COMMUNICATIONS MONTHLY REPORT March 2021

Created by: Mackenzie Comerer COMMUNICATIONS SUMMARY

• Total earned exposure for March across all three (3) PR agencies and VSPC’s internal team came to 132,051,823 impressions (digital, print, social media, etc.). • All three (3) PR agencies continue to share news from St. Pete/Clearwater to media to keep the destination top-of-mind. Main focuses for March included kid-friendly hotel programming ,World Art Day, Clearwater Marine Aquarium’s evolution and more. • Coverage highlights include a feature in Newsday, Forbes, Politico and more spotlighting the destination’s safety measures being taken during Spring Break. PUBLIC RELATIONS REPORT US Market Year-to-Date Overview for Fiscal Year 20/21

Summary Section: YTD Total Hosted Media 9 YTD Press Releases / Pitches 15 YTD Media Assists (Reactive) 41

YTD Overview of Activity

Media Visits (IPT and Group FAM):

Media Visit Number Dates of Trip Hotel Host Partners + Results Status 12-15 Media Name Publication Name FAM or IPT (MM/DD-MM/DD/YY) Rate YTD Total Exposure YTD Ad/Media Value ( Pending, Received ) 1 Robin Soslow Fido Friendly Magazine IPT 11/17 - 11/18/20 Tru by Hilton ($89) 35,906 $ 6,277.87 Received Winter the Dolphin's Received blog post, 2 Kerry Cushman Red Tricycle, Vagamom IPT 12/7 - 12/9/20 20,000 $ 400.00 Beach Club (Comp) awaiting Red Tricycle Received social 3 David and Lina Divergent Travelers IPT in conjunction with Visit FL 2/22 - 2/25/21 VRBO (Visit FL Covered) coverage, awaiting blog post Freelance (Fodor’s, The Received Roadtrips 4 Cheryl Rodewig IPT 2/27/21 The Don CeSar (day pass) 34,680 $ 693.60 Guardian) For Families coverage Katelyn & Howard 5 Newstate Nomads YouTube IPT 3/4 - 3/12/21 N/A 36,500 $ - Received Newstate Best Western Dunedin 6 Fred Mays TravelAwaits IPT 3/5/21-3/7/21 174,570 $ 3,491.40 Received ($250) 7 Robin Soslow Newsday Magazine IPT 3/16-3/18/21 AirBnb (Robin Covered) 1,280,532 $ 21,788.16 Received Winter the Dolphin's 8 Michelle Olson-Rogers Boca Magazine IPT 3/18-3/21/21 29,528 $ 230.56 Received Beach Club 9 Robin Soslow Denver Life IPT 3/21-3/23/21 The DonCesar Pending

Total 1,611,716 $ 32,881.59

Media Assists (Reactive):

Date of Request Incoming Request Type Partners Mentioned in Media Assist Number Media Name Publication Name (MM/DD/YY) ( Images, etc. ) Request YTD Total Exposure YTD Ad/Media Value Expected Run Date

Tarpon Springs, Mama's Greek Cuisine, Hellas, Mykonos, Epiphany Celebration, Hampton Inn Tarpon Springs, 1 Aly Walansky YourTango 10/5/20 HARO Tarpon Shores Inn 918,764 $ 18,375.28 Ran on 10/11 2 Nicholas DeRenzo Hemispheres 10/6/20 Interview St. Pete Pier 562,038 $ 270,270.00 Ran 1/1/2021 St. Pete, Clearwater Beach, Dali Museum, N/A SHINE Mural Festival, 3 Helen Cauley Atlanta Journal-Constitution 10/6/20 Information CMA, St. Pete Pier 4 Laura Schreffler Haute Living 10/16/20 Information The Don CeSar N/A 5 Maddy Zollo Flamingo 10/16/20 Information/Images MADE Coffee Dec-20 The Wall Street Journal / Travel Pass-A-Grille, Bodega, 6 Tony Perrottet 10/26/20 Information + Leisure Maximo Park, etc. TBD 7 Pamela Wright Boston Globe Magazine 10/29/20 Information VSPC TBD St. Pete Pier, MFA, The 8 Diane Daniel Washington Post 10/29/20 Information/Images James, etc. TBD CMA, Winter the Dolphins Beach Club, 9 Kerry Cushman Red Tricycle 11/19/20 Media Visit St. Pete Pier, Dali, etc. 20,000 $400.00 TBD

10 Chadd Scott Forbes 11/19/20 Information Museums TBD

Fort De Soto, Tierra Verde, Caladesi Island, Dunedin, Honeymoon Island, Clearwater 11 Paul Rubio Condé Nast Traveler 11/23/20 Information Beach, CMA, 1,609,148 $ 32,182.96 Dec-20

St. Pete Pier, Vinoy, The 12 Megan Padilla Orlando Magazine 11/24/20 Fact Checking Birchwood 36,543 $ 9,568.34 Jan-21

Dunedin, Caladesi Island, Honeymoon Island, Dunedin Historical Museum, Celtic Shop of Dunedin, 13 Leigh Crandall Country Living 11/30/20 Information/Images Fenway Hotel TBD Information on Virtual CMA, Dali, St. Pete 14 Joey Amato Pride Journeys 12/2/20 Experiences Urban Mural Tour 5,000 $ 100.00 Dec-20

St. Pete Pier, St. Pete Arts Alliance, Curate St. Pete, ArtWalk, James Museum, Museum of Fine Arts, Morean Arts Center, Dali Museum, Fact Imagine Museum, Checking/Information/Ima SHINE, The Factory, 15 Pamela Wright Boston Globe 1/18/21 ges MAACM, Birchwood 2,451,335 $ 43,555.68 Coverage ran 2/10/21

16 Elaine Glusac The New York Times 1/19/21 Information / Interview VSPC 44,108,507 $ 865,512.48 Coverage ran 2/12/21

Clearwater Beach, Honeymoon Island State Park, Indian Rocks Beach, Pass-A-Grille, Fort De Soto Park, St. Pete Beach, CMA, Winter the Dolphin's 17 Sara Clemence The Wall Street Journal 1/22/21 Information/Images Beach Club Feb-21 Get Up & Go, Shell Key, Caladesi Island, Murals, ArtWalk, SHINE, The 18 Kassondra Cloos Outside 1/27/21 Information Don TBD Family-friendly 19 Cheryl Rodewig Freelance 1/27/21 Media Visit activities 34,680 $ 693.60 TBD 20 Jenny Starr Perez INDULGE 2/6/21 Tickets The Dali Museum TBD

St. Pete/Clearwater, Gulp Coast Beer Trail, Central Ave, Imagine Museum, Dali Museum, MFA St. Pete, St. Pete 21 Molly O'Brien Budget Travel 2/8/21 Information Pier TBD

