. a to ch· ~ e a mar. .,'!ho would maintain there was no doubt of Jim'. brilliance vertlslng. He wal a public speaker of .he and Marco Carlucci had made a hlJ source of pride that, after his f ~ · h er birthday. Since hi. last heart at· the II IIUonal Imale 01 the t:ompany. and capable leaderahlp. He had been a some ability and frequently was invited haven for an the family these many tack, .he had been. very .oUdtous of had died, he had .Ieadfailly preSt' :ed yean. Now, .he wanted to be in seclu· Ne; y aU of Carlucci'. w~'tlnl! hours drivlna torce in restorinl the business to talk to local clubs. It wa. In the hi. welfare, but he had aeemed to have the company II a family owned !nd troublesome yeDcs of Neopolitan Co. slon and rest a while. It was leu than to normalcy when a boiler had ex· recovered very well; Indeed, he had operated enterpri.e. It WIJ hil I t ,na nve houn later ..... hen Anna Marla ad· :re~ i ' ~:rlnt:;re:~:t~:~y~:r' :::I~ ploded, makinl parts of the plant un· that Art had been the most effective even taken up lolf alalnl On thl. oc· of his lonl career. Art had an Intuttlve mitted the family lawyer, Robert conviction that Carlucci Macaroni IJlI quali t IUons to take over hi, reaponsl. tenable. Jim was recognlzl!d by every­ culon, Marco wa. admlrln, hi. year aense of managing a budlet. Art had Hampton, who had an urlent melf.aie never lose ill identity to a large. m' WillI! end flnanclal statement because it had one IlJ a very probable contender for ability to detect and hire good men for Mn. Carlucci. Some twenty minutes penonal conllomerate. Thi. I I Inl the Presidency, and Marco had him on been a ,oad yetilr. Net profttt were The Nephew who developed well. Under Art's later, Mr. Hampton was received In the $340,000, the hI,heat in ellht yean. Jetf.determlnation hact taflely rna! It the Ust of candidates. While Jim de· Mr. leadl!nhlp, sales had doubled In seven study of the Carlucci home. Hamp· But, what pleased him II well WBJ that poulble to BUcttHfuUy araue be 1ft! Hb rlt consideration, nlllurally, wa. manded 100<;;, efficiency from his sub· ton closed the door because hla bu.lneq y~ars . The proflt below the line tho. there was ,ood new. the company had the Board, a,aIn.t hls nephew, '. m. n. hew. Thomn Carluecl, who for onllnates, he waa quick to praise and Carlucci had relished weeks ago was a was very private. ~. Increased Itt .hare of market in ill two whose motivation. to leU out ha ll 31· ~ I ;t ten yeara wa. the elecled reward outstanding performance. Per· direct contribution of Art', aggressive way. been a myatery to Marco. ~. Jm "Mra. Carlucci," Hampton belan, lar,elt mar),etln, area. by 1%, and 15, er and Controller of the com. haps, Jim hod, more than anyone, been handling of the sales organization. His In one city an Important hold out chain "your husband was not only my cUent was the son of his younler brol:ler ~ny. ,'om had .taned al II youn, man respon.lble for the high quoUty stand· men loved and relpected him, and he had purchased 12 new item. for ware· but one of my dearest friend., a. wen. who had died when Tom was \ l'IY arda of Carlucci MacaronI. Jim had In· mel his objectives by encouraging their Mn. Hampton joins me In heartfelt house dlstribuUon. He lau,hed a little l:lh. .,. om collele where he had ma· youn,. Marco had been toward him .,j' red ~ n a~untin, and ftnance. 