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COMMUNICATIONS MONTHLY REPORT March 2021

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COMMUNICATIONS MONTHLY REPORT March 2021 COMMUNICATIONS MONTHLY REPORT March 2021 Created by: Mackenzie Comerer COMMUNICATIONS SUMMARY • Total earned exposure for March across all three (3) PR agencies and VSPC’s internal team came to 132,051,823 impressions (digital, print, social media, etc.). • All three (3) PR agencies continue to share news from St. Pete/Clearwater to media to keep the destination top-of-mind. Main focuses for March included kid-friendly hotel programming ,World Art Day, Clearwater Marine Aquarium’s evolution and more. • Coverage highlights include a feature in Newsday, Forbes, Politico and more spotlighting the destination’s safety measures being taken during Spring Break. PUBLIC RELATIONS REPORT US Market Year-to-Date Overview for Fiscal Year 20/21 Summary Section: YTD Total Hosted Media 9 YTD Press Releases / Pitches 15 YTD Media Assists (Reactive) 41 YTD Overview of Activity Media Visits (IPT and Group FAM): Media Visit Number Dates of Trip Hotel Host Partners + Results Status 12-15 Media Name Publication Name FAM or IPT (MM/DD-MM/DD/YY) Rate YTD Total Exposure YTD Ad/Media Value ( Pending, Received ) 1 Robin Soslow Fido Friendly Magazine IPT 11/17 - 11/18/20 Tru by Hilton ($89) 35,906 $ 6,277.87 Received Winter the Dolphin's Received blog post, 2 Kerry Cushman Red Tricycle, Vagamom IPT 12/7 - 12/9/20 20,000 $ 400.00 Beach Club (Comp) awaiting Red Tricycle Received social 3 David and Lina Divergent Travelers IPT in conjunction with Visit FL 2/22 - 2/25/21 VRBO (Visit FL Covered) coverage, awaiting blog post Freelance (Fodor’s, The Received Roadtrips 4 Cheryl Rodewig IPT 2/27/21 The Don CeSar (day pass) 34,680 $ 693.60 Guardian) For Families coverage Katelyn & Howard 5 Newstate Nomads YouTube IPT 3/4 - 3/12/21 N/A 36,500 $ - Received Newstate Best Western Dunedin 6 Fred Mays TravelAwaits IPT 3/5/21-3/7/21 174,570 $ 3,491.40 Received ($250) 7 Robin Soslow Newsday Magazine IPT 3/16-3/18/21 AirBnb (Robin Covered) 1,280,532 $ 21,788.16 Received Winter the Dolphin's 8 Michelle Olson-Rogers Boca Magazine IPT 3/18-3/21/21 29,528 $ 230.56 Received Beach Club 9 Robin Soslow Denver Life IPT 3/21-3/23/21 The DonCesar Pending Total 1,611,716 $ 32,881.59 Media Assists (Reactive): Date of Request Incoming Request Type Partners Mentioned in Media Assist Number Media Name Publication Name (MM/DD/YY) ( Images, etc. ) Request YTD Total Exposure YTD Ad/Media Value Expected Run Date Tarpon Springs, Mama's Greek Cuisine, Hellas, Mykonos, Epiphany Celebration, Hampton Inn Tarpon Springs, 1 Aly Walansky YourTango 10/5/20 HARO Tarpon Shores Inn 918,764 $ 18,375.28 Ran on 10/11 2 Nicholas DeRenzo Hemispheres 10/6/20 Interview St. Pete Pier 562,038 $ 270,270.00 Ran 1/1/2021 St. Pete, Clearwater Beach, Dali Museum, N/A SHINE Mural Festival, 3 Helen Cauley Atlanta Journal-Constitution 10/6/20 Information CMA, St. Pete Pier 4 Laura Schreffler Haute Living 10/16/20 Information The Don CeSar N/A 5 Maddy Zollo Flamingo 10/16/20 Information/Images MADE Coffee Dec-20 The Wall Street Journal / Travel Pass-A-Grille, Bodega, 