Dunedin, Caladesi Island, Honeymoon Island, Dunedin Historical Museum, Celtic Shop of Dunedin, 22 Sucheta Rawal Travel + Leisure 2/8/21 Information Fenway Hotel TBD

23 Melissa Klurman Reader's Digest 2/9/21 Fact Checking Clearwater Beach TBD CMA, Winter the Dolphins Beach Club, 24 Michelle Olson-Rodgers Modern Boca Mom 2/9/21 Media Visit St. Pete Pier, Dali, etc. 29,528 $ 230.56 March 24

Spring Safety Campaign, 25 Dan Koday Business Insider 2/11/21 Information / Statistics STR Statistics Feb-21 Family-friendly 26 Emily Krause A Mom Explores 2/11/21 Itinerary Suggestions activities 2,040 $ 40.80 Feb-21 Received Fido Friendly Urban Stillhouse, Pier and Newsday Rental car assistance, Teaki, Parkshore Grill, coverage, Pending 27 Robin Soslow Denver Life 2/12/21 itinerary suggestions Derek Donnely 1,316,438 $ 28,066.85 Denver Life

Honeymoon Island, Caladesi Island, Fenway Hotel, Dunedin, The Rotary Club Centennial 28 Molly O'Brien TBD 2/16/21 Information/Images Nature Center TBD 29 Elaine Glusac Virtuoso Life 2/16/21 Information AVA TBD

St. Pete/Clearwater, Rise to Shine Pledge, Sunshine Stewards, 30 Melissa Klurman Parents 2/16/21 Information/Images CMA Feb-21 31 Lindsay Tigar Travel + Leisure 2/17/21 Information Berkeley Beach Club TBD

Spring Safety Campaign, 32 Marco Villarreal WFLA 2/23/21 Information / Interview Steve Hayes, TripAdvisor 778,612 $ 15,572.24 Mar-21 Beach-front property with a Spa - The Don 33 Renuka Christoph Tennessee Tribune 2/23/21 Media Visit CeSar TBD Pass-A-Grille, Tradewinds, The Don CeSar, Speed Boat Adventures, Shell Key Preserve, RumFish Grill, Woody's Restaurant, 34 Laura Byrne Tampa Bay Parenting 2/24/21 Information Paradise Grille 2,352 $ 47.04 Mar-21

35 Joey Amato Pride Journeys 3/2/21 Information St. Pete Pride TBD Freelance/Delicious Destinations/Family 36 Megan duBois Vacationist 3/5/21 Media Visit St. Pete TBD 37 Katelyn Newstate Newstate Nomads YouTube 3/4/21 Media Visit St. Pete 36,500 Coverage Ran 3/21/21

St. Pete, The Dali Museum, Fairgrounds Project, Murals, Chihuly Collection, Historic 38 Chadd Scott Forbes 3/8/21 Media Visit Tarpon Springs TBD

41 Francesca Murray @onegirloneworld 3/9/21 Media Visit St. Pete TBD

39 Skye Sherman Freelance/Epoch Times 3/19/21 Media Visit The Birchwood TBD 40 Gwen Pratesi US News & World Report 3/30/21 Media Visit The Don CeSar TBD 41 Kim Orlando TravelingMom 3/30/21 Group Press Trip St. Pete TBD

Total 51,911,485 $ 1,284,615.83

Press Releases/Pitches:

Press Release Title ( if not in English provide Date Press Release was Sent Out Partners Mentioned Press Release Number Column1 translation ) (MM/DD/YY) ( list ALL ) YTD Total Exposure YTD Ad/Media Value Notes The Don CeSar, Historic Agency Roundup: Domestic 1 10/6/20 Peninsula Inn, Haslam's 41,783,167 $ 835,633.34 Haunted Hotels Bookstore Dunedin, Caladesi Island, Honeymoon Island, Agency Roundup: Small Towns Dunedin Historical 2 10/15/20 277,465 $ 6,761.44 in America Museum, Celtic Shop of Dunedin, Fenway Hotel, Dunedin Brewery 3 Cyber Monday 10/28/20 Provident Hotels & Resorts 34,069,047 $ 681,380.94 The Dalí Museum Welcomes 10/29/20 4 The Dali 33,833,556 $ 748,707.50 VanHoliday Gogh Recipes Alive This from November Around Follow up on 11/6 5 12/9/20 Sonder Social Club the World Cambria Hotel Madeira 6 December New & Now 12/14/20 Beach, Bar Chica, AVA VSPC, VTB, CMA, St. Pete 1/21/2021 Shuffleboard Club, Green Follow up on 1/28 7 Media Alert: Super Bowl LV Bench Brewing, The Dali 663,043,763 $ 15,996,312.83 Additional follow up and Museum, Columbia outreach 2/1 - 2/7 Restaurant Agency Roundup: Hotels with 8 1/25/21 Hilton Clearwater Beach Super Bowl Packages PUBLIC RELATIONS MONTHLY REPORT Market: US March-21

Monthly Earned Exposure 122,307,267 YTD Earned Exposure 1,739,872,836 Monthly Media/Ad Value $ 2,446,793.43 YTD Media/Ad Value $ 39,525,721.63 Monthly Media Placements 30 YTD Media Placements 958

Monthly Results:

Proactive Earned Media Results: Resulting From Article Title ( Pitch, Desksides, IPT, Exposure Type Link to Article Partners Mentioned (if not English provide Article Publish FAM, Reception, Event, (Circulation, UVM, Ad/Media Value (if print, put "PDF Publication Name ( list ALL ) translation ) Date ( MM/DD/YY ) Consumer or Trade Conference, etc. ) Total Exposure Impressions) ( if applicable) provided") Spring Breakers Asked To Sign Patch - Clearwater VSPC 3/7/2021 Consumer Press Release 1,972 UVM $ 39.44 LINK Coronavirus Safety Pledge

St. Pete, St. Pete Beach, Treasure Island, Tierra Verde, Pass A Grille Beach, Madeira Beach, Fort DeSoto Park, Shell Key, Skyway Bridge, St. Pete Pier, St. Pete Shuffleboard Club, Weedon Island, Salvador Dali Museum, The 9 Fantastic Experiences In St. Chihuly Collection, Florida Holocaust Museum, Florida Botanical Travel Awaits Petersburg, Florida, Plus Where 3/8/2021 Consumer IPT 174,570 UVM $ 3,491.40 LINK Gardens, Gizella Kopsick Arboretum, Sunken Gardens, Tropicana Field, To Eat And Stay Rococo Steak House, The Birch and Vine, Sea Porch Café, Billy's Stone Crab Restaurant, The Hurricane, John's Pass Village, The Don Cesar, The Vinoy Hotel, The Birchwood Hotel