1ft, 'Ialled the flnest laboratory In the in· willingness to do the assigned task. In sympathy. I om disturbed by a need to himself when the Sale. Manaler father whIch had increued hlJ ang ~! sh short, Marco thought, he was an out· had told him hi.J old friend, but earne.t lIacle . nad ,ponlOred him throu.h the Indultry and had .tafted it with thor· to bother you 10 soon after the funeral, that Tom aometlme. acted .tram:d)' Itandlng man, If only ... It were not but a terrible thin, haa been uncovered competitor, Giovanni LeonardI had ~ ~ I In many trIllnlnl auilnmenlJ oUlhly trained experts. No le.a than ufl,rateful. for a Ilarlnl well·known marital prob. which you mull know at once. The been tOiled out to accommodate hi. on: enlrusUn, to him his prelent three extraordinary production Innova· afternoon or the day Mr. Carlucci died, product. One year after the Carlucd Board ~nliblUty . By Marco'a auel5mentJ tions had given Carlucci Macaroni a lem which was the talk of the town. For ostensible reasons, Art and his he entru.ted me with some ahocklnl For Carlucci, it had been a penonal had turned down the con,lomerate, thil had done a flne job. Department~ cost edge. On the negative side, Jim od =er wire, Maybelle, lived III man and wife; new •.. ." Mr. Hampton ItOPped to triumph. He had teC'ently felt better, larle food corporatlon .had purchusl. d&ta him had made contribution. in was well known in the company, but ..... alch the reaction of Mn. Carlucci be· even thou,h he fellned hi ••trenlth to the Neopalltan Co. which was hi. prin- Pl'OCeuln" inventory contro1a and Marco considered It D serious draw· (Continued on pugc 30) 26 THB MACAIONI JOUINAL Df£fhlBEI. 1973 21 We call them the overachievers, because they deliver more than we promise. From the smallest to the largest, every Braibanti pasta press Is put together with more guts, more durability, more potential for productivity than they really need. But that's what you've come to expect from the people who have manufactured and installed more pasta-producing equipment than any othe'r company in the world. Of course the Braibanti presses are just the beginning of a great pasta line. Braibanti also makes flour handling equip­ ment, cutters, spreaders, stampers, pinchers, shaker's, pre­ dryers, dryers and packaging equipment. In short, everything it takes to make any pasta product on the market. Braibanti. The greatest name in pasta. One of the select group of world-wide food machinery compa'nies associated with Werner/Lehara.

BmibAl\ti DOn: INGG. M., G. BRAIBANTI & C. S. P. A. 20122 Milano- Largo Toscanlnll W'\. _.--- WERNER/LEHARA GENERAL OFFICES: 3200 FRUIT RIDGE AVE N W GRANO RAPIDS, MICHIGAN 49504 ., . . EASTERN OFfiCES: 60 E. FORTY SECOND ST NEW YORK, NEW YORK 10017 .

TELE X' 22·6 428 CABLE : WERNERMACH

- --- _._ -_._ - - I - , " "

Th. Carlucci Ca •• laborated with Art on Mveral market­ relponalbWty and to reveal 10m, deu Inl campal.n.. Marco wal proud of for the futUre or the company . hl~ h (Continued from page 27) Dave and encoura.ed him to "cut he had kept to hlmselO. Much his but Marco hod known for yean that acroll" all actlvltle. of the budnell. surprise, Tom was ahsent and h 5l!