6 Tony Perrottet 10/26/20 Information + Leisure Maximo Park, etc. TBD 7 Pamela Wright Boston Globe Magazine 10/29/20 Information VSPC TBD St. Pete Pier, MFA, The 8 Diane Daniel Washington Post 10/29/20 Information/Images James, etc. TBD CMA, Winter the Dolphins Beach Club, 9 Kerry Cushman Red Tricycle 11/19/20 Media Visit St. Pete Pier, Dali, etc. 20,000 $400.00 TBD 10 Chadd Scott Forbes 11/19/20 Information Museums TBD Fort De Soto, Tierra Verde, Caladesi Island, Dunedin, Honeymoon Island, Clearwater 11 Paul Rubio Condé Nast Traveler 11/23/20 Information Beach, CMA, 1,609,148 $ 32,182.96 Dec-20 St. Pete Pier, Vinoy, The 12 Megan Padilla Orlando Magazine 11/24/20 Fact Checking Birchwood 36,543 $ 9,568.34 Jan-21 Dunedin, Caladesi Island, Honeymoon Island, Dunedin Historical Museum, Celtic Shop of Dunedin, 13 Leigh Crandall Country Living 11/30/20 Information/Images Fenway Hotel TBD Information on Virtual CMA, Dali, St. Pete 14 Joey Amato Pride Journeys 12/2/20 Experiences Urban Mural Tour 5,000 $ 100.00 Dec-20 St. Pete Pier, St. Pete Arts Alliance, Curate St. Pete, ArtWalk, James Museum, Museum of Fine Arts, Morean Arts Center, Dali Museum, Fact Imagine Museum, Checking/Information/Ima SHINE, The Factory, 15 Pamela Wright Boston Globe 1/18/21 ges MAACM, Birchwood 2,451,335 $ 43,555.68 Coverage ran 2/10/21 16 Elaine Glusac The New York Times 1/19/21 Information / Interview VSPC 44,108,507 $ 865,512.48 Coverage ran 2/12/21 Clearwater Beach, Honeymoon Island State Park, Indian Rocks Beach, Pass-A-Grille, Fort De Soto Park, St. Pete Beach, CMA, Winter the Dolphin's 17 Sara Clemence The Wall Street Journal 1/22/21 Information/Images Beach Club Feb-21 Get Up & Go, Shell Key, Caladesi Island, Murals, ArtWalk, SHINE, The 18 Kassondra Cloos Outside 1/27/21 Information Don TBD Family-friendly 19 Cheryl Rodewig Freelance 1/27/21 Media Visit activities 34,680 $ 693.60 TBD 20 Jenny Starr Perez INDULGE 2/6/21 Tickets The Dali Museum TBD St. Pete/Clearwater, Gulp Coast Beer Trail, Central Ave, Imagine Museum, Dali Museum, MFA St. Pete, St. Pete 21 Molly O'Brien Budget Travel 2/8/21 Information Pier TBD Dunedin, Caladesi Island, Honeymoon Island, Dunedin Historical Museum, Celtic Shop of Dunedin, 22 Sucheta Rawal Travel + Leisure 2/8/21 Information Fenway Hotel TBD 23 Melissa Klurman Reader's Digest 2/9/21 Fact Checking Clearwater Beach TBD CMA, Winter the Dolphins Beach Club, 24 Michelle Olson-Rodgers Modern Boca Mom 2/9/21 Media Visit St. Pete Pier, Dali, etc. 29,528 $ 230.56 March 24 Spring Safety Campaign, 25 Dan Koday Business Insider 2/11/21 Information / Statistics STR Statistics Feb-21 Family-friendly 26 Emily Krause A Mom Explores 2/11/21 Itinerary Suggestions activities 2,040 $ 40.80 Feb-21 Received Fido Friendly Urban Stillhouse, Pier and Newsday Rental car assistance, Teaki, Parkshore Grill, coverage, Pending 27 Robin Soslow Denver Life 2/12/21 itinerary suggestions Derek Donnely 1,316,438 $ 28,066.85 Denver Life Honeymoon Island, Caladesi Island, Fenway Hotel, Dunedin, The Rotary Club Centennial 28 Molly O'Brien TBD 2/16/21 Information/Images Nature Center TBD 29 Elaine Glusac Virtuoso Life 2/16/21 Information AVA TBD St. Pete/Clearwater, Rise to Shine Pledge, Sunshine