A plan to reward good COVID Axios - Tampa Bay VSPC, Pinellas County 3/11/2021 Consumer Press Release 3,307,440 UVM $ 66,148.80 LINK behavior: $25 Visa gift cards Tripadvisor: 8 Florida beaches Boston Herald St. Pete Beach, Madeira Beach, Clearwater Beach 3/11/2021 Consumer Pitch 570,993 UVM $ 11,419.86 LINK among country’s best Clearwater Beach, Winter the Dolphin's Beach Club, Clearwater Marine New Kid-Focused Hotel Wherever Family 3/15/2021 Consumer Agency Pitch 1,509 UVM $ 30.18 LINK Aquarium Programming Unmasked spring breakers are The Washington VSPC, St. Pete descending on Florida. Officials 3/15/2021 Consumer Pitch 26,529,296 UVM $ 530,585.92 LINK Post Online are begging them to behave. Unmasked spring breakers are Santa Fe New VSPC, St. Pete descending on Florida. Officials 3/15/2021 Consumer Syndication - Pitch 242,082 UVM $ 4,841.64 LINK Mexican are begging them to behave. Unmasked spring breakers are Boston Globe VSPC, St. Pete descending on Florida. Officials 3/15/2021 Consumer Syndication - Pitch 2,143,524 UVM $ 42,870.48 LINK are begging them to behave. Unmasked spring breakers are Calgary Sun VSPC, St. Pete descending on Florida. Officials 3/15/2021 Consumer Syndication - Pitch 104,380 UVM $ 2,087.60 LINK are begging them to behave. Unmasked spring breakers are Winnipeg Sun VSPC, St. Pete descending on Florida. Officials 3/15/2021 Consumer Syndication - Pitch 61,486 UVM $ 1,229.72 LINK are begging them to behave. Unmasked spring breakers are Toronto Sun VSPC, St. Pete descending on Florida. Officials 3/15/2021 Consumer Syndication - Pitch 1,014,243 UVM $ 20,284.86 LINK are begging them to behave. Unmasked spring breakers are Stars and Stripes VSPC, St. Pete descending on Florida. Officials 3/15/2021 Consumer Syndication - Pitch 646,789 UVM $ 12,935.78 LINK are begging them to behave. Unmasked spring breakers are Press Herald VSPC, St. Pete descending on Florida. Officials 3/15/21 Consumer Syndication - Pitch 521,289 UVM $ 10,425.78 LINK are begging them to behave. Unmasked spring breakers are SF Gate VSPC, St. Pete descending on Florida. Officials 3/15/21 Consumer Syndication - Pitch 9,457,598 UVM $ 189,151.96 LINK are begging them to behave. Unmasked spring breakers are Politico VSPC, St. Pete descending on Florida. Officials 3/17/2021 Consumer Syndication - Pitch 7,683,193 UVM $ 153,663.86 LINK are begging them to behave. 360 Magazine Florda Craft Art, Murals, SHINE Mural Fest, The Dali Museum World Art Day Travels 3/18/2021 Consumer Agency Pitch 6,063 UVM $ 121.26 LINK Take Fido On a Free Art Safari Fido Friendly Online The Dog Bar, downtown St. Pete, SHINE mural festival 3/20/2021 Consumer IPT 906 UVM $ 18.12 LINK Anytime in St. Pete Cities Develop Branded Covid- Forbes City of Clearwater, City of St. Pete Beach, Visit St. Pete/Clearwater 19 Safety Measures To Boost 3/21/2021 Consumer Press Release 33,734,080 UVM $ 674,681.60 LINK Tourism City of Clearwater, City of St. Pete Beach, City of St. Petersburg, Dolphins, Dali & Discovery: A Clearwater Marine Aquarium, Great Explorations Children's Museum, Boca Magazine Family Trip To Clearwater Beach 3/24/2021 Consumer IPT 11,528 UVM $ 230.56 LINK The Dali Museum, Winter the Dolphin's Beach Club - Ascend Hotel & St. Petersburg Collection

Caladesi Island, City of Clearwater, City of Madeira Beach, City of St. Pete Beach, City of St. Petersburg, City of Treasure Island, Coast Bikes, Green Sunny St. Pete, Florida: Bay, Bench Brewing, Honeymoon Island, If I Brewed the World Craft Brewery, Newsday Online beaches, gulf attractions make 3/25/2021 Consumer IPT 1,051,691 UVM $ 21,033.82 LINK Murals, Overflow Brewing Company, Parkshore Grill, Paul's Landing, Pier for safe escape Teaki, St. Pete Pier, The Dali Museum, The Don Cesar, Tru by Hilton, Vinoy Renaissance St. Petersburg Resort & Golf Club, Visit St. Pete/Clearwater

Caladesi Island, City of Clearwater, City of Madeira Beach, City of St. Pete Beach, City of St. Petersburg, City of Treasure Island, Coast Bikes, Green Sunny St. Pete, Florida: Bay, Bench Brewing, Honeymoon Island, If I Brewed the World Craft Brewery, Newsday beaches, gulf attractions make 3/25/2021 Consumer IPT 228,841 Circulation $ 755.16 PDF Provided Murals, Overflow Brewing Company, Parkshore Grill, Paul's Landing, Pier for safe escape Teaki, St. Pete Pier, The Dali Museum, The Don Cesar, Tru by Hilton, Vinoy Renaissance St. Petersburg Resort & Golf Club, Visit St. Pete/Clearwater

Pinellas Trail, Honeymoon Island, Caladesi Island, The Dunedin Causeway, Dunedin Famer's Market, Highland Games, Penny Lane, How To Spend A Perfect Long Travel Awaits Dunedin Fine Arts Center, Cafe Alfresco, The Black Pearl, Lucky Lobster, Weekend In Beautiful Dunedin, 3/25/2021 Consumer IPT 174,570 UVM $ 3,491.40 LINK Blur Night Club, Flanagan's Irish Pub, The Dunedin Brewery, HEW Parlor Florida and Chop House, The Fenway, Yacht Harbor Inn, Hampton Inn Dunedin

St. Pete, Egmont Key, Hubbard's Marina, Fort De Soto Park, Shell Key, Saturday Morning Market, St. Pete Pier, Tampa Bay Watch Discovery Why St. Petersburg, Florida is a Roadtrips for Center, The Dali Museum, Outerlife Studios, Spitfire Comedy House, Family Destination You Can't 3/31/2021 Consumer IPT 34,680 UVM $ 693.60 LINK Families Imagine Museum, Chihuly Collection, Vinoy Park, Sunken Gardens, Great Miss Explorations Children's Museum, The Wooden Rooster, The Twisted Indian, Love Food Central, Pacific Counter, The Don CeSar

The Dog Bar, downtown St. Pete, SHINE mural festival, St. Pete Pier, The Dali Museum, Vinoy Hotel, Kenwood, St. Pete Beach Park, Doc Ford's Fido Friendly Rum Bar & Grille, Rawk Star Cafe, Love Food Central, Cider Press Cafe, Take Fido On a Free Art Safari March Issue Consumer IPT 35,000 Circulation $ 6,259.75 PDF Provided Magazine Cassis, Beach Drive, Valhalla Bakery, Plant+Love Ice Cream, Green Bench Anytime in St. Pete Brewing, Hollandar Hotel, Hyatt Place Downtown, and Staybridge Suites Downtown