/:. they were estranged and that Art was But even Dave had faultl. He was retl\ry laid he had ,one to pi ll 1I0U lomethlng of a philanderer. He hod bralh snd abrallve In handling people, with three members of the Boart! Nith slthou,h Marco thou,ht there was sn lome disappointment, he sat dl, Il at been '!!en with numerous different women when on hi. many trip. from Improvement. Perhap., .1 Dave proved Tom'a delk to ponder thll strall be. home. But, even more disturbing to himself, he felt more lecure. Marco havlor or hla nephew, when quo ! by , Marco wa. that Maybelle', reputation attributed hls pellonallty tralla to am­ accldent his eye cau.ht tWl files for loose conduct made her avallable bition, brilliance, and an attitude at marked "Secret" In the wlltel. dkel to anyone. Other prominent wives luperlorlty amon. hll auoclatel whose Surely, they muat be t.here by at't. :l\ent. shunned her. There were ugly whllpers own faulLl were apparent to Dave. Be­ Curlou. al to their contents, Ma rco alowly, with some apprehenllluli. reo of "trollop" and "town nymph," While caule Marco liked Dave tor his great Marco had not allowed these facti and contribution. and promise of becomln, moved them to see the cootents. the rumol'l to Influence him concemlng a fine leader of men, he placed this It. took leveral hours for Marro to Art'. perfonnance and representation man hI'h In his esteem. Dave even rerover from the .hock of hi. dlscMery, filled roles In the community that of the Carlucci Macaroni Co, 81 V.P. of One of the folden contained curres. Salel, hi, own hlah Rnse of morality pleased Marco. He was Prelldent of the pendence with the Executive Vlte· made him wonder It he knowlna should Jaycees and, much to everyone's aur­ President. of the conllomerate rejected choose Art under the clrcumttanee• . prise, Dave ran for the Borou,h Coun­ five yell'l before, prom1dna that as Marco .,ked lome searching question. cil and was elected. It wal hit activity .oon AI he was elected to the pre.l· of himself, "Should a man', character In the Community Che.l drive which deney, he would do every thin. human· outside the bUllnes. Influence my de­ had made the voten a ..... re of the Iy poulblo to brln. about. a merger of cI.lon, elpeclally when I know the man .leon." penonality and exceptional com­ Carlucc:l Into the con,lomerate. There hal been realonably discrete? II not a petence. Marco even liked Dave'l wife wa. even a n!ference that unmlstak· man'•• 000 work the only ball. of hi. and children. Bul Marco rnllzed he ably .uI.ested Tom had taken hUie worth to me? Why .hould I allow wa. young, perh,pI too younl; and he favon for hll promised cooperation. Maybelle'. conduct to Iway me In the W81 much the junior of Jim and Art The other IIle contained an appoillnl IUlt? Would thla broken marrl •• e POle In experience. Would Tom ltay on if revelaUon that. he had written Ilander· a threat to my company? The con ,_ he wern to chOOl(l Dave? Did It. malter, ow mlemen" about. Dave Mlchaell, even thouah Marco desparalely wanted munlty accepla Art In a secondar, rl"'h and wouJd be prepared to attempt fX' In Carlucci Macaroni Co., but. wiJ; th'J hit own fleah and blood to carry on. tortlon. at oUler executives who would community approve ot Art In my place'!' Could not, should not, Dave develop not '0 aton,. Would my employeel, who hear the further before beln, entrulted with hls company? Don't I owe the succeulon Marco WDI In a ltate at utter dlJ· I8me .oulp and even know aome of the belief. He went Immediately to his of­ facti, resped the company'. new to a man who hal helped me build this company? fice and called the Secretory Ilf the leadel'lhlpf" Since I don't. know the Board and alked that a meeting be I an.wen, I tec) with