Stewards, 30 Melissa Klurman Parents 2/16/21 Information/Images CMA Feb-21 31 Lindsay Tigar Travel + Leisure 2/17/21 Information Berkeley Beach Club TBD Spring Safety Campaign, 32 Marco Villarreal WFLA 2/23/21 Information / Interview Steve Hayes, TripAdvisor 778,612 $ 15,572.24 Mar-21 Beach-front property with a Spa - The Don 33 Renuka Christoph Tennessee Tribune 2/23/21 Media Visit CeSar TBD Pass-A-Grille, Tradewinds, The Don CeSar, Speed Boat Adventures, Shell Key Preserve, RumFish Grill, Woody's Restaurant, 34 Laura Byrne Tampa Bay Parenting 2/24/21 Information Paradise Grille 2,352 $ 47.04 Mar-21 35 Joey Amato Pride Journeys 3/2/21 Information St. Pete Pride TBD Freelance/Delicious Destinations/Family 36 Megan duBois Vacationist 3/5/21 Media Visit St. Pete TBD 37 Katelyn Newstate Newstate Nomads YouTube 3/4/21 Media Visit St. Pete 36,500 Coverage Ran 3/21/21 St. Pete, The Dali Museum, Fairgrounds Project, Murals, Chihuly Collection, Historic 38 Chadd Scott Forbes 3/8/21 Media Visit Tarpon Springs TBD 41 Francesca Murray @onegirloneworld 3/9/21 Media Visit St. Pete TBD 39 Skye Sherman Freelance/Epoch Times 3/19/21 Media Visit The Birchwood TBD 40 Gwen Pratesi US News & World Report 3/30/21 Media Visit The Don CeSar TBD 41 Kim Orlando TravelingMom 3/30/21 Group Press Trip St. Pete TBD Total 51,911,485 $ 1,284,615.83 Press Releases/Pitches: Press Release Title ( if not in English provide Date Press Release Was Sent Out Partners Mentioned Press Release Number Column1 translation ) (MM/DD/YY) ( list ALL ) YTD Total Exposure YTD Ad/Media Value Notes The Don CeSar, Historic Agency Roundup: Domestic 1 10/6/20 Peninsula Inn, Haslam's 41,783,167 $ 835,633.34 Haunted Hotels Bookstore Dunedin, Caladesi Island, Honeymoon Island, Agency Roundup: Small Towns Dunedin Historical 2 10/15/20 277,465 $ 6,761.44 in America Museum, Celtic Shop of Dunedin, Fenway Hotel, Dunedin Brewery 3 Cyber Monday 10/28/20 Provident Hotels & Resorts 34,069,047 $ 681,380.94 The Dalí Museum Welcomes 10/29/20 4 The Dali 33,833,556 $ 748,707.50 VanHoliday Gogh Recipes Alive This from November Around Follow up on 11/6 5 12/9/20 Sonder Social Club the World Cambria Hotel Madeira 6 December New & Now 12/14/20 Beach, Bar Chica, AVA VSPC, VTB, CMA, St. Pete 1/21/2021 Shuffleboard Club, Green Follow up on 1/28 7 Media Alert: Super Bowl LV Bench Brewing, The Dali 663,043,763 $ 15,996,312.83 Additional follow up and Museum, Columbia outreach 2/1 - 2/7 Restaurant Agency Roundup: Hotels with 8 1/25/21 Hilton Clearwater Beach Super Bowl Packages PUBLIC RELATIONS MONTHLY REPORT Market: US March-21 Monthly Earned Exposure 122,307,267 YTD Earned Exposure 1,739,872,836 Monthly Media/Ad Value $ 2,446,793.43 YTD Media/Ad Value $ 39,525,721.63 Monthly Media Placements 30 YTD Media Placements 958 Monthly Results: Proactive Earned Media Results: Resulting From Article Title ( Pitch, Desksides, IPT, Exposure Type Link to Article Partners Mentioned (if not English provide Article Publish FAM, Reception, Event, (Circulation, UVM, Ad/Media Value (if print, put "PDF Publication Name ( list ALL ) translation ) Date ( MM/DD/YY ) Consumer or Trade Conference, etc.
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