Total 87,737,723 $ 1,756,492.55

Proactive Social Media Results: Resulting From Total Engagements ( Pitch, Desksides, IPT, (Likes, Comments, Social Publish Date FAM, Reception, Event, Shares, Views and Host Partner(s) Social Platform(s) Social Handle(s) ( MM/DD/YY ) Conference, etc. ) Total Impressions Clicks) St. Pete Beach, St. Pete Pier, Speedboat Adventures, Clearwater Beach, YouTube Newstate Nomads 03/21/21 IPT 18,200 5,075 Frenchys Rockaway Grill, CMA, Trophy Fish, Pier 60 CMA, Winter the Dolphin's Beach Instagram @modernbocamom 3/20/21 IPT 18,000 234 Club Bodega, Chihuly Collection, Morean Arts YouTube Newstate Nomads 3/25/21 IPT 18,300 4,238 Center, St. Pete Distillery

Total 54,500 9,547

Reactive Earned Media Results:

Article Title Incoming Request Type Exposure Type Partners Mentioned ( if not English provide Article Publish ( Image Request, Media (Circulation, UVM, Ad/Media Value Publication Name ( list ALL ) translation ) Date ( MM/DD/YY ) Consumer or Trade Assist, etc. ) Total Exposure Impressions) ( if applicable) Link to Article How Craft Brewers are Forbes St. Pete, 3 Daughters Brewing 3/14/2021 Consumer Media Assist 33,734,080 UVM $ 674,681.60 LINK Embracing Sustainability Visit St. Pete/Clearwater gives WFLA VSPC spring break forecast amid 3/1/2021 Consumer Media Assist, Interview 778,612 UVM $ 15,572.24 LINK pandemic VSPC, Corey Avenue, Pass-A-Grille, The Gulf Beaches Historical Museum, Tampa Bay The Don CeSar, Speed Boat Adventures, Shell Key Preserve, Shell Key A Picture Perfect Day at the #1 3/13/2021 Consumer Media Assist 2,352 UVM $ 47.04 LINK Parenting Shuttle, City of St. Pete Beach, RumFish Grill, Maritana Grill, Woody's Beach in America: St. Pete Beach Waterfront, Paradise Grille, TradeWinds Island Grand Resort

Total 34,515,044 $ 690,300.88

Results from Media not Generated by Agency (media monitoring or similar) DO NOT ADD TO MONTHLY EXPOSURE AND MEDIA VALUE:

Partners Article Title Exposure Type Mentioned ( if not English provide Article Publish (Circulation, UVM, Ad/Media Value ( list ALL ) Publication Name translation ) Date ( MM/DD/YY ) Consumer or Trade Total Exposure Impressions) ( if applicable) Link to article Sun belt communities prepare VSPC Fox News Online 3/9/2021 Consumer 21,550,873 UVM $ 431,017.46 LINK for spring break amid pandemic Segment: Sun belt communities VSPC, St. Pete KMSP-MIN (FOX) - Minneapolis, MN Fox 9 at 6.30 PM prepare for spring break amid 3/9/2021 Consumer 30,545 Viewership $ 1,725.51 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KMSP-MIN (FOX) - Minneapolis, MN FOX 9 at 5:30 PM prepare for spring break amid 3/9/2021 Consumer 38,985 Viewership $ 1,578.78 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WOGX (FOX) - Gainesville, FL Fox 51 News @ 6.30 pm prepare for spring break amid 3/9/2021 Consumer 3,043 Viewership $ 135.36 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WOFL-ORD (FOX) - Orlando, FL FOX 35 NewsEdge @ 6:30pm prepare for spring break amid 3/9/2021 Consumer 15,814 Viewership $ 1,553.42 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WAGA-ATL (FOX) - Atlanta, GA FOX5 News @ 5:00 prepare for spring break amid 3/9/2021 Consumer 86,845 Viewership $ 5,507.15 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WOGX (FOX) - Gainesville, FL Fox 51 News @ 5 pm prepare for spring break amid 3/9/2021 Consumer 2,393 Viewership $ 227.37 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WOFL-ORD (FOX) - Orlando, FL FOX 35 News at 5 prepare for spring break amid 3/9/2021 Consumer 24,870 Viewership $ 3,491.48 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WTXF-PHI (FOX) - Philadelphia, PA FOX 29 News at 5 prepare for spring break amid 3/9/2021 Consumer 49,229 Viewership $ 2,383.88 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KCPQ-SEA (FOX) - Seattle, WA Q13 NEWS AT 10 prepare for spring break amid 3/10/2021 Consumer 42,169 Viewership $ 9,617.85 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KPTV-POR (FOX) - Portland, OR 5 O'Clock News prepare for spring break amid 3/10/2021 Consumer 28,411 Viewership $ 931.74 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KVVU-LV (FOX) - Las Vegas, NV FOX5 News at 5:00pm prepare for spring break amid 3/10/2021 Consumer 36,301 Viewership $ 2,685.84 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KSAZ-PHX (FOX) - Phoenix, AZ FOX 10 News @ 4pm prepare for spring break amid 3/10/2021 Consumer 62,668 Viewership $ 3,033.03 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WITI-MILW (FOX) - Milwaukee, WI Fox 6 News at 4 prepare for spring break amid 3/10/2021 Consumer 30,154 Viewership $ 1,176.29 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WPRI-PVD (CBS) - Providence, RI 12 News at 4:30PM prepare for spring break amid 3/10/2021 Consumer 31,732 Viewership $ 1,233.21 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WXMI-GR (FOX) - Grand Rapids, MI prepare for spring break amid 3/10/2021 Consumer 7,289 Viewership $ 171.28 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KRXI (FOX) - Reno, NV Mornings on Fox 11 prepare for spring break amid 3/10/2021 Consumer 4,268 Viewership $ 177.50 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KTVI-STL (FOX) - St. Louis, MO Fox 2 News at 9:00am prepare for spring break amid 3/10/2021 Consumer 49,747 Viewership $ 2,014.65 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WDBD (FOX) - Jackson, MS Fox40 Morning News prepare for spring break amid 3/10/2021 Consumer 7,152 Viewership $ 177.35 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KBTV (FOX) - Beaumont, TX The Essence of Emeril prepare for spring break amid 3/10/2021 Consumer 8,376 Viewership $ 435.97 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KMSS-SHV (FOX) - Shreveport, LA FOX 33 Good Day at 8am prepare for spring break amid 3/10/2021 Consumer 1,690 Viewership $ 52.14 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WVUE-NO (FOX) - New Orleans, LA FOX 8 Morning Edition at 8am prepare for spring break amid 3/10/2021 Consumer 37,377 Viewership $ 1,346.98 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WXMI-GR (FOX) - Grand Rapids, MI Fox 17 Morning News prepare for spring break amid 3/10/2021 Consumer 27,759 Viewership $ 834.15 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KMSS-SHV (FOX) - Shreveport, LA FOX 33 News Good Day prepare for spring break amid 3/10/2021 Consumer 1,102 Viewership $ 31.79 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WXMI-GR (FOX) - Grand Rapids, MI Fox 17 Morning News prepare for spring break amid 3/10/2021 Consumer 24,731 Viewership $ 725.50 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete Fox 9 - Wheeling, WV News 9 Sunrise prepare for spring break amid 3/10/2021 Consumer 2,706 Viewership $ 83.07 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WFTX-FTM (FOX) - Fort Myers, FL Fox 4 Morning News at 6am prepare for spring break amid 3/10/2021 Consumer 576 Viewership $ 30.03 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KTBC-AUS (FOX) - Austin, TX Good Day Austin prepare for spring break amid 3/10/2021 Consumer 11,114 Viewership $ 1,062.66 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WVNY-BUR (ABC) - Burlington, VT Local 22 News This Morning at 6 prepare for spring break amid 3/10/2021 Consumer 1,510 Viewership $ 64.53 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete KMSP-MIN (FOX) - Minneapolis, MN FOX 9 Morning at 5 AM prepare for spring break amid 3/10/2021 Consumer 17,653 Viewership $ 686.37 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WXMI-GR (FOX) - Grand Rapids, MI Fox 17 Morning News prepare for spring break amid 3/10/2021 Consumer 14,617 Viewership $ 419.84 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete Carolinas - Charlotte, NC Good Day Charlotte @ 5am prepare for spring break amid 3/10/2021 Consumer 815 Viewership $ 60.84 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WVNY-BUR (ABC) - Burlington, VT Local 22 News This Morning at 5 prepare for spring break amid 3/10/2021 Consumer 999 Viewership $ 41.99 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WBRC-BIRM (FOX) - Birmingham, AL Good Day Alabama 7a prepare for spring break amid 3/11/2021 Consumer 57,413 Viewership $ 1,843.92 Video Provided pandemic Segment: Sun belt communities KCPQ 3/11/2021 1:25:15 AM: KCPQ-SEA (FOX) - Seattle, WA Q13 NEWS VSPC, St. Pete prepare for spring break amid 3/11/2021 Consumer 1,084 Viewership $ 78.87 Video Provided AT 10 pandemic Segment: Sun belt communities VSPC, St. Pete WTVT-TB (FOX) - Tampa Bay, FL FOX 13 10:00 News prepare for spring break amid 3/12/2021 Consumer 64,226 Viewership $ 11,372.40 Video Provided pandemic