sadnesa Art .hould From the qUelUonl Marco uked of caUed the next momln' al 10:00. lie be a conlldered prospect, Marco hlmsell, it. waa clear he wu tom by then tilled Robert Hampton, whu wu thou.ht to hlmlelf; but. It wal apparent Indedllon. He even thouaht. of ,oin. a member of the Board, to com'· O\'er that Marco believed Art'. perlOnal con­ outalde of the company for a JUcceuor, at once. He did not dlsclole I" the duct bordered on moral turpitude, but he ruled out thit because he did Secretary the reuon for an eml'l ,ency not want to ltay on and train a man HU"I'ard MBA meeUol. He told Bob Hampton ,at . In "hb way," no matler hi. capablUUes. meeUn, waa ur,ent. Marco had Ilade Then, he thou.ht, why not let the David Michaels had attracted att~n­ up hi. mind to tell Mr. Ham). n of Board propose caodldate. by makin, tion from the first day of hi. employ­ hi. dhco'iery and of a decl ~ 'l to ment. Only 29 years old, with an MBA no recommendaUon at aIU He wellhed recommend another penon of l or· from Harvard, he had been hired by these altenlstlvel thou,htfully and dll­ ,anlzaUon al hll lucccuor. H:. pion carded them. Carlucci to be trained 01 an D.slltant ... arrived on time and .pent two 10un to hlmlelf, This bold choice hall cauled _ with Marco. lome conlternation amon. other con­ Two weeki later, Marco announced The Board meeUna: wal cancel I th e tenden for Mr. Csrluccl'. omce, but It next day because that nllh! [OrtO wal compounded when almost Imme­ to the Board at Dlredor'l that he wal real,nln, hit reJPOnalblllUe., effective Carlucci died quietly In hla lleep Vhen diately Dave auerted hla very con­ Mr. Hampton met wlth Mn. Cl uro, alderable talenla In every phase of the SO day. from dale. He dllCloaed t.hat It was to reveal what Marco hi. told bu.lness. 11 leemed to Marco that Dave after wellhln, al1 the facton, he him. Whom had Marco selected· Jim! would have to be conlldered, because wanted hi. nephew, Tom, to become ArtT Dave? Or, no one? FOCUS on the WINTER MEETING who reatly knew the compsny better, President and Chief Officer. It. hap­ de. plte his only six years of experi­ pened aa aU knew It ,'auld. The Board For lb. R.ad.r ence. DaVe had moat likely been re­ reluctantly accepted the cell.natlon What II the central ll1ue? sponllble for lome of the credit ,Iven National Macaroni Manufadurers Association and a,reed the followln, week to meet What 11 pertinent to the central ,:5ue! to Tom. Despite hll obvious lack of expertlle In production problems, he to conflnn Tom as the new Prelident, What ls the relative Importolllt.' 10 reco,nlzed lerlous shortcomln •• In the "after carefully evaluaUn, hi. quallft­ pertinent are.. ? Baea Raton Hat.1 and Club, Baea Raton, Fla. 33432 production Hne that had elCaped caUon •." Both Marco and hi. nephew What conclullon should be rea~h l: df O'Relly, and did not endear himself knew there would be no compUcaUon. Why do I have thil conchlllonf January 30 - February 3, 1974, Make R"e.. at;on. Haw. when he alone .ubmllted plant thai Two day. before the Board meetlna What are .ome reasons for decldinll as saved the company $45,000 annually on wa. to take place, Marco went Into I do? a $50,000 Inveatment. Dave even col- Tom', office to dl..:uu the trandtlon of 30 ,

Answe .. to Typical Questions tem-not Just the packaling pOi tm. The area betwet!n proceulnl and I ::k_ an Equipment Demonstrated aging ha. been a na.man's·land f01 too at PMMI Pack Expa 73 many packagers. To center relp lsi. blUty for laklna the product from ro­ By Walttr P. Mlllka' cealnl through packR,lnl, We I lYe Vlct President made arran,ementl to manufacture ,nd market the ftne feedln, and dlsl! bu. Triungtt' Parkage Machlntry Company tlon ay.tems of Driver-Southall. an English ftrm. These .y.tem. Inlel lllck 1) Wb, did Triangle dn,lop lhe completely with our own packaJ.: inl F1,xltron 111 rwl w,lghlng 1,lt,m1 unlta-eJectrlcally and mechanlt;,lIy. AU ... all, F1.xilron II hal bHn , They also are adaptable to other pack­ lop p ...formu In Ih' lndu.lrr. a,ln, sYltem •. A packager won't have "FlexUron til I. more than II natural to be on hi. own when it come. to link. evolution of our preceding aystem'j it Ina proceuing to hil new bag machlne.~ also Is a direct response to the acceler­ ating change. In the Industry we tern. These chanlea emphasize lreater I8nl­ 7) WIll n.xlIron In work with TrI­ taUon. eale of clean-up and mainten­ Angl.'. MlW 8e"OIIucl cemboll? 'act Expands Trlang" ance. With FtexUroD III we .ouaht to Inhl F•• dlng. Can ••ylng anticipate future requiremcntl by the "Yes. It Is JUSl al versatile In that re­ In a move to provide packagen with Industry al welt 8S government In those gard. All three control Iy.tem. In the one equipment .ouree for movlna prod. area•. " Servogard family apply-feed rale, dribble time, and ftnal weight." uct from procelllni through packaginl, 2' What do you m ..n br Hauldp.. , '" Trianlle Package Machinery Compahf "New rules and regulaUons can obso­ .) Wh, h... ,ou delllOGJ.lnl.d FIn­ hal .Ianed an exclu.lve alreement with lete any phase of a packager'a opera­ ltron III at PMMI with OooNDOUDl:· Driver Southall, Ltd., to manufacture tion. and mean a costly shutdown or .d KaI.aI and market the En,U.h ftrm'. hydrau­ Investment. In our new deilin., we ''The ncar-mounted conftguration ap­ lic feedinl and dl.trlbuUon .ystem. In have tried to anticipate future ruleJ­ plle. to many InslallaUona, luch a. the United State•. those nay be ftve years away- and candy. But that'. not the reason for The pact al.o provide. for repreaen· enslne,'r today'. equipment to occam­ the demonstration; we put them on the tallon In Canada, Central America ancl modalt! them." floor becaulC that'. where they can be South Amerh:a. mOlt conveniently seen by Ihow loera. 3) Whal'. n&1l, diff.r.nl aboul n.xl­ The m.jorlty of lnslallatlonl call for Accordlnl to Walter P. Mu.klt, Tri· tron nn mounlinl on top the bal machine." anale vice pre.ldent, the new woei.· "The ballc prlnclplel of operation are tlon glvel Triangle the added capabllit1 the lame al for Flex1lron II. But that'. ., b...... Ih'n anything unlqu. aboul Ih. to provide .ysteml that take product aU. The dellan il completely new from _, from procedinl throulh inlpection, Itructure to mechanical elements-par­ "There ~rtalnly iI. The unit Incor­ elev.tlnl, conveying, or whatever other ticularly the feed .y.tem, which Incor­ poratC3 our new hllh·.peed poly seal· Iteps are neceJl8J')' to link up with poratel a dealgn that doel nol acxumu­ In, Jaw .ystem, that operates at a rate packaalnl equipment late product. It alto makel dry or wet up to 30 pcr cent falter than prevloully "Our new lIcenslnl arrangemenli are' clean·up euy-you can even tum a pomble, and for heavier Iradel of poly. a n.ture! expanllon of Triangle c, IP" hOle on 11. The actuator assembly can "The bag machine also II equlpp..'