Good COVID behavior could VSPC, St. Pete Fox 13 Tampa Bay Online 3/13/2021 Consumer 288,420 UVM $ 5,768.40 LINK payoff this spring break

Segment: Sun belt communities VSPC, St. Pete Fox News (National Broadcast) prepare for spring break amid 3/14/2021 Consumer 514,101 Viewership $ 34,316.24 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WTXF-PHI (FOX) - Philadelphia, PA Fox 29 News at 10 prepare for spring break amid 3/14/2021 Consumer 88,649 Viewership $ 16,458.47 Video Provided pandemic Segment: Sun belt communities VSPC, St. Pete WTXF-PHI (FOX) - Philadelphia, PA Fox 29 News at 10 prepare for spring break amid 3/15/2021 Consumer 19,650 Viewership $ 696.16 Video Provided pandemic St. Pete Beach, World's Best Beaches for 2021: Business Traveler 3/26/2021 Consumer 5,728 UVM $ 114.56 LINK Madeira Beach Travelers Weigh In

Monthly Business Promotion/Media Calls Efforts:

Date of Meeting Main Topic of Publication Name Consumer or Trade (MM/DD/YY) Appointment Type Conversation Details + Next Steps The Washington Consumer or Trade 3/11/21 Interview Spring Safety Campaign Coverage ran 3/15/21 Post Media Alert: CMA’s Dolphin Nicholas Predicts Super Bowl 9 1/27/21 CMA LV Winner LIVE on Facebook Feb 2

VIDEO ALERT: Lucky Dolphin 10 2/2/21 CMA 355,095,306 $ 8,682,031.08 Predicts Chiefs Win Super Bowl St. Pete/Clearwater Rewards 11 2/23/21 Spring to Safety 85,447,372 $ 1,708,947.44 Safe Spring Break Travel With St. Pete Beach Named America's St. Pete Beach, Madeira 12 No. 1 Beach By TripAdvisor; 2/23/21 570,993 $ 11,419.86 Beach, Clearwater Beach Madeira Beach No. 9

Clearwater Beach, Winter Agency Roundup: Kid-Friendly the Dolphin's Beach Club, 13 3/15/21 1,509 $ 30.18 Hotel Programming Clearwater Marine Aquarium Agency Roundup: World Art SHINE St. Pete, Murals, The 14 3/16/21 6063 $ 121.26 Day Dali Museum Clearwater Marine 15 CMA Evolution 3/9/21 Aquarium

Total 1,214,128,241 $ 28,671,345.87

Media Reception/Mission:

Media Reception/Mission Name Dates of Reception/Mission Number of Media Who (ADD YEARLY GOAL) Column1 (MM/DD-MM/DD//YY) Participating Partners Attended YTD Total Exposure YTD Ad/Media Value Notes St. Pete Pier Virtual FAM / 10/27/20 St. Pete Pier 25 612,722 $270,934.94 Media Mailer

Total 612,722 $ 270,934.94

Media Marketplace/Conference/Tradeshow:

Date of Event Participating Partners Number of Media Who Event Name Column1 (MM/DD/YY) (if applicable) Attended YTD Total Exposure YTD Ad/Media Value Notes IMM 01/27/21 - 01/29/21 N/A 19 Virtual Meetings

Total 0 $ -

Awards/Accolades:

Company/Publication Name Award Category Partner Mentioned Publish Date Consumer or Trade Link to Award Conde Nast Traveler Readers' Choice Awards 2020 Best Cities in the U.S #10 - St. Pete 10/06/2020 Consumer LINK Conde Nast Traveler Readers' Choice Awards 2020 Top 15 Hotels in Florida #6 - The Don CeSar 10/06/2020 Consumer LINK #14 - Opal Sands, #17 - Sandpearl, Conde Nast Traveler Readers' Choice Awards 2020 Top 30 Resorts in Florida 10/06/2020 Consumer LINK #30 - The Vinoy PUBLIC RELATIONS REPORT Market: UK Rooster PR Year-to-Date Overview for Fiscal Year 20/21

Summary Section: YTD Total Hosted Media 0 YTD Press Releases / Pitches 5 YTD Media Assists (Reactive) 4

YTD Overview of Activity

Media Visits (IPT and Group FAM):

Media Visit Number Dates of Trip Results Status ( Pending, KPI: 8 Publication Name FAM or IPT (MM/DD-MM/DD/YY) YTD Total Exposure YTD Ad/Media Value Received )

Total 0 $ -

Media Activty (Proactive):

Date of Outreach Outreach Type (Themed pitch, Partners Mentioned in Number Publication Name (MM/DD/YY) FAM trip) Request Expected Run Date Status Coverage not secured, Winter the Dolphin's Beach 1 The Sun 11.02.20 Hotel pitch N/A journalist chose operator Club, CMA offers instead Winter the Dolphin's Beach 2 The Express 12.08.20 Hotel pitch N/A Awaiting feedback Club, CMA Coverage not secured, 3 The Telegraph 01.07.21 Rooftop bar pitch Pier Teaki, St. Pete Pier N/A journalist did not include any US bars Various national, regional,trade Rooster still pitching, one 4 02.24.21 TripAdvisor Awards St. Pete Beach, Don CeSar N/A and consumer titles piece of coverage secured

Media Assists (Reactive): Date of Request Incoming Request Type Partners Mentioned in Results Status ( Pending, Media Assist Number Publication Name (MM/DD/YY) ( Images, etc. ) Request Expected Run Date Received ) Destination information for 1 Wanderlust 12.30.20 feature consideration Various TBC Pending 2 Independent, Metro, Wanderlust 01.29.21 Press trip interest N/A TBC Pending 3 Man vs Globe 02.08.21 Links for blog post Various 02.09.21 Received 4 Woman's Own 03.26.21 Details for feature Pier 60, Postcard Inn 04.05.21 Received

Press Releases/Pitches: Press Release Title Date Press Release/ Pitch was Sent Press Release Number ( if not in English provide Out Partners Mentioned KPI:12 translation ) (MM/DD/YY) ( list ALL ) YTD Total Exposure YTD Ad/Media Value Notes Winter the Dolphin Beach Half-term holidays: Stay at the new Issued to targeted tabloid 1 10.21.20 Club, Clearwater Marine TBC TBC Winter the Dolphin's Beach Club travel press Aquarium St. Pete Pier, Winter the Dolphin's Beach Club, SHINE To be amended and 2 What's New in SPC for 2021 TBC TBC TBC Drive-in Experience, CMA approved expansion Pier Teaki, Jimmy's Crow's Nest, Hi-Fi Rooftop Bar, The 3 Best Rooftop Bars in SPC TBC Canopy at Birchwood, The TBC TBC Approved Rooftop at Berkeley, Level 11 Rooftop Lounge St. Pete/Clearwater, Super 4 Super Bowl in Tampa 01.25.21 TBC TBC No press traction Bowl, St. Pete Pier Issued to all travel media St. Pete/Clearwater, St. Pete 5 TripAdvisor Awards 02.24.21 TBC TBC targets, Rooster to Beach, Don CeSar continue pitching

Total $ -

Media Reception/Mission: Media Reception/Mission Name Dates of Reception/Mission Number of Media Who KPI: 2 (MM/DD-MM/DD//YY) Participating Partners Attended YTD Total Exposure YTD Ad/Media Value Notes

Total $ -

Media Marketplace/Conference/Tradeshow/Webinar:

Date of Event Participating Partners Number of Media Who Event Name (MM/DD/YY) (if applicable) Attended YTD Total Exposure Cost of event Notes CW attended, destination Visit USA Roadshow 10.06.10 Visit USA N/A nil education focus 4 journalists from The Sun Notes shared with VSPC, TravMedia webinar 10.06.10 N/A nil (print & online) Rooster pitched following 4 journalists who focus on USA CW attended, shared notes Social with Media webinar 11.04.20 N/A nil content following VSPC marketing and advertising 11.19.20 N/A N/A nil CW attended webinar Rooster supported on Visit Florida Media Quiz 01.29.21 Visit Florida 50 + nil filming and attended quiz Rooster set up virtual Destinations UK 01.29.21 N/A N/A nil booth under Visit USA; attended webinars

Total 0 $ -

Integrated Campaign Efforts: Date of Campaign Participating Partners Campaign Name (MM/DD/YY) (if applicable) YTD Total Exposure YTD Ad/Media Value Notes

Total 0 $ -

Awards/Accolades: Company/Publication Name Award Category Partner Mentioned Link to Award Consumer or Trade Publish Date PUBLIC RELATIONS MONTHLY REPORT Market: UK March-21

Monthly Earned Exposure 0 YTD Earned Exposure 237,500 Monthly Media PR Value $0.00 YTD Media PR Value $41,198.00 Monthly Media Placements 0 YTD Media Placements 4

Monthly Results:

Proactive Earned Media Results: Resulting From Article Title ( if ( Pitch, Desksides, IPT, FAM, Exposure Type Partners Mentioned not English provide Article Publish Date Reception, Event, (Circulation, UVM, PR Value ($US) Link to Article (if print, Publication Name ( list ALL ) translation ) ( MM/DD/YY ) Consumer or Trade Conference, etc. ) Total Exposure Impressions) ( if applicable) put "PDF provided")

Total 0

Proactive Social Media Results: Resulting From ( Pitch, Desksides, IPT, FAM, Total Engagements Social Publish Date Reception, Event, (Likes, Comments, Shares, Host Partner(s) Social Platform(s) Social Handle(s) ( MM/DD/YY ) Conference, etc. ) Total Impressions Views and Clicks)

Total 0 0

Reactive Earned Media Results:

Article Title Incoming Request Type Exposure Type Partners Mentioned ( if not English provide Article Publish Date ( Image Request, Media (Circulation, UVM, Ad/Media Value Publication Name ( list ALL ) translation ) ( MM/DD/YY ) Consumer or Trade Assist, etc. ) Total Exposure Impressions) ( if applicable)

Total 0 $ -

Results from Media not Generated by Agency (media monitoring or similar) DO NOT ADD TO MONTHLY EXPOSURE AND MEDIA VALUE:

Article Title Exposure Type Partners Mentioned ( if not English provide Article Publish Date (Circulation, UVM, Ad/Media Value ( list ALL ) Publication Name translation ) ( MM/DD/YY ) Consumer or Trade Total Exposure Impressions) ( if applicable) Link to article

Monthly Business Promotion/Media Calls Efforts/Trade Activity:

Date of Meeting Publication Name Consumer or Trade (MM/DD/YY) Appointment Type Main Topic of Conversation Details + Next Steps Spring in St. UK Trade Newsletter Trade 03.31.21 Issued to UK database on 03.31.21 Pete/Clearwater PUBLIC RELATIONS REPORT GERMANY, AUSTRIA & SWITZERLAND Year-to-Date Overview for Fiscal Year 20/21