37 INDEXTO Inltltut. Hona .... A Pink P.leco ADVERTISERS The Family Circle/Food Council of Und.r the Florida Sun America have awarded the NaUonal The Winter MeeUn, of the ltlonal ADM Mil,.. Ce • .. _ ...... __.. . _..... 11 Macaroni In.tUute a Bold leaf tertlll.· Macaroni Manufaelurert AsJor lion,. A.~r Mil" .. Dff. .... _._ _ __ ... _ .•_ 7 cate of reco,nltlon for nutrition educa· top manalement confen~nce. :111 lit Amerk.1I L.... A...... __ ... _ 21 tlon. Teach!n, material! entered for held January 30 to February 3 I Boa. ....c. c.".,...... __ .______.... _... _ .1 the competition Included wall cham: Raton Hotel and Club. Boca Raton, • ,.,~... tj..W.ntlr Lela,,...... _ ... ._.~ 21-2' "Durum Macaroni Food. from Farm to Florida 33432 . l ..wlI ''',...uwtk., Co • •• _._ .••.•_ ..... J7 Table" and "What'a Cookln, Here? 1111"'" MIetI ... __... ____ ..__ ...... __ 2S MacaronU "j recipe folder.: "Macaroni The Board of Dlrecton meet at 2:00 Is Number One." "Macaroni Makes p.m. on Wednelday. January 3lJ and I O.,,...,1Ie1 Meeill.. c.r,.m- .... 10-11 Welcomln, Reception and Cocktail DJ. ..1I4 'e,btI.. ,re4l11ch Diy, ••.••. It Sen.e/Cent.... and ''ThInk Spallhetti"; .,,,..... ,...... __.. .. _ .. _.... _. .... _ 2 nutritive Information In "Nutritive Val· Party will be held that evenlr,.: at 7:00 p.m. "th~1 M.II'.... c.r, .... _._.. 40 ue. of Macaroni, Spa,hettl and Ell Jac"WI._MI La ...... __ ...... J7 Noodle Product." and data from Allrt· On the followln, day the flrs1llenettl Mea,..1 J ..,..I . __._ .. _ ...... _... J7 culture Handbook No.8. lellion open. with a review of the .talt M.W.,. & ...., D., 11K •. ___. ... _... IS of the Industryj product promollon re­ "'• ..., __ .... _ ...... _... 17 La ...llng Macaroni­ port; and presentation of wlnnen 01 ...... MM.,..I Mfn...... _.... II the Hotel·Reltaurant·Jn.Utution', Pasta N...... Mill .. ______. _ I' Noodle P"",uctl Recipe Contest. A tennl. toumamenl ''''''' Ce. , .... Mnll •______22-1. Jame. J . Winston. NMMA Director will be held In the afternoon and lht Trl..... PM..... ",-ct.... " Co. _.... JI of Relearch, advise. that labellnll of Italian dinner party scheduled for lht variety lorml of macaronl·noodle prod· eventn, loclal atralr. ucla h .. befo.n lubJected to crlUcllm by On Friday, February I. the budnm CLASSIFIED the Food &: Dru, Admlnl.tratlon. leulon feature. a Grocer.' Panel mod. The Feden! Standard. 01 Identity erated by Mark M. Sinaer, Ptelldell~ ADV ••TQIMG RATU provide .peclncally for macaroni. Ipa­ NaUonal Food Broken Assocl.llon, and WII.t .11 ____ . __' ..00 ,., .... Ihettl, vermicelli and el' noodlu or featurln, (1) a broker, (2) • Itore rnJJI. _n.oo noodle •. All other variety form. mu.t a,er, (3) II macaroni buyer, (4) • hit!' D",", ...... "w.. _ ...... A,tllce.... be quallfted with the word. "macaroni chandlaer. They wUl review: (1) lin product" or "noodle product," e.II .• el· product Introduction; (2) Ipace alllXl' bow. - macaroni product; lasaune­ Uon for an e.tabllshed product; (3) pri· '01 IALI-ft,tl.... Tot. I'. D.. per, 2,100 III. u,.clty. C.U 2-GPG n ..... macaroni product; bow ties (with e'lI) vate label raUonale i (4) dllContlnuanft , .... ___ ... "","", bee... cwl- -noodle productj pa.tina (with elll)­ of a product line...... 'riA I •• tn. noodle product. There will be a ,oIC tournament ill .... ~ ~III sa...t ...., ...... AlIo, the word "pure" Ihould be de­ the afternoon and an evenlna reception .Iet 4.... ZO' ...... 