Summary Section: YTD Total Hosted Media 0 YTD Press Releases / Pitches 7/12 YTD Media Assists (Reactive) YTD Overview of Activity

Media Visits (IPT and Group FAM):

Media Visit Number Dates of Trip Results Status ( Pending, Publication Name FAM or IPT (MM/DD-MM/DD/YY) YTD Total Exposure YTD Ad/Media Value Received )

Total 0 $ -

Media Assists (Reactive):

Date of Request Incoming Request Type Partners Mentioned in Results Status ( Pending, Media Assist Number Publication Name (MM/DD/YY) ( Images, etc. ) Request Expected Run Date Received )

Press Releases/Pitches:

Date Press Release was Sent Out Partners Mentioned Press Release Number (MM/DD/YY) ( list ALL ) YTD Total Exposure YTD Total Value Notes 1 0 10/27/20 St. Pete Murals, SHINE Festival Curate St Pete, Dali Museum, CMA, 2 11/18/20 James Museum of Western & Wildlife 316.234 $6,529.00 Art, St. Pete Murals 3 12/07/20 Tarpon Springs 1.363.787 $29,994.00 4 01/07/21 Dali Museum 2.967.911 $109,842.00

5 01/28/21 CMA, Tampa Bay Super Bowl 503.528 $10,935.00 St.Pete Beach, Clearwater Beach, Fort 6 02/23/21 2.184.25 de Soto, Caladesi Island $47,333.00 7 03/23/21 St. Pete Tiki Bars $0.00

Total 5.151.460 $204,633.00

Media Reception/Mission: Media Reception/Mission Name (ADD YEARLY GOAL) Participating Partners Number of Media Who Attended YTD Total Exposure YTD Ad/Media Value Notes TravMedia IMM Virtual Germany 150 tba tba

Total 0 $ -

Media Marketplace/Conference/Tradeshow:

Date of Event Participating Partners Number of Media Who Event Name (MM/DD/YY) (if applicable) Attended YTD Total Exposure YTD Ad/Media Value Notes

Total 0 $ -

Integrated Campaign Efforts:

Date of Campaign Participating Partners Campaign Name (MM/DD/YY) (if applicable) YTD Total Exposure YTD Ad/Media Value Notes

Total 0 $ -

Awards/Accolades: Company/Publication Name Award Category Partner Mentioned Link to Award Consumer or Trade Publish Date PUBLIC RELATIONS MONTHLY REPORT GERMANY, AUSTRIA & SWITZERLAND March 21

Monthly Earned Exposure 9,744,556 YTD Earned Exposure 24,341,168 Monthly Media/Ad Value $ 308,574.00 YTD Media/Ad Value $ 744,744.00 Monthly Media Placements 24 YTD Media Placements 101

Monthly Results:

Proactive Earned Media Results: Resulting From Article Title ( if ( Pitch, Desksides, IPT, FAM, Exposure Type Link to Article (if Partners Mentioned not English provide Article Publish Date Reception, Event, (Circulation, UVM, Ad/Media Value print, put "PDF Publication Name ( list ALL ) translation ) ( MM/DD/YY ) Consumer or Trade Conference, etc. ) Total Exposure Impressions) ( if applicable) provided") These Virtual Backgrounds KMS Agency Press Release www.freenet.de St. Pete/Clearwater for Zoom, Teams & Co. Will 02/03/21 Consumer 4540000 UVM $ 195,302.00 PDF Provided January 2021 Make You Dream The Don Cesar, St. Wellness Experiences KMS Agency Press Release www.nq-online.de Pete/Clearwater, Gulf of 02/16/21 Consumer 255000 UVM $ 5,522.00 LINK Around the Globe February 2021 Mexico, Oceana Spa St. Pete/Clearwater, Gulf of www.fotocultmagazi In These Oases of Tranquility KMS Agency Press Release Mexico, St. Pete Beach, 02/18/21 Trade 17280 UVM $ 372.00 LINK n.com Bathing Dreams Come February 2021 Clearwater Beach The Don Cesar, St. These Eight Wellness Oases KMS Agency Press Release www.falstaff.at Pete/Clearwater, Gulf of Offer an Exclusive Spa 02/23/21 Consumer 451821 UVM $ 9,788.00 LINK February 2021 Mexico, Oceana Spa Experience The Don Cesar, St. These Eight Wellness Oases KMS Agency Press Release www.falstaff.ch Pete/Clearwater, Gulf of Offer an Exclusive Spa 02/23/21 Consumer 451821 UVM $ 9,788.00 LINK February 2021 Mexico, Oceana Spa Experience The Don Cesar, St. These Eight Wellness Oases KMS Agency Press Release www.falstaff.de Pete/Clearwater, Gulf of Offer an Exclusive Spa 02/23/21 Consumer 451821 UVM $ 9,788.00 LINK February 2021 Mexico, Oceana Spa Experience Tripadvisor Travelers‘ Choice Awards, Madeira Beach, Steve Hayes, Visit St. USA: St. Pete Beach is the KMS Press Release February www.tip-online.at 02/23/21 Trade 9000 UVM $ 195.00 LINK Pete/Clearwater, Soto Park, Fairest of Them All 2021 Honeymoon Island, Caladesi Island St. Pete Beach, Madeira Beach, Steve Hayes, Visit St. St. Pete Beach - the Best KMS Press Release February www.reise-stories.de 02/24/21 Consumer 242562 UVM $ 5,263.00 PDF Provided Pete/Clearwater, Fort de Beach in the USA 2021 Soto Park, Clearwater Beach Tripadvisor Travelers‘ Choice Awards, Madeira Beach, Awarded Again: St. Pete Steve Hayes, Visit St. Beach Is the Best Beach in KMS Press Release February www.travelseeker.de 02/24/21 Consumer 212000 UVM $ 4,600.00 LINK Pete/Clearwater, Soto Park, The USA As Well as Among 2021 Honeymoon Island, Caladesi the Top 5 Worldwide Island Tripadvisor Travelers‘ Choice Awards, Madeira Beach, Awarded Again: St. Pete Steve Hayes, Visit St. Beach Is the Best Beach in KMS Press Release February www.vivanty.de 02/24/21 Consumer 12500 UVM $ 271.00 LINK Pete/Clearwater, Soto Park, The USA As Well as Among 2021 Honeymoon Island, Caladesi the Top 5 Worldwide Island Tripadvisor Travelers‘ Choice Awards, Madeira Beach, Steve Hayes, Visit St. St. Pete Beach Is the Best KMS Press Release February www.falstaff.at 03/01/21 Consumer 451821 UVM $ 9,734.00 LINK Pete/Clearwater, Soto Park, Beach in the USA 2021 Honeymoon Island, Caladesi Island, Clearwater Beach

Tripadvisor Travelers‘ Choice Awards, Madeira Beach, Steve Hayes, Visit St. St. Pete Beach Is the Best KMS Press Release February www.falstaff.ch 03/01/21 Consumer 451821 UVM $ 9,734.00 LINK Pete/Clearwater, Soto Park, Beach in the USA 2021 Honeymoon Island, Caladesi Island, Clearwater Beach

Tripadvisor Travelers‘ Choice Awards, Madeira Beach, Steve Hayes, Visit St. St. Pete Beach Is the Best KMS Press Release February www.falstaff.de 03/01/21 Consumer 451821 UVM $ 9,734.00 LINK Pete/Clearwater, Soto Park, Beach in the USA 2021 Honeymoon Island, Caladesi Island, Clearwater Beach

www.wellness- St. Pete Pier, Safety Harbor In These Places the Sunrise KMS Agency Press Release 03/01/21 Consumer 225226 UVM $ 4,852.00 LINK magazin.at Pier, Old Tampa Bay Is Particularly Magical January 2021 International Women's Day: St. Pete/Clearwater, Deputy These Inspiring Women KMS Agency Press Release www.femme.de 03/03/21 Consumer 175000 UVM $ 3,762.00 LINK Mayor Dr. Kanika Tomalin Around the Globe Are March 2021 Making a Difference

St. Pete/Clearwater, Florida's Tourism Experts on the KMS Agency Press Release www.tip-online.at Gulf Coast, Leroy Bridges, 03/03/21 Trade 9000 UVM $ 194.00 LINK Future Travel Trends March 2021 Caladesi Island, Fort de Soto

St. Pete/Clearwater, Florida's Tourism Experts on Future KMS Agency Press Release www.insideflyer.de Gulf Coast, Leroy Bridges, Travel Trends and Needs of 03/04/21 Consumer LINK March 2021 Caladesi Island, Fort de Soto Vacationers in 2021 186,000 UVM $ 4,009.00 St. Pete/Clearwater, Florida's TRAVEL TRENDS AND NEEDS KMS Agency Press Release www.mygolf.de Gulf Coast, Leroy Bridges, 03/05/21 Consumer LINK OF VACATIONERS March 2021 Caladesi Island, Fort de Soto 275,000 UVM $ 5,903.00 These Inspiring Women Around the Globe Are St. Pete/Clearwater, Deputy KMS Agency Press Release www.vivanty.de Making a Difference - 03/05/21 Consumer 12500 UVM $ 268.00 LINK Mayor Dr. Kanika Tomalin March 2021 International Women's Day on March 8, 2021

International Women’s www.businesstravell St. Pete/Clearwater, Deputy KMS Agency Press Release Day: Inspiring Women Who 03/08/21 Consumer LINK er.de Mayor Dr. Kanika Tomalin March 2021 Are Making a Difference 50,000 UVM $ 1,063.00 Tripadvisor Travelers‘ Choice Awards, Madeira Beach, Awarded Again: St. Pete www.frankfurt- Steve Hayes, Visit St. Beach Is the Best Beach in KMS Press Release February 03/08/21 Consumer LINK live.com Pete/Clearwater, Soto Park, The USA As Well as Among 2021 Honeymoon Island, Caladesi the Top 5 Worldwide Island 350,000 UVM $ 7,442.00 St. Pete/Clearwater, Don Tourism Experts on Future KMS Agency Press Release www.insideflyer.de CeSar, Thomas Rowe, Gulf of Travel Trends and Needs of 03/11/21 Consumer LINK March 2021 Mexico Vacationers in 2021 186,000 UVM $ 3,950.00 St. Pete/Clearwater, Florida's Tourism Experts on the KMS Agency Press Release www.reise-stories.de Gulf Coast, Leroy Bridges, Future Travel Trends in 03/16/21 Consumer LINK March 2021 Caladesi Island, Fort de Soto 2021 242,562 UVM $ 5,166.00 TRVL COUNTER Visit USA Committee, St. Webinars about Florida and KMS Supported with 03/16/21 Trade PDF provided Morning News Pete/Clearwater Virginia Information 34,000 UVM $ 1,874.00 Total 9,744,556 $ 308,574.00

Proactive Social Media Results: Social Publish Date Resulting From Total Engagements Host Partner(s) Social Platform(s) Social Handle(s) ( MM/DD/YY ) ( Pitch, Desksides, IPT, Total Impressions (Likes, Comments, Shares,

Total 0 0

Reactive Earned Media Results: Partners Mentioned Article Title Article Publish Date Incoming Request Type Exposure Type Ad/Media Value Publication Name ( list ALL ) ( if not English provide ( MM/DD/YY ) Consumer or Trade ( Image Request, Media Total Exposure (Circulation, UVM, ( if applicable)

Total 0 $ -

Results from Media not Generated by Agency (media monitoring or similar) DO NOT ADD TO MONTHLY EXPOSURE AND MEDIA VALUE: Article Title Exposure Type Partners Mentioned ( if not English provide Article Publish Date (Circulation, UVM, Ad/Media Value ( list ALL ) Publication Name translation ) ( MM/DD/YY ) Consumer or Trade Total Exposure Impressions) ( if applicable) Link to article

Monthly Business Promotion/Media Calls Efforts: Date of Meeting Publication Name Consumer or Trade (MM/DD/YY) Appointment Type Main Topic of Conversation Details + Next Steps JOY Consumer ongoing Mail CMA KMS sent Ms. Berke all required information. She will send us a preview of the article. We sent Ms. Hilmbauer an overview of possible interview partners. She will confirm Freelance Consumer 03/01/21 Phone Cider Press & CMA with her editor in chief.

We gave her an overview about the destination and Ms. Kasparek loved it. She would Freelance Consumer 03/04/21 Phone Destination Presentation love to join a future group fam.

KMS gave Ms. Auer an overview about the destination and informed her about the Falstaff TRAVEL Consumer 03/01/21 Phone + Mail Best Beach recent award. She loved the topic and asked for more information. She asked her colleague to publish an article on the same day.

We pitched Ms. Galas the topic of inspiring women around the globe which includes Business Traveller Consumer 03/03/21 Mail Dr. Kanika Tomalin Dr. Kanika Tomalin. She published an article.

We continued to stay in contact with Ms. Lürken and arranged a potential interview LISA Consumer ongoing Phone + Mail CMA partner for her. She asked us to get back to her in June because she would not get approval from her editor in chief.

We pitched Mr. Suttner the current travel trends and the needs of travelers and Reise Stories Consumer 03/08/21 Mail Travel Trends especially focused on beach vacation and how St. Pete/Clearwater is the perfect destination once it is possible again. The article has been published. 2020 Best of the Year USA Today 10Best Best New Attractions #2 - St. Pete Pier 12/31/2020 Consumer LINK Readers' Choice Awards #1 St. Pete Beach TripAdvisor Best Beaches 2021 Best Beaches 02/23/2021 Consumer LINK #9 Madeira Beach