1000 .'111,.... leted trom the label since all macaroni .11"'" ..." .1t4 celiMet'" tllMi. bHI- around th., pool. Cocktail parlin ,rt ..... ,MIlt..... 'ric. ",100. C.II ., write and noodle produell must be manu· scheduled before the dinner hour nch A. G. De,.Uc., U.S. MMe,.., c.., .... '0' factured In compliance with ,ood evenlnll. '.IHe, s,.u... , W..... "ZOZ, IIOt) 7U. manulacturln, prllctice and must be ZOIi. free from ImpurIUe •. Saturday, February 2, will explort The word "enriched" .hould not be the Durum SUuatlon: (1) rese urch and preceded by the wo.'d vitamin, I.e., development; (2) producUon Il ll d mat­ Fat-Fr•• Eeg Protein ketln,. domeltlc and export,; (3) aU· (ConUnued from pa,e 18) "vitamin enriched." The Standards .pc. clll.cally refer to the use of only the tIItlCl and ,overnment relatl! us. The Vitamin content oC the ell powder it word "enriched" which tI,nl8e. the banquet w1ll be held that e' nlnl. .I,nlneanl: In mlcro,ram. per ,ram, addition of vitamins and Iron. On Sunday. February ',the GII rd III content II: Dlredofl meet with adJ" rntntDI ThlamJne •.0 scheduled In Urne lor a noon f ! clc-ouL Riboflavin 16.8 Food Trod. MOlting. Complete convention and )llsltl· Pantothenic acid 98.0 Jan. 17·:tD, National ExposlUon for tlon fOflnl are available from I ! }.JIDO Niacin 6.0 Food ProcellOri. AUantic City Con· claUon OtflCfl In PalaUne. Roo rfM'r· Pyridoxine 7.2 venUon Han. vaUons should be made prom} Y with Folic acid 0.36 Jan. 3D-Feb. 3. NaUonal Macaroni Mr. Joseph Oppe, manaaer, eRI"iI' Biotin 0.60 Manufacturers Au'n. Winter Meet· tlons, Boca Raton Hotel and CI J, Boca Vitamin Bn 0.06 In.-Boet. Raton Hotel &: Club. Ralon, Florida 33432. Phone (; ,5) 3~ One pound of the powder contain. Mar. 1.·111 National Plant En,ineerlnll 3000. protein of 6.2 Ib e,gs without aheUa. &: Maintenance Show. Convention With all illi comfort and m' lemitr, The 011 of the ell contain. 62.3 per cent Center, Cleveland. the new Bol'u blend. arace1u. y with ,Iycerldel, 32.8 per cent pho.phollplda, Apr, 22·23, National Macaroni Manu. the old. Now, more than ever befort, and the previously mentioned sterol •. tactuI'en Als·n. Packalil1n" Semlnar­ thi' leaendary relOrt wlll tu rn your Fatty ocid. content 11 34 per cent aatu· St. Morit& Holel, New York. day. Into memorable ucc.llona. sun' rated fall. 38 per cent monoun.aturated Apr. 22·211 NaUonal Packaalnl Expo.l· drenched day. and 101C on tour \'OUJItS. fall, and 22 per cent polyunsaturated tlon. Collaeum, New York City. Thirteen tennl. courb. A. mile-Ionl fall. Moat of the flavor and aroma of Mar 12·." Food Technoloals" Conven· ocean beach and cabana club whrrt the 011 have been removed by deodor!· tion, New Orlean•. lumptuou. mJd.day butrell ate dall! zatlon-the powder haa a dean navor Ju.o. :tQ.Jwr 31 NaUonal Macaroni fare. (Convention rate. are based upOII characteristic of free ell. Manufacturen Au·n. 70th Annual modifted American Plan. however~ ill' Theae producta are manufactured by MeeUna, The Broadmoor, Colorado cludln, breakfut and dJnner. ruU DIAMDND'" INT.ANAT!flNAL CDAPDAATIDN Vlobln Corp., MonUcello, IJUnoil. Sprlnl'. Colo. American Plan I• .9pUonll at ~ . OO per penon per day.) Plan to attend. PACKAGING PRODUCTS DlVlSION ---- 733 ThIrd Avenue, New York. New York 10017 38 TIl. MACAIO'" IOU"" 0' • • ' .., 0 0